Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 1.1 Million Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 65.36% 20.05x
Canada Trip Planners 48.05% 16.43x
Beard Care Shoppers 54.18% 15.26x
Mens Shaving Products Shoppers 23.79% 10.71x
Vegans 23.94% 8.49x
Business Accounting Software Researchers 19.60% 7.99x
Software Directory Researchers 18.72% 7.69x
Apartment Hunters 18.68% 7.18x
Gluten-Free Recipe Researchers 14.98% 6.91x
Tire Shoppers 16.43% 6.84x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.43x
Lululemon 0.01% 1.25x
Banana Republic 0.01% 1.19x
Old Navy 0.01% 1.09x
Gap 0.01% 1.07x
Urban Outfitters 0.01% 1.03x
Chicos 0.01% 1.01x
The Childrens Place 0.00% 0.80x
Victoria's Secret 0.01% 0.76x
Talbots 0.00% 0.74x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is sobeys.com.

Website Composition Index
sobeys.com 1.50% 317.67x
becel.ca 3.46% 272.74x
marilyn.ca 2.60% 265.79x
appehtite.ca 5.30% 265.64x
bouclair.com 2.81% 263.72x
penningtons.com 11.07% 257.26x
cloverleaf.ca 1.58% 256.41x
journaldesfemmes.com 2.09% 242.46x
save.ca 2.45% 238.22x
voyagesarabais.com 1.25% 234.42x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 6.91% 80.09x
Custom T-Shirts 0.81% 79.84x
Canadian Seniors Real Estate Research Cluster 14.92% 73.24x
Canada Shopping - General Commerce 27.19% 71.93x
Canada Shopping - Kitchenware 19.24% 68.01x
Canadian Healthcare 16.15% 62.21x
Canada Business Cluster 8.25% 60.92x
Canadian Real Estate Researcher Cluster 7.92% 60.12x
Quebec Hunting & Outdoors Cluster 4.72% 52.74x
French Education 2.87% 52.56x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
$100,000-$149,999