Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.3 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 28.19% 19.71x
Cape Cod News Readers 31.85% 19.48x
New England Patriots Fans 24.57% 17.16x
UConn Huskies Fans 20.63% 14.93x
Liberal News Readers 17.41% 13.85x
Boston Red Sox Fans 16.55% 13.69x
Boston Bruins Fans 18.29% 12.93x
Financial Business Intelligence Researchers 18.65% 12.51x
Financial News Readers 16.18% 12.19x
Social Liberals 16.23% 11.28x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.76x
Bonobos 0.08% 2.60x
Uniqlo 0.03% 2.59x
Ann Taylor 0.03% 2.21x
Intermix 0.01% 1.99x
Armani 0.06% 1.90x
Patagonia 0.03% 1.66x
Lululemon 0.07% 1.61x
Kate Spade 0.02% 1.61x
Gap 0.06% 1.57x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is massrealty.com.

Website Composition Index
massrealty.com 1.10% 52.78x
universalhub.com 1.45% 50.63x
bernieandphyls.com 1.59% 49.10x
patriotledger.com 3.32% 48.46x
masssave.com 1.98% 48.10x
capecodtoday.com 1.07% 47.87x
metrowestdailynews.com 2.82% 47.76x
commonwealthmagazine.org 1.65% 47.70x
wbjournal.com 1.55% 47.49x
tauntongazette.com 1.23% 47.39x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.70% 21.41x
Rhode Island Cluster 4.94% 18.40x
New Hampshire News 6.32% 18.10x
New England Universities 10.22% 15.41x
New England & Ivy League Sports 4.07% 12.62x
Maine Cluster 6.00% 12.28x
Cars, Travel & Food 0.46% 11.68x
Vermont Cluster 2.94% 11.34x
Assorted Topics (Viral Media, Paid Traffic) 5.23% 10.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 10.24x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male