Dstillery Audiences

CAKES & SWEETS

Audience Size: 528.1 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 528.1 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 52.05% 30.68x
Home Kitchen Chefs 41.39% 26.52x
Healthy Snacks Shoppers 43.46% 26.00x
Cookie Recipe Researchers 42.23% 25.00x
Coupon Researchers 39.85% 24.94x
Recipe Researchers 40.38% 24.26x
Bargain Shopping Researchers 32.46% 24.18x
Cooking Show Fans 39.15% 24.10x
Cook at Home Parents 40.48% 23.58x
Gourmet Food & Wine Researchers 40.61% 23.20x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.39x
Coach 0.04% 1.37x
Gap 0.05% 1.31x
Mens Wearhouse 0.47% 1.30x
Zumiez 0.05% 1.28x
Eddie Bauer 0.02% 1.27x
The Childrens Place 0.04% 1.21x
American Eagle Outfitters 0.03% 1.18x
Jos A. Bank Clothiers 0.26% 1.15x
The North Face 0.01% 1.14x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 8.47% 357.30x
sweetsugarbelle.com 13.43% 313.72x
coolest-birthday-cakes.com 4.09% 280.23x
cheapcookiecutters.com 4.50% 277.20x
lilaloa.com 2.79% 264.87x
howtocakeit.com 5.86% 259.95x
thecakeblog.com 15.66% 259.64x
sprinklebakes.com 10.69% 231.11x
thebakingpan.com 3.36% 227.09x
ericasweettooth.com 2.61% 207.40x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.55% 48.69x
Decoration & Fabric 0.13% 40.86x
Coupons & Family 16.82% 33.22x
Tattoos & Costumes 0.69% 32.70x
Scrapbooking & Home Art Projects 12.18% 32.22x
Comedy Content 1.32% 30.96x
Female Lifestyle Content Readers 8.24% 26.15x
Mommy Bloggers 11.62% 26.03x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.25% 25.97x
Sewing, Embroidery & Fabrics 13.57% 25.82x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female