Dstillery Audiences

CANADIAN AUTO

Audience Size: 1.1 Million Devices

Explore the Canadian Auto Audience

Below you'll find more information about the Canadian Auto audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canadian Auto audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Auto audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Auto audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 46.47% 13.39x
Tire Shoppers 43.11% 12.93x
Canada Trip Planners 38.46% 10.38x
Crafting Enthusiasts 36.51% 10.33x
Mens Shaving Products Shoppers 26.64% 8.35x
Software Directory Researchers 30.91% 8.13x
NHL Fans 24.43% 7.66x
Volleyball Enthusiasts 24.33% 7.43x
Lexus Vehicle Shoppers 23.52% 7.04x
Locking Device Shoppers 28.73% 6.95x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Interest attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Auto audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Auto audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.91x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Location attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Auto audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Auto audience is leasebusters.com.

Website Composition Index
leasebusters.com 1.56% 202.48x
autopartsway.ca 5.37% 198.24x
farmzone.com 2.78% 180.95x
toyotires.ca 1.28% 180.56x
weathertech.ca 8.48% 177.81x
gm.ca 4.30% 174.55x
princessauto.com 33.08% 158.59x
nissan.ca 6.00% 156.27x
dulux.ca 1.77% 141.40x
infiniti.ca 3.96% 133.11x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Web attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Auto audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 1.79% 68.71x
Custom T-Shirts 0.15% 60.77x
Canadian Seniors Real Estate Research Cluster 3.67% 54.67x
Washington D.C. Hotels 0.14% 54.11x
Canadian Real Estate Researcher Cluster 5.71% 54.00x
Canada Tax and Finance Research Cluster 8.79% 45.46x
Saskatchewan Media & Retail Cluster 2.26% 42.02x
Ontario Canada Cluster 5.06% 38.06x
Canadian News 13.19% 37.49x
Canada Shopping - Kitchenware 4.82% 37.37x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Content Affinity attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Auto audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male