Dstillery Audiences

BRIDAL FASHION

Audience Size: 16.8 Thousand Devices

Explore the Bridal Fashion Audience

Below you'll find more information about the Bridal Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Bridal Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Bridal Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridal Fashion audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 69.18% 35.70x
Brides & Wedding Planners 88.05% 31.24x
Wedding Registrants 50.94% 27.53x
Trendy Shoe Shoppers 42.14% 24.21x
Holiday Gift Shoppers 37.11% 22.65x
Mother's Day Celebrators 30.82% 19.54x
Home Remodelers 32.70% 19.16x
Gift Givers 42.77% 17.82x
Grandparents 33.96% 17.76x
Apartment Furniture Shoppers 32.08% 17.66x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Interest attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridal Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridal Fashion audience is Madewell.

Location Composition Index
Madewell 0.02% 2.06x
Journeys 0.06% 1.94x
Victoria's Secret 0.06% 1.93x
Old Navy 0.06% 1.67x
Maurices 0.03% 1.65x
Carhartt 0.24% 1.08x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Location attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bridal Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bridal Fashion audience is weddingwire.com.

Website Composition Index
weddingwire.com 32.21% 108.04x
theknot.com 65.20% 47.79x
brides.com 72.36% 42.06x
partycity.com 16.39% 29.54x
6pm.com 10.15% 25.05x
shefinds.com 12.49% 24.13x
pinterest.com 13.29% 22.88x
therighthairstyles.com 15.28% 21.70x
greetingsisland.com 5.50% 18.43x
fashionista.com 8.47% 18.19x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Web attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridal Fashion audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.38% 110.01x
Wedding Planning 59.86% 78.73x
Teen Hair 2.85% 27.51x
Furniture Shopping 1.94% 22.23x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.25% 20.49x
DIY Decoration & Furniture 3.53% 19.61x
Travel, Food, Fashion & Fitness 2.85% 18.27x
Minnesota Community Business Cluster 1.14% 18.02x
Female Lifestyle Content Readers 3.19% 17.37x
Party Planning & Invitations 8.21% 16.83x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Content Affinity attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridal Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female