Dstillery Audiences

CAKES & SWEETS

Audience Size: 368 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 368 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 67.92% 21.85x
Home Kitchen Chefs 55.24% 20.10x
Cooking Show Fans 50.80% 19.71x
Healthy Snacks Shoppers 57.52% 19.22x
Cookie Recipe Researchers 52.84% 18.89x
Cook at Home Parents 54.26% 18.50x
Gourmet Food & Wine Researchers 52.14% 18.39x
Recipe Researchers 52.91% 18.10x
Malaysian Food Enthusiasts 46.69% 17.50x
Coupon Researchers 54.07% 17.50x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.01% 3.27x
Tommy Bahama 0.02% 1.70x
Dressbarn 0.03% 1.60x
American Eagle Outfitters 0.06% 1.53x
Aeropostale 0.06% 1.51x
Carhartt 0.31% 1.37x
J. Crew 0.04% 1.26x
Hollister 0.04% 1.25x
Ann Taylor 0.01% 1.24x
REI 0.01% 1.19x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 7.90% 439.90x
sweetsugarbelle.com 14.83% 328.01x
coolest-birthday-cakes.com 4.50% 314.42x
howtocakeit.com 5.74% 301.28x
thecakeblog.com 14.85% 287.69x
lilaloa.com 3.66% 260.40x
sprinklebakes.com 11.94% 234.51x
chocoley.com 3.49% 226.54x
thebakingpan.com 3.76% 223.92x
wilton.com 60.49% 223.45x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.96% 78.97x
Decoration & Fabric 0.09% 56.93x
Comedy Content 1.33% 42.72x
Scrapbooking & Home Art Projects 12.58% 37.07x
Coupons & Family 18.15% 35.30x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.23% 30.32x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.42% 30.29x
Mommy Bloggers 13.60% 29.55x
Tattoos & Costumes 0.76% 29.43x
Female Lifestyle Content Readers 11.10% 29.29x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female