Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 173.2 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 173.2 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is Professional Medical Journal Readers.

Interest Composition Index
Professional Medical Journal Readers 53.56% 24.40x
Internal Medicine Journal Researchers 52.87% 21.73x
Ivy League College Researchers 46.81% 21.47x
Harvard University Fans 50.16% 21.20x
College Students 47.66% 21.18x
Tutoring Resources Researchers 52.23% 21.07x
Psychiatrists 48.09% 20.81x
Dermatologists 40.17% 20.75x
Medical Science Researchers 45.64% 20.67x
College Professors 47.50% 20.48x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is J. Crew.

Location Composition Index
J. Crew 0.01% 4.40x
Old Navy 0.01% 3.79x
Carhartt 0.03% 0.61x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is uci.edu.

Website Composition Index
uci.edu 11.19% 352.52x
ucdavis.edu 26.27% 351.08x
uclahealth.org 24.64% 346.26x
usc.edu 16.33% 279.47x
ucsd.edu 13.08% 247.64x
ucla.edu 39.34% 186.32x
transparentcalifornia.com 6.38% 138.27x
ucsf.edu 14.96% 137.99x
brown.edu 5.06% 114.76x
sutterhealth.org 8.76% 112.78x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 1.82% 169.92x
Southern California Tourism 6.28% 81.75x
Pac 12 Sports 3.21% 74.09x
San Francisco Tourism 1.84% 68.75x
MBA Education 15.77% 68.34x
Southern California Cluster 0.73% 67.18x
Law School Research Cluster 0.76% 60.08x
Medical Supplies and Information 7.72% 49.82x
University Press 8.88% 48.83x
International Development & Health 2.56% 48.50x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female