Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 1 Million Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 58.56% 17.94x
Beard Care Shoppers 62.27% 17.52x
Canada Trip Planners 43.07% 14.71x
Mens Shaving Products Shoppers 26.78% 12.05x
Whiskey Lovers 23.87% 9.47x
Software Directory Researchers 21.79% 8.94x
Business Accounting Software Researchers 20.76% 8.45x
Caribbean Trip Planners 21.58% 8.23x
Apartment Hunters 21.29% 8.17x
Tire Shoppers 17.98% 7.47x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.76x
Gap 0.01% 1.74x
Carhartt 0.01% 0.81x
Old Navy 0.00% 0.59x
Belk 0.00% 0.18x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is insidetoronto.com.

Website Composition Index
insidetoronto.com 5.64% 334.90x
summerfunguide.ca 3.03% 315.63x
toronto.ca 4.71% 313.72x
sceniccaves.com 1.85% 311.49x
toronto4kids.com 3.08% 310.64x
livingartscentre.ca 2.32% 304.89x
torontohumanesociety.com 2.97% 303.12x
400eleven.com 4.66% 300.40x
seetorontonow.com 3.42% 295.44x
ourkids.net 1.94% 295.30x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 13.37% 101.54x
Canadian Universities 18.01% 96.00x
Canada Business Cluster 12.48% 92.19x
Toronto Tourism 7.51% 87.03x
Canadian Seniors Real Estate Research Cluster 16.16% 79.35x
Canadian News 20.92% 75.39x
Custom T-Shirts 0.73% 71.62x
Canada Tourism Research Cluster 44.89% 68.19x
Canada Tax and Finance Research Cluster 17.21% 63.77x
Canada Shopping - Kitchenware 17.87% 63.16x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999