Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1.1 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 23.44% 16.49x
Executive and C-Suite 21.66% 14.94x
United Kingdom News Readers 27.74% 14.13x
Advertising Professionals 23.15% 13.82x
Women's Fitness Enthusiasts 19.75% 13.70x
Liberal News Readers 21.58% 13.53x
Tech News Enthusiasts 23.46% 13.43x
Mens Fitness Publication Readers 19.28% 13.06x
Photography Enthusiasts 22.26% 13.01x
Women's Health Researchers 19.28% 13.00x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 2.09x
Old Navy 0.01% 1.17x
Carhartt 0.08% 1.01x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is halifaxexaminer.ca.

Website Composition Index
halifaxexaminer.ca 1.41% 140.61x
flyers-canada.com 1.55% 126.36x
inhalton.com 1.05% 122.18x
inbrampton.com 1.52% 121.57x
vancourier.com 2.27% 119.39x
newwestrecord.ca 1.03% 117.03x
burnabynow.com 4.30% 116.88x
richmond-news.com 5.83% 115.72x
660citynews.com 1.10% 113.66x
tricitynews.com 3.65% 110.98x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.34% 60.32x
Canada Job Seekers Cluster 0.12% 55.98x
Saskatchewan Media & Retail Cluster 0.27% 55.24x
Canada Shopping - Kitchenware 1.11% 54.52x
Toronto Tourism 0.38% 54.08x
Canadian Lifestyle 10.10% 51.27x
Canada Shopping - Lifestyle and Mommy Blogs 6.22% 47.66x
Canada Tax and Finance Research Cluster 2.53% 46.98x
Canadian Real Estate Researcher Cluster 0.66% 44.54x
Canadian Universities 0.50% 43.90x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male