Dstillery Audiences

CANADIAN UNIVERSITIES

Audience Size: 23.5 Thousand Devices

Explore the Canadian Universities Audience

Below you'll find more information about the Canadian Universities audience, broken down in different categories based on their digital and physical behaviors. These are 23.5 thousand unique devices whose actions qualify for the Canadian Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Universities audience is Yogis.

Interest Composition Index
Yogis 43.67% 22.97x
Psychiatrists 50.61% 22.64x
Travel Guide and Review Readers 53.06% 22.59x
Food Allergies Researchers 45.71% 22.18x
Women's Fitness Enthusiasts 38.37% 21.85x
Crafting Enthusiasts 66.12% 21.44x
Healthy Eaters 40.00% 21.40x
Professional Medical Journal Readers 40.82% 20.57x
Tech-Savvy Moms 36.33% 20.57x
Readers of Buddhist Content 46.53% 20.55x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Interest attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Universities audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 2.50x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Location attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Universities audience is wayfair.ca.

Website Composition Index
wayfair.ca 41.37% 172.35x
redfin.ca 26.81% 125.49x
macleans.ca 50.85% 113.13x
glassdoor.ca 41.63% 102.41x
remembering.ca 22.89% 82.15x
ratemds.com 38.51% 79.65x
winnipegfreepress.com 17.23% 79.15x
thechronicleherald.ca 23.51% 77.95x
iphoneincanada.ca 16.68% 77.94x
chatelaine.com 24.11% 75.06x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Web attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Universities audience is Canadian Healthcare.

Content Affinity Composition Index
Canadian Healthcare 18.45% 407.90x
Ontario Canada Cluster 12.69% 217.03x
Canadian Lifestyle 60.10% 203.44x
Canada Tax and Finance Research Cluster 14.02% 182.89x
Canada Tourism Research Cluster 46.83% 154.11x
Canada Consumer Product Cluster 33.39% 140.28x
Canadian News 36.06% 105.94x
Washington D.C. Hotels 0.25% 95.09x
Canada Business Cluster 63.27% 90.77x
Canada Culture and Tourism 61.94% 73.00x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Content Affinity attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female