Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 42.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 65.81% | 40.68x |
| Dessert/Sweets Bakers | 67.91% | 39.49x |
| Healthy Snacks Shoppers | 54.65% | 33.28x |
| Shelf-Stable Food Content Readers | 26.05% | 32.75x |
| Home Kitchen Chefs | 44.65% | 32.60x |
| Coupon Researchers | 45.58% | 31.78x |
| Christmas Traditions Researchers | 55.35% | 31.21x |
| Cooking Show Fans | 41.63% | 30.02x |
| Misc-Deal Seekers or Coupon Shoppers | 33.72% | 29.92x |
| Recipe Researchers | 38.37% | 29.79x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is H&M.
| Location | Composition | Index |
| H&M | 0.05% | 3.98x |
| Gap | 0.05% | 2.46x |
| Dressbarn | 0.05% | 2.34x |
| Zumiez | 0.05% | 2.04x |
| Michael Kors | 0.02% | 1.96x |
| Old Navy | 0.07% | 1.92x |
| J. Crew | 0.02% | 1.71x |
| Hollister | 0.02% | 1.61x |
| Gymboree | 0.02% | 1.45x |
| Jos A. Bank Clothiers | 0.02% | 1.26x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is chelsweets.com.
| Website | Composition | Index |
| chelsweets.com | 31.26% | 230.99x |
| veenaazmanov.com | 24.61% | 199.34x |
| livforcake.com | 25.36% | 182.79x |
| mycakeschool.com | 20.44% | 162.10x |
| cakewhiz.com | 18.68% | 138.31x |
| sugargeekshow.com | 37.76% | 137.92x |
| thedomesticrebel.com | 15.85% | 121.04x |
| thefirstyearblog.com | 17.66% | 116.86x |
| bakedbyanintrovert.com | 17.85% | 105.77x |
| bakingamoment.com | 22.58% | 101.60x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.
| Content Affinity | Composition | Index |
| Coupons & Family | 22.02% | 53.77x |
| Scrapbooking & Home Art Projects | 10.37% | 45.59x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 18.61% | 44.93x |
| Female Lifestyle Content Readers | 5.54% | 40.40x |
| Low Carb Diets | 8.48% | 40.22x |
| Mommy Bloggers | 17.00% | 37.04x |
| DIY Decoration & Furniture | 5.40% | 36.10x |
| Home Decoration Content Readers | 33.38% | 33.77x |
| Canada Consumer Product Cluster | 3.03% | 31.54x |
| Sewing, Embroidery & Fabrics | 6.34% | 28.76x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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