Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1.3 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 47.02% 19.95x
Crafting Enthusiasts 38.87% 19.50x
Canada Trip Planners 32.81% 16.61x
Volleyball Enthusiasts 18.98% 11.17x
Cricket Enthusiasts 17.80% 9.44x
Mens Shaving Products Shoppers 15.84% 9.26x
French Language Learners 16.64% 8.63x
Software Directory Researchers 17.43% 8.56x
Business Accounting Software Researchers 21.55% 8.54x
Australia Trip Planners 15.13% 7.95x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.40x
Brooks Brothers 0.01% 1.11x
Coach 0.02% 1.05x
J. Crew 0.02% 0.98x
Lululemon 0.02% 0.97x
Johnston and Murphy 0.04% 0.96x
Dressbarn 0.01% 0.94x
White House Black Market 0.06% 0.90x
Talbots 0.01% 0.90x
Michael Kors 0.01% 0.87x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is 411.ca.

Website Composition Index
411.ca 1.67% 188.52x
blood.ca 1.54% 185.31x
shopping-canada.com 5.91% 179.84x
leons.ca 2.37% 176.36x
blogto.com 1.22% 173.00x
thebrick.com 3.55% 164.23x
remax.ca 6.09% 163.57x
foundlocally.com 1.05% 160.75x
bestbuy.ca 2.72% 159.48x
bclc.com 1.14% 155.37x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.32% 90.59x
Canadian Seniors Real Estate Research Cluster 7.19% 86.14x
Toronto Tourism 2.79% 81.73x
Canada Shopping - Kitchenware 7.93% 78.98x
Canadian Real Estate Researcher Cluster 4.67% 78.41x
Canada Tax and Finance Research Cluster 10.70% 67.51x
Vancouver British Columbia Research Cluster 7.67% 67.11x
Ontario Canada Cluster 5.35% 62.45x
Canadian Universities 7.50% 62.27x
Canadian Auto 10.95% 59.69x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male