Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 576.5 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 576.5 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 64.84% 20.34x
Lexus Vehicle Shoppers 65.74% 17.65x
Car Buyers 54.49% 16.97x
Auto Repair Researchers 58.94% 16.73x
Automotive News Readers 34.31% 16.40x
Volvo Vehicle Shoppers 52.09% 16.33x
Honda Vehicle Shoppers 53.62% 16.13x
Mazda Vehicle Shoppers 53.59% 16.03x
Corvette Enthusiasts 58.81% 15.92x
Car Enthusiasts 51.45% 15.69x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Madewell.

Location Composition Index
Madewell 0.01% 4.67x
Forever 21 0.01% 2.54x
American Eagle Outfitters 0.02% 2.32x
Lululemon 0.01% 2.30x
Jos A. Bank Clothiers 0.02% 2.15x
LOFT 0.02% 2.05x
Hollister 0.01% 1.99x
Buckle 0.02% 1.95x
Aeropostale 0.02% 1.92x
Journeys 0.03% 1.73x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is goapr.com.

Website Composition Index
goapr.com 2.80% 264.37x
landroversonly.com 3.18% 245.23x
audiforums.com 10.61% 234.80x
m5board.com 5.32% 230.20x
volkswagenownersclub.com 3.59% 226.11x
autohausaz.com 5.68% 223.03x
mini2.com 4.53% 221.67x
6speedonline.com 11.84% 210.24x
audizine.com 7.45% 207.12x
mercedesforum.com 2.82% 205.57x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 16.69% 55.29x
Auto Body Upkeep & Repair Researchers 4.69% 47.26x
Assorted Topics (Toys, T-Shirts, Volvos) 0.19% 40.02x
Car Keys, Locks & Remotes 5.20% 35.66x
Auto Tires & Parts Repair Researchers 2.25% 32.71x
Auto Enthusiast Information Researchers 14.48% 28.75x
General Interest 0.15% 28.08x
Motorcycles & Snowmobiles 21.34% 26.30x
Trucking 9.93% 25.45x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.64% 24.38x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male