Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 619.8 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 619.8 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 48.00% 20.42x
New York City Events Researchers 46.17% 19.28x
Ballet Enthusiasts 47.74% 17.62x
New York Trip Planners 42.81% 16.44x
Dance Enthusiasts 41.68% 16.37x
Avid Readers 35.84% 15.46x
Romance Movie and TV enthusiasts 41.72% 15.06x
LGBT Activists 33.44% 14.62x
Streaming British TV Users 26.62% 14.03x
Online Grammar Tool Users 30.47% 13.61x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is Zara.

Location Composition Index
Zara 0.01% 4.56x
Coach 0.02% 3.09x
Hugo Boss 0.01% 3.08x
American Apparel 0.02% 3.05x
Urban Outfitters 0.02% 2.86x
Lululemon 0.02% 2.73x
H&M 0.02% 1.95x
J. Crew 0.01% 1.91x
Michael Kors 0.01% 1.70x
Jos A. Bank Clothiers 0.02% 1.60x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is playbillstore.com.

Website Composition Index
playbillstore.com 3.09% 242.67x
playscripts.com 5.77% 222.75x
broadwaymusicalhome.com 4.06% 217.62x
actorsequity.org 2.32% 211.60x
backstage.com 2.25% 198.87x
mtishows.com 12.75% 198.51x
dramanotebook.com 2.58% 191.60x
stageagent.com 29.08% 164.36x
monologuedb.com 2.41% 150.90x
lct.org 2.96% 143.62x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.73% 57.34x
Music Education 6.26% 32.54x
NYC Tourist Attractions 16.11% 31.55x
Film Production 2.38% 28.17x
London Tourism 0.15% 25.84x
Feminism 1.36% 24.41x
Philanthropy - Nonprofits 0.89% 23.98x
Art News & Products 1.61% 22.77x
England Tourism 0.04% 22.74x
Writing & Publishing 3.21% 22.69x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female