Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 628.4 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 628.4 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 57.30% 30.35x
Mazda Vehicle Shoppers 44.98% 22.32x
Corvette Enthusiasts 53.39% 21.92x
Volvo Vehicle Shoppers 41.06% 21.00x
Subaru Vehicle Shoppers 36.67% 20.68x
Acura Vehicle Shoppers 48.19% 20.43x
Auto Repair Researchers 49.42% 20.21x
Honda Vehicle Shoppers 47.74% 20.19x
Jeep Vehicle Shoppers 47.04% 19.69x
Cadillac Vehicle Shoppers 62.79% 19.62x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 2.73x
Eddie Bauer 0.02% 2.23x
Kate Spade 0.01% 1.65x
H&M 0.02% 1.60x
Michael Kors 0.02% 1.44x
Express 0.04% 1.42x
Hollister 0.02% 1.39x
Victoria's Secret 0.06% 1.39x
Old Navy 0.05% 1.31x
Coach 0.01% 1.23x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is landroversonly.com.

Website Composition Index
landroversonly.com 2.88% 251.78x
audiforums.com 10.42% 230.75x
volkswagenownersclub.com 3.75% 227.46x
m5board.com 5.04% 225.44x
mini2.com 4.85% 214.82x
audizine.com 21.86% 213.50x
6speedonline.com 9.91% 213.22x
passatworld.com 7.00% 207.19x
a5oc.com 2.36% 196.57x
mercedesforum.com 3.02% 196.49x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.39% 79.94x
Motorsport Equipment 9.95% 65.62x
Auto Body Upkeep & Repair Researchers 0.51% 56.71x
Auto Tires & Parts Repair Researchers 0.22% 36.16x
Auto Enthusiast Information Researchers 12.22% 31.45x
Trucking 4.52% 30.82x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.70% 24.83x
Classic Car Enthusiasts 24.81% 24.65x
Motorcycles & Snowmobiles 18.63% 22.99x
Power Tools 1.99% 22.93x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male