Dstillery Audiences

CAKES & SWEETS

Audience Size: 156.3 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 156.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 69.66% 24.07x
Shelf-Stable Food Content Readers 40.95% 23.12x
Healthy Snacks Shoppers 61.45% 22.10x
Recipe Researchers 52.94% 21.36x
Cooking Show Fans 51.62% 21.18x
Home and Garden TV Fans 49.40% 21.08x
Coupon Researchers 56.06% 21.02x
Home Kitchen Chefs 56.53% 20.89x
Pantry Recipes Researchers 33.33% 20.69x
Bargain Shopping Researchers 52.34% 20.00x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.26x
Maurices 0.03% 1.97x
Chicos 0.02% 1.91x
Talbots 0.01% 1.85x
Zumiez 0.01% 1.84x
Jos A. Bank Clothiers 0.01% 1.63x
Banana Republic 0.01% 1.53x
White House Black Market 0.01% 1.43x
Buckle 0.01% 1.42x
Lane Bryant 0.01% 1.39x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is sweetsugarbelle.com.

Website Composition Index
sweetsugarbelle.com 16.11% 451.91x
wilton.com 43.35% 363.39x
thecakeblog.com 18.24% 342.86x
sprinklebakes.com 15.54% 277.09x
howtocakeit.com 8.15% 250.17x
cakecentral.com 59.27% 244.78x
tikkido.com 9.85% 193.40x
southernfatty.com 8.90% 163.39x
rosebakes.com 12.70% 143.08x
bakeat350.net 5.46% 135.02x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.45% 83.72x
Tattoos & Costumes 0.50% 44.15x
Chef & Restaurant Resources 2.28% 38.07x
Scrapbooking & Home Art Projects 15.82% 36.60x
Arts & Crafts 0.71% 36.16x
Party Suppliers 7.28% 36.11x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.41% 33.97x
Coupons & Family 22.46% 33.90x
Female Lifestyle Content Readers 13.90% 30.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 25.64% 26.05x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female