Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 36.1 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 36.1 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 44.68% 25.62x
Professional Medical Journal Readers 43.26% 21.03x
College Students 45.04% 20.60x
College Professors 41.13% 18.57x
Social Workers 31.91% 18.45x
Tutoring Resources Researchers 42.20% 18.24x
Medical Science Researchers 32.98% 17.55x
Harvard University Fans 40.43% 17.25x
Online Education Resource Researchers 40.43% 17.13x
Internal Medicine Journal Researchers 42.20% 16.67x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is J. Crew.

Location Composition Index
J. Crew 0.01% 4.40x
Old Navy 0.01% 1.86x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucla.edu.

Website Composition Index
ucla.edu 54.33% 388.89x
sagepub.com 20.54% 141.09x
virginia.edu 8.52% 61.51x
socscistatistics.com 10.60% 61.28x
nature.com 21.95% 59.14x
acc.org 10.79% 56.98x
findlaw.com 7.23% 51.07x
collegeconfidential.com 17.71% 47.82x
bmj.com 8.53% 46.50x
harvard.edu 28.57% 45.54x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is MBA Education.

Content Affinity Composition Index
MBA Education 9.34% 160.56x
Education Cluster 5.96% 129.01x
Medical Supplies and Information 5.81% 97.68x
Medical & Pharmaceutical Scholarship 9.71% 84.56x
Healthcare - Doctors & Diagnosis 8.31% 74.09x
Medical Journals 5.51% 69.16x
New England Universities 10.07% 54.50x
New York City Education & News Cluster 12.06% 45.12x
Los Angeles Tourism 7.72% 39.22x
Philanthropy - Charities & Fundraising 2.28% 38.79x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male