Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 62.21% 31.38x
BMW Vehicle Shoppers 44.45% 22.64x
Volkswagen Vehicle Shopper 46.80% 22.20x
Corvette Enthusiasts 46.94% 21.84x
Jaguar Vehicle Shoppers 46.79% 21.35x
Car Buyers 41.71% 21.26x
Auto Repair Researchers 42.29% 20.69x
Car Collector Enthusiasts 40.90% 20.45x
Acura Vehicle Shoppers 41.19% 20.43x
Automotive Industry 38.04% 20.18x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.51x
Ralph Lauren 0.01% 1.49x
Belk 0.02% 1.45x
REI 0.02% 1.39x
Free People 0.02% 1.31x
Zumiez 0.03% 1.30x
Tommy Bahama 0.02% 1.28x
Ann Taylor 0.02% 1.28x
Brooks Brothers 0.03% 1.25x
Charlotte Russe 0.02% 1.18x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is esetuning.com.

Website Composition Index
esetuning.com 2.03% 320.79x
landroversonly.com 2.85% 302.54x
pelicanparts.com 4.33% 297.53x
fabspeed.com 1.86% 294.02x
m5board.com 4.67% 291.12x
urotuning.com 8.32% 287.60x
mini2.com 3.15% 281.16x
rmeuropean.com 6.66% 280.47x
audiforums.com 10.88% 280.33x
suncoastparts.com 3.30% 276.85x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 19.12% 47.73x
Motorcycles & Snowmobiles 10.31% 38.93x
Auto Body Upkeep & Repair Researchers 12.82% 35.99x
Car Keys, Locks & Remotes 12.94% 28.29x
Auto Enthusiast Information Researchers 17.04% 28.02x
Auto Tires & Parts Repair Researchers 7.12% 24.78x
Motorcycle Racing Researchers 0.98% 21.96x
Classic Car Enthusiasts 25.47% 21.26x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 15.89% 21.09x
Car Shopping 13.82% 19.06x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000