Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 35.1 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 35.1 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 33.80% 96.46x
Grandparents 37.40% 70.35x
Gas Discount Researchers 32.96% 66.00x
Women’s Lifestyle Blogs Researchers 25.48% 60.48x
Home Remodelers 46.54% 54.56x
Plant Based & Vegan Food Recipe Shoppers 35.73% 54.07x
Pre-Measured Grocery Shoppers 36.84% 53.92x
Wine Lovers 32.13% 52.91x
Women's Fitness Enthusiasts 41.55% 47.28x
Healthy Diet Recipe Researchers 32.69% 47.06x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.03% 1.37x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is readersdigest.ca.

Website Composition Index
readersdigest.ca 68.68% 236.06x
tripadvisor.ca 30.90% 168.96x
narcity.com 22.91% 103.45x
arbormemorial.ca 17.31% 100.74x
dailyhive.com 32.42% 96.45x
savvynewcanadians.com 21.49% 94.80x
thebusybaker.ca 14.46% 91.17x
rockrecipes.com 17.67% 77.63x
jamieoliver.com 19.48% 76.41x
thecafesucrefarine.com 12.18% 67.40x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 5.22% 107.53x
Canada Culture and Tourism 19.55% 103.17x
Canada Business Cluster 17.29% 92.36x
Canada Shopping - Lifestyle and Mommy Blogs 5.10% 91.19x
Vancouver British Columbia Research Cluster 6.03% 89.43x
Winnipeg Canada News 3.60% 89.28x
Ontario Canada Cluster 3.19% 88.53x
Female Lifestyle Content Readers 6.38% 86.26x
Canadian Auto 19.37% 66.87x
Canada Tourism Research Cluster 16.47% 64.27x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female