Dstillery Audiences

CALENDAR & HOLIDAYS

Audience Size: 212.2 Thousand Devices

Explore the Calendar & Holidays Audience

Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 212.2 thousand unique devices whose actions qualify for the Calendar & Holidays audience.

Dstillery Crafted Audiences

INTERESTS

The Calendar & Holidays audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calendar & Holidays audience is Live Concert Fans.

Interest Composition Index
Live Concert Fans 18.04% 11.10x
Halloween Enthusiasts 29.29% 10.42x
Documentary Film Fans 19.55% 10.34x
Promotional Products Purchasers 25.90% 10.04x
Word Game Enthusiasts 20.46% 9.78x
Candy Shoppers 22.87% 9.57x
Media Buying Professionals 17.78% 9.39x
TV Junkies 12.92% 9.28x
Advertising Professionals 17.65% 9.09x
Cholesterol Researchers 14.24% 8.93x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.05% 1.55x
Coach 0.04% 1.12x
Old Navy 0.04% 1.06x
Urban Outfitters 0.03% 1.01x
The Childrens Place 0.03% 0.94x
Forever 21 0.02% 0.91x
Talbots 0.02% 0.90x
Lululemon 0.02% 0.87x
Victoria's Secret 0.04% 0.85x
Carhartt 0.11% 0.83x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Web Insights

WEBSITES

The Calendar & Holidays audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.

Website Composition Index
daysoftheyear.com 22.28% 670.32x
popculturemadness.com 11.68% 472.34x
thefactsite.com 23.91% 289.19x
onthisday.com 48.70% 191.32x
nationaldaycalendar.com 61.56% 174.65x
livin3.com 3.26% 79.39x
wikidates.org 2.02% 73.23x
foodreference.com 1.91% 52.30x
kickassfacts.com 2.49% 52.19x
liketotally80s.com 1.58% 50.07x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 5.61% 26.30x
Home Printing 1.14% 18.46x
Memes & Comedy 0.70% 14.74x
Quotes & Inspiration 9.41% 14.41x
Work Productivity 3.94% 14.41x
Assorted Topics #11153 (Viral Media, Paid Traffic) 7.26% 13.17x
Marketing Professionals 5.25% 13.09x
Website Launchers 1.85% 11.93x
Human Resources & Employee Management 1.35% 11.42x
Assorted Topics #11640 (Business Support ToolsForm Templates) 0.82% 11.13x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calendar & Holidays audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999