Explore the Canada News Audience
Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 thousand unique devices whose actions qualify for the Canada News audience.
INTERESTS
The Canada News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada News audience is Crafting Enthusiasts.
| Interest | Composition | Index |
| Crafting Enthusiasts | 45.45% | 12.86x |
| Beard Care Shoppers | 42.86% | 12.35x |
| Volleyball Enthusiasts | 30.13% | 9.20x |
| Canada Trip Planners | 32.72% | 8.83x |
| Mens Shaving Products Shoppers | 28.11% | 8.82x |
| NHL Fans | 25.00% | 7.84x |
| Business Accounting Software Researchers | 32.49% | 7.63x |
| Tire Shoppers | 23.21% | 6.97x |
| Home Cleaning Researchers | 20.33% | 6.84x |
| Foot Health Researchers | 22.64% | 6.71x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
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APPAREL RETAILERS
The Canada News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 2.37x |
| REI | 0.02% | 2.05x |
| Jos A. Bank Clothiers | 0.07% | 1.65x |
| Michael Kors | 0.01% | 1.40x |
| Talbots | 0.03% | 1.15x |
| Urban Outfitters | 0.02% | 0.79x |
| Johnston and Murphy | 0.07% | 0.77x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
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WEBSITES
The Canada News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada News audience is lcbo.com.
| Website | Composition | Index |
| lcbo.com | 21.42% | 70.93x |
| lowes.ca | 21.74% | 68.48x |
| thespec.com | 24.85% | 59.95x |
| citynews.ca | 36.58% | 51.95x |
| macleans.ca | 27.14% | 45.74x |
| canadapost.ca | 27.47% | 45.49x |
| timescolonist.com | 13.01% | 45.14x |
| wayfair.ca | 20.20% | 44.21x |
| kraftcanada.com | 19.77% | 41.49x |
| citynews1130.com | 13.76% | 40.12x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 5.58% | 165.84x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 5.58% | 149.22x |
| Texas Sporting & Outdoors Cluster | 5.58% | 135.05x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 5.58% | 125.33x |
| Virginia Athletics | 5.25% | 113.81x |
| Winnipeg Canada News | 16.36% | 107.37x |
| Los Angeles Cluster | 5.58% | 97.94x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 5.58% | 97.33x |
| Canadian Seniors Real Estate Research Cluster | 5.70% | 84.99x |
| Mining & Natural Resources | 2.36% | 80.84x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
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DEMOGRAPHICS
The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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