Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 631.4 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 631.4 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 50.63% 19.68x
New York City Events Researchers 48.41% 19.41x
Ballet Enthusiasts 49.09% 18.10x
New York Trip Planners 46.94% 16.37x
Opera Enthusiasts 46.42% 15.82x
Dance Enthusiasts 42.24% 15.45x
Avid Readers 38.89% 14.83x
LGBT Activists 37.18% 14.25x
Romance Movie and TV enthusiasts 41.44% 13.91x
Classical Music Enthusiasts 35.25% 13.17x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 5.74x
Intermix 0.02% 5.02x
American Apparel 0.09% 4.19x
Patagonia 0.03% 4.07x
Club Monaco 0.03% 3.62x
Hugo Boss 0.09% 3.38x
Armani 0.06% 3.28x
Topshop 0.01% 3.21x
Zara 0.06% 3.10x
Uniqlo 0.04% 2.91x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is rnh.com.

Website Composition Index
rnh.com 2.58% 292.50x
playbillstore.com 4.13% 287.18x
dramaonlinelibrary.com 3.35% 274.23x
mtishows.com 8.78% 263.95x
shakespeare-monologues.org 2.79% 260.59x
broadwaymusicalhome.com 6.42% 255.96x
backstage.com 3.65% 243.10x
playwrightshorizons.org 2.69% 237.90x
playscripts.com 9.85% 230.94x
playbillder.com 1.89% 224.47x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 1.17% 65.51x
NYC Tourist Attractions 19.64% 29.76x
London Tourism 0.36% 29.73x
Film Production 3.67% 26.22x
Music Education 7.72% 25.71x
Feminism 1.70% 25.00x
Philanthropy - Nonprofits 1.23% 20.96x
Writing & Publishing 4.40% 19.78x
Art News & Products 2.32% 19.57x
Book Publishers 4.10% 18.46x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female