Dstillery Audiences

BROADWAY INFORMATION

Audience Size: 727.3 Thousand Devices

Explore the Broadway Information Audience

Below you'll find more information about the Broadway Information audience, broken down in different categories based on their digital and physical behaviors. These are 727.3 thousand unique devices whose actions qualify for the Broadway Information audience.

Dstillery Crafted Audiences

INTERESTS

The Broadway Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Broadway Information audience is Broadway Fans.

Interest Composition Index
Broadway Fans 40.93% 22.72x
New York City Events Researchers 40.74% 22.06x
Ballet Enthusiasts 39.48% 21.26x
New York Trip Planners 41.67% 19.39x
Opera Enthusiasts 36.51% 19.11x
Dance Enthusiasts 30.81% 17.77x
LGBT Activists 27.92% 16.92x
Romance Movie and TV enthusiasts 36.96% 16.34x
Avid Readers 31.25% 16.00x
Classical Music Enthusiasts 28.22% 15.98x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Interest attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Broadway Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Broadway Information audience is American Apparel.

Location Composition Index
American Apparel 0.12% 3.68x
Gap 0.14% 3.03x
Lululemon 0.12% 2.12x
LOFT 0.11% 1.96x
Victoria's Secret 0.11% 1.90x
Johnston and Murphy 0.11% 1.81x
Jos A. Bank Clothiers 0.33% 1.29x
Mens Wearhouse 0.52% 1.28x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Location attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Broadway Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Broadway Information audience is samuelfrench.com.

Website Composition Index
samuelfrench.com 2.45% 330.06x
rnh.com 3.83% 290.87x
tonyawards.com 4.17% 289.98x
mtishows.com 11.79% 280.55x
playbillstore.com 4.82% 279.01x
dramaonlinelibrary.com 3.72% 272.88x
broadwaymusicalhome.com 7.08% 252.87x
shakespeare-monologues.org 3.31% 249.35x
playwrightshorizons.org 2.61% 245.25x
playscripts.com 10.32% 239.46x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Web attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Broadway Information audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 22.11% 25.33x
Film Production 4.12% 24.97x
Music Education 9.94% 24.57x
Feminism 2.02% 23.45x
Philanthropy - Nonprofits 1.67% 20.09x
Art News & Products 3.06% 19.37x
Writing & Publishing 5.24% 17.80x
Book Publishers 5.45% 16.36x
LGBTQ Advocacy 10.60% 16.19x
Movie Reviews 12.26% 14.63x
Composition Percentage: The overlap percentage between the Broadway Information audience and the Content Affinity attribute.
Index: A comparison of the Broadway Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Broadway Information audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female