Dstillery Audiences

CANADA BUSINESS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Canada Business Cluster Audience

Below you'll find more information about the Canada Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Canada Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Business Cluster audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 30.84% 22.85x
Crafting Enthusiasts 24.30% 18.15x
Market Intelligence Researchers 11.21% 17.49x
NHL Fans 17.76% 16.75x
Italy Trip Planners 18.69% 16.28x
Mens Shaving Products Shoppers 16.82% 16.11x
Volleyball Enthusiasts 21.50% 15.57x
French Language Learners 29.91% 15.42x
Contractors & Construction Professionals 19.63% 15.37x
Beard Care Shoppers 34.58% 15.00x
Composition Percentage: The overlap percentage between the Canada Business Cluster audience and the Interest attribute.
Index: A comparison of the Canada Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.39x
Composition Percentage: The overlap percentage between the Canada Business Cluster audience and the Location attribute.
Index: A comparison of the Canada Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Business Cluster audience is nac-cna.ca.

Website Composition Index
nac-cna.ca 1.40% 134.53x
toronto.com 15.95% 109.42x
ratespy.com 1.09% 106.34x
styledemocracy.com 1.48% 104.31x
sunshineliststats.com 1.28% 103.25x
aol.ca 1.53% 100.61x
byjesseandjoe.com 1.06% 100.43x
quintenews.com 1.59% 100.21x
kenoraonline.com 1.00% 98.09x
strategyonline.ca 1.83% 97.30x
Composition Percentage: The overlap percentage between the Canada Business Cluster audience and the Web attribute.
Index: A comparison of the Canada Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Business Cluster audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 22.81% 100.11x
Canada Tourism Research Cluster 18.20% 81.38x
Canadian News 12.90% 66.37x
Canada Shopping - Lifestyle and Mommy Blogs 9.68% 63.41x
Custom T-Shirts 0.10% 60.73x
Quebec Vacations 7.14% 58.91x
Canada Consumer Product Cluster 11.98% 53.57x
Canada Culture and Tourism 32.49% 50.38x
Alberta Canada Cluster 48.85% 49.77x
Canada General Information Seeker Cluster 64.75% 43.23x
Composition Percentage: The overlap percentage between the Canada Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Business Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male