Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 625.6 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 625.6 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 29.86% 10.91x
Cocktail Recipe Researchers 25.42% 10.87x
Beard Care Shoppers 29.94% 9.41x
Canada Trip Planners 21.70% 8.65x
Tire Shoppers 7.75% 3.43x
French Language Learners 8.27% 3.27x
Mexico Trip Planners 8.14% 2.87x
Mahjong Players 5.37% 2.82x
Fort Lauderdale Trip Planners 7.07% 2.64x
Automotive News Readers 4.17% 2.45x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Coach.

Location Composition Index
Coach 0.02% 3.05x
Banana Republic 0.00% 1.98x
J. Crew 0.00% 1.59x
Urban Outfitters 0.01% 1.41x
Brooks Brothers 0.00% 1.07x
American Apparel 0.00% 1.04x
Old Navy 0.00% 0.87x
Chicos 0.00% 0.87x
H&M 0.00% 0.82x
Carhartt 0.01% 0.80x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is fraichementpresse.ca.

Website Composition Index
fraichementpresse.ca 8.89% 568.27x
recettesquebecoises.com 16.54% 554.44x
telequebec.tv 10.04% 546.20x
canalvie.com 18.01% 534.04x
recettes.qc.ca 18.05% 532.99x
yoopa.ca 7.41% 521.97x
lebelage.ca 9.22% 513.45x
coupdepouce.com 8.91% 506.54x
mamanpourlavie.com 7.56% 496.04x
avril.ca 10.03% 494.17x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 39.16% 212.48x
Quebec Hunting & Outdoors Cluster 14.04% 208.62x
Quebec Vacation Research Cluster 28.26% 187.22x
Quebec Real Estate 31.61% 187.16x
French Education 10.42% 179.54x
Quebec Job Seeker Cluster 20.46% 167.06x
France Online Music & Quiz Content Cluster 4.63% 159.18x
French News & Gossip Cluster 15.09% 147.95x
French Canadian Cluster 66.23% 113.84x
Assorted Topics (Viral Media, Paid Traffic) 0.27% 90.81x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female