Dstillery Audiences

CAKES & SWEETS

Audience Size: 345 Thousand Devices

Explore the Cakes & Sweets Audience

Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 345 thousand unique devices whose actions qualify for the Cakes & Sweets audience.

Dstillery Crafted Audiences

INTERESTS

The Cakes & Sweets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.

Interest Composition Index
Home Kitchen Bakers 67.11% 26.10x
Healthy Snacks Shoppers 56.20% 22.56x
Home Kitchen Chefs 54.85% 22.39x
Coupon Researchers 51.79% 21.28x
Cooking Show Fans 52.86% 21.25x
Gourmet Food & Wine Researchers 49.57% 21.16x
Cookie Recipe Researchers 52.51% 21.06x
Recipe Researchers 50.89% 20.78x
Bargain Shopping Researchers 46.28% 20.55x
Home Design and Living Publication Readers 44.40% 20.50x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.75x
Express Outlets 0.01% 3.26x
Eddie Bauer 0.02% 2.06x
Buckle 0.05% 1.78x
H&M 0.04% 1.65x
The Childrens Place 0.06% 1.61x
Hollister 0.03% 1.53x
Coach 0.03% 1.52x
Aeropostale 0.04% 1.50x
Jos A. Bank Clothiers 0.03% 1.44x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cakes & Sweets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.

Website Composition Index
globalsugarart.com 7.41% 446.38x
sweetsugarbelle.com 15.38% 325.74x
coolest-birthday-cakes.com 4.60% 308.55x
howtocakeit.com 5.91% 291.16x
thecakeblog.com 15.40% 277.47x
lilaloa.com 3.90% 259.44x
sprinklebakes.com 12.05% 236.35x
wilton.com 57.98% 232.58x
lorannoils.com 4.35% 226.54x
thebakingpan.com 3.87% 223.29x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.05% 81.44x
Comedy Content 1.18% 41.65x
Scrapbooking & Home Art Projects 12.50% 37.79x
Tattoos & Costumes 0.78% 37.01x
Coupons & Family 18.93% 36.65x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.41% 32.36x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.51% 32.14x
Female Lifestyle Content Readers 11.53% 31.07x
Mommy Bloggers 14.56% 30.26x
Low Carb Diets 13.13% 28.57x
Composition Percentage: The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female