Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 272.4 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 272.4 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 36.16% 20.44x
New York City Events Researchers 39.55% 20.31x
Dance Enthusiasts 44.28% 17.76x
Ballet Enthusiasts 45.11% 17.07x
Modern Art Museum Researchers 33.24% 16.20x
eBook Readers 22.92% 15.27x
Avid Readers 23.17% 14.58x
Streaming British TV Users 18.95% 13.83x
New York Trip Planners 39.08% 13.53x
Opera Enthusiasts 46.77% 13.03x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Free People.

Location Composition Index
Free People 0.01% 6.44x
Hugo Boss 0.01% 5.90x
Ann Taylor 0.01% 5.25x
Old Navy 0.05% 2.76x
Coach 0.01% 2.29x
Jos A. Bank Clothiers 0.02% 1.88x
Banana Republic 0.02% 1.78x
LOFT 0.02% 1.76x
Hollister 0.01% 1.72x
J. Crew 0.01% 1.65x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is mtishows.com.

Website Composition Index
mtishows.com 15.79% 280.60x
abouttheartists.com 9.19% 273.06x
stageagent.com 20.10% 264.72x
playbill.com 75.84% 244.64x
broadwaymusicalhome.com 7.45% 209.88x
theatrenerds.com 6.01% 200.05x
onstageblog.com 6.86% 179.96x
t2conline.com 2.51% 102.83x
allmusicals.com 4.64% 102.74x
dailyactor.com 4.29% 86.38x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is Music Education.

Content Affinity Composition Index
Music Education 0.80% 39.79x
University Press 0.15% 30.32x
Film Production 0.44% 24.19x
NYC Tourist Attractions 4.96% 22.91x
Feminism 0.28% 17.93x
Philanthropy - Nonprofits 0.11% 17.21x
Scotland Travel 0.06% 15.07x
LGBTQ Advocacy 6.29% 14.51x
Book Publishers 0.36% 11.75x
New York City Education & News Cluster 1.87% 11.70x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female