Dstillery Audiences

CANADIAN NEWS

Audience Size: 444.8 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 444.8 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 59.34% 18.63x
Beard Care Shoppers 66.74% 18.55x
Canada Trip Planners 44.12% 15.67x
Mens Shaving Products Shoppers 28.60% 13.40x
Software Directory Researchers 24.34% 10.14x
Business Accounting Software Researchers 24.44% 9.89x
Tire Shoppers 22.28% 9.74x
Apartment Hunters 20.94% 8.15x
Whiskey Lovers 20.82% 8.04x
NHL Fans 14.09% 6.89x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Gap.

Location Composition Index
Gap 0.01% 0.90x
Carhartt 0.02% 0.71x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is chathamdailynews.ca.

Website Composition Index
chathamdailynews.ca 7.12% 631.07x
nugget.ca 12.24% 620.79x
theobserver.ca 7.78% 595.67x
brantfordexpositor.ca 8.78% 575.36x
parrysound.com 7.35% 565.58x
thesudburystar.com 13.14% 557.33x
southwesthealthline.ca 7.44% 557.10x
mykawartha.com 19.08% 544.37x
thepeterboroughexaminer.com 23.89% 484.14x
muskokaregion.com 15.44% 476.13x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 13.50% 116.95x
Canadian Seniors Real Estate Research Cluster 19.94% 116.95x
Canada News 1.30% 110.92x
Ontario Canada Cluster 12.77% 98.89x
Canadian Universities 16.43% 96.87x
Toronto Tourism 6.78% 92.97x
Canada Tourism Research Cluster 55.24% 88.15x
Canada Business Cluster 12.65% 86.32x
Canadian Lifestyle 41.20% 77.33x
Canada Shopping - Kitchenware 16.43% 68.65x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male