Explore the Canada News Audience
Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the Canada News audience.
INTERESTS
The Canada News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada News audience is Crafting Enthusiasts.
| Interest | Composition | Index |
| Crafting Enthusiasts | 48.02% | 15.82x |
| Beard Care Shoppers | 49.31% | 13.93x |
| Canada Trip Planners | 31.64% | 10.66x |
| Volleyball Enthusiasts | 27.04% | 10.03x |
| Mens Shaving Products Shoppers | 26.07% | 9.91x |
| Business Accounting Software Researchers | 29.46% | 9.37x |
| Software Directory Researchers | 25.18% | 8.18x |
| Tire Shoppers | 23.73% | 7.99x |
| Cannabis News Readers | 20.90% | 7.73x |
| NHL Fans | 18.64% | 7.57x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
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APPAREL RETAILERS
The Canada News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 2.37x |
| Columbia | 0.01% | 2.06x |
| REI | 0.02% | 2.05x |
| Carhartt | 0.06% | 1.77x |
| Michael Kors | 0.01% | 1.40x |
| Johnston and Murphy | 0.08% | 1.35x |
| Talbots | 0.03% | 1.15x |
| Zumiez | 0.01% | 0.81x |
| Urban Outfitters | 0.02% | 0.79x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
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WEBSITES
The Canada News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada News audience is thespec.com.
| Website | Composition | Index |
| thespec.com | 27.23% | 61.83x |
| citynews.ca | 32.62% | 51.54x |
| canadapost.ca | 26.88% | 48.13x |
| kraftcanada.com | 20.16% | 47.56x |
| foodnetwork.ca | 20.62% | 41.47x |
| torontosun.com | 31.75% | 36.72x |
| ctvnews.ca | 46.52% | 35.91x |
| tsn.ca | 16.06% | 31.80x |
| tripadvisor.ca | 13.23% | 30.59x |
| thestar.com | 35.44% | 28.65x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada News audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 5.58% | 167.26x |
| Apartment & Community Real Estate Researchers | 5.58% | 165.84x |
| Winnipeg Canada News | 17.51% | 159.03x |
| Survival Guides | 5.67% | 153.08x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 5.58% | 149.22x |
| Texas Sporting & Outdoors Cluster | 5.58% | 135.05x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 5.58% | 125.33x |
| Comedy Content | 5.58% | 123.89x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 5.58% | 121.72x |
| Virginia Athletics | 5.25% | 113.81x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
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DEMOGRAPHICS
The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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