Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 54.58% 19.29x
IT Decision Makers 47.82% 16.68x
High End TV Shoppers 48.34% 16.56x
Camera Review Readers 40.39% 15.27x
Mobile Phone Comparison Shoppers 44.52% 15.06x
Apple Fans 40.89% 14.07x
Android Fans 40.27% 13.87x
Tablet Researchers 42.03% 13.49x
Tech News Enthusiasts 34.15% 13.02x
HDTV Researchers 48.03% 12.97x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.54x
Mens Wearhouse 0.02% 1.35x
Journeys 0.02% 1.24x
Chicos 0.01% 1.20x
White House Black Market 0.01% 1.16x
Victoria's Secret 0.02% 1.16x
Maurices 0.02% 1.15x
The Childrens Place 0.01% 1.14x
Dressbarn 0.01% 1.13x
Lane Bryant 0.01% 1.11x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is seagate.com.

Website Composition Index
seagate.com 1.36% 63.22x
laptoping.com 2.14% 57.01x
netgear.com 13.02% 53.47x
laptopmag.com 83.79% 50.19x
ultrabookreview.com 2.50% 49.56x
battdepot.com 1.27% 48.52x
techguylabs.com 1.05% 47.68x
dlink.com 1.85% 47.38x
gigabyte.com 1.17% 40.53x
msi.com 1.51% 37.74x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Robotics.

Content Affinity Composition Index
Robotics 0.56% 18.05x
Electronic Cabling 0.37% 17.05x
Gadgets 0.12% 16.46x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 15.62x
Data Centers 1.67% 15.37x
Professional Audio Visual 0.16% 14.58x
Online Media Converters 0.88% 14.33x
Phone & Computer Game Downloaders 0.61% 14.02x
Computer Printers 0.13% 13.57x
Technology News 33.44% 13.26x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male