Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 71 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 7.13% | 18.64x |
| Photo Memory Makers | 27.10% | 18.48x |
| Gift Givers | 23.54% | 16.47x |
| New Year Resolution Intender | 5.14% | 14.66x |
| Emoji Researchers | 24.11% | 13.76x |
| Teachers | 26.39% | 12.97x |
| Documentary Film Fans | 26.96% | 12.66x |
| Retired Assisted Living Shoppers | 21.54% | 10.40x |
| eBook Readers | 8.13% | 10.39x |
| Intimates Shoppers | 10.27% | 10.34x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.03% | 3.88x |
| Michael Kors | 0.03% | 3.01x |
| Lane Bryant | 0.03% | 3.00x |
| Gymboree | 0.05% | 2.74x |
| Gap | 0.03% | 2.65x |
| Lululemon | 0.03% | 2.35x |
| Buckle | 0.04% | 2.30x |
| Banana Republic | 0.01% | 1.52x |
| Victoria's Secret | 0.01% | 1.24x |
| Zumiez | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 62.74% | 466.39x |
| nationaldaycalendar.com | 82.79% | 221.79x |
| onthisday.com | 42.40% | 154.35x |
| facts.net | 4.27% | 36.35x |
| icebreakerideas.com | 4.54% | 32.33x |
| conversationstartersworld.com | 2.00% | 27.12x |
| groupgames101.com | 2.01% | 27.10x |
| allwording.com | 1.95% | 25.96x |
| laffgaff.com | 3.24% | 23.73x |
| woojr.com | 2.12% | 23.32x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 0.19% | 22.53x |
| Quotes & Inspiration | 1.74% | 18.52x |
| Historical Information - Museums & Libraries | 0.53% | 16.72x |
| Canada Consumer Product Cluster | 0.62% | 15.02x |
| Book Publishers | 0.37% | 14.83x |
| Children's Learning Tools | 2.67% | 14.52x |
| Internet Radio | 0.20% | 13.99x |
| Winnipeg Canada News | 0.48% | 11.89x |
| Maps & Navigation | 0.62% | 11.59x |
| Scrapbooking & Home Art Projects | 2.05% | 11.25x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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