Dstillery Audiences

CALIFORNIA UNIVERSITIES

Audience Size: 1 Million Devices

Explore the California Universities Audience

Below you'll find more information about the California Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the California Universities audience.

Dstillery Crafted Audiences

INTERESTS

The California Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the California Universities audience is California Trip Planners.

Interest Composition Index
California Trip Planners 44.28% 16.36x
Opera Enthusiasts 35.39% 15.46x
San Diego Activities Researchers 33.43% 14.87x
San Diego Trip Planners 40.18% 14.63x
San Diego Events Researchers 33.42% 14.46x
San Francisco Activities Researchers 33.42% 14.46x
Los Angeles Activities Researchers 31.33% 14.28x
Los Angeles Mass Transit Commuters 39.58% 14.24x
Medical Science Researchers 32.16% 14.22x
Santa Monica Trip Planners 40.97% 13.71x
Composition Percentage: The overlap percentage between the California Universities audience and the Interest attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The California Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the California Universities audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 4.24x
Lorna Jane 0.02% 3.53x
Michael Kors 0.05% 2.66x
Calvin Klein 0.02% 2.59x
American Apparel 0.07% 2.44x
Zara 0.05% 2.04x
Patagonia 0.03% 1.89x
Urban Outfitters 0.09% 1.82x
Intermix 0.01% 1.82x
Abercrombie & Fitch 0.06% 1.76x
Composition Percentage: The overlap percentage between the California Universities audience and the Location attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The California Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the California Universities audience is ucdmc.ucdavis.edu.

Website Composition Index
ucdmc.ucdavis.edu 12.06% 260.95x
ucirvinehealth.org 2.32% 248.30x
csueastbay.edu 1.95% 227.92x
calstate.edu 1.73% 211.61x
cifss.org 4.63% 208.08x
chapman.edu 1.29% 190.88x
memorialcare.org 1.29% 184.36x
lmu.edu 5.27% 181.04x
hoag.org 2.00% 181.02x
stanfordhealthcarecareers.com 1.08% 180.90x
Composition Percentage: The overlap percentage between the California Universities audience and the Web attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the California Universities audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.81% 55.10x
Southern California Tourism 13.17% 30.16x
Southern California Cluster 3.32% 29.75x
San Francisco Tourism 4.45% 26.92x
Law School Research Cluster 1.42% 25.97x
Pac 12 Sports 4.81% 25.87x
MBA Education 13.95% 25.70x
Philanthropy - Nonprofits 1.88% 22.45x
Los Angeles Tourism 19.99% 21.84x
Healthcare - Doctors & Diagnosis 9.48% 19.92x
Composition Percentage: The overlap percentage between the California Universities audience and the Content Affinity attribute.
Index: A comparison of the California Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The California Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male