Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 33.5 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 39.36% | 20.00x |
| Australia Trip Planners | 59.48% | 18.17x |
| Nature and Outdoors Book Readers | 35.86% | 17.94x |
| Africa Trip Planners | 45.19% | 17.51x |
| Travel Guide and Review Readers | 53.94% | 15.48x |
| History Buffs | 36.73% | 14.60x |
| Ireland Trip Planners | 48.98% | 14.58x |
| Medieval History Enthusiasts | 31.49% | 13.77x |
| Egypt Trip Planners | 38.48% | 13.66x |
| Italy Trip Planners | 47.81% | 13.53x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.06% | 6.46x |
| Columbia | 0.01% | 1.83x |
| Tommy Bahama | 0.01% | 1.75x |
| Armani | 0.01% | 1.60x |
| Uniqlo | 0.01% | 1.59x |
| Supreme | 0.02% | 1.59x |
| Carhartt | 0.15% | 1.40x |
| Topshop | 0.02% | 1.40x |
| Dressbarn | 0.01% | 1.22x |
| Hugo Boss | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is worldatlas.com.
| Website | Composition | Index |
| worldatlas.com | 85.16% | 73.24x |
| canadapost.ca | 12.51% | 56.44x |
| citynews.ca | 16.16% | 46.91x |
| cp24.com | 6.96% | 41.92x |
| thespec.com | 9.06% | 40.68x |
| indexmundi.com | 5.85% | 37.68x |
| savvynewcanadians.com | 7.21% | 37.64x |
| citynews1130.com | 9.10% | 37.39x |
| forum.bodybuilding.com | 9.00% | 36.52x |
| bnnbloomberg.ca | 5.54% | 35.45x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 4.76% | 54.66x |
| Canadian Universities | 3.01% | 52.29x |
| Canadian Real Estate Researcher Cluster | 2.83% | 52.25x |
| Canada Tax and Finance Research Cluster | 6.33% | 51.96x |
| Toronto Tourism | 2.29% | 47.87x |
| Canada Shopping - Kitchenware | 3.38% | 44.64x |
| Crossfit & Obstacle Race Enthusiasts | 4.34% | 44.33x |
| Weather Information | 1.63% | 41.02x |
| Canadian Healthcare | 4.70% | 39.59x |
| Canadian Lifestyle | 16.21% | 36.14x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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