Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 1.3 Million Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 63.75% 24.34x
Enterprise Field Services Researchers 59.12% 22.40x
Market Intelligence Researchers 44.30% 22.38x
Investment Banking Professionals 51.07% 19.90x
Financial Business Intelligence Researchers 31.16% 17.73x
SEO Specialists 45.25% 17.38x
Executive Travelers 0.58% 17.35x
Media Buying Professionals 33.14% 17.34x
Finance Continuing Education Researchers 38.41% 17.31x
Shared Work Space Researchers 52.27% 17.15x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Everlane.

Location Composition Index
Everlane 0.01% 4.22x
Intermix 0.03% 3.88x
Calvin Klein 0.02% 3.29x
Patagonia 0.04% 2.96x
Levi Strauss 0.03% 2.80x
Zara 0.06% 2.66x
Armani 0.06% 2.65x
Uniqlo 0.03% 2.57x
Lorna Jane 0.01% 2.47x
Hugo Boss 0.05% 2.44x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is sbwire.com.

Website Composition Index
sbwire.com 1.85% 175.74x
bvp.com 1.10% 152.95x
finalternatives.com 1.23% 145.89x
themiddlemarket.com 1.29% 140.16x
finsmes.com 4.33% 138.02x
sys-con.com 1.46% 133.13x
kkr.com 2.39% 119.25x
ipe.com 1.42% 116.30x
goldmansachs.com 1.31% 115.51x
globenewswire.com 62.82% 115.21x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 8.90% 66.75x
Retail Industry News 5.26% 57.28x
Cosmetics Business 2.09% 41.55x
Work Productivity 8.73% 37.40x
Mining & Natural Resources 1.42% 36.30x
Mobile Industry Information 4.47% 35.85x
Startup Investment 22.29% 35.80x
Human Resources & Employee Management 3.57% 35.75x
Real Estate Cluster 4.42% 35.60x
Paper & Packaging 2.19% 34.83x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male