Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 108.7 Thousand Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 108.7 thousand unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 66.18% 27.66x
Market Intelligence Researchers 60.59% 24.71x
Work Comes First Travelers 61.29% 24.38x
Finance Continuing Education Researchers 65.40% 23.05x
Personal Stock Portfolio Managers 54.77% 22.45x
Venture Capitalists 71.61% 21.56x
Dermatologists 55.39% 21.16x
Media Buying Professionals 49.73% 20.97x
Advertising Professionals 48.25% 20.54x
Ivy League College Researchers 46.24% 20.01x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 3.26x
White House Black Market 0.02% 2.73x
Chicos 0.02% 2.50x
Journeys 0.02% 1.84x
American Eagle Outfitters 0.01% 1.65x
Carhartt 0.08% 0.93x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is globenewswire.com.

Website Composition Index
globenewswire.com 75.66% 608.05x
prweb.com 26.05% 564.61x
businesswire.com 87.80% 337.61x
digitaljournal.com 14.26% 193.36x
bisnow.com 7.16% 148.09x
whalewisdom.com 8.36% 140.52x
coindesk.com 7.30% 137.55x
thefly.com 8.18% 133.25x
stockhouse.com 5.58% 117.50x
extendoffice.com 9.03% 108.88x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 7.99% 302.48x
Retail Industry News 4.50% 166.79x
Startup Investment 18.01% 118.62x
Real Estate Cluster 4.04% 107.13x
Work Productivity 5.19% 104.21x
Marketing Professionals 6.72% 96.00x
Mining & Natural Resources 2.26% 90.23x
Human Resources & Employee Management 2.17% 88.67x
Shipping & Logistics 1.28% 81.00x
Grocery & Food Service 3.77% 80.69x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male