Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 230.5 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 30.37% | 13.20x |
| Documentary Film Fans | 21.05% | 12.02x |
| Live Concert Fans | 20.24% | 11.98x |
| Halloween Enthusiasts | 27.31% | 11.43x |
| Poetry Readers | 26.81% | 11.09x |
| Candy Shoppers | 23.03% | 10.92x |
| TV Junkies | 13.77% | 10.62x |
| Hurricane Safety Researchers | 20.32% | 10.49x |
| Music Trivia Researchers | 19.15% | 10.49x |
| Word Game Enthusiasts | 20.51% | 10.42x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.83x |
| Patagonia | 0.04% | 2.69x |
| Levi Strauss | 0.02% | 2.27x |
| Aeropostale | 0.03% | 1.78x |
| Intermix | 0.01% | 1.73x |
| Eddie Bauer | 0.02% | 1.70x |
| Zumiez | 0.05% | 1.66x |
| Madewell | 0.03% | 1.66x |
| Brooks Brothers | 0.05% | 1.64x |
| Uniqlo | 0.02% | 1.53x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 27.81% | 591.47x |
| popculturemadness.com | 12.63% | 444.75x |
| thefactsite.com | 18.46% | 282.23x |
| nationaldaycalendar.com | 67.47% | 172.87x |
| onthisday.com | 49.67% | 172.20x |
| wikidates.org | 1.85% | 83.49x |
| livin3.com | 3.97% | 64.87x |
| funology.com | 2.32% | 59.40x |
| kickassfacts.com | 2.58% | 57.29x |
| short-funny.com | 1.62% | 52.93x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Jokes & Riddles.
| Content Affinity | Composition | Index |
| Jokes & Riddles | 4.90% | 25.62x |
| Assorted Topics (Television, Origami, Men's Health) | 0.31% | 22.32x |
| Home Printing | 0.97% | 21.44x |
| Work Productivity | 3.88% | 16.62x |
| Quotes & Inspiration | 10.01% | 15.74x |
| Marketing Professionals | 5.27% | 15.10x |
| Memes & Comedy | 0.62% | 15.02x |
| Assorted Topics (Viral Media, Paid Traffic) | 6.92% | 14.01x |
| Human Resources & Employee Management | 1.39% | 13.92x |
| Website Launchers | 1.80% | 13.17x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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