Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 36.6 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 36.6 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 39.10% 58.25x
Women's Fitness Enthusiasts 41.76% 56.89x
Home Design Enthusiasts 40.16% 52.28x
Women's Health Researchers 39.10% 50.75x
Eco-Conscious Consumers 33.78% 49.86x
Home Remodelers 39.36% 45.56x
Cholesterol Researchers 18.62% 43.84x
Online Health Researchers 36.44% 42.19x
Grandparents 43.35% 42.18x
Women’s Lifestyle Blogs Researchers 32.71% 41.99x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.03% 1.37x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is readersdigest.ca.

Website Composition Index
readersdigest.ca 68.33% 204.24x
tripadvisor.ca 41.70% 144.71x
glassdoor.ca 14.71% 106.97x
redflagdeals.com 37.18% 101.45x
arbormemorial.ca 16.65% 98.00x
seasonsandsuppers.ca 15.72% 97.31x
savvynewcanadians.com 22.36% 92.66x
narcity.com 30.26% 89.22x
oprahmag.com 13.84% 85.56x
rockrecipes.com 16.77% 83.90x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 26.42% 122.26x
Canada Culture and Tourism 29.02% 121.15x
Canada Shopping - Lifestyle and Mommy Blogs 7.04% 114.51x
Winnipeg Canada News 5.04% 107.56x
Quebec Vacations 7.53% 106.21x
Ontario Canada Cluster 3.30% 104.23x
Canadian Lifestyle 11.91% 101.61x
Canada Tax and Finance Research Cluster 2.87% 92.26x
Canada Tourism Research Cluster 16.19% 89.44x
Canadian News 14.02% 81.05x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female