Explore the Book Publishers Audience
Below you'll find more information about the Book Publishers audience, broken down in different categories based on their digital and physical behaviors. These are 255.7 thousand unique devices whose actions qualify for the Book Publishers audience.
INTERESTS
The Book Publishers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Book Publishers audience is Avid Readers.
| Interest | Composition | Index |
| Avid Readers | 75.44% | 31.60x |
| PBS Enthusiasts | 54.07% | 21.31x |
| eBook Readers | 50.00% | 20.69x |
| Nature and Outdoors Book Readers | 40.18% | 18.56x |
| Teachers | 44.06% | 18.53x |
| Authors | 45.62% | 18.31x |
| Poetry Readers | 46.88% | 18.15x |
| Menopause Researchers | 37.93% | 16.94x |
| College Professors | 41.20% | 16.82x |
| Teaching Resources Researchers | 44.74% | 16.75x |
Composition Percentage:
The overlap percentage between the Book Publishers audience and the Interest attribute.
Index: A comparison of the Book Publishers audience to the internet population.
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APPAREL RETAILERS
The Book Publishers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Book Publishers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 3.51x |
| Columbia | 0.01% | 2.95x |
| Patagonia | 0.01% | 2.49x |
| Club Monaco | 0.01% | 2.37x |
| Ralph Lauren | 0.01% | 2.25x |
| REI | 0.01% | 2.17x |
| Free People | 0.02% | 2.11x |
| White House Black Market | 0.04% | 1.67x |
| J. Crew | 0.03% | 1.63x |
| Hugo Boss | 0.02% | 1.55x |
Composition Percentage:
The overlap percentage between the Book Publishers audience and the Location attribute.
Index: A comparison of the Book Publishers audience to the internet population.
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WEBSITES
The Book Publishers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Book Publishers audience is bookpage.com.
| Website | Composition | Index |
| bookpage.com | 12.86% | 420.37x |
| simonandschuster.com | 15.37% | 340.02x |
| nyjournalofbooks.com | 5.78% | 283.96x |
| bookbrowse.com | 28.65% | 273.87x |
| epicreads.com | 15.26% | 245.03x |
| harpercollins.com | 43.30% | 201.91x |
| jgrisham.com | 3.96% | 190.75x |
| powells.com | 11.10% | 154.17x |
| penguinrandomhouseaudio.com | 4.12% | 153.71x |
| fictiondb.com | 25.33% | 153.41x |
Composition Percentage:
The overlap percentage between the Book Publishers audience and the Web attribute.
Index: A comparison of the Book Publishers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Book Publishers audience is Writing & Publishing.
| Content Affinity | Composition | Index |
| Writing & Publishing | 11.68% | 70.82x |
| Discount Books | 2.09% | 68.47x |
| London Tourism & Events | 0.79% | 53.10x |
| London Tourism | 0.33% | 42.72x |
| University Press | 10.67% | 35.12x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.15% | 31.80x |
| Feminism | 1.74% | 28.96x |
| Youth Educational Resources | 2.76% | 28.75x |
| Active Lifestyle Enthusiasts | 0.13% | 27.70x |
| Environmental Conservation | 0.14% | 26.09x |
Composition Percentage:
The overlap percentage between the Book Publishers audience and the Content Affinity attribute.
Index: A comparison of the Book Publishers audience to the internet population.
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DEMOGRAPHICS
The Book Publishers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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