Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 602.2 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 602.2 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 56.67% 26.18x
Lexus Vehicle Shoppers 60.36% 21.02x
Mazda Vehicle Shoppers 46.58% 19.96x
Corvette Enthusiasts 52.40% 19.65x
Honda Vehicle Shoppers 47.70% 19.34x
Auto Repair Researchers 50.80% 19.21x
Infiniti Vehicle Shoppers 49.82% 19.09x
Car Buyers 44.35% 19.09x
Volvo Vehicle Shoppers 42.72% 18.98x
Acura Vehicle Shoppers 47.00% 18.65x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Journeys.

Location Composition Index
Journeys 0.01% 1.80x
Carhartt 0.03% 0.70x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is landroversonly.com.

Website Composition Index
landroversonly.com 3.05% 253.59x
audiforums.com 10.75% 239.80x
m5board.com 5.17% 233.35x
volkswagenownersclub.com 3.68% 233.01x
mini2.com 4.45% 220.12x
audizine.com 18.07% 219.08x
6speedonline.com 10.54% 214.62x
mercedesforum.com 2.59% 207.77x
passatworld.com 7.47% 205.09x
rangerovers.net 5.15% 197.25x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.18% 77.09x
Motorsport Equipment 12.73% 60.01x
Auto Body Upkeep & Repair Researchers 1.88% 56.73x
Car Keys, Locks & Remotes 1.75% 47.07x
Auto Tires & Parts Repair Researchers 0.99% 38.46x
Auto Enthusiast Information Researchers 11.13% 32.34x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.93% 28.38x
Trucking 7.38% 27.67x
Motorcycles & Snowmobiles 18.64% 26.68x
General Interest 0.04% 25.89x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male