Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 46.01% 26.46x
High End TV Shoppers 39.75% 24.00x
IT Decision Makers 38.62% 23.14x
Mobile Phone Comparison Shoppers 32.52% 21.43x
Home Networking Researchers 38.32% 20.63x
Android Fans 30.82% 20.61x
Camera Review Readers 31.74% 19.99x
Tablet Researchers 29.69% 19.20x
iPhone Users 31.11% 18.19x
Apple Fans 32.68% 18.03x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.28x
Patagonia 0.02% 1.28x
REI 0.02% 1.25x
Uniqlo 0.02% 1.23x
Johnston and Murphy 0.18% 1.20x
Club Monaco 0.02% 1.20x
Mens Wearhouse 0.63% 1.19x
White House Black Market 0.28% 1.18x
Buckle 0.22% 1.17x
Abercrombie & Fitch 0.05% 1.13x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is bonanza.com.

Website Composition Index
bonanza.com 1.42% 83.31x
laptoping.com 1.16% 81.79x
nerdtechy.com 1.65% 80.42x
dlink.com 1.64% 70.76x
netgear.com 19.81% 63.56x
ultrabookreview.com 1.27% 62.79x
discountelectronics.com 1.09% 60.40x
laptopbatteryexpress.com 1.11% 59.29x
seagate.com 6.97% 57.92x
targus.com 1.44% 49.92x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.12% 17.44x
Electronic Cabling 1.79% 17.32x
Robotics 1.90% 16.40x
Technology News 18.73% 16.18x
Telescopes 1.34% 15.86x
Computer Printers 0.83% 15.50x
Gadgets 0.65% 15.39x
Home Décor, Furniture, & Decorating 0.03% 15.08x
Handyman Tools 0.03% 14.83x
High-End Audio 6.88% 14.78x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male