Dstillery Audiences

CAR FORUMS

Audience Size: 3.8 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 56.51% 18.98x
Diesel Vehicle Shoppers 52.49% 17.13x
Jeep Vehicle Shoppers 43.97% 16.47x
Dodge Vehicle Shoppers 43.66% 15.35x
Honda Vehicle Shoppers 37.26% 15.15x
Corvette Enthusiasts 38.22% 14.10x
Cadillac Vehicle Shoppers 44.28% 13.71x
Auto Repair Researchers 34.96% 13.44x
Quads and ATV Enthusiasts 40.87% 13.19x
Ford Mustang Enthusiasts 33.18% 13.07x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.19x
Maurices 0.05% 1.14x
Lane Bryant 0.02% 1.06x
American Eagle Outfitters 0.02% 1.05x
Mens Wearhouse 0.03% 1.03x
Talbots 0.01% 1.03x
The Childrens Place 0.03% 1.01x
Buckle 0.02% 0.97x
Old Navy 0.04% 0.97x
Dressbarn 0.02% 0.97x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 1.98% 47.59x
powerstrokenation.com 3.98% 47.25x
powerstroke.org 7.40% 44.42x
dieselplace.com 5.43% 44.32x
dodgetalk.com 5.09% 44.02x
thedieselstop.com 8.67% 44.01x
dakota-durango.com 1.33% 43.90x
thedieselgarage.com 2.08% 43.69x
dieseltruckresource.com 7.12% 43.52x
355nation.net 1.59% 43.41x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 4.70% 23.11x
Car Keys, Locks & Remotes 0.23% 22.93x
Auto Body Upkeep & Repair Researchers 0.33% 22.06x
Motorsport Equipment 3.92% 20.17x
Auto Enthusiast Information Researchers 7.73% 18.06x
Auto Tires & Parts Repair Researchers 0.22% 17.91x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 17.39x
Classic Car Enthusiasts 19.15% 16.89x
Power Tools 1.84% 16.58x
Auctions & Repossessions 0.02% 14.98x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male