Dstillery Audiences

CANADIAN HOMES

Audience Size: 2.3 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 27.03% 10.89x
United Kingdom News Readers 29.51% 10.43x
Market Intelligence Researchers 28.50% 10.19x
Liberal News Readers 25.95% 9.87x
Advertising Professionals 27.68% 9.83x
Tech News Enthusiasts 28.08% 9.67x
Financial News Readers 24.59% 9.66x
Financial Business Intelligence Researchers 25.43% 9.45x
Australia Trip Planners 30.46% 9.32x
Readers of Japanese Content 26.62% 9.22x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.67x
Mens Wearhouse 0.01% 1.34x
Old Navy 0.01% 1.11x
Victoria's Secret 0.01% 1.11x
Maurices 0.01% 1.09x
Carhartt 0.10% 1.05x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is canadahelps.org.

Website Composition Index
canadahelps.org 1.17% 64.42x
cjme.com 1.08% 59.67x
thewalrus.ca 2.06% 59.35x
retail-insider.com 1.08% 54.92x
castanet.net 3.37% 54.83x
macleans.ca 34.97% 54.51x
fraserinstitute.org 3.75% 53.55x
canadianbusiness.com 2.93% 52.62x
chch.com 2.18% 51.84x
renx.ca 1.17% 50.40x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 3.43% 28.08x
Canada Job Seekers Cluster 0.67% 26.16x
Canadian Seniors Real Estate Research Cluster 0.56% 25.71x
Canadian Universities 1.50% 25.56x
Custom T-Shirts 0.03% 25.41x
Canadian Lifestyle 11.58% 25.25x
Saskatchewan Media & Retail Cluster 0.53% 24.42x
Canadian Real Estate Researcher Cluster 1.35% 24.42x
Ontario Canada Cluster 2.49% 23.71x
Vancouver British Columbia Research Cluster 5.78% 23.67x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male