Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 1.2 Million Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 58.24% 32.07x
Market Intelligence Researchers 43.41% 25.52x
Enterprise Field Services Researchers 59.16% 25.11x
Investment Banking Professionals 49.85% 22.63x
Medical Technology News Readers 36.04% 20.40x
Financial Business Intelligence Researchers 31.23% 19.81x
Shared Work Space Researchers 49.76% 19.58x
Finance Continuing Education Researchers 38.64% 19.44x
Media Buying Professionals 32.36% 19.28x
SEO Specialists 46.04% 19.04x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Lululemon.

Location Composition Index
Lululemon 0.11% 2.40x
Victoria's Secret 0.11% 2.25x
Johnston and Murphy 0.10% 1.97x
Jos A. Bank Clothiers 0.35% 1.62x
Mens Wearhouse 0.41% 1.19x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is sbwire.com.

Website Composition Index
sbwire.com 1.75% 162.91x
themiddlemarket.com 1.15% 152.63x
finalternatives.com 1.18% 143.32x
sys-con.com 1.39% 128.25x
finsmes.com 4.83% 126.25x
proactiveinvestors.com 1.40% 115.67x
martechadvisor.com 1.55% 114.44x
pharmaphorum.com 1.04% 114.05x
kkr.com 2.59% 112.34x
24-7pressrelease.com 1.63% 111.86x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.29% 63.65x
Retail Industry News 5.44% 53.31x
Cosmetics Business 1.86% 40.08x
Work Productivity 8.25% 36.93x
Paper & Packaging 1.99% 35.46x
Human Resources & Employee Management 3.34% 34.54x
Startup Investment 23.23% 34.28x
Mobile Industry Information 4.61% 33.90x
Real Estate Cluster 4.53% 33.15x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 8.55% 32.84x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male