Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 17.5 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 17.5 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 43.92% 29.35x
College Students 44.44% 23.18x
Professional Medical Journal Readers 42.33% 22.87x
College Professors 40.74% 19.80x
US Judiciary System Researchers 38.62% 19.39x
Harvard University Fans 41.80% 19.36x
Online Education Resource Researchers 42.33% 19.17x
Tutoring Resources Researchers 39.68% 18.52x
Internal Medicine Journal Researchers 44.97% 18.47x
Social Workers 34.92% 17.95x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is J. Crew.

Location Composition Index
J. Crew 0.01% 4.40x
Carhartt 0.06% 0.83x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is nature.com.

Website Composition Index
nature.com 15.48% 53.02x
harvard.edu 14.85% 48.57x
statisticshowto.com 21.69% 41.03x
academia.edu 20.47% 28.87x
sciencedaily.com 11.35% 26.67x
collegefactual.com 7.16% 24.82x
doodle.com 29.49% 24.15x
mountsinai.org 14.54% 23.88x
lamag.com 13.58% 22.74x
mit.edu 8.42% 21.80x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 5.08% 78.41x
Medical & Pharmaceutical Scholarship 4.43% 71.26x
Healthcare - Doctors & Diagnosis 6.59% 69.87x
New England Universities 7.56% 61.55x
New York City Education & News Cluster 12.53% 56.21x
Los Angeles Tourism 7.67% 47.94x
Aid Groups 3.02% 35.76x
University Research 26.78% 35.05x
College Planning 9.50% 31.99x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 1.73% 22.13x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male