Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 748.4 Thousand Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 748.4 thousand unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 66.96% 26.82x
Enterprise Field Services Researchers 69.34% 25.29x
Market Intelligence Researchers 50.54% 23.46x
Executive Travelers 48.37% 22.45x
Real Estate Decision Makers 51.02% 21.92x
Finance Continuing Education Researchers 48.80% 21.81x
Investment Banking Professionals 51.72% 20.84x
SEO Specialists 54.67% 20.70x
Personal Stock Portfolio Managers 41.90% 20.24x
Budget Small Business Researchers 47.87% 19.27x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 3.58x
Armani 0.03% 3.40x
Bonobos 0.01% 2.87x
Urban Outfitters 0.04% 2.65x
J. Crew 0.04% 2.53x
Hugo Boss 0.02% 2.43x
H&M 0.05% 2.38x
Lululemon 0.03% 2.34x
Zara 0.02% 2.34x
The North Face 0.02% 2.34x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is mediaincanada.com.

Website Composition Index
mediaincanada.com 1.31% 168.62x
finsmes.com 4.92% 147.13x
baincapital.com 1.05% 144.20x
pehub.com 11.16% 141.45x
ipe.com 1.76% 141.30x
outsourcing-pharma.com 1.15% 139.73x
kkr.com 2.57% 137.85x
macabacus.com 1.64% 131.27x
telecompaper.com 1.10% 131.11x
globenewswire.com 74.42% 124.80x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.48% 98.52x
Retail Industry News 5.12% 72.76x
Cosmetics Business 1.32% 55.48x
Startup Investment 19.70% 53.23x
Paper & Packaging 1.30% 53.06x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 6.55% 52.81x
Mining & Natural Resources 1.32% 51.25x
Real Estate Cluster 4.08% 49.89x
Work Productivity 6.43% 47.91x
Marketing Professionals 8.56% 45.98x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male