Dstillery Audiences

BOSTON CLUSTER

Audience Size: 2.5 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 49.79% 28.11x
Cape Cod News Readers 29.05% 23.13x
Retired Government Employees 7.80% 15.97x
Vermont Trip Planners 21.36% 14.25x
UConn Huskies Fans 21.27% 13.28x
Advertising Professionals 15.63% 12.98x
Women’s Lifestyle Blogs Researchers 5.50% 12.92x
COVID Testing Researchers 7.01% 12.68x
TV Advertising Professionals 12.86% 12.55x
School Closings Updates Readers 34.74% 12.49x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 2.22x
Zumiez 0.01% 1.35x
Maurices 0.01% 0.56x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is tauntongazette.com.

Website Composition Index
tauntongazette.com 1.38% 51.65x
universalhub.com 2.82% 51.29x
zoonewengland.org 1.51% 50.22x
wickedlocal.com 6.77% 49.10x
metrowestdailynews.com 3.77% 48.09x
newburyportnews.com 1.88% 47.81x
boston.cbslocal.com 12.36% 46.65x
patriotledger.com 7.05% 46.59x
milforddailynews.com 1.56% 46.44x
salemnews.com 3.77% 45.65x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.43% 24.47x
Online Games 2.47% 21.71x
New Hampshire News 5.39% 19.07x
Rhode Island Cluster 6.96% 18.81x
New England Universities 0.60% 13.59x
Maine Cluster 7.80% 11.23x
Assorted Topics (Viral Media, Paid Traffic) 8.93% 10.82x
Local & Travel England - North Midlands 0.06% 10.20x
Vermont Cluster 1.26% 10.09x
Northern California Cluster 4.07% 9.16x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male