Dstillery Audiences

CAKES & SWEETS

Audience Size: 543.7 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 543.7 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 53.27% 25.09x
Home Kitchen Chefs 43.10% 21.68x
Healthy Snacks Shoppers 44.52% 21.45x
Cookie Recipe Researchers 42.61% 21.20x
Coupon Researchers 41.13% 20.54x
Cook at Home Parents 41.16% 20.10x
Cooking Show Fans 39.80% 19.97x
Recipe Researchers 41.59% 19.83x
Bargain Shopping Researchers 33.71% 19.44x
Gourmet Food & Wine Researchers 41.30% 19.30x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.37% 1.31x
Jos A. Bank Clothiers 0.20% 1.12x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 8.36% 412.22x
sweetsugarbelle.com 13.39% 347.88x
coolest-birthday-cakes.com 4.08% 320.24x
cheapcookiecutters.com 4.48% 308.76x
thecakeblog.com 15.75% 293.37x
howtocakeit.com 5.92% 286.67x
lilaloa.com 2.65% 286.48x
sprinklebakes.com 10.75% 258.07x
thebakingpan.com 3.37% 254.99x
ericasweettooth.com 2.69% 232.06x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 16.81% 33.92x
Scrapbooking & Home Art Projects 12.18% 32.43x
Mommy Bloggers 11.32% 26.94x
Female Lifestyle Content Readers 7.84% 26.68x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.41% 26.37x
Sewing, Embroidery & Fabrics 14.04% 25.72x
Assorted Topics (Family, Household Wellness, The Beach) 7.82% 23.70x
DIY Decoration & Furniture 5.23% 23.36x
Teen Hair 8.70% 21.68x
Party Suppliers 16.98% 21.47x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female