Dstillery Audiences

CANADA ONLINE SHOPPING CLUSTER

Audience Size: 380.9 Thousand Devices

Explore the Canada Online Shopping Cluster Audience

Below you'll find more information about the Canada Online Shopping Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 380.9 thousand unique devices whose actions qualify for the Canada Online Shopping Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Online Shopping Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Online Shopping Cluster audience is Cocktail Recipe Researchers.

Interest Composition Index
Cocktail Recipe Researchers 58.29% 18.47x
Crafting Enthusiasts 37.10% 12.22x
Canada Trip Planners 34.00% 11.46x
Beard Care Shoppers 31.96% 9.03x
French Language Learners 22.53% 7.54x
Critical Care Journal Researchers 21.40% 5.28x
E-cycling Enthusiasts 16.61% 5.04x
Elite Cycling Gear Shoppers 11.50% 4.17x
Tire Shoppers 12.29% 4.14x
Mahjong Players 10.49% 3.94x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Interest attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Online Shopping Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Online Shopping Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 0.76x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Location attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Online Shopping Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Online Shopping Cluster audience is archambault.ca.

Website Composition Index
archambault.ca 9.31% 627.90x
renaud-bray.com 14.48% 614.43x
envedette.ca 15.60% 609.00x
canoe.ca 8.45% 601.61x
fraichementpresse.ca 9.30% 595.92x
canalvie.com 16.89% 562.91x
tva.canoe.ca 21.18% 560.32x
pratico-pratiques.com 19.71% 498.09x
leslibraires.ca 29.14% 483.15x
yoopa.ca 7.25% 481.29x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Web attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Online Shopping Cluster audience is French Education.

Content Affinity Composition Index
French Education 12.03% 238.31x
Quebec Vacation Research Cluster 32.54% 228.81x
Quebec Real Estate 35.13% 205.40x
Quebec Hunting & Outdoors Cluster 21.97% 198.71x
Quebec Job Seeker Cluster 23.17% 185.83x
France Online Music & Quiz Content Cluster 34.77% 176.60x
Canadian Lifestyle 71.75% 175.60x
French News & Gossip Cluster 34.68% 155.09x
Assorted Topics (Viral Media, Paid Traffic) 0.31% 102.90x
Canada Shopping - General Commerce 23.04% 94.39x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Online Shopping Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male