Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 915.2 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 915.2 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 64.26% 25.89x
Lexus Vehicle Shoppers 61.48% 21.77x
Auto Repair Researchers 55.44% 20.81x
Corvette Enthusiasts 55.62% 20.74x
Car Buyers 50.34% 20.73x
Mazda Vehicle Shoppers 51.29% 20.42x
Volvo Vehicle Shoppers 48.90% 20.42x
Jaguar Vehicle Shoppers 54.56% 19.67x
Acura Vehicle Shoppers 51.38% 19.52x
Honda Vehicle Shoppers 51.99% 19.23x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Express.

Location Composition Index
Express 0.01% 2.18x
Buckle 0.01% 1.61x
Journeys 0.01% 1.39x
Victoria's Secret 0.01% 1.26x
Carhartt 0.16% 1.04x
Maurices 0.01% 0.77x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is shopdap.com.

Website Composition Index
shopdap.com 3.13% 215.86x
goapr.com 4.06% 212.40x
rmeuropean.com 2.47% 203.24x
quattroworld.com 1.21% 198.69x
landroversonly.com 3.05% 198.33x
bavauto.com 1.14% 193.51x
motorgeek.com 1.09% 192.68x
roverparts.com 1.10% 189.60x
audiforums.com 10.61% 189.08x
m5board.com 4.95% 184.97x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 17.82% 55.77x
Auto Body Upkeep & Repair Researchers 5.84% 44.08x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 42.24x
Car Keys, Locks & Remotes 7.50% 33.86x
Auto Tires & Parts Repair Researchers 2.91% 33.34x
Auto Enthusiast Information Researchers 15.05% 28.69x
Motorcycles & Snowmobiles 20.21% 28.53x
Trucking 10.51% 26.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.30% 24.97x
General Interest 0.17% 23.95x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male