Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 696.6 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 696.6 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 39.89% 19.38x
New York Trip Planners 42.90% 15.90x
Romance Movie and TV enthusiasts 36.84% 13.95x
TV Advertising Professionals 22.99% 13.88x
Dance Enthusiasts 31.69% 13.87x
LGBT Activists 29.24% 13.72x
Entertainment Industry Decision Makers 21.80% 12.97x
Avid Readers 31.11% 12.91x
TV Junkies 17.51% 12.64x
Liberal News Readers 17.25% 12.31x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 4.43x
American Apparel 0.09% 3.82x
Zara 0.06% 3.23x
Urban Outfitters 0.11% 3.19x
Ann Taylor 0.05% 3.07x
Lululemon 0.10% 3.03x
Hugo Boss 0.03% 2.96x
H&M 0.08% 2.73x
Armani 0.04% 2.72x
Michael Kors 0.04% 2.63x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is samuelfrench.com.

Website Composition Index
samuelfrench.com 5.13% 392.26x
howlround.com 2.96% 341.60x
playbillstore.com 5.32% 336.24x
rnh.com 5.73% 322.70x
dramaonlinelibrary.com 3.08% 320.68x
shakespeare-monologues.org 3.32% 319.20x
tonyawards.com 7.02% 317.25x
broadwaymusicalhome.com 6.92% 298.52x
mtishows.com 16.86% 295.39x
playscripts.com 10.13% 285.02x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 1.76% 59.65x
Film Production 4.29% 27.18x
Music Education 10.75% 25.43x
NYC Tourist Attractions 22.85% 24.83x
Feminism 2.16% 24.36x
Philanthropy - Nonprofits 1.90% 20.11x
London Tourism 0.89% 19.73x
Writing & Publishing 5.21% 19.12x
Art News & Products 3.13% 18.31x
LGBTQ Advocacy 9.94% 18.24x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999