Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 114.5 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 114.5 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is Medical Science Researchers.

Interest Composition Index
Medical Science Researchers 47.47% 21.61x
Psychiatrists 50.63% 21.35x
Doctors 45.10% 17.89x
Primary Care Doctor Researchers 41.94% 16.92x
Charitable Organization Researchers 39.83% 16.50x
Hematologists 33.57% 16.40x
Restaurant Researchers 33.57% 15.72x
Executive Travelers 31.47% 15.21x
Non-Profit Volunteers 41.80% 15.13x
Physicians 35.22% 14.83x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is J. Crew.

Location Composition Index
J. Crew 0.01% 4.40x
Victoria's Secret 0.01% 3.42x
Carhartt 0.03% 0.51x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucdavis.edu.

Website Composition Index
ucdavis.edu 24.70% 392.06x
uclahealth.org 23.66% 390.75x
usc.edu 16.17% 304.61x
ucsd.edu 13.85% 253.05x
ucla.edu 40.99% 202.63x
ucsf.edu 18.06% 136.87x
transparentcalifornia.com 6.24% 133.47x
sutterhealth.org 7.80% 124.22x
elsevier.com 7.25% 122.69x
liebertpub.com 5.50% 117.16x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 1.63% 173.92x
Pac 12 Sports 3.03% 78.69x
San Francisco Tourism 1.70% 74.55x
Southern California Cluster 0.61% 73.19x
International Development & Health 2.64% 57.93x
Philanthropy - Nonprofits 1.45% 52.56x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.24% 46.30x
University Research 41.82% 35.41x
Reproductive Health 1.83% 33.88x
Discount Books 0.54% 26.78x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female