Explore the Canadian Lifestyle Audience
Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Canadian Lifestyle audience.
INTERESTS
The Canadian Lifestyle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.
| Interest | Composition | Index |
| Crafting Enthusiasts | 58.56% | 17.94x |
| Beard Care Shoppers | 62.27% | 17.52x |
| Canada Trip Planners | 43.07% | 14.71x |
| Mens Shaving Products Shoppers | 26.78% | 12.05x |
| Whiskey Lovers | 23.87% | 9.47x |
| Software Directory Researchers | 21.79% | 8.94x |
| Business Accounting Software Researchers | 20.76% | 8.45x |
| Caribbean Trip Planners | 21.58% | 8.23x |
| Apartment Hunters | 21.29% | 8.17x |
| Tire Shoppers | 17.98% | 7.47x |
Composition Percentage:
The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
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APPAREL RETAILERS
The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.76x |
| Gap | 0.01% | 1.74x |
| Carhartt | 0.01% | 0.81x |
| Old Navy | 0.00% | 0.59x |
| Belk | 0.00% | 0.18x |
Composition Percentage:
The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
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WEBSITES
The Canadian Lifestyle audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canadian Lifestyle audience is insidetoronto.com.
| Website | Composition | Index |
| insidetoronto.com | 5.64% | 334.90x |
| summerfunguide.ca | 3.03% | 315.63x |
| toronto.ca | 4.71% | 313.72x |
| sceniccaves.com | 1.85% | 311.49x |
| toronto4kids.com | 3.08% | 310.64x |
| livingartscentre.ca | 2.32% | 304.89x |
| torontohumanesociety.com | 2.97% | 303.12x |
| 400eleven.com | 4.66% | 300.40x |
| seetorontonow.com | 3.42% | 295.44x |
| ourkids.net | 1.94% | 295.30x |
Composition Percentage:
The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.
| Content Affinity | Composition | Index |
| Canadian Real Estate Researcher Cluster | 13.37% | 101.54x |
| Canadian Universities | 18.01% | 96.00x |
| Canada Business Cluster | 12.48% | 92.19x |
| Toronto Tourism | 7.51% | 87.03x |
| Canadian Seniors Real Estate Research Cluster | 16.16% | 79.35x |
| Canadian News | 20.92% | 75.39x |
| Custom T-Shirts | 0.73% | 71.62x |
| Canada Tourism Research Cluster | 44.89% | 68.19x |
| Canada Tax and Finance Research Cluster | 17.21% | 63.77x |
| Canada Shopping - Kitchenware | 17.87% | 63.16x |
Composition Percentage:
The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
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DEMOGRAPHICS
The Canadian Lifestyle audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999
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