Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 345 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 67.11% | 26.10x |
| Healthy Snacks Shoppers | 56.20% | 22.56x |
| Home Kitchen Chefs | 54.85% | 22.39x |
| Coupon Researchers | 51.79% | 21.28x |
| Cooking Show Fans | 52.86% | 21.25x |
| Gourmet Food & Wine Researchers | 49.57% | 21.16x |
| Cookie Recipe Researchers | 52.51% | 21.06x |
| Recipe Researchers | 50.89% | 20.78x |
| Bargain Shopping Researchers | 46.28% | 20.55x |
| Home Design and Living Publication Readers | 44.40% | 20.50x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 3.75x |
| Express Outlets | 0.01% | 3.26x |
| Eddie Bauer | 0.02% | 2.06x |
| Buckle | 0.05% | 1.78x |
| H&M | 0.04% | 1.65x |
| The Childrens Place | 0.06% | 1.61x |
| Hollister | 0.03% | 1.53x |
| Coach | 0.03% | 1.52x |
| Aeropostale | 0.04% | 1.50x |
| Jos A. Bank Clothiers | 0.03% | 1.44x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 7.41% | 446.38x |
| sweetsugarbelle.com | 15.38% | 325.74x |
| coolest-birthday-cakes.com | 4.60% | 308.55x |
| howtocakeit.com | 5.91% | 291.16x |
| thecakeblog.com | 15.40% | 277.47x |
| lilaloa.com | 3.90% | 259.44x |
| sprinklebakes.com | 12.05% | 236.35x |
| wilton.com | 57.98% | 232.58x |
| lorannoils.com | 4.35% | 226.54x |
| thebakingpan.com | 3.87% | 223.29x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 1.05% | 81.44x |
| Comedy Content | 1.18% | 41.65x |
| Scrapbooking & Home Art Projects | 12.50% | 37.79x |
| Tattoos & Costumes | 0.78% | 37.01x |
| Coupons & Family | 18.93% | 36.65x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.41% | 32.36x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 19.51% | 32.14x |
| Female Lifestyle Content Readers | 11.53% | 31.07x |
| Mommy Bloggers | 14.56% | 30.26x |
| Low Carb Diets | 13.13% | 28.57x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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