Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 912.4 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 912.4 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 51.04% 14.45x
Crafting Enthusiasts 40.76% 13.22x
Volleyball Enthusiasts 35.57% 12.76x
Canada Trip Planners 34.84% 10.86x
French Language Learners 24.70% 8.00x
Cricket Enthusiasts 24.11% 7.76x
Software Directory Researchers 25.29% 7.20x
Whiskey Lovers 22.41% 7.00x
Mens Shaving Products Shoppers 19.29% 6.98x
Travel Guide and Review Readers 18.28% 6.02x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.18x
Zumiez 0.02% 1.16x
Banana Republic 0.02% 1.03x
Coach 0.01% 0.98x
Bonobos 0.01% 0.98x
Johnston and Murphy 0.06% 0.69x
White House Black Market 0.04% 0.68x
Jos A. Bank Clothiers 0.03% 0.64x
Gap 0.01% 0.64x
The Childrens Place 0.01% 0.57x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is blogto.com.

Website Composition Index
blogto.com 1.74% 274.95x
condos.ca 1.91% 229.54x
mirvish.com 4.55% 227.09x
toronto4kids.com 2.93% 217.98x
400eleven.com 2.74% 217.69x
toronto.ca 1.49% 214.11x
seetorontonow.com 2.19% 209.47x
rom.on.ca 1.56% 207.20x
tso.ca 2.34% 204.51x
buytopia.ca 1.70% 204.39x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 7.22% 94.71x
Canadian Universities 11.65% 84.92x
Canadian Seniors Real Estate Research Cluster 6.78% 75.09x
Custom T-Shirts 0.25% 74.99x
Canada Shopping - Kitchenware 7.01% 63.57x
Canada Tax and Finance Research Cluster 11.69% 62.37x
Canada Tourism Research Cluster 45.64% 61.35x
Canadian News 17.10% 59.25x
Toronto Tourism 3.96% 57.99x
Canada Business Cluster 27.93% 54.72x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male