Dstillery Audiences

CANADA NEWS

Audience Size: 12.6 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 48.02% 15.82x
Beard Care Shoppers 49.31% 13.93x
Canada Trip Planners 31.64% 10.66x
Volleyball Enthusiasts 27.04% 10.03x
Mens Shaving Products Shoppers 26.07% 9.91x
Business Accounting Software Researchers 29.46% 9.37x
Software Directory Researchers 25.18% 8.18x
Tire Shoppers 23.73% 7.99x
Cannabis News Readers 20.90% 7.73x
NHL Fans 18.64% 7.57x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
Columbia 0.01% 2.06x
REI 0.02% 2.05x
Carhartt 0.06% 1.77x
Michael Kors 0.01% 1.40x
Johnston and Murphy 0.08% 1.35x
Talbots 0.03% 1.15x
Zumiez 0.01% 0.81x
Urban Outfitters 0.02% 0.79x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is thespec.com.

Website Composition Index
thespec.com 27.23% 61.83x
citynews.ca 32.62% 51.54x
canadapost.ca 26.88% 48.13x
kraftcanada.com 20.16% 47.56x
foodnetwork.ca 20.62% 41.47x
torontosun.com 31.75% 36.72x
ctvnews.ca 46.52% 35.91x
tsn.ca 16.06% 31.80x
tripadvisor.ca 13.23% 30.59x
thestar.com 35.44% 28.65x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 5.58% 167.26x
Apartment & Community Real Estate Researchers 5.58% 165.84x
Winnipeg Canada News 17.51% 159.03x
Survival Guides 5.67% 153.08x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 5.58% 149.22x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Comedy Content 5.58% 123.89x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 5.58% 121.72x
Virginia Athletics 5.25% 113.81x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male