Dstillery Audiences

BOSTON CLUSTER

Audience Size: 4.3 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 26.35% 11.69x
Cape Cod News Readers 31.02% 11.22x
Liberal News Readers 22.37% 9.68x
School Closings Updates Readers 18.50% 9.61x
UConn Huskies Fans 24.09% 9.23x
Financial Business Intelligence Researchers 21.39% 9.14x
New England Patriots Fans 24.82% 9.02x
Financial News Readers 20.21% 8.85x
Advertising Professionals 20.22% 8.47x
Tampa and St Petersburg Trip Planners 20.74% 8.41x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 1.94x
Dressbarn 0.01% 1.61x
Mens Wearhouse 0.02% 1.49x
White House Black Market 0.01% 1.45x
Jos A. Bank Clothiers 0.01% 1.41x
Express 0.01% 1.29x
The Childrens Place 0.01% 1.21x
Victoria's Secret 0.01% 1.19x
Chicos 0.01% 1.15x
Journeys 0.01% 1.06x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is massrealty.com.

Website Composition Index
massrealty.com 1.22% 22.27x
tauntongazette.com 1.71% 21.59x
universalhub.com 2.68% 21.44x
milforddailynews.com 1.74% 21.22x
patriotledger.com 4.66% 20.97x
wickedlocal.com 12.38% 20.69x
newburyportnews.com 2.02% 20.62x
zoonewengland.org 1.33% 20.59x
metrowestdailynews.com 4.63% 20.53x
salemnews.com 3.02% 20.42x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 4.63% 11.93x
New Hampshire News 6.58% 10.36x
Cars, Travel & Food 0.01% 9.95x
Rhode Island Cluster 6.15% 9.91x
New England Universities 3.19% 8.96x
New England & Ivy League Sports 1.01% 8.95x
Maine Cluster 8.09% 8.22x
Vermont Cluster 2.37% 7.74x
Ireland Cluster 6.86% 7.40x
Local & Travel England - North Midlands 0.05% 7.21x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male