Dstillery Audiences

CALENDAR & HOLIDAYS

Audience Size: 71 Thousand Devices

Explore the Calendar & Holidays Audience

Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 71 thousand unique devices whose actions qualify for the Calendar & Holidays audience.

Dstillery Crafted Audiences

INTERESTS

The Calendar & Holidays audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calendar & Holidays audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 7.13% 18.64x
Photo Memory Makers 27.10% 18.48x
Gift Givers 23.54% 16.47x
New Year Resolution Intender 5.14% 14.66x
Emoji Researchers 24.11% 13.76x
Teachers 26.39% 12.97x
Documentary Film Fans 26.96% 12.66x
Retired Assisted Living Shoppers 21.54% 10.40x
eBook Readers 8.13% 10.39x
Intimates Shoppers 10.27% 10.34x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Old Navy.

Location Composition Index
Old Navy 0.03% 3.88x
Michael Kors 0.03% 3.01x
Lane Bryant 0.03% 3.00x
Gymboree 0.05% 2.74x
Gap 0.03% 2.65x
Lululemon 0.03% 2.35x
Buckle 0.04% 2.30x
Banana Republic 0.01% 1.52x
Victoria's Secret 0.01% 1.24x
Zumiez 0.01% 1.20x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Web Insights

WEBSITES

The Calendar & Holidays audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.

Website Composition Index
daysoftheyear.com 62.74% 466.39x
nationaldaycalendar.com 82.79% 221.79x
onthisday.com 42.40% 154.35x
facts.net 4.27% 36.35x
icebreakerideas.com 4.54% 32.33x
conversationstartersworld.com 2.00% 27.12x
groupgames101.com 2.01% 27.10x
allwording.com 1.95% 25.96x
laffgaff.com 3.24% 23.73x
woojr.com 2.12% 23.32x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 0.19% 22.53x
Quotes & Inspiration 1.74% 18.52x
Historical Information - Museums & Libraries 0.53% 16.72x
Canada Consumer Product Cluster 0.62% 15.02x
Book Publishers 0.37% 14.83x
Children's Learning Tools 2.67% 14.52x
Internet Radio 0.20% 13.99x
Winnipeg Canada News 0.48% 11.89x
Maps & Navigation 0.62% 11.59x
Scrapbooking & Home Art Projects 2.05% 11.25x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female