Dstillery Audiences

CAKES & SWEETS

Audience Size: 305.4 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 305.4 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 1.01% 33.92x
Home Kitchen Bakers 64.86% 30.77x
Home Kitchen Chefs 51.98% 26.47x
Healthy Snacks Shoppers 54.71% 26.00x
Cooking Show Fans 50.91% 25.00x
Recipe Researchers 48.18% 24.62x
Gourmet Food & Wine Researchers 47.11% 24.62x
Cook at Home Parents 51.76% 24.38x
Coupon Researchers 50.36% 24.06x
Home Design and Living Publication Readers 43.11% 23.77x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Forever 21.

Location Composition Index
Forever 21 0.02% 2.05x
Express 0.01% 1.96x
Carhartt 0.09% 0.78x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is sweetsugarbelle.com.

Website Composition Index
sweetsugarbelle.com 15.42% 365.56x
howtocakeit.com 6.09% 295.31x
thecakeblog.com 15.62% 290.68x
wilton.com 55.10% 265.42x
sprinklebakes.com 12.08% 253.51x
thebakingpan.com 3.94% 241.73x
sweetopia.net 6.48% 237.68x
thebearfootbaker.com 8.47% 233.59x
tikkido.com 7.20% 217.20x
cakecentral.com 63.59% 199.46x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.28% 94.99x
Comedy Content 0.97% 39.74x
Tattoos & Costumes 0.68% 39.65x
Scrapbooking & Home Art Projects 13.17% 39.07x
Coupons & Family 18.80% 37.31x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.41% 34.13x
Female Lifestyle Content Readers 11.64% 32.70x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.27% 32.11x
Party Suppliers 10.76% 31.57x
Arts & Crafts 0.87% 31.20x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female