Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 550.3 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 550.3 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 60.99% 28.89x
Car Buyers 48.33% 23.43x
Lexus Vehicle Shoppers 61.97% 23.30x
Corvette Enthusiasts 54.54% 22.75x
Mazda Vehicle Shoppers 49.48% 22.70x
Auto Repair Researchers 54.50% 22.47x
Honda Vehicle Shoppers 50.57% 22.39x
Car Enthusiasts 44.27% 22.13x
Subaru Vehicle Shoppers 41.88% 21.71x
Volvo Vehicle Shoppers 48.37% 21.61x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.08x
Aeropostale 0.02% 1.74x
Dressbarn 0.01% 1.66x
Mens Wearhouse 0.01% 1.47x
Banana Republic 0.01% 1.38x
Express 0.01% 1.38x
Zumiez 0.01% 1.33x
Buckle 0.01% 1.25x
The Childrens Place 0.01% 1.12x
Victoria's Secret 0.02% 1.01x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is landroversonly.com.

Website Composition Index
landroversonly.com 3.15% 293.26x
audiforums.com 10.66% 279.04x
m5board.com 5.27% 270.85x
volkswagenownersclub.com 3.64% 270.31x
autohausaz.com 3.55% 268.59x
mini2.com 4.51% 259.29x
6speedonline.com 11.02% 249.39x
audizine.com 12.85% 247.70x
mercedesforum.com 2.70% 241.29x
passatworld.com 7.43% 232.76x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 14.57% 74.33x
Auto Body Upkeep & Repair Researchers 3.34% 66.43x
Assorted Topics (Toys, T-Shirts, Volvos) 0.17% 62.63x
Car Keys, Locks & Remotes 3.36% 51.20x
Auto Tires & Parts Repair Researchers 1.59% 45.52x
Auto Enthusiast Information Researchers 12.60% 38.81x
General Interest 0.09% 37.59x
Motorcycles & Snowmobiles 19.97% 33.09x
Trucking 8.61% 32.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.82% 32.48x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male