Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 213.4 Thousand Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 213.4 thousand unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 60.47% 24.89x
Venture Capitalists 67.05% 22.76x
Market Intelligence Researchers 53.77% 22.31x
Finance Continuing Education Researchers 58.85% 21.49x
Personal Stock Portfolio Managers 50.31% 21.10x
Work Comes First Travelers 56.75% 20.75x
Media Buying Professionals 45.71% 19.07x
Business News Readers 46.71% 18.68x
Budget Small Business Researchers 60.65% 18.66x
Enterprise Field Services Researchers 72.04% 18.64x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 4.89x
Jos A. Bank Clothiers 0.01% 2.57x
Banana Republic 0.01% 2.45x
Journeys 0.01% 1.57x
Victoria's Secret 0.01% 1.55x
Old Navy 0.01% 1.27x
Maurices 0.01% 1.26x
Carhartt 0.11% 1.07x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is pehub.com.

Website Composition Index
pehub.com 10.91% 288.73x
globenewswire.com 75.72% 257.45x
prweb.com 29.43% 245.87x
institutionalinvestor.com 6.74% 207.02x
marketbeat.com 6.73% 185.14x
crunchbase.com 9.39% 178.43x
businesswire.com 89.34% 139.14x
digitaljournal.com 13.67% 129.65x
gurufocus.com 3.58% 120.65x
crn.com 7.59% 113.62x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.04% 176.85x
Retail Industry News 5.51% 118.22x
Paper & Packaging 1.08% 100.59x
Franchising 0.67% 83.02x
Chemicals 1.01% 81.14x
Startup Investment 20.10% 79.01x
Real Estate Cluster 4.33% 75.50x
Work Productivity 6.09% 75.05x
Marketing Professionals 8.21% 70.40x
Shipping & Logistics 1.63% 67.34x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male