Dstillery Audiences

CANADIAN AUTO

Audience Size: 613.9 Thousand Devices

Explore the Canadian Auto Audience

Below you'll find more information about the Canadian Auto audience, broken down in different categories based on their digital and physical behaviors. These are 613.9 thousand unique devices whose actions qualify for the Canadian Auto audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Auto audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Auto audience is Tire Shoppers.

Interest Composition Index
Tire Shoppers 51.00% 20.81x
Beard Care Shoppers 69.67% 19.24x
Crafting Enthusiasts 56.21% 16.90x
Canada Trip Planners 47.83% 16.04x
Mens Shaving Products Shoppers 33.69% 14.88x
Software Directory Researchers 28.39% 11.44x
Business Accounting Software Researchers 26.23% 10.48x
Whiskey Lovers 20.28% 7.89x
Apartment Hunters 19.38% 7.30x
Caribbean Trip Planners 17.86% 6.69x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Interest attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Auto audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Auto audience is Carhartt.

Location Composition Index
Carhartt 0.01% 0.87x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Location attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Auto audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Auto audience is autopartsway.ca.

Website Composition Index
autopartsway.ca 11.24% 409.60x
toyotires.ca 3.35% 406.49x
hitchweb.com 3.32% 393.52x
nissan.ca 27.35% 393.33x
leasebusters.com 3.47% 384.41x
weathertech.ca 11.62% 368.33x
canadiantire.ca 4.87% 366.39x
gm.ca 5.71% 357.23x
infiniti.ca 9.85% 339.11x
michelin.ca 11.83% 313.07x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Web attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Auto audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 4.87% 118.23x
Toronto Tourism 8.43% 97.62x
Custom T-Shirts 0.97% 95.58x
Canadian Seniors Real Estate Research Cluster 18.56% 91.16x
Quebec Hunting & Outdoors Cluster 7.69% 85.97x
Canadian Real Estate Researcher Cluster 11.26% 85.52x
Canada Culture and Tourism 33.69% 76.35x
Canada Business Cluster 9.52% 70.34x
Canada Tax and Finance Research Cluster 18.39% 68.15x
Canada Shopping - Kitchenware 18.79% 66.40x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Content Affinity attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Auto audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999