Dstillery Audiences

CANADIAN AUTO

Audience Size: 959.7 Thousand Devices

Explore the Canadian Auto Audience

Below you'll find more information about the Canadian Auto audience, broken down in different categories based on their digital and physical behaviors. These are 959.7 thousand unique devices whose actions qualify for the Canadian Auto audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Auto audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Auto audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 48.84% 13.93x
Tire Shoppers 41.53% 13.90x
Canada Trip Planners 34.60% 11.39x
Crafting Enthusiasts 34.21% 10.99x
Software Directory Researchers 27.87% 8.72x
Mens Shaving Products Shoppers 23.82% 8.43x
Volleyball Enthusiasts 21.37% 7.72x
NHL Fans 19.77% 7.45x
Lexus Vehicle Shoppers 21.29% 7.34x
Cricket Enthusiasts 20.42% 6.66x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Interest attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Auto audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Auto audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.49x
Carhartt 0.02% 0.98x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Location attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Auto audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Auto audience is michelin.ca.

Website Composition Index
michelin.ca 1.31% 248.30x
autopartsway.ca 7.02% 247.60x
leasebusters.com 2.32% 239.41x
farmzone.com 3.96% 228.48x
toyotires.ca 1.29% 217.21x
nissan.ca 5.13% 213.26x
gm.ca 5.72% 209.28x
riv.ca 1.22% 209.19x
weathertech.ca 9.76% 208.87x
princessauto.com 26.16% 200.61x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Web attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Auto audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.21% 72.46x
Canadian Construction & Renovation Research Cluster 2.02% 70.36x
Canadian Seniors Real Estate Research Cluster 5.05% 63.03x
Canadian Real Estate Researcher Cluster 6.00% 59.64x
Washington D.C. Hotels 0.14% 54.11x
Canada Tax and Finance Research Cluster 9.74% 49.01x
Canada Shopping - Kitchenware 5.25% 46.57x
Toronto Tourism 3.56% 41.30x
Vancouver British Columbia Research Cluster 8.42% 39.79x
Ontario Canada Cluster 5.05% 39.10x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Content Affinity attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Auto audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male