Dstillery Audiences

CAKES & SWEETS

Audience Size: 243.3 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 243.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 66.35% 30.45x
Shelf-Stable Food Content Readers 21.26% 28.36x
Healthy Snacks Shoppers 56.76% 26.44x
Home Kitchen Chefs 53.19% 26.09x
Cooking Show Fans 51.10% 25.23x
Gourmet Food & Wine Researchers 48.82% 25.15x
Bargain Shopping Researchers 47.97% 24.84x
Recipe Researchers 49.90% 24.54x
Coupon Researchers 53.03% 24.42x
Home Design and Living Publication Readers 45.13% 24.29x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.51x
Forever 21 0.02% 2.05x
Express 0.01% 1.95x
Maurices 0.02% 1.91x
Buckle 0.01% 1.88x
Carhartt 0.16% 1.23x
Mens Wearhouse 0.01% 1.17x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is sweetsugarbelle.com.

Website Composition Index
sweetsugarbelle.com 15.34% 419.53x
wilton.com 47.52% 330.30x
thecakeblog.com 16.83% 315.36x
sweetopia.net 6.41% 278.10x
thebearfootbaker.com 8.26% 265.44x
sprinklebakes.com 14.20% 256.25x
howtocakeit.com 7.12% 248.08x
cakecentral.com 59.37% 237.21x
bakedeco.com 4.61% 187.32x
berries.com 5.50% 169.36x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.23% 87.36x
Tattoos & Costumes 0.57% 44.44x
Comedy Content 1.04% 40.55x
Scrapbooking & Home Art Projects 14.76% 38.94x
Coupons & Family 20.56% 37.57x
Chef & Restaurant Resources 2.62% 37.28x
Party Suppliers 8.86% 36.83x
Arts & Crafts 0.74% 34.79x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.36% 32.94x
Female Lifestyle Content Readers 12.31% 32.87x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female