Dstillery Audiences

CAKES & SWEETS

Audience Size: 516 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 516 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 50.89% 31.11x
Home Kitchen Chefs 41.20% 25.92x
Healthy Snacks Shoppers 42.23% 25.89x
Cookie Recipe Researchers 41.69% 25.08x
Gourmet Food & Wine Researchers 37.67% 24.72x
Recipe Researchers 38.98% 24.61x
Cooking Show Fans 37.70% 24.56x
Coupon Researchers 39.54% 24.22x
Bargain Shopping Researchers 32.59% 23.67x
Cook at Home Parents 39.98% 23.52x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Intermix.

Location Composition Index
Intermix 0.01% 1.71x
Belk 0.02% 1.62x
Eddie Bauer 0.04% 1.43x
Mens Wearhouse 0.57% 1.24x
Express Outlets 0.01% 1.24x
Zara 0.03% 1.21x
Carhartt 0.01% 1.21x
Gymboree 0.06% 1.18x
Uniqlo 0.02% 1.13x
Jos A. Bank Clothiers 0.31% 1.11x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 8.70% 367.02x
sweetsugarbelle.com 13.07% 335.03x
cheapcookiecutters.com 4.41% 290.96x
coolest-birthday-cakes.com 4.35% 284.57x
lilaloa.com 2.94% 282.54x
howtocakeit.com 5.81% 277.91x
thecakeblog.com 15.32% 271.65x
sweetopia.net 5.00% 246.15x
sprinklebakes.com 10.49% 237.87x
thebakingpan.com 3.30% 233.70x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.60% 47.09x
Decoration & Fabric 0.13% 44.29x
Scrapbooking & Home Art Projects 12.25% 32.52x
Tattoos & Costumes 0.63% 31.87x
Coupons & Family 17.19% 31.64x
Comedy Content 1.29% 30.13x
Mommy Bloggers 12.15% 27.07x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.12% 24.76x
Sewing, Embroidery & Fabrics 13.17% 24.74x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.39% 24.60x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female