Dstillery Audiences

CANADA NEWS

Audience Size: 23 Thousand Devices

Explore the Canada News Audience

Below you'll find more information about the Canada News audience, broken down in different categories based on their digital and physical behaviors. These are 23 thousand unique devices whose actions qualify for the Canada News audience.

Dstillery Crafted Audiences

INTERESTS

The Canada News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 59.61% 18.29x
Crafting Enthusiasts 52.30% 17.57x
Canada Trip Planners 33.86% 12.86x
Mens Shaving Products Shoppers 25.93% 12.49x
Business Accounting Software Researchers 25.97% 11.05x
Tire Shoppers 21.20% 9.48x
Software Directory Researchers 20.81% 9.21x
NHL Fans 12.66% 6.63x
Apartment Hunters 15.64% 6.47x
Las Vegas Trip Planners 32.11% 5.93x
Composition Percentage: The overlap percentage between the Canada News audience and the Interest attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada News audience is Talbots.

Location Composition Index
Talbots 0.03% 1.15x
Urban Outfitters 0.02% 0.79x
LOFT 0.01% 0.36x
Banana Republic 0.01% 0.36x
Composition Percentage: The overlap percentage between the Canada News audience and the Location attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada News audience is thespec.com.

Website Composition Index
thespec.com 25.50% 76.66x
thechronicleherald.ca 16.78% 72.50x
canadapost.ca 26.61% 67.15x
torontosun.com 20.17% 66.92x
ctvnews.ca 38.00% 64.19x
kraftcanada.com 21.97% 63.08x
tsn.ca 13.76% 61.15x
cbc.ca 39.16% 60.45x
michaels.com 15.14% 59.66x
foodnetwork.ca 21.46% 55.58x
Composition Percentage: The overlap percentage between the Canada News audience and the Web attribute.
Index: A comparison of the Canada News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada News audience is Canadian News.

Content Affinity Composition Index
Canadian News 29.30% 108.15x
Canadian Healthcare 14.98% 57.54x
Canada Tax and Finance Research Cluster 14.10% 52.88x
Canadian Homes 29.74% 52.10x
Canadian Auto 16.78% 48.80x
Canadian Lifestyle 26.06% 46.27x
Canada Shopping - Kitchenware 12.35% 45.03x
Canada Culture and Tourism 19.89% 44.85x
Canada Consumer Product Cluster 27.60% 44.08x
Canada Tourism Research Cluster 28.12% 43.45x
Composition Percentage: The overlap percentage between the Canada News audience and the Content Affinity attribute.
Index: A comparison of the Canada News audience to the internet population.