Explore the Canada Consumer Product Cluster Audience
Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 642.3 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.
INTERESTS
The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Consumer Product Cluster audience is Crafting Enthusiasts.
| Interest | Composition | Index |
| Crafting Enthusiasts | 55.47% | 27.83x |
| Canada Trip Planners | 39.37% | 19.93x |
| Beard Care Shoppers | 42.13% | 17.88x |
| Volleyball Enthusiasts | 19.56% | 11.51x |
| Vegans | 22.75% | 11.38x |
| French Language Learners | 20.77% | 10.78x |
| Foot Health Researchers | 17.65% | 10.25x |
| Home Cleaning Researchers | 14.91% | 10.21x |
| Gluten-Free Recipe Researchers | 17.22% | 10.18x |
| Skin Disorder Researchers | 18.32% | 9.91x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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APPAREL RETAILERS
The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.01% | 2.39x |
| Armani | 0.02% | 1.68x |
| The North Face | 0.01% | 1.60x |
| Levi Strauss | 0.01% | 1.47x |
| Hugo Boss | 0.01% | 1.42x |
| Tommy Bahama | 0.01% | 1.26x |
| Urban Outfitters | 0.02% | 1.22x |
| Mens Wearhouse | 0.19% | 1.18x |
| Kate Spade | 0.01% | 1.15x |
| Brooks Brothers | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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WEBSITES
The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is becel.ca.
| Website | Composition | Index |
| becel.ca | 4.76% | 323.38x |
| leons.ca | 3.90% | 295.90x |
| marilyn.ca | 2.79% | 288.31x |
| yellowshoes.com | 2.35% | 286.67x |
| penningtons.com | 16.02% | 286.00x |
| ricekrispies.ca | 4.10% | 280.90x |
| thebrick.com | 5.77% | 270.94x |
| 411.ca | 2.28% | 261.88x |
| lids.ca | 2.32% | 255.60x |
| clement.ca | 2.87% | 249.98x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.52% | 144.87x |
| Canada Shopping - Kitchenware | 11.76% | 117.04x |
| Toronto Tourism | 3.87% | 113.38x |
| Canadian Seniors Real Estate Research Cluster | 9.33% | 111.69x |
| Canada Shopping - General Commerce | 22.73% | 100.75x |
| Canadian Real Estate Researcher Cluster | 5.71% | 95.93x |
| French Education | 3.03% | 75.45x |
| Canada Online Shopping Cluster | 10.71% | 75.45x |
| Quebec Vacation Research Cluster | 9.41% | 70.16x |
| Quebec Hunting & Outdoors Cluster | 5.00% | 69.59x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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DEMOGRAPHICS
The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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