Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 735.8 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 735.8 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 49.12% 20.84x
Crafting Enthusiasts 39.34% 19.74x
Volleyball Enthusiasts 30.03% 17.67x
Canada Trip Planners 28.77% 14.57x
Cricket Enthusiasts 20.88% 11.08x
French Language Learners 18.02% 9.35x
Whiskey Lovers 17.24% 8.59x
Mens Shaving Products Shoppers 14.43% 8.43x
Software Directory Researchers 16.80% 8.26x
Business Accounting Software Researchers 18.45% 7.31x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is The North Face.

Location Composition Index
The North Face 0.01% 2.33x
Eddie Bauer 0.01% 2.20x
J. Crew 0.02% 1.42x
Banana Republic 0.02% 1.28x
Bonobos 0.01% 1.10x
Johnston and Murphy 0.03% 1.01x
Forever 21 0.01% 1.01x
Coach 0.01% 1.00x
Jos A. Bank Clothiers 0.05% 0.77x
White House Black Market 0.03% 0.75x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is blogto.com.

Website Composition Index
blogto.com 2.66% 374.55x
mirvish.com 7.66% 305.05x
condos.ca 3.13% 292.06x
tso.ca 2.96% 289.76x
toronto.ca 2.19% 285.00x
rom.on.ca 2.51% 278.02x
ryerson.ca 2.96% 276.34x
ticketweb.ca 3.05% 273.17x
hotdocs.ca 2.01% 272.49x
seetorontonow.com 2.56% 269.40x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 8.44% 141.83x
Canadian Universities 14.97% 124.21x
Toronto Tourism 3.69% 108.08x
Canadian Seniors Real Estate Research Cluster 8.95% 107.17x
Custom T-Shirts 0.37% 104.79x
Canada Shopping - Kitchenware 9.53% 94.81x
Canadian News 16.54% 89.31x
Canada Tax and Finance Research Cluster 14.13% 89.16x
Canada Business Cluster 14.92% 85.75x
Canada Tourism Research Cluster 45.74% 81.11x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male