Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 501 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 501 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 53.32% 32.99x
Volkswagen Vehicle Shopper 63.75% 31.99x
Mercedes-Benz Vehicle Shoppers 70.12% 29.81x
Mazda Vehicle Shoppers 41.31% 22.06x
Volvo Vehicle Shoppers 38.22% 21.47x
Subaru Vehicle Shoppers 31.45% 21.46x
Honda Vehicle Shoppers 45.11% 20.19x
Acura Vehicle Shoppers 45.49% 19.84x
Car Buyers 37.09% 19.04x
Auto Repair Researchers 46.89% 19.02x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.01% 3.19x
Hollister 0.01% 1.87x
J. Crew 0.01% 1.82x
Forever 21 0.01% 1.58x
Eddie Bauer 0.01% 1.56x
American Eagle Outfitters 0.02% 1.54x
Express 0.02% 1.37x
Victoria's Secret 0.03% 1.36x
Lane Bryant 0.01% 1.30x
Mens Wearhouse 0.02% 1.28x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is landroversonly.com.

Website Composition Index
landroversonly.com 2.64% 224.94x
volkswagenownersclub.com 3.55% 202.91x
m5board.com 4.92% 199.42x
audiforums.com 10.76% 196.91x
audizine.com 18.40% 192.99x
mini2.com 4.89% 192.43x
6speedonline.com 10.38% 189.94x
passatworld.com 6.45% 185.02x
rangerovers.net 5.23% 175.66x
a5oc.com 2.12% 172.52x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.40% 83.52x
Motorsport Equipment 8.92% 60.43x
Auto Body Upkeep & Repair Researchers 0.33% 40.02x
Trucking 3.61% 32.35x
Auto Enthusiast Information Researchers 12.32% 29.16x
Auto Tires & Parts Repair Researchers 0.07% 27.31x
Hobby Drones & Remote-Controlled Cars 0.05% 23.18x
Classic Car Enthusiasts 25.12% 22.08x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.30% 21.46x
Power Tools 1.44% 19.74x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male