Dstillery Audiences

CANADA NEWS

Audience Size: 12.5 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Mens Shaving Products Shoppers.

Interest Composition Index
Mens Shaving Products Shoppers 33.33% 11.91x
Eco-Conscious Consumers 20.51% 11.38x
NHL Fans 31.62% 11.23x
Crafting Enthusiasts 32.48% 10.24x
Healthy Eaters 18.80% 9.69x
Home Cleaning Researchers 23.08% 9.37x
Sustainable Lifestyle Enthusiasts 23.93% 9.16x
Canada Trip Planners 28.21% 8.74x
Headache and Migraine Sufferers 16.24% 8.55x
Australia Trip Planners 21.37% 8.51x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is macleans.ca.

Website Composition Index
macleans.ca 31.10% 76.63x
timescolonist.com 24.90% 61.99x
insauga.com 29.18% 56.03x
huffingtonpost.ca 45.65% 51.83x
dailyhive.com 43.50% 46.31x
torontosun.com 50.38% 46.19x
tripadvisor.ca 35.47% 36.59x
thestar.com 72.87% 35.56x
redflagdeals.com 31.94% 35.17x
glassdoor.ca 13.43% 33.37x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Virginia Athletics 5.25% 113.81x
Winnipeg Canada News 13.33% 109.14x
Los Angeles Cluster 5.58% 97.94x
Canadian News 33.70% 96.70x
Canada Shopping - Lifestyle and Mommy Blogs 19.26% 84.91x
Vietnam Cluster 5.58% 80.53x
Canada Tourism Research Cluster 24.44% 74.17x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male