Dstillery Audiences

CANADIAN UNIVERSITIES

Audience Size: 182.5 Thousand Devices

Explore the Canadian Universities Audience

Below you'll find more information about the Canadian Universities audience, broken down in different categories based on their digital and physical behaviors. These are 182.5 thousand unique devices whose actions qualify for the Canadian Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Universities audience is Volleyball Enthusiasts.

Interest Composition Index
Volleyball Enthusiasts 49.03% 28.85x
Crafting Enthusiasts 55.72% 27.96x
Beard Care Shoppers 54.24% 23.01x
Canada Trip Planners 38.98% 19.74x
French Language Learners 31.75% 16.48x
Cricket Enthusiasts 28.43% 15.08x
Mens Shaving Products Shoppers 18.75% 10.96x
Business Accounting Software Researchers 26.48% 10.50x
Software Directory Researchers 20.97% 10.30x
Foot Health Researchers 17.63% 10.23x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Interest attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Universities audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 4.55x
American Apparel 0.01% 1.90x
Talbots 0.01% 1.74x
Urban Outfitters 0.01% 1.56x
Bonobos 0.01% 1.18x
Chicos 0.01% 1.17x
Lululemon 0.01% 1.09x
Zumiez 0.01% 1.03x
White House Black Market 0.04% 0.99x
Jos A. Bank Clothiers 0.05% 0.96x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Location attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Universities audience is utoronto.ca.

Website Composition Index
utoronto.ca 18.94% 665.47x
sunnybrook.ca 24.39% 533.29x
dynacare.ca 14.56% 510.05x
cioc.ca 35.10% 409.47x
remax.ca 13.06% 357.21x
shopping-canada.com 8.98% 277.58x
goldbook.ca 15.75% 263.26x
chch.com 8.99% 255.12x
charityvillage.com 8.99% 255.01x
toronto.com 26.46% 235.59x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Web attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Universities audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 14.56% 244.56x
Canadian Seniors Real Estate Research Cluster 15.73% 188.34x
Toronto Tourism 6.25% 183.15x
Custom T-Shirts 0.63% 177.22x
Canada Shopping - Kitchenware 15.93% 158.50x
Ontario Canada Cluster 13.31% 155.29x
Canada Tax and Finance Research Cluster 22.15% 139.73x
Canada Job Seekers Cluster 9.97% 133.30x
Canadian News 24.02% 129.74x
Canadian Lifestyle 57.73% 124.21x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Content Affinity attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male