Dstillery Audiences

CAKES & SWEETS

Audience Size: 44.3 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 44.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 36.38% 32.13x
Home Kitchen Bakers 69.36% 30.72x
Home Kitchen Chefs 55.96% 27.69x
Pantry Recipes Researchers 31.91% 27.54x
Healthy Snacks Shoppers 61.06% 27.48x
Coupon Researchers 53.62% 26.60x
Cooking Show Fans 49.57% 25.17x
Gourmet Food & Wine Researchers 44.26% 24.94x
Recipe Researchers 47.02% 24.61x
Bargain Shopping Researchers 43.83% 24.57x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 2.71x
H&M 0.02% 1.92x
Hollister 0.02% 1.83x
The Childrens Place 0.04% 1.67x
Gymboree 0.02% 1.61x
Zumiez 0.02% 1.54x
Aeropostale 0.02% 1.39x
Gap 0.02% 1.31x
American Eagle Outfitters 0.02% 1.24x
White House Black Market 0.02% 1.22x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is cakecentral.com.

Website Composition Index
cakecentral.com 68.27% 549.07x
chelsweets.com 33.59% 217.70x
veenaazmanov.com 25.90% 200.67x
livforcake.com 27.66% 173.09x
mycakeschool.com 21.27% 149.57x
sugargeekshow.com 39.85% 145.47x
twosisterscrafting.com 24.87% 111.37x
thefirstyearblog.com 16.75% 108.11x
bakedbyanintrovert.com 19.77% 104.03x
handletheheat.com 24.74% 103.30x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 18.38% 53.69x
Scrapbooking & Home Art Projects 10.15% 52.83x
Canada Shopping - Kitchenware 1.05% 43.44x
Low Carb Diets 10.33% 42.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.17% 41.68x
Female Lifestyle Content Readers 7.05% 40.83x
Mommy Bloggers 15.67% 37.67x
Comedy Content 0.96% 36.62x
Canadian Healthcare 0.92% 36.20x
Canada Consumer Product Cluster 5.69% 35.50x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female