Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 60.13% 33.08x
BMW Vehicle Shoppers 42.53% 23.47x
Volkswagen Vehicle Shopper 45.70% 23.23x
Corvette Enthusiasts 46.02% 22.86x
Car Buyers 41.52% 22.08x
Jaguar Vehicle Shoppers 46.65% 21.70x
Acura Vehicle Shoppers 40.24% 21.67x
Auto Repair Researchers 42.11% 21.57x
Ford Mustang Enthusiasts 40.00% 21.22x
Car Collector Enthusiasts 41.92% 20.92x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.85x
Lorna Jane 0.01% 1.55x
REI 0.03% 1.48x
The North Face 0.03% 1.47x
Michael Kors 0.02% 1.45x
Coach 0.08% 1.43x
H&M 0.04% 1.40x
Gymboree 0.04% 1.33x
Tommy Bahama 0.03% 1.31x
LOFT 0.05% 1.30x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is bimmerboard.com.

Website Composition Index
bimmerboard.com 1.51% 298.87x
esetuning.com 2.03% 298.54x
jhmotorsports.com 1.50% 287.92x
landroversonly.com 2.78% 287.25x
pelicanparts.com 3.62% 282.34x
fabspeed.com 2.09% 274.87x
m5board.com 4.38% 272.50x
shopdap.com 6.32% 272.48x
mini2.com 3.01% 268.09x
audiforums.com 10.75% 265.41x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 19.64% 47.81x
Motorcycles & Snowmobiles 11.12% 39.11x
Auto Body Upkeep & Repair Researchers 12.88% 36.64x
Car Keys, Locks & Remotes 13.65% 27.57x
Auto Enthusiast Information Researchers 17.63% 27.47x
Auto Tires & Parts Repair Researchers 7.57% 25.13x
Motorcycle Racing Researchers 1.01% 22.75x
Classic Car Enthusiasts 26.00% 21.46x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 17.76% 20.75x
Environmentally Friendly Cars 0.15% 19.49x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male