Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 4.8 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 34.07% 10.13x
Canada Trip Planners 27.09% 9.51x
Crafting Enthusiasts 24.94% 8.73x
Software Directory Researchers 22.17% 7.49x
NHL Fans 15.37% 6.40x
Mens Shaving Products Shoppers 15.22% 5.91x
Volleyball Enthusiasts 14.93% 5.76x
French Language Learners 17.34% 5.58x
Ireland Trip Planners 12.61% 5.37x
Business Accounting Software Researchers 15.37% 5.07x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 0.96x
Carhartt 0.03% 0.83x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is health-local.com.

Website Composition Index
health-local.com 1.39% 49.02x
goldbook.ca 2.82% 47.57x
cjme.com 2.22% 45.12x
landmarkcinemas.com 7.99% 44.65x
ckom.com 2.31% 43.52x
panow.com 1.30% 43.07x
chezcora.com 1.31% 42.35x
scene.ca 6.19% 41.75x
lethbridgenewsnow.com 1.08% 41.49x
quintenews.com 1.16% 41.33x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 1.62% 28.70x
Saskatchewan Media & Retail Cluster 1.28% 28.12x
Custom T-Shirts 0.07% 27.83x
Canada Tax and Finance Research Cluster 4.41% 26.28x
Ontario Canada Cluster 3.16% 26.14x
Canadian Real Estate Researcher Cluster 2.36% 26.03x
Winnipeg Canada News 3.83% 25.84x
Vancouver British Columbia Research Cluster 6.19% 25.73x
Canadian Universities 2.85% 25.60x
Canadian News 8.89% 25.43x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male