Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 85.9 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 44.74% | 36.47x |
| Home Kitchen Bakers | 68.87% | 33.25x |
| Home Kitchen Chefs | 57.53% | 32.01x |
| Healthy Snacks Shoppers | 63.51% | 31.93x |
| Coupon Researchers | 57.63% | 30.58x |
| Pantry Recipes Researchers | 37.53% | 30.06x |
| Bargain Shopping Researchers | 48.87% | 29.82x |
| Cooking Show Fans | 54.23% | 29.67x |
| Home and Garden TV Fans | 51.13% | 29.06x |
| Gourmet Food & Wine Researchers | 49.28% | 28.86x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.36x |
| Express | 0.02% | 2.19x |
| Banana Republic | 0.01% | 1.96x |
| Zumiez | 0.01% | 1.91x |
| Gap | 0.01% | 1.85x |
| Gymboree | 0.01% | 1.65x |
| Lane Bryant | 0.01% | 1.56x |
| Journeys | 0.02% | 1.55x |
| LOFT | 0.01% | 1.52x |
| Dressbarn | 0.01% | 1.51x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is cakecentral.com.
| Website | Composition | Index |
| cakecentral.com | 56.20% | 422.33x |
| ashleemarie.com | 27.36% | 280.22x |
| rosebakes.com | 12.81% | 212.74x |
| iscreamforbuttercream.com | 10.88% | 188.40x |
| sugarhero.com | 13.63% | 183.84x |
| veenaazmanov.com | 19.64% | 148.14x |
| somethingswanky.com | 10.12% | 143.62x |
| cupcakeproject.com | 10.22% | 140.57x |
| cakewhiz.com | 14.94% | 129.76x |
| yourcupofcake.com | 10.26% | 126.62x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.75% | 154.66x |
| Party Suppliers | 3.59% | 60.43x |
| Scrapbooking & Home Art Projects | 15.18% | 58.47x |
| Chef & Restaurant Resources | 1.02% | 56.73x |
| Coupons & Family | 23.13% | 52.52x |
| Female Lifestyle Content Readers | 11.87% | 50.18x |
| Arts & Crafts | 0.53% | 48.67x |
| Food Cluster | 0.62% | 47.96x |
| Survival Guides | 0.58% | 47.86x |
| Low Carb Diets | 16.34% | 46.50x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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