Dstillery Audiences

CAKES & SWEETS

Audience Size: 42.3 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 42.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 65.81% 40.68x
Dessert/Sweets Bakers 67.91% 39.49x
Healthy Snacks Shoppers 54.65% 33.28x
Shelf-Stable Food Content Readers 26.05% 32.75x
Home Kitchen Chefs 44.65% 32.60x
Coupon Researchers 45.58% 31.78x
Christmas Traditions Researchers 55.35% 31.21x
Cooking Show Fans 41.63% 30.02x
Misc-Deal Seekers or Coupon Shoppers 33.72% 29.92x
Recipe Researchers 38.37% 29.79x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is H&M.

Location Composition Index
H&M 0.05% 3.98x
Gap 0.05% 2.46x
Dressbarn 0.05% 2.34x
Zumiez 0.05% 2.04x
Michael Kors 0.02% 1.96x
Old Navy 0.07% 1.92x
J. Crew 0.02% 1.71x
Hollister 0.02% 1.61x
Gymboree 0.02% 1.45x
Jos A. Bank Clothiers 0.02% 1.26x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is chelsweets.com.

Website Composition Index
chelsweets.com 31.26% 230.99x
veenaazmanov.com 24.61% 199.34x
livforcake.com 25.36% 182.79x
mycakeschool.com 20.44% 162.10x
cakewhiz.com 18.68% 138.31x
sugargeekshow.com 37.76% 137.92x
thedomesticrebel.com 15.85% 121.04x
thefirstyearblog.com 17.66% 116.86x
bakedbyanintrovert.com 17.85% 105.77x
bakingamoment.com 22.58% 101.60x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 22.02% 53.77x
Scrapbooking & Home Art Projects 10.37% 45.59x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.61% 44.93x
Female Lifestyle Content Readers 5.54% 40.40x
Low Carb Diets 8.48% 40.22x
Mommy Bloggers 17.00% 37.04x
DIY Decoration & Furniture 5.40% 36.10x
Home Decoration Content Readers 33.38% 33.77x
Canada Consumer Product Cluster 3.03% 31.54x
Sewing, Embroidery & Fabrics 6.34% 28.76x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female