Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 786 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 786 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 56.14% 24.62x
Lexus Vehicle Shoppers 59.77% 19.68x
Mazda Vehicle Shoppers 44.13% 18.91x
Corvette Enthusiasts 51.46% 18.74x
Infiniti Vehicle Shoppers 51.20% 18.52x
Jaguar Vehicle Shoppers 53.56% 18.33x
Volvo Vehicle Shoppers 42.35% 18.32x
Auto Repair Researchers 49.76% 18.18x
Honda Vehicle Shoppers 46.38% 18.08x
Car Buyers 43.48% 17.94x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.79x
American Eagle Outfitters 0.02% 1.48x
Jos A. Bank Clothiers 0.02% 1.45x
Forever 21 0.01% 1.34x
White House Black Market 0.02% 1.28x
Gymboree 0.01% 1.24x
Banana Republic 0.02% 1.19x
Journeys 0.02% 1.15x
Dressbarn 0.01% 1.11x
Zumiez 0.01% 1.07x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is landroversonly.com.

Website Composition Index
landroversonly.com 2.82% 214.92x
audiforums.com 10.32% 204.30x
m5board.com 5.11% 198.95x
volkswagenownersclub.com 3.69% 198.78x
mini2.com 4.60% 187.08x
6speedonline.com 10.34% 185.74x
audizine.com 20.27% 184.28x
passatworld.com 7.36% 177.96x
mercedesforum.com 2.86% 173.85x
rangerovers.net 5.10% 168.79x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.18% 83.71x
Motorsport Equipment 12.55% 53.94x
Auto Body Upkeep & Repair Researchers 1.25% 50.39x
Car Keys, Locks & Remotes 1.07% 46.27x
Auto Tires & Parts Repair Researchers 0.77% 36.44x
Auto Enthusiast Information Researchers 11.61% 29.07x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.73% 25.63x
Trucking 6.89% 25.26x
Auctions & Repossessions 0.10% 23.47x
Hobby Drones & Remote-Controlled Cars 0.14% 22.24x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male