Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 34.75% | 31.39x |
| Africa Trip Planners | 67.38% | 28.06x |
| Travel Guide and Review Readers | 39.01% | 21.10x |
| Ivy League College Researchers | 17.73% | 18.72x |
| Costa Rica Trip Planners | 36.88% | 18.14x |
| History Buffs | 28.37% | 16.67x |
| Online Grammar Tool Users | 18.44% | 16.60x |
| Caribbean Trip Planners | 51.77% | 16.54x |
| Egypt Trip Planners | 42.55% | 16.24x |
| Executive Travelers | 15.60% | 16.01x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 2.32x |
| Columbia | 0.01% | 1.83x |
| Uniqlo | 0.01% | 1.59x |
| Supreme | 0.02% | 1.59x |
| Topshop | 0.02% | 1.40x |
| Abercrombie & Fitch | 0.02% | 0.72x |
| Johnston and Murphy | 0.01% | 0.41x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is worldatlas.com.
| Website | Composition | Index |
| worldatlas.com | 98.94% | 58.27x |
| seterra.com | 11.98% | 26.88x |
| encyclopedia.com | 18.60% | 19.02x |
| ushistory.org | 7.35% | 18.57x |
| worldhistory.org | 10.08% | 18.40x |
| tripadvisor.ca | 9.82% | 18.03x |
| touropia.com | 10.59% | 17.42x |
| wikiwand.com | 7.56% | 16.97x |
| frommers.com | 6.94% | 16.70x |
| owlcation.com | 11.55% | 16.29x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is Ireland Cluster.
| Content Affinity | Composition | Index |
| Ireland Cluster | 4.78% | 31.71x |
| Historical Information - Museums & Libraries | 1.97% | 24.53x |
| Middle East News | 4.92% | 24.21x |
| Canada Business Cluster | 6.18% | 22.36x |
| Canada Culture and Tourism | 8.15% | 22.29x |
| Canadian Lifestyle | 2.81% | 21.17x |
| Maps & Navigation | 1.83% | 20.97x |
| Science Education & Resources | 4.78% | 20.33x |
| Teaching Tools for Kids | 7.02% | 19.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.11% | 19.41x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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