Dstillery Audiences

BUSINESS NEWS & INFORMATION READERS

Audience Size: 1.1 Million Devices

Explore the Business News & Information Readers Audience

Below you'll find more information about the Business News & Information Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Business News & Information Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Business News & Information Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Business News & Information Readers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 67.14% 24.63x
Enterprise Field Services Researchers 67.28% 23.79x
Market Intelligence Researchers 47.97% 21.89x
Investment Banking Professionals 52.96% 19.56x
Medical Technology News Readers 47.32% 18.67x
Finance Continuing Education Researchers 47.20% 18.52x
Real Estate Decision Makers 51.12% 18.44x
SEO Specialists 53.12% 18.25x
Personal Stock Portfolio Managers 38.53% 18.07x
Financial Business Intelligence Researchers 35.24% 16.99x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Interest attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Business News & Information Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Business News & Information Readers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 3.02x
Ann Taylor 0.02% 2.80x
Free People 0.03% 2.71x
Zara 0.03% 2.56x
Club Monaco 0.01% 2.51x
Urban Outfitters 0.04% 2.20x
Madewell 0.02% 2.19x
REI 0.01% 2.13x
Gap 0.08% 2.10x
Brooks Brothers 0.03% 2.09x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Location attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Business News & Information Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Business News & Information Readers audience is sbwire.com.

Website Composition Index
sbwire.com 1.01% 174.13x
finsmes.com 4.90% 117.58x
baincapital.com 1.06% 116.58x
pehub.com 11.89% 112.05x
kkr.com 2.67% 111.26x
outsourcing-pharma.com 1.20% 110.59x
ipe.com 1.87% 105.97x
telecompaper.com 1.15% 104.31x
thefly.com 3.33% 103.48x
globenewswire.com 74.50% 102.21x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Web attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Business News & Information Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 9.82% 73.30x
Retail Industry News 5.13% 58.02x
Paper & Packaging 1.57% 43.23x
Cosmetics Business 1.28% 41.81x
Startup Investment 20.27% 41.76x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 7.06% 39.94x
Work Productivity 6.65% 39.50x
Mining & Natural Resources 1.20% 39.19x
Real Estate Cluster 4.05% 38.59x
Marketing Professionals 9.23% 36.61x
Composition Percentage: The overlap percentage between the Business News & Information Readers audience and the Content Affinity attribute.
Index: A comparison of the Business News & Information Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Business News & Information Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male