Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 261.5 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 63.67% | 25.79x |
| Home Kitchen Chefs | 52.45% | 23.01x |
| Healthy Snacks Shoppers | 54.49% | 21.91x |
| Cooking Show Fans | 49.15% | 21.91x |
| Gourmet Food & Wine Researchers | 49.28% | 21.48x |
| Cookie Recipe Researchers | 51.36% | 21.15x |
| Cook at Home Parents | 52.05% | 21.13x |
| Bargain Shopping Researchers | 43.46% | 21.10x |
| Recipe Researchers | 49.64% | 20.97x |
| Coupon Researchers | 49.25% | 20.89x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.70x |
| Talbots | 0.04% | 1.59x |
| REI | 0.01% | 1.41x |
| Eddie Bauer | 0.02% | 1.41x |
| Carhartt | 0.07% | 1.33x |
| Bonobos | 0.02% | 1.33x |
| Jos A. Bank Clothiers | 0.07% | 1.27x |
| Uniqlo | 0.01% | 1.27x |
| Lane Bryant | 0.04% | 1.16x |
| LOFT | 0.06% | 1.12x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is wilton.com.
| Website | Composition | Index |
| wilton.com | 63.80% | 234.51x |
| cakecentral.com | 62.70% | 226.87x |
| ashleemarie.com | 13.32% | 155.34x |
| livforcake.com | 14.53% | 116.88x |
| sugarhero.com | 9.96% | 116.27x |
| cakewhiz.com | 9.42% | 105.94x |
| thedomesticrebel.com | 7.64% | 98.97x |
| thefirstyearblog.com | 9.43% | 90.24x |
| beyondfrosting.com | 12.95% | 89.34x |
| preppykitchen.com | 9.60% | 88.78x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.79% | 76.02x |
| Decoration & Fabric | 0.10% | 50.33x |
| Comedy Content | 1.34% | 43.91x |
| Scrapbooking & Home Art Projects | 12.32% | 40.78x |
| Coupons & Family | 17.43% | 37.92x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 19.13% | 32.01x |
| Mommy Bloggers | 12.68% | 31.93x |
| Female Lifestyle Content Readers | 10.41% | 30.57x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.38% | 30.37x |
| Sewing, Embroidery & Fabrics | 11.97% | 29.61x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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