Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 5.6 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 30.75% 8.94x
Canada Trip Planners 24.11% 8.59x
Crafting Enthusiasts 21.04% 7.50x
Software Directory Researchers 22.18% 7.18x
NHL Fans 14.92% 5.94x
Mens Shaving Products Shoppers 14.17% 5.41x
French Language Learners 15.71% 5.14x
Volleyball Enthusiasts 13.10% 4.85x
Ireland Trip Planners 11.24% 4.78x
Australia Trip Planners 11.79% 4.70x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is goldbook.ca.

Website Composition Index
goldbook.ca 2.03% 39.18x
landmarkcinemas.com 5.75% 37.97x
cjme.com 1.62% 37.46x
scene.ca 4.45% 37.38x
ckom.com 1.66% 36.58x
cfjctoday.com 1.27% 35.26x
threebestrated.ca 3.58% 34.94x
fido.ca 4.65% 34.53x
purplebricks.ca 2.35% 34.19x
ebgames.ca 3.10% 34.00x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.98% 24.11x
Canadian Seniors Real Estate Research Cluster 1.16% 24.00x
Custom T-Shirts 0.05% 23.36x
Canadian Real Estate Researcher Cluster 1.92% 22.44x
Canada Tax and Finance Research Cluster 3.65% 22.41x
Ontario Canada Cluster 2.82% 22.33x
Canadian Universities 2.28% 22.13x
Winnipeg Canada News 3.64% 21.99x
Vancouver British Columbia Research Cluster 5.47% 21.84x
Canadian News 8.96% 21.66x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male