Dstillery Audiences

CANADA NEWS

Audience Size: 17.4 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 45.45% 12.86x
Beard Care Shoppers 42.86% 12.35x
Volleyball Enthusiasts 30.13% 9.20x
Canada Trip Planners 32.72% 8.83x
Mens Shaving Products Shoppers 28.11% 8.82x
NHL Fans 25.00% 7.84x
Business Accounting Software Researchers 32.49% 7.63x
Tire Shoppers 23.21% 6.97x
Home Cleaning Researchers 20.33% 6.84x
Foot Health Researchers 22.64% 6.71x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is lcbo.com.

Website Composition Index
lcbo.com 21.42% 70.93x
lowes.ca 21.74% 68.48x
thespec.com 24.85% 59.95x
citynews.ca 36.58% 51.95x
macleans.ca 27.14% 45.74x
canadapost.ca 27.47% 45.49x
timescolonist.com 13.01% 45.14x
wayfair.ca 20.20% 44.21x
kraftcanada.com 19.77% 41.49x
citynews1130.com 13.76% 40.12x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 5.58% 149.22x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Virginia Athletics 5.25% 113.81x
Winnipeg Canada News 16.36% 107.37x
Los Angeles Cluster 5.58% 97.94x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 5.58% 97.33x
Canadian Seniors Real Estate Research Cluster 5.70% 84.99x
Mining & Natural Resources 2.36% 80.84x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male