Dstillery Audiences

BOSTON CLUSTER

Audience Size: 7.9 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 31.31% 14.19x
Boston Trip Planners 27.46% 14.00x
School Closings Updates Readers 10.07% 11.83x
New England Patriots Fans 25.77% 11.26x
Liberal News Readers 21.49% 10.98x
UConn Huskies Fans 22.58% 10.95x
Financial Business Intelligence Researchers 20.90% 10.20x
Boston Red Sox Fans 22.57% 9.91x
Boston Bruins Fans 20.95% 9.87x
Financial News Readers 19.51% 9.84x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.34x
Mens Wearhouse 0.01% 0.94x
Carhartt 0.10% 0.89x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is masssave.com.

Website Composition Index
masssave.com 1.01% 26.85x
massrealty.com 1.12% 26.07x
jordans.com 1.09% 25.98x
tauntongazette.com 1.86% 25.69x
milforddailynews.com 1.62% 25.50x
patriotledger.com 4.58% 25.02x
capecodtoday.com 1.06% 24.98x
universalhub.com 2.72% 24.89x
thisweekinworcester.com 1.12% 24.87x
wickedlocal.com 12.33% 24.70x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 4.50% 14.69x
New Hampshire News 5.99% 12.65x
Rhode Island Cluster 5.66% 12.28x
Cars, Travel & Food 0.04% 11.93x
New England Universities 4.25% 11.11x
New England & Ivy League Sports 1.58% 10.08x
Maine Cluster 6.41% 9.06x
Vermont Cluster 2.24% 8.80x
Local & Travel England - North Midlands 0.04% 8.42x
Environmental Conservation 0.04% 8.25x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male