Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 650.8 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 650.8 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 33.91% 10.26x
Beard Care Shoppers 36.29% 10.09x
Canada Trip Planners 29.37% 9.91x
Tire Shoppers 9.63% 3.95x
Mexico Trip Planners 9.02% 3.34x
Fort Lauderdale Trip Planners 7.29% 2.74x
Boxing Fans 5.33% 2.63x
Mens Shaving Products Shoppers 5.89% 2.62x
Urban Skateboarding Sneaker Shoppers 8.98% 2.60x
Business Accounting Software Researchers 6.13% 2.47x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Carhartt.

Location Composition Index
Carhartt 0.01% 0.79x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is telequebec.tv.

Website Composition Index
telequebec.tv 11.40% 570.67x
journaldesfemmes.com 4.96% 568.08x
recettes.qc.ca 15.42% 548.79x
recettesquebecoises.com 14.33% 543.86x
10-trucs.com 9.21% 540.08x
fraichementpresse.ca 10.39% 539.06x
coupdepouce.com 7.83% 531.09x
lebelage.ca 9.00% 526.86x
yoopa.ca 6.98% 521.14x
canalvie.com 25.54% 514.31x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 16.87% 188.49x
Canada Online Shopping Cluster 41.53% 184.87x
Quebec Real Estate 33.67% 177.76x
French Education 9.47% 173.29x
Quebec Vacation Research Cluster 36.01% 170.77x
Quebec Job Seeker Cluster 22.18% 157.49x
French News & Gossip Cluster 19.49% 151.57x
France Online Music & Quiz Content Cluster 3.61% 151.32x
French Canadian Cluster 70.80% 110.76x
Quebec Vacations 21.06% 93.70x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999