Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 29.1 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Australia Trip Planners.
| Interest | Composition | Index |
| Australia Trip Planners | 57.21% | 24.65x |
| Ireland Trip Planners | 46.98% | 19.83x |
| Online Grammar Tool Users | 37.67% | 19.50x |
| Africa Trip Planners | 51.16% | 19.28x |
| Travel Guide and Review Readers | 44.19% | 18.36x |
| Travel Book Readers | 33.02% | 18.26x |
| Spanish Language Learners | 41.40% | 17.71x |
| Study Abroad Researchers | 41.86% | 17.21x |
| Italy Trip Planners | 43.26% | 17.03x |
| Ivy League College Researchers | 28.84% | 16.53x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.06% | 6.46x |
| Columbia | 0.01% | 1.83x |
| Armani | 0.01% | 1.60x |
| Uniqlo | 0.01% | 1.59x |
| Supreme | 0.02% | 1.59x |
| Topshop | 0.02% | 1.40x |
| Dressbarn | 0.01% | 1.22x |
| Carhartt | 0.04% | 1.20x |
| Abercrombie & Fitch | 0.02% | 0.72x |
| Johnston and Murphy | 0.01% | 0.41x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is worldatlas.com.
| Website | Composition | Index |
| worldatlas.com | 93.53% | 97.79x |
| theodysseyonline.com | 10.42% | 50.62x |
| lonelyplanet.com | 15.87% | 45.87x |
| wayfair.ca | 9.15% | 45.50x |
| t-nation.com | 10.60% | 42.69x |
| improb.com | 7.83% | 41.01x |
| instructables.com | 13.33% | 39.76x |
| macleans.ca | 16.23% | 39.01x |
| historyextra.com | 12.79% | 38.41x |
| babynames.net | 6.55% | 36.86x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 4.41% | 64.11x |
| International Travel | 4.87% | 47.01x |
| Canadian Lifestyle | 12.04% | 43.72x |
| Weight Lifting Enthusiasts | 5.06% | 41.93x |
| Historical Information - Museums & Libraries | 2.85% | 41.28x |
| Canada Consumer Product Cluster | 8.46% | 37.70x |
| Caribbean Vacation | 2.39% | 37.62x |
| Nature & Wildlife | 2.85% | 34.85x |
| Ontario Canada Cluster | 1.84% | 32.94x |
| Science Education & Resources | 6.62% | 28.06x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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