Explore the Build Your Own Computer Enthusiasts Audience
Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.
INTERESTS
The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 45.38% | 22.30x |
| High End TV Shoppers | 42.78% | 20.81x |
| IT Decision Makers | 36.05% | 20.27x |
| Mobile Phone Comparison Shoppers | 34.09% | 17.73x |
| Home Networking Researchers | 41.46% | 17.55x |
| Android Fans | 31.39% | 16.87x |
| Tablet Researchers | 29.25% | 15.77x |
| Sony Fans | 33.76% | 14.79x |
| Apple Fans | 29.29% | 14.66x |
| Telecom Industry | 26.34% | 14.60x |
Composition Percentage:
The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.00% | 1.39x |
| Gymboree | 0.03% | 1.28x |
| REI | 0.02% | 1.25x |
| Brooks Brothers | 0.03% | 1.22x |
| Tommy Bahama | 0.02% | 1.16x |
| Zara | 0.02% | 1.15x |
| Abercrombie & Fitch | 0.02% | 1.14x |
| Free People | 0.02% | 1.14x |
| Patagonia | 0.01% | 1.09x |
| American Apparel | 0.03% | 1.09x |
Composition Percentage:
The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
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WEBSITES
The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is flashrouters.com.
| Website | Composition | Index |
| flashrouters.com | 0.35% | 115.79x |
| shopblt.com | 0.30% | 104.24x |
| nerdtechy.com | 4.03% | 100.12x |
| laptoping.com | 2.01% | 95.54x |
| notebookparts.com | 0.40% | 89.97x |
| tweaking4all.com | 0.87% | 89.49x |
| dlink.com | 2.57% | 87.38x |
| cyberpowersystems.com | 0.96% | 86.16x |
| cablematters.com | 0.48% | 84.04x |
| techguylabs.com | 0.29% | 81.19x |
Composition Percentage:
The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.10% | 20.26x |
| Electronic Cabling | 2.45% | 18.88x |
| Technology News | 11.36% | 18.87x |
| Local & Travel England - East Midlands | 0.22% | 18.36x |
| Gadgets | 0.90% | 17.45x |
| Robotics | 2.12% | 16.74x |
| Telescopes | 1.69% | 15.97x |
| High-End Audio | 7.83% | 15.93x |
| Computer Printers | 1.15% | 15.79x |
| Data Centers | 4.94% | 14.53x |
Composition Percentage:
The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Build Your Own Computer Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000
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