Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 4.2 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 36.58% 10.51x
Canada Trip Planners 30.00% 9.08x
Crafting Enthusiasts 28.79% 8.98x
Software Directory Researchers 24.09% 6.74x
Volleyball Enthusiasts 18.08% 6.08x
NHL Fans 16.77% 6.00x
Mens Shaving Products Shoppers 16.64% 5.76x
French Language Learners 19.95% 5.66x
Ireland Trip Planners 14.30% 5.30x
Cricket Enthusiasts 15.63% 4.76x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is H&M.

Location Composition Index
H&M 0.01% 1.32x
American Eagle Outfitters 0.01% 1.03x
Zumiez 0.01% 0.93x
Gap 0.01% 0.93x
Old Navy 0.01% 0.91x
Victoria's Secret 0.02% 0.88x
Carhartt 0.05% 0.84x
Journeys 0.01% 0.84x
Banana Republic 0.01% 0.83x
Express 0.01% 0.75x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is health-local.com.

Website Composition Index
health-local.com 1.77% 53.80x
goldbook.ca 3.52% 51.90x
cjme.com 2.65% 48.46x
landmarkcinemas.com 9.82% 47.42x
remax.ca 1.27% 47.21x
discovermoosejaw.com 1.09% 46.24x
ckom.com 2.75% 46.05x
620ckrm.com 1.18% 45.93x
ottawamatters.com 1.02% 45.86x
chezcora.com 1.63% 45.79x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 2.10% 29.21x
Custom T-Shirts 0.08% 28.76x
Saskatchewan Media & Retail Cluster 1.55% 27.50x
Canada Tax and Finance Research Cluster 5.31% 26.49x
Winnipeg Canada News 4.03% 26.35x
Ontario Canada Cluster 3.57% 26.30x
Vancouver British Columbia Research Cluster 6.83% 26.13x
Canadian Real Estate Researcher Cluster 2.87% 26.00x
Canadian News 9.13% 25.97x
Canadian Universities 3.46% 25.61x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male