Dstillery Audiences

CALENDAR & HOLIDAYS

Audience Size: 87.3 Thousand Devices

Explore the Calendar & Holidays Audience

Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 87.3 thousand unique devices whose actions qualify for the Calendar & Holidays audience.

Dstillery Crafted Audiences

INTERESTS

The Calendar & Holidays audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calendar & Holidays audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 17.55% 15.36x
History Buffs 27.90% 15.00x
Documentary Film Fans 15.78% 11.85x
Emoji Researchers 28.74% 11.19x
Teachers 31.24% 11.08x
Lyrics Researchers 22.26% 10.97x
Live Concert Fans 14.00% 10.49x
Poetry Readers 23.93% 10.09x
New & Expecting Parents 12.02% 9.81x
Readers of Buddhist Content 15.67% 9.54x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Express.

Location Composition Index
Express 0.04% 3.72x
LOFT 0.03% 3.21x
Lane Bryant 0.02% 2.64x
H&M 0.02% 2.26x
Urban Outfitters 0.02% 1.89x
Gymboree 0.02% 1.84x
Michael Kors 0.01% 1.82x
Jos A. Bank Clothiers 0.01% 1.64x
Carhartt 0.17% 1.63x
J. Crew 0.01% 1.59x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Web Insights

WEBSITES

The Calendar & Holidays audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.

Website Composition Index
daysoftheyear.com 45.79% 359.61x
thefactsite.com 18.42% 289.27x
nationaldaycalendar.com 81.22% 141.93x
onthisday.com 55.41% 114.57x
icebreakerideas.com 5.44% 27.82x
louisem.com 1.72% 27.30x
greetingcardpoet.com 1.99% 26.77x
officeholidays.com 2.15% 22.86x
laffgaff.com 2.97% 22.78x
quotemaster.org 1.73% 22.30x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 0.19% 22.53x
Canada Shopping - Kitchenware 0.31% 21.19x
Book Publishers 0.63% 17.95x
Marketing Professionals 0.20% 17.64x
Quotes & Inspiration 2.93% 17.17x
Work Productivity 0.29% 15.98x
Numerology & Astrology 0.23% 13.94x
Foreign Language Education 0.16% 13.90x
Canada Consumer Product Cluster 0.74% 12.25x
Historical Information - Museums & Libraries 0.92% 12.16x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female