Dstillery Audiences

CANADA NEWS

Audience Size: 25.8 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Blood Donors.

Interest Composition Index
Blood Donors 39.91% 13.09x
Crafting Enthusiasts 32.31% 11.73x
Beard Care Shoppers 38.08% 11.08x
Mens Shaving Products Shoppers 27.31% 10.89x
NHL Fans 25.77% 10.32x
Canada Trip Planners 28.08% 9.98x
Food Bank Researchers 13.85% 9.64x
Business Accounting Software Researchers 27.31% 8.73x
Home Cleaning Researchers 18.85% 7.84x
Toronto Blue Jays Fans 18.46% 7.79x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is winnipegfreepress.com.

Website Composition Index
winnipegfreepress.com 27.49% 85.71x
680news.com 14.04% 68.41x
lfpress.com 18.08% 66.22x
thespec.com 20.40% 65.72x
kelownanow.com 15.90% 64.03x
citynews.ca 37.28% 58.86x
cp24.com 17.63% 55.26x
canadapost.ca 16.89% 54.49x
thechronicleherald.ca 22.18% 49.35x
citynews1130.com 20.08% 48.45x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 5.58% 149.22x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Virginia Athletics 5.25% 113.81x
Winnipeg Canada News 16.47% 101.48x
Los Angeles Cluster 5.58% 97.94x
Vietnam Cluster 5.58% 80.53x
Ontario Canada Cluster 9.10% 78.22x
Canadian News 31.80% 67.93x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male