Dstillery Audiences

CANADIAN AUTO

Audience Size: 531.1 Thousand Devices

Explore the Canadian Auto Audience

Below you'll find more information about the Canadian Auto audience, broken down in different categories based on their digital and physical behaviors. These are 531.1 thousand unique devices whose actions qualify for the Canadian Auto audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Auto audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Auto audience is Tire Shoppers.

Interest Composition Index
Tire Shoppers 51.17% 22.30x
Beard Care Shoppers 70.92% 19.65x
Crafting Enthusiasts 57.32% 17.94x
Canada Trip Planners 47.92% 16.97x
Mens Shaving Products Shoppers 32.16% 15.03x
Software Directory Researchers 28.94% 12.02x
Business Accounting Software Researchers 27.20% 10.98x
Whiskey Lovers 23.33% 8.98x
Apartment Hunters 18.89% 7.33x
Civil Engineers 16.95% 7.30x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Interest attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Auto audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Auto audience is Gap.

Location Composition Index
Gap 0.01% 0.78x
Carhartt 0.01% 0.62x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Location attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Auto audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Auto audience is nissan.ca.

Website Composition Index
nissan.ca 21.27% 484.18x
autopartsway.ca 11.75% 456.21x
canadiantire.ca 4.20% 414.04x
weathertech.ca 12.77% 394.98x
michelin.ca 11.51% 394.72x
infiniti.ca 9.44% 388.83x
landrover.ca 8.38% 373.91x
gm.ca 6.99% 371.92x
carproof.com 5.91% 348.22x
autofocus.ca 10.80% 329.42x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Web attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Auto audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 5.27% 134.73x
Toronto Tourism 7.80% 106.87x
Canadian Seniors Real Estate Research Cluster 18.00% 105.59x
Canadian Real Estate Researcher Cluster 11.58% 100.33x
Quebec Hunting & Outdoors Cluster 7.61% 94.96x
Canada Shopping - Kitchenware 18.59% 77.68x
Canada Culture and Tourism 35.75% 77.52x
Canada Tax and Finance Research Cluster 19.49% 76.47x
Canada Business Cluster 10.97% 74.88x
Canada Job Seekers Cluster 6.95% 66.50x
Composition Percentage: The overlap percentage between the Canadian Auto audience and the Content Affinity attribute.
Index: A comparison of the Canadian Auto audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Auto audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male