Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1.1 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 47.34% 21.43x
Beard Care Shoppers 51.24% 20.97x
Canada Trip Planners 37.61% 19.00x
Volleyball Enthusiasts 20.39% 11.72x
Cricket Enthusiasts 20.90% 11.41x
Mens Shaving Products Shoppers 18.04% 10.69x
Software Directory Researchers 18.75% 9.24x
Business Accounting Software Researchers 21.74% 8.51x
French Language Learners 18.10% 8.47x
Tire Shoppers 15.82% 8.23x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Armani.

Location Composition Index
Armani 0.01% 1.55x
Gap 0.02% 1.51x
Lululemon 0.02% 1.32x
American Apparel 0.01% 1.27x
The Childrens Place 0.01% 1.22x
Urban Outfitters 0.01% 1.17x
Chicos 0.01% 1.10x
Victoria's Secret 0.02% 1.09x
LOFT 0.02% 1.07x
Coach 0.01% 1.06x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is 411.ca.

Website Composition Index
411.ca 2.61% 223.56x
blood.ca 2.54% 219.12x
insidetoronto.com 1.45% 204.13x
leons.ca 3.75% 203.40x
canadiantire.ca 1.00% 200.59x
foundlocally.com 1.43% 199.30x
blogto.com 1.94% 191.44x
appehtite.ca 1.13% 190.54x
remax.ca 9.70% 189.58x
thebrick.com 5.69% 188.98x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 8.59% 104.24x
Custom T-Shirts 0.41% 102.51x
Toronto Tourism 3.31% 98.82x
Canadian Real Estate Researcher Cluster 5.61% 91.39x
Canada Shopping - Kitchenware 9.90% 87.46x
Vancouver British Columbia Research Cluster 9.04% 82.44x
Canada Tax and Finance Research Cluster 12.60% 76.20x
Canadian Auto 11.62% 76.13x
Canada Business Cluster 8.73% 76.09x
Ontario Canada Cluster 6.15% 74.72x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male