Dstillery Audiences

CANADA NEWS

Audience Size: 20.1 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 20.1 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 55.18% 17.35x
Beard Care Shoppers 61.39% 17.08x
Canada Trip Planners 34.55% 12.29x
Mens Shaving Products Shoppers 25.09% 11.78x
Business Accounting Software Researchers 26.99% 10.94x
Tire Shoppers 20.58% 9.01x
Software Directory Researchers 21.33% 8.90x
Whiskey Lovers 18.23% 7.05x
NHL Fans 12.42% 6.08x
Apartment Hunters 15.57% 6.07x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Talbots.

Location Composition Index
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
LOFT 0.01% 0.36x
Banana Republic 0.01% 0.36x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is thespec.com.

Website Composition Index
thespec.com 28.83% 82.27x
ctvnews.ca 39.10% 71.63x
canadapost.ca 29.07% 69.90x
torontosun.com 21.02% 66.83x
cbc.ca 40.41% 60.24x
kraftcanada.com 23.95% 57.08x
foodnetwork.ca 24.85% 54.16x
kijiji.ca 13.76% 45.03x
chatelaine.com 9.74% 37.54x
huffingtonpost.ca 13.10% 31.57x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Canadian News.

Content Affinity Composition Index
Canadian News 29.14% 110.92x
Canadian Healthcare 16.22% 59.96x
Canada Tax and Finance Research Cluster 14.27% 56.00x
Canadian Auto 16.52% 51.97x
Canadian Homes 31.60% 51.23x
Canadian Lifestyle 26.09% 48.96x
Canada Shopping - Lifestyle and Mommy Blogs 16.78% 47.45x
Canada Tourism Research Cluster 28.89% 46.11x
Canada Culture and Tourism 20.68% 44.84x
Canada Consumer Product Cluster 30.30% 44.09x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male