Explore the Calendar & Holidays Audience
Below you'll find more information about the Calendar & Holidays audience, broken down in different categories based on their digital and physical behaviors. These are 97.9 thousand unique devices whose actions qualify for the Calendar & Holidays audience.
INTERESTS
The Calendar & Holidays audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Calendar & Holidays audience is History Buffs.
| Interest | Composition | Index |
| History Buffs | 30.43% | 17.44x |
| Online Grammar Tool Users | 23.26% | 17.23x |
| Emoji Researchers | 33.67% | 14.15x |
| Documentary Film Fans | 19.82% | 13.19x |
| Lyrics Researchers | 28.92% | 12.96x |
| Live Concert Fans | 19.21% | 12.49x |
| Teachers | 21.94% | 12.01x |
| Poetry Readers | 29.42% | 11.97x |
| Christmas Traditions Researchers | 22.75% | 11.87x |
| Music Trivia Researchers | 23.46% | 11.79x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Interest attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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APPAREL RETAILERS
The Calendar & Holidays audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Calendar & Holidays audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 3.74x |
| Kate Spade | 0.02% | 3.07x |
| Express | 0.06% | 2.29x |
| Talbots | 0.02% | 2.22x |
| Mens Wearhouse | 0.06% | 2.13x |
| Coach | 0.02% | 2.01x |
| LOFT | 0.04% | 1.91x |
| Urban Outfitters | 0.01% | 1.80x |
| Brooks Brothers | 0.01% | 1.66x |
| Eddie Bauer | 0.02% | 1.62x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Location attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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WEBSITES
The Calendar & Holidays audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Calendar & Holidays audience is daysoftheyear.com.
| Website | Composition | Index |
| daysoftheyear.com | 36.59% | 531.27x |
| thefactsite.com | 20.50% | 307.97x |
| nationaldaycalendar.com | 79.46% | 181.44x |
| onthisday.com | 61.06% | 140.78x |
| louisem.com | 2.38% | 34.34x |
| laffgaff.com | 2.44% | 34.09x |
| jagranjosh.com | 1.95% | 32.76x |
| positivityblog.com | 1.68% | 31.53x |
| historynet.com | 8.18% | 30.41x |
| officeholidays.com | 2.01% | 30.09x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Web attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Calendar & Holidays audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.44% | 24.85x |
| Book Publishers | 0.40% | 23.89x |
| Canada Shopping - Kitchenware | 0.32% | 23.33x |
| Hair & Beauty | 0.19% | 22.53x |
| Writing & Publishing | 0.32% | 22.46x |
| Quotes & Inspiration | 4.21% | 21.94x |
| Marketing Professionals | 0.30% | 20.17x |
| Numerology & Astrology | 0.34% | 17.30x |
| Foreign Language Education | 0.18% | 16.34x |
| Historical Information - Museums & Libraries | 0.78% | 15.54x |
Composition Percentage:
The overlap percentage between the Calendar & Holidays audience and the Content Affinity attribute.
Index: A comparison of the Calendar & Holidays audience to the internet population.
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DEMOGRAPHICS
The Calendar & Holidays audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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