Dstillery Audiences

CANADIAN NEWS

Audience Size: 397.6 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 397.6 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 53.20% 19.57x
Beard Care Shoppers 61.29% 19.39x
Volleyball Enthusiasts 39.38% 16.91x
Canada Trip Planners 39.96% 16.04x
Mens Shaving Products Shoppers 24.89% 12.73x
Tire Shoppers 21.88% 9.74x
Business Accounting Software Researchers 28.37% 9.56x
Software Directory Researchers 24.60% 9.53x
Whiskey Lovers 20.18% 8.41x
Apartment Hunters 19.44% 7.54x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.00% 1.09x
J. Crew 0.00% 1.08x
Abercrombie & Fitch 0.01% 1.02x
Aeropostale 0.00% 1.00x
The Childrens Place 0.01% 0.93x
Armani 0.00% 0.89x
Gymboree 0.00% 0.81x
Coach 0.01% 0.77x
Brooks Brothers 0.00% 0.67x
Journeys 0.00% 0.57x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is nugget.ca.

Website Composition Index
nugget.ca 11.24% 659.20x
brantfordexpositor.ca 8.32% 624.11x
mykawartha.com 20.06% 593.13x
thesudburystar.com 12.34% 572.33x
windsorite.ca 8.54% 550.21x
thepeterboroughexaminer.com 25.24% 522.88x
southwesternontario.ca 9.79% 518.66x
northumberlandnews.com 8.90% 518.41x
muskokaregion.com 15.15% 516.17x
lfpress.com 21.99% 438.41x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 11.61% 138.69x
Canadian Seniors Real Estate Research Cluster 16.68% 134.17x
Canada News 1.19% 128.23x
Custom T-Shirts 0.75% 124.01x
Ontario Canada Cluster 12.12% 110.61x
Toronto Tourism 5.59% 108.41x
Canadian Universities 15.69% 100.19x
Canada Tourism Research Cluster 53.78% 93.93x
Canada Business Cluster 12.77% 93.56x
Canadian Lifestyle 37.36% 86.41x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male