Dstillery Audiences

CAKES & SWEETS

Audience Size: 89.1 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 89.1 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 33.22% 31.12x
Home Kitchen Bakers 67.31% 31.07x
Home Kitchen Chefs 55.48% 27.68x
Pantry Recipes Researchers 28.98% 27.56x
Healthy Snacks Shoppers 57.24% 27.20x
Gourmet Food & Wine Researchers 44.35% 25.41x
Coupon Researchers 49.47% 24.74x
Cooking Show Fans 46.29% 24.48x
Recipe Researchers 45.05% 24.39x
Home Design and Living Publication Readers 37.28% 23.91x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Gymboree.

Location Composition Index
Gymboree 0.04% 2.95x
Zumiez 0.04% 2.92x
Aeropostale 0.04% 2.82x
Lane Bryant 0.04% 2.50x
Buckle 0.04% 2.10x
Maurices 0.05% 2.00x
Mens Wearhouse 0.04% 1.83x
Jos A. Bank Clothiers 0.02% 1.58x
Victoria's Secret 0.04% 1.47x
Gap 0.02% 1.37x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is cakecentral.com.

Website Composition Index
cakecentral.com 64.92% 381.34x
ashleemarie.com 29.70% 356.00x
iscreamforbuttercream.com 14.88% 246.65x
rosebakes.com 16.00% 239.98x
sugarhero.com 16.99% 205.82x
indulgewithmimi.com 11.55% 197.35x
hungryhappenings.com 11.29% 193.72x
piesandtacos.com 13.46% 176.69x
cupcakeproject.com 15.38% 169.81x
veenaazmanov.com 26.10% 153.08x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 1.04% 49.21x
Coupons & Family 17.00% 48.91x
Scrapbooking & Home Art Projects 9.96% 46.45x
Low Carb Diets 11.14% 40.29x
Female Lifestyle Content Readers 8.05% 38.82x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.91% 37.73x
Mommy Bloggers 16.43% 36.92x
Canada Consumer Product Cluster 7.30% 32.53x
Canada Shopping - Kitchenware 1.11% 30.92x
Canadian Healthcare 1.26% 30.50x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female