Dstillery Audiences

CAR FORUMS

Audience Size: 4.4 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 57.54% 18.59x
Diesel Vehicle Shoppers 54.24% 17.27x
Jeep Vehicle Shoppers 49.85% 16.61x
Dodge Vehicle Shoppers 50.07% 16.53x
Honda Vehicle Shoppers 45.07% 15.41x
Corvette Enthusiasts 44.01% 15.23x
Quads and ATV Enthusiasts 46.65% 14.58x
Ford Mustang Enthusiasts 40.69% 14.42x
Auto Repair Researchers 40.19% 13.90x
Mazda Vehicle Shoppers 38.05% 13.64x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Buckle.

Location Composition Index
Buckle 0.26% 1.16x
Mens Wearhouse 0.42% 1.04x
Jos A. Bank Clothiers 0.24% 1.02x
White House Black Market 0.28% 1.01x
Eddie Bauer 0.02% 0.99x
The North Face 0.02% 0.98x
Dressbarn 0.04% 0.98x
Lane Bryant 0.04% 0.98x
REI 0.01% 0.98x
Chicos 0.05% 0.96x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.62% 58.27x
powerstrokenation.com 3.64% 58.04x
powerstroke.org 6.61% 55.77x
thedieselstop.com 6.92% 55.21x
thedieselgarage.com 1.80% 53.81x
dodgetalk.com 3.41% 53.58x
dakota-durango.com 1.23% 53.33x
dieselplace.com 5.59% 53.24x
dieseltruckresource.com 7.78% 52.78x
355nation.net 1.23% 52.24x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 15.40% 22.07x
Auto Body Upkeep & Repair Researchers 5.55% 19.19x
Motorsport Equipment 8.94% 18.85x
Car Keys, Locks & Remotes 10.07% 18.26x
Motorcycles & Snowmobiles 9.84% 17.98x
Auto Tires & Parts Repair Researchers 3.47% 17.56x
Auto Enthusiast Information Researchers 13.75% 17.53x
Classic Car Enthusiasts 22.84% 16.04x
Recreational Motor Sport Enthusiasts 3.33% 14.18x
Rural Living 0.12% 13.81x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male