Dstillery Audiences

CAKES & SWEETS

Audience Size: 425.1 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 425.1 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 63.28% 23.03x
Home Kitchen Chefs 52.92% 20.49x
Healthy Snacks Shoppers 53.98% 19.77x
Cooking Show Fans 49.28% 19.38x
Gourmet Food & Wine Researchers 50.08% 19.01x
Cook at Home Parents 51.50% 18.92x
Coupon Researchers 49.33% 18.87x
Cookie Recipe Researchers 51.17% 18.73x
Bargain Shopping Researchers 43.60% 18.63x
Recipe Researchers 50.44% 18.56x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Columbia.

Location Composition Index
Columbia 0.03% 2.17x
Patagonia 0.01% 1.49x
Free People 0.02% 1.34x
Talbots 0.05% 1.31x
Levi Strauss 0.03% 1.22x
Jos A. Bank Clothiers 0.29% 1.18x
Eddie Bauer 0.03% 1.13x
Gap 0.09% 1.09x
Belk 0.01% 1.09x
Mens Wearhouse 0.46% 1.09x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 9.08% 402.75x
sweetsugarbelle.com 12.64% 373.31x
cheapcookiecutters.com 4.25% 321.28x
howtocakeit.com 5.74% 313.63x
coolest-birthday-cakes.com 4.74% 304.39x
thecakeblog.com 15.12% 300.42x
sweetopia.net 4.85% 278.49x
sprinklebakes.com 10.56% 262.35x
thebakingpan.com 3.27% 257.86x
thebearfootbaker.com 7.69% 248.88x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.75% 58.86x
Decoration & Fabric 0.12% 46.38x
Scrapbooking & Home Art Projects 12.73% 35.32x
Coupons & Family 17.75% 33.45x
Comedy Content 1.32% 33.30x
Tattoos & Costumes 0.65% 32.95x
Mommy Bloggers 12.76% 28.86x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.42% 27.66x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.31% 26.55x
Sewing, Embroidery & Fabrics 13.02% 25.95x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female