Dstillery Audiences

BOWLING

Audience Size: 50.7 Thousand Devices

Explore the Bowling Audience

Below you'll find more information about the Bowling audience, broken down in different categories based on their digital and physical behaviors. These are 50.7 thousand unique devices whose actions qualify for the Bowling audience.

Dstillery Crafted Audiences

INTERESTS

The Bowling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bowling audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 34.58% 13.86x
College Football Fans 30.54% 12.16x
NCAA Fans 25.75% 11.25x
NCAA Football Fans 26.95% 10.75x
Washington Redskins Fans 26.65% 10.62x
Cininnati Reds Fans 28.14% 10.36x
Horse Race Enthusiasts 26.95% 10.33x
Denver Broncos Fans 25.60% 9.89x
Oakland Raiders Fans 25.75% 9.81x
Kansas City Chiefs Fans 24.70% 9.69x
Composition Percentage: The overlap percentage between the Bowling audience and the Interest attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bowling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bowling audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 4.10x
Hollister 0.02% 3.46x
Talbots 0.03% 3.34x
Old Navy 0.04% 2.19x
Aeropostale 0.01% 1.70x
Gap 0.01% 1.70x
American Eagle Outfitters 0.01% 1.61x
Jos A. Bank Clothiers 0.01% 1.59x
Carhartt 0.30% 1.52x
LOFT 0.01% 1.50x
Composition Percentage: The overlap percentage between the Bowling audience and the Location attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bowling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bowling audience is pga.com.

Website Composition Index
pga.com 7.82% 34.16x
swingbyswing.com 2.94% 26.86x
dunhamssports.com 3.11% 26.60x
sportsfeelgoodstories.com 4.85% 23.83x
profootballhof.com 2.70% 23.66x
mlb.mlb.com 3.94% 23.39x
practical-golf.com 2.45% 21.54x
golfweek.com 11.41% 21.15x
fantasysp.com 2.10% 20.69x
beyondtheboxscore.com 2.71% 20.37x
Composition Percentage: The overlap percentage between the Bowling audience and the Web attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bowling audience is Nepal News.

Content Affinity Composition Index
Nepal News 0.79% 26.66x
Motorsports 2.02% 21.34x
Serbia & Albania Cluster 0.79% 19.65x
Tennis, Golf & Boxing 6.09% 18.48x
Telescopes 0.71% 17.88x
Holiday Gifts 0.33% 16.48x
College Sports 0.95% 15.40x
Pac 12 Sports 0.56% 14.66x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.30% 14.50x
Malaya 0.32% 14.19x
Composition Percentage: The overlap percentage between the Bowling audience and the Content Affinity attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bowling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female