Dstillery Audiences

CAKES & SWEETS

Audience Size: 557.2 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 557.2 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 51.08% 22.59x
Home Kitchen Chefs 39.67% 20.19x
Healthy Snacks Shoppers 41.22% 19.50x
Coupon Researchers 37.42% 18.65x
Gourmet Food & Wine Researchers 36.72% 18.50x
Cooking Show Fans 36.08% 18.40x
Cook at Home Parents 37.95% 17.97x
Recipe Researchers 37.37% 17.32x
Bargain Shopping Researchers 29.78% 17.29x
Misc-Deal Seekers or Coupon Shoppers 29.70% 16.46x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Old Navy.

Location Composition Index
Old Navy 0.08% 1.68x
Dressbarn 0.04% 1.46x
Madewell 0.01% 1.28x
Carhartt 0.19% 1.24x
REI 0.01% 1.24x
Abercrombie & Fitch 0.01% 1.21x
Aeropostale 0.02% 1.19x
Lane Bryant 0.03% 1.12x
Urban Outfitters 0.03% 1.08x
Gymboree 0.02% 1.07x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 9.64% 433.75x
sweetsugarbelle.com 9.77% 379.59x
coolest-birthday-cakes.com 4.79% 369.11x
cheapcookiecutters.com 4.52% 336.92x
thecakeblog.com 16.72% 325.93x
howtocakeit.com 6.59% 305.91x
sprinklebakes.com 9.87% 287.63x
thebakingpan.com 3.51% 275.40x
chocoley.com 3.68% 260.30x
wilton.com 63.91% 260.29x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.35% 37.65x
Scrapbooking & Home Art Projects 10.19% 33.13x
Coupons & Family 15.06% 32.89x
Comedy Content 1.36% 32.23x
Female Lifestyle Content Readers 6.65% 27.65x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.25% 25.69x
Mommy Bloggers 8.20% 25.23x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 19.14% 24.82x
Sewing, Embroidery & Fabrics 14.71% 23.03x
Tattoos & Costumes 1.01% 22.70x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999