Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 135.8 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 72.69% | 23.17x |
| Shelf-Stable Food Content Readers | 42.94% | 22.52x |
| Cooking Show Fans | 50.53% | 22.01x |
| Home and Garden TV Fans | 47.23% | 21.45x |
| Healthy Snacks Shoppers | 63.65% | 20.48x |
| Recipe Researchers | 56.07% | 20.06x |
| Malaysian Food Enthusiasts | 47.49% | 19.89x |
| Coupon Researchers | 59.76% | 19.64x |
| Pantry Recipes Researchers | 34.96% | 19.59x |
| Home Kitchen Chefs | 60.03% | 19.54x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 3.24x |
| J. Crew | 0.01% | 2.36x |
| Banana Republic | 0.02% | 2.34x |
| H&M | 0.01% | 2.30x |
| Chicos | 0.02% | 2.03x |
| Zumiez | 0.01% | 1.87x |
| Maurices | 0.03% | 1.65x |
| Gap | 0.01% | 1.52x |
| Lane Bryant | 0.01% | 1.38x |
| Dressbarn | 0.01% | 1.37x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is wilton.com.
| Website | Composition | Index |
| wilton.com | 42.43% | 389.07x |
| thecakeblog.com | 18.41% | 364.65x |
| sprinklebakes.com | 15.68% | 298.36x |
| cakecentral.com | 59.22% | 260.16x |
| tikkido.com | 10.10% | 211.37x |
| southernfatty.com | 8.91% | 174.52x |
| rosebakes.com | 12.67% | 152.11x |
| ashleemarie.com | 25.12% | 143.47x |
| bakeat350.net | 5.42% | 140.65x |
| sugarhero.com | 13.04% | 127.01x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.45% | 84.85x |
| Tattoos & Costumes | 0.50% | 46.16x |
| Chef & Restaurant Resources | 2.24% | 38.33x |
| Arts & Crafts | 0.73% | 37.93x |
| Scrapbooking & Home Art Projects | 15.84% | 37.21x |
| Party Suppliers | 6.87% | 35.40x |
| Coupons & Family | 22.26% | 33.84x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.39% | 33.06x |
| Female Lifestyle Content Readers | 13.82% | 30.30x |
| Costumes | 0.29% | 26.78x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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