Dstillery Audiences

CALENDAR & HOLIDAYS

Audience Size: 211.9 Thousand Devices

Explore the Calendar & Holidays Audience

Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 211.9 thousand unique devices whose actions qualify for the Calendar & Holidays audience.

Dstillery Crafted Audiences

INTERESTS

The Calendar & Holidays audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.

Interest Composition Index
History Buffs 30.19% 13.23x
Live Concert Fans 19.17% 11.66x
Poetry Readers 27.55% 10.93x
Promotional Products Purchasers 26.49% 10.89x
Halloween Enthusiasts 29.05% 10.64x
Documentary Film Fans 20.89% 10.51x
Media Buying Professionals 18.45% 10.00x
Word Game Enthusiasts 21.88% 9.98x
Candy Shoppers 22.98% 9.97x
Advertising Professionals 18.16% 9.94x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is J. Crew.

Location Composition Index
J. Crew 0.04% 1.67x
Talbots 0.06% 1.59x
Forever 21 0.04% 1.47x
Victoria's Secret 0.09% 1.45x
LOFT 0.04% 1.42x
Lane Bryant 0.04% 1.32x
Lululemon 0.05% 1.30x
Gap 0.09% 1.16x
Gymboree 0.03% 1.15x
Urban Outfitters 0.03% 1.12x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Web Insights

WEBSITES

The Calendar & Holidays audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.

Website Composition Index
daysoftheyear.com 25.18% 599.44x
popculturemadness.com 13.07% 439.39x
thefactsite.com 20.99% 304.47x
onthisday.com 48.86% 183.19x
nationaldaycalendar.com 63.37% 181.48x
wikidates.org 2.05% 77.19x
livin3.com 3.62% 66.78x
kickassfacts.com 2.69% 55.19x
funology.com 2.64% 53.22x
liketotally80s.com 1.58% 50.01x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 5.55% 25.24x
Home Printing 1.09% 18.33x
Work Productivity 3.99% 15.44x
Memes & Comedy 0.71% 15.15x
Quotes & Inspiration 10.38% 14.36x
Marketing Professionals 5.42% 14.26x
Assorted Topics #11153 (Viral Media, Paid Traffic) 7.63% 13.53x
Human Resources & Employee Management 1.40% 12.73x
Website Launchers 1.88% 12.26x
Writing Resources 2.65% 12.19x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female