Explore the Canada Consumer Product Cluster Audience
Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 329.2 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.
INTERESTS
The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Consumer Product Cluster audience is Crafting Enthusiasts.
| Interest | Composition | Index |
| Crafting Enthusiasts | 53.15% | 15.54x |
| Healthy Eaters | 38.04% | 14.42x |
| Nutrition Conscious Eaters | 36.62% | 14.09x |
| Canada Trip Planners | 47.78% | 14.06x |
| Gluten-Free Recipe Researchers | 39.26% | 13.82x |
| Home Cleaning Researchers | 41.66% | 13.63x |
| Home Kitchen Bakers | 37.21% | 12.86x |
| Home Kitchen Chefs | 34.68% | 12.81x |
| Grandparents | 33.04% | 12.70x |
| Sushi Lovers | 40.16% | 12.48x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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APPAREL RETAILERS
The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.01x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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WEBSITES
The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is penningtons.com.
| Website | Composition | Index |
| penningtons.com | 5.54% | 233.66x |
| additionelle.com | 3.11% | 226.02x |
| mmfoodmarket.com | 9.97% | 218.18x |
| crosbys.com | 2.44% | 182.16x |
| salewhale.ca | 3.85% | 167.10x |
| gianttiger.com | 4.86% | 161.13x |
| kraftcanada.com | 30.00% | 160.82x |
| reitmans.com | 7.69% | 159.67x |
| save.ca | 3.04% | 158.56x |
| bitsandpiecescanada.ca | 2.31% | 151.15x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 10.17% | 93.64x |
| Canadian Seniors Real Estate Research Cluster | 2.06% | 77.35x |
| Canada Shopping - Kitchenware | 6.67% | 76.68x |
| Canadian Universities | 4.80% | 68.87x |
| Canadian Real Estate Researcher Cluster | 4.29% | 66.64x |
| Quebec Real Estate | 3.14% | 64.62x |
| Quebec Vacation Research Cluster | 3.00% | 63.67x |
| Canadian Healthcare | 9.18% | 63.01x |
| Toronto Tourism | 3.67% | 62.86x |
| Quebec Job Seeker Cluster | 1.90% | 59.18x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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DEMOGRAPHICS
The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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