Dstillery Audiences

CANADIAN HOMES

Audience Size: 818.3 Thousand Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 818.3 thousand unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 25.26% 12.51x
Market Intelligence Researchers 26.23% 11.48x
Liberal News Readers 22.69% 11.30x
Advertising Professionals 23.82% 11.03x
Tech News Enthusiasts 24.30% 10.94x
Financial Business Intelligence Researchers 22.18% 10.90x
Social Liberals 24.03% 10.71x
Financial News Readers 20.96% 10.51x
Readers of Japanese Content 22.73% 10.48x
Readers of South Asian Content 20.38% 9.91x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is American Apparel.

Location Composition Index
American Apparel 0.02% 2.10x
Bonobos 0.02% 2.10x
Madewell 0.01% 2.02x
Uniqlo 0.01% 1.83x
Free People 0.01% 1.83x
The North Face 0.01% 1.80x
REI 0.01% 1.80x
Zara 0.02% 1.78x
Lululemon 0.03% 1.60x
Urban Outfitters 0.03% 1.57x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is nationalnewswatch.com.

Website Composition Index
nationalnewswatch.com 1.79% 119.86x
abacusdata.ca 1.76% 111.94x
rabble.ca 3.80% 101.35x
thewalrus.ca 6.41% 98.12x
aptnnews.ca 1.41% 94.77x
canadians.org 1.24% 92.12x
fraserinstitute.org 2.27% 83.75x
canadianbusiness.com 2.86% 80.45x
historicplaces.ca 1.63% 79.37x
theglobeandmail.com 62.98% 78.95x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.09% 34.54x
Canadian Seniors Real Estate Research Cluster 2.45% 31.99x
Canada Tax and Finance Research Cluster 5.86% 31.29x
Vancouver British Columbia Research Cluster 5.66% 28.64x
Canada Business Cluster 16.63% 26.18x
Canada Shopping - Kitchenware 2.73% 25.91x
Canadian Real Estate Researcher Cluster 2.36% 25.60x
Ontario Canada Cluster 3.01% 24.77x
Winnipeg Canada News 3.30% 24.73x
Canadian Universities 3.41% 24.36x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male