Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.3 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 27.68% 16.99x
Cape Cod News Readers 33.85% 15.32x
Liberal News Readers 22.69% 13.84x
UConn Huskies Fans 24.75% 12.98x
School Closings Updates Readers 21.17% 12.96x
Financial Business Intelligence Researchers 21.96% 12.89x
Financial News Readers 21.03% 12.54x
Tampa and St Petersburg Trip Planners 21.93% 12.19x
Advertising Professionals 21.24% 12.06x
TV Advertising Professionals 20.31% 11.90x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.46x
Journeys 0.02% 1.17x
Express 0.01% 1.08x
Old Navy 0.02% 1.08x
The Childrens Place 0.01% 0.94x
Victoria's Secret 0.01% 0.91x
Carhartt 0.10% 0.91x
Maurices 0.01% 0.73x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.

Website Composition Index
universalhub.com 2.27% 32.29x
thisweekinworcester.com 1.02% 31.86x
zoonewengland.org 1.47% 31.70x
metrowestdailynews.com 4.09% 31.04x
wickedlocal.com 11.27% 30.73x
newburyportnews.com 1.88% 30.66x
tauntongazette.com 1.72% 30.43x
patriotledger.com 4.49% 30.05x
milforddailynews.com 1.80% 30.04x
salemnews.com 2.86% 29.93x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 4.18% 17.01x
New Hampshire News 6.12% 14.36x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 13.57x
Rhode Island Cluster 5.70% 13.14x
New England & Ivy League Sports 0.61% 12.61x
New England Universities 2.24% 12.39x
Ireland Cluster 5.15% 11.19x
Maine Cluster 7.40% 10.93x
Australia & New Zealand Media 1.67% 10.42x
Vermont Cluster 2.05% 10.26x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male