Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 1.2 Million Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 62.88% 25.89x
Enterprise Field Services Researchers 55.23% 24.06x
Market Intelligence Researchers 42.05% 23.15x
Investment Banking Professionals 50.63% 21.11x
Shared Work Space Researchers 50.35% 19.04x
SEO Specialists 41.40% 18.86x
Executive Travelers 50.48% 18.30x
Media Buying Professionals 33.47% 17.40x
Finance Continuing Education Researchers 34.23% 17.38x
Financial Business Intelligence Researchers 28.83% 17.13x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 3.12x
Ann Taylor 0.03% 2.48x
Calvin Klein 0.01% 2.43x
Armani 0.03% 2.42x
American Apparel 0.04% 2.38x
Zara 0.03% 2.36x
Hugo Boss 0.02% 2.29x
Michael Kors 0.02% 2.20x
Intermix 0.01% 2.12x
Banana Republic 0.04% 2.10x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is sbwire.com.

Website Composition Index
sbwire.com 2.14% 176.63x
finsmes.com 4.02% 144.30x
finalternatives.com 1.46% 140.98x
bvp.com 1.16% 140.60x
baincapitalprivateequity.com 0.81% 138.28x
sys-con.com 1.71% 132.30x
releasewire.com 0.63% 131.50x
themiddlemarket.com 0.98% 129.17x
emailwire.com 0.55% 128.22x
pharmavoice.com 0.59% 127.63x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.06% 63.68x
Retail Industry News 5.22% 53.72x
Cosmetics Business 2.34% 38.21x
Startup Investment 21.59% 36.38x
Mobile Industry Information 4.95% 35.05x
Work Productivity 9.38% 34.28x
Real Estate Cluster 4.45% 34.15x
Mining & Natural Resources 1.78% 33.66x
Human Resources & Employee Management 3.85% 32.53x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 10.15% 31.31x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999