Dstillery Audiences

CANADA TOURISM RESEARCH CLUSTER

Audience Size: 1.4 Million Devices

Explore the Canada Tourism Research Cluster Audience

Below you'll find more information about the Canada Tourism Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Canada Tourism Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Tourism Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Tourism Research Cluster audience is Volleyball Enthusiasts.

Interest Composition Index
Volleyball Enthusiasts 34.01% 12.71x
Beard Care Shoppers 40.10% 11.55x
Crafting Enthusiasts 34.75% 11.50x
Canada Trip Planners 27.48% 9.37x
Software Directory Researchers 22.36% 7.45x
Mens Shaving Products Shoppers 18.54% 7.20x
Ireland Trip Planners 17.15% 6.71x
NHL Fans 14.96% 6.33x
French Language Learners 18.66% 6.19x
Italy Trip Planners 14.40% 5.81x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Interest attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Tourism Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Tourism Research Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.10x
Victoria's Secret 0.01% 0.82x
Carhartt 0.03% 0.81x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Location attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Tourism Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Tourism Research Cluster audience is wellandtribune.ca.

Website Composition Index
wellandtribune.ca 1.72% 204.65x
newhamburgindependent.ca 1.41% 195.28x
orangevilletoday.ca 1.20% 194.39x
flamboroughreview.com 1.50% 192.34x
waterloochronicle.ca 4.44% 190.73x
sachem.ca 1.95% 187.04x
niagarafallsreview.ca 3.69% 185.88x
kitchenerpost.ca 2.31% 181.62x
hamiltonnews.com 6.20% 181.35x
cambridgetimes.ca 6.05% 180.90x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Web attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Tourism Research Cluster audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 6.55% 62.62x
Canadian News 19.99% 58.70x
Canadian Seniors Real Estate Research Cluster 4.30% 58.66x
Canadian Universities 8.12% 54.01x
Custom T-Shirts 0.15% 53.80x
Canadian Lifestyle 42.12% 52.58x
Canada Tax and Finance Research Cluster 8.22% 40.89x
Canada Shopping - Kitchenware 4.68% 39.19x
Canada Business Cluster 27.03% 39.10x
Ontario Canada Cluster 4.95% 36.96x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Tourism Research Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male