Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.2 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 30.42% 18.28x
New England Patriots Fans 28.62% 15.34x
UConn Huskies Fans 23.03% 13.20x
Liberal News Readers 17.72% 12.73x
Boston Red Sox Fans 18.29% 12.18x
Financial Business Intelligence Researchers 19.57% 11.53x
Boston Bruins Fans 20.45% 11.45x
Financial News Readers 17.16% 11.09x
Social Liberals 16.23% 10.54x
TV Advertising Professionals 15.16% 10.25x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.05% 4.16x
LL Bean 0.02% 3.84x
Ann Taylor 0.05% 2.35x
Urban Outfitters 0.10% 2.04x
Express Outlets 0.01% 1.82x
Intermix 0.01% 1.76x
Ralph Lauren 0.01% 1.75x
Armani 0.04% 1.67x
J. Crew 0.05% 1.61x
REI 0.03% 1.61x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is massrealty.com.

Website Composition Index
massrealty.com 1.38% 67.84x
universalhub.com 1.38% 65.27x
bernieandphyls.com 1.67% 64.58x
masssave.com 2.01% 63.85x
bochcenter.org 2.18% 63.80x
patriotledger.com 3.12% 63.50x
wickedlocal.com 9.97% 63.03x
tauntongazette.com 1.00% 62.37x
metrowestdailynews.com 2.57% 62.26x
commonwealthmagazine.org 1.65% 62.25x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.88% 23.19x
New Hampshire News 6.46% 20.12x
Rhode Island Cluster 4.94% 19.80x
New England Universities 10.84% 17.20x
New England & Ivy League Sports 4.16% 13.61x
Maine Cluster 6.21% 13.37x
Assorted Topics (Viral Media, Paid Traffic) 4.33% 12.54x
Vermont Cluster 3.07% 12.38x
Cars, Travel & Food 0.58% 12.36x
Connecticut News 19.20% 10.76x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male