Dstillery Audiences

CAKES & SWEETS

Audience Size: 261.5 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 261.5 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 63.67% 25.79x
Home Kitchen Chefs 52.45% 23.01x
Healthy Snacks Shoppers 54.49% 21.91x
Cooking Show Fans 49.15% 21.91x
Gourmet Food & Wine Researchers 49.28% 21.48x
Cookie Recipe Researchers 51.36% 21.15x
Cook at Home Parents 52.05% 21.13x
Bargain Shopping Researchers 43.46% 21.10x
Recipe Researchers 49.64% 20.97x
Coupon Researchers 49.25% 20.89x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Belk.

Location Composition Index
Belk 0.01% 1.70x
Talbots 0.04% 1.59x
REI 0.01% 1.41x
Eddie Bauer 0.02% 1.41x
Carhartt 0.07% 1.33x
Bonobos 0.02% 1.33x
Jos A. Bank Clothiers 0.07% 1.27x
Uniqlo 0.01% 1.27x
Lane Bryant 0.04% 1.16x
LOFT 0.06% 1.12x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is wilton.com.

Website Composition Index
wilton.com 63.80% 234.51x
cakecentral.com 62.70% 226.87x
ashleemarie.com 13.32% 155.34x
livforcake.com 14.53% 116.88x
sugarhero.com 9.96% 116.27x
cakewhiz.com 9.42% 105.94x
thedomesticrebel.com 7.64% 98.97x
thefirstyearblog.com 9.43% 90.24x
beyondfrosting.com 12.95% 89.34x
preppykitchen.com 9.60% 88.78x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.79% 76.02x
Decoration & Fabric 0.10% 50.33x
Comedy Content 1.34% 43.91x
Scrapbooking & Home Art Projects 12.32% 40.78x
Coupons & Family 17.43% 37.92x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.13% 32.01x
Mommy Bloggers 12.68% 31.93x
Female Lifestyle Content Readers 10.41% 30.57x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.38% 30.37x
Sewing, Embroidery & Fabrics 11.97% 29.61x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female