Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 32.81% 18.18x
New England Patriots Fans 30.03% 14.56x
UConn Huskies Fans 23.76% 12.66x
Liberal News Readers 17.91% 12.53x
Financial Business Intelligence Researchers 18.23% 11.87x
Boston Red Sox Fans 19.37% 11.87x
Financial News Readers 16.68% 11.06x
Boston Bruins Fans 20.32% 10.95x
Social Liberals 17.11% 10.06x
Conservative News Readers 17.46% 10.01x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.46x
Uniqlo 0.03% 3.16x
Abercrombie & Fitch 0.04% 2.22x
REI 0.03% 2.17x
Express Outlets 0.01% 2.17x
Ralph Lauren 0.02% 2.07x
Intermix 0.01% 1.81x
Talbots 0.08% 1.79x
Urban Outfitters 0.06% 1.71x
J. Crew 0.05% 1.71x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is massrealty.com.

Website Composition Index
massrealty.com 1.66% 66.97x
bernieandphyls.com 1.80% 65.07x
universalhub.com 1.27% 65.01x
patriotledger.com 3.23% 64.66x
wickedlocal.com 10.52% 64.63x
bochcenter.org 2.34% 64.58x
masssave.com 2.19% 64.26x
tauntongazette.com 1.10% 63.70x
metrowestdailynews.com 2.63% 63.44x
necn.com 5.10% 63.38x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.94% 23.03x
Rhode Island Cluster 4.93% 19.83x
New Hampshire News 6.88% 19.45x
New England Universities 11.57% 17.15x
New England & Ivy League Sports 4.24% 13.96x
Maine Cluster 6.52% 13.82x
Vermont Cluster 3.19% 12.47x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.03% 12.42x
Cars, Travel & Food 0.74% 11.17x
Connecticut News 18.16% 10.73x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male