Dstillery Audiences

CANCER RESEARCH

Audience Size: 1.8 Million Devices

Explore the Cancer Research Audience

Below you'll find more information about the Cancer Research audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cancer Research audience.

Dstillery Crafted Audiences

INTERESTS

The Cancer Research audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cancer Research audience is Oncology Researchers.

Interest Composition Index
Oncology Researchers 70.19% 25.02x
Medical Consultation Researchers 40.94% 18.33x
Hematologists 33.86% 17.27x
Doctors 43.61% 16.93x
Gastroenterology Journal Researchers 42.63% 16.90x
Medical Science Researchers 35.52% 16.64x
Menopause Researchers 34.58% 16.30x
Pharmacy Shoppers 28.20% 15.54x
Breast Cancer Fund Raisers 27.06% 15.53x
Gastrointestinal Researchers 36.27% 15.45x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Interest attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cancer Research audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cancer Research audience is Chicos.

Location Composition Index
Chicos 0.04% 1.32x
Hugo Boss 0.01% 1.30x
Zara 0.02% 1.25x
J. Crew 0.03% 1.21x
Lorna Jane 0.00% 1.16x
Kate Spade 0.02% 1.13x
Lane Bryant 0.03% 1.12x
Dressbarn 0.03% 1.11x
Lululemon 0.03% 1.10x
Talbots 0.03% 1.06x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Location attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cancer Research audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cancer Research audience is cancernetwork.com.

Website Composition Index
cancernetwork.com 2.68% 180.98x
curetoday.com 1.49% 174.64x
cancer.net 2.66% 164.33x
dana-farber.org 1.91% 159.46x
beatingbowelcancer.org 0.60% 157.04x
cancercompass.com 16.06% 150.92x
whatnext.com 5.57% 146.32x
oncolink.org 13.44% 146.24x
cancerresearch.org 2.62% 139.17x
cancerschmancer.org 1.01% 136.66x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Web attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cancer Research audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 9.89% 24.67x
Disease Cluster 5.77% 21.50x
Reproductive Health 9.18% 20.51x
Cardiac & Other Health Research 10.39% 20.45x
Home Décor, Furniture, & Decorating 0.09% 17.55x
Healthcare - Doctors & Diagnosis 9.22% 17.04x
Medical & Pharmaceutical Scholarship 20.59% 16.66x
Natural Diet & Supplement Researchers 9.19% 15.61x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 4.90% 15.12x
Back & Spine 14.75% 15.01x
Composition Percentage: The overlap percentage between the Cancer Research audience and the Content Affinity attribute.
Index: A comparison of the Cancer Research audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cancer Research audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000