Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.1 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 27.47% 16.09x
Cape Cod News Readers 33.72% 14.36x
Liberal News Readers 22.57% 12.93x
School Closings Updates Readers 19.97% 12.85x
Financial Business Intelligence Researchers 21.40% 12.27x
UConn Huskies Fans 23.78% 11.87x
Financial News Readers 19.90% 11.71x
Tampa and St Petersburg Trip Planners 21.65% 11.64x
Advertising Professionals 20.01% 11.57x
TV Advertising Professionals 19.28% 11.37x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.86x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is zoonewengland.org.

Website Composition Index
zoonewengland.org 1.33% 30.40x
metrowestdailynews.com 3.85% 30.24x
universalhub.com 2.19% 29.96x
wickedlocal.com 11.18% 29.89x
patriotledger.com 4.67% 29.75x
newburyportnews.com 1.89% 29.63x
tauntongazette.com 1.76% 29.44x
salemnews.com 2.83% 29.36x
necn.com 3.94% 29.22x
milforddailynews.com 2.05% 28.38x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 4.08% 15.92x
New Hampshire News 5.69% 13.31x
Rhode Island Cluster 5.62% 12.83x
New England Universities 2.22% 11.17x
Ireland Cluster 4.06% 10.33x
Maine Cluster 6.93% 10.32x
Australia & New Zealand Media 1.44% 9.81x
Institutional Investing 0.08% 9.68x
New England & Ivy League Sports 0.52% 9.61x
Assorted Topics (Viral Media, Paid Traffic) 10.92% 9.50x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male