Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 28.5 Thousand Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 28.5 thousand unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 63.53% 37.02x
Work Comes First Travelers 63.53% 36.76x
Market Intelligence Researchers 63.77% 32.38x
Financial News Readers 50.72% 30.40x
Ivy League College Researchers 49.03% 30.32x
Personal Stock Portfolio Managers 54.35% 28.35x
Advertising Professionals 46.86% 27.39x
Finance Continuing Education Researchers 62.32% 27.39x
Financial Business Intelligence Researchers 47.58% 26.61x
Telemedicine Content Readers 34.30% 25.81x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.21x
Carhartt 0.02% 0.60x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is marketscreener.com.

Website Composition Index
marketscreener.com 21.29% 96.53x
streetinsider.com 26.93% 90.97x
hilton.com 15.49% 88.72x
nerdwallet.com 16.00% 76.57x
spglobal.com 20.93% 70.36x
owler.com 25.33% 69.75x
seekingalpha.com 53.34% 68.57x
marketrealist.com 23.40% 59.35x
icims.com 8.19% 46.84x
lawinsider.com 11.28% 41.58x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Oil & Energy.

Content Affinity Composition Index
Oil & Energy 4.74% 164.50x
Startup Investment 13.33% 163.73x
Marketing Professionals 5.19% 145.99x
Grocery & Food Service 2.80% 108.83x
Work Productivity 3.34% 97.35x
Corporate Employment Pages 4.04% 93.84x
Canada Tax and Finance Research Cluster 7.09% 84.68x
Learning & Development Products 2.45% 83.78x
Mobile Industry Information 3.49% 81.50x
Data Centers 3.64% 78.96x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male