Dstillery Audiences

CANADA TOURISM RESEARCH CLUSTER

Audience Size: 1 Million Devices

Explore the Canada Tourism Research Cluster Audience

Below you'll find more information about the Canada Tourism Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canada Tourism Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Tourism Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Tourism Research Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 52.29% 16.63x
Crafting Enthusiasts 43.67% 16.15x
Volleyball Enthusiasts 33.66% 14.53x
Canada Trip Planners 30.17% 12.17x
Mens Shaving Products Shoppers 17.26% 8.88x
Cricket Enthusiasts 19.81% 8.14x
Whiskey Lovers 18.76% 7.86x
Software Directory Researchers 18.97% 7.39x
Business Accounting Software Researchers 20.48% 6.94x
Tire Shoppers 14.47% 6.48x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Interest attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Tourism Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Tourism Research Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.45x
Tommy Bahama 0.01% 1.23x
Express 0.01% 1.11x
Belk 0.00% 1.08x
Saint Laurent Paris 0.00% 1.05x
Club Monaco 0.00% 1.03x
Intermix 0.00% 1.03x
Zara 0.01% 1.00x
American Apparel 0.01% 0.91x
Journeys 0.01% 0.90x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Location attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Tourism Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Tourism Research Cluster audience is wellandtribune.ca.

Website Composition Index
wellandtribune.ca 2.37% 329.66x
waterloochronicle.ca 4.14% 319.91x
hamiltonnews.com 5.89% 318.79x
kitchenerpost.ca 2.35% 297.49x
cambridgetimes.ca 6.24% 296.97x
theheartofontario.com 1.57% 296.55x
niagarafallsreview.ca 4.41% 295.19x
niagarathisweek.com 11.54% 295.07x
hnhbhealthline.ca 1.80% 285.66x
caledonenterprise.com 6.37% 285.20x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Web attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Tourism Research Cluster audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 8.69% 103.86x
Canadian News 21.20% 93.93x
Canadian Seniors Real Estate Research Cluster 10.34% 83.15x
Canadian Universities 12.69% 81.00x
Canadian Lifestyle 34.45% 79.68x
Custom T-Shirts 0.46% 75.96x
Toronto Tourism 3.72% 72.06x
Canada Business Cluster 9.29% 68.07x
Canada Shopping - Kitchenware 10.51% 59.68x
Canada Tax and Finance Research Cluster 13.34% 59.34x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Tourism Research Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male