Explore the Car Forums Audience
Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Car Forums audience.
INTERESTS
The Car Forums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Forums audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 53.33% | 23.15x |
| Jeep Vehicle Shoppers | 43.07% | 21.50x |
| Dodge Vehicle Shoppers | 47.03% | 20.34x |
| Corvette Enthusiasts | 38.21% | 19.24x |
| Ford Mustang Enthusiasts | 35.58% | 18.47x |
| Quads and ATV Enthusiasts | 43.00% | 17.97x |
| Auto Repair Researchers | 33.49% | 16.94x |
| Camaro Enthusiasts | 35.28% | 16.80x |
| Tire Shoppers | 36.50% | 16.39x |
| Acura Vehicle Shoppers | 29.47% | 16.36x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
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APPAREL RETAILERS
The Car Forums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.16% | 1.26x |
| Belk | 0.01% | 1.23x |
| LL Bean | 0.01% | 1.22x |
| Express Outlets | 0.00% | 1.21x |
| Lane Bryant | 0.05% | 1.04x |
| Dressbarn | 0.04% | 0.99x |
| Lorna Jane | 0.01% | 0.97x |
| Mens Wearhouse | 0.21% | 0.97x |
| Eddie Bauer | 0.01% | 0.94x |
| Gymboree | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
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WEBSITES
The Car Forums audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 3.55% | 92.02x |
| powerstrokenation.com | 4.07% | 91.93x |
| powerstroke.org | 7.31% | 88.42x |
| thedieselstop.com | 7.85% | 86.46x |
| thedieselgarage.com | 1.97% | 85.52x |
| dodgetalk.com | 3.02% | 85.26x |
| dieselplace.com | 5.55% | 83.49x |
| dakota-durango.com | 1.17% | 83.43x |
| 355nation.net | 1.17% | 81.39x |
| cumminsforum.com | 9.22% | 80.94x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 19.39% | 28.24x |
| Motorcycles & Snowmobiles | 7.38% | 26.23x |
| Auto Body Upkeep & Repair Researchers | 7.78% | 24.99x |
| Car Keys, Locks & Remotes | 11.07% | 24.25x |
| Motorsport Equipment | 9.17% | 24.13x |
| Auto Enthusiast Information Researchers | 13.98% | 23.76x |
| Auto Tires & Parts Repair Researchers | 5.48% | 21.76x |
| Classic Car Enthusiasts | 23.23% | 20.88x |
| Car Enthusiasts | 9.84% | 18.07x |
| Rural Living | 0.18% | 17.53x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
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DEMOGRAPHICS
The Car Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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