Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 14.5 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Australia Trip Planners.
| Interest | Composition | Index |
| Australia Trip Planners | 57.04% | 24.26x |
| Travel Book Readers | 43.70% | 23.14x |
| Travel Guide and Review Readers | 52.96% | 22.91x |
| Ireland Trip Planners | 48.89% | 22.05x |
| Tokyo Trip Planners | 45.19% | 20.69x |
| Nature and Outdoors Book Readers | 37.41% | 20.52x |
| Readers of Muslim Content | 42.96% | 19.55x |
| Italy Trip Planners | 47.41% | 19.49x |
| Africa Trip Planners | 54.07% | 19.45x |
| Online Grammar Tool Users | 35.93% | 19.15x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.06% | 6.46x |
| Columbia | 0.01% | 1.83x |
| Tommy Bahama | 0.01% | 1.75x |
| Armani | 0.01% | 1.60x |
| Uniqlo | 0.01% | 1.59x |
| Supreme | 0.02% | 1.59x |
| Carhartt | 0.07% | 1.50x |
| Topshop | 0.02% | 1.40x |
| Dressbarn | 0.01% | 1.22x |
| Hugo Boss | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is worldatlas.com.
| Website | Composition | Index |
| worldatlas.com | 86.85% | 106.84x |
| glassdoor.ca | 14.26% | 40.87x |
| tripadvisor.ca | 23.83% | 37.66x |
| canadapost.ca | 13.33% | 36.13x |
| macleans.ca | 19.86% | 34.67x |
| lonelyplanet.com | 14.96% | 30.39x |
| sportsnet.ca | 10.40% | 29.46x |
| nationalgeographic.com | 13.89% | 29.33x |
| redflagdeals.com | 25.72% | 29.03x |
| thechronicleherald.ca | 9.61% | 27.64x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is Canadian Universities.
| Content Affinity | Composition | Index |
| Canadian Universities | 3.33% | 93.61x |
| Canada Shopping - General Commerce | 4.31% | 85.59x |
| Crossfit & Obstacle Race Enthusiasts | 3.47% | 71.96x |
| Canada Tax and Finance Research Cluster | 6.60% | 69.75x |
| Canada Shopping - Kitchenware | 3.40% | 59.76x |
| Canadian Healthcare | 4.10% | 58.64x |
| Canadian Lifestyle | 16.25% | 50.73x |
| Ontario Canada Cluster | 3.54% | 49.57x |
| Weight Lifting Enthusiasts | 6.74% | 43.93x |
| International Travel | 5.42% | 43.39x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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