Dstillery Audiences

CANADIAN AUTO

Audience Size: 537.9 Thousand Devices

Explore the Canadian Auto Audience

Below you'll find more information about the Canadian Auto audience, broken down in different categories based on their digital and physical behaviors. These are 537.9 thousand unique devices whose actions qualify for the Canadian Auto audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Auto audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Auto audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 53.45% 15.13x
Tire Shoppers 45.50% 14.73x
Crafting Enthusiasts 38.94% 12.63x
Canada Trip Planners 39.24% 12.24x
Mens Shaving Products Shoppers 26.50% 9.59x
Volleyball Enthusiasts 25.51% 9.15x
Software Directory Researchers 30.17% 8.59x
Cricket Enthusiasts 24.56% 7.90x
Cannabis News Readers 19.09% 7.00x
Lexus Vehicle Shoppers 20.59% 6.92x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Interest attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Auto audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Auto audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.13x
Express 0.02% 1.08x
Zumiez 0.01% 0.91x
Banana Republic 0.01% 0.81x
Mens Wearhouse 0.07% 0.79x
White House Black Market 0.04% 0.76x
Buckle 0.03% 0.75x
Victoria's Secret 0.02% 0.70x
The Childrens Place 0.01% 0.69x
Jos A. Bank Clothiers 0.03% 0.65x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Location attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Auto audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Auto audience is nissan.ca.

Website Composition Index
nissan.ca 5.01% 412.85x
princessauto.com 13.88% 383.12x
autopartsway.ca 10.61% 355.83x
leasebusters.com 3.57% 355.64x
weathertech.ca 11.64% 317.37x
gm.ca 8.68% 294.00x
farmzone.com 7.20% 290.81x
autofocus.ca 2.97% 283.45x
leons.ca 2.91% 264.34x
bestbuy.ca 3.36% 237.53x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Web attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Auto audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.40% 120.60x
Canadian Construction & Renovation Research Cluster 2.95% 101.21x
Canadian Seniors Real Estate Research Cluster 8.43% 93.42x
Canadian Real Estate Researcher Cluster 6.95% 91.15x
Canada Shopping - Kitchenware 8.23% 74.62x
Canada Tax and Finance Research Cluster 13.18% 70.28x
Toronto Tourism 4.31% 63.10x
Washington D.C. Hotels 0.14% 54.11x
Winnipeg Canada News 5.86% 53.82x
Vancouver British Columbia Research Cluster 9.05% 53.50x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Content Affinity attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Auto audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male