Explore the Canada News Audience
Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 11 thousand unique devices whose actions qualify for the Canada News audience.
INTERESTS
The Canada News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada News audience is Beard Care Shoppers.
| Interest | Composition | Index |
| Beard Care Shoppers | 49.73% | 18.62x |
| Crafting Enthusiasts | 45.64% | 17.52x |
| Volleyball Enthusiasts | 25.32% | 11.92x |
| Canada Trip Planners | 27.86% | 10.91x |
| Business Accounting Software Researchers | 28.49% | 10.39x |
| Mens Shaving Products Shoppers | 21.60% | 9.30x |
| Software Directory Researchers | 22.05% | 8.53x |
| Tire Shoppers | 21.05% | 8.13x |
| Cannabis News Readers | 16.15% | 7.92x |
| French Language Learners | 16.88% | 7.18x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
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APPAREL RETAILERS
The Canada News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada News audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.10% | 80.03x |
| Calvin Klein | 0.04% | 72.59x |
| Saint Laurent Paris | 0.05% | 62.71x |
| Levi Strauss | 0.04% | 57.37x |
| Patagonia | 0.09% | 37.37x |
| Madewell | 0.05% | 36.21x |
| The North Face | 0.09% | 27.50x |
| Eddie Bauer | 0.06% | 25.79x |
| Journeys | 0.05% | 22.99x |
| Kate Spade | 0.06% | 22.53x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
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WEBSITES
The Canada News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada News audience is thespec.com.
| Website | Composition | Index |
| thespec.com | 28.30% | 58.91x |
| canadapost.ca | 28.59% | 48.84x |
| citynews.ca | 27.76% | 46.27x |
| kraftcanada.com | 20.25% | 44.61x |
| ctvnews.ca | 43.34% | 39.76x |
| foodnetwork.ca | 21.41% | 36.98x |
| tsn.ca | 16.85% | 36.11x |
| torontosun.com | 24.66% | 33.29x |
| kijiji.ca | 45.52% | 28.54x |
| cbc.ca | 57.93% | 26.70x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada News audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 5.58% | 1858.52x |
| Golf & Boats | 4.11% | 1768.95x |
| Sports - Skiing, Snowboarding | 4.35% | 1264.60x |
| Assorted Topics (Elderly, Europe, Viral Media) | 5.58% | 1127.93x |
| Washington D.C. Hotels | 2.93% | 1094.69x |
| Home Décor, Furniture, & Decorating | 5.58% | 1050.64x |
| Decoration & Fabric | 3.17% | 821.80x |
| Fashion & Cosmetics | 5.58% | 762.47x |
| Survey Websites | 5.58% | 699.93x |
| Barcode Site & App Users | 5.58% | 659.03x |
Composition Percentage:
The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
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DEMOGRAPHICS
The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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