Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 669.4 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 669.4 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 64.89% 26.68x
Lexus Vehicle Shoppers 59.14% 21.89x
Volvo Vehicle Shoppers 50.89% 21.05x
Mazda Vehicle Shoppers 51.80% 20.97x
Corvette Enthusiasts 53.56% 20.79x
Car Buyers 50.22% 20.62x
Auto Repair Researchers 54.06% 20.39x
BMW Vehicle Shoppers 46.22% 20.36x
Jaguar Vehicle Shoppers 53.98% 20.04x
Car Enthusiasts 45.39% 19.87x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Free People.

Location Composition Index
Free People 0.02% 1.63x
Uniqlo 0.02% 1.50x
REI 0.02% 1.42x
Urban Outfitters 0.05% 1.39x
Madewell 0.01% 1.35x
Bonobos 0.02% 1.31x
Chicos 0.05% 1.28x
H&M 0.06% 1.27x
Mens Wearhouse 0.11% 1.27x
Ann Taylor 0.02% 1.25x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is audizine.com.

Website Composition Index
audizine.com 12.47% 227.85x
audiforums.com 9.34% 210.33x
shopdap.com 6.07% 204.09x
goapr.com 7.97% 201.88x
rmeuropean.com 6.10% 197.20x
6speedonline.com 9.66% 184.23x
benzworld.org 21.87% 180.63x
landroverforums.com 5.37% 176.37x
passatworld.com 5.65% 172.36x
autohausaz.com 16.47% 163.14x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 19.54% 47.36x
Auto Body Upkeep & Repair Researchers 8.79% 38.16x
Motorcycles & Snowmobiles 16.09% 31.21x
Auto Tires & Parts Repair Researchers 4.46% 29.88x
Car Keys, Locks & Remotes 12.42% 27.72x
Auto Enthusiast Information Researchers 17.32% 26.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.04% 22.92x
Trucking 12.50% 22.34x
Assorted Topics (Toys, T-Shirts, Volvos) 0.29% 22.01x
Classic Car Enthusiasts 27.92% 21.93x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male