Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 557.2 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 51.08% | 22.59x |
| Home Kitchen Chefs | 39.67% | 20.19x |
| Healthy Snacks Shoppers | 41.22% | 19.50x |
| Coupon Researchers | 37.42% | 18.65x |
| Gourmet Food & Wine Researchers | 36.72% | 18.50x |
| Cooking Show Fans | 36.08% | 18.40x |
| Cook at Home Parents | 37.95% | 17.97x |
| Recipe Researchers | 37.37% | 17.32x |
| Bargain Shopping Researchers | 29.78% | 17.29x |
| Misc-Deal Seekers or Coupon Shoppers | 29.70% | 16.46x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.08% | 1.68x |
| Dressbarn | 0.04% | 1.46x |
| Madewell | 0.01% | 1.28x |
| Carhartt | 0.19% | 1.24x |
| REI | 0.01% | 1.24x |
| Abercrombie & Fitch | 0.01% | 1.21x |
| Aeropostale | 0.02% | 1.19x |
| Lane Bryant | 0.03% | 1.12x |
| Urban Outfitters | 0.03% | 1.08x |
| Gymboree | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 9.64% | 433.75x |
| sweetsugarbelle.com | 9.77% | 379.59x |
| coolest-birthday-cakes.com | 4.79% | 369.11x |
| cheapcookiecutters.com | 4.52% | 336.92x |
| thecakeblog.com | 16.72% | 325.93x |
| howtocakeit.com | 6.59% | 305.91x |
| sprinklebakes.com | 9.87% | 287.63x |
| thebakingpan.com | 3.51% | 275.40x |
| chocoley.com | 3.68% | 260.30x |
| wilton.com | 63.91% | 260.29x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.35% | 37.65x |
| Scrapbooking & Home Art Projects | 10.19% | 33.13x |
| Coupons & Family | 15.06% | 32.89x |
| Comedy Content | 1.36% | 32.23x |
| Female Lifestyle Content Readers | 6.65% | 27.65x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 5.25% | 25.69x |
| Mommy Bloggers | 8.20% | 25.23x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 19.14% | 24.82x |
| Sewing, Embroidery & Fabrics | 14.71% | 23.03x |
| Tattoos & Costumes | 1.01% | 22.70x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999
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