Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 667.6 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 667.6 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 43.76% 20.67x
New York City Events Researchers 44.62% 18.29x
Opera Enthusiasts 41.10% 18.15x
New York Trip Planners 44.19% 17.87x
Ballet Enthusiasts 43.73% 17.85x
Dance Enthusiasts 34.85% 15.57x
TV Advertising Professionals 25.04% 15.17x
LGBT Activists 31.54% 15.09x
Avid Readers 34.49% 14.96x
Entertainment Industry Decision Makers 23.48% 14.46x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Everlane.

Location Composition Index
Everlane 0.02% 6.95x
Supreme 0.04% 4.42x
Levi Strauss 0.05% 4.26x
Patagonia 0.07% 4.26x
Hugo Boss 0.08% 4.18x
Club Monaco 0.04% 3.86x
Zara 0.11% 3.79x
Uniqlo 0.05% 3.44x
American Apparel 0.12% 3.43x
Armani 0.08% 3.30x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is samuelfrench.com.

Website Composition Index
samuelfrench.com 3.37% 433.40x
tonyawards.com 5.51% 363.31x
rnh.com 5.21% 363.16x
playbillstore.com 5.42% 351.20x
dramaonlinelibrary.com 3.67% 343.33x
mtishows.com 15.95% 337.89x
shakespeare-monologues.org 3.59% 328.34x
broadwaymusicalhome.com 7.53% 315.83x
playscripts.com 10.88% 302.96x
playwrightshorizons.org 2.58% 302.25x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 1.65% 66.99x
Film Production 4.30% 27.90x
Music Education 11.28% 27.58x
NYC Tourist Attractions 23.12% 26.44x
Feminism 2.18% 25.66x
London Tourism 0.85% 25.09x
Philanthropy - Nonprofits 1.86% 22.23x
Art News & Products 3.21% 22.08x
Drawing & Animation 0.28% 20.61x
Liberal Views on LGBTQ Rights and Pro-Choice 0.96% 20.15x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male