Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 547.5 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 547.5 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 51.29% 23.24x
Beard Care Shoppers 55.47% 22.72x
Volleyball Enthusiasts 36.03% 20.71x
Canada Trip Planners 36.26% 18.33x
Cricket Enthusiasts 25.67% 14.02x
Whiskey Lovers 22.49% 11.55x
Mens Shaving Products Shoppers 18.45% 10.94x
French Language Learners 22.36% 10.47x
Software Directory Researchers 19.29% 9.51x
Tire Shoppers 15.36% 7.99x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Armani.

Location Composition Index
Armani 0.02% 2.54x
Banana Republic 0.01% 2.17x
American Apparel 0.01% 1.79x
The Childrens Place 0.01% 1.48x
Victoria's Secret 0.01% 1.20x
Gap 0.01% 1.13x
Johnston and Murphy 0.02% 1.02x
LOFT 0.01% 0.94x
White House Black Market 0.01% 0.83x
Jos A. Bank Clothiers 0.05% 0.82x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is blogto.com.

Website Composition Index
blogto.com 4.87% 483.48x
mirvish.com 14.23% 396.51x
tso.ca 4.20% 369.38x
rom.on.ca 4.51% 368.66x
ticketweb.ca 5.41% 356.49x
ryerson.ca 3.97% 348.42x
postcity.com 6.61% 345.30x
condos.ca 5.50% 324.07x
hotdocs.ca 3.30% 324.00x
torontocentralhealthline.ca 3.21% 314.89x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 11.07% 180.12x
Canadian Universities 18.79% 154.18x
Toronto Tourism 4.83% 144.43x
Canadian Seniors Real Estate Research Cluster 11.29% 137.00x
Custom T-Shirts 0.52% 130.95x
Canada Business Cluster 13.50% 117.72x
Canada Shopping - Kitchenware 13.20% 116.62x
Canadian News 19.14% 112.70x
Canada Tax and Finance Research Cluster 17.62% 106.56x
Canada Tourism Research Cluster 48.05% 102.42x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male