Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 799.4 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 799.4 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 58.51% 19.60x
Volleyball Enthusiasts 43.78% 17.82x
Beard Care Shoppers 61.43% 17.62x
Canada Trip Planners 42.70% 15.55x
Whiskey Lovers 30.40% 11.69x
Cricket Enthusiasts 29.92% 11.34x
Mens Shaving Products Shoppers 24.69% 11.23x
French Language Learners 26.38% 9.35x
Business Accounting Software Researchers 25.32% 9.18x
Software Directory Researchers 23.81% 9.14x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 2.12x
Patagonia 0.01% 1.60x
H&M 0.01% 1.47x
Zara 0.01% 1.39x
Hugo Boss 0.01% 1.36x
Kate Spade 0.00% 1.03x
Lululemon 0.01% 1.01x
Michael Kors 0.00% 0.99x
Free People 0.00% 0.98x
Brooks Brothers 0.01% 0.88x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is blogto.com.

Website Composition Index
blogto.com 6.31% 440.96x
insidetoronto.com 3.71% 427.31x
torontohumanesociety.com 2.72% 415.74x
toronto.ca 3.34% 384.87x
tcdsb.org 4.47% 377.94x
seetorontonow.com 3.22% 374.15x
clubcrawlers.com 3.79% 372.13x
toronto4kids.com 3.67% 367.63x
tso.ca 4.28% 365.27x
rom.on.ca 5.58% 356.07x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 12.10% 136.19x
Canadian Universities 19.08% 118.30x
Toronto Tourism 6.04% 110.86x
Canadian Seniors Real Estate Research Cluster 13.90% 104.18x
Custom T-Shirts 0.64% 99.13x
Canada Business Cluster 14.20% 98.66x
Canada Shopping - Kitchenware 16.17% 86.56x
Canadian News 19.87% 85.05x
Canada Tourism Research Cluster 45.96% 78.07x
Canada Tax and Finance Research Cluster 18.11% 77.41x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male