Dstillery Audiences

CAR FORUMS

Audience Size: 4.1 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 49.45% 22.21x
Jeep Vehicle Shoppers 41.85% 19.87x
Dodge Vehicle Shoppers 44.38% 19.51x
Corvette Enthusiasts 37.18% 17.41x
Ford Mustang Enthusiasts 34.56% 16.90x
Quads and ATV Enthusiasts 40.45% 16.72x
Auto Repair Researchers 31.20% 15.37x
Camaro Enthusiasts 34.63% 15.35x
Truck Drivers 31.37% 15.30x
Acura Vehicle Shoppers 29.07% 14.52x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.31x
Belk 0.02% 1.29x
Lane Bryant 0.03% 0.95x
Old Navy 0.05% 0.93x
Dressbarn 0.03% 0.87x
Columbia 0.01% 0.85x
Lorna Jane 0.00% 0.83x
American Eagle Outfitters 0.03% 0.82x
Aeropostale 0.02% 0.81x
Ralph Lauren 0.01% 0.80x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 3.69% 89.01x
powerstrokenation.com 4.46% 88.12x
powerstroke.org 7.37% 85.78x
rudysdiesel.com 0.31% 83.86x
thedieselgarage.com 1.97% 82.99x
driftmotion.com 0.12% 81.80x
dodgetalk.com 3.60% 81.74x
thedieselstop.com 8.81% 81.74x
dieselplace.com 5.87% 81.03x
dakota-durango.com 1.27% 80.70x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 19.09% 26.15x
Motorcycles & Snowmobiles 6.65% 25.13x
Auto Body Upkeep & Repair Researchers 8.15% 22.87x
Car Keys, Locks & Remotes 10.34% 22.61x
Motorsport Equipment 8.92% 22.26x
Auto Enthusiast Information Researchers 13.33% 21.92x
Classic Car Enthusiasts 23.68% 19.78x
Auto Tires & Parts Repair Researchers 5.34% 18.58x
Car Enthusiasts 9.77% 16.70x
Rural Living 0.19% 15.22x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000