Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 1.1 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 48.14% 26.33x
IT Decision Makers 35.17% 22.70x
High End TV Shoppers 38.36% 21.35x
Camera Review Readers 27.38% 20.38x
Mobile Phone Comparison Shoppers 34.33% 19.94x
Android Fans 29.94% 19.23x
HDTV Researchers 33.76% 18.83x
Tech News Enthusiasts 24.55% 17.85x
Apple Fans 31.57% 17.30x
Mac Users 23.72% 17.24x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.61x
Maurices 0.04% 1.57x
Chicos 0.02% 1.53x
American Eagle Outfitters 0.02% 1.47x
White House Black Market 0.02% 1.46x
Banana Republic 0.01% 1.29x
LOFT 0.01% 1.25x
Express 0.02% 1.23x
Gap 0.01% 1.17x
Zumiez 0.01% 1.16x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is netgear.com.

Website Composition Index
netgear.com 1.22% 93.26x
laptoping.com 1.97% 87.99x
laptopmag.com 91.26% 74.47x
dlink.com 2.01% 72.04x
nerdtechy.com 5.13% 71.26x
ultrabookreview.com 2.50% 43.76x
cpu-monkey.com 1.05% 41.46x
fitwirr.com 3.20% 40.72x
luxurycolumnist.com 2.14% 38.41x
thefpsreview.com 1.27% 37.25x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.03% 28.31x
Assorted Topics (Television, Origami, Men's Health) 0.79% 17.86x
Data Centers 0.67% 16.91x
Technology News 23.48% 15.75x
Mining & Natural Resources 0.10% 14.34x
Auto Tires & Parts Repair Researchers 0.04% 14.07x
Mobile Phone Networks 0.03% 14.00x
Apple Blogs & Hacks 8.88% 13.77x
Studio & Franchise Video Game Players 3.19% 13.69x
Local & Travel England - Northern England 0.17% 13.07x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male