Dstillery Audiences

CANADA ONLINE SHOPPING CLUSTER

Audience Size: 369.9 Thousand Devices

Explore the Canada Online Shopping Cluster Audience

Below you'll find more information about the Canada Online Shopping Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 369.9 thousand unique devices whose actions qualify for the Canada Online Shopping Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Online Shopping Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Online Shopping Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 45.73% 14.76x
Canada Trip Planners 33.70% 11.93x
Cocktail Recipe Researchers 28.96% 11.80x
Beard Care Shoppers 39.65% 11.12x
Tire Shoppers 11.50% 4.82x
Mexico Trip Planners 12.83% 4.32x
French Language Learners 11.95% 4.26x
Urban Skateboarding Sneaker Shoppers 13.91% 4.06x
Mahjong Players 8.42% 4.01x
Fort Lauderdale Trip Planners 9.81% 3.49x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Interest attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Online Shopping Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Online Shopping Cluster audience is Gap.

Location Composition Index
Gap 0.01% 1.72x
Victoria's Secret 0.01% 1.23x
Jos A. Bank Clothiers 0.01% 1.19x
Hollister 0.00% 0.40x
Ann Taylor 0.00% 0.34x
Carhartt 0.00% 0.21x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Location attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Online Shopping Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Online Shopping Cluster audience is archambault.ca.

Website Composition Index
archambault.ca 34.65% 814.25x
renaud-bray.com 53.22% 775.54x
envedette.ca 18.63% 772.92x
coupdepouce.com 13.90% 744.25x
leslibraires.ca 28.97% 726.57x
uda.ca 13.61% 715.27x
telequebec.tv 13.56% 706.43x
radio-canada.ca 16.86% 704.58x
sympatico.ca 11.05% 702.90x
canalvie.com 22.21% 699.48x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Web attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Online Shopping Cluster audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 19.21% 277.73x
French Education 15.56% 250.91x
Quebec Vacation Research Cluster 39.83% 241.26x
Quebec Real Estate 40.27% 233.65x
Quebec Job Seeker Cluster 28.00% 221.55x
French News & Gossip Cluster 22.20% 206.92x
Canadian Lifestyle 69.41% 194.71x
France Online Music & Quiz Content Cluster 5.93% 194.59x
Quebec Vacations 26.22% 128.32x
French Canadian Cluster 72.97% 122.16x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Online Shopping Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male