Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 305.4 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 1.01% | 33.92x |
| Home Kitchen Bakers | 64.86% | 30.77x |
| Home Kitchen Chefs | 51.98% | 26.47x |
| Healthy Snacks Shoppers | 54.71% | 26.00x |
| Cooking Show Fans | 50.91% | 25.00x |
| Recipe Researchers | 48.18% | 24.62x |
| Gourmet Food & Wine Researchers | 47.11% | 24.62x |
| Cook at Home Parents | 51.76% | 24.38x |
| Coupon Researchers | 50.36% | 24.06x |
| Home Design and Living Publication Readers | 43.11% | 23.77x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Curious about what else the Cakes & Sweets audience is interested in?
Sign Up
APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.02% | 2.05x |
| Express | 0.01% | 1.96x |
| Carhartt | 0.09% | 0.78x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Want to find more of the Cakes & Sweets audience in the real world?
Sign Up
WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is sweetsugarbelle.com.
| Website | Composition | Index |
| sweetsugarbelle.com | 15.42% | 365.56x |
| howtocakeit.com | 6.09% | 295.31x |
| thecakeblog.com | 15.62% | 290.68x |
| wilton.com | 55.10% | 265.42x |
| sprinklebakes.com | 12.08% | 253.51x |
| thebakingpan.com | 3.94% | 241.73x |
| sweetopia.net | 6.48% | 237.68x |
| thebearfootbaker.com | 8.47% | 233.59x |
| tikkido.com | 7.20% | 217.20x |
| cakecentral.com | 63.59% | 199.46x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Want to see more of the websites the Cakes & Sweets audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.28% | 94.99x |
| Comedy Content | 0.97% | 39.74x |
| Tattoos & Costumes | 0.68% | 39.65x |
| Scrapbooking & Home Art Projects | 13.17% | 39.07x |
| Coupons & Family | 18.80% | 37.31x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.41% | 34.13x |
| Female Lifestyle Content Readers | 11.64% | 32.70x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.27% | 32.11x |
| Party Suppliers | 10.76% | 31.57x |
| Arts & Crafts | 0.87% | 31.20x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Want to see more of the Content Affinities the Cakes & Sweets audience visits?
Sign Up
DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Cakes & Sweets audience?
Sign Up