Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 190 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 190 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 80.87% 58.79x
New York City Events Researchers 37.65% 21.80x
Dance Enthusiasts 43.44% 17.92x
Ballet Enthusiasts 44.48% 17.28x
eBook Readers 23.77% 16.88x
Modern Art Museum Researchers 36.67% 15.92x
New York Trip Planners 27.27% 15.29x
Online Grammar Tool Users 12.02% 14.28x
Ivy League College Researchers 9.29% 13.01x
Streaming British TV Users 16.07% 12.93x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is American Apparel.

Location Composition Index
American Apparel 0.04% 6.42x
Patagonia 0.03% 5.66x
Armani 0.01% 3.81x
Brooks Brothers 0.01% 3.01x
Forever 21 0.02% 2.89x
Charlotte Russe 0.01% 2.78x
Tommy Bahama 0.01% 2.43x
The Childrens Place 0.02% 2.33x
Lane Bryant 0.02% 2.28x
Coach 0.01% 1.97x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is mtishows.com.

Website Composition Index
mtishows.com 16.38% 374.43x
stageagent.com 19.93% 361.50x
abouttheartists.com 11.51% 359.75x
playbill.com 68.65% 347.39x
broadwaymusicalhome.com 8.38% 277.30x
onstageblog.com 6.96% 225.74x
dailyactor.com 4.09% 90.08x
broadwayworld.com 92.86% 83.90x
sxsw.com 1.50% 56.64x
broadwayinchicago.com 3.97% 51.05x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is Music Education.

Content Affinity Composition Index
Music Education 0.54% 34.59x
Film Production 0.39% 25.55x
NYC Tourist Attractions 4.80% 22.38x
Feminism 0.18% 17.16x
LGBTQ Advocacy 5.97% 14.56x
Writing & Publishing 0.16% 12.84x
Book Publishers 0.38% 11.77x
College Greek Life 0.09% 11.74x
New York City Education & News Cluster 1.56% 10.91x
Historical Information - Museums & Libraries 0.43% 10.67x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female