Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 884.4 Thousand Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 884.4 thousand unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 68.06% 21.08x
Market Intelligence Researchers 49.92% 18.91x
Enterprise Field Services Researchers 71.96% 18.44x
Medical Technology News Readers 51.51% 16.85x
Executive Travelers 50.76% 16.40x
Real Estate Decision Makers 52.86% 16.09x
Investment Banking Professionals 53.34% 15.69x
Finance Continuing Education Researchers 51.61% 15.67x
Personal Stock Portfolio Managers 43.32% 15.34x
Financial Business Intelligence Researchers 37.46% 14.77x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Intermix.

Location Composition Index
Intermix 0.01% 3.72x
Saint Laurent Paris 0.01% 2.83x
Tommy Bahama 0.03% 2.78x
Club Monaco 0.02% 2.71x
LL Bean 0.01% 2.60x
Armani 0.04% 2.49x
REI 0.02% 2.46x
The North Face 0.03% 2.16x
Ralph Lauren 0.02% 2.05x
Hugo Boss 0.04% 2.04x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is mediaincanada.com.

Website Composition Index
mediaincanada.com 1.30% 144.09x
finsmes.com 4.91% 122.69x
baincapital.com 1.03% 120.51x
pehub.com 11.00% 119.69x
ipe.com 1.74% 117.51x
outsourcing-pharma.com 1.15% 117.03x
kkr.com 2.54% 115.01x
telecompaper.com 1.11% 108.65x
macabacus.com 1.61% 108.11x
globenewswire.com 74.46% 105.71x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.09% 75.66x
Retail Industry News 4.83% 57.68x
Startup Investment 18.71% 42.70x
Paper & Packaging 1.37% 42.31x
Cosmetics Business 1.14% 42.18x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 6.44% 41.90x
Mining & Natural Resources 1.24% 40.49x
Real Estate Cluster 3.85% 39.31x
Work Productivity 6.18% 39.03x
Marketing Professionals 8.40% 37.26x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male