Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 212.2 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is Live Concert Fans.
| Interest | Composition | Index |
| Live Concert Fans | 18.04% | 11.10x |
| Halloween Enthusiasts | 29.29% | 10.42x |
| Documentary Film Fans | 19.55% | 10.34x |
| Promotional Products Purchasers | 25.90% | 10.04x |
| Word Game Enthusiasts | 20.46% | 9.78x |
| Candy Shoppers | 22.87% | 9.57x |
| Media Buying Professionals | 17.78% | 9.39x |
| TV Junkies | 12.92% | 9.28x |
| Advertising Professionals | 17.65% | 9.09x |
| Cholesterol Researchers | 14.24% | 8.93x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.05% | 1.55x |
| Coach | 0.04% | 1.12x |
| Old Navy | 0.04% | 1.06x |
| Urban Outfitters | 0.03% | 1.01x |
| The Childrens Place | 0.03% | 0.94x |
| Forever 21 | 0.02% | 0.91x |
| Talbots | 0.02% | 0.90x |
| Lululemon | 0.02% | 0.87x |
| Victoria's Secret | 0.04% | 0.85x |
| Carhartt | 0.11% | 0.83x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 22.28% | 670.32x |
| popculturemadness.com | 11.68% | 472.34x |
| thefactsite.com | 23.91% | 289.19x |
| onthisday.com | 48.70% | 191.32x |
| nationaldaycalendar.com | 61.56% | 174.65x |
| livin3.com | 3.26% | 79.39x |
| wikidates.org | 2.02% | 73.23x |
| foodreference.com | 1.91% | 52.30x |
| kickassfacts.com | 2.49% | 52.19x |
| liketotally80s.com | 1.58% | 50.07x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.
| Content Affinity | Composition | Index |
| Jokes & Riddles | 5.61% | 26.30x |
| Home Printing | 1.14% | 18.46x |
| Memes & Comedy | 0.70% | 14.74x |
| Quotes & Inspiration | 9.41% | 14.41x |
| Work Productivity | 3.94% | 14.41x |
| Assorted Topics #11153 (Viral Media, Paid Traffic) | 7.26% | 13.17x |
| Marketing Professionals | 5.25% | 13.09x |
| Website Launchers | 1.85% | 11.93x |
| Human Resources & Employee Management | 1.35% | 11.42x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 0.82% | 11.13x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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