Explore the Canada News Audience
Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 thousand unique devices whose actions qualify for the Canada News audience.
INTERESTS
The Canada News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada News audience is Gas Discount Researchers.
| Interest | Composition | Index |
| Gas Discount Researchers | 15.91% | 30.74x |
| Grandparents | 14.39% | 25.35x |
| Women's Fitness Enthusiasts | 15.15% | 17.08x |
| Online Health Researchers | 15.91% | 16.49x |
| Home Remodelers | 14.39% | 16.41x |
| Orthodontics Researchers | 12.88% | 16.02x |
| Ocean Activists | 10.61% | 15.73x |
| Australia Trip Planners | 18.94% | 15.67x |
| Golden Retriever Content Readers | 11.36% | 15.33x |
| Charitable Donors | 21.21% | 14.67x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
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APPAREL RETAILERS
The Canada News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 2.37x |
| REI | 0.02% | 2.05x |
| Jos A. Bank Clothiers | 0.07% | 1.65x |
| Michael Kors | 0.01% | 1.40x |
| Talbots | 0.03% | 1.15x |
| Urban Outfitters | 0.02% | 0.79x |
| Johnston and Murphy | 0.07% | 0.77x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
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WEBSITES
The Canada News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada News audience is saltwire.com.
| Website | Composition | Index |
| saltwire.com | 15.80% | 37.94x |
| thestar.com | 37.04% | 36.24x |
| insauga.com | 22.91% | 36.15x |
| financialpost.com | 21.39% | 35.14x |
| theglobeandmail.com | 45.06% | 33.00x |
| torontosun.com | 37.45% | 32.80x |
| nationalpost.com | 34.26% | 32.58x |
| hockeyfeed.com | 16.13% | 31.88x |
| ebay.ca | 13.28% | 31.20x |
| canada411.ca | 12.63% | 29.67x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 5.58% | 165.84x |
| Texas Sporting & Outdoors Cluster | 5.58% | 135.05x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 5.58% | 125.33x |
| Virginia Athletics | 5.25% | 113.81x |
| Los Angeles Cluster | 5.58% | 97.94x |
| Vietnam Cluster | 5.58% | 80.53x |
| Canadian News | 16.91% | 65.36x |
| Canada Tourism Research Cluster | 13.46% | 51.92x |
| Canadian Auto | 13.79% | 47.69x |
| Canada Business Cluster | 8.54% | 45.83x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
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DEMOGRAPHICS
The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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