Dstillery Audiences

BOSTON CLUSTER

Audience Size: 6.4 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 36.89% 14.34x
Cape Cod News Readers 39.86% 14.25x
New England Patriots Fans 31.48% 12.20x
UConn Huskies Fans 29.77% 11.76x
Liberal News Readers 26.98% 10.90x
Boston Red Sox Fans 26.14% 10.43x
Boston Bruins Fans 24.49% 10.31x
Financial Business Intelligence Researchers 25.67% 10.11x
Tampa and St Petersburg Trip Planners 23.75% 9.99x
Financial News Readers 24.33% 9.82x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.93x
Armani 0.03% 1.85x
Saint Laurent Paris 0.01% 1.79x
Talbots 0.05% 1.73x
Ann Taylor 0.02% 1.68x
Patagonia 0.01% 1.64x
Ralph Lauren 0.02% 1.62x
Brooks Brothers 0.04% 1.52x
J. Crew 0.06% 1.46x
Free People 0.03% 1.41x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is bernieandphyls.com.

Website Composition Index
bernieandphyls.com 1.00% 35.33x
bochcenter.org 1.36% 35.16x
commonwealthmagazine.org 1.04% 34.95x
tauntongazette.com 1.76% 34.75x
weei.com 1.09% 34.53x
masssave.com 1.73% 34.50x
zoonewengland.org 1.39% 33.98x
jordans.com 1.86% 33.87x
patriotledger.com 4.63% 33.75x
universalhub.com 2.30% 33.74x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 4.27% 16.83x
New Hampshire News 6.04% 14.92x
Rhode Island Cluster 5.37% 14.57x
New England Universities 5.89% 12.36x
New England & Ivy League Sports 2.39% 11.02x
Cars, Travel & Food 0.18% 10.72x
Maine Cluster 6.39% 10.72x
Vermont Cluster 2.47% 10.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 9.62x
Local & Travel England - North Midlands 0.05% 9.47x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male