Dstillery Audiences

CANADIAN NEWS

Audience Size: 401.5 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 401.5 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 51.60% 14.61x
Volleyball Enthusiasts 39.66% 14.23x
Crafting Enthusiasts 41.77% 13.55x
Canada Trip Planners 33.68% 10.50x
Mens Shaving Products Shoppers 21.53% 7.80x
Ireland Trip Planners 18.61% 7.04x
Software Directory Researchers 24.33% 6.93x
Tire Shoppers 20.89% 6.76x
French Language Learners 19.84% 6.42x
NHL Fans 16.23% 6.07x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.89x
Zumiez 0.02% 1.33x
Gymboree 0.01% 1.19x
Banana Republic 0.01% 0.99x
Victoria's Secret 0.02% 0.77x
White House Black Market 0.04% 0.76x
Jos A. Bank Clothiers 0.03% 0.65x
Johnston and Murphy 0.04% 0.52x
Buckle 0.02% 0.52x
Mens Wearhouse 0.04% 0.49x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is northbaynipissing.com.

Website Composition Index
northbaynipissing.com 6.64% 479.64x
parrysound.com 6.14% 434.08x
simcoereformer.ca 5.74% 428.00x
mykawartha.com 23.60% 417.00x
saultstar.com 5.25% 409.23x
southwesternontario.ca 8.75% 394.82x
chathamdailynews.ca 6.06% 385.43x
nugget.ca 10.26% 382.79x
thepeterboroughexaminer.com 27.95% 379.78x
southwesthealthline.ca 4.95% 376.80x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.36% 108.18x
Canadian Seniors Real Estate Research Cluster 9.06% 100.38x
Canadian Real Estate Researcher Cluster 7.61% 99.88x
Canada News 0.72% 84.13x
Ontario Canada Cluster 9.74% 83.97x
Canadian Universities 11.42% 83.24x
Canada Shopping - Kitchenware 7.57% 68.65x
Canada Tourism Research Cluster 51.04% 68.61x
Canada Tax and Finance Research Cluster 11.52% 61.43x
Canadian Lifestyle 39.68% 59.25x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male