Dstillery Audiences

CAKES & SWEETS

Audience Size: 60.7 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 60.7 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 41.03% 37.99x
Home Kitchen Bakers 69.38% 32.08x
Pantry Recipes Researchers 34.39% 31.76x
Healthy Snacks Shoppers 62.29% 30.64x
Home Kitchen Chefs 58.67% 30.24x
Gourmet Food & Wine Researchers 46.15% 27.77x
Cooking Show Fans 50.68% 27.35x
Coupon Researchers 55.05% 27.34x
Recipe Researchers 49.77% 27.11x
Home Design and Living Publication Readers 41.18% 26.73x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.36x
Banana Republic 0.01% 1.96x
Zumiez 0.01% 1.91x
The Childrens Place 0.01% 1.82x
Carhartt 0.06% 1.43x
American Eagle Outfitters 0.01% 1.24x
Aeropostale 0.01% 1.23x
Buckle 0.01% 1.14x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is cakecentral.com.

Website Composition Index
cakecentral.com 60.27% 465.68x
veenaazmanov.com 21.83% 166.05x
cakewhiz.com 13.43% 160.70x
chelsweets.com 27.34% 141.96x
beyondfrosting.com 16.52% 127.19x
mycakeschool.com 18.06% 118.53x
thedomesticrebel.com 11.93% 117.06x
ladybehindthecurtain.com 9.47% 112.50x
livforcake.com 27.56% 111.23x
completelydelicious.com 8.73% 105.62x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 1.76% 61.51x
Scrapbooking & Home Art Projects 12.91% 56.76x
Coupons & Family 21.72% 54.95x
Canada Shopping - General Commerce 1.70% 50.23x
Female Lifestyle Content Readers 10.57% 49.29x
Low Carb Diets 13.84% 46.22x
Mommy Bloggers 20.33% 41.44x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 24.07% 40.45x
DIY Decoration & Furniture 6.83% 36.71x
Comedy Content 1.30% 35.45x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female