Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 1.1 Million Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 53.49% 27.78x
Enterprise Field Services Researchers 53.09% 24.62x
Market Intelligence Researchers 44.62% 20.67x
Investment Banking Professionals 41.77% 19.14x
Real Estate Decision Makers 42.09% 18.28x
Shared Work Space Researchers 39.02% 18.24x
SEO Specialists 41.72% 17.94x
Finance Continuing Education Researchers 39.92% 17.26x
Medical Technology News Readers 35.86% 17.16x
Personal Stock Portfolio Managers 35.90% 16.57x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 3.80x
Intermix 0.03% 3.08x
Supreme 0.03% 2.65x
Free People 0.08% 2.46x
Saint Laurent Paris 0.02% 2.43x
Everlane 0.01% 2.32x
Bonobos 0.14% 2.24x
Club Monaco 0.04% 2.07x
Topshop 0.03% 2.02x
Zara 0.06% 1.97x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is sbwire.com.

Website Composition Index
sbwire.com 1.59% 134.02x
finalternatives.com 1.08% 117.74x
sys-con.com 1.25% 104.19x
finsmes.com 4.96% 102.97x
martechadvisor.com 1.24% 102.01x
intralinks.com 1.06% 98.48x
proactiveinvestors.com 1.33% 97.97x
fiercebiotech.com 1.77% 94.58x
24-7pressrelease.com 1.41% 92.55x
kkr.com 2.63% 91.70x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.57% 61.71x
Retail Industry News 4.12% 43.12x
Mining & Natural Resources 1.31% 42.94x
Work Productivity 5.52% 39.80x
Human Resources & Employee Management 2.25% 35.53x
Startup Investment 17.53% 35.06x
Cosmetics Business 1.03% 33.06x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 7.05% 32.96x
Real Estate Cluster 3.17% 32.74x
Paper & Packaging 1.19% 32.55x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male