Dstillery Audiences

CANADA CONSUMER PRODUCT CLUSTER

Audience Size: 329.2 Thousand Devices

Explore the Canada Consumer Product Cluster Audience

Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 329.2 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Consumer Product Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 53.15% 15.54x
Healthy Eaters 38.04% 14.42x
Nutrition Conscious Eaters 36.62% 14.09x
Canada Trip Planners 47.78% 14.06x
Gluten-Free Recipe Researchers 39.26% 13.82x
Home Cleaning Researchers 41.66% 13.63x
Home Kitchen Bakers 37.21% 12.86x
Home Kitchen Chefs 34.68% 12.81x
Grandparents 33.04% 12.70x
Sushi Lovers 40.16% 12.48x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is penningtons.com.

Website Composition Index
penningtons.com 5.54% 233.66x
additionelle.com 3.11% 226.02x
mmfoodmarket.com 9.97% 218.18x
crosbys.com 2.44% 182.16x
salewhale.ca 3.85% 167.10x
gianttiger.com 4.86% 161.13x
kraftcanada.com 30.00% 160.82x
reitmans.com 7.69% 159.67x
save.ca 3.04% 158.56x
bitsandpiecescanada.ca 2.31% 151.15x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 10.17% 93.64x
Canadian Seniors Real Estate Research Cluster 2.06% 77.35x
Canada Shopping - Kitchenware 6.67% 76.68x
Canadian Universities 4.80% 68.87x
Canadian Real Estate Researcher Cluster 4.29% 66.64x
Quebec Real Estate 3.14% 64.62x
Quebec Vacation Research Cluster 3.00% 63.67x
Canadian Healthcare 9.18% 63.01x
Toronto Tourism 3.67% 62.86x
Quebec Job Seeker Cluster 1.90% 59.18x
Composition Percentage: The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female