Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 601 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 50.45% | 23.97x |
| Home Kitchen Chefs | 39.49% | 20.90x |
| Healthy Snacks Shoppers | 42.31% | 20.16x |
| Gourmet Food & Wine Researchers | 36.10% | 19.86x |
| Coupon Researchers | 37.98% | 19.57x |
| Recipe Researchers | 38.32% | 18.87x |
| Cookie Recipe Researchers | 40.95% | 18.52x |
| Cooking Show Fans | 37.74% | 18.39x |
| Cook at Home Parents | 38.95% | 18.18x |
| Misc-Deal Seekers or Coupon Shoppers | 30.07% | 17.16x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.24x |
| Carhartt | 0.22% | 1.23x |
| Old Navy | 0.06% | 1.18x |
| American Apparel | 0.02% | 1.13x |
| Lane Bryant | 0.04% | 1.09x |
| Dressbarn | 0.04% | 1.06x |
| Belk | 0.01% | 0.99x |
| Talbots | 0.04% | 0.92x |
| Free People | 0.01% | 0.91x |
| Forever 21 | 0.03% | 0.87x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 8.62% | 401.64x |
| coolest-birthday-cakes.com | 4.14% | 337.05x |
| sweetsugarbelle.com | 12.76% | 313.95x |
| thecakeblog.com | 15.66% | 300.09x |
| cheapcookiecutters.com | 4.46% | 296.40x |
| howtocakeit.com | 6.01% | 284.57x |
| sprinklebakes.com | 10.78% | 250.54x |
| thebakingpan.com | 3.55% | 244.87x |
| chocoley.com | 3.68% | 227.24x |
| ericasweettooth.com | 2.80% | 224.52x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.45% | 41.21x |
| Coupons & Family | 16.56% | 30.86x |
| Comedy Content | 1.36% | 30.81x |
| Scrapbooking & Home Art Projects | 11.50% | 30.70x |
| Tattoos & Costumes | 0.91% | 26.41x |
| Female Lifestyle Content Readers | 7.25% | 25.83x |
| Mommy Bloggers | 10.08% | 24.68x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 6.42% | 24.33x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 20.44% | 23.89x |
| Sewing, Embroidery & Fabrics | 14.79% | 22.75x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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