Dstillery Audiences

CAKES & SWEETS

Audience Size: 551 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 551 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 51.59% 26.85x
Home Kitchen Chefs 40.27% 23.91x
Healthy Snacks Shoppers 43.43% 22.81x
Coupon Researchers 40.06% 21.91x
Recipe Researchers 40.08% 21.23x
Cookie Recipe Researchers 42.94% 20.92x
Gourmet Food & Wine Researchers 39.54% 20.55x
Bargain Shopping Researchers 32.95% 20.17x
Cooking Show Fans 40.53% 19.60x
Misc-Deal Seekers or Coupon Shoppers 33.25% 19.54x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.56x
Levi Strauss 0.02% 1.44x
Mens Wearhouse 0.30% 1.35x
Zumiez 0.04% 1.28x
Lane Bryant 0.06% 1.27x
Charlotte Russe 0.02% 1.26x
Aeropostale 0.03% 1.25x
Dressbarn 0.05% 1.17x
Hugo Boss 0.03% 1.13x
Calvin Klein 0.01% 1.06x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 8.40% 445.27x
sweetsugarbelle.com 13.33% 370.33x
coolest-birthday-cakes.com 4.04% 358.69x
cheapcookiecutters.com 4.44% 333.72x
thecakeblog.com 15.59% 319.91x
howtocakeit.com 5.97% 306.70x
sprinklebakes.com 10.84% 281.18x
thebakingpan.com 3.34% 274.44x
ericasweettooth.com 2.70% 252.18x
chocoley.com 3.69% 247.14x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.53% 49.49x
Decoration & Fabric 0.14% 41.92x
Coupons & Family 16.97% 35.04x
Tattoos & Costumes 0.83% 33.82x
Scrapbooking & Home Art Projects 12.20% 33.20x
Comedy Content 1.40% 32.88x
Mommy Bloggers 11.20% 27.81x
Female Lifestyle Content Readers 7.96% 27.80x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.65% 27.46x
Sewing, Embroidery & Fabrics 14.42% 26.55x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female