Dstillery Audiences

CANADA NEWS

Audience Size: 11.1 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is NHL Fans.

Interest Composition Index
NHL Fans 31.25% 12.10x
Mens Shaving Products Shoppers 31.25% 12.09x
Big Box Toy Shoppers 33.04% 11.77x
Eco-Conscious Consumers 18.75% 11.54x
Yogis 19.64% 11.01x
Healthy Eaters 18.75% 10.95x
Holiday Cocktail Researchers 13.39% 10.83x
Australia Trip Planners 23.21% 10.18x
Women's Fitness Enthusiasts 16.96% 10.12x
Women's Health Researchers 16.96% 9.87x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is huffingtonpost.ca.

Website Composition Index
huffingtonpost.ca 39.58% 68.62x
insauga.com 28.88% 58.44x
dailyhive.com 41.11% 51.43x
thestar.com 69.38% 40.07x
torontosun.com 50.16% 39.34x
tripadvisor.ca 35.02% 38.23x
redflagdeals.com 31.30% 37.65x
kijiji.ca 67.37% 34.69x
theweathernetwork.com 60.96% 33.72x
driving.ca 31.79% 33.35x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Winnipeg Canada News 12.39% 127.01x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Virginia Athletics 5.25% 113.81x
Canada Shopping - Lifestyle and Mommy Blogs 16.23% 113.51x
Los Angeles Cluster 5.58% 97.94x
Canadian News 30.72% 89.44x
Vietnam Cluster 5.58% 80.53x
Canadian Lifestyle 16.93% 80.48x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female