Dstillery Audiences

CAR FORUMS

Audience Size: 3 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 56.68% 20.32x
Diesel Vehicle Shoppers 54.37% 18.57x
Jeep Vehicle Shoppers 49.14% 18.26x
Dodge Vehicle Shoppers 49.96% 17.69x
Honda Vehicle Shoppers 44.37% 16.74x
Corvette Enthusiasts 43.11% 16.73x
Quads and ATV Enthusiasts 45.47% 15.85x
Ford Mustang Enthusiasts 40.34% 15.71x
Auto Repair Researchers 41.23% 15.55x
Mazda Vehicle Shoppers 37.21% 15.06x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.33x
Buckle 0.06% 1.14x
Belk 0.01% 1.14x
Eddie Bauer 0.02% 1.06x
Dressbarn 0.03% 1.02x
Aeropostale 0.04% 1.02x
Chicos 0.04% 0.99x
Zumiez 0.05% 0.96x
Gymboree 0.04% 0.96x
Charlotte Russe 0.03% 0.96x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is powerstrokenation.com.

Website Composition Index
powerstrokenation.com 3.60% 60.67x
powerstroke.org 7.17% 59.50x
thedieselstop.com 6.91% 57.09x
dieselbombers.com 2.40% 56.85x
cumminsforum.com 8.73% 54.27x
dieselplace.com 5.62% 54.10x
dieseltruckresource.com 7.86% 53.43x
dodgetalk.com 3.69% 53.29x
dakota-durango.com 1.18% 52.44x
duramaxforum.com 5.64% 52.28x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 13.82% 24.70x
Auto Body Upkeep & Repair Researchers 4.91% 21.32x
Motorsport Equipment 8.56% 20.75x
Car Keys, Locks & Remotes 9.13% 20.39x
Motorcycles & Snowmobiles 10.11% 19.62x
Auto Enthusiast Information Researchers 12.70% 19.45x
Auto Tires & Parts Repair Researchers 2.89% 19.34x
Classic Car Enthusiasts 22.55% 17.71x
Rural Living 0.10% 16.31x
Recreational Motor Sport Enthusiasts 2.88% 15.72x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male