Dstillery Audiences

CANADIAN HOMES

Audience Size: 1.9 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 22.90% 14.72x
United Kingdom News Readers 27.81% 13.97x
Advertising Professionals 24.01% 13.88x
Market Intelligence Researchers 26.95% 13.78x
Eco-Conscious Consumers 22.56% 13.55x
Tech News Enthusiasts 25.20% 13.53x
Liberal News Readers 23.38% 13.39x
Mens Fitness Publication Readers 21.74% 13.05x
Financial News Readers 21.88% 12.88x
Australia Trip Planners 28.82% 12.77x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Carhartt.

Location Composition Index
Carhartt 0.03% 1.13x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is castanet.net.

Website Composition Index
castanet.net 1.94% 74.50x
canadianbusiness.com 2.82% 70.54x
vocm.com 1.09% 69.62x
policyalternatives.ca 1.43% 68.65x
halifaxexaminer.ca 1.60% 67.73x
threebestrated.ca 1.19% 67.36x
macleans.ca 34.11% 67.26x
lcbo.com 2.43% 64.45x
landmarkcinemas.com 1.49% 63.73x
thewalrus.ca 2.64% 63.57x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Job Seekers Cluster.

Content Affinity Composition Index
Canada Job Seekers Cluster 0.37% 39.58x
Canadian Universities 1.00% 36.60x
Canadian Seniors Real Estate Research Cluster 0.31% 36.30x
Toronto Tourism 0.67% 36.21x
Canada Tax and Finance Research Cluster 3.02% 35.13x
Saskatchewan Media & Retail Cluster 0.37% 33.13x
Canadian Construction & Renovation Research Cluster 0.09% 33.01x
Canadian Lifestyle 10.42% 32.96x
Ontario Canada Cluster 1.98% 32.38x
Canadian Real Estate Researcher Cluster 0.93% 31.93x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male