Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 55.01% 24.38x
High End TV Shoppers 51.54% 21.37x
IT Decision Makers 49.57% 20.77x
Camera Review Readers 42.11% 18.86x
Mobile Phone Comparison Shoppers 45.66% 18.48x
Android Fans 42.69% 17.73x
iPhone Users 41.01% 17.10x
Apple Fans 42.09% 17.08x
HDTV Researchers 49.65% 16.73x
Home Networking Researchers 43.96% 16.62x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.62x
Madewell 0.02% 1.54x
REI 0.01% 1.35x
Forever 21 0.03% 1.33x
Gymboree 0.03% 1.33x
Coach 0.03% 1.33x
Brooks Brothers 0.02% 1.32x
Zara 0.02% 1.29x
Urban Outfitters 0.03% 1.28x
Victoria's Secret 0.08% 1.28x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is laptoping.com.

Website Composition Index
laptoping.com 1.53% 64.69x
netgear.com 16.47% 64.20x
seagate.com 3.91% 62.53x
cad-comic.com 4.39% 62.39x
battdepot.com 1.52% 59.17x
targus.com 1.15% 56.84x
ultrabookreview.com 1.79% 52.74x
dlink.com 1.41% 52.62x
laptopmag.com 77.13% 50.75x
itprotoday.com 1.29% 46.26x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.03% 22.85x
Robotics 1.20% 20.72x
Electronic Cabling 1.07% 19.80x
Gadgets 0.34% 18.58x
Computer Printers 0.47% 18.04x
Environmentally Friendly Cars 0.06% 17.92x
Data Centers 2.78% 17.34x
Technology News 30.07% 17.32x
Telescopes 0.85% 16.68x
Apple Blogs & Hacks 25.08% 15.83x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male