Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 27.44% | 41.32x |
| Home Kitchen Bakers | 57.89% | 40.13x |
| Dessert/Sweets Bakers | 62.78% | 39.57x |
| Healthy Snacks Shoppers | 53.38% | 36.30x |
| Coupon Researchers | 44.36% | 36.18x |
| Kitchen & Bathroom Remodelers | 38.35% | 34.35x |
| Christmas Traditions Researchers | 55.64% | 32.55x |
| Pantry Recipes Researchers | 22.93% | 32.36x |
| Home Design and Living Publication Readers | 22.18% | 32.35x |
| Home Kitchen Chefs | 46.99% | 32.28x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 2.74x |
| White House Black Market | 0.03% | 2.00x |
| American Eagle Outfitters | 0.03% | 1.99x |
| Buckle | 0.03% | 1.95x |
| Zumiez | 0.04% | 1.92x |
| Gap | 0.03% | 1.92x |
| Aeropostale | 0.03% | 1.83x |
| Express | 0.03% | 1.81x |
| Carhartt | 0.19% | 1.77x |
| Hollister | 0.02% | 1.61x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is sugargeekshow.com.
| Website | Composition | Index |
| sugargeekshow.com | 39.02% | 153.81x |
| twosisterscrafting.com | 25.99% | 114.61x |
| handletheheat.com | 24.81% | 101.78x |
| lifeloveandsugar.com | 44.60% | 89.61x |
| bakerbynature.com | 25.85% | 79.57x |
| midgetmomma.com | 17.64% | 78.80x |
| lordbyronskitchen.com | 16.74% | 78.57x |
| rockrecipes.com | 19.35% | 75.73x |
| anitalianinmykitchen.com | 25.40% | 75.52x |
| browneyedbaker.com | 19.50% | 73.50x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.
| Content Affinity | Composition | Index |
| Coupons & Family | 24.07% | 59.27x |
| Scrapbooking & Home Art Projects | 12.89% | 52.57x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.68% | 50.27x |
| Female Lifestyle Content Readers | 6.10% | 49.24x |
| Low Carb Diets | 9.10% | 45.45x |
| Canada Consumer Product Cluster | 2.47% | 40.68x |
| DIY Decoration & Furniture | 6.56% | 39.58x |
| Mommy Bloggers | 20.14% | 39.34x |
| Home Decoration Content Readers | 36.81% | 37.77x |
| Family on a Budget | 39.51% | 31.09x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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