Dstillery Audiences

CANADIAN UNIVERSITIES

Audience Size: 14.6 Thousand Devices

Explore the Canadian Universities Audience

Below you'll find more information about the Canadian Universities audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Canadian Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Canadian Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Canadian Universities audience is Social Workers.

Interest Composition Index
Social Workers 54.71% 27.84x
Psychiatrists 52.94% 24.18x
Healthy Eaters 37.65% 23.00x
French Language Learners 73.53% 22.62x
Women's Fitness Enthusiasts 41.18% 22.38x
Nutrition Conscious Eaters 40.59% 22.03x
Readers of Buddhist Content 50.59% 21.89x
Tech-Savvy Moms 35.88% 21.85x
Photography Enthusiasts 44.12% 21.76x
Yogis 41.18% 21.58x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Interest attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Canadian Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Canadian Universities audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 2.50x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Location attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Canadian Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Canadian Universities audience is glassdoor.ca.

Website Composition Index
glassdoor.ca 41.69% 114.24x
huffingtonpost.ca 56.36% 90.31x
ratemds.com 37.94% 84.59x
insauga.com 35.54% 72.66x
tripadvisor.ca 61.43% 69.33x
redflagdeals.com 57.26% 68.82x
dailyhive.com 49.27% 60.83x
readersdigest.ca 21.26% 56.42x
timescolonist.com 21.77% 55.38x
narcity.com 46.85% 50.24x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Web attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Canadian Universities audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 50.79% 237.37x
Canada Consumer Product Cluster 27.43% 162.28x
Canada Tourism Research Cluster 38.06% 118.69x
Canada Business Cluster 58.92% 112.27x
Canadian News 34.65% 101.17x
Washington D.C. Hotels 0.25% 95.09x
Canada Shopping - Lifestyle and Mommy Blogs 13.25% 85.65x
Canada Culture and Tourism 55.77% 85.45x
Aid Groups 5.77% 73.52x
Winnipeg Canada News 6.17% 61.52x
Composition Percentage: The overlap percentage between the Canadian Universities audience and the Content Affinity attribute.
Index: A comparison of the Canadian Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Canadian Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female