Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 16.5 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Dessert/Sweets Bakers.
| Interest | Composition | Index |
| Dessert/Sweets Bakers | 72.92% | 49.31x |
| Shelf-Stable Food Content Readers | 25.00% | 45.91x |
| Christmas Traditions Researchers | 65.28% | 45.59x |
| Home Kitchen Chefs | 54.86% | 44.55x |
| Healthy Eaters | 51.39% | 42.77x |
| Home Kitchen Bakers | 76.39% | 42.31x |
| Home Design and Living Publication Readers | 20.14% | 41.25x |
| Plant Based & Vegan Food Recipe Shoppers | 43.75% | 40.89x |
| Sweet Tooths | 80.56% | 40.13x |
| Pre-Measured Grocery Shoppers | 46.53% | 38.14x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Curious about what else the Cakes & Sweets audience is interested in?
Sign Up
APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.04% | 1.97x |
| Buckle | 0.03% | 1.95x |
| Carhartt | 0.16% | 1.70x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Want to find more of the Cakes & Sweets audience in the real world?
Sign Up
WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is lifeloveandsugar.com.
| Website | Composition | Index |
| lifeloveandsugar.com | 43.82% | 116.42x |
| theviewfromgreatisland.com | 29.04% | 88.33x |
| livewellbakeoften.com | 30.79% | 84.96x |
| cookiesandcups.com | 33.78% | 74.27x |
| crazyforcrust.com | 32.23% | 73.83x |
| preppykitchen.com | 41.43% | 73.58x |
| biggerbolderbaking.com | 23.18% | 71.36x |
| afamilyfeast.com | 21.55% | 69.50x |
| recipegirl.com | 22.41% | 68.55x |
| sixsistersstuff.com | 22.68% | 67.38x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Want to see more of the websites the Cakes & Sweets audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.
| Content Affinity | Composition | Index |
| Coupons & Family | 24.84% | 74.31x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 23.31% | 70.78x |
| Scrapbooking & Home Art Projects | 12.48% | 69.88x |
| Low Carb Diets | 11.85% | 69.07x |
| Female Lifestyle Content Readers | 6.24% | 66.76x |
| Mommy Bloggers | 21.40% | 49.91x |
| Home Decoration Content Readers | 38.85% | 47.61x |
| Sewing, Embroidery & Fabrics | 8.41% | 42.02x |
| Assorted Topics (Family, Household Wellness, The Beach) | 25.10% | 40.93x |
| Vegetarian Diet | 12.36% | 40.87x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Want to see more of the Content Affinities the Cakes & Sweets audience visits?
Sign Up
DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Cakes & Sweets audience?
Sign Up