Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 2.2 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 40.76% 11.93x
Canada Trip Planners 28.83% 10.00x
Crafting Enthusiasts 28.83% 9.80x
Software Directory Researchers 21.68% 7.03x
Volleyball Enthusiasts 17.07% 6.36x
Mens Shaving Products Shoppers 14.43% 5.71x
French Language Learners 15.96% 5.66x
NHL Fans 13.57% 5.60x
Cricket Enthusiasts 15.06% 5.11x
Ireland Trip Planners 11.91% 4.87x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 1.12x
LOFT 0.01% 1.08x
Gap 0.01% 1.06x
Old Navy 0.01% 1.03x
Banana Republic 0.01% 1.01x
White House Black Market 0.01% 0.99x
Victoria's Secret 0.02% 0.96x
The Childrens Place 0.01% 0.96x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is health-local.com.

Website Composition Index
health-local.com 2.12% 65.13x
goldbook.ca 3.79% 54.81x
landmarkcinemas.com 11.09% 54.73x
yellowpages.ca 4.86% 51.44x
tribute.ca 4.98% 46.61x
ctvnews.ca 64.38% 46.57x
chezcora.com 1.57% 46.11x
scene.ca 8.69% 43.85x
ebgames.ca 6.65% 41.71x
canada411.ca 2.53% 41.50x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.09% 34.17x
Canadian Seniors Real Estate Research Cluster 2.57% 33.55x
Saskatchewan Media & Retail Cluster 1.88% 30.06x
Canada Shopping - Kitchenware 3.17% 30.04x
Canadian Real Estate Researcher Cluster 2.76% 29.85x
Canada Tax and Finance Research Cluster 5.57% 29.74x
Winnipeg Canada News 3.85% 28.89x
Ontario Canada Cluster 3.47% 28.61x
Vancouver British Columbia Research Cluster 5.63% 28.49x
Canadian News 9.07% 28.30x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male