Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 2.7 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 43.26% 12.25x
Crafting Enthusiasts 30.10% 9.76x
Canada Trip Planners 29.77% 9.28x
Volleyball Enthusiasts 17.86% 6.41x
Software Directory Researchers 21.12% 6.01x
French Language Learners 16.79% 5.44x
Mens Shaving Products Shoppers 14.69% 5.32x
Cricket Enthusiasts 16.29% 5.24x
Business Accounting Software Researchers 17.58% 4.57x
NHL Fans 11.93% 4.46x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 1.28x
Bonobos 0.02% 1.28x
Forever 21 0.01% 1.23x
Lane Bryant 0.01% 1.00x
Urban Outfitters 0.01% 1.00x
Journeys 0.01% 0.99x
Dressbarn 0.01% 0.95x
H&M 0.01% 0.94x
Express 0.02% 0.92x
Gymboree 0.01% 0.91x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is shopping-canada.com.

Website Composition Index
shopping-canada.com 2.39% 90.39x
remax.ca 2.47% 81.98x
thebrick.com 1.45% 81.84x
comfree.com 1.83% 80.72x
bestbuy.ca 1.14% 80.61x
ticketmaster.ca 1.08% 78.33x
mastermindtoys.com 1.44% 78.33x
health-local.com 2.37% 78.19x
kelownanow.com 1.70% 77.22x
goldbook.ca 5.09% 73.61x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.14% 41.19x
Canadian Seniors Real Estate Research Cluster 3.59% 39.82x
Canadian Real Estate Researcher Cluster 2.82% 37.06x
Canada Shopping - Kitchenware 3.99% 36.17x
Canada Tax and Finance Research Cluster 6.56% 35.00x
Winnipeg Canada News 3.68% 33.78x
Vancouver British Columbia Research Cluster 5.64% 33.34x
Ontario Canada Cluster 3.78% 32.55x
Canadian Universities 4.45% 32.43x
Saskatchewan Media & Retail Cluster 1.94% 31.84x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male