Explore the Boston Cluster Audience
Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Boston Cluster audience.
INTERESTS
The Boston Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 32.81% | 18.18x |
| New England Patriots Fans | 30.03% | 14.56x |
| UConn Huskies Fans | 23.76% | 12.66x |
| Liberal News Readers | 17.91% | 12.53x |
| Financial Business Intelligence Researchers | 18.23% | 11.87x |
| Boston Red Sox Fans | 19.37% | 11.87x |
| Financial News Readers | 16.68% | 11.06x |
| Boston Bruins Fans | 20.32% | 10.95x |
| Social Liberals | 17.11% | 10.06x |
| Conservative News Readers | 17.46% | 10.01x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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APPAREL RETAILERS
The Boston Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.02% | 3.46x |
| Uniqlo | 0.03% | 3.16x |
| Abercrombie & Fitch | 0.04% | 2.22x |
| REI | 0.03% | 2.17x |
| Express Outlets | 0.01% | 2.17x |
| Ralph Lauren | 0.02% | 2.07x |
| Intermix | 0.01% | 1.81x |
| Talbots | 0.08% | 1.79x |
| Urban Outfitters | 0.06% | 1.71x |
| J. Crew | 0.05% | 1.71x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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WEBSITES
The Boston Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boston Cluster audience is massrealty.com.
| Website | Composition | Index |
| massrealty.com | 1.66% | 66.97x |
| bernieandphyls.com | 1.80% | 65.07x |
| universalhub.com | 1.27% | 65.01x |
| patriotledger.com | 3.23% | 64.66x |
| wickedlocal.com | 10.52% | 64.63x |
| bochcenter.org | 2.34% | 64.58x |
| masssave.com | 2.19% | 64.26x |
| tauntongazette.com | 1.10% | 63.70x |
| metrowestdailynews.com | 2.63% | 63.44x |
| necn.com | 5.10% | 63.38x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 3.94% | 23.03x |
| Rhode Island Cluster | 4.93% | 19.83x |
| New Hampshire News | 6.88% | 19.45x |
| New England Universities | 11.57% | 17.15x |
| New England & Ivy League Sports | 4.24% | 13.96x |
| Maine Cluster | 6.52% | 13.82x |
| Vermont Cluster | 3.19% | 12.47x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.03% | 12.42x |
| Cars, Travel & Food | 0.74% | 11.17x |
| Connecticut News | 18.16% | 10.73x |
Composition Percentage:
The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
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DEMOGRAPHICS
The Boston Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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