Dstillery Audiences

BUILD YOUR OWN COMPUTER ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Build Your Own Computer Enthusiasts Audience

Below you'll find more information about the Build Your Own Computer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Build Your Own Computer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Build Your Own Computer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Build Your Own Computer Enthusiasts audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 42.31% 21.18x
High End TV Shoppers 39.20% 19.12x
IT Decision Makers 34.65% 18.92x
Home Networking Researchers 37.44% 17.03x
Mobile Phone Comparison Shoppers 31.80% 16.84x
Android Fans 29.29% 16.07x
Tablet Researchers 28.14% 14.96x
Apple Fans 28.42% 14.14x
Sony Fans 30.72% 13.88x
iPhone Users 28.87% 13.58x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Build Your Own Computer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Build Your Own Computer Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.30x
Madewell 0.02% 1.28x
Express Outlets 0.00% 1.18x
Columbia 0.01% 1.17x
Saint Laurent Paris 0.01% 1.16x
Brooks Brothers 0.04% 1.15x
LL Bean 0.01% 1.15x
Gymboree 0.04% 1.12x
Chicos 0.05% 1.11x
LOFT 0.04% 1.11x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Location attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Build Your Own Computer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Build Your Own Computer Enthusiasts audience is nerdtechy.com.

Website Composition Index
nerdtechy.com 3.01% 86.57x
laptoping.com 2.17% 79.67x
dlink.com 2.31% 73.75x
netgear.com 19.80% 68.55x
laptopbatteryexpress.com 1.08% 67.62x
targus.com 1.28% 57.42x
discountelectronics.com 2.06% 57.20x
seagate.com 9.22% 54.01x
laptopmag.com 64.45% 52.69x
legitreviews.com 1.16% 47.70x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Web attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Build Your Own Computer Enthusiasts audience is Technology News.

Content Affinity Composition Index
Technology News 12.20% 17.47x
Electronic Cabling 2.08% 17.17x
Home Décor, Furniture, & Decorating 0.07% 17.03x
Robotics 1.93% 15.84x
Telescopes 1.55% 15.10x
Computer Printers 0.99% 14.76x
Gadgets 0.82% 14.54x
High-End Audio 7.32% 14.39x
Content Streamers & Downloaders 0.21% 13.88x
Data Centers 4.33% 13.80x
Composition Percentage: The overlap percentage between the Build Your Own Computer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Build Your Own Computer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Build Your Own Computer Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male