Dstillery Audiences

CANADA NEWS

Audience Size: 22.7 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 35.96% 12.82x
Beard Care Shoppers 43.84% 12.74x
Mens Shaving Products Shoppers 27.59% 10.53x
Canada Trip Planners 26.60% 9.47x
Business Accounting Software Researchers 29.06% 8.67x
NHL Fans 21.67% 8.63x
Software Directory Researchers 26.60% 8.62x
Minnesota County and Local Fair Visitors 25.12% 8.12x
Tire Shoppers 22.17% 7.93x
Contractors & Construction Professionals 18.72% 7.62x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is winnipegfreepress.com.

Website Composition Index
winnipegfreepress.com 23.61% 80.48x
lowes.ca 16.57% 67.57x
lcbo.com 16.04% 66.87x
thespec.com 20.85% 53.15x
680news.com 11.90% 48.99x
lfpress.com 12.62% 48.35x
citynews.ca 36.97% 46.00x
canadapost.ca 20.30% 44.84x
thechronicleherald.ca 15.30% 44.19x
kraftcanada.com 14.50% 39.39x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 5.58% 149.22x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Virginia Athletics 5.25% 113.81x
Los Angeles Cluster 5.58% 97.94x
Winnipeg Canada News 15.97% 96.56x
Vietnam Cluster 5.58% 80.53x
Canadian Seniors Real Estate Research Cluster 3.37% 69.63x
Canadian News 27.95% 67.58x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male