Explore the Canadian Homes Audience
Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canadian Homes audience.
INTERESTS
The Canadian Homes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canadian Homes audience is Canada Trip Planners.
| Interest | Composition | Index |
| Canada Trip Planners | 40.03% | 14.37x |
| Executive and C-Suite | 24.31% | 13.91x |
| Liberal News Readers | 18.52% | 13.16x |
| Beard Care Shoppers | 44.42% | 12.89x |
| Crafting Enthusiasts | 39.63% | 12.59x |
| Mens Shaving Products Shoppers | 27.18% | 12.37x |
| Australia Trip Planners | 26.58% | 12.07x |
| Market Intelligence Researchers | 20.73% | 11.67x |
| Financial Business Intelligence Researchers | 18.54% | 11.49x |
| Readers of Japanese Content | 20.99% | 11.27x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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APPAREL RETAILERS
The Canadian Homes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canadian Homes audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.78x |
| Ann Taylor | 0.01% | 1.73x |
| Kate Spade | 0.01% | 1.69x |
| American Apparel | 0.01% | 1.67x |
| Banana Republic | 0.02% | 1.62x |
| Gap | 0.04% | 1.57x |
| Victoria's Secret | 0.03% | 1.57x |
| Coach | 0.02% | 1.54x |
| Brooks Brothers | 0.01% | 1.52x |
| Armani | 0.01% | 1.34x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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WEBSITES
The Canadian Homes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canadian Homes audience is policyalternatives.ca.
| Website | Composition | Index |
| policyalternatives.ca | 2.08% | 269.90x |
| nationalnewswatch.com | 3.63% | 264.07x |
| rabble.ca | 6.58% | 251.94x |
| aptnnews.ca | 3.04% | 238.39x |
| legionmagazine.com | 1.30% | 226.18x |
| fcm.ca | 1.14% | 222.20x |
| ucobserver.org | 1.48% | 221.42x |
| ourontario.ca | 2.08% | 205.72x |
| unicef.ca | 1.39% | 205.56x |
| fraserinstitute.org | 8.49% | 204.06x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 9.30% | 69.19x |
| Toronto Tourism | 5.18% | 62.01x |
| Canadian Seniors Real Estate Research Cluster | 11.77% | 59.98x |
| Canada Tax and Finance Research Cluster | 14.29% | 53.58x |
| Canadian Universities | 9.80% | 52.61x |
| Ontario Canada Cluster | 7.27% | 52.60x |
| Custom T-Shirts | 0.50% | 52.17x |
| Canada News | 0.66% | 52.10x |
| Canadian News | 13.57% | 50.08x |
| Canadian Real Estate Researcher Cluster | 6.43% | 49.92x |
Composition Percentage:
The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
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DEMOGRAPHICS
The Canadian Homes audience resonates most for the following age and income brackets.
Age
35-44
Income
$100,000-$149,999
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