Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 2 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 66.40% 18.54x
Crafting Enthusiasts 59.10% 17.97x
Canada Trip Planners 48.06% 16.29x
Mens Shaving Products Shoppers 26.10% 11.65x
Software Directory Researchers 22.70% 9.24x
Business Accounting Software Researchers 22.48% 9.08x
Tire Shoppers 19.32% 7.97x
Apartment Hunters 17.93% 6.83x
Whiskey Lovers 16.48% 6.48x
Western Canada Skiers and Snowboarders 14.76% 6.25x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.63x
Coach 0.01% 2.35x
Brooks Brothers 0.01% 2.31x
H&M 0.01% 1.97x
Aeropostale 0.00% 1.77x
Lululemon 0.01% 1.66x
Urban Outfitters 0.01% 1.47x
Lane Bryant 0.01% 1.41x
Gymboree 0.00% 1.34x
Talbots 0.01% 1.32x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is lottolore.com.

Website Composition Index
lottolore.com 0.85% 187.49x
411.ca 5.42% 185.00x
greedyrates.ca 1.09% 172.21x
sobeys.com 0.83% 170.63x
homehardware.ca 0.74% 169.59x
canadiantire.ca 2.25% 167.28x
profilecanada.com 1.57% 166.81x
sears.ca 0.51% 166.60x
shoppershomehealthcare.ca 1.87% 166.15x
bclocalnews.com 0.60% 166.12x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 14.01% 68.82x
Toronto Tourism 5.46% 63.25x
Canada Business Cluster 8.37% 61.85x
Custom T-Shirts 0.63% 61.66x
Canadian Real Estate Researcher Cluster 7.62% 57.83x
Vancouver British Columbia Research Cluster 11.97% 55.23x
Canadian News 15.00% 54.08x
Canada Culture and Tourism 23.67% 53.63x
Canada Shopping - Kitchenware 14.80% 52.30x
Ontario Canada Cluster 7.33% 52.09x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000