Dstillery Audiences

CAKES & SWEETS

Audience Size: 601 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 601 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 50.45% 23.97x
Home Kitchen Chefs 39.49% 20.90x
Healthy Snacks Shoppers 42.31% 20.16x
Gourmet Food & Wine Researchers 36.10% 19.86x
Coupon Researchers 37.98% 19.57x
Recipe Researchers 38.32% 18.87x
Cookie Recipe Researchers 40.95% 18.52x
Cooking Show Fans 37.74% 18.39x
Cook at Home Parents 38.95% 18.18x
Misc-Deal Seekers or Coupon Shoppers 30.07% 17.16x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Columbia.

Location Composition Index
Columbia 0.01% 1.24x
Carhartt 0.22% 1.23x
Old Navy 0.06% 1.18x
American Apparel 0.02% 1.13x
Lane Bryant 0.04% 1.09x
Dressbarn 0.04% 1.06x
Belk 0.01% 0.99x
Talbots 0.04% 0.92x
Free People 0.01% 0.91x
Forever 21 0.03% 0.87x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 8.62% 401.64x
coolest-birthday-cakes.com 4.14% 337.05x
sweetsugarbelle.com 12.76% 313.95x
thecakeblog.com 15.66% 300.09x
cheapcookiecutters.com 4.46% 296.40x
howtocakeit.com 6.01% 284.57x
sprinklebakes.com 10.78% 250.54x
thebakingpan.com 3.55% 244.87x
chocoley.com 3.68% 227.24x
ericasweettooth.com 2.80% 224.52x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.45% 41.21x
Coupons & Family 16.56% 30.86x
Comedy Content 1.36% 30.81x
Scrapbooking & Home Art Projects 11.50% 30.70x
Tattoos & Costumes 0.91% 26.41x
Female Lifestyle Content Readers 7.25% 25.83x
Mommy Bloggers 10.08% 24.68x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.42% 24.33x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 20.44% 23.89x
Sewing, Embroidery & Fabrics 14.79% 22.75x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female