Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 660.7 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 660.7 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 33.42% 10.46x
Beard Care Shoppers 33.41% 9.26x
Canada Trip Planners 24.96% 8.84x
Tire Shoppers 8.24% 3.59x
Mexico Trip Planners 8.24% 2.99x
Urban Skateboarding Sneaker Shoppers 8.60% 2.60x
Fort Lauderdale Trip Planners 6.91% 2.56x
Automotive News Readers 4.70% 2.51x
Software Directory Researchers 5.28% 2.19x
Business Accounting Software Researchers 5.39% 2.17x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Carhartt.

Location Composition Index
Carhartt 0.01% 0.80x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is 10-trucs.com.

Website Composition Index
10-trucs.com 6.65% 546.37x
fraichementpresse.ca 9.42% 531.37x
canalvie.com 19.83% 521.65x
recettesquebecoises.com 17.59% 513.68x
yoopa.ca 7.30% 502.18x
lebelage.ca 9.24% 494.82x
telequebec.tv 12.66% 494.62x
admission.com 4.00% 485.55x
recettes.qc.ca 17.92% 484.47x
avril.ca 9.93% 479.51x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 15.61% 194.75x
Canada Online Shopping Cluster 43.85% 181.17x
Quebec Real Estate 32.79% 177.93x
French Education 10.15% 171.75x
Quebec Vacation Research Cluster 32.52% 169.98x
Quebec Job Seeker Cluster 20.54% 166.88x
France Online Music & Quiz Content Cluster 4.76% 145.19x
French News & Gossip Cluster 17.63% 144.48x
French Canadian Cluster 68.68% 107.60x
Quebec Vacations 20.33% 89.14x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female