Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 437.6 Thousand Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 437.6 thousand unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 32.36% 9.34x
Australia Trip Planners 22.97% 8.05x
Crafting Enthusiasts 27.77% 7.83x
United Kingdom News Readers 19.27% 7.56x
Tokyo Trip Planners 22.01% 7.26x
Beard Care Shoppers 27.99% 7.10x
Mens Shaving Products Shoppers 22.29% 6.96x
NHL Fans 19.99% 6.82x
Advertising Professionals 17.44% 6.82x
Executive and C-Suite 14.59% 6.68x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is goldbook.ca.

Website Composition Index
goldbook.ca 1.63% 58.51x
landmarkcinemas.com 4.57% 57.76x
scene.ca 3.50% 57.67x
cjme.com 1.43% 56.69x
ckom.com 1.35% 55.74x
cfjctoday.com 1.13% 55.33x
fido.ca 3.45% 55.07x
threebestrated.ca 3.22% 54.82x
chch.com 3.31% 54.81x
purplebricks.ca 2.10% 54.63x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.04% 32.48x
Canadian Seniors Real Estate Research Cluster 0.85% 32.33x
Saskatchewan Media & Retail Cluster 0.80% 32.05x
Canadian Real Estate Researcher Cluster 1.97% 30.76x
Canada Tax and Finance Research Cluster 4.22% 30.60x
Canadian Universities 2.11% 30.45x
Canada Job Seekers Cluster 0.94% 30.37x
Canadian Lifestyle 16.49% 30.22x
Canada Shopping - Kitchenware 2.59% 29.71x
Toronto Tourism 1.71% 29.53x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male