Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 569.1 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 569.1 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Cocktail Recipe Researchers.

Interest Composition Index
Cocktail Recipe Researchers 63.38% 19.63x
Crafting Enthusiasts 37.34% 10.56x
Canada Trip Planners 36.96% 9.98x
French Language Learners 30.19% 7.87x
Beard Care Shoppers 26.70% 7.69x
Locking Device Shoppers 27.47% 6.65x
Critical Care Journal Researchers 27.56% 6.50x
Countdown to the Beach Travelers 21.77% 5.92x
E-cycling Enthusiasts 17.74% 4.25x
Mahjong Players 13.53% 4.02x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 8.22x
Carhartt 0.01% 0.73x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is fraichementpresse.ca.

Website Composition Index
fraichementpresse.ca 5.29% 431.75x
tva.canoe.ca 11.78% 427.99x
recettesquebecoises.com 14.92% 424.90x
canalvie.com 9.81% 415.12x
exceldor.ca 7.15% 410.08x
yoopa.ca 6.11% 410.06x
lebelage.ca 7.84% 408.09x
avril.ca 10.12% 397.03x
canoe.ca 4.49% 396.89x
supertoinette.com 4.56% 392.56x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Quebec Vacation Research Cluster.

Content Affinity Composition Index
Quebec Vacation Research Cluster 25.34% 191.87x
Quebec Real Estate 28.99% 184.85x
Quebec Hunting & Outdoors Cluster 19.22% 178.50x
Canada Online Shopping Cluster 57.44% 177.13x
French Education 13.16% 171.82x
Quebec Job Seeker Cluster 18.11% 170.14x
France Online Music & Quiz Content Cluster 46.74% 168.16x
French News & Gossip Cluster 41.45% 141.05x
Assorted Topics (Viral Media, Paid Traffic) 0.27% 90.81x
French Canadian Cluster 81.27% 88.76x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male