Dstillery Audiences

CANADIAN HOMES

Audience Size: 1 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 23.87% 22.55x
St Patricks Day Celebrators 22.88% 21.33x
Eco-Conscious Consumers 19.07% 20.54x
Liberal News Readers 21.18% 19.38x
Mens Fitness Publication Readers 19.31% 18.79x
United Kingdom News Readers 28.31% 18.62x
Advertising Professionals 23.08% 18.24x
Cholesterol Researchers 14.06% 18.14x
Financial News Readers 19.62% 18.11x
Women's Fitness Enthusiasts 17.70% 17.94x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.30x
Mens Wearhouse 0.01% 1.09x
Carhartt 0.09% 1.00x
Journeys 0.01% 0.99x
The Childrens Place 0.01% 0.97x
Maurices 0.01% 0.90x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is macleans.ca.

Website Composition Index
macleans.ca 14.89% 115.37x
thebeaverton.com 7.95% 114.31x
policyalternatives.ca 1.69% 108.02x
scouts.ca 1.42% 104.47x
legionmagazine.com 1.25% 100.41x
fraserinstitute.org 6.21% 97.92x
compareschoolrankings.org 1.02% 91.22x
thewalrus.ca 3.35% 87.78x
burnabynow.com 2.09% 83.97x
richmond-news.com 2.57% 80.53x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.29% 44.19x
Saskatchewan Media & Retail Cluster 0.08% 41.43x
Canada Tax and Finance Research Cluster 1.47% 41.20x
Canada Shopping - Lifestyle and Mommy Blogs 3.01% 41.16x
Canada Business Cluster 10.49% 37.96x
Canadian Lifestyle 4.87% 36.68x
Canadian Universities 0.27% 35.79x
Canada Consumer Product Cluster 1.92% 30.55x
Canada Shopping - Kitchenware 0.46% 29.86x
Winnipeg Canada News 1.87% 29.70x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male