Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 1.2 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 40.86% 24.16x
IT Decision Makers 27.29% 19.24x
High End TV Shoppers 29.17% 18.60x
Camera Review Readers 26.48% 17.31x
Mobile Phone Comparison Shoppers 26.93% 16.45x
Tablet Researchers 31.68% 16.30x
Mac Users 18.18% 15.93x
HDTV Researchers 26.39% 15.68x
Tech News Enthusiasts 18.91% 15.54x
Android Fans 27.91% 14.87x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.58x
Lululemon 0.01% 1.54x
Michael Kors 0.01% 1.52x
Talbots 0.02% 1.43x
Gymboree 0.02% 1.34x
White House Black Market 0.02% 1.31x
American Eagle Outfitters 0.02% 1.22x
H&M 0.01% 1.09x
Buckle 0.02% 1.06x
Old Navy 0.02% 0.96x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is laptoping.com.

Website Composition Index
laptoping.com 1.21% 80.96x
laptopmag.com 88.30% 76.93x
nerdtechy.com 11.03% 72.38x
dlink.com 1.60% 66.38x
fitwirr.com 3.08% 45.66x
ultrabookreview.com 2.00% 39.16x
luxurycolumnist.com 1.91% 38.44x
cityam.com 2.93% 38.29x
3quarksdaily.com 1.16% 38.25x
theboutiqueadventurer.com 1.67% 32.52x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.55% 16.70x
Apple Blogs & Hacks 6.88% 12.92x
Technology News 17.28% 12.70x
Data Centers 0.35% 12.57x
Photography 5.36% 12.07x
Quebec Vacations 0.79% 11.28x
Australia & New Zealand Media 1.04% 11.23x
Studio & Franchise Video Game Players 2.61% 11.18x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 11.07x
Canada Tax and Finance Research Cluster 0.34% 10.95x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male