Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 156.3 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 69.66% | 24.07x |
| Shelf-Stable Food Content Readers | 40.95% | 23.12x |
| Healthy Snacks Shoppers | 61.45% | 22.10x |
| Recipe Researchers | 52.94% | 21.36x |
| Cooking Show Fans | 51.62% | 21.18x |
| Home and Garden TV Fans | 49.40% | 21.08x |
| Coupon Researchers | 56.06% | 21.02x |
| Home Kitchen Chefs | 56.53% | 20.89x |
| Pantry Recipes Researchers | 33.33% | 20.69x |
| Bargain Shopping Researchers | 52.34% | 20.00x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.26x |
| Maurices | 0.03% | 1.97x |
| Chicos | 0.02% | 1.91x |
| Talbots | 0.01% | 1.85x |
| Zumiez | 0.01% | 1.84x |
| Jos A. Bank Clothiers | 0.01% | 1.63x |
| Banana Republic | 0.01% | 1.53x |
| White House Black Market | 0.01% | 1.43x |
| Buckle | 0.01% | 1.42x |
| Lane Bryant | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is sweetsugarbelle.com.
| Website | Composition | Index |
| sweetsugarbelle.com | 16.11% | 451.91x |
| wilton.com | 43.35% | 363.39x |
| thecakeblog.com | 18.24% | 342.86x |
| sprinklebakes.com | 15.54% | 277.09x |
| howtocakeit.com | 8.15% | 250.17x |
| cakecentral.com | 59.27% | 244.78x |
| tikkido.com | 9.85% | 193.40x |
| southernfatty.com | 8.90% | 163.39x |
| rosebakes.com | 12.70% | 143.08x |
| bakeat350.net | 5.46% | 135.02x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.45% | 83.72x |
| Tattoos & Costumes | 0.50% | 44.15x |
| Chef & Restaurant Resources | 2.28% | 38.07x |
| Scrapbooking & Home Art Projects | 15.82% | 36.60x |
| Arts & Crafts | 0.71% | 36.16x |
| Party Suppliers | 7.28% | 36.11x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.41% | 33.97x |
| Coupons & Family | 22.46% | 33.90x |
| Female Lifestyle Content Readers | 13.90% | 30.12x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 25.64% | 26.05x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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