Dstillery Audiences

CANADIAN NEWS

Audience Size: 319.9 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 319.9 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 50.28% 14.71x
Volleyball Enthusiasts 38.78% 14.45x
Crafting Enthusiasts 40.56% 13.79x
Canada Trip Planners 31.95% 11.09x
Ireland Trip Planners 21.16% 8.64x
Mens Shaving Products Shoppers 21.77% 8.61x
Software Directory Researchers 24.54% 7.96x
NHL Fans 18.71% 7.73x
Tire Shoppers 20.31% 7.03x
Foot Health Researchers 18.26% 6.93x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.89x
Buckle 0.02% 0.41x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is thepeterboroughexaminer.com.

Website Composition Index
thepeterboroughexaminer.com 22.84% 323.58x
lfpress.com 24.43% 202.84x
simcoe.com 9.50% 117.27x
durhamregion.com 12.98% 109.24x
goldbook.ca 7.08% 102.50x
cioc.ca 10.42% 94.42x
niagarathisweek.com 7.72% 91.72x
stcatharinesstandard.ca 10.26% 85.30x
therecord.com 13.06% 80.94x
ontariotravel.net 6.11% 79.25x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.25% 93.15x
Canadian Seniors Real Estate Research Cluster 6.79% 88.57x
Canadian Real Estate Researcher Cluster 7.02% 76.00x
Ontario Canada Cluster 8.80% 72.46x
Canadian Universities 9.79% 69.87x
Canada News 0.65% 67.86x
Canada Tourism Research Cluster 49.04% 64.81x
Canada Shopping - Kitchenware 6.11% 57.89x
Canadian Lifestyle 39.90% 54.65x
Canada Tax and Finance Research Cluster 9.90% 52.83x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male