Dstillery Audiences

CANADIAN LIFESTYLE

Audience Size: 908 Thousand Devices

Explore the Canadian Lifestyle Audience

Below you'll find more information about the Canadian Lifestyle audience, broken down in different categories based on their digital and physical behaviors. These are 908 thousand unique devices whose actions qualify for the Canadian Lifestyle audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Lifestyle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Lifestyle audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 58.77% 18.50x
Beard Care Shoppers 62.27% 17.35x
Canada Trip Planners 41.74% 14.86x
Mens Shaving Products Shoppers 24.53% 11.53x
Whiskey Lovers 27.64% 10.70x
Software Directory Researchers 21.19% 8.85x
Business Accounting Software Researchers 21.17% 8.59x
Caribbean Trip Planners 21.62% 8.40x
Apartment Hunters 20.21% 7.89x
Shared Work Space Researchers 19.14% 7.65x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Interest attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Lifestyle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Lifestyle audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.73x
Lululemon 0.01% 1.64x
Chicos 0.01% 1.23x
Coach 0.01% 1.05x
Victoria's Secret 0.01% 1.02x
The Childrens Place 0.01% 0.90x
Talbots 0.00% 0.69x
Gap 0.01% 0.69x
Old Navy 0.00% 0.61x
Carhartt 0.01% 0.34x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Location attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Lifestyle audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Lifestyle audience is insidetoronto.com.

Website Composition Index
insidetoronto.com 4.70% 342.76x
summerfunguide.ca 2.58% 333.96x
blogto.com 8.27% 330.31x
400eleven.com 4.38% 320.01x
toronto.ca 3.91% 318.73x
torontohumanesociety.com 2.99% 316.76x
toronto4kids.com 3.09% 314.74x
livingartscentre.ca 2.58% 308.04x
sceniccaves.com 1.80% 307.77x
seetorontonow.com 3.52% 307.45x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Web attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Lifestyle audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 12.87% 111.44x
Canadian Universities 18.31% 107.95x
Canada Business Cluster 13.33% 90.98x
Toronto Tourism 6.62% 90.80x
Canadian Seniors Real Estate Research Cluster 15.07% 88.41x
Custom T-Shirts 0.68% 81.81x
Canadian News 20.32% 77.33x
Canada Shopping - Kitchenware 17.25% 72.07x
Canada Tourism Research Cluster 44.96% 71.75x
Canada Tax and Finance Research Cluster 17.51% 68.71x
Composition Percentage: The overlap percentage between the Canadian Lifestyle audience and the Content Affinity attribute.
Index: A comparison of the Canadian Lifestyle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Lifestyle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male