Dstillery Audiences

CANADIAN HOMES

Audience Size: 3.4 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 20.53% 12.10x
United Kingdom News Readers 22.94% 11.89x
Market Intelligence Researchers 21.48% 11.15x
Advertising Professionals 20.62% 10.60x
Liberal News Readers 19.55% 10.58x
Tech News Enthusiasts 20.83% 10.48x
Financial Business Intelligence Researchers 19.29% 10.46x
Financial News Readers 19.35% 10.19x
Readers of Japanese Content 19.10% 10.15x
Readers of South Asian Content 17.71% 9.72x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.16x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is rabble.ca.

Website Composition Index
rabble.ca 1.20% 59.34x
thewalrus.ca 2.20% 53.23x
canadahelps.org 1.63% 51.46x
canadiangeographic.ca 1.07% 51.26x
redcross.ca 1.06% 50.26x
akaraisin.com 1.04% 47.45x
fraserinstitute.org 3.62% 46.51x
cjme.com 1.37% 46.21x
canadianbusiness.com 2.83% 44.76x
cfjctoday.com 1.07% 44.46x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 4.05% 27.46x
Canadian Seniors Real Estate Research Cluster 0.80% 25.35x
Canada Job Seekers Cluster 0.89% 24.42x
Saskatchewan Media & Retail Cluster 0.71% 24.24x
Vancouver British Columbia Research Cluster 5.98% 23.98x
Canadian Universities 1.83% 23.78x
Custom T-Shirts 0.04% 23.53x
Canadian Lifestyle 14.42% 23.52x
Canadian Real Estate Researcher Cluster 1.55% 22.96x
Canada Tourism Research Cluster 12.41% 22.93x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male