Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 4.1 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 29.27% 10.22x
Beard Care Shoppers 30.78% 9.09x
Crafting Enthusiasts 23.37% 8.75x
Software Directory Researchers 26.35% 8.12x
NHL Fans 16.95% 6.94x
Australia Trip Planners 16.44% 6.80x
Mens Shaving Products Shoppers 16.27% 6.61x
Tokyo Trip Planners 14.86% 6.44x
United Kingdom News Readers 12.14% 6.29x
French Language Learners 19.50% 6.22x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.11x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is goldbook.ca.

Website Composition Index
goldbook.ca 1.78% 52.01x
landmarkcinemas.com 5.07% 51.25x
scene.ca 3.89% 51.03x
cjme.com 1.48% 50.13x
ckom.com 1.44% 49.18x
fido.ca 3.89% 48.40x
cfjctoday.com 1.17% 48.35x
threebestrated.ca 3.43% 48.17x
purplebricks.ca 2.23% 47.91x
chch.com 3.54% 47.74x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.85% 29.38x
Canadian Seniors Real Estate Research Cluster 0.92% 29.17x
Custom T-Shirts 0.05% 28.79x
Canadian Real Estate Researcher Cluster 1.91% 28.19x
Canada Tax and Finance Research Cluster 4.07% 27.64x
Canadian Universities 2.11% 27.41x
Canadian Lifestyle 16.71% 27.25x
Ontario Canada Cluster 3.08% 27.24x
Canada Job Seekers Cluster 0.99% 27.09x
Canada Shopping - Kitchenware 2.58% 26.50x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male