Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 543.7 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 53.27% | 25.09x |
| Home Kitchen Chefs | 43.10% | 21.68x |
| Healthy Snacks Shoppers | 44.52% | 21.45x |
| Cookie Recipe Researchers | 42.61% | 21.20x |
| Coupon Researchers | 41.13% | 20.54x |
| Cook at Home Parents | 41.16% | 20.10x |
| Cooking Show Fans | 39.80% | 19.97x |
| Recipe Researchers | 41.59% | 19.83x |
| Bargain Shopping Researchers | 33.71% | 19.44x |
| Gourmet Food & Wine Researchers | 41.30% | 19.30x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.37% | 1.31x |
| Jos A. Bank Clothiers | 0.20% | 1.12x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 8.36% | 412.22x |
| sweetsugarbelle.com | 13.39% | 347.88x |
| coolest-birthday-cakes.com | 4.08% | 320.24x |
| cheapcookiecutters.com | 4.48% | 308.76x |
| thecakeblog.com | 15.75% | 293.37x |
| howtocakeit.com | 5.92% | 286.67x |
| lilaloa.com | 2.65% | 286.48x |
| sprinklebakes.com | 10.75% | 258.07x |
| thebakingpan.com | 3.37% | 254.99x |
| ericasweettooth.com | 2.69% | 232.06x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Coupons & Family.
| Content Affinity | Composition | Index |
| Coupons & Family | 16.81% | 33.92x |
| Scrapbooking & Home Art Projects | 12.18% | 32.43x |
| Mommy Bloggers | 11.32% | 26.94x |
| Female Lifestyle Content Readers | 7.84% | 26.68x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.41% | 26.37x |
| Sewing, Embroidery & Fabrics | 14.04% | 25.72x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.82% | 23.70x |
| DIY Decoration & Furniture | 5.23% | 23.36x |
| Teen Hair | 8.70% | 21.68x |
| Party Suppliers | 16.98% | 21.47x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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