Explore the Boston Cluster Audience
Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Boston Cluster audience.
INTERESTS
The Boston Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Cluster audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 33.16% | 15.70x |
| Boston Trip Planners | 31.73% | 15.32x |
| UConn Huskies Fans | 25.93% | 12.38x |
| New England Patriots Fans | 28.74% | 12.36x |
| Liberal News Readers | 24.11% | 11.86x |
| Financial Business Intelligence Researchers | 22.81% | 11.03x |
| Boston Red Sox Fans | 24.17% | 10.86x |
| Financial News Readers | 21.35% | 10.75x |
| Boston Bruins Fans | 23.05% | 10.63x |
| Tampa and St Petersburg Trip Planners | 22.05% | 10.61x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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APPAREL RETAILERS
The Boston Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 3.54x |
| Ralph Lauren | 0.01% | 1.95x |
| Brooks Brothers | 0.02% | 1.79x |
| Talbots | 0.03% | 1.67x |
| Armani | 0.02% | 1.66x |
| REI | 0.01% | 1.51x |
| Ann Taylor | 0.01% | 1.49x |
| Free People | 0.02% | 1.45x |
| Lululemon | 0.03% | 1.40x |
| Forever 21 | 0.03% | 1.35x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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WEBSITES
The Boston Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boston Cluster audience is bochcenter.org.
| Website | Composition | Index |
| bochcenter.org | 1.11% | 32.50x |
| masssave.com | 1.41% | 32.12x |
| tauntongazette.com | 1.88% | 31.71x |
| massrealty.com | 1.04% | 31.56x |
| jordans.com | 1.52% | 31.31x |
| zoonewengland.org | 1.22% | 31.16x |
| milforddailynews.com | 1.56% | 30.82x |
| patriotledger.com | 4.71% | 30.68x |
| universalhub.com | 2.39% | 30.64x |
| wickedlocal.com | 12.56% | 30.43x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 4.15% | 16.49x |
| New Hampshire News | 5.95% | 14.67x |
| Rhode Island Cluster | 5.37% | 14.36x |
| New England Universities | 5.15% | 12.39x |
| Cars, Travel & Food | 0.12% | 11.67x |
| New England & Ivy League Sports | 2.01% | 11.19x |
| Maine Cluster | 6.32% | 10.45x |
| Vermont Cluster | 2.29% | 10.30x |
| Local & Travel England - North Midlands | 0.05% | 9.83x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 9.73x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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DEMOGRAPHICS
The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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