Dstillery Audiences

CANADIAN NEWS

Audience Size: 481.8 Thousand Devices

Explore the Canadian News Audience

Below you'll find more information about the Canadian News audience, broken down in different categories based on their digital and physical behaviors. These are 481.8 thousand unique devices whose actions qualify for the Canadian News audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian News audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 69.79% 19.68x
Crafting Enthusiasts 62.30% 19.13x
Canada Trip Planners 46.75% 16.01x
Mens Shaving Products Shoppers 32.32% 14.57x
Software Directory Researchers 25.31% 10.41x
Tire Shoppers 24.35% 10.15x
Business Accounting Software Researchers 24.86% 10.14x
Apartment Hunters 22.54% 8.67x
Whiskey Lovers 18.96% 7.54x
NHL Fans 13.61% 6.92x
Composition Percentage: The overlap percentage between the Canadian News audience and the Interest attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian News audience is Carhartt.

Location Composition Index
Carhartt 0.01% 0.74x
Composition Percentage: The overlap percentage between the Canadian News audience and the Location attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian News audience is chathamdailynews.ca.

Website Composition Index
chathamdailynews.ca 8.26% 627.59x
nugget.ca 13.89% 608.93x
theobserver.ca 8.44% 593.59x
brantfordexpositor.ca 9.82% 551.17x
thesudburystar.com 14.30% 548.64x
parrysound.com 7.69% 542.26x
saultstar.com 6.97% 540.34x
southwesthealthline.ca 8.16% 513.37x
mykawartha.com 19.36% 499.80x
thepeterboroughexaminer.com 22.82% 494.65x
Composition Percentage: The overlap percentage between the Canadian News audience and the Web attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian News audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 21.95% 107.78x
Canadian Real Estate Researcher Cluster 14.13% 107.30x
Canada News 1.37% 103.95x
Ontario Canada Cluster 13.49% 95.85x
Canadian Universities 16.86% 89.90x
Toronto Tourism 7.53% 87.16x
Canada Tourism Research Cluster 56.31% 85.55x
Canada Business Cluster 11.47% 84.69x
Canadian Lifestyle 43.23% 75.39x
Canada Tax and Finance Research Cluster 17.46% 64.72x
Composition Percentage: The overlap percentage between the Canadian News audience and the Content Affinity attribute.
Index: A comparison of the Canadian News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian News audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999