Explore the Broadway Information Audience
Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 190 thousand unique devices whose actions qualify for the Broadway Information audience.
INTERESTS
The Broadway Information audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Broadway Information audience is Broadway Fans.
| Interest | Composition | Index |
| Broadway Fans | 80.87% | 58.79x |
| New York City Events Researchers | 37.65% | 21.80x |
| Dance Enthusiasts | 43.44% | 17.92x |
| Ballet Enthusiasts | 44.48% | 17.28x |
| eBook Readers | 23.77% | 16.88x |
| Modern Art Museum Researchers | 36.67% | 15.92x |
| New York Trip Planners | 27.27% | 15.29x |
| Online Grammar Tool Users | 12.02% | 14.28x |
| Ivy League College Researchers | 9.29% | 13.01x |
| Streaming British TV Users | 16.07% | 12.93x |
Composition Percentage:
The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
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APPAREL RETAILERS
The Broadway Information audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Broadway Information audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 6.42x |
| Patagonia | 0.03% | 5.66x |
| Armani | 0.01% | 3.81x |
| Brooks Brothers | 0.01% | 3.01x |
| Forever 21 | 0.02% | 2.89x |
| Charlotte Russe | 0.01% | 2.78x |
| Tommy Bahama | 0.01% | 2.43x |
| The Childrens Place | 0.02% | 2.33x |
| Lane Bryant | 0.02% | 2.28x |
| Coach | 0.01% | 1.97x |
Composition Percentage:
The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
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WEBSITES
The Broadway Information audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Broadway Information audience is mtishows.com.
| Website | Composition | Index |
| mtishows.com | 16.38% | 374.43x |
| stageagent.com | 19.93% | 361.50x |
| abouttheartists.com | 11.51% | 359.75x |
| playbill.com | 68.65% | 347.39x |
| broadwaymusicalhome.com | 8.38% | 277.30x |
| onstageblog.com | 6.96% | 225.74x |
| dailyactor.com | 4.09% | 90.08x |
| broadwayworld.com | 92.86% | 83.90x |
| sxsw.com | 1.50% | 56.64x |
| broadwayinchicago.com | 3.97% | 51.05x |
Composition Percentage:
The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Broadway Information audience is Music Education.
| Content Affinity | Composition | Index |
| Music Education | 0.54% | 34.59x |
| Film Production | 0.39% | 25.55x |
| NYC Tourist Attractions | 4.80% | 22.38x |
| Feminism | 0.18% | 17.16x |
| LGBTQ Advocacy | 5.97% | 14.56x |
| Writing & Publishing | 0.16% | 12.84x |
| Book Publishers | 0.38% | 11.77x |
| College Greek Life | 0.09% | 11.74x |
| New York City Education & News Cluster | 1.56% | 10.91x |
| Historical Information - Museums & Libraries | 0.43% | 10.67x |
Composition Percentage:
The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
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DEMOGRAPHICS
The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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