Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 59.95% 37.50x
BMW Vehicle Shoppers 40.73% 28.75x
Corvette Enthusiasts 46.55% 26.55x
Jaguar Vehicle Shoppers 47.57% 25.92x
Car Buyers 41.72% 25.84x
Car Enthusiasts 37.42% 25.50x
Acura Vehicle Shoppers 40.53% 25.33x
Volkswagen Vehicle Shopper 47.72% 25.21x
Auto Repair Researchers 42.83% 25.01x
Car Collector Enthusiasts 42.98% 24.61x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.26x
Mens Wearhouse 0.42% 1.14x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is bimmerboard.com.

Website Composition Index
bimmerboard.com 1.38% 278.16x
urotuning.com 5.58% 272.29x
landroversonly.com 2.72% 270.78x
esetuning.com 2.07% 266.75x
suncoastparts.com 2.13% 262.12x
pelicanparts.com 2.23% 257.84x
audiforums.com 9.89% 254.49x
m5board.com 4.44% 252.81x
shopdap.com 6.74% 251.45x
mini2.com 3.10% 250.50x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 20.32% 47.11x
Auto Body Upkeep & Repair Researchers 11.29% 37.71x
Motorcycles & Snowmobiles 12.32% 36.27x
Auto Tires & Parts Repair Researchers 6.66% 27.33x
Car Keys, Locks & Remotes 13.52% 26.81x
Auto Enthusiast Information Researchers 17.85% 26.16x
Classic Car Enthusiasts 25.78% 21.57x
Trucking 13.76% 19.77x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.96% 17.59x
Car Shopping 14.86% 17.15x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male