Explore the Car Forums Audience
Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Car Forums audience.
INTERESTS
The Car Forums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Forums audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 49.13% | 22.62x |
| Jeep Vehicle Shoppers | 40.34% | 20.70x |
| Dodge Vehicle Shoppers | 44.62% | 19.80x |
| Corvette Enthusiasts | 36.35% | 18.20x |
| Ford Mustang Enthusiasts | 33.21% | 17.76x |
| Quads and ATV Enthusiasts | 40.18% | 17.28x |
| Camaro Enthusiasts | 33.74% | 16.10x |
| Auto Repair Researchers | 31.11% | 16.06x |
| Truck Drivers | 31.69% | 15.83x |
| Automotive Service Professionals | 30.45% | 15.43x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
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APPAREL RETAILERS
The Car Forums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.23% | 1.26x |
| Belk | 0.02% | 1.20x |
| Express Outlets | 0.00% | 1.00x |
| Gymboree | 0.03% | 0.99x |
| Eddie Bauer | 0.01% | 0.94x |
| Columbia | 0.01% | 0.92x |
| LOFT | 0.03% | 0.90x |
| Lane Bryant | 0.03% | 0.86x |
| American Eagle Outfitters | 0.04% | 0.86x |
| Journeys | 0.02% | 0.86x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
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WEBSITES
The Car Forums audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 3.65% | 83.85x |
| powerstrokenation.com | 4.24% | 83.23x |
| powerstroke.org | 7.26% | 80.98x |
| thedieselgarage.com | 1.93% | 78.74x |
| thedieselstop.com | 8.45% | 78.01x |
| dodgetalk.com | 3.30% | 77.89x |
| dakota-durango.com | 1.22% | 76.86x |
| dieselplace.com | 5.62% | 76.78x |
| 355nation.net | 1.21% | 74.39x |
| dieseltruckresource.com | 7.71% | 74.20x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 19.34% | 26.05x |
| Motorcycles & Snowmobiles | 7.10% | 24.98x |
| Auto Body Upkeep & Repair Researchers | 8.13% | 23.13x |
| Car Keys, Locks & Remotes | 11.06% | 22.33x |
| Motorsport Equipment | 9.10% | 22.15x |
| Auto Enthusiast Information Researchers | 13.94% | 21.73x |
| Classic Car Enthusiasts | 23.71% | 19.57x |
| Auto Tires & Parts Repair Researchers | 5.70% | 18.93x |
| Car Enthusiasts | 10.00% | 16.59x |
| Rural Living | 0.21% | 15.68x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
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DEMOGRAPHICS
The Car Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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