Dstillery Audiences

CANADIAN NEWS

Audience Size: 287.2 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 287.2 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 54.57% 23.15x
Crafting Enthusiasts 45.52% 22.84x
Volleyball Enthusiasts 36.16% 21.28x
Canada Trip Planners 34.21% 17.32x
Mens Shaving Products Shoppers 19.51% 11.41x
Software Directory Researchers 20.09% 9.87x
Tire Shoppers 18.55% 9.52x
Business Accounting Software Researchers 23.25% 9.21x
French Language Learners 16.36% 8.49x
Foot Health Researchers 14.42% 8.37x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is The North Face.

Location Composition Index
The North Face 0.01% 2.64x
Journeys 0.02% 1.65x
Victoria's Secret 0.03% 1.13x
Banana Republic 0.02% 1.06x
Express 0.02% 0.96x
Chicos 0.01% 0.96x
Johnston and Murphy 0.02% 0.85x
White House Black Market 0.03% 0.72x
The Childrens Place 0.01% 0.67x
Old Navy 0.01% 0.65x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is mykawartha.com.

Website Composition Index
mykawartha.com 28.25% 570.25x
thepeterboroughexaminer.com 31.57% 550.42x
northumberlandnews.com 12.00% 549.78x
thesudburystar.com 10.85% 543.30x
muskokaregion.com 18.78% 497.52x
southwesternontario.ca 10.83% 479.04x
lfpress.com 18.85% 370.60x
comfree.com 9.68% 369.42x
ourwindsor.ca 9.24% 340.22x
remax.ca 12.38% 332.48x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 9.95% 167.19x
Canadian Seniors Real Estate Research Cluster 13.61% 162.90x
Custom T-Shirts 0.55% 153.08x
Canada News 0.97% 147.14x
Ontario Canada Cluster 11.68% 136.33x
Toronto Tourism 4.54% 132.94x
Canadian Universities 15.64% 129.74x
Canada Shopping - Kitchenware 11.27% 112.20x
Canada Tourism Research Cluster 55.90% 99.13x
Canada Tax and Finance Research Cluster 15.26% 96.28x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male