Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 925.3 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 925.3 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 61.61% 17.43x
Canada Trip Planners 49.96% 13.48x
Sushi Lovers 35.83% 11.02x
Home Cleaning Researchers 30.37% 10.21x
Vegans 35.70% 10.20x
Ireland Trip Planners 31.11% 10.00x
Beard Care Shoppers 34.21% 9.86x
French Language Learners 36.76% 9.58x
Foot Health Researchers 32.13% 9.53x
Skin Disorder Researchers 32.20% 9.48x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.95x
Forever 21 0.01% 1.61x
American Eagle Outfitters 0.01% 1.56x
Old Navy 0.02% 1.30x
H&M 0.01% 1.10x
Banana Republic 0.01% 0.98x
Gap 0.01% 0.89x
Journeys 0.01% 0.89x
Victoria's Secret 0.02% 0.84x
Carhartt 0.05% 0.84x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is becel.ca.

Website Composition Index
becel.ca 1.87% 230.79x
cloverleaf.ca 1.58% 202.16x
additionelle.com 5.84% 196.04x
leons.ca 1.29% 192.10x
ricekrispies.ca 4.20% 190.48x
crock-pot.ca 1.90% 181.78x
marilyn.ca 2.80% 180.77x
thebrick.com 1.94% 180.35x
penningtons.com 10.68% 171.61x
fabricville.com 1.08% 166.31x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.22% 87.22x
Canadian Seniors Real Estate Research Cluster 4.76% 70.95x
Canada Shopping - Kitchenware 8.22% 63.77x
Canada Shopping - General Commerce 16.75% 63.20x
Canadian Real Estate Researcher Cluster 5.32% 50.32x
Canadian Universities 6.06% 46.89x
Quebec Vacation Research Cluster 6.12% 46.36x
Canadian Healthcare 12.35% 44.80x
Toronto Tourism 4.57% 44.02x
Quebec Real Estate 6.70% 42.72x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female