Dstillery Audiences

CANADIAN HEALTHCARE

Audience Size: 23.4 Thousand Devices

Explore the Canadian Healthcare Audience

Below you'll find more information about the Canadian Healthcare audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Canadian Healthcare audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Healthcare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Healthcare audience is Social Workers.

Interest Composition Index
Social Workers 47.08% 23.95x
Doctors 50.42% 23.66x
Professional Medical Journal Readers 45.42% 22.88x
Holiday Cocktail Researchers 25.42% 20.56x
Yogis 35.00% 19.61x
Healthy Eaters 33.33% 19.46x
Food Allergies Researchers 38.33% 19.14x
Psychiatrists 43.75% 19.14x
Headache and Migraine Sufferers 32.50% 18.72x
Eco-Conscious Consumers 30.42% 18.71x
Composition Percentage: The overlap percentage between the Canadian Healthcare audience and the Interest attribute.
Index: A comparison of the Canadian Healthcare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Healthcare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Healthcare audience is Carhartt.

Location Composition Index
Carhartt 0.03% 1.05x
Composition Percentage: The overlap percentage between the Canadian Healthcare audience and the Location attribute.
Index: A comparison of the Canadian Healthcare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Healthcare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Healthcare audience is macleans.ca.

Website Composition Index
macleans.ca 31.24% 110.39x
ratemds.com 40.64% 90.55x
savvynewcanadians.com 18.46% 87.97x
huffingtonpost.ca 48.11% 86.21x
glassdoor.ca 29.55% 78.94x
chatelaine.com 18.13% 74.27x
ricardocuisine.com 15.07% 71.69x
tripadvisor.ca 58.86% 63.72x
autotrader.ca 18.89% 58.72x
jamieoliver.com 14.61% 58.59x
Composition Percentage: The overlap percentage between the Canadian Healthcare audience and the Web attribute.
Index: A comparison of the Canadian Healthcare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Healthcare audience is Canada Consumer Product Cluster.

Content Affinity Composition Index
Canada Consumer Product Cluster 22.77% 149.41x
Canada Tax and Finance Research Cluster 7.70% 137.58x
Canadian Lifestyle 25.14% 119.53x
French Education 5.65% 107.10x
Ontario Canada Cluster 5.16% 104.87x
Medical & Pharmaceutical Scholarship 6.47% 98.85x
Canada Shopping - Lifestyle and Mommy Blogs 12.94% 90.50x
Canada Business Cluster 41.36% 84.33x
Child Development 4.59% 79.32x
Canadian Lifestyle 9.17% 76.10x
Composition Percentage: The overlap percentage between the Canadian Healthcare audience and the Content Affinity attribute.
Index: A comparison of the Canadian Healthcare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Healthcare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female