Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 33 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 33 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 41.09% 24.79x
Professional Medical Journal Readers 43.10% 22.05x
College Students 41.38% 20.13x
Medical Science Researchers 32.47% 18.68x
College Professors 37.64% 18.44x
Internal Medicine Journal Researchers 41.67% 18.25x
Psychiatrists 37.36% 17.97x
Tutoring Resources Researchers 37.07% 17.96x
Harvard University Fans 35.92% 17.13x
Dermatologists 37.36% 17.04x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is J. Crew.

Location Composition Index
J. Crew 0.01% 4.40x
Old Navy 0.01% 1.86x
Carhartt 0.02% 0.54x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is sagepub.com.

Website Composition Index
sagepub.com 16.52% 99.05x
collegeconfidential.com 16.38% 42.73x
nature.com 16.77% 41.73x
acc.org 6.92% 39.92x
socscistatistics.com 7.95% 35.16x
statisticshowto.com 14.84% 33.59x
findlaw.com 5.39% 32.46x
hilton.com 6.52% 29.81x
harvard.edu 19.04% 28.70x
nerdwallet.com 7.32% 27.89x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is MBA Education.

Content Affinity Composition Index
MBA Education 11.33% 151.22x
Education Cluster 6.64% 104.80x
Medical Supplies and Information 5.54% 88.16x
Healthcare - Doctors & Diagnosis 7.49% 66.44x
Arthritis & Bones 2.13% 66.29x
Medical & Pharmaceutical Scholarship 10.35% 64.47x
Medical Journals 5.24% 60.25x
New England Universities 11.33% 57.22x
Business News & Information Readers 2.01% 44.37x
New York City Education & News Cluster 10.66% 40.83x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male