Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 425.1 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 63.28% | 23.03x |
| Home Kitchen Chefs | 52.92% | 20.49x |
| Healthy Snacks Shoppers | 53.98% | 19.77x |
| Cooking Show Fans | 49.28% | 19.38x |
| Gourmet Food & Wine Researchers | 50.08% | 19.01x |
| Cook at Home Parents | 51.50% | 18.92x |
| Coupon Researchers | 49.33% | 18.87x |
| Cookie Recipe Researchers | 51.17% | 18.73x |
| Bargain Shopping Researchers | 43.60% | 18.63x |
| Recipe Researchers | 50.44% | 18.56x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.03% | 2.17x |
| Patagonia | 0.01% | 1.49x |
| Free People | 0.02% | 1.34x |
| Talbots | 0.05% | 1.31x |
| Levi Strauss | 0.03% | 1.22x |
| Jos A. Bank Clothiers | 0.29% | 1.18x |
| Eddie Bauer | 0.03% | 1.13x |
| Gap | 0.09% | 1.09x |
| Belk | 0.01% | 1.09x |
| Mens Wearhouse | 0.46% | 1.09x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 9.08% | 402.75x |
| sweetsugarbelle.com | 12.64% | 373.31x |
| cheapcookiecutters.com | 4.25% | 321.28x |
| howtocakeit.com | 5.74% | 313.63x |
| coolest-birthday-cakes.com | 4.74% | 304.39x |
| thecakeblog.com | 15.12% | 300.42x |
| sweetopia.net | 4.85% | 278.49x |
| sprinklebakes.com | 10.56% | 262.35x |
| thebakingpan.com | 3.27% | 257.86x |
| thebearfootbaker.com | 7.69% | 248.88x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.75% | 58.86x |
| Decoration & Fabric | 0.12% | 46.38x |
| Scrapbooking & Home Art Projects | 12.73% | 35.32x |
| Coupons & Family | 17.75% | 33.45x |
| Comedy Content | 1.32% | 33.30x |
| Tattoos & Costumes | 0.65% | 32.95x |
| Mommy Bloggers | 12.76% | 28.86x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.42% | 27.66x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.31% | 26.55x |
| Sewing, Embroidery & Fabrics | 13.02% | 25.95x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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