Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 603.3 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 603.3 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 53.14% 18.60x
New York City Events Researchers 52.28% 18.48x
Ballet Enthusiasts 51.12% 17.34x
New York Trip Planners 49.67% 15.60x
Opera Enthusiasts 47.09% 15.45x
Dance Enthusiasts 42.17% 14.96x
LGBT Activists 38.54% 14.72x
Avid Readers 40.54% 14.49x
Romance Movie and TV enthusiasts 40.28% 13.99x
TV Advertising Professionals 32.08% 13.65x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Everlane.

Location Composition Index
Everlane 0.04% 6.28x
Supreme 0.04% 4.62x
Calvin Klein 0.02% 4.35x
American Apparel 0.11% 3.30x
Intermix 0.03% 3.14x
Topshop 0.06% 2.98x
Zara 0.07% 2.80x
Club Monaco 0.04% 2.73x
Armani 0.07% 2.71x
Bonobos 0.23% 2.60x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is tonyawards.com.

Website Composition Index
tonyawards.com 2.62% 292.31x
mtishows.com 6.83% 282.00x
playbillstore.com 4.46% 277.60x
dramaonlinelibrary.com 2.86% 271.55x
shakespeare-monologues.org 2.37% 259.23x
playwrightshorizons.org 2.73% 248.32x
broadwaymusicalhome.com 6.16% 242.05x
backstage.com 4.54% 230.72x
playscripts.com 8.42% 225.56x
stageagent.com 29.69% 200.35x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 1.40% 62.60x
NYC Tourist Attractions 22.08% 28.59x
London Tourism 0.53% 28.36x
Film Production 4.11% 25.51x
Music Education 8.30% 25.34x
Feminism 2.09% 24.12x
Art News & Products 2.71% 22.00x
Philanthropy - Nonprofits 1.51% 20.96x
Writing & Publishing 5.28% 19.73x
England Tourism 0.09% 18.93x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female