Explore the Canadian Homes Audience
Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canadian Homes audience.
INTERESTS
The Canadian Homes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.
| Interest | Composition | Index |
| Executive and C-Suite | 25.75% | 14.22x |
| Canada Trip Planners | 38.32% | 13.59x |
| Liberal News Readers | 20.03% | 13.55x |
| Australia Trip Planners | 26.64% | 12.39x |
| Financial Business Intelligence Researchers | 19.52% | 12.29x |
| Readers of Japanese Content | 22.67% | 12.00x |
| Market Intelligence Researchers | 21.54% | 11.97x |
| Social Liberals | 21.02% | 11.95x |
| Crafting Enthusiasts | 37.30% | 11.70x |
| Beard Care Shoppers | 41.86% | 11.62x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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APPAREL RETAILERS
The Canadian Homes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canadian Homes audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.02% | 1.87x |
| Urban Outfitters | 0.03% | 1.82x |
| H&M | 0.02% | 1.69x |
| REI | 0.01% | 1.55x |
| Talbots | 0.03% | 1.40x |
| Armani | 0.01% | 1.36x |
| Journeys | 0.01% | 1.28x |
| Kate Spade | 0.01% | 1.27x |
| Forever 21 | 0.02% | 1.20x |
| Zara | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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WEBSITES
The Canadian Homes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canadian Homes audience is policyalternatives.ca.
| Website | Composition | Index |
| policyalternatives.ca | 1.76% | 254.59x |
| nationalnewswatch.com | 3.47% | 245.22x |
| aptnnews.ca | 2.53% | 239.81x |
| rabble.ca | 6.46% | 231.26x |
| legionmagazine.com | 1.22% | 218.78x |
| penguinrandomhouse.ca | 1.80% | 206.99x |
| ucobserver.org | 1.45% | 203.43x |
| thewalrus.ca | 11.37% | 199.20x |
| fraserinstitute.org | 7.91% | 196.00x |
| campaignlifecoalition.com | 1.44% | 193.35x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 9.39% | 64.05x |
| Canadian Seniors Real Estate Research Cluster | 10.15% | 59.52x |
| Toronto Tourism | 4.28% | 58.70x |
| Custom T-Shirts | 0.45% | 53.55x |
| Canadian Universities | 9.00% | 53.07x |
| Canada Tax and Finance Research Cluster | 13.52% | 53.04x |
| Canada News | 0.60% | 51.23x |
| Ontario Canada Cluster | 6.60% | 51.12x |
| Canadian Real Estate Researcher Cluster | 5.83% | 50.52x |
| Vancouver British Columbia Research Cluster | 10.12% | 50.09x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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DEMOGRAPHICS
The Canadian Homes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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