Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 663.1 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 663.1 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is California Trip Planners.

Interest Composition Index
California Trip Planners 48.01% 17.11x
Tutoring Resources Researchers 38.12% 16.13x
Opera Enthusiasts 43.03% 15.84x
San Diego Activities Researchers 37.16% 15.75x
San Diego Events Researchers 37.47% 15.52x
San Francisco Activities Researchers 37.47% 15.52x
Medical Science Researchers 34.51% 15.31x
Harvard University Fans 37.67% 15.05x
San Diego Trip Planners 44.99% 14.66x
College Students 37.22% 14.66x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.95x
REI 0.02% 2.87x
Uniqlo 0.02% 2.60x
Zara 0.03% 2.51x
Columbia 0.01% 2.40x
Madewell 0.03% 2.34x
Armani 0.02% 2.03x
The North Face 0.02% 1.99x
Urban Outfitters 0.04% 1.95x
Free People 0.02% 1.89x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucdmc.ucdavis.edu.

Website Composition Index
ucdmc.ucdavis.edu 4.50% 306.67x
cifstate.org 6.86% 272.28x
cta.org 2.35% 240.33x
calstate.edu 1.78% 210.71x
cifss.org 5.55% 207.07x
uci.edu 7.63% 194.93x
lmu.edu 6.15% 193.49x
pacific.edu 6.70% 180.05x
sjsu.edu 1.69% 179.99x
calpoly.edu 3.00% 169.69x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.11% 74.01x
Pac 12 Sports 3.68% 38.17x
Southern California Cluster 1.60% 36.43x
Law School Research Cluster 0.97% 35.74x
Southern California Tourism 8.78% 34.52x
San Francisco Tourism 2.47% 30.40x
MBA Education 13.23% 29.36x
Philanthropy - Nonprofits 1.33% 23.89x
Healthcare - Doctors & Diagnosis 7.68% 21.84x
Medical Journals 6.04% 20.41x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female