Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 41 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 41 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 47.70% 25.36x
Professional Medical Journal Readers 50.70% 24.86x
Dermatologists 47.90% 22.24x
Medical Science Researchers 41.08% 21.14x
College Students 45.69% 20.68x
Tutoring Resources Researchers 46.49% 20.47x
Internal Medicine Journal Researchers 50.90% 20.08x
San Diego Activities Researchers 39.68% 20.01x
Psychiatrists 45.69% 19.73x
College Professors 45.89% 19.48x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is J. Crew.

Location Composition Index
J. Crew 0.01% 4.40x
Old Navy 0.01% 1.86x
Carhartt 0.02% 0.54x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is onlinelibrary.wiley.com.

Website Composition Index
onlinelibrary.wiley.com 20.23% 134.75x
sagepub.com 18.35% 114.77x
insidehighered.com 12.15% 95.03x
cancer.org 7.63% 60.29x
magoosh.com 9.91% 59.60x
la.curbed.com 7.10% 55.98x
cornell.edu 9.37% 54.71x
ktvu.com 6.36% 45.73x
socscistatistics.com 6.61% 44.96x
acc.org 6.99% 44.92x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is MBA Education.

Content Affinity Composition Index
MBA Education 12.61% 128.79x
Southern California Tourism 3.64% 125.49x
University Press 4.99% 105.39x
Cardiac & Other Health Research 2.33% 96.79x
Education Cluster 8.72% 95.52x
Medical Supplies and Information 6.01% 89.95x
Pac 12 Sports 2.58% 87.09x
Medical & Pharmaceutical Scholarship 15.07% 69.50x
Healthcare - Doctors & Diagnosis 8.34% 68.92x
Arthritis & Bones 2.92% 64.97x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male