Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.2 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 20.96% 16.58x
Cape Cod News Readers 30.36% 15.00x
School Closings Updates Readers 16.67% 13.53x
Liberal News Readers 18.23% 13.08x
Tampa and St Petersburg Trip Planners 18.07% 12.08x
Financial Business Intelligence Researchers 16.88% 11.83x
Advertising Professionals 16.62% 11.66x
UConn Huskies Fans 20.59% 11.61x
Financial News Readers 15.21% 11.46x
TV Advertising Professionals 15.17% 11.21x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 1.75x
Dressbarn 0.02% 1.36x
LOFT 0.03% 1.35x
J. Crew 0.02% 1.33x
Lululemon 0.01% 1.28x
Jos A. Bank Clothiers 0.02% 1.23x
Banana Republic 0.02% 1.18x
Coach 0.01% 1.11x
Chicos 0.02% 1.08x
White House Black Market 0.02% 1.02x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.

Website Composition Index
universalhub.com 1.59% 32.32x
zoonewengland.org 1.63% 30.69x
bostonmagazine.com 4.51% 29.38x
newburyportnews.com 1.77% 28.65x
wickedlocal.com 9.17% 28.33x
tauntongazette.com 2.13% 28.26x
necn.com 3.45% 28.00x
salemnews.com 2.65% 27.62x
chowderandchampions.com 1.33% 27.42x
bostonherald.com 21.47% 26.87x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.03% 15.18x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.61% 15.04x
New Hampshire News 5.91% 13.82x
Rhode Island Cluster 6.37% 13.38x
New England Universities 0.90% 10.54x
Maine Cluster 7.44% 9.66x
Assorted Topics (Viral Media, Paid Traffic) 12.16% 9.33x
Ireland Cluster 1.68% 8.88x
Vermont Cluster 1.61% 8.87x
Australia & New Zealand Media 0.77% 8.56x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male