Dstillery Audiences

CAKES & SWEETS

Audience Size: 13.3 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 47.58% 82.85x
Dessert/Sweets Bakers 68.55% 76.52x
Healthy Diet Recipe Researchers 45.97% 74.54x
Christmas Traditions Researchers 59.68% 69.55x
Plant Based & Vegan Food Recipe Shoppers 39.52% 65.58x
Pre-Measured Grocery Shoppers 38.71% 62.70x
Seasonal Recipe Blog Readers 54.03% 52.43x
DIY Upcycle Home Project Planners 57.26% 50.83x
Beekeeping Enthusiasts 32.26% 50.27x
Food Allergies Researchers 37.90% 49.98x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.70x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is crazyforcrust.com.

Website Composition Index
crazyforcrust.com 31.24% 66.75x
thefoodcharlatan.com 26.19% 64.26x
shugarysweets.com 35.60% 63.01x
preppykitchen.com 41.02% 59.42x
iambaker.net 35.48% 53.06x
thenovicechefblog.com 28.37% 52.72x
carlsbadcravings.com 21.38% 51.48x
lovefromtheoven.com 19.23% 50.44x
thekitchenmagpie.com 23.18% 49.89x
butterwithasideofbread.com 20.44% 49.88x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 9.85% 77.84x
Coupons & Family 22.17% 76.79x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.91% 72.62x
Scrapbooking & Home Art Projects 11.49% 62.94x
Home Decoration Content Readers 31.20% 54.56x
Vegetarian Diet 12.64% 51.08x
DIY Decoration & Furniture 6.08% 50.18x
Mommy Bloggers 20.69% 47.30x
Sewing, Embroidery & Fabrics 8.21% 45.30x
Stay at Home Mom 34.65% 44.76x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female