Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 1.1 Million Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is California Trip Planners.

Interest Composition Index
California Trip Planners 42.34% 16.03x
Los Angeles Mass Transit Commuters 37.96% 14.57x
Santa Cruz Trip Planners 36.75% 14.19x
San Diego Trip Planners 38.30% 14.10x
Tahoe Skiers and Snowboarders 35.05% 14.08x
Medical Science Researchers 29.88% 13.62x
Los Angeles Trip Planners 37.97% 13.51x
Santa Monica Trip Planners 40.22% 13.44x
San Francisco Trip Planners 32.76% 13.28x
Harvard University Fans 31.59% 13.08x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.70x
Michael Kors 0.04% 2.50x
Saint Laurent Paris 0.02% 2.40x
The North Face 0.04% 2.03x
Kate Spade 0.03% 1.85x
Patagonia 0.01% 1.83x
Abercrombie & Fitch 0.03% 1.72x
REI 0.03% 1.66x
Calvin Klein 0.01% 1.61x
Zara 0.03% 1.57x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is kaiserpermanentejobs.org.

Website Composition Index
kaiserpermanentejobs.org 1.25% 243.21x
ucdmc.ucdavis.edu 16.09% 228.63x
ucirvinehealth.org 2.94% 212.55x
csueastbay.edu 2.44% 203.37x
calstate.edu 1.89% 191.69x
chapman.edu 1.51% 189.20x
cifss.org 3.53% 187.59x
stanfordhealthcarecareers.com 1.09% 178.96x
hoag.org 1.99% 173.38x
hnu.edu 1.05% 171.53x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.77% 47.61x
Southern California Tourism 13.03% 27.47x
Southern California Cluster 3.56% 26.76x
Pac 12 Sports 4.42% 25.69x
San Francisco Tourism 4.56% 25.08x
MBA Education 13.49% 24.75x
Law School Research Cluster 1.41% 23.25x
Philanthropy - Nonprofits 1.86% 21.47x
Los Angeles Tourism 19.88% 21.35x
Healthcare - Doctors & Diagnosis 9.50% 18.60x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male