Dstillery Audiences

CANADA ONLINE SHOPPING CLUSTER

Audience Size: 471.9 Thousand Devices

Explore the Canada Online Shopping Cluster Audience

Below you'll find more information about the Canada Online Shopping Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 471.9 thousand unique devices whose actions qualify for the Canada Online Shopping Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Online Shopping Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Online Shopping Cluster audience is Cocktail Recipe Researchers.

Interest Composition Index
Cocktail Recipe Researchers 61.19% 18.95x
Crafting Enthusiasts 40.87% 11.56x
Canada Trip Planners 40.42% 10.91x
French Language Learners 34.44% 8.98x
Beard Care Shoppers 28.05% 8.08x
Locking Device Shoppers 30.18% 7.30x
Critical Care Journal Researchers 27.07% 6.39x
Countdown to the Beach Travelers 21.49% 5.85x
E-cycling Enthusiasts 20.66% 4.94x
Elite Cycling Gear Shoppers 16.72% 4.64x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Interest attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Online Shopping Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Online Shopping Cluster audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 8.61x
Victoria's Secret 0.01% 2.20x
Carhartt 0.01% 1.07x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Location attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Online Shopping Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Online Shopping Cluster audience is editions-homme.com.

Website Composition Index
editions-homme.com 5.63% 501.09x
fraichementpresse.ca 5.78% 472.10x
uda.ca 9.01% 468.35x
envedette.ca 9.66% 461.14x
grandquebec.com 4.83% 456.92x
leslibraires.ca 27.61% 456.64x
tva.canoe.ca 12.56% 456.28x
canoe.ca 5.13% 453.55x
canalvie.com 10.46% 442.57x
coupdepouce.com 7.61% 437.95x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Web attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Online Shopping Cluster audience is Quebec Vacation Research Cluster.

Content Affinity Composition Index
Quebec Vacation Research Cluster 28.11% 212.84x
French Education 15.87% 207.26x
Quebec Real Estate 31.08% 198.16x
Quebec Job Seeker Cluster 20.70% 194.42x
Quebec Hunting & Outdoors Cluster 20.54% 190.75x
Canadian Lifestyle 70.18% 177.13x
France Online Music & Quiz Content Cluster 46.10% 165.85x
French News & Gossip Cluster 44.82% 152.52x
Assorted Topics (Viral Media, Paid Traffic) 0.31% 102.90x
French Canadian Cluster 81.40% 88.90x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Online Shopping Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male