Explore the Canadian Homes Audience
Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canadian Homes audience.
INTERESTS
The Canadian Homes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.
| Interest | Composition | Index |
| Executive and C-Suite | 23.87% | 22.55x |
| St Patricks Day Celebrators | 22.88% | 21.33x |
| Eco-Conscious Consumers | 19.07% | 20.54x |
| Liberal News Readers | 21.18% | 19.38x |
| Mens Fitness Publication Readers | 19.31% | 18.79x |
| United Kingdom News Readers | 28.31% | 18.62x |
| Advertising Professionals | 23.08% | 18.24x |
| Cholesterol Researchers | 14.06% | 18.14x |
| Financial News Readers | 19.62% | 18.11x |
| Women's Fitness Enthusiasts | 17.70% | 17.94x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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APPAREL RETAILERS
The Canadian Homes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canadian Homes audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.30x |
| Mens Wearhouse | 0.01% | 1.09x |
| Carhartt | 0.09% | 1.00x |
| Journeys | 0.01% | 0.99x |
| The Childrens Place | 0.01% | 0.97x |
| Maurices | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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WEBSITES
The Canadian Homes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canadian Homes audience is macleans.ca.
| Website | Composition | Index |
| macleans.ca | 14.89% | 115.37x |
| thebeaverton.com | 7.95% | 114.31x |
| policyalternatives.ca | 1.69% | 108.02x |
| scouts.ca | 1.42% | 104.47x |
| legionmagazine.com | 1.25% | 100.41x |
| fraserinstitute.org | 6.21% | 97.92x |
| compareschoolrankings.org | 1.02% | 91.22x |
| thewalrus.ca | 3.35% | 87.78x |
| burnabynow.com | 2.09% | 83.97x |
| richmond-news.com | 2.57% | 80.53x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canadian Homes audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.29% | 44.19x |
| Saskatchewan Media & Retail Cluster | 0.08% | 41.43x |
| Canada Tax and Finance Research Cluster | 1.47% | 41.20x |
| Canada Shopping - Lifestyle and Mommy Blogs | 3.01% | 41.16x |
| Canada Business Cluster | 10.49% | 37.96x |
| Canadian Lifestyle | 4.87% | 36.68x |
| Canadian Universities | 0.27% | 35.79x |
| Canada Consumer Product Cluster | 1.92% | 30.55x |
| Canada Shopping - Kitchenware | 0.46% | 29.86x |
| Winnipeg Canada News | 1.87% | 29.70x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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DEMOGRAPHICS
The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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