Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 1.3 Million Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 62.93% 24.83x
Enterprise Field Services Researchers 56.53% 23.04x
Market Intelligence Researchers 43.30% 22.33x
Investment Banking Professionals 50.54% 19.85x
Shared Work Space Researchers 50.79% 18.02x
Executive Travelers 49.99% 17.65x
Finance Continuing Education Researchers 36.02% 17.50x
SEO Specialists 44.05% 17.49x
Financial Business Intelligence Researchers 29.89% 17.12x
Investment Management Professionals 36.93% 16.91x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Intermix.

Location Composition Index
Intermix 0.03% 4.00x
Club Monaco 0.02% 2.82x
Zara 0.05% 2.65x
Levi Strauss 0.02% 2.53x
Patagonia 0.02% 2.45x
American Apparel 0.05% 2.06x
Saint Laurent Paris 0.01% 2.06x
Free People 0.02% 2.01x
Calvin Klein 0.01% 1.97x
Madewell 0.02% 1.94x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is sbwire.com.

Website Composition Index
sbwire.com 1.95% 176.43x
bvp.com 1.13% 145.94x
finalternatives.com 1.36% 143.31x
finsmes.com 4.04% 139.64x
fiercebiotech.com 1.46% 135.19x
themiddlemarket.com 1.16% 134.45x
sys-con.com 1.64% 133.33x
globenewswire.com 60.78% 119.77x
kkr.com 2.34% 117.69x
pehub.com 10.65% 115.35x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.03% 65.26x
Retail Industry News 5.31% 54.87x
Cosmetics Business 2.17% 38.86x
Startup Investment 20.62% 37.49x
Mining & Natural Resources 1.61% 35.76x
Mobile Industry Information 4.62% 35.33x
Real Estate Cluster 4.50% 35.10x
Work Productivity 8.86% 34.96x
Human Resources & Employee Management 3.65% 33.94x
Paper & Packaging 2.35% 32.93x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male