Dstillery Audiences

CANADA NEWS

Audience Size: 14.1 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Gas Discount Researchers.

Interest Composition Index
Gas Discount Researchers 15.91% 30.74x
Grandparents 14.39% 25.35x
Women's Fitness Enthusiasts 15.15% 17.08x
Online Health Researchers 15.91% 16.49x
Home Remodelers 14.39% 16.41x
Orthodontics Researchers 12.88% 16.02x
Ocean Activists 10.61% 15.73x
Australia Trip Planners 18.94% 15.67x
Golden Retriever Content Readers 11.36% 15.33x
Charitable Donors 21.21% 14.67x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is saltwire.com.

Website Composition Index
saltwire.com 15.80% 37.94x
thestar.com 37.04% 36.24x
insauga.com 22.91% 36.15x
financialpost.com 21.39% 35.14x
theglobeandmail.com 45.06% 33.00x
torontosun.com 37.45% 32.80x
nationalpost.com 34.26% 32.58x
hockeyfeed.com 16.13% 31.88x
ebay.ca 13.28% 31.20x
canada411.ca 12.63% 29.67x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Virginia Athletics 5.25% 113.81x
Los Angeles Cluster 5.58% 97.94x
Vietnam Cluster 5.58% 80.53x
Canadian News 16.91% 65.36x
Canada Tourism Research Cluster 13.46% 51.92x
Canadian Auto 13.79% 47.69x
Canada Business Cluster 8.54% 45.83x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male