Dstillery Audiences

CANADA NEWS

Audience Size: 11 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 11 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 49.73% 18.62x
Crafting Enthusiasts 45.64% 17.52x
Volleyball Enthusiasts 25.32% 11.92x
Canada Trip Planners 27.86% 10.91x
Business Accounting Software Researchers 28.49% 10.39x
Mens Shaving Products Shoppers 21.60% 9.30x
Software Directory Researchers 22.05% 8.53x
Tire Shoppers 21.05% 8.13x
Cannabis News Readers 16.15% 7.92x
French Language Learners 16.88% 7.18x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is LL Bean.

Location Composition Index
LL Bean 0.10% 80.03x
Calvin Klein 0.04% 72.59x
Saint Laurent Paris 0.05% 62.71x
Levi Strauss 0.04% 57.37x
Patagonia 0.09% 37.37x
Madewell 0.05% 36.21x
The North Face 0.09% 27.50x
Eddie Bauer 0.06% 25.79x
Journeys 0.05% 22.99x
Kate Spade 0.06% 22.53x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is thespec.com.

Website Composition Index
thespec.com 28.30% 58.91x
canadapost.ca 28.59% 48.84x
citynews.ca 27.76% 46.27x
kraftcanada.com 20.25% 44.61x
ctvnews.ca 43.34% 39.76x
foodnetwork.ca 21.41% 36.98x
tsn.ca 16.85% 36.11x
torontosun.com 24.66% 33.29x
kijiji.ca 45.52% 28.54x
cbc.ca 57.93% 26.70x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 5.58% 1858.52x
Golf & Boats 4.11% 1768.95x
Sports - Skiing, Snowboarding 4.35% 1264.60x
Assorted Topics (Elderly, Europe, Viral Media) 5.58% 1127.93x
Washington D.C. Hotels 2.93% 1094.69x
Home Décor, Furniture, & Decorating 5.58% 1050.64x
Decoration & Fabric 3.17% 821.80x
Fashion & Cosmetics 5.58% 762.47x
Survey Websites 5.58% 699.93x
Barcode Site & App Users 5.58% 659.03x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male