Dstillery Audiences

BRIDAL FASHION

Audience Size: 287.5 Thousand Devices

Explore the Bridal Fashion Audience

Below you'll find more information about the Bridal Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 287.5 thousand unique devices whose actions qualify for the Bridal Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Bridal Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridal Fashion audience is Brides & Wedding Planners.

Interest Composition Index
Brides & Wedding Planners 74.85% 29.36x
Wedding Registrants 38.58% 23.20x
Womens Fashion Brands Shoppers 55.17% 21.13x
Jewelry & Watch Shoppers 39.73% 20.08x
Engagement Ring Shoppers 42.69% 18.22x
Photo Memory Makers 41.86% 17.66x
Patriotic Party Decoration Shoppers 37.44% 16.85x
Dance Clothing Shoppers 41.70% 16.06x
Sunglasses Shoppers 35.86% 15.08x
Candy Shoppers 34.31% 14.86x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Interest attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridal Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridal Fashion audience is Old Navy.

Location Composition Index
Old Navy 0.11% 1.99x
Zara 0.04% 1.85x
H&M 0.06% 1.79x
Urban Outfitters 0.06% 1.71x
Dressbarn 0.06% 1.58x
Victoria's Secret 0.12% 1.58x
American Apparel 0.04% 1.57x
Gap 0.14% 1.49x
Coach 0.08% 1.46x
The North Face 0.03% 1.44x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Location attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bridal Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bridal Fashion audience is madamebridal.com.

Website Composition Index
madamebridal.com 20.56% 816.46x
weddingshoppeinc.com 13.52% 659.21x
peachesboutique.com 13.55% 653.23x
jovani.com 15.38% 633.26x
frenchnovelty.com 15.57% 603.59x
allurebridals.com 25.58% 573.63x
dessy.com 18.66% 488.55x
badgleymischka.com 10.81% 434.04x
tulleandchantilly.com 8.67% 256.28x
preownedweddingdresses.com 6.89% 251.88x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Web attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridal Fashion audience is Wedding Planning.

Content Affinity Composition Index
Wedding Planning 49.56% 48.38x
Higher-End Fashion Brands 7.13% 41.68x
Hipster Clothing 2.21% 35.47x
Beach & Intimate Wear 3.66% 30.03x
Party Suppliers 22.20% 26.67x
Diamonds & Precious Metals 7.63% 26.11x
Unique & Personalized Fashion 7.19% 26.03x
Cheerleading 3.23% 24.80x
Travel, Food, Fashion & Fitness 3.75% 19.59x
Costumes 1.52% 18.95x
Composition Percentage: The overlap percentage between the Bridal Fashion audience and the Content Affinity attribute.
Index: A comparison of the Bridal Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridal Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female