Dstillery Audiences

CAR FORUMS

Audience Size: 5.6 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 51.26% 19.03x
Diesel Vehicle Shoppers 49.24% 17.65x
Jeep Vehicle Shoppers 44.06% 17.19x
Dodge Vehicle Shoppers 44.98% 16.49x
Corvette Enthusiasts 39.23% 15.59x
Honda Vehicle Shoppers 40.36% 15.24x
Quads and ATV Enthusiasts 40.85% 15.12x
Auto Repair Researchers 37.29% 14.86x
Ford Mustang Enthusiasts 36.10% 14.74x
Mazda Vehicle Shoppers 33.59% 13.78x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.40x
Eddie Bauer 0.01% 1.28x
Buckle 0.03% 1.04x
Talbots 0.02% 0.99x
Jos A. Bank Clothiers 0.02% 0.97x
Lane Bryant 0.02% 0.97x
White House Black Market 0.03% 0.96x
Journeys 0.04% 0.96x
Dressbarn 0.02% 0.96x
Gymboree 0.02% 0.94x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.16% 43.29x
powerstrokenation.com 3.30% 43.17x
powerstroke.org 6.69% 41.60x
thedieselstop.com 6.81% 40.88x
dodgetalk.com 3.73% 40.23x
dakota-durango.com 1.16% 40.11x
dieselplace.com 5.48% 40.10x
thedieselgarage.com 1.90% 40.07x
dieseltruckresource.com 7.82% 39.63x
f150online.com 9.80% 39.40x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 10.94% 22.73x
Auto Body Upkeep & Repair Researchers 3.81% 19.84x
Motorsport Equipment 7.39% 19.70x
Car Keys, Locks & Remotes 6.83% 18.74x
Auto Enthusiast Information Researchers 10.66% 17.51x
Auto Tires & Parts Repair Researchers 2.16% 17.37x
Motorcycles & Snowmobiles 10.42% 17.18x
Classic Car Enthusiasts 21.41% 16.51x
Power Tools 3.75% 14.51x
Recreational Motor Sport Enthusiasts 2.32% 14.47x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male