Dstillery Audiences

BOWLING

Audience Size: 158.3 Thousand Devices

Explore the Bowling Audience

Below you'll find more information about the Bowling audience, broken down in different categories based on their digital and physical behaviors. These are 158.3 thousand unique devices whose actions qualify for the Bowling audience.

Dstillery Crafted Audiences

INTERESTS

The Bowling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bowling audience is Bowling Enthusiasts.

Interest Composition Index
Bowling Enthusiasts 95.71% 39.77x
Poker Card Game Hobbyists 22.48% 10.34x
Golf Enthusiasts 21.31% 9.76x
MLB Fans 13.05% 8.23x
Nascar Fans 14.18% 7.93x
Billiards Enthusiasts 16.09% 7.73x
Big & Tall Men 17.92% 7.40x
Kansas City Royals Fans 13.92% 7.24x
Pittsburgh Steelers Fans 12.51% 7.01x
College Football Fans 13.18% 6.89x
Composition Percentage: The overlap percentage between the Bowling audience and the Interest attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bowling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bowling audience is LOFT.

Location Composition Index
LOFT 0.05% 1.35x
Chicos 0.06% 1.34x
Talbots 0.05% 1.31x
Coach 0.06% 1.27x
Lane Bryant 0.04% 1.23x
American Eagle Outfitters 0.05% 1.12x
Old Navy 0.06% 1.07x
Gap 0.08% 0.94x
Carhartt 0.19% 0.94x
H&M 0.03% 0.94x
Composition Percentage: The overlap percentage between the Bowling audience and the Location attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bowling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bowling audience is bowl.com.

Website Composition Index
bowl.com 64.48% 1171.30x
bowlingball.com 63.51% 1145.07x
leaguesecretary.com 42.04% 829.10x
golfgalaxy.com 1.88% 42.00x
golfhq.com 1.00% 29.86x
budgetgolf.com 1.37% 27.17x
lasvegas.com 0.86% 24.84x
swingbyswing.com 0.85% 22.26x
pokernews.com 1.38% 21.94x
golfwrx.com 1.69% 20.95x
Composition Percentage: The overlap percentage between the Bowling audience and the Web attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bowling audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.26% 13.19x
Golf Travel & Gear 10.55% 9.88x
Sports Apparel 0.58% 9.84x
Home Improvement Contractor 1.64% 8.41x
Grilling 1.94% 7.93x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.29% 7.15x
Horse Racing 1.05% 7.10x
Tennis, Golf & Boxing 4.28% 6.92x
Discount Shopping 3.51% 6.65x
Holiday Gifts 0.52% 6.54x
Composition Percentage: The overlap percentage between the Bowling audience and the Content Affinity attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bowling audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999