Dstillery Audiences

CANCER RESEARCH

Audience Size: 1.2 Million Devices

Explore the Cancer Research Audience

Below you'll find more information about the Cancer Research audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Cancer Research audience.

Dstillery Crafted Audiences

INTERESTS

The Cancer Research audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cancer Research audience is Oncology Researchers.

Interest Composition Index
Oncology Researchers 68.99% 29.23x
Heart Surgery Researchers 42.98% 21.50x
Medical Consultation Researchers 44.95% 21.30x
Medical Science Researchers 41.60% 19.59x
Doctors 46.10% 19.44x
Primary Care Doctor Researchers 40.73% 18.58x
Gastroenterology Journal Researchers 44.14% 18.50x
Healthcare Provider Education Researchers 42.10% 18.29x
Hematologists 40.48% 18.16x
Foot Pain Sufferers 36.66% 17.50x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Interest attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cancer Research audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cancer Research audience is Bonobos.

Location Composition Index
Bonobos 0.07% 1.34x
Talbots 0.06% 1.34x
Jos A. Bank Clothiers 0.39% 1.32x
LL Bean 0.01% 1.30x
Free People 0.03% 1.22x
Urban Outfitters 0.05% 1.20x
Mens Wearhouse 0.58% 1.19x
Ann Taylor 0.03% 1.19x
Dressbarn 0.06% 1.16x
Tommy Bahama 0.03% 1.13x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Location attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cancer Research audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cancer Research audience is cancernetwork.com.

Website Composition Index
cancernetwork.com 1.49% 157.22x
dana-farber.org 1.06% 140.97x
cancer.net 1.44% 139.26x
whatnext.com 4.41% 136.24x
cancercompass.com 12.15% 134.27x
facingourrisk.org 1.17% 131.48x
cancerresearch.org 1.93% 131.34x
thyca.org 1.22% 124.21x
komen.org 11.94% 117.15x
oncolink.org 16.99% 116.14x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Web attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cancer Research audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 10.76% 22.59x
Reproductive Health 8.66% 20.88x
Cardiac & Other Health Research 10.50% 20.12x
Disease Cluster 7.46% 19.79x
Healthcare - Doctors & Diagnosis 8.54% 19.38x
Home Décor, Furniture, & Decorating 0.04% 17.52x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 3.50% 16.35x
Medical & Pharmaceutical Scholarship 22.50% 16.29x
Nutrition & Diabetic Living 1.88% 15.84x
Natural Diet & Supplement Researchers 9.62% 15.65x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Content Affinity attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cancer Research audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female