Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 147 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 34.70% | 16.15x |
| Online Grammar Tool Users | 26.43% | 15.02x |
| Live Concert Fans | 26.43% | 13.35x |
| Emoji Researchers | 33.57% | 12.79x |
| Documentary Film Fans | 24.45% | 12.53x |
| Teachers | 26.43% | 12.18x |
| Poetry Readers | 30.18% | 11.85x |
| Ocean Activists | 23.11% | 11.83x |
| Lyrics Researchers | 28.76% | 11.78x |
| New & Expecting Parents | 23.18% | 11.49x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 2.97x |
| The Childrens Place | 0.01% | 2.62x |
| H&M | 0.01% | 2.26x |
| Hollister | 0.01% | 1.80x |
| Carhartt | 0.06% | 1.34x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 34.34% | 424.19x |
| thefactsite.com | 25.14% | 178.07x |
| nationaldaycalendar.com | 78.38% | 142.73x |
| onthisday.com | 60.36% | 102.10x |
| laffgaff.com | 2.65% | 43.97x |
| punpedia.org | 1.41% | 36.50x |
| wiseoldsayings.com | 3.58% | 31.84x |
| laughfactory.com | 1.15% | 28.50x |
| weareteachers.com | 1.30% | 28.24x |
| theimpulsivebuy.com | 1.57% | 28.19x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.
| Content Affinity | Composition | Index |
| Jokes & Riddles | 0.83% | 44.51x |
| Youth Educational Resources | 0.32% | 25.86x |
| Historical Information - Museums & Libraries | 1.51% | 18.41x |
| Book Publishers | 0.75% | 18.15x |
| Marketing Professionals | 0.67% | 17.70x |
| Food Cluster | 0.12% | 17.04x |
| Website Launchers | 0.17% | 16.85x |
| Numerology & Astrology | 1.14% | 16.80x |
| Work Productivity | 0.57% | 16.75x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.19% | 16.70x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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