Dstillery Audiences

CANCER RESEARCH

Audience Size: 1.7 Million Devices

Explore the Cancer Research Audience

Below you'll find more information about the Cancer Research audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Cancer Research audience.

Dstillery Crafted Audiences

INTERESTS

The Cancer Research audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cancer Research audience is Oncology Researchers.

Interest Composition Index
Oncology Researchers 70.28% 26.35x
Medical Consultation Researchers 42.42% 19.14x
Hematologists 35.61% 17.92x
Doctors 44.41% 17.83x
Gastroenterology Journal Researchers 43.45% 17.70x
Medical Science Researchers 38.34% 17.46x
Menopause Researchers 35.00% 17.07x
Arthritis Sufferers 37.16% 16.51x
Pharmacy Shoppers 29.63% 16.50x
Breast Cancer Fund Raisers 27.17% 16.33x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Interest attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cancer Research audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cancer Research audience is Supreme.

Location Composition Index
Supreme 0.01% 1.79x
Madewell 0.02% 1.34x
Columbia 0.01% 1.34x
The North Face 0.02% 1.27x
Kate Spade 0.02% 1.24x
Free People 0.02% 1.23x
Hugo Boss 0.02% 1.23x
Dressbarn 0.04% 1.18x
H&M 0.03% 1.14x
Banana Republic 0.04% 1.14x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Location attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cancer Research audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cancer Research audience is cancernetwork.com.

Website Composition Index
cancernetwork.com 2.42% 181.82x
curetoday.com 1.39% 174.14x
cancer.net 2.35% 164.75x
dana-farber.org 1.71% 161.13x
cancercompass.com 15.25% 151.82x
whatnext.com 5.92% 143.68x
oncolink.org 14.30% 141.68x
cancerschmancer.org 1.00% 136.20x
cancerresearch.org 2.74% 134.05x
cancerresearchuk.org 6.20% 133.01x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Web attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cancer Research audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 10.14% 25.77x
Disease Cluster 6.22% 22.64x
Reproductive Health 9.17% 21.59x
Cardiac & Other Health Research 10.59% 21.20x
Healthcare - Doctors & Diagnosis 9.52% 18.63x
Home Décor, Furniture, & Decorating 0.08% 18.57x
Medical & Pharmaceutical Scholarship 21.57% 17.76x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 4.79% 16.40x
Natural Diet & Supplement Researchers 9.61% 16.34x
Nutrition & Diabetic Living 1.25% 15.78x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Content Affinity attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cancer Research audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female