Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Chefs.
| Interest | Composition | Index |
| Home Kitchen Chefs | 47.58% | 82.85x |
| Dessert/Sweets Bakers | 68.55% | 76.52x |
| Healthy Diet Recipe Researchers | 45.97% | 74.54x |
| Christmas Traditions Researchers | 59.68% | 69.55x |
| Plant Based & Vegan Food Recipe Shoppers | 39.52% | 65.58x |
| Pre-Measured Grocery Shoppers | 38.71% | 62.70x |
| Seasonal Recipe Blog Readers | 54.03% | 52.43x |
| DIY Upcycle Home Project Planners | 57.26% | 50.83x |
| Beekeeping Enthusiasts | 32.26% | 50.27x |
| Food Allergies Researchers | 37.90% | 49.98x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.16% | 1.70x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is crazyforcrust.com.
| Website | Composition | Index |
| crazyforcrust.com | 31.24% | 66.75x |
| thefoodcharlatan.com | 26.19% | 64.26x |
| shugarysweets.com | 35.60% | 63.01x |
| preppykitchen.com | 41.02% | 59.42x |
| iambaker.net | 35.48% | 53.06x |
| thenovicechefblog.com | 28.37% | 52.72x |
| carlsbadcravings.com | 21.38% | 51.48x |
| lovefromtheoven.com | 19.23% | 50.44x |
| thekitchenmagpie.com | 23.18% | 49.89x |
| butterwithasideofbread.com | 20.44% | 49.88x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 9.85% | 77.84x |
| Coupons & Family | 22.17% | 76.79x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.91% | 72.62x |
| Scrapbooking & Home Art Projects | 11.49% | 62.94x |
| Home Decoration Content Readers | 31.20% | 54.56x |
| Vegetarian Diet | 12.64% | 51.08x |
| DIY Decoration & Furniture | 6.08% | 50.18x |
| Mommy Bloggers | 20.69% | 47.30x |
| Sewing, Embroidery & Fabrics | 8.21% | 45.30x |
| Stay at Home Mom | 34.65% | 44.76x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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