Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.9 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 39.54% 15.71x
Boston Trip Planners 35.25% 15.68x
New England Patriots Fans 32.05% 13.03x
UConn Huskies Fans 29.84% 12.56x
Liberal News Readers 24.96% 11.76x
Boston Red Sox Fans 25.27% 10.97x
Financial Business Intelligence Researchers 23.46% 10.95x
Boston Bruins Fans 24.16% 10.77x
Financial News Readers 22.23% 10.56x
Tampa and St Petersburg Trip Planners 22.84% 9.97x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.75x
Ralph Lauren 0.02% 2.43x
Madewell 0.02% 2.19x
Saint Laurent Paris 0.01% 2.02x
Bonobos 0.15% 1.89x
Armani 0.04% 1.77x
Supreme 0.01% 1.64x
Patagonia 0.01% 1.62x
Ann Taylor 0.03% 1.53x
J. Crew 0.02% 1.50x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.

Website Composition Index
universalhub.com 1.83% 42.55x
tauntongazette.com 1.74% 41.87x
milforddailynews.com 1.21% 41.56x
bernieandphyls.com 1.14% 41.45x
commonwealthmagazine.org 1.42% 41.05x
metrowestdailynews.com 3.48% 41.05x
patriotledger.com 4.32% 41.04x
shaws.com 1.16% 40.74x
bochcenter.org 1.41% 40.72x
weei.com 1.92% 40.70x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 4.21% 17.95x
Rhode Island Cluster 5.44% 16.31x
New Hampshire News 6.38% 16.28x
New England Universities 6.69% 13.71x
New England & Ivy League Sports 2.73% 11.77x
Maine Cluster 6.63% 11.74x
Cars, Travel & Food 0.29% 11.11x
Vermont Cluster 2.66% 10.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 10.19x
Local & Travel England - North Midlands 0.04% 10.16x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male