Dstillery Audiences

CANADIAN HOMES

Audience Size: 1.1 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 32.84% 20.35x
Liberal News Readers 27.07% 19.36x
Social Liberals 27.28% 18.72x
Readers of Japanese Content 27.38% 18.66x
Financial Business Intelligence Researchers 26.90% 18.41x
Advertising Professionals 26.04% 17.11x
Readers of South Asian Content 23.40% 16.91x
Market Intelligence Researchers 27.63% 16.82x
Financial News Readers 24.15% 16.55x
Tech News Enthusiasts 24.68% 16.38x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Everlane.

Location Composition Index
Everlane 0.01% 2.68x
Intermix 0.02% 2.55x
Supreme 0.02% 2.34x
Club Monaco 0.02% 2.12x
LL Bean 0.01% 2.04x
Uniqlo 0.02% 1.92x
Patagonia 0.02% 1.85x
Bonobos 0.08% 1.84x
Ralph Lauren 0.02% 1.81x
The North Face 0.03% 1.73x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is fraserinstitute.org.

Website Composition Index
fraserinstitute.org 3.02% 192.23x
nationalnewswatch.com 2.51% 178.33x
ourontario.ca 1.13% 174.69x
rabble.ca 4.65% 167.77x
thewalrus.ca 10.79% 165.44x
macleans.ca 25.03% 163.05x
canadianbusiness.com 2.97% 154.57x
aptnnews.ca 2.27% 146.45x
blogto.com 1.01% 144.85x
411.ca 1.19% 136.69x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.21% 57.59x
Canadian Seniors Real Estate Research Cluster 4.53% 54.22x
Toronto Tourism 1.83% 53.59x
Canada Tax and Finance Research Cluster 7.43% 46.87x
Canadian Real Estate Researcher Cluster 2.77% 46.51x
Canada News 0.30% 45.33x
Canada Shopping - Kitchenware 4.46% 44.35x
Vancouver British Columbia Research Cluster 5.04% 44.08x
Canada Business Cluster 7.54% 43.30x
Canadian Universities 5.15% 42.73x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male