Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1.1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 59.12% 35.06x
BMW Vehicle Shoppers 39.21% 26.75x
Volvo Vehicle Shoppers 41.21% 26.74x
Mazda Vehicle Shoppers 44.00% 25.83x
Corvette Enthusiasts 45.82% 25.68x
Jaguar Vehicle Shoppers 47.07% 25.01x
Volkswagen Vehicle Shopper 47.05% 24.47x
Car Enthusiasts 36.14% 24.23x
Car Buyers 41.23% 24.23x
Acura Vehicle Shoppers 40.68% 23.96x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Armani.

Location Composition Index
Armani 0.06% 1.48x
Hollister 0.04% 1.37x
Abercrombie & Fitch 0.05% 1.33x
Jos A. Bank Clothiers 0.38% 1.31x
Topshop 0.02% 1.29x
Johnston and Murphy 0.17% 1.28x
Levi Strauss 0.03% 1.26x
H&M 0.08% 1.24x
Mens Wearhouse 0.58% 1.23x
Charlotte Russe 0.05% 1.21x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is esetuning.com.

Website Composition Index
esetuning.com 1.73% 235.50x
urotuning.com 4.10% 232.13x
quattroworld.com 1.15% 230.40x
bimmerboard.com 1.32% 230.02x
landroversonly.com 2.70% 226.95x
suncoastparts.com 1.54% 221.99x
pelicanparts.com 1.71% 218.26x
m5board.com 4.27% 213.90x
fabspeed.com 2.28% 213.49x
audiforums.com 9.66% 212.90x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 20.11% 44.01x
Auto Body Upkeep & Repair Researchers 10.53% 34.92x
Motorcycles & Snowmobiles 13.39% 32.00x
Auto Tires & Parts Repair Researchers 5.89% 26.37x
Car Keys, Locks & Remotes 13.59% 24.80x
Auto Enthusiast Information Researchers 18.22% 23.75x
Classic Car Enthusiasts 26.32% 20.40x
Motorcycle Racing Researchers 1.21% 20.08x
Trucking 13.41% 19.02x
Watches & Jewelry 0.02% 18.64x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male