CANADA TOURISM RESEARCH CLUSTER

Audience Size: 1.4 Million Devices

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Explore the Canada Tourism Research Cluster Audience

Below you'll find more information about the Canada Tourism Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Canada Tourism Research Cluster audience.

INTERESTS

The Canada Tourism Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Tourism Research Cluster audience is Volleyball Enthusiasts.

Interest	Composition	Index
Volleyball Enthusiasts	34.01%	12.71x
Beard Care Shoppers	40.10%	11.55x
Crafting Enthusiasts	34.75%	11.50x
Canada Trip Planners	27.48%	9.37x
Software Directory Researchers	22.36%	7.45x
Mens Shaving Products Shoppers	18.54%	7.20x
Ireland Trip Planners	17.15%	6.71x
NHL Fans	14.96%	6.33x
French Language Learners	18.66%	6.19x
Italy Trip Planners	14.40%	5.81x

Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Interest attribute.

Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.

APPAREL RETAILERS

The Canada Tourism Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Tourism Research Cluster audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.10x
Victoria's Secret	0.01%	0.82x
Carhartt	0.03%	0.81x

Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Location attribute.

Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.

WEBSITES

The Canada Tourism Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Tourism Research Cluster audience is wellandtribune.ca.

Website	Composition	Index
wellandtribune.ca	1.72%	204.65x
newhamburgindependent.ca	1.41%	195.28x
orangevilletoday.ca	1.20%	194.39x
flamboroughreview.com	1.50%	192.34x
waterloochronicle.ca	4.44%	190.73x
sachem.ca	1.95%	187.04x
niagarafallsreview.ca	3.69%	185.88x
kitchenerpost.ca	2.31%	181.62x
hamiltonnews.com	6.20%	181.35x
cambridgetimes.ca	6.05%	180.90x

Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Web attribute.

Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Tourism Research Cluster audience is Canadian Real Estate Researcher Cluster.

Content Affinity	Composition	Index
Canadian Real Estate Researcher Cluster	6.55%	62.62x
Canadian News	19.99%	58.70x
Canadian Seniors Real Estate Research Cluster	4.30%	58.66x
Canadian Universities	8.12%	54.01x
Custom T-Shirts	0.15%	53.80x
Canadian Lifestyle	42.12%	52.58x
Canada Tax and Finance Research Cluster	8.22%	40.89x
Canada Shopping - Kitchenware	4.68%	39.19x
Canada Business Cluster	27.03%	39.10x
Ontario Canada Cluster	4.95%	36.96x

Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Content Affinity attribute.

Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.

DEMOGRAPHICS

The Canada Tourism Research Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male