Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 311.6 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 311.6 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 50.04% 28.23x
Healthy Eaters 52.05% 27.77x
Women's Fitness Enthusiasts 43.30% 24.98x
Grandparents 47.91% 24.54x
Home Kitchen Chefs 48.76% 24.33x
Wellness Enthusiasts 43.47% 24.06x
Yogis 45.43% 23.93x
Women's Health Researchers 41.55% 23.56x
Home Design Enthusiasts 39.71% 23.26x
Home Kitchen Bakers 48.51% 22.39x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Coach.

Location Composition Index
Coach 0.02% 7.47x
Michael Kors 0.02% 5.41x
J. Crew 0.01% 4.13x
Dressbarn 0.01% 2.92x
The Childrens Place 0.02% 2.81x
Gap 0.01% 2.74x
Buckle 0.01% 2.10x
Mens Wearhouse 0.01% 1.83x
Journeys 0.01% 1.56x
Maurices 0.01% 1.33x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is kraftcanada.com.

Website Composition Index
kraftcanada.com 12.51% 377.11x
canadianfreestuff.com 4.50% 232.18x
lcbo.com 5.42% 224.73x
smartcanucks.ca 6.50% 215.27x
lowes.ca 6.01% 214.45x
bitsandpiecescanada.ca 4.14% 197.19x
canadianliving.com 10.51% 190.70x
cancer.ca 2.78% 162.40x
bedbathandbeyond.ca 5.07% 156.10x
flyers-canada.com 3.24% 154.26x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 5.15% 243.03x
Toronto Tourism 2.35% 165.35x
Canada Shopping - Kitchenware 5.68% 157.54x
Quebec Vacation Research Cluster 1.36% 148.29x
Canada Job Seekers Cluster 0.82% 147.05x
Canadian Healthcare 5.96% 144.40x
Canadian Seniors Real Estate Research Cluster 0.87% 144.28x
Canadian Universities 3.03% 141.56x
Canadian Real Estate Researcher Cluster 2.81% 118.04x
Quebec Job Seeker Cluster 0.80% 107.09x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female