Explore the Canadian Lifestyle Audience
Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Canadian Lifestyle audience.
INTERESTS
The Canadian Lifestyle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.
| Interest | Composition | Index |
| Crafting Enthusiasts | 45.01% | 14.03x |
| Beard Care Shoppers | 47.92% | 13.78x |
| Volleyball Enthusiasts | 40.91% | 13.76x |
| Canada Trip Planners | 40.77% | 12.33x |
| French Language Learners | 32.77% | 9.29x |
| Mens Shaving Products Shoppers | 25.55% | 8.84x |
| Ireland Trip Planners | 23.39% | 8.66x |
| Software Directory Researchers | 30.37% | 8.50x |
| Travel Guide and Review Readers | 24.07% | 8.04x |
| Italy Trip Planners | 23.62% | 8.00x |
Composition Percentage:
The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
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APPAREL RETAILERS
The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.01x |
| Carhartt | 0.02% | 0.50x |
Composition Percentage:
The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
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WEBSITES
The Canadian Lifestyle audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Canadian Lifestyle audience is conservationhalton.ca.
| Website | Composition | Index |
| conservationhalton.ca | 3.03% | 183.81x |
| 400eleven.com | 2.53% | 180.11x |
| toronto4kids.com | 2.04% | 179.44x |
| summerfunguide.ca | 2.35% | 176.89x |
| buytopia.ca | 1.20% | 176.70x |
| seetorontonow.com | 1.81% | 175.96x |
| tso.ca | 2.97% | 171.79x |
| toronto.ca | 2.60% | 170.44x |
| ryerson.ca | 1.71% | 169.57x |
| sheridannurseries.com | 2.86% | 165.95x |
Composition Percentage:
The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Universities.
| Content Affinity | Composition | Index |
| Canadian Universities | 10.26% | 75.91x |
| Canadian Real Estate Researcher Cluster | 8.27% | 74.90x |
| Canadian Seniors Real Estate Research Cluster | 4.92% | 68.44x |
| Custom T-Shirts | 0.17% | 61.69x |
| Canada Tourism Research Cluster | 44.55% | 59.27x |
| Canada Tax and Finance Research Cluster | 10.90% | 54.38x |
| Canadian News | 18.95% | 53.91x |
| Canada Shopping - Kitchenware | 7.06% | 53.30x |
| Toronto Tourism | 4.86% | 47.62x |
| Canada Business Cluster | 37.90% | 47.61x |
Composition Percentage:
The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
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DEMOGRAPHICS
The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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