Dstillery Audiences

CANADIAN UNIVERSITIES

Audience Size: 187.5 Thousand Devices

Explore the Canadian Universities Audience

Below you'll find more information about the Canadian Universities audience, broken down in different categories based on their digital and physical behaviors. These are 187.5 thousand unique devices whose actions qualify for the Canadian Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Universities audience is Volleyball Enthusiasts.

Interest Composition Index
Volleyball Enthusiasts 65.97% 20.15x
Crafting Enthusiasts 67.99% 19.24x
French Language Learners 59.29% 15.46x
Canada Trip Planners 57.20% 15.44x
Beard Care Shoppers 52.45% 15.11x
Foot Health Researchers 41.70% 12.36x
Skin Disorder Researchers 40.69% 11.97x
Travel Guide and Review Readers 42.37% 11.39x
Italy Trip Planners 38.52% 10.82x
Ireland Trip Planners 32.99% 10.61x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Interest attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Universities audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 4.34x
Gap 0.02% 3.18x
The Childrens Place 0.02% 3.15x
Zumiez 0.01% 2.51x
Mens Wearhouse 0.01% 2.50x
Banana Republic 0.01% 2.31x
Victoria's Secret 0.02% 2.19x
Journeys 0.01% 1.78x
Carhartt 0.02% 1.01x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Location attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Universities audience is oct.ca.

Website Composition Index
oct.ca 22.16% 739.91x
utoronto.ca 17.41% 491.50x
sunnybrook.ca 23.15% 477.58x
dynacare.ca 16.11% 444.33x
cioc.ca 37.78% 355.64x
charityvillage.com 8.39% 248.78x
cmha.ca 8.34% 219.73x
ourwindsor.ca 6.03% 218.20x
goldbook.ca 14.30% 213.53x
settlement.org 9.18% 199.24x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Web attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Universities audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 10.96% 163.36x
Canadian Real Estate Researcher Cluster 14.76% 139.58x
Canada Job Seekers Cluster 8.59% 111.62x
Canada Shopping - Kitchenware 13.49% 104.61x
Ontario Canada Cluster 13.51% 101.71x
Canada Tax and Finance Research Cluster 19.41% 100.42x
Washington D.C. Hotels 0.25% 95.09x
Flags & Trump 0.79% 84.34x
Canadian Healthcare 23.19% 84.13x
Canadian Lifestyle 63.04% 78.50x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Content Affinity attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male