Dstillery Audiences

CANADIAN AUTO

Audience Size: 303.7 Thousand Devices

Explore the Canadian Auto Audience

Below you'll find more information about the Canadian Auto audience, broken down in different categories based on their digital and physical behaviors. These are 303.7 thousand unique devices whose actions qualify for the Canadian Auto audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Auto audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Auto audience is Tire Shoppers.

Interest Composition Index
Tire Shoppers 51.40% 26.38x
Beard Care Shoppers 60.67% 25.74x
Crafting Enthusiasts 48.48% 24.32x
Canada Trip Planners 43.39% 21.96x
Mens Shaving Products Shoppers 28.53% 16.68x
Volleyball Enthusiasts 24.94% 14.67x
Cricket Enthusiasts 25.76% 13.67x
Software Directory Researchers 27.78% 13.65x
Model Aircraft and Rocket Hobbyists 22.83% 12.08x
Business Accounting Software Researchers 30.21% 11.97x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Interest attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Auto audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Auto audience is Express.

Location Composition Index
Express 0.03% 1.38x
American Apparel 0.01% 1.28x
Forever 21 0.02% 1.25x
Zumiez 0.02% 1.16x
Lane Bryant 0.01% 1.13x
White House Black Market 0.06% 1.11x
Bonobos 0.02% 1.06x
Chicos 0.02% 1.05x
Buckle 0.04% 0.93x
Mens Wearhouse 0.10% 0.90x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Location attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Auto audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Auto audience is princessauto.com.

Website Composition Index
princessauto.com 26.94% 612.22x
autopartsway.ca 13.27% 528.43x
weathertech.ca 13.90% 469.39x
bestbuy.ca 6.61% 387.16x
thebrick.com 8.22% 380.27x
wheels.ca 15.38% 361.26x
gm.ca 10.43% 360.96x
farmzone.com 7.40% 340.81x
remax.ca 12.54% 336.93x
royallepage.ca 8.92% 327.08x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Web attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Auto audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.76% 213.19x
Canadian Construction & Renovation Research Cluster 4.98% 188.19x
Toronto Tourism 6.00% 175.59x
Canadian Seniors Real Estate Research Cluster 14.46% 173.13x
Canadian Real Estate Researcher Cluster 9.95% 167.12x
Canada Shopping - Kitchenware 14.24% 141.73x
Canada Tax and Finance Research Cluster 19.16% 120.85x
Quebec Hunting & Outdoors Cluster 7.51% 104.50x
Canada Culture and Tourism 35.61% 99.83x
Canada News 0.63% 96.03x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Content Affinity attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Auto audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male