Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 1.1 Million Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 53.50% 36.46x
Enterprise Field Services Researchers 47.20% 32.14x
Market Intelligence Researchers 35.15% 29.74x
Investment Banking Professionals 43.10% 29.40x
SEO Specialists 37.69% 24.95x
Shared Work Space Researchers 41.71% 24.88x
Real Estate Decision Makers 36.81% 24.31x
Finance Continuing Education Researchers 32.61% 22.93x
Medical Technology News Readers 31.98% 22.79x
Personal Stock Portfolio Managers 25.70% 21.86x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.98x
Supreme 0.04% 3.80x
Bonobos 0.19% 2.77x
Intermix 0.02% 2.74x
Calvin Klein 0.01% 2.58x
Club Monaco 0.04% 2.49x
Saint Laurent Paris 0.02% 2.34x
Patagonia 0.03% 2.32x
Armani 0.07% 2.27x
Free People 0.05% 2.27x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is sbwire.com.

Website Composition Index
sbwire.com 1.54% 126.54x
martechadvisor.com 1.13% 99.45x
sys-con.com 1.19% 98.62x
proactiveinvestors.com 1.26% 96.67x
finsmes.com 4.89% 96.21x
fiercebiotech.com 1.60% 92.98x
24-7pressrelease.com 1.24% 87.75x
kkr.com 2.71% 86.77x
ipe.com 1.78% 84.78x
pehub.com 12.47% 83.59x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.93% 61.10x
Retail Industry News 5.64% 49.43x
Cosmetics Business 1.57% 38.95x
Work Productivity 7.68% 36.81x
Paper & Packaging 1.92% 35.91x
Mining & Natural Resources 1.16% 35.55x
Startup Investment 22.67% 34.65x
Real Estate Cluster 4.55% 32.50x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 8.07% 32.47x
Human Resources & Employee Management 3.04% 32.02x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male