Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 341.7 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 341.7 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 44.64% 25.21x
Healthy Eaters 45.09% 25.20x
Home Kitchen Chefs 40.59% 22.59x
Grandparents 41.05% 22.33x
Gluten-Free Recipe Researchers 45.55% 21.62x
Women's Fitness Enthusiasts 35.37% 21.48x
Home Kitchen Bakers 43.82% 21.15x
Yogis 40.17% 21.03x
Women's Health Researchers 34.40% 20.92x
Home Cleaning Researchers 47.68% 20.59x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 4.07x
Old Navy 0.01% 2.66x
Carhartt 0.05% 1.25x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is mmfoodmarket.com.

Website Composition Index
mmfoodmarket.com 8.38% 425.19x
kraftcanada.com 23.87% 344.00x
reitmans.com 6.61% 327.42x
threebestrated.ca 6.55% 261.34x
cioc.ca 4.49% 253.73x
ricardocuisine.com 16.00% 253.48x
purplebricks.ca 4.22% 250.46x
houseandhome.com 4.08% 242.31x
simons.ca 4.04% 237.79x
iga.net 5.18% 232.22x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 8.70% 172.99x
Canadian Seniors Real Estate Research Cluster 1.69% 133.73x
Canada Shopping - Kitchenware 6.94% 121.81x
Quebec Vacation Research Cluster 2.46% 121.25x
Canadian Universities 4.25% 119.34x
Canadian Real Estate Researcher Cluster 3.80% 118.14x
Canadian Healthcare 8.23% 117.79x
Toronto Tourism 3.24% 115.76x
Canada Job Seekers Cluster 1.61% 113.10x
Quebec Real Estate 2.74% 107.95x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female