Explore the Bridal Fashion Audience
Below you'll find more information about the Bridal Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 287.5 thousand unique devices whose actions qualify for the Bridal Fashion audience.
INTERESTS
The Bridal Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridal Fashion audience is Brides & Wedding Planners.
| Interest | Composition | Index |
| Brides & Wedding Planners | 74.85% | 29.36x |
| Wedding Registrants | 38.58% | 23.20x |
| Womens Fashion Brands Shoppers | 55.17% | 21.13x |
| Jewelry & Watch Shoppers | 39.73% | 20.08x |
| Engagement Ring Shoppers | 42.69% | 18.22x |
| Photo Memory Makers | 41.86% | 17.66x |
| Patriotic Party Decoration Shoppers | 37.44% | 16.85x |
| Dance Clothing Shoppers | 41.70% | 16.06x |
| Sunglasses Shoppers | 35.86% | 15.08x |
| Candy Shoppers | 34.31% | 14.86x |
Composition Percentage:
The overlap percentage between the Bridal Fashion audience and the Interest attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
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APPAREL RETAILERS
The Bridal Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridal Fashion audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.11% | 1.99x |
| Zara | 0.04% | 1.85x |
| H&M | 0.06% | 1.79x |
| Urban Outfitters | 0.06% | 1.71x |
| Dressbarn | 0.06% | 1.58x |
| Victoria's Secret | 0.12% | 1.58x |
| American Apparel | 0.04% | 1.57x |
| Gap | 0.14% | 1.49x |
| Coach | 0.08% | 1.46x |
| The North Face | 0.03% | 1.44x |
Composition Percentage:
The overlap percentage between the Bridal Fashion audience and the Location attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
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WEBSITES
The Bridal Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bridal Fashion audience is madamebridal.com.
| Website | Composition | Index |
| madamebridal.com | 20.56% | 816.46x |
| weddingshoppeinc.com | 13.52% | 659.21x |
| peachesboutique.com | 13.55% | 653.23x |
| jovani.com | 15.38% | 633.26x |
| frenchnovelty.com | 15.57% | 603.59x |
| allurebridals.com | 25.58% | 573.63x |
| dessy.com | 18.66% | 488.55x |
| badgleymischka.com | 10.81% | 434.04x |
| tulleandchantilly.com | 8.67% | 256.28x |
| preownedweddingdresses.com | 6.89% | 251.88x |
Composition Percentage:
The overlap percentage between the Bridal Fashion audience and the Web attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridal Fashion audience is Wedding Planning.
| Content Affinity | Composition | Index |
| Wedding Planning | 49.56% | 48.38x |
| Higher-End Fashion Brands | 7.13% | 41.68x |
| Hipster Clothing | 2.21% | 35.47x |
| Beach & Intimate Wear | 3.66% | 30.03x |
| Party Suppliers | 22.20% | 26.67x |
| Diamonds & Precious Metals | 7.63% | 26.11x |
| Unique & Personalized Fashion | 7.19% | 26.03x |
| Cheerleading | 3.23% | 24.80x |
| Travel, Food, Fashion & Fitness | 3.75% | 19.59x |
| Costumes | 1.52% | 18.95x |
Composition Percentage:
The overlap percentage between the Bridal Fashion audience and the Content Affinity attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
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DEMOGRAPHICS
The Bridal Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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