Dstillery Audiences

CANADIAN HOMES

Audience Size: 2.1 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 27.09% 16.48x
United Kingdom News Readers 27.12% 14.19x
Market Intelligence Researchers 26.57% 14.11x
Advertising Professionals 24.45% 13.89x
Tech News Enthusiasts 24.44% 13.78x
Liberal News Readers 22.54% 13.75x
Eco-Conscious Consumers 22.10% 13.54x
Financial Business Intelligence Researchers 22.63% 13.28x
Readers of Japanese Content 24.79% 13.19x
Financial News Readers 21.93% 13.08x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.04x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is castanet.net.

Website Composition Index
castanet.net 2.65% 71.25x
policyalternatives.ca 1.02% 69.10x
thewalrus.ca 1.93% 66.45x
vocm.com 1.39% 65.31x
threebestrated.ca 1.61% 63.69x
cioc.ca 1.13% 63.21x
purplebricks.ca 1.07% 62.89x
orangeville.com 1.24% 62.74x
canadianbusiness.com 3.08% 62.61x
fraserinstitute.org 4.19% 62.43x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Job Seekers Cluster.

Content Affinity Composition Index
Canada Job Seekers Cluster 0.54% 38.30x
Custom T-Shirts 0.02% 37.96x
Canadian Seniors Real Estate Research Cluster 0.48% 37.83x
Canada Tax and Finance Research Cluster 3.48% 37.00x
Canadian Universities 1.28% 36.60x
Canadian Real Estate Researcher Cluster 1.13% 35.72x
Canadian Lifestyle 11.19% 35.26x
Saskatchewan Media & Retail Cluster 0.48% 35.04x
Canada Tourism Research Cluster 10.36% 33.59x
Ontario Canada Cluster 2.35% 33.26x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male