Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 1.2 Million Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is California Trip Planners.

Interest Composition Index
California Trip Planners 41.05% 14.95x
Santa Cruz Trip Planners 26.08% 13.78x
Los Angeles Mass Transit Commuters 36.60% 13.69x
San Diego Trip Planners 38.00% 12.96x
Medical Science Researchers 27.34% 12.87x
Tahoe Skiers and Snowboarders 34.14% 12.73x
Santa Monica Trip Planners 39.13% 12.66x
Los Angeles Trip Planners 37.50% 12.39x
Harvard University Fans 30.23% 12.12x
San Francisco Trip Planners 33.95% 11.91x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 2.23x
Saint Laurent Paris 0.01% 2.23x
Levi Strauss 0.02% 2.18x
Patagonia 0.01% 1.99x
Forever 21 0.06% 1.90x
Michael Kors 0.02% 1.84x
Abercrombie & Fitch 0.02% 1.82x
Intermix 0.01% 1.67x
Gymboree 0.03% 1.63x
Urban Outfitters 0.05% 1.60x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is kaiserpermanentejobs.org.

Website Composition Index
kaiserpermanentejobs.org 1.41% 233.16x
dignityhealthcareers.org 1.13% 221.56x
ucdmc.ucdavis.edu 19.12% 221.13x
ucirvinehealth.org 3.27% 201.81x
csueastbay.edu 2.74% 184.41x
calstate.edu 1.58% 180.28x
chapman.edu 1.66% 179.15x
stanfordhealthcarecareers.com 1.06% 178.73x
hoag.org 1.95% 169.68x
csba.org 0.87% 168.64x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.67% 40.73x
Southern California Tourism 12.57% 26.37x
Pac 12 Sports 4.05% 25.88x
Southern California Cluster 3.51% 24.82x
San Francisco Tourism 4.32% 23.22x
MBA Education 12.54% 23.21x
Los Angeles Tourism 18.67% 20.88x
Law School Research Cluster 1.36% 19.83x
Philanthropy - Nonprofits 1.78% 19.32x
Central California Cluster 7.47% 17.28x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000