Explore the Car Forums Audience
Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Car Forums audience.
INTERESTS
The Car Forums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Forums audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 53.25% | 18.27x |
| Diesel Vehicle Shoppers | 51.08% | 16.78x |
| Jeep Vehicle Shoppers | 47.14% | 16.01x |
| Dodge Vehicle Shoppers | 46.47% | 15.87x |
| Honda Vehicle Shoppers | 41.96% | 14.74x |
| Corvette Enthusiasts | 41.74% | 14.73x |
| Quads and ATV Enthusiasts | 43.20% | 14.40x |
| Ford Mustang Enthusiasts | 38.84% | 13.84x |
| Auto Repair Researchers | 40.36% | 13.77x |
| Mazda Vehicle Shoppers | 35.16% | 13.24x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
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APPAREL RETAILERS
The Car Forums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.38% | 1.40x |
| Buckle | 0.05% | 1.06x |
| Dressbarn | 0.03% | 1.06x |
| REI | 0.01% | 1.06x |
| Lane Bryant | 0.04% | 1.04x |
| Eddie Bauer | 0.02% | 1.02x |
| Journeys | 0.09% | 1.02x |
| Aeropostale | 0.05% | 0.98x |
| Hollister | 0.04% | 0.95x |
| Old Navy | 0.07% | 0.94x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
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WEBSITES
The Car Forums audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 2.17% | 46.05x |
| powerstrokenation.com | 3.30% | 45.78x |
| powerstroke.org | 6.73% | 43.73x |
| thedieselstop.com | 6.70% | 43.30x |
| dakota-durango.com | 1.14% | 42.53x |
| thedieselgarage.com | 1.85% | 42.44x |
| dodgetalk.com | 3.69% | 42.44x |
| dieselplace.com | 5.53% | 42.27x |
| dieseltruckresource.com | 7.83% | 41.68x |
| 355nation.net | 1.21% | 41.63x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 12.30% | 21.84x |
| Auto Body Upkeep & Repair Researchers | 4.38% | 18.86x |
| Motorsport Equipment | 7.91% | 18.60x |
| Car Keys, Locks & Remotes | 8.14% | 17.80x |
| Auto Enthusiast Information Researchers | 11.61% | 17.01x |
| Motorcycles & Snowmobiles | 10.29% | 16.97x |
| Auto Tires & Parts Repair Researchers | 2.51% | 16.61x |
| Classic Car Enthusiasts | 21.90% | 15.94x |
| Rural Living | 0.08% | 14.35x |
| Recreational Motor Sport Enthusiasts | 2.58% | 13.79x |
Composition Percentage:
The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
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DEMOGRAPHICS
The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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