Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1.9 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 55.78% 17.49x
Beard Care Shoppers 62.85% 17.44x
Canada Trip Planners 43.79% 15.53x
Mens Shaving Products Shoppers 21.99% 10.30x
Software Directory Researchers 20.78% 8.65x
Business Accounting Software Researchers 21.34% 8.63x
Tire Shoppers 16.90% 7.38x
Whiskey Lovers 17.38% 6.70x
Apartment Hunters 15.90% 6.18x
Western Canada Skiers and Snowboarders 13.13% 5.80x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Zara.

Location Composition Index
Zara 0.01% 1.79x
Tommy Bahama 0.01% 1.69x
Abercrombie & Fitch 0.01% 1.68x
H&M 0.01% 1.62x
Kate Spade 0.00% 1.39x
Urban Outfitters 0.01% 1.38x
Coach 0.01% 1.35x
American Eagle Outfitters 0.01% 1.29x
Journeys 0.01% 1.29x
The North Face 0.00% 1.24x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is 411.ca.

Website Composition Index
411.ca 4.07% 185.98x
shoppershomehealthcare.ca 1.46% 174.65x
canadiantire.ca 1.71% 168.48x
blood.ca 4.23% 168.40x
profilecanada.com 1.29% 167.97x
insidetoronto.com 2.12% 166.07x
hotfrog.ca 1.04% 158.49x
lasenza.ca 1.26% 158.42x
foundlocally.com 1.81% 156.39x
cineplex.com 4.08% 155.91x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 11.88% 69.68x
Custom T-Shirts 0.55% 65.65x
Toronto Tourism 4.58% 62.84x
Canadian Real Estate Researcher Cluster 6.86% 59.45x
Canada Business Cluster 8.61% 58.73x
Canada Shopping - Kitchenware 13.38% 55.90x
Vancouver British Columbia Research Cluster 11.24% 55.63x
Canadian News 13.66% 51.98x
Ontario Canada Cluster 6.69% 51.82x
Canada Tax and Finance Research Cluster 13.15% 51.59x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male