Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 659.6 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 659.6 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 42.10% 20.57x
New York Trip Planners 43.46% 16.72x
Dance Enthusiasts 33.82% 14.85x
TV Advertising Professionals 24.12% 14.62x
LGBT Activists 30.74% 14.50x
Avid Readers 33.12% 14.20x
Entertainment Industry Decision Makers 22.79% 13.73x
Romance Movie and TV enthusiasts 39.28% 13.46x
Classical Music Enthusiasts 29.63% 13.27x
Advertising Professionals 24.06% 13.21x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Zara.

Location Composition Index
Zara 0.07% 3.06x
American Apparel 0.07% 2.90x
Levi Strauss 0.03% 2.89x
Urban Outfitters 0.11% 2.87x
Uniqlo 0.03% 2.86x
Armani 0.05% 2.53x
Hugo Boss 0.04% 2.51x
Club Monaco 0.02% 2.50x
Intermix 0.02% 2.49x
Lululemon 0.12% 2.46x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is samuelfrench.com.

Website Composition Index
samuelfrench.com 4.40% 391.75x
dramaonlinelibrary.com 3.19% 328.49x
tonyawards.com 6.53% 319.03x
rnh.com 5.73% 319.01x
shakespeare-monologues.org 3.36% 315.24x
playbillstore.com 6.09% 315.09x
actorsequity.org 2.47% 309.98x
mtishows.com 17.10% 296.29x
broadwaymusicalhome.com 7.25% 290.14x
playscripts.com 10.21% 284.34x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 1.74% 63.31x
Film Production 4.37% 27.06x
Music Education 11.27% 25.64x
Feminism 2.20% 25.31x
NYC Tourist Attractions 23.76% 25.13x
London Tourism 0.87% 22.62x
Philanthropy - Nonprofits 1.88% 21.63x
Art News & Products 3.28% 19.99x
Writing & Publishing 5.61% 19.26x
Drawing & Animation 0.29% 19.06x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male