Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 1.4 Million Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 41.96% 13.89x
Beard Care Shoppers 47.71% 13.74x
Volleyball Enthusiasts 36.26% 13.55x
Canada Trip Planners 36.51% 12.45x
Software Directory Researchers 26.51% 8.84x
French Language Learners 26.37% 8.75x
Mens Shaving Products Shoppers 22.14% 8.60x
Travel Guide and Review Readers 19.67% 7.94x
Whiskey Lovers 22.14% 7.77x
Ireland Trip Planners 19.39% 7.58x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is H&M.

Location Composition Index
H&M 0.01% 3.23x
Victoria's Secret 0.01% 1.64x
Carhartt 0.01% 0.55x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is toronto4kids.com.

Website Composition Index
toronto4kids.com 2.14% 183.91x
conservationhalton.ca 3.25% 183.17x
summerfunguide.ca 2.39% 182.88x
400eleven.com 2.65% 182.52x
seetorontonow.com 1.83% 177.32x
buytopia.ca 1.28% 176.89x
sheridannurseries.com 2.80% 170.82x
ticketweb.ca 1.26% 165.61x
postcity.com 1.06% 165.48x
tso.ca 3.14% 164.39x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 7.69% 73.55x
Canadian Universities 10.28% 68.36x
Canadian Seniors Real Estate Research Cluster 4.91% 66.90x
Custom T-Shirts 0.17% 61.32x
Canada Tourism Research Cluster 43.70% 52.58x
Canadian News 17.61% 51.71x
Canada Shopping - Kitchenware 6.16% 51.62x
Canada Tax and Finance Research Cluster 10.35% 51.48x
Canada Business Cluster 33.36% 48.25x
Toronto Tourism 4.19% 47.27x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male