Explore the Canada General Information Seeker Cluster Audience
Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.
INTERESTS
The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Crafting Enthusiasts.
| Interest | Composition | Index |
| Crafting Enthusiasts | 55.78% | 17.49x |
| Beard Care Shoppers | 62.85% | 17.44x |
| Canada Trip Planners | 43.79% | 15.53x |
| Mens Shaving Products Shoppers | 21.99% | 10.30x |
| Software Directory Researchers | 20.78% | 8.65x |
| Business Accounting Software Researchers | 21.34% | 8.63x |
| Tire Shoppers | 16.90% | 7.38x |
| Whiskey Lovers | 17.38% | 6.70x |
| Apartment Hunters | 15.90% | 6.18x |
| Western Canada Skiers and Snowboarders | 13.13% | 5.80x |
Composition Percentage:
The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
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APPAREL RETAILERS
The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Zara.
| Location | Composition | Index |
| Zara | 0.01% | 1.79x |
| Tommy Bahama | 0.01% | 1.69x |
| Abercrombie & Fitch | 0.01% | 1.68x |
| H&M | 0.01% | 1.62x |
| Kate Spade | 0.00% | 1.39x |
| Urban Outfitters | 0.01% | 1.38x |
| Coach | 0.01% | 1.35x |
| American Eagle Outfitters | 0.01% | 1.29x |
| Journeys | 0.01% | 1.29x |
| The North Face | 0.00% | 1.24x |
Composition Percentage:
The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
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WEBSITES
The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is 411.ca.
| Website | Composition | Index |
| 411.ca | 4.07% | 185.98x |
| shoppershomehealthcare.ca | 1.46% | 174.65x |
| canadiantire.ca | 1.71% | 168.48x |
| blood.ca | 4.23% | 168.40x |
| profilecanada.com | 1.29% | 167.97x |
| insidetoronto.com | 2.12% | 166.07x |
| hotfrog.ca | 1.04% | 158.49x |
| lasenza.ca | 1.26% | 158.42x |
| foundlocally.com | 1.81% | 156.39x |
| cineplex.com | 4.08% | 155.91x |
Composition Percentage:
The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canadian Seniors Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Seniors Real Estate Research Cluster | 11.88% | 69.68x |
| Custom T-Shirts | 0.55% | 65.65x |
| Toronto Tourism | 4.58% | 62.84x |
| Canadian Real Estate Researcher Cluster | 6.86% | 59.45x |
| Canada Business Cluster | 8.61% | 58.73x |
| Canada Shopping - Kitchenware | 13.38% | 55.90x |
| Vancouver British Columbia Research Cluster | 11.24% | 55.63x |
| Canadian News | 13.66% | 51.98x |
| Ontario Canada Cluster | 6.69% | 51.82x |
| Canada Tax and Finance Research Cluster | 13.15% | 51.59x |
Composition Percentage:
The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
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DEMOGRAPHICS
The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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