Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 633.4 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 633.4 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Cocktail Recipe Researchers.

Interest Composition Index
Cocktail Recipe Researchers 52.51% 16.64x
Crafting Enthusiasts 28.23% 9.30x
Canada Trip Planners 25.31% 8.53x
Beard Care Shoppers 26.77% 7.57x
French Language Learners 16.93% 5.66x
Critical Care Journal Researchers 17.29% 4.26x
E-cycling Enthusiasts 11.57% 3.51x
Tire Shoppers 9.20% 3.10x
Mahjong Players 7.74% 2.90x
Elite Cycling Gear Shoppers 7.37% 2.67x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 0.74x
Mens Wearhouse 0.02% 0.68x
White House Black Market 0.01% 0.60x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is fraichementpresse.ca.

Website Composition Index
fraichementpresse.ca 6.81% 441.98x
telequebec.tv 3.74% 432.66x
canalvie.com 12.66% 426.84x
tva.canoe.ca 15.94% 426.62x
nospetitsmangeurs.org 3.36% 421.86x
fr.canada411.ca 3.88% 420.84x
coupdepouce.com 4.97% 420.53x
recettesquebecoises.com 13.47% 409.05x
canoe.ca 5.51% 396.25x
exceldor.ca 6.42% 395.77x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 42.65% 175.60x
Quebec Vacation Research Cluster 24.27% 170.67x
French Education 8.05% 159.43x
Quebec Real Estate 27.13% 158.60x
Quebec Hunting & Outdoors Cluster 16.84% 152.36x
France Online Music & Quiz Content Cluster 29.82% 151.47x
Quebec Job Seeker Cluster 16.98% 136.19x
French News & Gossip Cluster 26.00% 116.27x
Assorted Topics (Viral Media, Paid Traffic) 0.27% 90.81x
French Canadian Cluster 72.90% 78.50x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male