Dstillery Audiences

CANADIAN HOMES

Audience Size: 1.5 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 32.09% 12.70x
Liberal News Readers 27.40% 11.95x
Market Intelligence Researchers 30.74% 11.34x
Financial Business Intelligence Researchers 27.71% 11.30x
Social Liberals 29.11% 11.30x
Readers of Japanese Content 28.04% 11.26x
Advertising Professionals 28.59% 11.16x
Tech News Enthusiasts 27.90% 10.95x
Financial News Readers 25.56% 10.58x
Readers of South Asian Content 24.91% 10.52x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.20x
Supreme 0.01% 2.19x
Bonobos 0.08% 1.76x
Patagonia 0.01% 1.68x
Free People 0.02% 1.52x
Lululemon 0.04% 1.49x
Uniqlo 0.01% 1.46x
Zara 0.02% 1.42x
Madewell 0.02% 1.40x
Hugo Boss 0.03% 1.39x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is abacusdata.ca.

Website Composition Index
abacusdata.ca 1.35% 141.48x
fraserinstitute.org 1.75% 135.41x
nationalnewswatch.com 2.16% 134.93x
rabble.ca 4.04% 121.22x
thewalrus.ca 7.97% 117.07x
aptnnews.ca 1.59% 112.76x
macleans.ca 27.97% 108.16x
canadianbusiness.com 2.52% 104.80x
thebeaverton.com 6.56% 93.10x
canadiangeographic.ca 3.76% 91.37x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.14% 40.93x
Canadian Seniors Real Estate Research Cluster 3.26% 36.14x
Canada Tax and Finance Research Cluster 6.36% 33.94x
Canadian Real Estate Researcher Cluster 2.38% 31.24x
Vancouver British Columbia Research Cluster 5.10% 30.16x
Canada Shopping - Kitchenware 3.28% 29.78x
Canadian Universities 3.98% 29.02x
Winnipeg Canada News 3.08% 28.29x
Ontario Canada Cluster 3.10% 26.72x
Canada Business Cluster 13.53% 26.51x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male