Explore the Boston Cluster Audience
Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Boston Cluster audience.
INTERESTS
The Boston Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 27.96% | 14.63x |
| Cape Cod News Readers | 32.50% | 13.39x |
| School Closings Updates Readers | 19.65% | 12.11x |
| Liberal News Readers | 22.58% | 11.98x |
| Financial Business Intelligence Researchers | 21.33% | 11.13x |
| Tampa and St Petersburg Trip Planners | 21.23% | 10.82x |
| UConn Huskies Fans | 24.18% | 10.79x |
| Advertising Professionals | 19.52% | 10.78x |
| Financial News Readers | 19.42% | 10.74x |
| TV Advertising Professionals | 19.32% | 10.62x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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APPAREL RETAILERS
The Boston Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Cluster audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.67x |
| J. Crew | 0.01% | 1.41x |
| Banana Republic | 0.02% | 1.40x |
| Gap | 0.01% | 1.29x |
| Express | 0.02% | 1.29x |
| White House Black Market | 0.02% | 1.28x |
| Jos A. Bank Clothiers | 0.01% | 1.26x |
| LOFT | 0.02% | 1.26x |
| Dressbarn | 0.01% | 1.24x |
| Gymboree | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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WEBSITES
The Boston Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.
| Website | Composition | Index |
| universalhub.com | 2.06% | 28.35x |
| zoonewengland.org | 1.52% | 27.39x |
| newburyportnews.com | 1.94% | 27.10x |
| wickedlocal.com | 10.66% | 26.75x |
| patriotledger.com | 4.65% | 26.63x |
| salemnews.com | 2.74% | 26.58x |
| metrowestdailynews.com | 3.79% | 26.57x |
| tauntongazette.com | 1.73% | 25.98x |
| whdh.com | 13.29% | 25.46x |
| bostonmagazine.com | 9.94% | 24.87x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 3.83% | 14.49x |
| New Hampshire News | 5.59% | 12.33x |
| Rhode Island Cluster | 5.82% | 12.14x |
| New England Universities | 1.98% | 10.50x |
| Ireland Cluster | 3.51% | 9.58x |
| Maine Cluster | 7.20% | 9.45x |
| Institutional Investing | 0.06% | 9.07x |
| Australia & New Zealand Media | 1.40% | 8.85x |
| Vermont Cluster | 1.93% | 8.81x |
| Environmental Conservation | 0.04% | 8.79x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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DEMOGRAPHICS
The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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