Dstillery Audiences

CALENDAR & HOLIDAYS

Audience Size: 221.8 Thousand Devices

Explore the Calendar & Holidays Audience

Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 221.8 thousand unique devices whose actions qualify for the Calendar & Holidays audience.

Dstillery Crafted Audiences

INTERESTS

The Calendar & Holidays audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.

Interest Composition Index
History Buffs 39.03% 14.74x
Poetry Readers 34.02% 12.12x
Live Concert Fans 28.41% 11.84x
Emoji Researchers 35.56% 11.62x
Documentary Film Fans 28.77% 11.52x
Online Thesaurus Users 33.47% 11.29x
Candy Shoppers 30.19% 11.12x
Nashville Activity Researchers 25.86% 11.09x
Teachers 31.35% 10.76x
Promotional Products Purchasers 33.44% 10.74x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Belk.

Location Composition Index
Belk 0.01% 1.51x
Buckle 0.28% 1.31x
White House Black Market 0.32% 1.21x
Bonobos 0.08% 1.17x
Jos A. Bank Clothiers 0.26% 1.16x
Mens Wearhouse 0.42% 1.12x
Talbots 0.04% 1.11x
Johnston and Murphy 0.42% 1.11x
Dressbarn 0.04% 0.99x
REI 0.01% 0.99x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Web Insights

WEBSITES

The Calendar & Holidays audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.

Website Composition Index
daysoftheyear.com 29.43% 493.33x
popculturemadness.com 9.73% 398.50x
thefactsite.com 15.74% 246.12x
nationaldaycalendar.com 74.74% 142.81x
onthisday.com 56.38% 99.14x
triviaplaying.com 2.53% 91.31x
livin3.com 3.26% 68.39x
funology.com 1.65% 60.93x
kickassfacts.com 2.60% 55.01x
thenibble.com 1.17% 48.12x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 4.65% 27.80x
Home Printing 0.73% 22.81x
Assorted Topics (Television, Origami, Men's Health) 0.24% 18.00x
Work Productivity 3.24% 17.29x
Marketing Professionals 5.09% 16.30x
Historical Information - Museums & Libraries 4.56% 15.43x
Quotes & Inspiration 10.52% 15.17x
Memes & Comedy 0.57% 14.82x
Human Resources & Employee Management 1.23% 14.06x
Website Launchers 1.65% 13.12x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female