Dstillery Audiences

CANADIAN HOMES

Audience Size: 687.7 Thousand Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 687.7 thousand unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is St Patricks Day Celebrators.

Interest Composition Index
St Patricks Day Celebrators 18.35% 26.58x
Eco-Conscious Consumers 17.41% 25.70x
Cholesterol Researchers 10.19% 24.00x
Executive and C-Suite 25.34% 22.64x
Mens Fitness Publication Readers 16.93% 22.41x
Women's Fitness Enthusiasts 16.22% 22.10x
Liberal News Readers 27.79% 22.07x
Advertising Professionals 21.30% 21.15x
Home Design Enthusiasts 15.65% 20.37x
United Kingdom News Readers 27.07% 20.29x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.67x
American Eagle Outfitters 0.02% 1.84x
White House Black Market 0.02% 1.73x
Lane Bryant 0.01% 1.60x
Victoria's Secret 0.02% 1.47x
LOFT 0.01% 1.41x
Buckle 0.02% 1.37x
Maurices 0.03% 1.13x
Urban Outfitters 0.01% 1.04x
Express 0.01% 1.03x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is thebeaverton.com.

Website Composition Index
thebeaverton.com 7.28% 163.73x
macleans.ca 10.52% 159.58x
policyalternatives.ca 1.64% 147.63x
legionmagazine.com 3.36% 130.89x
fraserinstitute.org 6.50% 126.57x
thewalrus.ca 3.84% 125.48x
compareschoolrankings.org 1.00% 109.77x
naturecanada.ca 1.54% 103.18x
thetelegram.com 1.39% 93.28x
theguardian.pe.ca 1.46% 93.11x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.16% 47.22x
Canada Tax and Finance Research Cluster 1.30% 41.64x
Canadian Lifestyle 4.72% 40.27x
Canada Shopping - Lifestyle and Mommy Blogs 2.43% 39.53x
Canadian Universities 0.27% 38.44x
Canada Business Cluster 8.31% 38.43x
Vancouver British Columbia Research Cluster 3.60% 35.28x
Ontario Canada Cluster 1.09% 34.50x
Quebec Vacations 2.36% 33.24x
Winnipeg Canada News 1.54% 33.00x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male