Dstillery Audiences

CANADIAN HOMES

Audience Size: 1 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 25.67% 19.11x
Executive and C-Suite 32.01% 18.42x
Social Liberals 26.29% 17.63x
Readers of Japanese Content 27.08% 17.47x
Financial Business Intelligence Researchers 26.66% 16.89x
Advertising Professionals 25.22% 16.14x
Financial News Readers 22.96% 15.80x
Market Intelligence Researchers 26.72% 15.68x
Tech News Enthusiasts 24.06% 15.61x
Readers of South Asian Content 23.67% 15.35x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.18% 1.23x
Mens Wearhouse 0.24% 1.01x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is fraserinstitute.org.

Website Composition Index
fraserinstitute.org 4.50% 212.43x
ucobserver.org 1.08% 206.49x
nationalnewswatch.com 2.75% 204.13x
rabble.ca 5.24% 196.59x
thewalrus.ca 11.98% 191.74x
macleans.ca 29.09% 189.14x
ourontario.ca 1.56% 186.74x
insidetoronto.com 1.18% 180.95x
canadianbusiness.com 3.59% 179.90x
aptn.ca 1.13% 166.79x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 5.37% 61.31x
Toronto Tourism 2.16% 61.07x
Canada Business Cluster 6.88% 57.23x
Canadian Real Estate Researcher Cluster 3.40% 52.94x
Vancouver British Columbia Research Cluster 6.20% 52.33x
Canada Tax and Finance Research Cluster 9.00% 51.67x
Canadian Universities 6.23% 49.11x
Ontario Canada Cluster 4.14% 47.31x
Canada Shopping - Kitchenware 5.48% 45.06x
Canadian News 7.90% 43.95x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male