Dstillery Audiences

CANADA BUSINESS CLUSTER

Audience Size: 393 Thousand Devices

Explore the Canada Business Cluster Audience

Below you'll find more information about the Canada Business Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 393 thousand unique devices whose actions qualify for the Canada Business Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Business Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Business Cluster audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 25.72% 21.09x
Holiday Cocktail Researchers 30.44% 20.14x
Home Design Enthusiasts 25.77% 19.89x
Healthy Eaters 27.04% 19.76x
Women's Fitness Enthusiasts 24.45% 19.30x
Nutrition Conscious Eaters 25.30% 19.27x
Tech-Savvy Moms 25.00% 19.08x
Yogis 27.76% 18.77x
Grandparents 27.68% 18.35x
Wellness Enthusiasts 22.34% 17.77x
Composition Percentage: The overlap percentage between the Canada Business Cluster audience and the Interest attribute.
Index: A comparison of the Canada Business Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Business Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Business Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 1.30x
Composition Percentage: The overlap percentage between the Canada Business Cluster audience and the Location attribute.
Index: A comparison of the Canada Business Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Business Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Business Cluster audience is burnabynow.com.

Website Composition Index
burnabynow.com 8.80% 247.65x
richmond-news.com 11.80% 245.09x
vancourier.com 4.05% 243.14x
tricitynews.com 7.25% 222.58x
toronto.com 5.79% 207.92x
huffingtonpost.ca 83.47% 204.61x
westerninvestor.com 3.61% 203.90x
guelphtoday.com 3.62% 203.65x
theguardian.pe.ca 9.23% 198.77x
thetelegram.com 9.05% 196.25x
Composition Percentage: The overlap percentage between the Canada Business Cluster audience and the Web attribute.
Index: A comparison of the Canada Business Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Business Cluster audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 1.74% 126.78x
Canada Shopping - Lifestyle and Mommy Blogs 12.36% 121.88x
Canada Tax and Finance Research Cluster 4.49% 109.57x
Canadian Lifestyle 17.20% 107.25x
Canadian Universities 0.75% 96.11x
Canada Consumer Product Cluster 8.88% 95.02x
Saskatchewan Media & Retail Cluster 0.25% 90.26x
Toronto Tourism 0.37% 89.63x
Mining & Natural Resources 0.79% 88.23x
Ontario Canada Cluster 4.54% 86.48x
Composition Percentage: The overlap percentage between the Canada Business Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Business Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Business Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female