Explore the Car Forums Audience
Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Car Forums audience.
INTERESTS
The Car Forums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Forums audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 56.68% | 20.32x |
| Diesel Vehicle Shoppers | 54.37% | 18.57x |
| Jeep Vehicle Shoppers | 49.14% | 18.26x |
| Dodge Vehicle Shoppers | 49.96% | 17.69x |
| Honda Vehicle Shoppers | 44.37% | 16.74x |
| Corvette Enthusiasts | 43.11% | 16.73x |
| Quads and ATV Enthusiasts | 45.47% | 15.85x |
| Ford Mustang Enthusiasts | 40.34% | 15.71x |
| Auto Repair Researchers | 41.23% | 15.55x |
| Mazda Vehicle Shoppers | 37.21% | 15.06x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
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APPAREL RETAILERS
The Car Forums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.33x |
| Buckle | 0.06% | 1.14x |
| Belk | 0.01% | 1.14x |
| Eddie Bauer | 0.02% | 1.06x |
| Dressbarn | 0.03% | 1.02x |
| Aeropostale | 0.04% | 1.02x |
| Chicos | 0.04% | 0.99x |
| Zumiez | 0.05% | 0.96x |
| Gymboree | 0.04% | 0.96x |
| Charlotte Russe | 0.03% | 0.96x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
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WEBSITES
The Car Forums audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Forums audience is powerstrokenation.com.
| Website | Composition | Index |
| powerstrokenation.com | 3.60% | 60.67x |
| powerstroke.org | 7.17% | 59.50x |
| thedieselstop.com | 6.91% | 57.09x |
| dieselbombers.com | 2.40% | 56.85x |
| cumminsforum.com | 8.73% | 54.27x |
| dieselplace.com | 5.62% | 54.10x |
| dieseltruckresource.com | 7.86% | 53.43x |
| dodgetalk.com | 3.69% | 53.29x |
| dakota-durango.com | 1.18% | 52.44x |
| duramaxforum.com | 5.64% | 52.28x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 13.82% | 24.70x |
| Auto Body Upkeep & Repair Researchers | 4.91% | 21.32x |
| Motorsport Equipment | 8.56% | 20.75x |
| Car Keys, Locks & Remotes | 9.13% | 20.39x |
| Motorcycles & Snowmobiles | 10.11% | 19.62x |
| Auto Enthusiast Information Researchers | 12.70% | 19.45x |
| Auto Tires & Parts Repair Researchers | 2.89% | 19.34x |
| Classic Car Enthusiasts | 22.55% | 17.71x |
| Rural Living | 0.10% | 16.31x |
| Recreational Motor Sport Enthusiasts | 2.88% | 15.72x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
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DEMOGRAPHICS
The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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