Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 1.2 Million Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 45.01% 14.03x
Beard Care Shoppers 47.92% 13.78x
Volleyball Enthusiasts 40.91% 13.76x
Canada Trip Planners 40.77% 12.33x
French Language Learners 32.77% 9.29x
Mens Shaving Products Shoppers 25.55% 8.84x
Ireland Trip Planners 23.39% 8.66x
Software Directory Researchers 30.37% 8.50x
Travel Guide and Review Readers 24.07% 8.04x
Italy Trip Planners 23.62% 8.00x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.01x
Carhartt 0.02% 0.50x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is conservationhalton.ca.

Website Composition Index
conservationhalton.ca 3.03% 183.81x
400eleven.com 2.53% 180.11x
toronto4kids.com 2.04% 179.44x
summerfunguide.ca 2.35% 176.89x
buytopia.ca 1.20% 176.70x
seetorontonow.com 1.81% 175.96x
tso.ca 2.97% 171.79x
toronto.ca 2.60% 170.44x
ryerson.ca 1.71% 169.57x
sheridannurseries.com 2.86% 165.95x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Universities.

Content Affinity Composition Index
Canadian Universities 10.26% 75.91x
Canadian Real Estate Researcher Cluster 8.27% 74.90x
Canadian Seniors Real Estate Research Cluster 4.92% 68.44x
Custom T-Shirts 0.17% 61.69x
Canada Tourism Research Cluster 44.55% 59.27x
Canada Tax and Finance Research Cluster 10.90% 54.38x
Canadian News 18.95% 53.91x
Canada Shopping - Kitchenware 7.06% 53.30x
Toronto Tourism 4.86% 47.62x
Canada Business Cluster 37.90% 47.61x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male