Dstillery Audiences

CANADIAN HOMES

Audience Size: 2.5 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 28.00% 11.26x
Executive and C-Suite 25.84% 10.58x
Market Intelligence Researchers 27.46% 10.39x
Tech News Enthusiasts 26.02% 9.82x
Advertising Professionals 25.33% 9.63x
Liberal News Readers 23.79% 9.61x
Financial Business Intelligence Researchers 23.50% 9.25x
Social Liberals 24.89% 9.14x
Financial News Readers 22.56% 9.10x
Readers of Japanese Content 22.81% 9.04x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Armani.

Location Composition Index
Armani 0.02% 1.88x
American Apparel 0.02% 1.66x
Madewell 0.02% 1.48x
Lululemon 0.03% 1.45x
Brooks Brothers 0.02% 1.41x
Urban Outfitters 0.02% 1.41x
Zara 0.02% 1.38x
Talbots 0.02% 1.30x
Gap 0.05% 1.29x
J. Crew 0.03% 1.25x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is nationalnewswatch.com.

Website Composition Index
nationalnewswatch.com 1.35% 90.68x
abacusdata.ca 1.33% 88.66x
rabble.ca 3.18% 81.72x
thewalrus.ca 4.92% 76.50x
fraserinstitute.org 3.35% 66.42x
historicplaces.ca 1.34% 65.57x
plancanada.ca 1.44% 64.77x
canadiangeographic.ca 2.63% 63.01x
macleans.ca 36.70% 62.49x
canadianbusiness.com 3.18% 61.50x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 5.81% 28.96x
Canadian Seniors Real Estate Research Cluster 2.04% 28.43x
Vancouver British Columbia Research Cluster 7.13% 27.24x
Custom T-Shirts 0.08% 27.16x
Canada Business Cluster 18.86% 23.69x
Winnipeg Canada News 3.61% 23.62x
Canadian Universities 3.18% 23.49x
Ontario Canada Cluster 3.17% 23.38x
Canadian News 8.16% 23.22x
Canadian Lifestyle 18.51% 22.46x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male