Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 48.48% 21.57x
High End TV Shoppers 41.51% 18.87x
IT Decision Makers 40.97% 18.71x
Mobile Phone Comparison Shoppers 38.92% 17.51x
Camera Review Readers 34.91% 16.94x
Android Fans 34.03% 16.18x
Tablet Researchers 36.78% 16.07x
Apple Fans 36.37% 15.26x
HDTV Researchers 40.05% 14.91x
Tech News Enthusiasts 28.60% 14.40x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.22x
Victoria's Secret 0.01% 1.15x
Old Navy 0.02% 1.11x
Carhartt 0.15% 0.97x
Maurices 0.01% 0.97x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is seagate.com.

Website Composition Index
seagate.com 1.77% 57.54x
cad-comic.com 5.35% 54.57x
laptoping.com 1.79% 53.46x
netgear.com 12.47% 50.41x
laptopmag.com 83.74% 47.74x
hothardware.com 3.89% 45.36x
ultrabookreview.com 2.19% 45.06x
battdepot.com 1.29% 43.52x
dlink.com 1.63% 42.53x
brewersfriend.com 2.88% 39.39x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Robotics.

Content Affinity Composition Index
Robotics 0.67% 18.80x
Local & Travel England - East Midlands 0.41% 18.63x
Electronic Cabling 0.46% 17.86x
Gadgets 0.16% 17.55x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 17.41x
Data Centers 1.67% 16.28x
Technology News 33.82% 15.85x
Computer Printers 0.17% 14.93x
Computers & Accessories 27.36% 14.89x
Online Media Converters 1.17% 14.88x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male