Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 528.1 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 52.05% | 30.68x |
| Home Kitchen Chefs | 41.39% | 26.52x |
| Healthy Snacks Shoppers | 43.46% | 26.00x |
| Cookie Recipe Researchers | 42.23% | 25.00x |
| Coupon Researchers | 39.85% | 24.94x |
| Recipe Researchers | 40.38% | 24.26x |
| Bargain Shopping Researchers | 32.46% | 24.18x |
| Cooking Show Fans | 39.15% | 24.10x |
| Cook at Home Parents | 40.48% | 23.58x |
| Gourmet Food & Wine Researchers | 40.61% | 23.20x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.01% | 1.39x |
| Coach | 0.04% | 1.37x |
| Gap | 0.05% | 1.31x |
| Mens Wearhouse | 0.47% | 1.30x |
| Zumiez | 0.05% | 1.28x |
| Eddie Bauer | 0.02% | 1.27x |
| The Childrens Place | 0.04% | 1.21x |
| American Eagle Outfitters | 0.03% | 1.18x |
| Jos A. Bank Clothiers | 0.26% | 1.15x |
| The North Face | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 8.47% | 357.30x |
| sweetsugarbelle.com | 13.43% | 313.72x |
| coolest-birthday-cakes.com | 4.09% | 280.23x |
| cheapcookiecutters.com | 4.50% | 277.20x |
| lilaloa.com | 2.79% | 264.87x |
| howtocakeit.com | 5.86% | 259.95x |
| thecakeblog.com | 15.66% | 259.64x |
| sprinklebakes.com | 10.69% | 231.11x |
| thebakingpan.com | 3.36% | 227.09x |
| ericasweettooth.com | 2.61% | 207.40x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.55% | 48.69x |
| Decoration & Fabric | 0.13% | 40.86x |
| Coupons & Family | 16.82% | 33.22x |
| Tattoos & Costumes | 0.69% | 32.70x |
| Scrapbooking & Home Art Projects | 12.18% | 32.22x |
| Comedy Content | 1.32% | 30.96x |
| Female Lifestyle Content Readers | 8.24% | 26.15x |
| Mommy Bloggers | 11.62% | 26.03x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.25% | 25.97x |
| Sewing, Embroidery & Fabrics | 13.57% | 25.82x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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