Explore the Canada Travel & Tourism Audience
Below you'll find more information about the Canada Travel & Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 59.4 thousand unique devices whose actions qualify for the Canada Travel & Tourism audience.
INTERESTS
The Canada Travel & Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canada Travel & Tourism audience is Africa Trip Planners.
| Interest | Composition | Index |
| Africa Trip Planners | 44.67% | 24.74x |
| Egypt Trip Planners | 33.91% | 18.83x |
| Australia Trip Planners | 34.14% | 18.64x |
| Travel Book Readers | 30.69% | 17.79x |
| History Buffs | 33.52% | 17.18x |
| Travel Guide and Review Readers | 31.62% | 17.04x |
| Nature and Outdoors Book Readers | 25.89% | 15.76x |
| Immigration Policy Researchers | 26.09% | 15.03x |
| Immigration Resource Researchers | 26.06% | 15.02x |
| France Trip Planners | 30.47% | 14.95x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Interest attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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APPAREL RETAILERS
The Canada Travel & Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canada Travel & Tourism audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.08% | 2.06x |
| LOFT | 0.07% | 1.53x |
| Victoria's Secret | 0.07% | 1.49x |
| Zumiez | 0.05% | 1.33x |
| Mens Wearhouse | 0.46% | 1.31x |
| Coach | 0.05% | 1.29x |
| Jos A. Bank Clothiers | 0.28% | 1.28x |
| Urban Outfitters | 0.03% | 1.05x |
| Johnston and Murphy | 0.08% | 1.01x |
| Forever 21 | 0.03% | 0.94x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Location attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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WEBSITES
The Canada Travel & Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canada Travel & Tourism audience is worldatlas.com.
| Website | Composition | Index |
| worldatlas.com | 73.01% | 61.45x |
| sail.ca | 4.91% | 48.86x |
| ebgames.ca | 5.30% | 43.67x |
| roughguides.com | 5.49% | 40.49x |
| lcbo.com | 7.23% | 39.90x |
| timescolonist.com | 3.93% | 38.99x |
| threebestrated.ca | 3.92% | 38.02x |
| hockeycanada.ca | 3.28% | 37.06x |
| winnipegfreepress.com | 3.49% | 35.35x |
| mobilesyrup.com | 4.66% | 34.22x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Web attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canada Travel & Tourism audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 5.71% | 77.12x |
| Canadian Construction & Renovation Research Cluster | 1.24% | 48.42x |
| Canadian Seniors Real Estate Research Cluster | 3.71% | 46.94x |
| Canadian Real Estate Researcher Cluster | 2.71% | 46.15x |
| Canadian Auto | 6.11% | 42.71x |
| Canada Shopping - Kitchenware | 4.47% | 42.56x |
| Toronto Tourism | 1.34% | 42.53x |
| Canada Culture and Tourism | 9.70% | 34.08x |
| Canada Job Seekers Cluster | 2.32% | 33.49x |
| Canada Tax and Finance Research Cluster | 5.27% | 33.25x |
Composition Percentage:
The overlap percentage between the Canada Travel & Tourism audience and the Content Affinity attribute.
Index: A comparison of the Canada Travel & Tourism audience to the internet population.
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DEMOGRAPHICS
The Canada Travel & Tourism audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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