Dstillery Audiences

CAKES & SWEETS

Audience Size: 479.6 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 479.6 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 58.18% 24.32x
Home Kitchen Chefs 48.15% 21.30x
Cookie Recipe Researchers 44.58% 21.12x
Cooking Show Fans 42.03% 20.82x
Healthy Snacks Shoppers 49.23% 20.65x
Cook at Home Parents 43.36% 20.60x
Coupon Researchers 43.86% 20.58x
Bargain Shopping Researchers 36.24% 20.36x
Gourmet Food & Wine Researchers 45.80% 19.65x
Recipe Researchers 46.00% 19.39x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Columbia.

Location Composition Index
Columbia 0.02% 1.38x
Eddie Bauer 0.03% 1.26x
American Eagle Outfitters 0.13% 1.23x
Mens Wearhouse 0.55% 1.20x
LL Bean 0.01% 1.18x
REI 0.02% 1.17x
Jos A. Bank Clothiers 0.33% 1.17x
Kate Spade 0.04% 1.15x
Hugo Boss 0.03% 1.10x
White House Black Market 0.30% 1.09x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 8.84% 307.10x
howtocakethat.com 3.44% 298.14x
sweetsugarbelle.com 12.96% 284.72x
cheapcookiecutters.com 4.37% 247.02x
lilaloa.com 3.01% 239.74x
howtocakeit.com 5.82% 237.25x
coolest-birthday-cakes.com 4.49% 235.62x
thecakeblog.com 15.22% 228.56x
sweetopia.net 4.95% 210.57x
sprinklebakes.com 10.53% 200.39x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.67% 47.55x
Decoration & Fabric 0.13% 41.60x
Tattoos & Costumes 0.65% 32.63x
Scrapbooking & Home Art Projects 12.60% 32.12x
Coupons & Family 17.58% 30.78x
Comedy Content 1.25% 28.92x
Mommy Bloggers 12.58% 26.58x
Sewing, Embroidery & Fabrics 13.25% 24.56x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.41% 24.39x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.37% 24.27x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female