CAKES & SWEETS

Audience Size: 89.1 Thousand Devices

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Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 89.1 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.

Interest	Composition	Index
Shelf-Stable Food Content Readers	33.22%	31.12x
Home Kitchen Bakers	67.31%	31.07x
Home Kitchen Chefs	55.48%	27.68x
Pantry Recipes Researchers	28.98%	27.56x
Healthy Snacks Shoppers	57.24%	27.20x
Gourmet Food & Wine Researchers	44.35%	25.41x
Coupon Researchers	49.47%	24.74x
Cooking Show Fans	46.29%	24.48x
Recipe Researchers	45.05%	24.39x
Home Design and Living Publication Readers	37.28%	23.91x

Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.

Index: A comparison of the Cakes & Sweets audience to the internet population.

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Gymboree.

Location	Composition	Index
Gymboree	0.04%	2.95x
Zumiez	0.04%	2.92x
Aeropostale	0.04%	2.82x
Lane Bryant	0.04%	2.50x
Buckle	0.04%	2.10x
Maurices	0.05%	2.00x
Mens Wearhouse	0.04%	1.83x
Jos A. Bank Clothiers	0.02%	1.58x
Victoria's Secret	0.04%	1.47x
Gap	0.02%	1.37x

Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.

Index: A comparison of the Cakes & Sweets audience to the internet population.

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is cakecentral.com.

Website	Composition	Index
cakecentral.com	64.92%	381.34x
ashleemarie.com	29.70%	356.00x
iscreamforbuttercream.com	14.88%	246.65x
rosebakes.com	16.00%	239.98x
sugarhero.com	16.99%	205.82x
indulgewithmimi.com	11.55%	197.35x
hungryhappenings.com	11.29%	193.72x
piesandtacos.com	13.46%	176.69x
cupcakeproject.com	15.38%	169.81x
veenaazmanov.com	26.10%	153.08x

Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.

Index: A comparison of the Cakes & Sweets audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Canada Shopping - General Commerce.

Content Affinity	Composition	Index
Canada Shopping - General Commerce	1.04%	49.21x
Coupons & Family	17.00%	48.91x
Scrapbooking & Home Art Projects	9.96%	46.45x
Low Carb Diets	11.14%	40.29x
Female Lifestyle Content Readers	8.05%	38.82x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	18.91%	37.73x
Mommy Bloggers	16.43%	36.92x
Canada Consumer Product Cluster	7.30%	32.53x
Canada Shopping - Kitchenware	1.11%	30.92x
Canadian Healthcare	1.26%	30.50x

Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.

Index: A comparison of the Cakes & Sweets audience to the internet population.

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female