Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 342.6 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 342.6 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 46.36% 18.78x
New York City Events Researchers 45.32% 18.61x
Dance Enthusiasts 46.80% 17.06x
Romance Movie and TV enthusiasts 42.09% 16.08x
Streaming British TV Users 32.07% 15.81x
Avid Readers 34.25% 15.53x
Ballet Enthusiasts 46.67% 14.64x
Online Grammar Tool Users 29.15% 14.48x
TV Advertising Professionals 25.75% 13.95x
Menopause Researchers 28.24% 13.74x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 4.93x
Dressbarn 0.02% 3.21x
Mens Wearhouse 0.03% 2.23x
Lane Bryant 0.02% 2.13x
LOFT 0.02% 2.08x
Hollister 0.01% 1.96x
Victoria's Secret 0.03% 1.78x
Gap 0.01% 1.75x
Buckle 0.02% 1.69x
Banana Republic 0.01% 1.62x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is mtishows.com.

Website Composition Index
mtishows.com 13.82% 340.67x
stageagent.com 17.51% 317.16x
playbill.com 82.52% 251.18x
theatrenerds.com 8.02% 225.58x
onstageblog.com 7.91% 172.30x
allmusicals.com 3.91% 160.30x
dailyactor.com 3.50% 133.93x
dancemagazine.com 1.76% 93.57x
broadwayworld.com 91.92% 92.02x
metopera.org 1.39% 76.17x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is Music Education.

Content Affinity Composition Index
Music Education 1.88% 60.56x
Film Production 0.96% 41.06x
NYC Tourist Attractions 5.99% 26.10x
Philanthropy - Nonprofits 0.27% 24.53x
University Press 0.47% 23.15x
Feminism 0.85% 22.95x
LGBTQ Advocacy 10.20% 21.41x
Book Publishers 0.78% 21.26x
Writing & Publishing 0.52% 21.19x
Education Cluster 0.87% 17.98x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female