Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 61.59% 26.81x
Lexus Vehicle Shoppers 59.61% 22.52x
Auto Repair Researchers 53.56% 21.59x
Mazda Vehicle Shoppers 48.54% 21.35x
Corvette Enthusiasts 52.51% 21.00x
Car Buyers 49.44% 20.97x
Volvo Vehicle Shoppers 47.54% 20.32x
Acura Vehicle Shoppers 47.74% 20.23x
Honda Vehicle Shoppers 48.48% 20.12x
Car Enthusiasts 45.54% 19.91x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.92x
Chicos 0.01% 1.68x
White House Black Market 0.01% 1.67x
Express 0.01% 1.48x
Victoria's Secret 0.02% 1.43x
Journeys 0.01% 1.33x
Old Navy 0.01% 1.14x
Carhartt 0.12% 1.01x
Mens Wearhouse 0.01% 0.76x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is urotuning.com.

Website Composition Index
urotuning.com 1.11% 202.86x
shopdap.com 4.05% 196.12x
goapr.com 5.23% 191.24x
fabspeed.com 1.30% 191.11x
quattroworld.com 1.10% 186.68x
rmeuropean.com 3.23% 185.04x
landroversonly.com 2.77% 184.21x
suncoastparts.com 1.06% 181.46x
motorgeek.com 1.01% 178.51x
audiforums.com 10.32% 176.60x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 17.92% 52.29x
Auto Body Upkeep & Repair Researchers 6.63% 41.32x
Auto Tires & Parts Repair Researchers 3.38% 32.38x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 32.19x
Car Keys, Locks & Remotes 9.11% 30.92x
Motorcycles & Snowmobiles 18.69% 28.99x
Auto Enthusiast Information Researchers 15.50% 27.25x
Trucking 10.86% 25.40x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.28% 24.23x
Classic Car Enthusiasts 29.17% 22.13x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male