Dstillery Audiences

BOSTON CLUSTER

Audience Size: 8.1 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 30.20% 13.36x
Boston Trip Planners 26.47% 13.22x
School Closings Updates Readers 0.15% 11.76x
Liberal News Readers 21.62% 10.52x
UConn Huskies Fans 23.09% 10.29x
New England Patriots Fans 25.22% 10.27x
Financial Business Intelligence Researchers 20.55% 9.97x
Financial News Readers 19.40% 9.61x
Boston Red Sox Fans 22.33% 9.26x
Advertising Professionals 19.11% 9.12x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.30x
Old Navy 0.01% 1.24x
Victoria's Secret 0.01% 1.11x
Carhartt 0.13% 0.95x
Maurices 0.01% 0.90x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is massrealty.com.

Website Composition Index
massrealty.com 1.33% 24.87x
tauntongazette.com 1.96% 24.20x
milforddailynews.com 1.74% 24.07x
universalhub.com 2.91% 23.79x
patriotledger.com 4.61% 23.60x
wickedlocal.com 12.82% 23.40x
metrowestdailynews.com 4.67% 22.94x
newburyportnews.com 2.05% 22.93x
salemnews.com 3.23% 22.87x
necn.com 4.05% 22.61x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 4.67% 13.84x
New Hampshire News 6.44% 11.70x
Cars, Travel & Food 0.02% 11.44x
Rhode Island Cluster 5.81% 11.13x
New England Universities 3.43% 10.29x
New England & Ivy League Sports 1.18% 9.81x
Maine Cluster 7.35% 8.62x
Vermont Cluster 2.17% 8.20x
Environmental Conservation 0.04% 8.08x
Local & Travel England - North Midlands 0.04% 7.99x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male