Dstillery Audiences

BOSTON CLUSTER

Audience Size: 6.2 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 27.96% 14.63x
Cape Cod News Readers 32.50% 13.39x
School Closings Updates Readers 19.65% 12.11x
Liberal News Readers 22.58% 11.98x
Financial Business Intelligence Researchers 21.33% 11.13x
Tampa and St Petersburg Trip Planners 21.23% 10.82x
UConn Huskies Fans 24.18% 10.79x
Advertising Professionals 19.52% 10.78x
Financial News Readers 19.42% 10.74x
TV Advertising Professionals 19.32% 10.62x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 1.67x
J. Crew 0.01% 1.41x
Banana Republic 0.02% 1.40x
Gap 0.01% 1.29x
Express 0.02% 1.29x
White House Black Market 0.02% 1.28x
Jos A. Bank Clothiers 0.01% 1.26x
LOFT 0.02% 1.26x
Dressbarn 0.01% 1.24x
Gymboree 0.01% 1.12x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.

Website Composition Index
universalhub.com 2.06% 28.35x
zoonewengland.org 1.52% 27.39x
newburyportnews.com 1.94% 27.10x
wickedlocal.com 10.66% 26.75x
patriotledger.com 4.65% 26.63x
salemnews.com 2.74% 26.58x
metrowestdailynews.com 3.79% 26.57x
tauntongazette.com 1.73% 25.98x
whdh.com 13.29% 25.46x
bostonmagazine.com 9.94% 24.87x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.83% 14.49x
New Hampshire News 5.59% 12.33x
Rhode Island Cluster 5.82% 12.14x
New England Universities 1.98% 10.50x
Ireland Cluster 3.51% 9.58x
Maine Cluster 7.20% 9.45x
Institutional Investing 0.06% 9.07x
Australia & New Zealand Media 1.40% 8.85x
Vermont Cluster 1.93% 8.81x
Environmental Conservation 0.04% 8.79x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male