Dstillery Audiences

CANADIAN NEWS

Audience Size: 623.6 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 623.6 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 47.58% 13.63x
Crafting Enthusiasts 35.44% 12.61x
Volleyball Enthusiasts 35.38% 12.54x
Canada Trip Planners 35.13% 12.15x
NHL Fans 25.41% 10.15x
Software Directory Researchers 30.87% 10.00x
Mens Shaving Products Shoppers 25.72% 9.61x
Ireland Trip Planners 21.45% 8.76x
Italy Trip Planners 20.86% 8.28x
Australia Trip Planners 19.49% 8.26x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Carhartt.

Location Composition Index
Carhartt 0.02% 1.92x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is northbaynipissing.com.

Website Composition Index
northbaynipissing.com 2.57% 282.34x
stthomastimesjournal.com 3.59% 265.93x
parrysound.com 2.65% 255.38x
saultstar.com 5.10% 249.74x
mykawartha.com 10.09% 248.30x
woodstocksentinelreview.com 5.73% 242.70x
simcoereformer.ca 9.83% 242.09x
chathamdailynews.ca 9.19% 241.71x
blackburnnews.com 2.91% 241.10x
thepeterboroughexaminer.com 12.27% 235.51x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Ontario Canada Cluster.

Content Affinity Composition Index
Ontario Canada Cluster 8.84% 78.17x
Canada News 1.36% 75.39x
Canadian Universities 5.83% 75.00x
Canadian Seniors Real Estate Research Cluster 2.41% 74.98x
Custom T-Shirts 0.13% 74.13x
Canada Tourism Research Cluster 39.44% 73.14x
Canadian Real Estate Researcher Cluster 4.92% 72.41x
Canadian Lifestyle 37.48% 60.70x
Canada Tax and Finance Research Cluster 8.44% 57.07x
Saskatchewan Media & Retail Cluster 1.50% 51.28x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male