Dstillery Audiences

CAKES & SWEETS

Audience Size: 135.8 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 135.8 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 72.69% 23.17x
Shelf-Stable Food Content Readers 42.94% 22.52x
Cooking Show Fans 50.53% 22.01x
Home and Garden TV Fans 47.23% 21.45x
Healthy Snacks Shoppers 63.65% 20.48x
Recipe Researchers 56.07% 20.06x
Malaysian Food Enthusiasts 47.49% 19.89x
Coupon Researchers 59.76% 19.64x
Pantry Recipes Researchers 34.96% 19.59x
Home Kitchen Chefs 60.03% 19.54x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Coach.

Location Composition Index
Coach 0.01% 3.24x
J. Crew 0.01% 2.36x
Banana Republic 0.02% 2.34x
H&M 0.01% 2.30x
Chicos 0.02% 2.03x
Zumiez 0.01% 1.87x
Maurices 0.03% 1.65x
Gap 0.01% 1.52x
Lane Bryant 0.01% 1.38x
Dressbarn 0.01% 1.37x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is wilton.com.

Website Composition Index
wilton.com 42.43% 389.07x
thecakeblog.com 18.41% 364.65x
sprinklebakes.com 15.68% 298.36x
cakecentral.com 59.22% 260.16x
tikkido.com 10.10% 211.37x
southernfatty.com 8.91% 174.52x
rosebakes.com 12.67% 152.11x
ashleemarie.com 25.12% 143.47x
bakeat350.net 5.42% 140.65x
sugarhero.com 13.04% 127.01x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.45% 84.85x
Tattoos & Costumes 0.50% 46.16x
Chef & Restaurant Resources 2.24% 38.33x
Arts & Crafts 0.73% 37.93x
Scrapbooking & Home Art Projects 15.84% 37.21x
Party Suppliers 6.87% 35.40x
Coupons & Family 22.26% 33.84x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.39% 33.06x
Female Lifestyle Content Readers 13.82% 30.30x
Costumes 0.29% 26.78x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female