Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 593.7 Thousand Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 593.7 thousand unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is California Trip Planners.

Interest Composition Index
California Trip Planners 52.19% 17.81x
Tutoring Resources Researchers 41.67% 16.94x
San Diego Activities Researchers 42.64% 16.73x
San Francisco Activities Researchers 42.50% 16.54x
San Diego Events Researchers 42.50% 16.54x
Medical Science Researchers 38.48% 16.13x
Opera Enthusiasts 46.84% 16.11x
San Diego Trip Planners 48.04% 15.85x
Tahoe Skiers and Snowboarders 45.60% 15.56x
Harvard University Fans 39.55% 15.46x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 6.56x
Everlane 0.02% 3.71x
Abercrombie & Fitch 0.01% 2.65x
Topshop 0.04% 2.54x
Madewell 0.02% 2.41x
Free People 0.03% 2.34x
Columbia 0.02% 2.19x
Supreme 0.01% 2.14x
American Apparel 0.05% 2.11x
Uniqlo 0.03% 2.10x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucdmc.ucdavis.edu.

Website Composition Index
ucdmc.ucdavis.edu 6.44% 319.49x
cifstate.org 5.63% 289.55x
cifss.org 4.45% 244.44x
cta.org 2.22% 237.27x
uci.edu 6.51% 202.55x
lmu.edu 6.15% 193.12x
pacific.edu 6.80% 180.96x
hoag.org 2.39% 179.46x
sjsu.edu 1.68% 178.37x
torrancememorial.org 2.65% 178.19x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.27% 80.06x
Law School Research Cluster 1.22% 41.69x
Southern California Cluster 2.23% 39.10x
Pac 12 Sports 4.10% 38.68x
Southern California Tourism 11.04% 36.37x
San Francisco Tourism 3.28% 32.00x
MBA Education 13.97% 30.65x
Philanthropy - Nonprofits 1.55% 25.65x
Healthcare - Doctors & Diagnosis 8.71% 23.76x
Medical Journals 6.72% 23.00x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female