Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 72.5 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 72.5 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 53.58% 19.33x
Professional Medical Journal Readers 58.40% 18.56x
Dermatologists 54.07% 17.73x
Tutoring Resources Researchers 54.57% 16.89x
College Professors 53.33% 16.65x
Internal Medicine Journal Researchers 56.54% 16.49x
Harvard University Fans 53.21% 16.35x
Medical Science Researchers 49.26% 16.32x
Yale University Fans 48.77% 16.09x
College Students 51.60% 15.98x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is J. Crew.

Location Composition Index
J. Crew 0.01% 4.40x
Victoria's Secret 0.02% 3.95x
Old Navy 0.01% 1.86x
Carhartt 0.01% 0.23x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucla.edu.

Website Composition Index
ucla.edu 41.44% 265.35x
ucsf.edu 19.86% 172.78x
frontiersin.org 9.35% 126.12x
nejm.org 9.90% 114.93x
jamanetwork.com 15.68% 88.68x
berkeley.edu 8.85% 81.60x
nap.edu 6.07% 81.22x
onlinelibrary.wiley.com 26.96% 81.08x
jhu.edu 6.83% 80.51x
columbia.edu 9.35% 78.75x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 1.95% 133.25x
Southern California Tourism 5.53% 92.49x
San Francisco Tourism 1.52% 87.04x
MBA Education 15.11% 82.27x
Pac 12 Sports 2.90% 82.12x
University Press 7.45% 67.91x
International Development & Health 2.26% 67.54x
Social & Demographic Trends 1.03% 62.50x
Medical Supplies and Information 7.02% 61.48x
Education Cluster 10.95% 58.21x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male