Dstillery Audiences

CANADIAN NEWS

Audience Size: 649.6 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 649.6 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 47.38% 14.54x
Blood Donors 44.09% 14.46x
Crafting Enthusiasts 36.09% 13.17x
Volleyball Enthusiasts 34.37% 12.63x
Canada Trip Planners 32.71% 11.54x
NHL Fans 25.46% 10.45x
Ireland Trip Planners 21.95% 9.66x
Mens Shaving Products Shoppers 24.46% 9.64x
Software Directory Researchers 29.13% 9.11x
Foot Health Researchers 19.37% 7.97x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Carhartt.

Location Composition Index
Carhartt 0.02% 1.34x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is norfolktoday.ca.

Website Composition Index
norfolktoday.ca 2.97% 312.47x
northbaynipissing.com 3.22% 289.52x
southwesternontario.ca 2.82% 271.08x
parrysound.com 3.01% 264.90x
stthomastimesjournal.com 4.06% 257.86x
saultstar.com 5.41% 250.58x
mykawartha.com 12.75% 249.09x
chathamdailynews.ca 9.46% 239.81x
simcoereformer.ca 7.72% 230.37x
muskokaregion.com 9.70% 230.37x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.16% 80.58x
Canadian Seniors Real Estate Research Cluster 3.31% 72.72x
Canadian Universities 6.94% 71.05x
Ontario Canada Cluster 8.90% 70.97x
Canada News 1.06% 67.50x
Canadian Real Estate Researcher Cluster 5.44% 66.32x
Canada Tourism Research Cluster 42.17% 63.91x
Canadian Lifestyle 38.90% 52.92x
Canada Tax and Finance Research Cluster 7.77% 49.38x
Vancouver British Columbia Research Cluster 11.10% 45.71x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male