Dstillery Audiences

CANADIAN NEWS

Audience Size: 421.6 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 421.6 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 45.58% 11.56x
Volleyball Enthusiasts 37.96% 11.16x
Crafting Enthusiasts 37.67% 10.62x
Canada Trip Planners 36.64% 10.58x
NHL Fans 28.42% 9.69x
Mens Shaving Products Shoppers 29.81% 9.31x
Australia Trip Planners 25.06% 8.79x
Software Directory Researchers 31.83% 8.35x
Ireland Trip Planners 23.61% 7.67x
Italy Trip Planners 23.94% 7.53x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.59x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is woodstocksentinelreview.com.

Website Composition Index
woodstocksentinelreview.com 5.16% 248.51x
saultstar.com 4.38% 248.36x
mykawartha.com 10.28% 247.17x
simcoereformer.ca 11.31% 245.67x
thepeterboroughexaminer.com 11.91% 241.16x
chathamdailynews.ca 8.36% 239.26x
windsorite.ca 26.96% 236.43x
timminspress.com 4.28% 235.12x
quintenews.com 3.09% 232.94x
muskokaregion.com 9.03% 230.79x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Ontario Canada Cluster.

Content Affinity Composition Index
Ontario Canada Cluster 9.52% 83.26x
Canada News 1.44% 82.28x
Canadian Universities 5.53% 79.60x
Canada Tourism Research Cluster 41.62% 74.98x
Canadian Seniors Real Estate Research Cluster 1.98% 74.95x
Canadian Real Estate Researcher Cluster 4.76% 74.20x
Canadian Lifestyle 35.77% 65.56x
Canada Tax and Finance Research Cluster 8.49% 61.56x
Saskatchewan Media & Retail Cluster 1.41% 56.25x
Canada Shopping - Lifestyle and Mommy Blogs 20.24% 55.21x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male