Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 266.6 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 266.6 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 43.42% 19.30x
New York City Events Researchers 44.55% 19.15x
Dance Enthusiasts 44.39% 16.39x
Romance Movie and TV enthusiasts 40.82% 16.03x
Ballet Enthusiasts 46.92% 15.98x
Streaming British TV Users 29.38% 15.18x
Avid Readers 31.28% 15.14x
Online Grammar Tool Users 24.87% 14.08x
TV Advertising Professionals 21.50% 13.01x
New York Trip Planners 37.10% 12.90x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Free People.

Location Composition Index
Free People 0.02% 5.75x
American Apparel 0.02% 5.56x
Zara 0.01% 5.53x
Hugo Boss 0.02% 4.82x
Kate Spade 0.02% 3.47x
Brooks Brothers 0.02% 3.46x
Express 0.05% 3.16x
Madewell 0.01% 3.07x
J. Crew 0.03% 3.07x
LOFT 0.05% 2.88x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is mtishows.com.

Website Composition Index
mtishows.com 14.23% 332.43x
stageagent.com 18.86% 310.49x
playbill.com 81.14% 268.27x
theatrenerds.com 7.54% 232.84x
onstageblog.com 8.35% 198.80x
allmusicals.com 3.82% 149.02x
dailyactor.com 3.67% 116.92x
broadwayworld.com 91.51% 110.62x
metopera.org 1.44% 71.54x
ismercuryinretrograde.com 1.35% 67.26x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is Music Education.

Content Affinity Composition Index
Music Education 1.21% 58.81x
Film Production 0.68% 38.04x
Philanthropy - Nonprofits 0.27% 31.82x
University Press 0.24% 24.17x
NYC Tourist Attractions 5.48% 23.74x
LGBTQ Advocacy 9.29% 21.71x
Feminism 0.63% 21.12x
Writing & Publishing 0.31% 19.98x
Local & Travel England - East Midlands 0.14% 18.08x
Art News & Products 0.22% 17.45x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female