Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 44.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 36.38% | 32.13x |
| Home Kitchen Bakers | 69.36% | 30.72x |
| Home Kitchen Chefs | 55.96% | 27.69x |
| Pantry Recipes Researchers | 31.91% | 27.54x |
| Healthy Snacks Shoppers | 61.06% | 27.48x |
| Coupon Researchers | 53.62% | 26.60x |
| Cooking Show Fans | 49.57% | 25.17x |
| Gourmet Food & Wine Researchers | 44.26% | 24.94x |
| Recipe Researchers | 47.02% | 24.61x |
| Bargain Shopping Researchers | 43.83% | 24.57x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.04% | 2.71x |
| H&M | 0.02% | 1.92x |
| Hollister | 0.02% | 1.83x |
| The Childrens Place | 0.04% | 1.67x |
| Gymboree | 0.02% | 1.61x |
| Zumiez | 0.02% | 1.54x |
| Aeropostale | 0.02% | 1.39x |
| Gap | 0.02% | 1.31x |
| American Eagle Outfitters | 0.02% | 1.24x |
| White House Black Market | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is cakecentral.com.
| Website | Composition | Index |
| cakecentral.com | 68.27% | 549.07x |
| chelsweets.com | 33.59% | 217.70x |
| veenaazmanov.com | 25.90% | 200.67x |
| livforcake.com | 27.66% | 173.09x |
| mycakeschool.com | 21.27% | 149.57x |
| sugargeekshow.com | 39.85% | 145.47x |
| twosisterscrafting.com | 24.87% | 111.37x |
| thefirstyearblog.com | 16.75% | 108.11x |
| bakedbyanintrovert.com | 19.77% | 104.03x |
| handletheheat.com | 24.74% | 103.30x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.
| Content Affinity | Composition | Index |
| Coupons & Family | 18.38% | 53.69x |
| Scrapbooking & Home Art Projects | 10.15% | 52.83x |
| Canada Shopping - Kitchenware | 1.05% | 43.44x |
| Low Carb Diets | 10.33% | 42.61x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 19.17% | 41.68x |
| Female Lifestyle Content Readers | 7.05% | 40.83x |
| Mommy Bloggers | 15.67% | 37.67x |
| Comedy Content | 0.96% | 36.62x |
| Canadian Healthcare | 0.92% | 36.20x |
| Canada Consumer Product Cluster | 5.69% | 35.50x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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