Dstillery Audiences

CANADIAN NEWS

Audience Size: 262.6 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 262.6 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 57.97% 23.72x
Crafting Enthusiasts 50.25% 22.75x
Volleyball Enthusiasts 36.55% 20.99x
Canada Trip Planners 36.50% 18.43x
Mens Shaving Products Shoppers 20.85% 12.35x
Tire Shoppers 19.77% 10.28x
Software Directory Researchers 20.19% 9.95x
Whiskey Lovers 17.58% 9.02x
Business Accounting Software Researchers 21.90% 8.57x
Cricket Enthusiasts 15.70% 8.56x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.20x
Journeys 0.01% 1.76x
LOFT 0.02% 1.68x
Armani 0.01% 1.64x
White House Black Market 0.02% 1.34x
Victoria's Secret 0.01% 0.97x
Jos A. Bank Clothiers 0.03% 0.61x
Mens Wearhouse 0.04% 0.47x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is mykawartha.com.

Website Composition Index
mykawartha.com 24.23% 641.50x
thesudburystar.com 12.43% 607.87x
thepeterboroughexaminer.com 29.62% 588.48x
muskokaregion.com 18.73% 541.85x
lfpress.com 20.96% 432.18x
ourwindsor.ca 10.29% 378.15x
comfree.com 13.22% 373.64x
orangeville.com 7.98% 343.26x
remax.ca 16.77% 327.87x
thewhig.com 7.49% 319.67x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 11.05% 179.78x
Canadian Seniors Real Estate Research Cluster 14.73% 178.67x
Canada News 1.05% 165.21x
Ontario Canada Cluster 12.31% 149.71x
Toronto Tourism 4.98% 148.67x
Canadian Universities 16.36% 134.24x
Canada Tourism Research Cluster 56.69% 120.86x
Canadian Lifestyle 39.06% 112.70x
Canada Business Cluster 12.89% 112.42x
Canada Shopping - Kitchenware 12.52% 110.59x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male