Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 70.4 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 43.57% | 14.55x |
| Africa Trip Planners | 40.85% | 14.55x |
| Ireland Trip Planners | 38.92% | 14.41x |
| Australia Trip Planners | 43.73% | 14.11x |
| Italy Trip Planners | 37.93% | 12.85x |
| Travel Book Readers | 33.36% | 12.79x |
| Nature and Outdoors Book Readers | 29.76% | 11.43x |
| Egypt Trip Planners | 31.92% | 11.12x |
| Canada Trip Planners | 36.72% | 11.11x |
| History Buffs | 32.88% | 10.87x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.06% | 2.74x |
| Armani | 0.03% | 2.74x |
| Talbots | 0.04% | 2.66x |
| Bonobos | 0.03% | 2.52x |
| Urban Outfitters | 0.04% | 2.37x |
| American Apparel | 0.03% | 2.37x |
| Belk | 0.01% | 1.91x |
| Zara | 0.02% | 1.89x |
| Columbia | 0.01% | 1.83x |
| Tommy Bahama | 0.01% | 1.75x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is ireland-calling.com.
| Website | Composition | Index |
| ireland-calling.com | 26.52% | 305.17x |
| nationalsports.com | 4.28% | 58.78x |
| sail.ca | 4.81% | 54.45x |
| ebgames.ca | 5.58% | 46.32x |
| threebestrated.ca | 5.52% | 41.60x |
| worldatlas.com | 75.29% | 40.15x |
| hockeycanada.ca | 3.46% | 38.30x |
| long-mcquade.com | 3.82% | 37.19x |
| mobilesyrup.com | 5.32% | 37.11x |
| crossfit.com | 3.93% | 37.00x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 3.10% | 59.62x |
| Canadian Construction & Renovation Research Cluster | 1.37% | 49.55x |
| Canadian Seniors Real Estate Research Cluster | 3.07% | 42.71x |
| Canadian Real Estate Researcher Cluster | 3.70% | 33.49x |
| Canada Shopping - Kitchenware | 4.41% | 33.34x |
| Canada Tax and Finance Research Cluster | 6.48% | 32.33x |
| Scotland Travel | 0.49% | 32.16x |
| Canada Job Seekers Cluster | 2.36% | 28.74x |
| London Tourism | 0.27% | 27.87x |
| Weather Information | 3.03% | 27.19x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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