Dstillery Audiences

CANADIAN UNIVERSITIES

Audience Size: 27.6 Thousand Devices

Explore the Canadian Universities Audience

Below you'll find more information about the Canadian Universities audience, broken down in different categories based on their digital and physical behaviors. These are 27.6 thousand unique devices whose actions qualify for the Canadian Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Universities audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 59.83% 25.83x
Crafting Enthusiasts 72.49% 25.20x
Food Allergies Researchers 48.47% 23.32x
Yogis 43.23% 22.13x
Volleyball Enthusiasts 63.32% 22.08x
Psychiatrists 49.78% 22.06x
Professional Medical Journal Readers 44.98% 21.73x
Home Cleaning Researchers 54.15% 21.69x
French Language Learners 74.24% 21.64x
Italy Trip Planners 55.46% 21.60x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Interest attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Universities audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 2.50x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Location attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Universities audience is citynews.ca.

Website Composition Index
citynews.ca 45.61% 245.88x
thespec.com 32.07% 156.69x
wayfair.ca 45.80% 136.38x
canadapost.ca 37.05% 128.94x
lfpress.com 22.68% 124.53x
savvynewcanadians.com 22.19% 111.77x
macleans.ca 53.49% 103.02x
glassdoor.ca 41.35% 101.29x
redfin.ca 28.17% 87.06x
ratemds.com 38.93% 83.69x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Web attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Universities audience is Canadian Healthcare.

Content Affinity Composition Index
Canadian Healthcare 20.18% 389.61x
Ontario Canada Cluster 14.93% 243.96x
Canadian Lifestyle 64.53% 207.33x
Canada Tax and Finance Research Cluster 15.11% 176.76x
Canada Tourism Research Cluster 50.31% 166.06x
Canada Consumer Product Cluster 36.89% 136.98x
Canadian News 36.71% 119.04x
Washington D.C. Hotels 0.25% 95.09x
Canada Business Cluster 66.76% 87.08x
Quebec Vacations 12.00% 85.46x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Content Affinity attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male