Dstillery Audiences

CAR ENTHUSIASTS

Audience Size: 493.4 Thousand Devices

Explore the Car Enthusiasts Audience

Below you'll find more information about the Car Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 493.4 thousand unique devices whose actions qualify for the Car Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Car Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Enthusiasts audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 49.91% 37.74x
Volkswagen Vehicle Shopper 59.51% 37.21x
Mercedes-Benz Vehicle Shoppers 67.59% 32.65x
Mazda Vehicle Shoppers 38.04% 24.55x
Subaru Vehicle Shoppers 28.26% 23.52x
Volvo Vehicle Shoppers 34.52% 23.36x
Auto Repair Researchers 44.21% 21.87x
Honda Vehicle Shoppers 42.77% 21.43x
Acura Vehicle Shoppers 42.87% 20.56x
Japanese Luxury Car Enthusiasts 54.55% 19.61x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Interest attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.78x
Michael Kors 0.02% 2.25x
American Apparel 0.01% 2.16x
Urban Outfitters 0.03% 1.99x
Talbots 0.02% 1.82x
Lululemon 0.01% 1.72x
Chicos 0.02% 1.49x
Old Navy 0.02% 1.32x
Mens Wearhouse 0.01% 1.04x
Aeropostale 0.01% 0.85x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Location attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Enthusiasts audience is volkswagenownersclub.com.

Website Composition Index
volkswagenownersclub.com 3.29% 228.83x
audizine.com 16.26% 226.28x
m5board.com 4.48% 226.27x
mini2.com 4.76% 224.85x
audiforums.com 10.90% 218.79x
6speedonline.com 10.90% 212.24x
passatworld.com 6.05% 211.17x
rangerovers.net 5.09% 199.91x
benzworld.org 22.05% 192.31x
mercedesforum.com 3.15% 180.96x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Web attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Enthusiasts audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.27% 72.08x
Motorsport Equipment 7.79% 60.59x
Auto Body Upkeep & Repair Researchers 0.25% 36.74x
Trucking 2.71% 36.01x
Auto Enthusiast Information Researchers 11.31% 30.21x
Classic Car Enthusiasts 23.06% 21.38x
Power Tools 1.17% 20.94x
Motorcycles & Snowmobiles 15.37% 19.54x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.87% 18.90x
Mining & Natural Resources 0.06% 17.71x
Composition Percentage: The overlap percentage between the Car Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Car Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male