Dstillery Audiences

CANADIAN UNIVERSITIES

Audience Size: 284.8 Thousand Devices

Explore the Canadian Universities Audience

Below you'll find more information about the Canadian Universities audience, broken down in different categories based on their digital and physical behaviors. These are 284.8 thousand unique devices whose actions qualify for the Canadian Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Universities audience is Volleyball Enthusiasts.

Interest Composition Index
Volleyball Enthusiasts 51.16% 21.98x
Crafting Enthusiasts 62.42% 20.19x
Beard Care Shoppers 58.55% 16.45x
Canada Trip Planners 44.01% 15.61x
French Language Learners 34.89% 12.46x
Cricket Enthusiasts 30.37% 12.10x
Mens Shaving Products Shoppers 24.97% 11.20x
Business Accounting Software Researchers 26.58% 10.03x
Caribbean Trip Planners 26.09% 9.97x
Shared Work Space Researchers 26.04% 9.61x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Interest attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Universities audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.24x
Banana Republic 0.00% 0.64x
Coach 0.00% 0.61x
LOFT 0.00% 0.48x
Jos A. Bank Clothiers 0.00% 0.47x
Eddie Bauer 0.00% 0.46x
Hollister 0.00% 0.40x
Gap 0.00% 0.35x
Carhartt 0.01% 0.33x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Location attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Universities audience is oct.ca.

Website Composition Index
oct.ca 19.96% 736.61x
stmichaelshospital.com 12.11% 616.31x
sunnybrook.ca 20.68% 546.07x
utoronto.ca 23.73% 523.52x
queensu.ca 9.92% 483.77x
dynacare.ca 11.92% 465.07x
cioc.ca 30.09% 398.64x
lifelabs.com 10.53% 354.94x
rom.on.ca 6.17% 345.51x
blogto.com 6.03% 338.64x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Web attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Universities audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 15.99% 167.06x
Canadian Seniors Real Estate Research Cluster 18.22% 129.24x
Toronto Tourism 7.74% 128.04x
Canada Business Cluster 16.04% 114.63x
Canadian Lifestyle 53.47% 114.54x
Ontario Canada Cluster 13.12% 110.16x
Custom T-Shirts 0.76% 106.85x
Canada Job Seekers Cluster 9.71% 101.21x
Canadian News 23.43% 97.63x
Canada Shopping - Kitchenware 19.50% 97.31x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Content Affinity attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male