Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1.6 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 24.32% 14.79x
Australia Trip Planners 33.43% 14.18x
United Kingdom News Readers 25.32% 13.25x
Eco-Conscious Consumers 21.24% 13.02x
Tokyo Trip Planners 27.66% 12.89x
Advertising Professionals 22.61% 12.84x
Tech News Enthusiasts 22.15% 12.49x
Canada Trip Planners 37.08% 12.34x
Liberal News Readers 19.97% 12.18x
Market Intelligence Researchers 22.92% 12.17x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.28x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is goldbook.ca.

Website Composition Index
goldbook.ca 1.25% 112.29x
landmarkcinemas.com 3.51% 111.36x
scene.ca 2.69% 111.20x
cjme.com 1.16% 109.38x
ckom.com 1.09% 107.86x
fido.ca 2.63% 107.24x
purplebricks.ca 1.75% 106.10x
threebestrated.ca 2.57% 105.27x
cioc.ca 1.81% 105.20x
ebgames.ca 1.82% 103.19x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 0.72% 57.20x
Canada Job Seekers Cluster 0.78% 55.16x
Canadian Real Estate Researcher Cluster 1.74% 54.92x
Saskatchewan Media & Retail Cluster 0.74% 54.37x
Toronto Tourism 1.48% 53.60x
Canadian Universities 1.80% 51.24x
Canada Shopping - General Commerce 2.51% 50.68x
Canadian Lifestyle 15.99% 50.36x
Canadian Construction & Renovation Research Cluster 0.22% 49.43x
Canada Shopping - Kitchenware 2.66% 47.16x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male