Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 474.5 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 474.5 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Cocktail Recipe Researchers.

Interest Composition Index
Cocktail Recipe Researchers 27.60% 13.54x
Crafting Enthusiasts 26.79% 13.13x
Beard Care Shoppers 29.95% 12.72x
Canada Trip Planners 18.92% 9.56x
French Language Learners 8.07% 3.72x
Tire Shoppers 6.47% 3.47x
Mahjong Players 4.44% 2.98x
Fort Lauderdale Trip Planners 5.82% 2.74x
Mexico Trip Planners 6.02% 2.66x
Elite Cycling Gear Shoppers 4.37% 2.57x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 1.17x
Mens Wearhouse 0.02% 0.53x
Jos A. Bank Clothiers 0.01% 0.48x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is telequebec.tv.

Website Composition Index
telequebec.tv 8.25% 644.56x
recettes.qc.ca 16.19% 636.56x
recettesquebecoises.com 15.65% 626.06x
selection.ca 13.03% 624.06x
santemonteregie.qc.ca 7.12% 617.47x
fraichementpresse.ca 11.99% 613.30x
canalvie.com 21.27% 608.76x
clement.ca 7.54% 601.84x
yoopa.ca 7.34% 594.25x
archambault.ca 10.44% 592.01x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 36.16% 259.76x
Quebec Hunting & Outdoors Cluster 15.21% 233.47x
Quebec Vacation Research Cluster 27.26% 227.32x
Quebec Real Estate 33.73% 222.62x
French Education 9.72% 216.18x
Quebec Job Seeker Cluster 21.15% 202.54x
France Online Music & Quiz Content Cluster 4.99% 171.19x
French News & Gossip Cluster 14.96% 148.49x
French Canadian Cluster 70.08% 119.87x
Quebec Vacations 18.21% 99.94x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female