Dstillery Audiences

CANADIAN NEWS

Audience Size: 346.1 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 346.1 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Mens Shaving Products Shoppers.

Interest Composition Index
Mens Shaving Products Shoppers 27.89% 10.25x
NHL Fans 27.13% 10.07x
Australia Trip Planners 23.44% 9.79x
Beard Care Shoppers 36.63% 9.54x
Commercial Contractors & Designers 22.87% 9.53x
Volleyball Enthusiasts 28.08% 9.48x
Grandparents 19.32% 9.34x
Canada Trip Planners 28.95% 9.32x
Crafting Enthusiasts 26.45% 8.78x
Market Intelligence Researchers 18.29% 8.69x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.05x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is windsorite.ca.

Website Composition Index
windsorite.ca 23.43% 355.90x
simcoereformer.ca 15.13% 344.59x
timminspress.com 6.63% 340.00x
stratfordbeaconherald.com 9.83% 338.47x
nugget.ca 16.32% 334.21x
chathamdailynews.ca 12.75% 330.76x
mykawartha.com 6.33% 320.05x
theobserver.ca 15.21% 319.58x
owensoundsuntimes.com 15.30% 309.45x
brantfordexpositor.ca 23.06% 297.43x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Ontario Canada Cluster.

Content Affinity Composition Index
Ontario Canada Cluster 6.07% 122.95x
Canadian Universities 1.38% 99.78x
Canada News 1.02% 95.68x
Canada Tourism Research Cluster 30.11% 94.87x
Canadian Lifestyle 19.03% 88.16x
Canada Shopping - Lifestyle and Mommy Blogs 12.29% 82.75x
Canadian Real Estate Researcher Cluster 1.41% 82.05x
Canada Tax and Finance Research Cluster 4.39% 80.03x
Canada Shopping - Kitchenware 1.79% 73.84x
Toronto Tourism 0.61% 71.54x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male