Dstillery Audiences

BOSTON CLUSTER

Audience Size: 3.7 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 16.77% 16.76x
Cape Cod News Readers 29.50% 14.99x
School Closings Updates Readers 16.42% 13.45x
Liberal News Readers 14.23% 13.33x
Tampa and St Petersburg Trip Planners 15.80% 11.99x
Financial Business Intelligence Researchers 14.33% 11.68x
Advertising Professionals 13.88% 11.48x
Financial News Readers 12.16% 11.43x
UConn Huskies Fans 17.87% 11.24x
TV Advertising Professionals 12.47% 10.89x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.14x
Eddie Bauer 0.02% 1.94x
Talbots 0.02% 1.76x
Zumiez 0.04% 1.65x
Gap 0.02% 1.48x
J. Crew 0.01% 1.47x
Jos A. Bank Clothiers 0.01% 1.26x
Forever 21 0.01% 1.22x
Banana Republic 0.02% 1.15x
Lane Bryant 0.01% 1.13x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.

Website Composition Index
universalhub.com 1.62% 31.88x
zoonewengland.org 1.36% 29.02x
tauntongazette.com 1.71% 28.80x
wickedlocal.com 7.51% 28.60x
newburyportnews.com 1.86% 27.47x
milforddailynews.com 2.86% 26.47x
patriotledger.com 7.57% 26.45x
chowderandchampions.com 1.06% 26.39x
salemnews.com 2.88% 26.23x
whdh.com 13.11% 26.06x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.92% 15.95x
Online Games 2.76% 14.87x
New Hampshire News 5.89% 14.25x
Rhode Island Cluster 6.84% 13.41x
New England Universities 0.80% 9.96x
Maine Cluster 7.50% 9.07x
Northern California Cluster 5.68% 9.00x
Assorted Topics (Viral Media, Paid Traffic) 13.73% 8.90x
Florida Naples News Cluster 3.96% 8.41x
Vermont Cluster 1.46% 8.36x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male