Dstillery Audiences

BOSTON CLUSTER

Audience Size: 6.5 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 37.85% 16.49x
Boston Trip Planners 34.03% 16.27x
New England Patriots Fans 31.72% 13.43x
UConn Huskies Fans 28.43% 12.88x
Liberal News Readers 24.02% 12.21x
Boston Red Sox Fans 24.97% 11.39x
Boston Bruins Fans 24.28% 11.36x
Financial Business Intelligence Researchers 23.11% 11.22x
Financial News Readers 21.61% 10.98x
Tampa and St Petersburg Trip Planners 22.79% 10.45x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.77x
Ralph Lauren 0.02% 1.98x
Talbots 0.04% 1.81x
Armani 0.02% 1.74x
Ann Taylor 0.02% 1.73x
Brooks Brothers 0.03% 1.59x
Uniqlo 0.01% 1.55x
J. Crew 0.05% 1.50x
Lululemon 0.04% 1.50x
Madewell 0.02% 1.46x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is tauntongazette.com.

Website Composition Index
tauntongazette.com 1.79% 42.12x
milforddailynews.com 1.37% 41.26x
commonwealthmagazine.org 1.27% 40.86x
bernieandphyls.com 1.12% 40.80x
weei.com 1.39% 40.79x
patriotledger.com 4.76% 40.55x
bochcenter.org 1.58% 40.48x
metrowestdailynews.com 3.74% 40.43x
universalhub.com 2.08% 40.25x
wickedlocal.com 12.94% 40.20x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 4.47% 18.42x
New Hampshire News 6.33% 16.42x
Rhode Island Cluster 5.58% 16.27x
New England Universities 6.28% 13.10x
Maine Cluster 6.40% 11.73x
Cars, Travel & Food 0.21% 11.62x
New England & Ivy League Sports 2.60% 11.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 10.95x
Vermont Cluster 2.56% 10.85x
Assorted Topics (Viral Media, Paid Traffic) 8.21% 9.96x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male