Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 642.3 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 642.3 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 55.47% 27.83x
Canada Trip Planners 39.37% 19.93x
Beard Care Shoppers 42.13% 17.88x
Volleyball Enthusiasts 19.56% 11.51x
Vegans 22.75% 11.38x
French Language Learners 20.77% 10.78x
Foot Health Researchers 17.65% 10.25x
Home Cleaning Researchers 14.91% 10.21x
Gluten-Free Recipe Researchers 17.22% 10.18x
Skin Disorder Researchers 18.32% 9.91x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 2.39x
Armani 0.02% 1.68x
The North Face 0.01% 1.60x
Levi Strauss 0.01% 1.47x
Hugo Boss 0.01% 1.42x
Tommy Bahama 0.01% 1.26x
Urban Outfitters 0.02% 1.22x
Mens Wearhouse 0.19% 1.18x
Kate Spade 0.01% 1.15x
Brooks Brothers 0.01% 1.14x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is becel.ca.

Website Composition Index
becel.ca 4.76% 323.38x
leons.ca 3.90% 295.90x
marilyn.ca 2.79% 288.31x
yellowshoes.com 2.35% 286.67x
penningtons.com 16.02% 286.00x
ricekrispies.ca 4.10% 280.90x
thebrick.com 5.77% 270.94x
411.ca 2.28% 261.88x
lids.ca 2.32% 255.60x
clement.ca 2.87% 249.98x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.52% 144.87x
Canada Shopping - Kitchenware 11.76% 117.04x
Toronto Tourism 3.87% 113.38x
Canadian Seniors Real Estate Research Cluster 9.33% 111.69x
Canada Shopping - General Commerce 22.73% 100.75x
Canadian Real Estate Researcher Cluster 5.71% 95.93x
French Education 3.03% 75.45x
Canada Online Shopping Cluster 10.71% 75.45x
Quebec Vacation Research Cluster 9.41% 70.16x
Quebec Hunting & Outdoors Cluster 5.00% 69.59x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female