Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 368 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 67.92% | 21.85x |
| Home Kitchen Chefs | 55.24% | 20.10x |
| Cooking Show Fans | 50.80% | 19.71x |
| Healthy Snacks Shoppers | 57.52% | 19.22x |
| Cookie Recipe Researchers | 52.84% | 18.89x |
| Cook at Home Parents | 54.26% | 18.50x |
| Gourmet Food & Wine Researchers | 52.14% | 18.39x |
| Recipe Researchers | 52.91% | 18.10x |
| Malaysian Food Enthusiasts | 46.69% | 17.50x |
| Coupon Researchers | 54.07% | 17.50x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.01% | 3.27x |
| Tommy Bahama | 0.02% | 1.70x |
| Dressbarn | 0.03% | 1.60x |
| American Eagle Outfitters | 0.06% | 1.53x |
| Aeropostale | 0.06% | 1.51x |
| Carhartt | 0.31% | 1.37x |
| J. Crew | 0.04% | 1.26x |
| Hollister | 0.04% | 1.25x |
| Ann Taylor | 0.01% | 1.24x |
| REI | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 7.90% | 439.90x |
| sweetsugarbelle.com | 14.83% | 328.01x |
| coolest-birthday-cakes.com | 4.50% | 314.42x |
| howtocakeit.com | 5.74% | 301.28x |
| thecakeblog.com | 14.85% | 287.69x |
| lilaloa.com | 3.66% | 260.40x |
| sprinklebakes.com | 11.94% | 234.51x |
| chocoley.com | 3.49% | 226.54x |
| thebakingpan.com | 3.76% | 223.92x |
| wilton.com | 60.49% | 223.45x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.96% | 78.97x |
| Decoration & Fabric | 0.09% | 56.93x |
| Comedy Content | 1.33% | 42.72x |
| Scrapbooking & Home Art Projects | 12.58% | 37.07x |
| Coupons & Family | 18.15% | 35.30x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 19.23% | 30.32x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.42% | 30.29x |
| Mommy Bloggers | 13.60% | 29.55x |
| Tattoos & Costumes | 0.76% | 29.43x |
| Female Lifestyle Content Readers | 11.10% | 29.29x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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