Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 81.6 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 22.90% | 17.87x |
| Online Grammar Tool Users | 10.94% | 13.97x |
| Documentary Film Fans | 21.88% | 13.83x |
| Teachers | 27.23% | 11.80x |
| Emoji Researchers | 23.41% | 11.47x |
| Poetry Readers | 23.41% | 10.99x |
| U.S. History Buffs | 19.97% | 10.80x |
| Lyrics Researchers | 16.28% | 10.80x |
| Music Trivia Researchers | 13.99% | 10.41x |
| Promotional Products Purchasers | 24.94% | 9.66x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.03% | 3.00x |
| Mens Wearhouse | 0.03% | 2.67x |
| Urban Outfitters | 0.04% | 2.57x |
| H&M | 0.03% | 2.40x |
| Aeropostale | 0.03% | 2.19x |
| Michael Kors | 0.01% | 1.81x |
| Express | 0.03% | 1.77x |
| J. Crew | 0.01% | 1.71x |
| Lululemon | 0.01% | 1.59x |
| Maurices | 0.04% | 1.57x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 53.68% | 425.74x |
| nationaldaycalendar.com | 82.26% | 191.02x |
| onthisday.com | 50.39% | 133.12x |
| facts.net | 3.21% | 43.54x |
| icebreakerideas.com | 4.34% | 30.62x |
| zoo.com | 1.80% | 27.14x |
| conversationstartersworld.com | 2.72% | 26.94x |
| wow4u.com | 2.60% | 25.45x |
| inspiringquotes.us | 2.11% | 24.93x |
| laffgaff.com | 3.03% | 24.43x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 0.19% | 22.53x |
| Quotes & Inspiration | 2.14% | 17.09x |
| Book Publishers | 0.51% | 16.03x |
| Work Productivity | 0.25% | 14.79x |
| Historical Information - Museums & Libraries | 0.53% | 13.33x |
| Children's Learning Tools | 2.44% | 13.32x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.15% | 11.93x |
| Internet Radio | 0.20% | 10.73x |
| Canada Consumer Product Cluster | 0.51% | 10.54x |
| Winnipeg Canada News | 0.48% | 10.47x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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