Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 1 Million Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 66.98% 25.16x
Enterprise Field Services Researchers 66.10% 23.30x
Market Intelligence Researchers 50.06% 21.53x
Investment Banking Professionals 52.84% 19.67x
SEO Specialists 52.53% 18.78x
Real Estate Decision Makers 51.52% 18.45x
Finance Continuing Education Researchers 46.87% 18.23x
Medical Technology News Readers 47.07% 18.02x
Personal Stock Portfolio Managers 39.54% 17.42x
Financial Business Intelligence Researchers 36.57% 17.07x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Supreme.

Location Composition Index
Supreme 0.03% 4.53x
Everlane 0.02% 4.12x
Bonobos 0.23% 3.09x
Intermix 0.02% 2.89x
Saint Laurent Paris 0.02% 2.50x
Club Monaco 0.03% 2.41x
Zara 0.04% 2.03x
Ralph Lauren 0.02% 2.00x
Armani 0.04% 1.98x
Urban Outfitters 0.07% 1.83x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is sbwire.com.

Website Composition Index
sbwire.com 1.30% 168.47x
proactiveinvestors.com 1.05% 139.34x
bioworld.com 1.02% 138.05x
fiercebiotech.com 1.25% 128.79x
finsmes.com 4.93% 120.75x
baincapital.com 1.10% 118.98x
kkr.com 2.65% 111.91x
pehub.com 12.47% 108.69x
ipe.com 1.87% 106.42x
outsourcing-pharma.com 1.23% 105.65x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.95% 68.39x
Retail Industry News 5.41% 54.04x
Cosmetics Business 1.30% 41.37x
Work Productivity 6.88% 41.36x
Paper & Packaging 1.74% 40.90x
Mining & Natural Resources 1.18% 39.78x
Startup Investment 21.73% 38.84x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 7.43% 37.63x
Real Estate Cluster 4.20% 36.52x
Marketing Professionals 9.93% 34.99x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male