Dstillery Audiences

CAKES & SWEETS

Audience Size: 23.4 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 27.44% 41.32x
Home Kitchen Bakers 57.89% 40.13x
Dessert/Sweets Bakers 62.78% 39.57x
Healthy Snacks Shoppers 53.38% 36.30x
Coupon Researchers 44.36% 36.18x
Kitchen & Bathroom Remodelers 38.35% 34.35x
Christmas Traditions Researchers 55.64% 32.55x
Pantry Recipes Researchers 22.93% 32.36x
Home Design and Living Publication Readers 22.18% 32.35x
Home Kitchen Chefs 46.99% 32.28x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Maurices.

Location Composition Index
Maurices 0.08% 2.74x
White House Black Market 0.03% 2.00x
American Eagle Outfitters 0.03% 1.99x
Buckle 0.03% 1.95x
Zumiez 0.04% 1.92x
Gap 0.03% 1.92x
Aeropostale 0.03% 1.83x
Express 0.03% 1.81x
Carhartt 0.19% 1.77x
Hollister 0.02% 1.61x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is sugargeekshow.com.

Website Composition Index
sugargeekshow.com 39.02% 153.81x
twosisterscrafting.com 25.99% 114.61x
handletheheat.com 24.81% 101.78x
lifeloveandsugar.com 44.60% 89.61x
bakerbynature.com 25.85% 79.57x
midgetmomma.com 17.64% 78.80x
lordbyronskitchen.com 16.74% 78.57x
rockrecipes.com 19.35% 75.73x
anitalianinmykitchen.com 25.40% 75.52x
browneyedbaker.com 19.50% 73.50x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 24.07% 59.27x
Scrapbooking & Home Art Projects 12.89% 52.57x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.68% 50.27x
Female Lifestyle Content Readers 6.10% 49.24x
Low Carb Diets 9.10% 45.45x
Canada Consumer Product Cluster 2.47% 40.68x
DIY Decoration & Furniture 6.56% 39.58x
Mommy Bloggers 20.14% 39.34x
Home Decoration Content Readers 36.81% 37.77x
Family on a Budget 39.51% 31.09x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female