Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 671.6 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 671.6 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 59.80% 26.34x
Canada Trip Planners 41.84% 19.47x
Beard Care Shoppers 44.44% 17.72x
Vegans 22.66% 10.72x
Volleyball Enthusiasts 19.27% 10.64x
Mens Shaving Products Shoppers 16.56% 9.91x
Gluten-Free Recipe Researchers 16.39% 9.45x
Home Cleaning Researchers 14.40% 9.45x
Sushi Lovers 16.58% 9.37x
French Language Learners 19.94% 9.29x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.13% 1.06x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is salewhale.ca.

Website Composition Index
salewhale.ca 3.44% 354.56x
marilyn.ca 2.83% 304.16x
becel.ca 4.95% 302.76x
ricekrispies.ca 4.39% 299.83x
penningtons.com 12.92% 298.03x
leons.ca 4.93% 291.60x
yellowshoes.com 2.99% 272.51x
thebrick.com 7.43% 268.23x
411.ca 2.86% 266.39x
canadianfamily.ca 2.34% 259.54x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 4.22% 119.56x
Canadian Seniors Real Estate Research Cluster 9.83% 112.22x
Canada Shopping - Kitchenware 13.37% 109.94x
Canada Shopping - General Commerce 23.57% 105.80x
Canadian Real Estate Researcher Cluster 6.21% 96.77x
Quebec Vacation Research Cluster 9.64% 75.77x
Canada Online Shopping Cluster 11.31% 73.98x
Quebec Hunting & Outdoors Cluster 4.80% 72.16x
Canada Business Cluster 8.55% 71.13x
Canadian Construction & Renovation Research Cluster 1.86% 70.85x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female