Dstillery Audiences

BOSTON CLUSTER

Audience Size: 3.1 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 35.49% 23.71x
Cape Cod News Readers 30.26% 17.99x
School Closings Updates Readers 16.42% 16.14x
Financial Business Intelligence Researchers 12.27% 13.72x
Advertising Professionals 12.06% 12.96x
TV Advertising Professionals 9.79% 12.66x
UConn Huskies Fans 16.96% 12.51x
COVID Testing Researchers 8.24% 12.18x
Cholesterol Researchers 4.60% 11.97x
Entertainment Industry Decision Makers 10.22% 11.51x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.19x
J. Crew 0.01% 1.51x
Zumiez 0.03% 1.34x
Gap 0.01% 1.33x
Mens Wearhouse 0.02% 1.31x
Talbots 0.02% 1.29x
Old Navy 0.03% 1.28x
Dressbarn 0.01% 1.23x
Michael Kors 0.01% 1.22x
Victoria's Secret 0.02% 1.16x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.

Website Composition Index
universalhub.com 1.83% 42.70x
tauntongazette.com 1.54% 38.66x
wickedlocal.com 7.37% 37.81x
newburyportnews.com 2.00% 37.12x
zoonewengland.org 1.65% 36.85x
milforddailynews.com 2.29% 35.89x
patriotledger.com 7.00% 35.78x
boston.cbslocal.com 23.38% 35.48x
metrowestdailynews.com 4.60% 35.14x
bostonherald.com 20.86% 34.66x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.73% 19.83x
Online Games 2.74% 17.98x
New Hampshire News 5.69% 16.46x
Rhode Island Cluster 7.24% 15.35x
New England Universities 0.65% 11.84x
Assorted Topics (Viral Media, Paid Traffic) 11.18% 10.10x
Northern California Cluster 5.02% 9.93x
Maine Cluster 7.92% 9.85x
Ohio Universities 1.29% 9.24x
Vermont Cluster 1.39% 9.01x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male