Dstillery Audiences

CANADA NEWS

Audience Size: 13.3 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Blood Donors.

Interest Composition Index
Blood Donors 39.91% 13.09x
Crafting Enthusiasts 40.31% 10.26x
Canada Trip Planners 38.76% 9.98x
NHL Fans 33.33% 9.84x
Mens Shaving Products Shoppers 34.11% 9.74x
Australia Trip Planners 31.01% 9.67x
Beard Care Shoppers 39.53% 8.41x
Business Accounting Software Researchers 31.01% 7.73x
Volleyball Enthusiasts 30.23% 7.72x
Travel Guide and Review Readers 25.58% 7.34x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is macleans.ca.

Website Composition Index
macleans.ca 44.87% 68.74x
tripadvisor.ca 39.92% 50.09x
wayfair.ca 29.89% 46.40x
autotrader.ca 27.91% 45.69x
torontosun.com 61.67% 45.27x
sportsnet.ca 20.07% 43.81x
dailyhive.com 29.35% 43.78x
tsn.ca 18.96% 41.63x
canoe.com 30.62% 41.40x
glassdoor.ca 15.62% 39.72x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 5.58% 149.22x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Winnipeg Canada News 18.80% 125.44x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Virginia Athletics 5.25% 113.81x
Ontario Canada Cluster 11.22% 106.50x
Los Angeles Cluster 5.58% 97.94x
Canadian News 41.25% 92.89x
Vietnam Cluster 5.58% 80.53x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male