Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 24.7 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Australia Trip Planners.
| Interest | Composition | Index |
| Australia Trip Planners | 55.84% | 23.75x |
| Online Grammar Tool Users | 42.64% | 23.31x |
| Men's Health Researchers | 39.59% | 21.90x |
| Ireland Trip Planners | 51.78% | 21.63x |
| Travel Guide and Review Readers | 49.75% | 21.48x |
| Travel Book Readers | 37.06% | 21.22x |
| Wellness Enthusiasts | 36.55% | 20.36x |
| College Students | 42.13% | 19.48x |
| Mens Fitness Publication Readers | 34.01% | 19.33x |
| Running Enthusiasts | 32.49% | 19.23x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.06% | 6.46x |
| Columbia | 0.01% | 1.83x |
| Carhartt | 0.10% | 1.78x |
| Armani | 0.01% | 1.60x |
| Uniqlo | 0.01% | 1.59x |
| Supreme | 0.02% | 1.59x |
| Topshop | 0.02% | 1.40x |
| Dressbarn | 0.01% | 1.22x |
| Hugo Boss | 0.01% | 0.92x |
| Abercrombie & Fitch | 0.02% | 0.72x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is worldatlas.com.
| Website | Composition | Index |
| worldatlas.com | 89.24% | 107.94x |
| canadapost.ca | 12.40% | 42.76x |
| wayfair.ca | 13.85% | 40.90x |
| t-nation.com | 9.45% | 35.88x |
| macleans.ca | 18.58% | 35.76x |
| thespec.com | 7.29% | 35.69x |
| glassdoor.ca | 13.85% | 34.08x |
| lonelyplanet.com | 15.33% | 32.26x |
| bodybuilding.com | 8.26% | 29.82x |
| tripadvisor.ca | 23.06% | 29.65x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is Canadian Healthcare.
| Content Affinity | Composition | Index |
| Canadian Healthcare | 3.20% | 61.84x |
| Canada Tax and Finance Research Cluster | 4.96% | 58.00x |
| International Travel | 5.89% | 54.07x |
| Ontario Canada Cluster | 2.79% | 45.57x |
| Canadian Lifestyle | 14.15% | 45.47x |
| Weight Lifting Enthusiasts | 5.58% | 42.08x |
| Caribbean Vacation | 2.89% | 40.16x |
| Historical Information - Museums & Libraries | 3.20% | 38.22x |
| Canada Tourism Research Cluster | 10.64% | 35.12x |
| Canada Consumer Product Cluster | 9.40% | 34.91x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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