Dstillery Audiences

CANADIAN HOMES

Audience Size: 1.1 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 25.75% 14.22x
Canada Trip Planners 38.32% 13.59x
Liberal News Readers 20.03% 13.55x
Australia Trip Planners 26.64% 12.39x
Financial Business Intelligence Researchers 19.52% 12.29x
Readers of Japanese Content 22.67% 12.00x
Market Intelligence Researchers 21.54% 11.97x
Social Liberals 21.02% 11.95x
Crafting Enthusiasts 37.30% 11.70x
Beard Care Shoppers 41.86% 11.62x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is American Apparel.

Location Composition Index
American Apparel 0.02% 1.87x
Urban Outfitters 0.03% 1.82x
H&M 0.02% 1.69x
REI 0.01% 1.55x
Talbots 0.03% 1.40x
Armani 0.01% 1.36x
Journeys 0.01% 1.28x
Kate Spade 0.01% 1.27x
Forever 21 0.02% 1.20x
Zara 0.01% 1.16x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is policyalternatives.ca.

Website Composition Index
policyalternatives.ca 1.76% 254.59x
nationalnewswatch.com 3.47% 245.22x
aptnnews.ca 2.53% 239.81x
rabble.ca 6.46% 231.26x
legionmagazine.com 1.22% 218.78x
penguinrandomhouse.ca 1.80% 206.99x
ucobserver.org 1.45% 203.43x
thewalrus.ca 11.37% 199.20x
fraserinstitute.org 7.91% 196.00x
campaignlifecoalition.com 1.44% 193.35x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 9.39% 64.05x
Canadian Seniors Real Estate Research Cluster 10.15% 59.52x
Toronto Tourism 4.28% 58.70x
Custom T-Shirts 0.45% 53.55x
Canadian Universities 9.00% 53.07x
Canada Tax and Finance Research Cluster 13.52% 53.04x
Canada News 0.60% 51.23x
Ontario Canada Cluster 6.60% 51.12x
Canadian Real Estate Researcher Cluster 5.83% 50.52x
Vancouver British Columbia Research Cluster 10.12% 50.09x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male