Dstillery Audiences

CAKES & SWEETS

Audience Size: 567.1 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 567.1 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 53.49% 24.55x
Home Kitchen Chefs 42.37% 21.82x
Healthy Snacks Shoppers 44.85% 21.35x
Coupon Researchers 41.06% 20.74x
Recipe Researchers 40.95% 20.15x
Gourmet Food & Wine Researchers 39.75% 19.80x
Cookie Recipe Researchers 43.95% 19.46x
Cooking Show Fans 40.84% 18.62x
Cook at Home Parents 42.49% 18.57x
Bargain Shopping Researchers 34.17% 18.51x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Journeys.

Location Composition Index
Journeys 0.03% 1.41x
Tommy Bahama 0.03% 1.31x
Joe's Jeans 0.01% 1.29x
Belk 0.02% 1.24x
Mens Wearhouse 0.13% 1.21x
Dressbarn 0.04% 1.19x
Kate Spade 0.02% 1.17x
J. Crew 0.04% 1.16x
LL Bean 0.01% 1.15x
Michael Kors 0.02% 1.13x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 8.38% 435.28x
coolest-birthday-cakes.com 4.10% 362.18x
sweetsugarbelle.com 13.02% 350.16x
cheapcookiecutters.com 4.40% 326.07x
thecakeblog.com 15.48% 320.15x
howtocakeit.com 5.94% 306.61x
sprinklebakes.com 10.82% 274.65x
thebakingpan.com 3.42% 270.54x
ericasweettooth.com 2.77% 246.74x
wilton.com 62.42% 242.63x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.49% 47.81x
Decoration & Fabric 0.16% 46.02x
Coupons & Family 16.99% 34.47x
Scrapbooking & Home Art Projects 11.90% 33.76x
Comedy Content 1.38% 32.71x
Tattoos & Costumes 0.89% 32.41x
Mommy Bloggers 10.61% 27.56x
Female Lifestyle Content Readers 7.72% 27.28x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 20.77% 26.62x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 7.03% 26.11x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female