Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 221.8 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 39.03% | 14.74x |
| Poetry Readers | 34.02% | 12.12x |
| Live Concert Fans | 28.41% | 11.84x |
| Emoji Researchers | 35.56% | 11.62x |
| Documentary Film Fans | 28.77% | 11.52x |
| Online Thesaurus Users | 33.47% | 11.29x |
| Candy Shoppers | 30.19% | 11.12x |
| Nashville Activity Researchers | 25.86% | 11.09x |
| Teachers | 31.35% | 10.76x |
| Promotional Products Purchasers | 33.44% | 10.74x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.51x |
| Buckle | 0.28% | 1.31x |
| White House Black Market | 0.32% | 1.21x |
| Bonobos | 0.08% | 1.17x |
| Jos A. Bank Clothiers | 0.26% | 1.16x |
| Mens Wearhouse | 0.42% | 1.12x |
| Talbots | 0.04% | 1.11x |
| Johnston and Murphy | 0.42% | 1.11x |
| Dressbarn | 0.04% | 0.99x |
| REI | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 29.43% | 493.33x |
| popculturemadness.com | 9.73% | 398.50x |
| thefactsite.com | 15.74% | 246.12x |
| nationaldaycalendar.com | 74.74% | 142.81x |
| onthisday.com | 56.38% | 99.14x |
| triviaplaying.com | 2.53% | 91.31x |
| livin3.com | 3.26% | 68.39x |
| funology.com | 1.65% | 60.93x |
| kickassfacts.com | 2.60% | 55.01x |
| thenibble.com | 1.17% | 48.12x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.
| Content Affinity | Composition | Index |
| Jokes & Riddles | 4.65% | 27.80x |
| Home Printing | 0.73% | 22.81x |
| Assorted Topics (Television, Origami, Men's Health) | 0.24% | 18.00x |
| Work Productivity | 3.24% | 17.29x |
| Marketing Professionals | 5.09% | 16.30x |
| Historical Information - Museums & Libraries | 4.56% | 15.43x |
| Quotes & Inspiration | 10.52% | 15.17x |
| Memes & Comedy | 0.57% | 14.82x |
| Human Resources & Employee Management | 1.23% | 14.06x |
| Website Launchers | 1.65% | 13.12x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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