Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1.6 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 53.33% 19.58x
Beard Care Shoppers 58.66% 18.52x
Canada Trip Planners 42.29% 16.94x
Mens Shaving Products Shoppers 20.90% 10.67x
Volleyball Enthusiasts 23.63% 10.13x
Cricket Enthusiasts 23.54% 9.60x
Business Accounting Software Researchers 27.93% 9.39x
Software Directory Researchers 23.27% 9.00x
Tire Shoppers 17.82% 7.92x
Whiskey Lovers 18.36% 7.64x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.80x
Zara 0.01% 1.68x
Levi Strauss 0.00% 1.58x
Intermix 0.00% 1.43x
Express Outlets 0.00% 1.24x
Armani 0.01% 1.18x
Saint Laurent Paris 0.00% 1.17x
American Apparel 0.01% 1.15x
Ralph Lauren 0.00% 1.14x
Hugo Boss 0.01% 1.09x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is 411.ca.

Website Composition Index
411.ca 3.13% 208.04x
shoppershomehealthcare.ca 1.17% 205.30x
blood.ca 3.22% 199.26x
profilecanada.com 1.07% 196.79x
canadiantire.ca 1.28% 189.91x
insidetoronto.com 1.69% 189.77x
foundlocally.com 1.61% 181.31x
cineplex.com 3.32% 181.11x
leons.ca 4.51% 179.31x
bclc.com 2.28% 173.05x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 10.39% 83.53x
Custom T-Shirts 0.49% 80.34x
Toronto Tourism 3.97% 76.94x
Canadian Real Estate Researcher Cluster 6.14% 73.40x
Canada Shopping - Kitchenware 11.89% 67.46x
Canada Business Cluster 9.03% 66.15x
Vancouver British Columbia Research Cluster 10.67% 65.23x
Canada Culture and Tourism 21.68% 61.87x
Ontario Canada Cluster 6.60% 60.23x
Canada Tax and Finance Research Cluster 13.31% 59.22x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male