Dstillery Audiences

BOWLING

Audience Size: 165.4 Thousand Devices

Explore the Bowling Audience

Below you'll find more information about the Bowling audience, broken down in different categories based on their digital and physical behaviors. These are 165.4 thousand unique devices whose actions qualify for the Bowling audience.

Dstillery Crafted Audiences

INTERESTS

The Bowling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bowling audience is Bowling Enthusiasts.

Interest Composition Index
Bowling Enthusiasts 95.62% 42.53x
Poker Card Game Hobbyists 23.12% 10.23x
Golf Enthusiasts 19.95% 10.04x
MLB Fans 13.75% 8.15x
Cleveland Indians Fans 14.42% 7.97x
Nascar Fans 13.84% 7.78x
Speedway Event Enthusiasts 16.33% 7.76x
Cininnati Reds Fans 15.02% 7.66x
Billiards Enthusiasts 15.40% 7.43x
Sports Memorabilia Shoppers 14.79% 7.35x
Composition Percentage: The overlap percentage between the Bowling audience and the Interest attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bowling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bowling audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.08% 1.78x
Aeropostale 0.05% 1.47x
Zumiez 0.04% 1.31x
Dressbarn 0.05% 1.11x
Old Navy 0.06% 1.01x
Gymboree 0.03% 0.90x
Carhartt 0.19% 0.88x
Brooks Brothers 0.03% 0.85x
Victoria's Secret 0.06% 0.75x
Chicos 0.04% 0.70x
Composition Percentage: The overlap percentage between the Bowling audience and the Location attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bowling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bowling audience is bowl.com.

Website Composition Index
bowl.com 64.55% 1094.85x
bowlingball.com 62.36% 1058.40x
leaguesecretary.com 42.14% 785.67x
golfgalaxy.com 1.53% 40.90x
budgetgolf.com 1.29% 26.14x
golfadvisor.com 1.34% 23.18x
pgatourlive.com 1.26% 23.07x
pokernews.com 1.28% 22.01x
golfwrx.com 1.68% 20.31x
theopen.com 2.91% 19.72x
Composition Percentage: The overlap percentage between the Bowling audience and the Web attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bowling audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.25% 13.11x
Golf Travel & Gear 9.74% 10.40x
Sports Apparel 0.68% 9.70x
Home Improvement Contractor 1.44% 8.39x
Grilling 1.93% 7.60x
Tennis, Golf & Boxing 4.25% 7.52x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.27% 7.33x
Horse Racing 1.02% 6.88x
Fantasy Sports 9.09% 6.76x
Holiday Gifts 0.60% 6.68x
Composition Percentage: The overlap percentage between the Bowling audience and the Content Affinity attribute.
Index: A comparison of the Bowling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bowling audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male