Dstillery Audiences

CANADIAN NEWS

Audience Size: 517 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 517 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 49.57% 14.28x
Volleyball Enthusiasts 44.41% 13.57x
Crafting Enthusiasts 45.04% 12.74x
Canada Trip Planners 38.55% 10.40x
Ireland Trip Planners 29.53% 9.50x
Mens Shaving Products Shoppers 28.63% 8.98x
NHL Fans 27.23% 8.53x
Software Directory Researchers 30.55% 8.03x
Foot Health Researchers 24.65% 7.31x
Tire Shoppers 23.87% 7.16x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.59x
Victoria's Secret 0.01% 1.45x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is norfolktoday.ca.

Website Composition Index
norfolktoday.ca 4.73% 397.17x
northbaynipissing.com 4.31% 387.80x
parrysound.com 4.17% 357.59x
southwesthealthline.ca 3.77% 351.44x
southwesternontario.ca 4.48% 351.05x
mykawartha.com 16.35% 332.11x
saultstar.com 5.89% 331.33x
simcoereformer.ca 6.38% 320.48x
windsorite.ca 9.40% 317.07x
thepeterboroughexaminer.com 20.06% 304.93x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.23% 90.63x
Canadian Seniors Real Estate Research Cluster 5.74% 85.57x
Canada News 0.91% 76.61x
Canadian Universities 9.54% 73.81x
Ontario Canada Cluster 9.39% 70.68x
Canadian Real Estate Researcher Cluster 7.32% 69.23x
Canada Tourism Research Cluster 47.06% 65.11x
Canadian Lifestyle 43.64% 54.34x
Canada Tax and Finance Research Cluster 10.10% 52.24x
Canada Shopping - Kitchenware 6.58% 51.00x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male