CANADIAN LIFESTYLE

Audience Size: 735.8 Thousand Devices

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Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 735.8 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Beard Care Shoppers.

Interest	Composition	Index
Beard Care Shoppers	49.12%	20.84x
Crafting Enthusiasts	39.34%	19.74x
Volleyball Enthusiasts	30.03%	17.67x
Canada Trip Planners	28.77%	14.57x
Cricket Enthusiasts	20.88%	11.08x
French Language Learners	18.02%	9.35x
Whiskey Lovers	17.24%	8.59x
Mens Shaving Products Shoppers	14.43%	8.43x
Software Directory Researchers	16.80%	8.26x
Business Accounting Software Researchers	18.45%	7.31x

Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.

Index: A comparison of the Canadian Lifestyle audience to the internet population.

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is The North Face.

Location	Composition	Index
The North Face	0.01%	2.33x
Eddie Bauer	0.01%	2.20x
J. Crew	0.02%	1.42x
Banana Republic	0.02%	1.28x
Bonobos	0.01%	1.10x
Johnston and Murphy	0.03%	1.01x
Forever 21	0.01%	1.01x
Coach	0.01%	1.00x
Jos A. Bank Clothiers	0.05%	0.77x
White House Black Market	0.03%	0.75x

Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.

Index: A comparison of the Canadian Lifestyle audience to the internet population.

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is blogto.com.

Website	Composition	Index
blogto.com	2.66%	374.55x
mirvish.com	7.66%	305.05x
condos.ca	3.13%	292.06x
tso.ca	2.96%	289.76x
toronto.ca	2.19%	285.00x
rom.on.ca	2.51%	278.02x
ryerson.ca	2.96%	276.34x
ticketweb.ca	3.05%	273.17x
hotdocs.ca	2.01%	272.49x
seetorontonow.com	2.56%	269.40x

Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.

Index: A comparison of the Canadian Lifestyle audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity	Composition	Index
Canadian Real Estate Researcher Cluster	8.44%	141.83x
Canadian Universities	14.97%	124.21x
Toronto Tourism	3.69%	108.08x
Canadian Seniors Real Estate Research Cluster	8.95%	107.17x
Custom T-Shirts	0.37%	104.79x
Canada Shopping - Kitchenware	9.53%	94.81x
Canadian News	16.54%	89.31x
Canada Tax and Finance Research Cluster	14.13%	89.16x
Canada Business Cluster	14.92%	85.75x
Canada Tourism Research Cluster	45.74%	81.11x

Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.

Index: A comparison of the Canadian Lifestyle audience to the internet population.

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male