Dstillery Audiences

CALENDAR & HOLIDAYS

Audience Size: 97.9 Thousand Devices

Explore the Calendar & Holidays Audience

Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 97.9 thousand unique devices whose actions qualify for the Calendar & Holidays audience.

Dstillery Crafted Audiences

INTERESTS

The Calendar & Holidays audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.

Interest Composition Index
History Buffs 30.43% 17.44x
Online Grammar Tool Users 23.26% 17.23x
Emoji Researchers 33.67% 14.15x
Documentary Film Fans 19.82% 13.19x
Lyrics Researchers 28.92% 12.96x
Live Concert Fans 19.21% 12.49x
Teachers 21.94% 12.01x
Poetry Readers 29.42% 11.97x
Christmas Traditions Researchers 22.75% 11.87x
Music Trivia Researchers 23.46% 11.79x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Madewell.

Location Composition Index
Madewell 0.02% 3.74x
Kate Spade 0.02% 3.07x
Express 0.06% 2.29x
Talbots 0.02% 2.22x
Mens Wearhouse 0.06% 2.13x
Coach 0.02% 2.01x
LOFT 0.04% 1.91x
Urban Outfitters 0.01% 1.80x
Brooks Brothers 0.01% 1.66x
Eddie Bauer 0.02% 1.62x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Web Insights

WEBSITES

The Calendar & Holidays audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.

Website Composition Index
daysoftheyear.com 36.59% 531.27x
thefactsite.com 20.50% 307.97x
nationaldaycalendar.com 79.46% 181.44x
onthisday.com 61.06% 140.78x
louisem.com 2.38% 34.34x
laffgaff.com 2.44% 34.09x
jagranjosh.com 1.95% 32.76x
positivityblog.com 1.68% 31.53x
historynet.com 8.18% 30.41x
officeholidays.com 2.01% 30.09x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.44% 24.85x
Book Publishers 0.40% 23.89x
Canada Shopping - Kitchenware 0.32% 23.33x
Hair & Beauty 0.19% 22.53x
Writing & Publishing 0.32% 22.46x
Quotes & Inspiration 4.21% 21.94x
Marketing Professionals 0.30% 20.17x
Numerology & Astrology 0.34% 17.30x
Foreign Language Education 0.18% 16.34x
Historical Information - Museums & Libraries 0.78% 15.54x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female