Explore the Canada General Information Seeker Cluster Audience
Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.
INTERESTS
The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Eco-Conscious Consumers.
| Interest | Composition | Index |
| Eco-Conscious Consumers | 15.70% | 17.34x |
| Mood Lifters Researchers | 21.14% | 15.68x |
| Executive and C-Suite | 15.12% | 14.70x |
| Home Design Enthusiasts | 13.26% | 14.58x |
| Women's Fitness Enthusiasts | 13.75% | 14.23x |
| St Patricks Day Celebrators | 14.17% | 14.01x |
| Australia Trip Planners | 24.08% | 13.27x |
| United Kingdom News Readers | 19.45% | 13.20x |
| Women's Health Researchers | 13.22% | 13.12x |
| Photography Enthusiasts | 16.51% | 13.11x |
Composition Percentage:
The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
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APPAREL RETAILERS
The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.63x |
| Victoria's Secret | 0.01% | 1.47x |
| Journeys | 0.01% | 1.33x |
| Carhartt | 0.07% | 1.25x |
Composition Percentage:
The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
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WEBSITES
The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is mapquest.ca.
| Website | Composition | Index |
| mapquest.ca | 1.12% | 107.56x |
| burnabynow.com | 2.49% | 100.81x |
| profilecanada.com | 1.10% | 100.50x |
| richmond-news.com | 3.17% | 99.61x |
| westerninvestor.com | 1.16% | 98.43x |
| 411.ca | 4.21% | 97.99x |
| theguardian.pe.ca | 2.86% | 96.27x |
| journalpioneer.com | 1.06% | 95.65x |
| capebretonpost.com | 2.05% | 95.16x |
| thechronicleherald.ca | 7.27% | 89.75x |
Composition Percentage:
The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.12% | 64.22x |
| Canada Shopping - Lifestyle and Mommy Blogs | 4.10% | 55.86x |
| Canadian Lifestyle | 6.69% | 50.18x |
| Canada Tax and Finance Research Cluster | 1.76% | 48.84x |
| Canada Business Cluster | 13.50% | 48.71x |
| Winnipeg Canada News | 3.05% | 48.32x |
| Ontario Canada Cluster | 1.87% | 44.82x |
| Vancouver British Columbia Research Cluster | 6.51% | 43.28x |
| Canadian News | 10.45% | 42.85x |
| Mining & Natural Resources | 0.28% | 42.69x |
Composition Percentage:
The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
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DEMOGRAPHICS
The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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