Dstillery Audiences

CAKES & SWEETS

Audience Size: 16.5 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 16.5 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Dessert/Sweets Bakers.

Interest Composition Index
Dessert/Sweets Bakers 72.92% 49.31x
Shelf-Stable Food Content Readers 25.00% 45.91x
Christmas Traditions Researchers 65.28% 45.59x
Home Kitchen Chefs 54.86% 44.55x
Healthy Eaters 51.39% 42.77x
Home Kitchen Bakers 76.39% 42.31x
Home Design and Living Publication Readers 20.14% 41.25x
Plant Based & Vegan Food Recipe Shoppers 43.75% 40.89x
Sweet Tooths 80.56% 40.13x
Pre-Measured Grocery Shoppers 46.53% 38.14x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.04% 1.97x
Buckle 0.03% 1.95x
Carhartt 0.16% 1.70x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is lifeloveandsugar.com.

Website Composition Index
lifeloveandsugar.com 43.82% 116.42x
theviewfromgreatisland.com 29.04% 88.33x
livewellbakeoften.com 30.79% 84.96x
cookiesandcups.com 33.78% 74.27x
crazyforcrust.com 32.23% 73.83x
preppykitchen.com 41.43% 73.58x
biggerbolderbaking.com 23.18% 71.36x
afamilyfeast.com 21.55% 69.50x
recipegirl.com 22.41% 68.55x
sixsistersstuff.com 22.68% 67.38x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 24.84% 74.31x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 23.31% 70.78x
Scrapbooking & Home Art Projects 12.48% 69.88x
Low Carb Diets 11.85% 69.07x
Female Lifestyle Content Readers 6.24% 66.76x
Mommy Bloggers 21.40% 49.91x
Home Decoration Content Readers 38.85% 47.61x
Sewing, Embroidery & Fabrics 8.41% 42.02x
Assorted Topics (Family, Household Wellness, The Beach) 25.10% 40.93x
Vegetarian Diet 12.36% 40.87x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female