Dstillery Audiences

CANADIAN HOMES

Audience Size: 1.6 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 27.12% 16.97x
United Kingdom News Readers 31.35% 15.70x
Eco-Conscious Consumers 25.40% 15.55x
Advertising Professionals 27.14% 15.53x
Market Intelligence Researchers 30.42% 15.32x
Liberal News Readers 26.19% 14.97x
Financial News Readers 24.61% 14.81x
Tech News Enthusiasts 27.61% 14.81x
Mens Fitness Publication Readers 24.70% 14.80x
Financial Business Intelligence Researchers 24.63% 14.00x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Talbots.

Location Composition Index
Talbots 0.01% 1.55x
Lane Bryant 0.02% 1.52x
American Eagle Outfitters 0.01% 1.32x
Jos A. Bank Clothiers 0.01% 1.25x
Mens Wearhouse 0.02% 1.18x
Gap 0.01% 1.14x
Journeys 0.02% 1.07x
Buckle 0.01% 1.04x
The Childrens Place 0.02% 1.04x
White House Black Market 0.01% 1.03x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is macleans.ca.

Website Composition Index
macleans.ca 25.34% 88.94x
canadianbusiness.com 1.68% 88.87x
policyalternatives.ca 1.37% 88.23x
halifaxexaminer.ca 1.09% 87.22x
thebeaverton.com 9.87% 83.64x
legionmagazine.com 1.13% 82.51x
fraserinstitute.org 5.57% 81.12x
thewalrus.ca 2.84% 76.51x
lowes.ca 1.16% 76.38x
burnabynow.com 3.47% 76.05x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Job Seekers Cluster.

Content Affinity Composition Index
Canada Job Seekers Cluster 0.12% 40.70x
Canadian Universities 0.51% 38.37x
Canada Tax and Finance Research Cluster 2.09% 37.44x
Canada Shopping - Kitchenware 0.84% 36.62x
Canadian Lifestyle 7.53% 35.76x
Saskatchewan Media & Retail Cluster 0.20% 34.80x
Toronto Tourism 0.28% 34.33x
Canada Shopping - General Commerce 0.32% 34.24x
Canada Shopping - Lifestyle and Mommy Blogs 4.78% 33.39x
Canadian Real Estate Researcher Cluster 0.55% 33.22x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male