Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 503.5 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 503.5 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is California Trip Planners.

Interest Composition Index
California Trip Planners 56.67% 14.73x
San Diego Trip Planners 50.03% 13.82x
San Diego Activities Researchers 45.28% 13.69x
Los Angeles Activities Researchers 41.57% 13.43x
Tahoe Skiers and Snowboarders 47.97% 13.17x
Internal Medicine Journal Researchers 48.13% 13.17x
San Francisco Activities Researchers 46.95% 13.16x
San Diego Events Researchers 46.93% 13.16x
College Professors 45.01% 13.09x
Opera Enthusiasts 51.39% 12.99x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.84x
Uniqlo 0.03% 3.36x
American Apparel 0.04% 2.44x
Patagonia 0.01% 1.99x
Armani 0.03% 1.98x
Zara 0.03% 1.97x
Hugo Boss 0.03% 1.72x
Club Monaco 0.01% 1.71x
Urban Outfitters 0.04% 1.66x
Madewell 0.02% 1.59x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucdmc.ucdavis.edu.

Website Composition Index
ucdmc.ucdavis.edu 4.21% 337.24x
cifstate.org 7.37% 295.16x
cifss.org 5.83% 250.94x
lmu.edu 5.89% 223.04x
pacific.edu 6.38% 208.10x
uci.edu 8.88% 205.95x
calpoly.edu 2.83% 202.14x
hoag.org 2.02% 194.18x
torrancememorial.org 2.49% 179.25x
losrios.edu 4.86% 164.89x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.13% 80.46x
Pac 12 Sports 3.71% 42.34x
Law School Research Cluster 0.92% 41.92x
Southern California Cluster 1.47% 36.73x
Southern California Tourism 8.68% 35.80x
MBA Education 13.32% 33.71x
San Francisco Tourism 2.28% 32.70x
Philanthropy - Nonprofits 1.23% 25.92x
Healthcare - Doctors & Diagnosis 7.87% 24.17x
Medical Journals 6.01% 23.79x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female