Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 45.38% 22.30x
High End TV Shoppers 42.78% 20.81x
IT Decision Makers 36.05% 20.27x
Mobile Phone Comparison Shoppers 34.09% 17.73x
Home Networking Researchers 41.46% 17.55x
Android Fans 31.39% 16.87x
Tablet Researchers 29.25% 15.77x
Sony Fans 33.76% 14.79x
Apple Fans 29.29% 14.66x
Telecom Industry 26.34% 14.60x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.39x
Gymboree 0.03% 1.28x
REI 0.02% 1.25x
Brooks Brothers 0.03% 1.22x
Tommy Bahama 0.02% 1.16x
Zara 0.02% 1.15x
Abercrombie & Fitch 0.02% 1.14x
Free People 0.02% 1.14x
Patagonia 0.01% 1.09x
American Apparel 0.03% 1.09x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is flashrouters.com.

Website Composition Index
flashrouters.com 0.35% 115.79x
shopblt.com 0.30% 104.24x
nerdtechy.com 4.03% 100.12x
laptoping.com 2.01% 95.54x
notebookparts.com 0.40% 89.97x
tweaking4all.com 0.87% 89.49x
dlink.com 2.57% 87.38x
cyberpowersystems.com 0.96% 86.16x
cablematters.com 0.48% 84.04x
techguylabs.com 0.29% 81.19x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.10% 20.26x
Electronic Cabling 2.45% 18.88x
Technology News 11.36% 18.87x
Local & Travel England - East Midlands 0.22% 18.36x
Gadgets 0.90% 17.45x
Robotics 2.12% 16.74x
Telescopes 1.69% 15.97x
High-End Audio 7.83% 15.93x
Computer Printers 1.15% 15.79x
Data Centers 4.94% 14.53x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000