Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 233.4 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 30.28% | 17.15x |
| Poetry Readers | 25.66% | 14.01x |
| Documentary Film Fans | 21.88% | 13.96x |
| Live Concert Fans | 21.28% | 13.86x |
| Promotional Products Purchasers | 26.19% | 12.99x |
| Candy Shoppers | 22.26% | 12.88x |
| Hurricane Safety Researchers | 20.07% | 12.64x |
| Halloween Enthusiasts | 25.95% | 12.64x |
| Emoji Researchers | 28.34% | 12.55x |
| Lyrics Researchers | 22.11% | 12.44x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Free People.
| Location | Composition | Index |
| Free People | 0.06% | 2.73x |
| Ann Taylor | 0.05% | 2.13x |
| LL Bean | 0.01% | 2.02x |
| Lane Bryant | 0.07% | 1.90x |
| Supreme | 0.02% | 1.89x |
| Carhartt | 0.01% | 1.84x |
| Zara | 0.03% | 1.54x |
| American Eagle Outfitters | 0.13% | 1.53x |
| Hugo Boss | 0.04% | 1.51x |
| Michael Kors | 0.06% | 1.45x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 29.21% | 500.35x |
| popculturemadness.com | 10.20% | 396.03x |
| thefactsite.com | 17.44% | 235.17x |
| nationaldaycalendar.com | 73.07% | 138.34x |
| onthisday.com | 52.73% | 129.59x |
| trackmaven.com | 2.41% | 112.03x |
| triviaplaying.com | 2.46% | 91.77x |
| wikidates.org | 1.62% | 71.24x |
| livin3.com | 3.58% | 60.19x |
| funology.com | 1.85% | 55.16x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.57% | 245.64x |
| Jokes & Riddles | 4.99% | 26.02x |
| Home Printing | 0.83% | 20.91x |
| Assorted Topics (Television, Origami, Men's Health) | 0.21% | 17.46x |
| Work Productivity | 3.54% | 17.23x |
| Marketing Professionals | 5.35% | 15.45x |
| Historical Information - Museums & Libraries | 4.84% | 14.42x |
| Quotes & Inspiration | 10.92% | 14.38x |
| Memes & Comedy | 0.64% | 14.10x |
| Human Resources & Employee Management | 1.22% | 13.26x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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