Dstillery Audiences

CANADIAN AUTO

Audience Size: 238.4 Thousand Devices

Explore the Canadian Auto Audience

Below you'll find more information about the Canadian Auto audience, broken down in different categories based on their digital and physical behaviors. These are 238.4 thousand unique devices whose actions qualify for the Canadian Auto audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Auto audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Auto audience is Tire Shoppers.

Interest Composition Index
Tire Shoppers 58.74% 30.54x
Beard Care Shoppers 66.76% 27.32x
Crafting Enthusiasts 55.88% 25.30x
Canada Trip Planners 48.85% 24.67x
Mens Shaving Products Shoppers 32.05% 18.99x
Cricket Enthusiasts 29.68% 16.19x
Software Directory Researchers 30.20% 14.87x
Volleyball Enthusiasts 25.57% 14.69x
Model Aircraft and Rocket Hobbyists 24.55% 14.26x
Welding Tools and Supplies Shoppers 21.14% 12.64x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Interest attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Auto audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Auto audience is LOFT.

Location Composition Index
LOFT 0.02% 1.85x
Chicos 0.01% 1.32x
Victoria's Secret 0.02% 1.19x
Old Navy 0.01% 0.90x
Mens Wearhouse 0.09% 0.86x
Buckle 0.02% 0.70x
Jos A. Bank Clothiers 0.04% 0.69x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Location attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Auto audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Auto audience is princessauto.com.

Website Composition Index
princessauto.com 38.72% 601.03x
autopartsway.ca 12.77% 577.17x
weathertech.ca 14.26% 534.55x
wheels.ca 21.80% 440.31x
thebrick.com 11.79% 391.73x
bestbuy.ca 9.67% 390.34x
royallepage.ca 12.51% 386.01x
remax.ca 17.82% 348.37x
motortrend.ca 9.76% 332.45x
comfree.com 11.31% 319.54x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Web attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Auto audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 5.65% 222.84x
Toronto Tourism 6.99% 208.83x
Canadian Seniors Real Estate Research Cluster 16.82% 204.06x
Canadian Real Estate Researcher Cluster 11.53% 187.67x
Canada Shopping - Kitchenware 16.95% 149.70x
Canada Culture and Tourism 37.24% 132.61x
Quebec Hunting & Outdoors Cluster 8.62% 131.91x
Canada Tax and Finance Research Cluster 21.66% 131.01x
Canada Business Cluster 13.02% 113.54x
Canada News 0.68% 106.71x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Content Affinity attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Auto audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male