Dstillery Audiences

CANADA ONLINE SHOPPING CLUSTER

Audience Size: 224.2 Thousand Devices

Explore the Canada Online Shopping Cluster Audience

Below you'll find more information about the Canada Online Shopping Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 224.2 thousand unique devices whose actions qualify for the Canada Online Shopping Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Online Shopping Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Online Shopping Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 44.04% 22.10x
Cocktail Recipe Researchers 41.71% 21.55x
Beard Care Shoppers 41.53% 17.62x
Canada Trip Planners 33.02% 16.72x
French Language Learners 12.10% 6.28x
Tire Shoppers 11.89% 6.10x
Mahjong Players 8.54% 5.53x
Mexico Trip Planners 10.66% 5.07x
Elite Cycling Gear Shoppers 8.53% 4.98x
Fort Lauderdale Trip Planners 10.59% 4.60x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Interest attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Online Shopping Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Online Shopping Cluster audience is Hollister.

Location Composition Index
Hollister 0.01% 3.92x
Lululemon 0.01% 2.68x
Coach 0.01% 2.66x
Dressbarn 0.01% 2.45x
Forever 21 0.01% 2.30x
Old Navy 0.02% 1.97x
Johnston and Murphy 0.02% 1.70x
Victoria's Secret 0.02% 1.46x
Express 0.01% 1.45x
White House Black Market 0.01% 0.76x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Location attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Online Shopping Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Online Shopping Cluster audience is renaud-bray.com.

Website Composition Index
renaud-bray.com 28.69% 1186.75x
envedette.ca 28.92% 830.41x
leslibraires.ca 33.63% 790.04x
selection.ca 19.32% 783.66x
canalvie.com 27.50% 752.33x
recettes.qc.ca 19.94% 739.68x
tva.canoe.ca 44.73% 718.07x
recettesquebecoises.com 18.57% 700.51x
espaces.ca 18.66% 666.20x
casatv.ca 20.65% 638.92x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Web attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Online Shopping Cluster audience is French Education.

Content Affinity Composition Index
French Education 16.60% 413.84x
Quebec Hunting & Outdoors Cluster 25.16% 350.15x
Quebec Vacation Research Cluster 44.91% 334.88x
Quebec Job Seeker Cluster 32.48% 319.02x
Quebec Real Estate 49.03% 313.03x
France Online Music & Quiz Content Cluster 9.77% 283.98x
Canadian Lifestyle 77.54% 259.30x
French News & Gossip Cluster 26.13% 244.13x
Canada Shopping - General Commerce 33.36% 147.87x
Quebec Vacations 31.40% 144.84x
Composition Percentage: The overlap percentage between the Canada Online Shopping Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Online Shopping Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Online Shopping Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male