Dstillery Audiences

CAKES & SWEETS

Audience Size: 85.9 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 85.9 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 44.74% 36.47x
Home Kitchen Bakers 68.87% 33.25x
Home Kitchen Chefs 57.53% 32.01x
Healthy Snacks Shoppers 63.51% 31.93x
Coupon Researchers 57.63% 30.58x
Pantry Recipes Researchers 37.53% 30.06x
Bargain Shopping Researchers 48.87% 29.82x
Cooking Show Fans 54.23% 29.67x
Home and Garden TV Fans 51.13% 29.06x
Gourmet Food & Wine Researchers 49.28% 28.86x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.36x
Express 0.02% 2.19x
Banana Republic 0.01% 1.96x
Zumiez 0.01% 1.91x
Gap 0.01% 1.85x
Gymboree 0.01% 1.65x
Lane Bryant 0.01% 1.56x
Journeys 0.02% 1.55x
LOFT 0.01% 1.52x
Dressbarn 0.01% 1.51x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is cakecentral.com.

Website Composition Index
cakecentral.com 56.20% 422.33x
ashleemarie.com 27.36% 280.22x
rosebakes.com 12.81% 212.74x
iscreamforbuttercream.com 10.88% 188.40x
sugarhero.com 13.63% 183.84x
veenaazmanov.com 19.64% 148.14x
somethingswanky.com 10.12% 143.62x
cupcakeproject.com 10.22% 140.57x
cakewhiz.com 14.94% 129.76x
yourcupofcake.com 10.26% 126.62x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.75% 154.66x
Party Suppliers 3.59% 60.43x
Scrapbooking & Home Art Projects 15.18% 58.47x
Chef & Restaurant Resources 1.02% 56.73x
Coupons & Family 23.13% 52.52x
Female Lifestyle Content Readers 11.87% 50.18x
Arts & Crafts 0.53% 48.67x
Food Cluster 0.62% 47.96x
Survival Guides 0.58% 47.86x
Low Carb Diets 16.34% 46.50x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female