Dstillery Audiences

CANADIAN HOMES

Audience Size: 1 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 40.03% 14.37x
Executive and C-Suite 24.31% 13.91x
Liberal News Readers 18.52% 13.16x
Beard Care Shoppers 44.42% 12.89x
Crafting Enthusiasts 39.63% 12.59x
Mens Shaving Products Shoppers 27.18% 12.37x
Australia Trip Planners 26.58% 12.07x
Market Intelligence Researchers 20.73% 11.67x
Financial Business Intelligence Researchers 18.54% 11.49x
Readers of Japanese Content 20.99% 11.27x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is H&M.

Location Composition Index
H&M 0.02% 1.78x
Ann Taylor 0.01% 1.73x
Kate Spade 0.01% 1.69x
American Apparel 0.01% 1.67x
Banana Republic 0.02% 1.62x
Gap 0.04% 1.57x
Victoria's Secret 0.03% 1.57x
Coach 0.02% 1.54x
Brooks Brothers 0.01% 1.52x
Armani 0.01% 1.34x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is policyalternatives.ca.

Website Composition Index
policyalternatives.ca 2.08% 269.90x
nationalnewswatch.com 3.63% 264.07x
rabble.ca 6.58% 251.94x
aptnnews.ca 3.04% 238.39x
legionmagazine.com 1.30% 226.18x
fcm.ca 1.14% 222.20x
ucobserver.org 1.48% 221.42x
ourontario.ca 2.08% 205.72x
unicef.ca 1.39% 205.56x
fraserinstitute.org 8.49% 204.06x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 9.30% 69.19x
Toronto Tourism 5.18% 62.01x
Canadian Seniors Real Estate Research Cluster 11.77% 59.98x
Canada Tax and Finance Research Cluster 14.29% 53.58x
Canadian Universities 9.80% 52.61x
Ontario Canada Cluster 7.27% 52.60x
Custom T-Shirts 0.50% 52.17x
Canada News 0.66% 52.10x
Canadian News 13.57% 50.08x
Canadian Real Estate Researcher Cluster 6.43% 49.92x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age and income brackets.
Age
35-44
Income
$100,000-$149,999