Explore the Canada Consumer Product Cluster Audience
Below you'll find more information about the Canada Consumer Product Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 55.5 thousand unique devices whose actions qualify for the Canada Consumer Product Cluster audience.
INTERESTS
The Canada Consumer Product Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Consumer Product Cluster audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 44.66% | 42.77x |
| Nutrition Conscious Eaters | 43.04% | 41.75x |
| Home Design Enthusiasts | 40.45% | 41.74x |
| Women's Fitness Enthusiasts | 39.16% | 39.68x |
| Homeowners | 38.51% | 38.97x |
| Wellness Enthusiasts | 37.70% | 38.18x |
| Home Remodelers | 36.89% | 37.92x |
| Eco-Conscious Consumers | 34.63% | 37.30x |
| Women's Health Researchers | 37.86% | 36.85x |
| Grandparents | 45.47% | 35.01x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Interest attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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APPAREL RETAILERS
The Canada Consumer Product Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Consumer Product Cluster audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.04% | 5.86x |
| Maurices | 0.01% | 1.90x |
| Carhartt | 0.03% | 0.91x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Location attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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WEBSITES
The Canada Consumer Product Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Consumer Product Cluster audience is chatelaine.com.
| Website | Composition | Index |
| chatelaine.com | 44.20% | 317.41x |
| readersdigest.ca | 65.66% | 179.97x |
| retailmenot.ca | 14.10% | 158.58x |
| huffingtonpost.ca | 32.60% | 130.36x |
| besthealthmag.ca | 14.75% | 108.61x |
| macleans.ca | 13.68% | 106.67x |
| timescolonist.com | 19.42% | 99.82x |
| straight.com | 8.80% | 96.78x |
| retail-insider.com | 10.69% | 96.07x |
| winnipegfreepress.com | 11.24% | 95.95x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Web attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Consumer Product Cluster audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 30.61% | 110.74x |
| Canada Shopping - Lifestyle and Mommy Blogs | 7.68% | 105.04x |
| Canadian Lifestyle | 12.50% | 94.21x |
| Canada Culture and Tourism | 34.09% | 93.26x |
| Winnipeg Canada News | 5.87% | 93.09x |
| Canada Tax and Finance Research Cluster | 3.25% | 90.78x |
| Ontario Canada Cluster | 3.77% | 90.26x |
| Quebec Vacations | 8.76% | 83.19x |
| Canada Tourism Research Cluster | 16.34% | 66.21x |
| Canadian News | 15.58% | 64.12x |
Composition Percentage:
The overlap percentage between the Canada Consumer Product Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Consumer Product Cluster audience to the internet population.
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DEMOGRAPHICS
The Canada Consumer Product Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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