Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 45.30% 26.87x
IT Decision Makers 38.03% 23.43x
High End TV Shoppers 42.34% 22.81x
Mobile Phone Comparison Shoppers 33.35% 21.25x
Home Networking Researchers 39.02% 20.36x
Android Fans 31.89% 20.24x
Tablet Researchers 30.54% 19.01x
iPhone Users 31.04% 18.20x
Apple Fans 31.69% 17.98x
Sony Fans 31.44% 17.21x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Free People.

Location Composition Index
Free People 0.02% 1.40x
Tommy Bahama 0.02% 1.38x
Eddie Bauer 0.02% 1.37x
LOFT 0.07% 1.26x
Ann Taylor 0.02% 1.24x
Kate Spade 0.01% 1.23x
Banana Republic 0.04% 1.20x
J. Crew 0.03% 1.19x
Jos A. Bank Clothiers 0.31% 1.18x
Abercrombie & Fitch 0.02% 1.15x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is boatloadpuzzles.com.

Website Composition Index
boatloadpuzzles.com 1.33% 89.51x
bonanza.com 2.41% 82.83x
laptoping.com 1.45% 79.06x
nerdtechy.com 1.97% 78.96x
dlink.com 1.83% 68.73x
netgear.com 19.70% 63.04x
laptopbatteryexpress.com 1.12% 59.97x
discountelectronics.com 1.32% 58.65x
seagate.com 7.89% 55.44x
ultrabookreview.com 1.29% 54.46x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 1.87% 18.33x
Content Streamers & Downloaders 0.12% 17.03x
Technology News 16.21% 17.02x
Robotics 1.88% 16.75x
Telescopes 1.38% 16.57x
Computer Printers 0.89% 16.00x
Home Décor, Furniture, & Decorating 0.04% 15.98x
Gadgets 0.67% 15.96x
Handyman Tools 0.03% 15.91x
High-End Audio 6.80% 15.49x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male