Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1.6 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 26.22% 15.23x
Advertising Professionals 25.79% 15.10x
United Kingdom News Readers 29.32% 15.02x
Tech News Enthusiasts 25.81% 14.14x
Liberal News Readers 23.92% 14.12x
Australia Trip Planners 31.91% 13.75x
Mens Fitness Publication Readers 21.81% 13.59x
Executive and C-Suite 20.18% 13.57x
Market Intelligence Researchers 25.46% 13.23x
Women's Fitness Enthusiasts 22.75% 13.13x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Chicos.

Location Composition Index
Chicos 0.02% 1.72x
White House Black Market 0.01% 1.30x
Journeys 0.02% 1.24x
Carhartt 0.11% 1.09x
Victoria's Secret 0.02% 1.02x
Mens Wearhouse 0.01% 0.91x
Maurices 0.01% 0.88x
The Childrens Place 0.01% 0.84x
Old Navy 0.01% 0.76x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is landmarkcinemas.com.

Website Composition Index
landmarkcinemas.com 1.67% 115.66x
scene.ca 1.26% 114.68x
fido.ca 1.24% 111.33x
lowes.ca 2.92% 104.03x
lcbo.com 2.45% 101.59x
vocm.com 1.17% 91.59x
halifaxexaminer.ca 1.51% 87.85x
mmfoodmarket.com 1.01% 82.98x
tribute.ca 1.58% 81.09x
castanet.net 1.87% 78.43x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.85% 60.10x
Canada Job Seekers Cluster 0.33% 59.46x
Canada Shopping - General Commerce 1.25% 59.12x
Canadian Construction & Renovation Research Cluster 0.09% 56.40x
Canadian Seniors Real Estate Research Cluster 0.32% 52.47x
Canada Shopping - Kitchenware 1.85% 51.34x
Canadian Real Estate Researcher Cluster 1.18% 49.45x
Saskatchewan Media & Retail Cluster 0.44% 49.11x
Canadian Universities 1.05% 48.98x
Canadian Lifestyle 13.00% 47.19x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male