Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 1.1 Million Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 50.25% 14.20x
Crafting Enthusiasts 41.00% 13.51x
Volleyball Enthusiasts 35.68% 13.24x
Canada Trip Planners 35.41% 11.94x
Software Directory Researchers 26.16% 8.50x
French Language Learners 25.13% 8.41x
Mens Shaving Products Shoppers 20.32% 7.72x
Cricket Enthusiasts 23.12% 7.67x
Whiskey Lovers 22.43% 7.51x
Travel Guide and Review Readers 18.72% 7.02x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.28x
White House Black Market 0.05% 0.73x
Johnston and Murphy 0.06% 0.66x
Jos A. Bank Clothiers 0.03% 0.57x
Buckle 0.02% 0.44x
Mens Wearhouse 0.03% 0.39x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is blogto.com.

Website Composition Index
blogto.com 1.35% 253.27x
condos.ca 1.42% 218.76x
toronto4kids.com 2.58% 210.30x
seetorontonow.com 1.95% 199.74x
summerfunguide.ca 3.23% 197.69x
400eleven.com 3.11% 196.71x
buytopia.ca 1.49% 195.52x
conservationhalton.ca 3.99% 194.96x
rom.on.ca 1.22% 194.73x
sheridannurseries.com 3.18% 189.35x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 7.32% 86.21x
Canadian Universities 10.71% 79.14x
Canadian Seniors Real Estate Research Cluster 5.93% 73.96x
Custom T-Shirts 0.21% 72.85x
Canada Tourism Research Cluster 45.09% 60.56x
Canada Tax and Finance Research Cluster 10.87% 59.93x
Canada Shopping - Kitchenware 6.09% 58.97x
Canadian News 17.58% 57.36x
Toronto Tourism 3.92% 54.19x
Canada Business Cluster 31.21% 52.14x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male