Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 464.1 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 464.1 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Cocktail Recipe Researchers.

Interest Composition Index
Cocktail Recipe Researchers 33.78% 14.11x
Beard Care Shoppers 26.16% 9.80x
Crafting Enthusiasts 25.37% 9.74x
Canada Trip Planners 20.50% 8.03x
French Language Learners 10.42% 4.43x
Mahjong Players 5.66% 2.86x
Tire Shoppers 7.38% 2.85x
Elite Cycling Gear Shoppers 5.12% 2.47x
Software Directory Researchers 5.64% 2.18x
Fort Lauderdale Trip Planners 5.92% 2.11x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Gap.

Location Composition Index
Gap 0.01% 1.34x
Johnston and Murphy 0.03% 0.90x
Mens Wearhouse 0.03% 0.73x
White House Black Market 0.02% 0.61x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is telequebec.tv.

Website Composition Index
telequebec.tv 6.37% 467.69x
fraichementpresse.ca 11.92% 458.88x
tva.canoe.ca 27.76% 449.93x
recettesquebecoises.com 14.07% 444.09x
fr.canada411.ca 6.89% 442.91x
clement.ca 5.18% 438.42x
renaud-bray.com 10.95% 434.83x
archambault.ca 7.42% 434.80x
canalvie.com 21.69% 433.12x
coupdepouce.com 8.18% 431.88x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 39.88% 218.58x
French Education 8.84% 210.04x
Quebec Real Estate 31.75% 194.33x
Quebec Hunting & Outdoors Cluster 17.37% 188.27x
Quebec Vacation Research Cluster 28.78% 186.49x
France Online Music & Quiz Content Cluster 17.21% 182.34x
Quebec Job Seeker Cluster 19.26% 181.02x
French News & Gossip Cluster 21.36% 140.33x
French Canadian Cluster 73.67% 100.96x
Assorted Topics (Viral Media, Paid Traffic) 0.27% 90.81x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male