Explore the Canadian Homes Audience
Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Canadian Homes audience.
INTERESTS
The Canadian Homes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canadian Homes audience is United Kingdom News Readers.
| Interest | Composition | Index |
| United Kingdom News Readers | 28.00% | 11.26x |
| Executive and C-Suite | 25.84% | 10.58x |
| Market Intelligence Researchers | 27.46% | 10.39x |
| Tech News Enthusiasts | 26.02% | 9.82x |
| Advertising Professionals | 25.33% | 9.63x |
| Liberal News Readers | 23.79% | 9.61x |
| Financial Business Intelligence Researchers | 23.50% | 9.25x |
| Social Liberals | 24.89% | 9.14x |
| Financial News Readers | 22.56% | 9.10x |
| Readers of Japanese Content | 22.81% | 9.04x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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APPAREL RETAILERS
The Canadian Homes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canadian Homes audience is Armani.
| Location | Composition | Index |
| Armani | 0.02% | 1.88x |
| American Apparel | 0.02% | 1.66x |
| Madewell | 0.02% | 1.48x |
| Lululemon | 0.03% | 1.45x |
| Brooks Brothers | 0.02% | 1.41x |
| Urban Outfitters | 0.02% | 1.41x |
| Zara | 0.02% | 1.38x |
| Talbots | 0.02% | 1.30x |
| Gap | 0.05% | 1.29x |
| J. Crew | 0.03% | 1.25x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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WEBSITES
The Canadian Homes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canadian Homes audience is nationalnewswatch.com.
| Website | Composition | Index |
| nationalnewswatch.com | 1.35% | 90.68x |
| abacusdata.ca | 1.33% | 88.66x |
| rabble.ca | 3.18% | 81.72x |
| thewalrus.ca | 4.92% | 76.50x |
| fraserinstitute.org | 3.35% | 66.42x |
| historicplaces.ca | 1.34% | 65.57x |
| plancanada.ca | 1.44% | 64.77x |
| canadiangeographic.ca | 2.63% | 63.01x |
| macleans.ca | 36.70% | 62.49x |
| canadianbusiness.com | 3.18% | 61.50x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 5.81% | 28.96x |
| Canadian Seniors Real Estate Research Cluster | 2.04% | 28.43x |
| Vancouver British Columbia Research Cluster | 7.13% | 27.24x |
| Custom T-Shirts | 0.08% | 27.16x |
| Canada Business Cluster | 18.86% | 23.69x |
| Winnipeg Canada News | 3.61% | 23.62x |
| Canadian Universities | 3.18% | 23.49x |
| Ontario Canada Cluster | 3.17% | 23.38x |
| Canadian News | 8.16% | 23.22x |
| Canadian Lifestyle | 18.51% | 22.46x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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DEMOGRAPHICS
The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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