Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 59.30% 24.84x
IT Decision Makers 46.13% 21.90x
High End TV Shoppers 48.97% 21.64x
Mobile Phone Comparison Shoppers 46.23% 20.86x
Camera Review Readers 39.87% 19.42x
Android Fans 41.54% 19.41x
Tablet Researchers 43.47% 17.75x
Tech News Enthusiasts 33.97% 17.69x
HDTV Researchers 46.67% 17.25x
PC Users 55.81% 17.11x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.20x
Lululemon 0.01% 1.88x
Michael Kors 0.02% 1.75x
J. Crew 0.02% 1.66x
LOFT 0.03% 1.62x
Old Navy 0.05% 1.48x
Express 0.03% 1.46x
Banana Republic 0.02% 1.46x
Eddie Bauer 0.01% 1.42x
White House Black Market 0.02% 1.37x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is netgear.com.

Website Composition Index
netgear.com 3.53% 94.71x
laptoping.com 2.58% 92.98x
laptopmag.com 92.17% 76.39x
techguylabs.com 2.17% 74.00x
dlink.com 2.30% 72.48x
ultrabookreview.com 2.26% 63.57x
geeky-gadgets.com 1.68% 51.60x
thefpsreview.com 1.99% 49.10x
cpu-monkey.com 1.67% 48.71x
androidpolice.com 1.87% 46.39x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Robotics.

Content Affinity Composition Index
Robotics 0.06% 27.01x
Online Media Converters 0.05% 26.70x
Professional Audio Visual 0.04% 24.25x
Mobile Phone Networks 0.13% 19.51x
Electronic Cabling 0.02% 18.06x
Data Centers 1.04% 17.34x
Phone & Computer Game Downloaders 0.04% 17.02x
Technology News 30.88% 16.57x
Studio & Franchise Video Game Players 2.97% 16.30x
London Tourism & Events 0.02% 14.66x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male