Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 551 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 51.59% | 26.85x |
| Home Kitchen Chefs | 40.27% | 23.91x |
| Healthy Snacks Shoppers | 43.43% | 22.81x |
| Coupon Researchers | 40.06% | 21.91x |
| Recipe Researchers | 40.08% | 21.23x |
| Cookie Recipe Researchers | 42.94% | 20.92x |
| Gourmet Food & Wine Researchers | 39.54% | 20.55x |
| Bargain Shopping Researchers | 32.95% | 20.17x |
| Cooking Show Fans | 40.53% | 19.60x |
| Misc-Deal Seekers or Coupon Shoppers | 33.25% | 19.54x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.56x |
| Levi Strauss | 0.02% | 1.44x |
| Mens Wearhouse | 0.30% | 1.35x |
| Zumiez | 0.04% | 1.28x |
| Lane Bryant | 0.06% | 1.27x |
| Charlotte Russe | 0.02% | 1.26x |
| Aeropostale | 0.03% | 1.25x |
| Dressbarn | 0.05% | 1.17x |
| Hugo Boss | 0.03% | 1.13x |
| Calvin Klein | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 8.40% | 445.27x |
| sweetsugarbelle.com | 13.33% | 370.33x |
| coolest-birthday-cakes.com | 4.04% | 358.69x |
| cheapcookiecutters.com | 4.44% | 333.72x |
| thecakeblog.com | 15.59% | 319.91x |
| howtocakeit.com | 5.97% | 306.70x |
| sprinklebakes.com | 10.84% | 281.18x |
| thebakingpan.com | 3.34% | 274.44x |
| ericasweettooth.com | 2.70% | 252.18x |
| chocoley.com | 3.69% | 247.14x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.53% | 49.49x |
| Decoration & Fabric | 0.14% | 41.92x |
| Coupons & Family | 16.97% | 35.04x |
| Tattoos & Costumes | 0.83% | 33.82x |
| Scrapbooking & Home Art Projects | 12.20% | 33.20x |
| Comedy Content | 1.40% | 32.88x |
| Mommy Bloggers | 11.20% | 27.81x |
| Female Lifestyle Content Readers | 7.96% | 27.80x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.65% | 27.46x |
| Sewing, Embroidery & Fabrics | 14.42% | 26.55x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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