Explore the Canadian Homes Audience
Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 687.7 thousand unique devices whose actions qualify for the Canadian Homes audience.
INTERESTS
The Canadian Homes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canadian Homes audience is St Patricks Day Celebrators.
| Interest | Composition | Index |
| St Patricks Day Celebrators | 18.35% | 26.58x |
| Eco-Conscious Consumers | 17.41% | 25.70x |
| Cholesterol Researchers | 10.19% | 24.00x |
| Executive and C-Suite | 25.34% | 22.64x |
| Mens Fitness Publication Readers | 16.93% | 22.41x |
| Women's Fitness Enthusiasts | 16.22% | 22.10x |
| Liberal News Readers | 27.79% | 22.07x |
| Advertising Professionals | 21.30% | 21.15x |
| Home Design Enthusiasts | 15.65% | 20.37x |
| United Kingdom News Readers | 27.07% | 20.29x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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APPAREL RETAILERS
The Canadian Homes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canadian Homes audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.67x |
| American Eagle Outfitters | 0.02% | 1.84x |
| White House Black Market | 0.02% | 1.73x |
| Lane Bryant | 0.01% | 1.60x |
| Victoria's Secret | 0.02% | 1.47x |
| LOFT | 0.01% | 1.41x |
| Buckle | 0.02% | 1.37x |
| Maurices | 0.03% | 1.13x |
| Urban Outfitters | 0.01% | 1.04x |
| Express | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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WEBSITES
The Canadian Homes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canadian Homes audience is thebeaverton.com.
| Website | Composition | Index |
| thebeaverton.com | 7.28% | 163.73x |
| macleans.ca | 10.52% | 159.58x |
| policyalternatives.ca | 1.64% | 147.63x |
| legionmagazine.com | 3.36% | 130.89x |
| fraserinstitute.org | 6.50% | 126.57x |
| thewalrus.ca | 3.84% | 125.48x |
| compareschoolrankings.org | 1.00% | 109.77x |
| naturecanada.ca | 1.54% | 103.18x |
| thetelegram.com | 1.39% | 93.28x |
| theguardian.pe.ca | 1.46% | 93.11x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canadian Homes audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.16% | 47.22x |
| Canada Tax and Finance Research Cluster | 1.30% | 41.64x |
| Canadian Lifestyle | 4.72% | 40.27x |
| Canada Shopping - Lifestyle and Mommy Blogs | 2.43% | 39.53x |
| Canadian Universities | 0.27% | 38.44x |
| Canada Business Cluster | 8.31% | 38.43x |
| Vancouver British Columbia Research Cluster | 3.60% | 35.28x |
| Ontario Canada Cluster | 1.09% | 34.50x |
| Quebec Vacations | 2.36% | 33.24x |
| Winnipeg Canada News | 1.54% | 33.00x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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DEMOGRAPHICS
The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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