Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 51.1 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Documentary Film Fans.
| Interest | Composition | Index |
| Documentary Film Fans | 26.66% | 11.89x |
| Indoor Cycling & Spinning Enthusiasts | 23.77% | 11.63x |
| Sinus Researchers | 24.96% | 11.15x |
| Rock Climbing Enthusiasts | 28.86% | 10.52x |
| Ski and Snowboard Enthusiasts | 23.94% | 10.21x |
| Organic Food Eaters | 24.96% | 9.33x |
| Restaurant Researchers | 19.02% | 8.90x |
| World War One History Buffs | 25.30% | 8.89x |
| Physicians | 20.71% | 8.72x |
| Horse Owners | 22.24% | 8.56x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.06% | 6.46x |
| Gap | 0.04% | 5.28x |
| Zumiez | 0.03% | 3.46x |
| Columbia | 0.01% | 1.83x |
| Tommy Bahama | 0.01% | 1.75x |
| Carhartt | 0.11% | 1.62x |
| Armani | 0.01% | 1.60x |
| Uniqlo | 0.01% | 1.59x |
| Supreme | 0.02% | 1.59x |
| Lane Bryant | 0.01% | 1.51x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is lcbo.com.
| Website | Composition | Index |
| lcbo.com | 9.90% | 64.43x |
| lowes.ca | 9.29% | 62.01x |
| muscleandstrength.com | 6.01% | 54.75x |
| canadapost.ca | 13.24% | 49.61x |
| nowtoronto.com | 6.98% | 48.56x |
| worldatlas.com | 83.41% | 47.18x |
| castanet.net | 4.29% | 41.86x |
| moneysense.ca | 5.40% | 41.32x |
| toronto.com | 5.58% | 37.79x |
| ricardocuisine.com | 7.05% | 36.25x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is Canadian Real Estate Researcher Cluster.
| Content Affinity | Composition | Index |
| Canadian Real Estate Researcher Cluster | 3.00% | 44.96x |
| Toronto Tourism | 2.74% | 41.04x |
| Canada Shopping - Kitchenware | 3.85% | 40.86x |
| Canadian Universities | 3.04% | 40.26x |
| Canada Shopping - General Commerce | 4.64% | 36.48x |
| Mining & Natural Resources | 0.69% | 32.78x |
| International Development & Health | 1.44% | 31.55x |
| Weather Information | 1.76% | 29.66x |
| International Travel | 5.97% | 29.35x |
| Social & Demographic Trends | 0.65% | 27.02x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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