Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 228.4 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 45.93% | 12.64x |
| Poetry Readers | 37.96% | 10.83x |
| Live Concert Fans | 33.92% | 10.70x |
| Music Trivia Researchers | 31.39% | 10.50x |
| Documentary Film Fans | 34.73% | 10.40x |
| Lyrics Researchers | 32.71% | 10.28x |
| Candy Shoppers | 33.40% | 10.24x |
| Nashville Activity Researchers | 30.11% | 10.19x |
| Nature and Outdoors Book Readers | 30.77% | 10.16x |
| Emoji Researchers | 44.10% | 10.00x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.02x |
| Chicos | 0.07% | 2.02x |
| Gymboree | 0.06% | 1.92x |
| White House Black Market | 0.07% | 1.86x |
| Lane Bryant | 0.04% | 1.78x |
| LOFT | 0.07% | 1.76x |
| Forever 21 | 0.05% | 1.68x |
| The North Face | 0.02% | 1.56x |
| The Childrens Place | 0.07% | 1.43x |
| Ralph Lauren | 0.01% | 1.41x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 25.24% | 424.82x |
| popculturemadness.com | 10.30% | 329.69x |
| thefactsite.com | 18.50% | 159.22x |
| nationaldaycalendar.com | 74.53% | 130.37x |
| onthisday.com | 61.22% | 80.86x |
| triviaplaying.com | 2.51% | 69.32x |
| livin3.com | 2.38% | 62.13x |
| kickassfacts.com | 2.49% | 49.38x |
| funology.com | 1.79% | 46.88x |
| thefactfile.org | 1.40% | 45.33x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.
| Content Affinity | Composition | Index |
| Jokes & Riddles | 4.16% | 28.85x |
| Home Printing | 0.41% | 20.49x |
| Work Productivity | 2.46% | 16.26x |
| Marketing Professionals | 3.43% | 16.18x |
| Memes & Comedy | 0.42% | 15.14x |
| Quotes & Inspiration | 9.51% | 14.89x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 14.64x |
| Audio Clips & Sound Effects | 0.61% | 14.36x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.44% | 14.17x |
| Historical Information - Museums & Libraries | 3.91% | 14.15x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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