Dstillery Audiences

CANADIAN AUTO

Audience Size: 396.3 Thousand Devices

Explore the Canadian Auto Audience

Below you'll find more information about the Canadian Auto audience, broken down in different categories based on their digital and physical behaviors. These are 396.3 thousand unique devices whose actions qualify for the Canadian Auto audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Auto audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Auto audience is Tire Shoppers.

Interest Composition Index
Tire Shoppers 55.72% 24.61x
Beard Care Shoppers 69.86% 21.92x
Crafting Enthusiasts 57.59% 21.00x
Canada Trip Planners 49.31% 19.62x
Mens Shaving Products Shoppers 33.02% 16.75x
Software Directory Researchers 33.68% 12.94x
Cricket Enthusiasts 30.70% 12.44x
Business Accounting Software Researchers 35.28% 11.79x
Volleyball Enthusiasts 27.02% 11.50x
Whiskey Lovers 25.78% 10.66x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Interest attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Auto audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Auto audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 2.08x
Urban Outfitters 0.02% 2.07x
Tommy Bahama 0.01% 1.95x
Michael Kors 0.01% 1.47x
Chicos 0.01% 1.45x
Brooks Brothers 0.01% 1.26x
Abercrombie & Fitch 0.01% 1.24x
Victoria's Secret 0.02% 1.19x
Charlotte Russe 0.00% 1.15x
Lane Bryant 0.01% 1.09x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Location attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Auto audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Auto audience is nissan.ca.

Website Composition Index
nissan.ca 18.58% 605.70x
autopartsway.ca 12.02% 538.28x
infiniti.ca 9.18% 532.03x
weathertech.ca 13.47% 470.85x
landrover.ca 8.81% 444.13x
autofocus.ca 9.27% 441.45x
gm.ca 8.09% 427.89x
princessauto.com 43.83% 396.89x
411.ca 5.95% 391.90x
wheels.ca 21.61% 385.38x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Web attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Auto audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 5.24% 161.75x
Custom T-Shirts 0.91% 150.16x
Toronto Tourism 7.36% 142.63x
Canadian Seniors Real Estate Research Cluster 17.32% 139.27x
Canadian Real Estate Researcher Cluster 11.40% 136.19x
Quebec Hunting & Outdoors Cluster 7.42% 110.28x
Canada Culture and Tourism 35.76% 102.08x
Canada Shopping - Kitchenware 17.60% 99.88x
Canada Tax and Finance Research Cluster 20.68% 92.01x
Canada Business Cluster 12.27% 89.85x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Content Affinity attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Auto audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male