Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 63 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Africa Trip Planners.
| Interest | Composition | Index |
| Africa Trip Planners | 42.03% | 16.49x |
| Australia Trip Planners | 40.19% | 15.85x |
| Travel Guide and Review Readers | 40.04% | 15.03x |
| Travel Book Readers | 35.35% | 13.65x |
| Ireland Trip Planners | 36.63% | 13.55x |
| Italy Trip Planners | 37.28% | 13.24x |
| Egypt Trip Planners | 32.45% | 12.85x |
| History Buffs | 32.90% | 12.76x |
| Nature and Outdoors Book Readers | 30.58% | 12.69x |
| Study Abroad Researchers | 32.65% | 11.91x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.10% | 2.58x |
| Kate Spade | 0.03% | 1.93x |
| Ralph Lauren | 0.02% | 1.83x |
| Belk | 0.02% | 1.79x |
| REI | 0.02% | 1.77x |
| Columbia | 0.02% | 1.66x |
| Charlotte Russe | 0.05% | 1.62x |
| Supreme | 0.02% | 1.59x |
| Uniqlo | 0.02% | 1.44x |
| Coach | 0.05% | 1.40x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is worldatlas.com.
| Website | Composition | Index |
| worldatlas.com | 75.40% | 43.37x |
| roughguides.com | 4.44% | 40.61x |
| moneysense.ca | 3.30% | 39.43x |
| timescolonist.com | 3.54% | 38.31x |
| mobilesyrup.com | 5.80% | 37.73x |
| sail.ca | 5.25% | 37.57x |
| ebgames.ca | 6.04% | 36.23x |
| long-mcquade.com | 3.27% | 35.71x |
| lcbo.com | 8.64% | 33.21x |
| crossfit.com | 4.22% | 32.87x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 3.18% | 68.28x |
| Canadian Construction & Renovation Research Cluster | 1.53% | 56.13x |
| Canada Shopping - Kitchenware | 4.28% | 41.47x |
| Canadian Seniors Real Estate Research Cluster | 3.29% | 41.03x |
| Scotland Travel | 0.67% | 38.86x |
| Canadian Real Estate Researcher Cluster | 3.15% | 37.07x |
| London Tourism | 0.50% | 36.14x |
| Canada Tax and Finance Research Cluster | 5.86% | 32.34x |
| Teaching Abroad | 0.38% | 28.00x |
| Canada Job Seekers Cluster | 2.22% | 25.55x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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