Dstillery Audiences

CANADA NEWS

Audience Size: 14.9 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 14.9 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Blood Donors.

Interest Composition Index
Blood Donors 39.91% 13.09x
Mens Shaving Products Shoppers 28.95% 11.88x
Canada Trip Planners 32.24% 10.90x
Gluten-Free Recipe Researchers 22.37% 10.62x
NHL Fans 25.00% 10.49x
Crafting Enthusiasts 30.26% 10.29x
Food Bank Researchers 15.13% 9.83x
Beard Care Shoppers 34.21% 9.51x
Eco-Conscious Consumers 15.13% 9.44x
Home Cleaning Researchers 21.71% 9.37x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.37x
REI 0.02% 2.05x
Jos A. Bank Clothiers 0.07% 1.65x
Michael Kors 0.01% 1.40x
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
Johnston and Murphy 0.07% 0.77x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is thechronicleherald.ca.

Website Composition Index
thechronicleherald.ca 24.92% 72.56x
macleans.ca 35.76% 62.81x
timescolonist.com 21.86% 61.97x
tripadvisor.ca 30.99% 49.98x
canadapost.ca 16.77% 46.39x
canoe.com 22.25% 45.93x
torontosun.com 51.64% 43.40x
autotrader.ca 25.86% 42.29x
wayfair.ca 24.08% 41.53x
sportsnet.ca 13.94% 39.48x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 5.58% 165.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 5.58% 149.22x
Texas Sporting & Outdoors Cluster 5.58% 135.05x
Ontario Canada Cluster 9.24% 129.39x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 5.58% 125.33x
Winnipeg Canada News 14.84% 118.36x
Virginia Athletics 5.25% 113.81x
Canadian News 33.72% 101.16x
Los Angeles Cluster 5.58% 97.94x
Vietnam Cluster 5.58% 80.53x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male