Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 371.9 Thousand Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 371.9 thousand unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 66.93% 26.85x
Executive Travelers 54.60% 26.80x
Enterprise Field Services Researchers 68.93% 26.16x
Market Intelligence Researchers 52.40% 24.92x
Finance Continuing Education Researchers 53.58% 24.21x
Personal Stock Portfolio Managers 46.92% 22.63x
Budget Small Business Researchers 52.88% 22.26x
SEO Specialists 56.32% 22.02x
Real Estate Decision Makers 51.63% 21.80x
Work Comes First Travelers 47.79% 21.51x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is LOFT.

Location Composition Index
LOFT 0.01% 2.75x
Victoria's Secret 0.01% 2.06x
Carhartt 0.09% 0.95x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is finsmes.com.

Website Composition Index
finsmes.com 4.64% 256.97x
pehub.com 10.71% 241.91x
globenewswire.com 75.04% 216.03x
strategyonline.ca 4.07% 214.22x
prweb.com 30.46% 204.01x
institutionalinvestor.com 6.49% 172.81x
marketbeat.com 6.31% 150.47x
crunchbase.com 9.67% 146.14x
ihsmarkit.com 3.11% 136.06x
digitaljournal.com 13.09% 135.01x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.02% 160.36x
Retail Industry News 5.20% 112.76x
Paper & Packaging 1.10% 86.25x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 6.28% 81.73x
Mining & Natural Resources 1.61% 77.29x
Startup Investment 19.61% 76.00x
Real Estate Cluster 4.12% 73.02x
Work Productivity 5.92% 70.99x
Chemicals 0.98% 69.02x
Franchising 0.64% 67.74x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male