Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 516 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 50.89% | 31.11x |
| Home Kitchen Chefs | 41.20% | 25.92x |
| Healthy Snacks Shoppers | 42.23% | 25.89x |
| Cookie Recipe Researchers | 41.69% | 25.08x |
| Gourmet Food & Wine Researchers | 37.67% | 24.72x |
| Recipe Researchers | 38.98% | 24.61x |
| Cooking Show Fans | 37.70% | 24.56x |
| Coupon Researchers | 39.54% | 24.22x |
| Bargain Shopping Researchers | 32.59% | 23.67x |
| Cook at Home Parents | 39.98% | 23.52x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 1.71x |
| Belk | 0.02% | 1.62x |
| Eddie Bauer | 0.04% | 1.43x |
| Mens Wearhouse | 0.57% | 1.24x |
| Express Outlets | 0.01% | 1.24x |
| Zara | 0.03% | 1.21x |
| Carhartt | 0.01% | 1.21x |
| Gymboree | 0.06% | 1.18x |
| Uniqlo | 0.02% | 1.13x |
| Jos A. Bank Clothiers | 0.31% | 1.11x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 8.70% | 367.02x |
| sweetsugarbelle.com | 13.07% | 335.03x |
| cheapcookiecutters.com | 4.41% | 290.96x |
| coolest-birthday-cakes.com | 4.35% | 284.57x |
| lilaloa.com | 2.94% | 282.54x |
| howtocakeit.com | 5.81% | 277.91x |
| thecakeblog.com | 15.32% | 271.65x |
| sweetopia.net | 5.00% | 246.15x |
| sprinklebakes.com | 10.49% | 237.87x |
| thebakingpan.com | 3.30% | 233.70x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.60% | 47.09x |
| Decoration & Fabric | 0.13% | 44.29x |
| Scrapbooking & Home Art Projects | 12.25% | 32.52x |
| Tattoos & Costumes | 0.63% | 31.87x |
| Coupons & Family | 17.19% | 31.64x |
| Comedy Content | 1.29% | 30.13x |
| Mommy Bloggers | 12.15% | 27.07x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.12% | 24.76x |
| Sewing, Embroidery & Fabrics | 13.17% | 24.74x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.39% | 24.60x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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