Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 699.2 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 699.2 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 36.85% 17.95x
California Trip Planners 48.36% 17.83x
Opera Enthusiasts 39.40% 17.54x
San Diego Events Researchers 36.27% 17.34x
San Francisco Activities Researchers 36.28% 17.33x
Tahoe Skiers and Snowboarders 37.61% 17.30x
Tutoring Resources Researchers 36.33% 17.20x
Medical Science Researchers 33.86% 16.91x
Los Angeles Activities Researchers 34.19% 16.77x
California Skiers and Snowboarders 35.69% 16.59x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Everlane.

Location Composition Index
Everlane 0.02% 4.05x
Lorna Jane 0.02% 3.58x
Uniqlo 0.04% 2.60x
Topshop 0.03% 2.18x
Club Monaco 0.03% 2.02x
Urban Outfitters 0.09% 1.86x
Saint Laurent Paris 0.02% 1.81x
Intermix 0.02% 1.80x
REI 0.03% 1.71x
American Apparel 0.06% 1.71x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucdmc.ucdavis.edu.

Website Composition Index
ucdmc.ucdavis.edu 8.68% 215.05x
ucirvinehealth.org 1.78% 205.69x
cifstate.org 5.81% 203.52x
csueastbay.edu 1.42% 193.21x
cifss.org 4.52% 185.49x
cta.org 1.62% 178.45x
uci.edu 6.69% 155.96x
communitymedical.org 1.13% 153.38x
aeries.com 1.65% 148.61x
lmu.edu 5.75% 145.91x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.62% 64.94x
Law School Research Cluster 1.37% 33.75x
Southern California Cluster 2.89% 32.73x
Pac 12 Sports 4.59% 32.01x
Southern California Tourism 12.95% 30.97x
San Francisco Tourism 4.34% 28.68x
MBA Education 14.75% 26.78x
Philanthropy - Nonprofits 1.82% 22.49x
Healthcare - Doctors & Diagnosis 9.70% 20.94x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.21% 20.67x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female