Dstillery Audiences

CANADA NEWS

Audience Size: 16.2 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 55.84% 20.47x
Beard Care Shoppers 61.13% 19.28x
Canada Trip Planners 35.50% 14.20x
Mens Shaving Products Shoppers 24.17% 12.33x
Business Accounting Software Researchers 34.75% 11.67x
Volleyball Enthusiasts 26.32% 11.27x
Tire Shoppers 22.66% 10.06x
Software Directory Researchers 23.82% 9.20x
Whiskey Lovers 19.17% 7.97x
NHL Fans 13.25% 6.89x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is REI.

Location Composition Index
REI 0.02% 2.05x
Armani 0.02% 1.47x
Michael Kors 0.01% 1.40x
Abercrombie & Fitch 0.01% 1.33x
Talbots 0.03% 1.15x
Free People 0.01% 0.88x
Zumiez 0.01% 0.81x
Urban Outfitters 0.02% 0.79x
The North Face 0.01% 0.74x
Tommy Bahama 0.01% 0.60x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is canadapost.ca.

Website Composition Index
canadapost.ca 28.31% 88.35x
thespec.com 29.73% 85.14x
ctvnews.ca 40.06% 76.39x
torontosun.com 20.28% 65.94x
kraftcanada.com 23.50% 65.30x
foodnetwork.ca 25.17% 60.72x
cbc.ca 36.02% 60.08x
huffingtonpost.ca 12.52% 31.71x
ricardocuisine.com 11.63% 29.58x
theweathernetwork.com 13.53% 27.38x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 22.43% 192.10x
Canadian News 28.94% 128.23x
Canadian Seniors Real Estate Research Cluster 15.28% 122.91x
Ontario Canada Cluster 10.92% 99.69x
Canadian Universities 13.42% 85.70x
Canada Business Cluster 11.33% 83.00x
Vancouver British Columbia Research Cluster 13.25% 81.00x
Canada Tax and Finance Research Cluster 17.61% 78.33x
Canadian Auto 17.26% 73.24x
Canadian Healthcare 16.68% 65.73x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male