Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 985.3 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 985.3 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 61.73% 33.33x
BMW Vehicle Shoppers 43.60% 25.06x
Corvette Enthusiasts 48.00% 23.99x
Car Buyers 43.83% 23.23x
Acura Vehicle Shoppers 41.67% 22.96x
Volkswagen Vehicle Shopper 48.15% 22.83x
Auto Repair Researchers 44.55% 22.37x
Jaguar Vehicle Shoppers 49.22% 22.27x
Car Collector Enthusiasts 44.54% 22.08x
Car Enthusiasts 40.47% 22.01x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.07x
Express Outlets 0.01% 1.46x
Michael Kors 0.03% 1.45x
Abercrombie & Fitch 0.05% 1.43x
Talbots 0.07% 1.40x
Eddie Bauer 0.02% 1.39x
Lane Bryant 0.07% 1.35x
J. Crew 0.05% 1.33x
Chicos 0.06% 1.32x
Tommy Bahama 0.03% 1.31x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is esetuning.com.

Website Composition Index
esetuning.com 2.01% 320.46x
landroversonly.com 2.80% 319.00x
urotuning.com 7.49% 313.76x
pelicanparts.com 2.78% 308.39x
m5board.com 4.31% 300.87x
fabspeed.com 2.25% 299.87x
suncoastparts.com 2.81% 299.40x
mini2.com 3.00% 298.30x
audiforums.com 10.54% 296.84x
shopdap.com 6.62% 294.90x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 20.01% 52.65x
Motorcycles & Snowmobiles 11.60% 41.23x
Auto Body Upkeep & Repair Researchers 12.58% 40.42x
Auto Enthusiast Information Researchers 17.68% 30.05x
Car Keys, Locks & Remotes 13.71% 30.03x
Auto Tires & Parts Repair Researchers 7.38% 29.30x
Motorcycle Racing Researchers 1.13% 24.88x
Classic Car Enthusiasts 25.91% 23.30x
Environmentally Friendly Cars 0.15% 23.21x
Trucking 14.42% 21.00x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male