CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1.5 Million Devices

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Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Australia Trip Planners.

Interest	Composition	Index
Australia Trip Planners	32.49%	14.85x
Eco-Conscious Consumers	24.32%	14.79x
United Kingdom News Readers	27.93%	14.78x
Advertising Professionals	25.08%	14.42x
Tech News Enthusiasts	24.85%	13.77x
Liberal News Readers	23.10%	13.40x
Executive and C-Suite	20.19%	13.26x
Market Intelligence Researchers	24.81%	13.07x
Women's Fitness Enthusiasts	21.75%	13.02x
Mens Fitness Publication Readers	21.49%	12.99x

Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.

Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.02%	0.78x

Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.

Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is landmarkcinemas.com.

Website	Composition	Index
landmarkcinemas.com	2.95%	123.34x
scene.ca	2.23%	122.58x
fido.ca	2.17%	118.76x
purplebricks.ca	1.47%	117.82x
threebestrated.ca	2.10%	116.35x
cioc.ca	1.49%	116.33x
ebgames.ca	1.48%	115.19x
nationalsports.com	1.01%	113.51x
lowes.ca	4.54%	112.30x
lcbo.com	4.25%	109.83x

Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.

Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Toronto Tourism.

Content Affinity	Composition	Index
Toronto Tourism	1.15%	59.50x
Canadian Seniors Real Estate Research Cluster	0.50%	57.74x
Canada Job Seekers Cluster	0.57%	57.66x
Canada Shopping - General Commerce	1.90%	56.08x
Canadian Construction & Renovation Research Cluster	0.15%	54.47x
Saskatchewan Media & Retail Cluster	0.61%	52.52x
Canadian Universities	1.42%	51.27x
Canadian Real Estate Researcher Cluster	1.51%	50.39x
Canada Shopping - Kitchenware	2.30%	50.37x
Canadian Lifestyle	15.18%	46.92x

Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.

Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male