Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 60.02% 26.44x
IT Decision Makers 48.16% 23.21x
High End TV Shoppers 50.42% 23.01x
Mobile Phone Comparison Shoppers 45.34% 21.19x
Camera Review Readers 39.35% 21.02x
Android Fans 39.84% 20.19x
Tablet Researchers 43.67% 19.00x
Apple Fans 41.39% 18.77x
HDTV Researchers 48.03% 18.47x
Tech News Enthusiasts 32.54% 18.35x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 2.30x
Maurices 0.02% 1.38x
Zumiez 0.01% 1.28x
Mens Wearhouse 0.01% 1.23x
Journeys 0.02% 1.22x
American Eagle Outfitters 0.01% 1.19x
Aeropostale 0.01% 1.13x
Victoria's Secret 0.02% 1.09x
The Childrens Place 0.01% 1.03x
Express 0.01% 0.99x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is netgear.com.

Website Composition Index
netgear.com 10.40% 85.11x
laptoping.com 2.96% 82.86x
laptopmag.com 85.88% 76.13x
ultrabookreview.com 2.43% 70.82x
techguylabs.com 1.57% 69.20x
battdepot.com 1.17% 67.64x
dlink.com 2.29% 63.12x
amd.com 1.76% 52.58x
cpu-monkey.com 1.98% 44.96x
mobilesyrup.com 1.40% 44.46x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Robotics.

Content Affinity Composition Index
Robotics 0.34% 28.29x
Professional Audio Visual 0.09% 24.39x
Electronic Cabling 0.19% 24.26x
Gadgets 0.06% 23.89x
Online Media Converters 0.46% 22.99x
Phone & Computer Game Downloaders 0.34% 22.46x
Data Centers 1.10% 21.00x
Studio & Franchise Video Game Players 3.93% 20.39x
Mobile Phone Networks 0.50% 20.24x
Technology News 31.70% 18.69x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male