Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 1.1 Million Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 66.87% 21.54x
Lexus Vehicle Shoppers 62.58% 18.74x
Corvette Enthusiasts 54.80% 18.06x
Mazda Vehicle Shoppers 52.56% 17.91x
Auto Repair Researchers 56.86% 17.66x
Car Buyers 53.46% 17.38x
Car Enthusiasts 47.98% 17.02x
BMW Vehicle Shoppers 46.67% 16.94x
Jaguar Vehicle Shoppers 56.04% 16.92x
Tire Shoppers 55.86% 16.76x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.49x
Ann Taylor 0.02% 1.55x
Tommy Bahama 0.01% 1.49x
White House Black Market 0.06% 1.42x
Belk 0.01% 1.41x
H&M 0.06% 1.36x
Banana Republic 0.07% 1.29x
Hollister 0.04% 1.29x
Jos A. Bank Clothiers 0.04% 1.26x
Gap 0.07% 1.22x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is urotuning.com.

Website Composition Index
urotuning.com 1.58% 204.45x
bimmerboard.com 1.07% 201.08x
shopdap.com 5.53% 193.51x
quattroworld.com 1.05% 192.30x
landroversonly.com 2.40% 191.99x
fabspeed.com 1.77% 189.79x
goapr.com 7.02% 185.30x
rmeuropean.com 4.54% 184.00x
motorgeek.com 1.02% 182.50x
audiforums.com 9.65% 179.51x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 18.89% 45.74x
Auto Body Upkeep & Repair Researchers 8.05% 36.49x
Auto Tires & Parts Repair Researchers 4.01% 28.17x
Motorcycles & Snowmobiles 17.04% 27.96x
Car Keys, Locks & Remotes 11.39% 26.43x
Auto Enthusiast Information Researchers 16.51% 24.78x
Assorted Topics (Toys, T-Shirts, Volvos) 0.27% 24.06x
Trucking 11.92% 21.93x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.21% 21.82x
Classic Car Enthusiasts 28.01% 20.59x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male