Dstillery Audiences

BOSTON CLUSTER

Audience Size: 4.9 Million Devices

Explore the Boston Cluster Audience

Below you'll find more information about the Boston Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Boston Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 35.07% 18.58x
New England Patriots Fans 30.05% 15.15x
Boston Red Sox Fans 18.62% 12.47x
Liberal News Readers 17.01% 12.34x
Boston Bruins Fans 19.02% 11.68x
Financial Business Intelligence Researchers 18.30% 11.28x
Financial News Readers 15.59% 10.88x
Social Liberals 17.14% 9.77x
TV Advertising Professionals 15.82% 9.71x
Conservative News Readers 16.33% 9.68x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Interest attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.04% 3.95x
Abercrombie & Fitch 0.03% 2.72x
Intermix 0.01% 2.21x
Ralph Lauren 0.01% 1.92x
Saint Laurent Paris 0.01% 1.88x
Patagonia 0.01% 1.71x
Talbots 0.05% 1.66x
Coach 0.07% 1.64x
REI 0.02% 1.63x
Ann Taylor 0.02% 1.57x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Location attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boston Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boston Cluster audience is bssc.com.

Website Composition Index
bssc.com 0.09% 75.66x
middlesexbank.com 0.18% 75.50x
sinclaircambridge.com 0.15% 75.05x
themusiccircus.org 0.35% 73.72x
celebrityseries.org 0.24% 73.04x
hathawayfunerals.com 0.13% 72.76x
gillettestadium.com 0.70% 72.26x
tdgarden.com 0.41% 72.23x
brattlefilm.org 0.20% 71.92x
melodytent.org 0.62% 71.79x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Web attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 3.93% 22.52x
Rhode Island Cluster 4.89% 19.82x
New Hampshire News 6.96% 19.32x
New England Universities 11.71% 17.72x
New England & Ivy League Sports 4.12% 14.39x
Maine Cluster 6.54% 14.10x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.31% 12.64x
Vermont Cluster 3.18% 12.58x
Connecticut News 16.67% 10.73x
Cars, Travel & Food 0.82% 10.32x
Composition Percentage: The overlap percentage between the Boston Cluster audience and the Content Affinity attribute.
Index: A comparison of the Boston Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999