Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 60.7 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 41.03% | 37.99x |
| Home Kitchen Bakers | 69.38% | 32.08x |
| Pantry Recipes Researchers | 34.39% | 31.76x |
| Healthy Snacks Shoppers | 62.29% | 30.64x |
| Home Kitchen Chefs | 58.67% | 30.24x |
| Gourmet Food & Wine Researchers | 46.15% | 27.77x |
| Cooking Show Fans | 50.68% | 27.35x |
| Coupon Researchers | 55.05% | 27.34x |
| Recipe Researchers | 49.77% | 27.11x |
| Home Design and Living Publication Readers | 41.18% | 26.73x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.36x |
| Banana Republic | 0.01% | 1.96x |
| Zumiez | 0.01% | 1.91x |
| The Childrens Place | 0.01% | 1.82x |
| Carhartt | 0.06% | 1.43x |
| American Eagle Outfitters | 0.01% | 1.24x |
| Aeropostale | 0.01% | 1.23x |
| Buckle | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is cakecentral.com.
| Website | Composition | Index |
| cakecentral.com | 60.27% | 465.68x |
| veenaazmanov.com | 21.83% | 166.05x |
| cakewhiz.com | 13.43% | 160.70x |
| chelsweets.com | 27.34% | 141.96x |
| beyondfrosting.com | 16.52% | 127.19x |
| mycakeschool.com | 18.06% | 118.53x |
| thedomesticrebel.com | 11.93% | 117.06x |
| ladybehindthecurtain.com | 9.47% | 112.50x |
| livforcake.com | 27.56% | 111.23x |
| completelydelicious.com | 8.73% | 105.62x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 1.76% | 61.51x |
| Scrapbooking & Home Art Projects | 12.91% | 56.76x |
| Coupons & Family | 21.72% | 54.95x |
| Canada Shopping - General Commerce | 1.70% | 50.23x |
| Female Lifestyle Content Readers | 10.57% | 49.29x |
| Low Carb Diets | 13.84% | 46.22x |
| Mommy Bloggers | 20.33% | 41.44x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 24.07% | 40.45x |
| DIY Decoration & Furniture | 6.83% | 36.71x |
| Comedy Content | 1.30% | 35.45x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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