Dstillery Audiences

CANADIAN HOMES

Audience Size: 2.2 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 28.67% 14.02x
Advertising Professionals 25.03% 13.83x
Executive and C-Suite 22.78% 13.83x
Market Intelligence Researchers 28.46% 13.40x
Liberal News Readers 25.08% 13.30x
Eco-Conscious Consumers 24.50% 13.25x
Tech News Enthusiasts 26.76% 13.18x
Mens Fitness Publication Readers 23.94% 13.09x
Financial News Readers 23.21% 12.83x
Australia Trip Planners 29.40% 12.04x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Chicos.

Location Composition Index
Chicos 0.01% 1.55x
White House Black Market 0.01% 1.34x
Buckle 0.01% 1.13x
Journeys 0.01% 1.03x
Carhartt 0.09% 0.99x
Victoria's Secret 0.01% 0.92x
Maurices 0.01% 0.89x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is policyalternatives.ca.

Website Composition Index
policyalternatives.ca 1.38% 77.98x
canadianbusiness.com 2.15% 76.66x
macleans.ca 29.96% 73.82x
halifaxexaminer.ca 1.28% 72.91x
fraserinstitute.org 5.42% 70.64x
thebeaverton.com 9.27% 68.43x
lcbo.com 1.72% 67.98x
landmarkcinemas.com 1.05% 67.48x
legionmagazine.com 1.13% 67.21x
thewalrus.ca 2.79% 67.03x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Job Seekers Cluster.

Content Affinity Composition Index
Canada Job Seekers Cluster 0.23% 39.44x
Canadian Construction & Renovation Research Cluster 0.06% 35.62x
Canada Tax and Finance Research Cluster 2.54% 35.50x
Canadian Universities 0.80% 35.47x
Toronto Tourism 0.52% 34.86x
Canadian Real Estate Researcher Cluster 0.79% 32.30x
Canadian Lifestyle 9.19% 32.14x
Saskatchewan Media & Retail Cluster 0.29% 31.07x
Canada Shopping - Kitchenware 1.16% 31.05x
Canadian Seniors Real Estate Research Cluster 0.20% 31.01x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male