Dstillery Audiences

CANADIAN NEWS

Audience Size: 380.8 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 380.8 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 40.25% 11.94x
Mens Shaving Products Shoppers 34.51% 11.72x
Canada Trip Planners 41.49% 11.66x
Beard Care Shoppers 48.09% 11.63x
Volleyball Enthusiasts 38.80% 11.34x
Australia Trip Planners 31.20% 11.24x
NHL Fans 30.52% 10.54x
Ireland Trip Planners 25.92% 9.69x
Commercial Contractors & Designers 23.98% 9.10x
Infiniti Vehicle Shoppers 27.73% 8.93x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.18x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is mykawartha.com.

Website Composition Index
mykawartha.com 8.49% 395.72x
muskokaregion.com 7.39% 367.13x
woodstocksentinelreview.com 4.90% 365.88x
windsorite.ca 25.95% 356.28x
simcoereformer.ca 12.64% 355.08x
chathamdailynews.ca 8.04% 348.64x
timminspress.com 4.89% 333.17x
thepeterboroughexaminer.com 11.22% 322.09x
stratfordbeaconherald.com 8.36% 313.30x
nugget.ca 15.77% 312.79x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Ontario Canada Cluster.

Content Affinity Composition Index
Ontario Canada Cluster 9.49% 112.18x
Canadian Universities 4.70% 106.78x
Canada News 1.34% 104.55x
Canadian Real Estate Researcher Cluster 4.23% 104.25x
Canada Tourism Research Cluster 38.26% 102.25x
Canadian Seniors Real Estate Research Cluster 1.62% 99.32x
Canadian Lifestyle 32.75% 89.70x
Canada Tax and Finance Research Cluster 7.75% 76.34x
Saskatchewan Media & Retail Cluster 1.26% 74.15x
Canada Shopping - Lifestyle and Mommy Blogs 19.19% 73.23x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male