Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 66.13% 24.74x
Lexus Vehicle Shoppers 58.48% 20.02x
Volvo Vehicle Shoppers 50.66% 19.49x
Corvette Enthusiasts 53.97% 19.46x
Mazda Vehicle Shoppers 52.66% 19.16x
Car Buyers 50.30% 18.88x
BMW Vehicle Shoppers 46.85% 18.69x
Auto Repair Researchers 53.27% 18.67x
Jaguar Vehicle Shoppers 55.55% 18.45x
Car Enthusiasts 45.62% 18.33x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is H&M.

Location Composition Index
H&M 0.08% 1.37x
Jos A. Bank Clothiers 0.33% 1.34x
Madewell 0.03% 1.34x
White House Black Market 0.38% 1.28x
Journeys 0.06% 1.26x
Kate Spade 0.03% 1.24x
Mens Wearhouse 0.51% 1.24x
Patagonia 0.01% 1.22x
Levi Strauss 0.02% 1.21x
LOFT 0.08% 1.20x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is esetuning.com.

Website Composition Index
esetuning.com 1.33% 236.29x
urotuning.com 2.91% 231.24x
bimmerboard.com 1.26% 225.72x
landroversonly.com 2.76% 223.46x
jhmotorsports.com 1.43% 223.21x
quattroworld.com 1.13% 223.05x
suncoastparts.com 1.14% 221.84x
pelicanparts.com 1.24% 216.71x
vivaperformance.com 1.10% 214.05x
fabspeed.com 2.12% 212.42x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 20.02% 43.60x
Auto Body Upkeep & Repair Researchers 9.52% 34.67x
Motorcycles & Snowmobiles 15.76% 29.15x
Auto Tires & Parts Repair Researchers 5.01% 27.10x
Car Keys, Locks & Remotes 13.10% 24.74x
Auto Enthusiast Information Researchers 18.05% 23.98x
Watches & Jewelry 0.03% 21.61x
Classic Car Enthusiasts 27.64% 19.90x
Trucking 13.19% 19.78x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.83% 18.90x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male