Dstillery Audiences

CALENDAR & HOLIDAYS

Audience Size: 230.5 Thousand Devices

Explore the Calendar & Holidays Audience

Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 230.5 thousand unique devices whose actions qualify for the Calendar & Holidays audience.

Dstillery Crafted Audiences

INTERESTS

The Calendar & Holidays audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.

Interest Composition Index
History Buffs 30.37% 13.20x
Documentary Film Fans 21.05% 12.02x
Live Concert Fans 20.24% 11.98x
Halloween Enthusiasts 27.31% 11.43x
Poetry Readers 26.81% 11.09x
Candy Shoppers 23.03% 10.92x
TV Junkies 13.77% 10.62x
Hurricane Safety Researchers 20.32% 10.49x
Music Trivia Researchers 19.15% 10.49x
Word Game Enthusiasts 20.51% 10.42x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Supreme.

Location Composition Index
Supreme 0.02% 2.83x
Patagonia 0.04% 2.69x
Levi Strauss 0.02% 2.27x
Aeropostale 0.03% 1.78x
Intermix 0.01% 1.73x
Eddie Bauer 0.02% 1.70x
Zumiez 0.05% 1.66x
Madewell 0.03% 1.66x
Brooks Brothers 0.05% 1.64x
Uniqlo 0.02% 1.53x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Web Insights

WEBSITES

The Calendar & Holidays audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.

Website Composition Index
daysoftheyear.com 27.81% 591.47x
popculturemadness.com 12.63% 444.75x
thefactsite.com 18.46% 282.23x
nationaldaycalendar.com 67.47% 172.87x
onthisday.com 49.67% 172.20x
wikidates.org 1.85% 83.49x
livin3.com 3.97% 64.87x
funology.com 2.32% 59.40x
kickassfacts.com 2.58% 57.29x
short-funny.com 1.62% 52.93x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 4.90% 25.62x
Assorted Topics (Television, Origami, Men's Health) 0.31% 22.32x
Home Printing 0.97% 21.44x
Work Productivity 3.88% 16.62x
Quotes & Inspiration 10.01% 15.74x
Marketing Professionals 5.27% 15.10x
Memes & Comedy 0.62% 15.02x
Assorted Topics (Viral Media, Paid Traffic) 6.92% 14.01x
Human Resources & Employee Management 1.39% 13.92x
Website Launchers 1.80% 13.17x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female