Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 87.3 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 17.55% | 15.36x |
| History Buffs | 27.90% | 15.00x |
| Documentary Film Fans | 15.78% | 11.85x |
| Emoji Researchers | 28.74% | 11.19x |
| Teachers | 31.24% | 11.08x |
| Lyrics Researchers | 22.26% | 10.97x |
| Live Concert Fans | 14.00% | 10.49x |
| Poetry Readers | 23.93% | 10.09x |
| New & Expecting Parents | 12.02% | 9.81x |
| Readers of Buddhist Content | 15.67% | 9.54x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Express.
| Location | Composition | Index |
| Express | 0.04% | 3.72x |
| LOFT | 0.03% | 3.21x |
| Lane Bryant | 0.02% | 2.64x |
| H&M | 0.02% | 2.26x |
| Urban Outfitters | 0.02% | 1.89x |
| Gymboree | 0.02% | 1.84x |
| Michael Kors | 0.01% | 1.82x |
| Jos A. Bank Clothiers | 0.01% | 1.64x |
| Carhartt | 0.17% | 1.63x |
| J. Crew | 0.01% | 1.59x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 45.79% | 359.61x |
| thefactsite.com | 18.42% | 289.27x |
| nationaldaycalendar.com | 81.22% | 141.93x |
| onthisday.com | 55.41% | 114.57x |
| icebreakerideas.com | 5.44% | 27.82x |
| louisem.com | 1.72% | 27.30x |
| greetingcardpoet.com | 1.99% | 26.77x |
| officeholidays.com | 2.15% | 22.86x |
| laffgaff.com | 2.97% | 22.78x |
| quotemaster.org | 1.73% | 22.30x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 0.19% | 22.53x |
| Canada Shopping - Kitchenware | 0.31% | 21.19x |
| Book Publishers | 0.63% | 17.95x |
| Marketing Professionals | 0.20% | 17.64x |
| Quotes & Inspiration | 2.93% | 17.17x |
| Work Productivity | 0.29% | 15.98x |
| Numerology & Astrology | 0.23% | 13.94x |
| Foreign Language Education | 0.16% | 13.90x |
| Canada Consumer Product Cluster | 0.74% | 12.25x |
| Historical Information - Museums & Libraries | 0.92% | 12.16x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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