Dstillery Audiences

BOSTON CLUSTER

Audience Size: 5.5 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 26.86% 14.79x
Cape Cod News Readers 31.63% 13.43x
School Closings Updates Readers 18.57% 12.41x
Liberal News Readers 22.90% 11.96x
Financial Business Intelligence Researchers 21.45% 11.03x
UConn Huskies Fans 23.63% 10.96x
Tampa and St Petersburg Trip Planners 21.14% 10.94x
Advertising Professionals 20.53% 10.80x
Financial News Readers 19.78% 10.61x
TV Advertising Professionals 19.15% 10.56x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 1.53x
Dressbarn 0.02% 1.34x
LOFT 0.02% 1.27x
Jos A. Bank Clothiers 0.02% 1.27x
Gap 0.02% 1.27x
J. Crew 0.01% 1.24x
Express 0.02% 1.22x
Gymboree 0.01% 1.18x
Chicos 0.02% 1.17x
Banana Republic 0.02% 1.10x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is universalhub.com.

Website Composition Index
universalhub.com 1.80% 29.55x
newburyportnews.com 1.80% 27.38x
zoonewengland.org 1.88% 27.19x
salemnews.com 2.53% 26.88x
bostonmagazine.com 7.30% 26.62x
wickedlocal.com 9.68% 26.32x
metrowestdailynews.com 3.75% 25.93x
necn.com 3.48% 25.59x
patriotledger.com 4.90% 25.51x
tauntongazette.com 1.76% 25.33x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.61% 14.42x
New Hampshire News 5.46% 12.55x
Rhode Island Cluster 6.09% 12.52x
New England Universities 1.41% 10.68x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 9.80x
Maine Cluster 7.75% 9.64x
Ireland Cluster 2.79% 9.45x
Vermont Cluster 1.80% 8.78x
Australia & New Zealand Media 1.14% 8.76x
Assorted Topics (Viral Media, Paid Traffic) 11.25% 8.70x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male