Dstillery Audiences

CANADA GENERAL INFORMATION SEEKER CLUSTER

Audience Size: 1 Million Devices

Explore the Canada General Information Seeker Cluster Audience

Below you'll find more information about the Canada General Information Seeker Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canada General Information Seeker Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada General Information Seeker Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada General Information Seeker Cluster audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 15.70% 17.34x
Mood Lifters Researchers 21.14% 15.68x
Executive and C-Suite 15.12% 14.70x
Home Design Enthusiasts 13.26% 14.58x
Women's Fitness Enthusiasts 13.75% 14.23x
St Patricks Day Celebrators 14.17% 14.01x
Australia Trip Planners 24.08% 13.27x
United Kingdom News Readers 19.45% 13.20x
Women's Health Researchers 13.22% 13.12x
Photography Enthusiasts 16.51% 13.11x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Interest attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada General Information Seeker Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada General Information Seeker Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 1.63x
Victoria's Secret 0.01% 1.47x
Journeys 0.01% 1.33x
Carhartt 0.07% 1.25x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Location attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada General Information Seeker Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada General Information Seeker Cluster audience is mapquest.ca.

Website Composition Index
mapquest.ca 1.12% 107.56x
burnabynow.com 2.49% 100.81x
profilecanada.com 1.10% 100.50x
richmond-news.com 3.17% 99.61x
westerninvestor.com 1.16% 98.43x
411.ca 4.21% 97.99x
theguardian.pe.ca 2.86% 96.27x
journalpioneer.com 1.06% 95.65x
capebretonpost.com 2.05% 95.16x
thechronicleherald.ca 7.27% 89.75x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Web attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada General Information Seeker Cluster audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.12% 64.22x
Canada Shopping - Lifestyle and Mommy Blogs 4.10% 55.86x
Canadian Lifestyle 6.69% 50.18x
Canada Tax and Finance Research Cluster 1.76% 48.84x
Canada Business Cluster 13.50% 48.71x
Winnipeg Canada News 3.05% 48.32x
Ontario Canada Cluster 1.87% 44.82x
Vancouver British Columbia Research Cluster 6.51% 43.28x
Canadian News 10.45% 42.85x
Mining & Natural Resources 0.28% 42.69x
Composition Percentage: The overlap percentage between the Canada General Information Seeker Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada General Information Seeker Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada General Information Seeker Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male