Dstillery Audiences

CANADA TOURISM RESEARCH CLUSTER

Audience Size: 1.2 Million Devices

Explore the Canada Tourism Research Cluster Audience

Below you'll find more information about the Canada Tourism Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Canada Tourism Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Canada Tourism Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canada Tourism Research Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 57.25% 16.96x
Crafting Enthusiasts 48.74% 15.72x
Canada Trip Planners 34.56% 12.43x
Mens Shaving Products Shoppers 22.34% 10.58x
Software Directory Researchers 18.83% 8.14x
Business Accounting Software Researchers 16.65% 7.14x
Tire Shoppers 16.02% 7.01x
Whiskey Lovers 16.62% 6.94x
Caribbean Trip Planners 15.59% 6.26x
Apartment Hunters 15.46% 6.25x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Interest attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canada Tourism Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canada Tourism Research Cluster audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.72x
Gap 0.01% 0.91x
Carhartt 0.01% 0.62x
Old Navy 0.00% 0.38x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Location attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canada Tourism Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canada Tourism Research Cluster audience is wellandtribune.ca.

Website Composition Index
wellandtribune.ca 3.32% 302.28x
flamboroughreview.com 1.50% 300.28x
hamiltonnews.com 5.88% 295.84x
waterloochronicle.ca 3.60% 295.82x
wwhealthline.ca 1.22% 277.70x
niagarafallsreview.ca 5.39% 274.49x
niagarathisweek.com 10.80% 272.12x
caledonenterprise.com 4.54% 265.80x
orangeville.com 6.23% 265.48x
kitchenerpost.ca 2.35% 265.10x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Web attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canada Tourism Research Cluster audience is Canadian News.

Content Affinity Composition Index
Canadian News 23.74% 85.55x
Canadian Real Estate Researcher Cluster 10.97% 83.30x
Canadian Universities 13.30% 70.88x
Canadian Seniors Real Estate Research Cluster 13.95% 68.51x
Canadian Lifestyle 39.11% 68.19x
Canada Business Cluster 8.73% 64.48x
Toronto Tourism 5.22% 60.45x
Custom T-Shirts 0.61% 60.02x
Canada Tax and Finance Research Cluster 13.90% 51.52x
Ontario Canada Cluster 7.20% 51.14x
Composition Percentage: The overlap percentage between the Canada Tourism Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Canada Tourism Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canada Tourism Research Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999