Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 724.2 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 724.2 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is California Trip Planners.

Interest Composition Index
California Trip Planners 46.43% 18.79x
San Diego Activities Researchers 36.64% 17.36x
Tahoe Skiers and Snowboarders 39.28% 16.85x
Tutoring Resources Researchers 35.49% 16.58x
Santa Cruz Trip Planners 39.00% 16.28x
Opera Enthusiasts 40.67% 16.08x
San Diego Events Researchers 38.25% 15.71x
San Francisco Activities Researchers 38.24% 15.70x
Los Angeles Activities Researchers 36.53% 15.70x
San Diego Trip Planners 43.55% 15.61x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 6.91x
Joe's Jeans 0.01% 3.85x
Topshop 0.04% 2.87x
Levi Strauss 0.05% 2.73x
Urban Outfitters 0.12% 2.57x
Patagonia 0.04% 2.45x
Saint Laurent Paris 0.02% 1.96x
Everlane 0.01% 1.80x
Abercrombie & Fitch 0.07% 1.64x
H&M 0.11% 1.61x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucdmc.ucdavis.edu.

Website Composition Index
ucdmc.ucdavis.edu 9.60% 221.49x
ucirvinehealth.org 1.93% 211.63x
cifstate.org 6.28% 211.37x
csueastbay.edu 1.55% 201.38x
cifss.org 4.92% 191.16x
cta.org 1.39% 190.27x
uci.edu 7.01% 161.94x
chapman.edu 1.16% 157.89x
lmu.edu 5.74% 153.62x
communitymedical.org 1.21% 152.53x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.61% 52.57x
Law School Research Cluster 1.21% 30.09x
Southern California Cluster 3.50% 27.88x
Pac 12 Sports 5.49% 27.77x
Southern California Tourism 14.26% 27.42x
San Francisco Tourism 4.74% 25.38x
MBA Education 13.77% 25.16x
Philanthropy - Nonprofits 1.32% 22.06x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.01% 21.87x
Medical Journals 5.99% 20.05x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female