Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 567.1 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 53.49% | 24.55x |
| Home Kitchen Chefs | 42.37% | 21.82x |
| Healthy Snacks Shoppers | 44.85% | 21.35x |
| Coupon Researchers | 41.06% | 20.74x |
| Recipe Researchers | 40.95% | 20.15x |
| Gourmet Food & Wine Researchers | 39.75% | 19.80x |
| Cookie Recipe Researchers | 43.95% | 19.46x |
| Cooking Show Fans | 40.84% | 18.62x |
| Cook at Home Parents | 42.49% | 18.57x |
| Bargain Shopping Researchers | 34.17% | 18.51x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.03% | 1.41x |
| Tommy Bahama | 0.03% | 1.31x |
| Joe's Jeans | 0.01% | 1.29x |
| Belk | 0.02% | 1.24x |
| Mens Wearhouse | 0.13% | 1.21x |
| Dressbarn | 0.04% | 1.19x |
| Kate Spade | 0.02% | 1.17x |
| J. Crew | 0.04% | 1.16x |
| LL Bean | 0.01% | 1.15x |
| Michael Kors | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 8.38% | 435.28x |
| coolest-birthday-cakes.com | 4.10% | 362.18x |
| sweetsugarbelle.com | 13.02% | 350.16x |
| cheapcookiecutters.com | 4.40% | 326.07x |
| thecakeblog.com | 15.48% | 320.15x |
| howtocakeit.com | 5.94% | 306.61x |
| sprinklebakes.com | 10.82% | 274.65x |
| thebakingpan.com | 3.42% | 270.54x |
| ericasweettooth.com | 2.77% | 246.74x |
| wilton.com | 62.42% | 242.63x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.49% | 47.81x |
| Decoration & Fabric | 0.16% | 46.02x |
| Coupons & Family | 16.99% | 34.47x |
| Scrapbooking & Home Art Projects | 11.90% | 33.76x |
| Comedy Content | 1.38% | 32.71x |
| Tattoos & Costumes | 0.89% | 32.41x |
| Mommy Bloggers | 10.61% | 27.56x |
| Female Lifestyle Content Readers | 7.72% | 27.28x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 20.77% | 26.62x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 7.03% | 26.11x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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