Explore the Bowling Audience
Below you'll find more information about the Bowling audience, broken down in different categories based on their digital and physical behaviors. These are 158.3 thousand unique devices whose actions qualify for the Bowling audience.
INTERESTS
The Bowling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bowling audience is Bowling Enthusiasts.
| Interest | Composition | Index |
| Bowling Enthusiasts | 95.71% | 39.77x |
| Poker Card Game Hobbyists | 22.48% | 10.34x |
| Golf Enthusiasts | 21.31% | 9.76x |
| MLB Fans | 13.05% | 8.23x |
| Nascar Fans | 14.18% | 7.93x |
| Billiards Enthusiasts | 16.09% | 7.73x |
| Big & Tall Men | 17.92% | 7.40x |
| Kansas City Royals Fans | 13.92% | 7.24x |
| Pittsburgh Steelers Fans | 12.51% | 7.01x |
| College Football Fans | 13.18% | 6.89x |
Composition Percentage:
The overlap percentage between the Bowling audience and the Interest attribute.
Index: A comparison of the Bowling audience to the internet population.
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APPAREL RETAILERS
The Bowling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bowling audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.05% | 1.35x |
| Chicos | 0.06% | 1.34x |
| Talbots | 0.05% | 1.31x |
| Coach | 0.06% | 1.27x |
| Lane Bryant | 0.04% | 1.23x |
| American Eagle Outfitters | 0.05% | 1.12x |
| Old Navy | 0.06% | 1.07x |
| Gap | 0.08% | 0.94x |
| Carhartt | 0.19% | 0.94x |
| H&M | 0.03% | 0.94x |
Composition Percentage:
The overlap percentage between the Bowling audience and the Location attribute.
Index: A comparison of the Bowling audience to the internet population.
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WEBSITES
The Bowling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bowling audience is bowl.com.
| Website | Composition | Index |
| bowl.com | 64.48% | 1171.30x |
| bowlingball.com | 63.51% | 1145.07x |
| leaguesecretary.com | 42.04% | 829.10x |
| golfgalaxy.com | 1.88% | 42.00x |
| golfhq.com | 1.00% | 29.86x |
| budgetgolf.com | 1.37% | 27.17x |
| lasvegas.com | 0.86% | 24.84x |
| swingbyswing.com | 0.85% | 22.26x |
| pokernews.com | 1.38% | 21.94x |
| golfwrx.com | 1.69% | 20.95x |
Composition Percentage:
The overlap percentage between the Bowling audience and the Web attribute.
Index: A comparison of the Bowling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bowling audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 1.26% | 13.19x |
| Golf Travel & Gear | 10.55% | 9.88x |
| Sports Apparel | 0.58% | 9.84x |
| Home Improvement Contractor | 1.64% | 8.41x |
| Grilling | 1.94% | 7.93x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.29% | 7.15x |
| Horse Racing | 1.05% | 7.10x |
| Tennis, Golf & Boxing | 4.28% | 6.92x |
| Discount Shopping | 3.51% | 6.65x |
| Holiday Gifts | 0.52% | 6.54x |
Composition Percentage:
The overlap percentage between the Bowling audience and the Content Affinity attribute.
Index: A comparison of the Bowling audience to the internet population.
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DEMOGRAPHICS
The Bowling audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999
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