Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 762.6 Thousand Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 762.6 thousand unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 14.25% 21.04x
Women's Fitness Enthusiasts 13.35% 18.19x
Home Design Enthusiasts 13.97% 18.19x
New Zealand Trip Planners 30.80% 17.44x
Wellness Enthusiasts 11.69% 17.42x
Women's Health Researchers 13.15% 17.07x
Cholesterol Researchers 7.19% 16.94x
Beach House Second Home Owners 10.31% 16.08x
Mens Fitness Publication Readers 11.60% 15.35x
Men's Health Researchers 10.50% 14.84x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.39x
Maurices 0.01% 1.22x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is profilecanada.com.

Website Composition Index
profilecanada.com 1.64% 142.98x
mapquest.ca 1.12% 139.02x
411.ca 3.88% 138.48x
burnabynow.com 1.26% 137.35x
theguardian.pe.ca 2.11% 135.93x
capebretonpost.com 1.48% 133.64x
crossbordershopping.ca 1.17% 131.20x
richmond-news.com 1.24% 129.49x
thechronicleherald.ca 5.73% 128.87x
thetelegram.com 1.87% 127.44x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canada Shopping - Lifestyle and Mommy Blogs.

Content Affinity Composition Index
Canada Shopping - Lifestyle and Mommy Blogs 3.76% 61.10x
Canadian Lifestyle 6.52% 55.66x
Canada Shopping - Kitchenware 0.61% 55.42x
Vancouver British Columbia Research Cluster 5.58% 54.62x
Canada Business Cluster 11.61% 53.73x
Winnipeg Canada News 2.52% 53.72x
Canada Tax and Finance Research Cluster 1.65% 52.93x
Ontario Canada Cluster 1.64% 51.71x
Canadian News 8.78% 50.75x
Canada Tourism Research Cluster 9.02% 49.82x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male