Dstillery Audiences

CANADA NEWS

Audience Size: 20 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 20 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Blood Donors.

Interest Composition Index
Blood Donors 39.91% 13.09x
Crafting Enthusiasts 34.50% 12.09x
Beard Care Shoppers 41.92% 11.69x
Mens Shaving Products Shoppers 28.82% 10.93x
Software Directory Researchers 27.51% 8.47x
Tire Shoppers 22.27% 7.55x
Foot Health Researchers 20.52% 7.45x
Work Visa Researchers 20.96% 7.44x
Travel Guide and Review Readers 17.90% 7.23x
French Language Learners 22.27% 6.75x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is winnipegfreepress.com.

Website Composition Index
winnipegfreepress.com 32.60% 89.19x
lfpress.com 21.85% 77.75x
thespec.com 23.77% 71.08x
kelownanow.com 19.79% 68.24x
cp24.com 18.19% 65.93x
citynews.ca 38.22% 64.70x
canadapost.ca 16.49% 61.75x
thechronicleherald.ca 26.69% 58.46x
citynews1130.com 21.88% 57.09x
insauga.com 15.57% 55.20x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 5.58% 149.22x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Virginia Athletics 5.25% 113.81x
Los Angeles Cluster 5.58% 97.94x
Ontario Canada Cluster 10.30% 92.04x
Vietnam Cluster 5.58% 80.53x
Canadian Universities 4.83% 64.00x
Canada Tax and Finance Research Cluster 8.29% 57.65x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female