Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 72.4 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Africa Trip Planners.
| Interest | Composition | Index |
| Africa Trip Planners | 42.38% | 16.41x |
| Australia Trip Planners | 39.07% | 15.09x |
| Travel Guide and Review Readers | 39.68% | 14.82x |
| Travel Book Readers | 33.64% | 13.29x |
| Italy Trip Planners | 35.37% | 13.07x |
| Ireland Trip Planners | 35.03% | 12.88x |
| Egypt Trip Planners | 32.25% | 12.75x |
| Nature and Outdoors Book Readers | 28.63% | 11.90x |
| History Buffs | 31.30% | 11.87x |
| Study Abroad Researchers | 31.20% | 11.29x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.06% | 5.54x |
| Talbots | 0.06% | 3.69x |
| Ann Taylor | 0.03% | 3.32x |
| Bonobos | 0.03% | 2.52x |
| Aeropostale | 0.06% | 2.21x |
| Old Navy | 0.09% | 2.12x |
| Hollister | 0.04% | 2.09x |
| Banana Republic | 0.07% | 2.06x |
| Armani | 0.03% | 1.99x |
| Michael Kors | 0.04% | 1.98x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is ireland-calling.com.
| Website | Composition | Index |
| ireland-calling.com | 24.53% | 347.67x |
| nationalsports.com | 3.71% | 50.74x |
| sail.ca | 4.91% | 44.34x |
| worldatlas.com | 76.24% | 42.69x |
| hockeycanada.ca | 2.99% | 42.14x |
| heritage.org | 3.09% | 41.01x |
| mobilesyrup.com | 5.45% | 40.37x |
| 365greetings.com | 3.30% | 39.48x |
| roughguides.com | 4.08% | 39.36x |
| ebgames.ca | 5.68% | 38.02x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 3.43% | 64.91x |
| Canadian Construction & Renovation Research Cluster | 1.52% | 52.96x |
| Canadian Seniors Real Estate Research Cluster | 3.21% | 40.04x |
| Canada Shopping - Kitchenware | 4.22% | 37.40x |
| Scotland Travel | 0.58% | 34.91x |
| Canadian Real Estate Researcher Cluster | 3.37% | 33.49x |
| London Tourism | 0.37% | 31.02x |
| Canada Tax and Finance Research Cluster | 6.01% | 30.24x |
| Weather Information | 2.82% | 24.48x |
| Canada Job Seekers Cluster | 2.22% | 24.28x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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