Explore the Cakes & Sweets Audience
Below you'll find more information about the Cakes & Sweets audience, broken down in different categories based on their digital and physical behaviors. These are 479.6 thousand unique devices whose actions qualify for the Cakes & Sweets audience.
INTERESTS
The Cakes & Sweets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cakes & Sweets audience is Home Kitchen Bakers.
| Interest | Composition | Index |
| Home Kitchen Bakers | 58.18% | 24.32x |
| Home Kitchen Chefs | 48.15% | 21.30x |
| Cookie Recipe Researchers | 44.58% | 21.12x |
| Cooking Show Fans | 42.03% | 20.82x |
| Healthy Snacks Shoppers | 49.23% | 20.65x |
| Cook at Home Parents | 43.36% | 20.60x |
| Coupon Researchers | 43.86% | 20.58x |
| Bargain Shopping Researchers | 36.24% | 20.36x |
| Gourmet Food & Wine Researchers | 45.80% | 19.65x |
| Recipe Researchers | 46.00% | 19.39x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Interest attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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APPAREL RETAILERS
The Cakes & Sweets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cakes & Sweets audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.38x |
| Eddie Bauer | 0.03% | 1.26x |
| American Eagle Outfitters | 0.13% | 1.23x |
| Mens Wearhouse | 0.55% | 1.20x |
| LL Bean | 0.01% | 1.18x |
| REI | 0.02% | 1.17x |
| Jos A. Bank Clothiers | 0.33% | 1.17x |
| Kate Spade | 0.04% | 1.15x |
| Hugo Boss | 0.03% | 1.10x |
| White House Black Market | 0.30% | 1.09x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Location attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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WEBSITES
The Cakes & Sweets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cakes & Sweets audience is globalsugarart.com.
| Website | Composition | Index |
| globalsugarart.com | 8.84% | 307.10x |
| howtocakethat.com | 3.44% | 298.14x |
| sweetsugarbelle.com | 12.96% | 284.72x |
| cheapcookiecutters.com | 4.37% | 247.02x |
| lilaloa.com | 3.01% | 239.74x |
| howtocakeit.com | 5.82% | 237.25x |
| coolest-birthday-cakes.com | 4.49% | 235.62x |
| thecakeblog.com | 15.22% | 228.56x |
| sweetopia.net | 4.95% | 210.57x |
| sprinklebakes.com | 10.53% | 200.39x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Web attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cakes & Sweets audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.67% | 47.55x |
| Decoration & Fabric | 0.13% | 41.60x |
| Tattoos & Costumes | 0.65% | 32.63x |
| Scrapbooking & Home Art Projects | 12.60% | 32.12x |
| Coupons & Family | 17.58% | 30.78x |
| Comedy Content | 1.25% | 28.92x |
| Mommy Bloggers | 12.58% | 26.58x |
| Sewing, Embroidery & Fabrics | 13.25% | 24.56x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.41% | 24.39x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.37% | 24.27x |
Composition Percentage:
The overlap percentage between the Cakes & Sweets audience and the Content Affinity attribute.
Index: A comparison of the Cakes & Sweets audience to the internet population.
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DEMOGRAPHICS
The Cakes & Sweets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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