Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.7 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 34.20% 15.44x
Boston Trip Planners 29.78% 15.28x
New England Patriots Fans 26.54% 13.19x
UConn Huskies Fans 24.16% 12.11x
Liberal News Readers 20.18% 11.16x
Boston Red Sox Fans 19.08% 10.65x
Boston Bruins Fans 18.87% 10.50x
Financial Business Intelligence Researchers 19.98% 10.22x
Financial News Readers 19.28% 9.58x
Entertainment Industry Decision Makers 16.06% 9.19x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.03% 3.00x
Ralph Lauren 0.04% 2.41x
Bonobos 0.16% 2.05x
Intermix 0.03% 2.00x
Ann Taylor 0.06% 1.72x
Armani 0.05% 1.71x
Brooks Brothers 0.05% 1.49x
Supreme 0.01% 1.44x
Lululemon 0.08% 1.42x
Uniqlo 0.03% 1.41x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is wbjournal.com.

Website Composition Index
wbjournal.com 1.01% 36.93x
universalhub.com 1.77% 36.62x
milforddailynews.com 1.04% 36.56x
bernieandphyls.com 1.38% 35.91x
patriotledger.com 3.88% 35.88x
bochcenter.org 1.59% 35.86x
tauntongazette.com 1.50% 35.82x
commonwealthmagazine.org 1.50% 35.68x
metrowestdailynews.com 3.17% 35.49x
patriot-place.com 1.08% 35.06x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.87% 17.58x
Rhode Island Cluster 5.42% 15.37x
New Hampshire News 6.59% 15.36x
New England Universities 8.25% 13.05x
New England & Ivy League Sports 3.27% 11.31x
Maine Cluster 6.38% 11.01x
Vermont Cluster 2.84% 10.18x
Cars, Travel & Food 0.37% 10.05x
Local & Travel England - North Midlands 0.03% 9.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 8.95x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male