Explore the Bridal Fashion Audience
Below you'll find more information about the Bridal Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Bridal Fashion audience.
INTERESTS
The Bridal Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridal Fashion audience is Wedding Content Readers.
| Interest | Composition | Index |
| Wedding Content Readers | 69.18% | 35.70x |
| Brides & Wedding Planners | 88.05% | 31.24x |
| Wedding Registrants | 50.94% | 27.53x |
| Trendy Shoe Shoppers | 42.14% | 24.21x |
| Holiday Gift Shoppers | 37.11% | 22.65x |
| Mother's Day Celebrators | 30.82% | 19.54x |
| Home Remodelers | 32.70% | 19.16x |
| Gift Givers | 42.77% | 17.82x |
| Grandparents | 33.96% | 17.76x |
| Apartment Furniture Shoppers | 32.08% | 17.66x |
Composition Percentage:
The overlap percentage between the Bridal Fashion audience and the Interest attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
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APPAREL RETAILERS
The Bridal Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridal Fashion audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 2.06x |
| Journeys | 0.06% | 1.94x |
| Victoria's Secret | 0.06% | 1.93x |
| Old Navy | 0.06% | 1.67x |
| Maurices | 0.03% | 1.65x |
| Carhartt | 0.24% | 1.08x |
Composition Percentage:
The overlap percentage between the Bridal Fashion audience and the Location attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
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WEBSITES
The Bridal Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bridal Fashion audience is weddingwire.com.
| Website | Composition | Index |
| weddingwire.com | 32.21% | 108.04x |
| theknot.com | 65.20% | 47.79x |
| brides.com | 72.36% | 42.06x |
| partycity.com | 16.39% | 29.54x |
| 6pm.com | 10.15% | 25.05x |
| shefinds.com | 12.49% | 24.13x |
| pinterest.com | 13.29% | 22.88x |
| therighthairstyles.com | 15.28% | 21.70x |
| greetingsisland.com | 5.50% | 18.43x |
| fashionista.com | 8.47% | 18.19x |
Composition Percentage:
The overlap percentage between the Bridal Fashion audience and the Web attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridal Fashion audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.38% | 110.01x |
| Wedding Planning | 59.86% | 78.73x |
| Teen Hair | 2.85% | 27.51x |
| Furniture Shopping | 1.94% | 22.23x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.25% | 20.49x |
| DIY Decoration & Furniture | 3.53% | 19.61x |
| Travel, Food, Fashion & Fitness | 2.85% | 18.27x |
| Minnesota Community Business Cluster | 1.14% | 18.02x |
| Female Lifestyle Content Readers | 3.19% | 17.37x |
| Party Planning & Invitations | 8.21% | 16.83x |
Composition Percentage:
The overlap percentage between the Bridal Fashion audience and the Content Affinity attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
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DEMOGRAPHICS
The Bridal Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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