Dstillery Audiences

CANADIAN HOMES

Audience Size: 1.1 Million Devices

Explore the Canadian Homes Audience

Below you'll find more information about the Canadian Homes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canadian Homes audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Homes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Homes audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 21.56% 14.91x
Executive and C-Suite 28.53% 14.87x
Social Liberals 22.20% 13.87x
Canada Trip Planners 34.33% 13.67x
Readers of Japanese Content 24.03% 13.52x
Australia Trip Planners 28.96% 12.93x
Financial Business Intelligence Researchers 22.46% 12.74x
Advertising Professionals 22.94% 12.52x
Market Intelligence Researchers 24.78% 12.48x
Tech News Enthusiasts 21.32% 12.13x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Interest attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Homes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Homes audience is Everlane.

Location Composition Index
Everlane 0.00% 2.57x
American Apparel 0.04% 2.10x
Supreme 0.01% 1.95x
Zara 0.03% 1.94x
Club Monaco 0.01% 1.80x
Hugo Boss 0.02% 1.79x
REI 0.02% 1.72x
Uniqlo 0.01% 1.71x
Urban Outfitters 0.04% 1.62x
Ralph Lauren 0.01% 1.59x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Location attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Homes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Homes audience is policyalternatives.ca.

Website Composition Index
policyalternatives.ca 1.38% 268.50x
nationalnewswatch.com 3.31% 246.42x
naturecanada.ca 1.19% 229.98x
rabble.ca 6.23% 227.54x
canadians.org 2.44% 222.72x
penguinrandomhouse.ca 1.23% 215.87x
fraserinstitute.org 6.83% 209.76x
thewalrus.ca 12.85% 203.64x
thebeaverton.com 4.40% 199.63x
ucobserver.org 1.43% 199.43x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Web attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Homes audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 7.83% 63.01x
Canada Business Cluster 8.59% 62.90x
Toronto Tourism 3.17% 61.53x
Custom T-Shirts 0.35% 57.14x
Canadian Real Estate Researcher Cluster 4.61% 55.04x
Canada News 0.51% 54.97x
Canada Tax and Finance Research Cluster 11.89% 52.91x
Vancouver British Columbia Research Cluster 8.60% 52.61x
Canadian Universities 7.99% 51.05x
Ontario Canada Cluster 5.54% 50.54x
Composition Percentage: The overlap percentage between the Canadian Homes audience and the Content Affinity attribute.
Index: A comparison of the Canadian Homes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Homes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male