Dstillery Audiences

CANADIAN UNIVERSITIES

Audience Size: 34.6 Thousand Devices

Explore the Canadian Universities Audience

Below you'll find more information about the Canadian Universities audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 thousand unique devices whose actions qualify for the Canadian Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Universities audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 79.44% 26.40x
Travel Guide and Review Readers 63.32% 26.04x
Volleyball Enthusiasts 74.77% 24.82x
Italy Trip Planners 62.15% 23.61x
Canada Trip Planners 70.33% 22.56x
Home Cleaning Researchers 57.94% 22.32x
Ireland Trip Planners 53.04% 22.09x
French Language Learners 78.74% 21.98x
Professional Medical Journal Readers 43.46% 21.31x
Psychiatrists 48.60% 20.99x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Interest attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Universities audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 2.50x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Location attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Universities audience is citynews.ca.

Website Composition Index
citynews.ca 53.75% 239.76x
thespec.com 37.96% 229.77x
lfpress.com 23.50% 140.81x
savvynewcanadians.com 22.22% 130.57x
glassdoor.ca 41.15% 120.76x
canadapost.ca 41.10% 113.76x
mastermindtoys.com 21.87% 110.95x
redfin.ca 24.34% 110.91x
citynews1130.com 15.97% 98.10x
tripadvisor.ca 60.48% 97.67x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Web attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Universities audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 13.32% 399.65x
Canadian Healthcare 23.77% 331.22x
Toronto Tourism 7.63% 261.36x
Canada Shopping - General Commerce 13.57% 260.56x
Canada Shopping - Kitchenware 14.36% 248.17x
Canadian Lifestyle 69.19% 211.07x
Canada Tax and Finance Research Cluster 19.12% 198.57x
Ontario Canada Cluster 14.41% 196.32x
Canada Tourism Research Cluster 55.67% 173.30x
Canada Consumer Product Cluster 38.68% 118.08x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Content Affinity attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male