Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 906.2 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 906.2 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 32.52% 18.98x
California Trip Planners 43.91% 18.86x
Opera Enthusiasts 36.11% 18.84x
San Diego Events Researchers 32.60% 18.39x
San Francisco Activities Researchers 32.61% 18.39x
Los Angeles Activities Researchers 30.68% 18.38x
Tahoe Skiers and Snowboarders 34.01% 17.77x
Tutoring Resources Researchers 33.07% 17.72x
California Skiers and Snowboarders 34.22% 17.50x
Medical Science Researchers 30.66% 17.38x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.36% 1.03x
Jos A. Bank Clothiers 0.18% 0.81x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucdmc.ucdavis.edu.

Website Composition Index
ucdmc.ucdavis.edu 10.37% 242.48x
ucirvinehealth.org 2.05% 231.04x
calstate.edu 1.56% 211.15x
csueastbay.edu 1.77% 209.40x
cifss.org 5.17% 183.35x
memorialcare.org 1.14% 179.72x
uci.edu 7.93% 173.18x
lmu.edu 5.88% 165.62x
chapman.edu 1.23% 165.40x
hoag.org 2.14% 164.07x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.69% 59.51x
Southern California Cluster 3.02% 30.93x
Southern California Tourism 12.45% 30.80x
Pac 12 Sports 4.86% 28.14x
San Francisco Tourism 4.20% 27.36x
MBA Education 14.67% 25.31x
Philanthropy - Nonprofits 1.79% 21.55x
Los Angeles Tourism 20.77% 21.51x
Healthcare - Doctors & Diagnosis 9.20% 20.09x
Medical Journals 7.55% 18.90x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female