Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.2 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 32.57% 14.20x
Boston Trip Planners 29.95% 14.15x
New England Patriots Fans 25.27% 12.52x
UConn Huskies Fans 23.13% 11.50x
Liberal News Readers 20.49% 10.28x
Boston Red Sox Fans 18.75% 10.00x
Financial Business Intelligence Researchers 20.21% 9.65x
Boston Bruins Fans 18.37% 9.62x
Financial News Readers 18.80% 9.03x
Social Liberals 18.33% 8.54x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.04% 3.93x
Bonobos 0.12% 2.03x
Ralph Lauren 0.04% 2.00x
Armani 0.08% 1.66x
Talbots 0.08% 1.64x
Intermix 0.01% 1.59x
Ann Taylor 0.05% 1.58x
Patagonia 0.02% 1.51x
Supreme 0.02% 1.50x
Uniqlo 0.03% 1.48x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.

Website Composition Index
universalhub.com 1.61% 41.89x
wbjournal.com 1.24% 41.53x
bernieandphyls.com 1.49% 41.25x
patriotledger.com 3.34% 41.19x
tauntongazette.com 1.28% 41.03x
bochcenter.org 1.82% 40.55x
metrowestdailynews.com 2.80% 40.44x
commonwealthmagazine.org 1.59% 40.30x
wickedlocal.com 10.82% 40.21x
necn.com 4.78% 39.96x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.83% 16.34x
Rhode Island Cluster 5.22% 14.57x
New Hampshire News 6.78% 14.06x
New England Universities 8.24% 11.78x
Maine Cluster 6.36% 10.25x
New England & Ivy League Sports 3.22% 10.11x
Vermont Cluster 3.06% 9.43x
Cars, Travel & Food 0.49% 8.92x
Assorted Topics (Viral Media, Paid Traffic) 7.28% 8.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 7.91x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male