Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 55.5 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 55.5 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 44.66% 42.77x
Nutrition Conscious Eaters 43.04% 41.75x
Home Design Enthusiasts 40.45% 41.74x
Women's Fitness Enthusiasts 39.16% 39.68x
Homeowners 38.51% 38.97x
Wellness Enthusiasts 37.70% 38.18x
Home Remodelers 36.89% 37.92x
Eco-Conscious Consumers 34.63% 37.30x
Women's Health Researchers 37.86% 36.85x
Grandparents 45.47% 35.01x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 5.86x
Maurices 0.01% 1.90x
Carhartt 0.03% 0.91x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is chatelaine.com.

Website Composition Index
chatelaine.com 44.20% 317.41x
readersdigest.ca 65.66% 179.97x
retailmenot.ca 14.10% 158.58x
huffingtonpost.ca 32.60% 130.36x
besthealthmag.ca 14.75% 108.61x
macleans.ca 13.68% 106.67x
timescolonist.com 19.42% 99.82x
straight.com 8.80% 96.78x
retail-insider.com 10.69% 96.07x
winnipegfreepress.com 11.24% 95.95x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 30.61% 110.74x
Canada Shopping - Lifestyle and Mommy Blogs 7.68% 105.04x
Canadian Lifestyle 12.50% 94.21x
Canada Culture and Tourism 34.09% 93.26x
Winnipeg Canada News 5.87% 93.09x
Canada Tax and Finance Research Cluster 3.25% 90.78x
Ontario Canada Cluster 3.77% 90.26x
Quebec Vacations 8.76% 83.19x
Canada Tourism Research Cluster 16.34% 66.21x
Canadian News 15.58% 64.12x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female