Dstillery Audiences

CANADIAN HOMES

Audience Size: 3.4 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 21.77% 10.89x
United Kingdom News Readers 24.12% 10.66x
Market Intelligence Researchers 22.46% 10.14x
Advertising Professionals 20.76% 9.60x
Tech News Enthusiasts 21.39% 9.57x
Liberal News Readers 19.72% 9.33x
Financial News Readers 19.00% 9.20x
Financial Business Intelligence Researchers 19.64% 9.18x
Social Liberals 20.24% 9.13x
Business News Readers 20.75% 8.82x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is rabble.ca.

Website Composition Index
rabble.ca 1.81% 59.87x
thewalrus.ca 2.82% 56.76x
canadiangeographic.ca 1.55% 49.52x
canadahelps.org 2.35% 48.42x
redcross.ca 1.52% 46.59x
fraserinstitute.org 3.67% 44.73x
akaraisin.com 1.48% 44.64x
canadianbusiness.com 2.85% 44.54x
macleans.ca 37.62% 43.89x
cjme.com 1.80% 41.57x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 4.20% 25.80x
Canadian Seniors Real Estate Research Cluster 1.18% 24.31x
Vancouver British Columbia Research Cluster 5.99% 23.90x
Saskatchewan Media & Retail Cluster 0.89% 21.96x
Canadian Universities 2.23% 21.63x
Canada Job Seekers Cluster 1.16% 21.44x
Canadian Lifestyle 16.06% 21.14x
Canadian Real Estate Researcher Cluster 1.79% 20.97x
Canada Tourism Research Cluster 14.18% 20.67x
Ontario Canada Cluster 2.60% 20.59x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male