Dstillery Audiences

BRIDAL FASHION

Audience Size: 18.1 Thousand Devices

Explore the Bridal Fashion Audience

Below you'll find more information about the Bridal Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 thousand unique devices whose actions qualify for the Bridal Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Bridal Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridal Fashion audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 61.44% 32.68x
Brides & Wedding Planners 84.97% 30.85x
Wedding Registrants 49.67% 26.29x
Trendy Shoe Shoppers 42.48% 24.71x
Mother's Day Celebrators 28.76% 19.17x
Apartment Furniture Shoppers 33.99% 18.82x
Luxury Retail Shoppers 57.52% 18.01x
Holiday Gift Shoppers 29.41% 17.70x
Shapewear & Leggings Shoppers 44.44% 17.45x
Womens Fashion Brands Shoppers 47.71% 17.13x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Interest attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridal Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridal Fashion audience is Madewell.

Location Composition Index
Madewell 0.02% 2.06x
Maurices 0.03% 1.65x
Old Navy 0.02% 1.24x
Carhartt 0.05% 0.96x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Location attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bridal Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bridal Fashion audience is theknot.com.

Website Composition Index
theknot.com 61.08% 56.10x
brides.com 65.24% 48.28x
6pm.com 11.08% 24.11x
shefinds.com 10.50% 23.94x
bellatory.com 6.03% 20.82x
holidappy.com 6.34% 20.31x
pinterest.com 17.47% 20.14x
partycity.com 26.43% 19.91x
therighthairstyles.com 10.77% 19.56x
punchbowl.com 7.04% 18.57x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Web attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridal Fashion audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 8.24% 114.91x
Handyman Tools 0.38% 110.01x
Wedding Planning 55.64% 97.23x
Women Shoppers 3.90% 41.98x
Teen Hair 3.90% 35.38x
DIY Decoration & Furniture 4.77% 25.66x
Furniture Shopping 6.29% 24.33x
Cakes & Sweets 1.52% 23.65x
Female Lifestyle Content Readers 4.45% 20.75x
Furniture & Home Improvement 2.39% 20.63x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Content Affinity attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridal Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female