Dstillery Audiences

CAR FORUMS

Audience Size: 4.5 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 45.36% 24.19x
Diesel Vehicle Shoppers 44.21% 22.92x
Dodge Vehicle Shoppers 41.05% 21.73x
Jeep Vehicle Shoppers 39.82% 21.48x
Honda Vehicle Shoppers 35.24% 19.88x
Corvette Enthusiasts 34.72% 19.46x
Quads and ATV Enthusiasts 37.33% 18.80x
Ford Mustang Enthusiasts 31.91% 18.40x
Camaro Enthusiasts 31.66% 17.49x
Mazda Vehicle Shoppers 29.55% 17.35x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Buckle.

Location Composition Index
Buckle 0.18% 1.14x
REI 0.01% 1.05x
Mens Wearhouse 0.45% 1.05x
Jos A. Bank Clothiers 0.27% 1.01x
Lane Bryant 0.04% 1.00x
Charlotte Russe 0.04% 0.97x
Journeys 0.05% 0.96x
Eddie Bauer 0.02% 0.95x
Chicos 0.05% 0.94x
American Eagle Outfitters 0.08% 0.93x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.80% 62.31x
powerstrokenation.com 3.75% 62.15x
powerstroke.org 6.65% 59.91x
thedieselstop.com 7.09% 58.92x
thedieselgarage.com 1.73% 57.87x
dodgetalk.com 3.10% 57.38x
dakota-durango.com 1.16% 57.03x
dieselplace.com 5.58% 56.72x
dieseltruckresource.com 7.95% 55.94x
cumminsforum.com 8.43% 55.60x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 16.71% 23.69x
Auto Body Upkeep & Repair Researchers 6.19% 20.54x
Motorcycles & Snowmobiles 8.47% 20.25x
Motorsport Equipment 9.09% 19.90x
Car Keys, Locks & Remotes 10.62% 19.38x
Auto Enthusiast Information Researchers 14.27% 18.60x
Auto Tires & Parts Repair Researchers 4.13% 18.50x
Classic Car Enthusiasts 22.51% 17.45x
Rural Living 0.14% 14.78x
Power Tools 4.80% 14.43x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male