Dstillery Audiences

CANADIAN NEWS

Audience Size: 369.8 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 369.8 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Mens Shaving Products Shoppers.

Interest Composition Index
Mens Shaving Products Shoppers 29.62% 10.93x
Australia Trip Planners 26.02% 10.66x
Canada Trip Planners 32.93% 10.63x
NHL Fans 27.91% 10.25x
Volleyball Enthusiasts 29.95% 10.07x
Beard Care Shoppers 39.13% 9.97x
Crafting Enthusiasts 29.47% 9.77x
Commercial Contractors & Designers 22.47% 9.41x
Grandparents 18.69% 9.26x
Market Intelligence Researchers 18.46% 8.69x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Carhartt.

Location Composition Index
Carhartt 0.02% 1.41x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is simcoereformer.ca.

Website Composition Index
simcoereformer.ca 13.76% 327.36x
windsorite.ca 25.37% 327.30x
timminspress.com 6.57% 320.27x
stratfordbeaconherald.com 9.47% 319.93x
nugget.ca 16.69% 317.40x
mykawartha.com 5.63% 315.90x
blackburnnews.com 4.59% 312.05x
theobserver.ca 14.26% 308.58x
chathamdailynews.ca 11.45% 302.46x
owensoundsuntimes.com 15.04% 293.78x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Ontario Canada Cluster.

Content Affinity Composition Index
Ontario Canada Cluster 7.20% 125.54x
Canadian Universities 2.31% 102.49x
Canada News 1.18% 96.96x
Canada Tourism Research Cluster 32.42% 95.70x
Canadian Seniors Real Estate Research Cluster 0.59% 92.39x
Canadian Real Estate Researcher Cluster 2.25% 92.09x
Toronto Tourism 1.34% 89.82x
Canadian Lifestyle 24.18% 84.56x
Canada Tax and Finance Research Cluster 5.49% 76.68x
Canada Shopping - Lifestyle and Mommy Blogs 16.28% 73.45x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male