Dstillery Audiences

CALENDAR & HOLIDAYS

Audience Size: 233.4 Thousand Devices

Explore the Calendar & Holidays Audience

Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 233.4 thousand unique devices whose actions qualify for the Calendar & Holidays audience.

Dstillery Crafted Audiences

INTERESTS

The Calendar & Holidays audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.

Interest Composition Index
History Buffs 30.28% 17.15x
Poetry Readers 25.66% 14.01x
Documentary Film Fans 21.88% 13.96x
Live Concert Fans 21.28% 13.86x
Promotional Products Purchasers 26.19% 12.99x
Candy Shoppers 22.26% 12.88x
Hurricane Safety Researchers 20.07% 12.64x
Halloween Enthusiasts 25.95% 12.64x
Emoji Researchers 28.34% 12.55x
Lyrics Researchers 22.11% 12.44x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Free People.

Location Composition Index
Free People 0.06% 2.73x
Ann Taylor 0.05% 2.13x
LL Bean 0.01% 2.02x
Lane Bryant 0.07% 1.90x
Supreme 0.02% 1.89x
Carhartt 0.01% 1.84x
Zara 0.03% 1.54x
American Eagle Outfitters 0.13% 1.53x
Hugo Boss 0.04% 1.51x
Michael Kors 0.06% 1.45x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Web Insights

WEBSITES

The Calendar & Holidays audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.

Website Composition Index
daysoftheyear.com 29.21% 500.35x
popculturemadness.com 10.20% 396.03x
thefactsite.com 17.44% 235.17x
nationaldaycalendar.com 73.07% 138.34x
onthisday.com 52.73% 129.59x
trackmaven.com 2.41% 112.03x
triviaplaying.com 2.46% 91.77x
wikidates.org 1.62% 71.24x
livin3.com 3.58% 60.19x
funology.com 1.85% 55.16x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.57% 245.64x
Jokes & Riddles 4.99% 26.02x
Home Printing 0.83% 20.91x
Assorted Topics (Television, Origami, Men's Health) 0.21% 17.46x
Work Productivity 3.54% 17.23x
Marketing Professionals 5.35% 15.45x
Historical Information - Museums & Libraries 4.84% 14.42x
Quotes & Inspiration 10.92% 14.38x
Memes & Comedy 0.64% 14.10x
Human Resources & Employee Management 1.22% 13.26x
Composition Percentage: The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female