Dstillery Audiences

CANADIAN HOMES

Audience Size: 2.9 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is United Kingdom News Readers.

Interest Composition Index
United Kingdom News Readers 26.18% 11.85x
Executive and C-Suite 23.55% 11.73x
Market Intelligence Researchers 24.21% 11.22x
Advertising Professionals 22.45% 10.52x
Liberal News Readers 21.29% 10.47x
Tech News Enthusiasts 23.05% 10.43x
Social Liberals 21.94% 10.30x
Financial News Readers 19.94% 10.04x
Financial Business Intelligence Researchers 20.75% 10.03x
Australia Trip Planners 22.99% 9.64x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is H&M.

Location Composition Index
H&M 0.02% 1.28x
Gymboree 0.01% 1.24x
Coach 0.01% 1.24x
Gap 0.03% 1.23x
LOFT 0.02% 1.22x
Michael Kors 0.01% 1.18x
Forever 21 0.01% 1.17x
Old Navy 0.03% 1.17x
Urban Outfitters 0.01% 1.17x
Chicos 0.02% 1.11x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is nationalnewswatch.com.

Website Composition Index
nationalnewswatch.com 1.07% 80.40x
abacusdata.ca 1.07% 78.55x
rabble.ca 2.53% 73.63x
thewalrus.ca 3.94% 69.33x
historicplaces.ca 1.09% 60.35x
plancanada.ca 1.16% 60.11x
canadiangeographic.ca 2.14% 58.56x
canadahelps.org 3.22% 56.71x
macleans.ca 35.91% 56.18x
fraserinstitute.org 3.66% 55.29x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 4.99% 29.75x
Canadian Seniors Real Estate Research Cluster 1.60% 28.34x
Vancouver British Columbia Research Cluster 6.62% 27.51x
Custom T-Shirts 0.06% 25.90x
Canadian Universities 2.73% 24.47x
Saskatchewan Media & Retail Cluster 1.10% 24.24x
Winnipeg Canada News 3.50% 23.61x
Canadian Lifestyle 17.02% 23.60x
Canada Job Seekers Cluster 1.48% 23.58x
Ontario Canada Cluster 2.84% 23.45x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male