Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 243.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 66.35% | 30.45x |
| Shelf-Stable Food Content Readers | 21.26% | 28.36x |
| Healthy Snacks Shoppers | 56.76% | 26.44x |
| Home Kitchen Chefs | 53.19% | 26.09x |
| Cooking Show Fans | 51.10% | 25.23x |
| Gourmet Food & Wine Researchers | 48.82% | 25.15x |
| Bargain Shopping Researchers | 47.97% | 24.84x |
| Recipe Researchers | 49.90% | 24.54x |
| Coupon Researchers | 53.03% | 24.42x |
| Home Design and Living Publication Readers | 45.13% | 24.29x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 2.51x |
| Forever 21 | 0.02% | 2.05x |
| Express | 0.01% | 1.95x |
| Maurices | 0.02% | 1.91x |
| Buckle | 0.01% | 1.88x |
| Carhartt | 0.16% | 1.23x |
| Mens Wearhouse | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is sweetsugarbelle.com.
| Website | Composition | Index |
| sweetsugarbelle.com | 15.34% | 419.53x |
| wilton.com | 47.52% | 330.30x |
| thecakeblog.com | 16.83% | 315.36x |
| sweetopia.net | 6.41% | 278.10x |
| thebearfootbaker.com | 8.26% | 265.44x |
| sprinklebakes.com | 14.20% | 256.25x |
| howtocakeit.com | 7.12% | 248.08x |
| cakecentral.com | 59.37% | 237.21x |
| bakedeco.com | 4.61% | 187.32x |
| berries.com | 5.50% | 169.36x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.23% | 87.36x |
| Tattoos & Costumes | 0.57% | 44.44x |
| Comedy Content | 1.04% | 40.55x |
| Scrapbooking & Home Art Projects | 14.76% | 38.94x |
| Coupons & Family | 20.56% | 37.57x |
| Chef & Restaurant Resources | 2.62% | 37.28x |
| Party Suppliers | 8.86% | 36.83x |
| Arts & Crafts | 0.74% | 34.79x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.36% | 32.94x |
| Female Lifestyle Content Readers | 12.31% | 32.87x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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