Dstillery Audiences

CAR FORUMS

Audience Size: 5.3 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 53.25% 18.27x
Diesel Vehicle Shoppers 51.08% 16.78x
Jeep Vehicle Shoppers 47.14% 16.01x
Dodge Vehicle Shoppers 46.47% 15.87x
Honda Vehicle Shoppers 41.96% 14.74x
Corvette Enthusiasts 41.74% 14.73x
Quads and ATV Enthusiasts 43.20% 14.40x
Ford Mustang Enthusiasts 38.84% 13.84x
Auto Repair Researchers 40.36% 13.77x
Mazda Vehicle Shoppers 35.16% 13.24x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.40x
Buckle 0.05% 1.06x
Dressbarn 0.03% 1.06x
REI 0.01% 1.06x
Lane Bryant 0.04% 1.04x
Eddie Bauer 0.02% 1.02x
Journeys 0.09% 1.02x
Aeropostale 0.05% 0.98x
Hollister 0.04% 0.95x
Old Navy 0.07% 0.94x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.17% 46.05x
powerstrokenation.com 3.30% 45.78x
powerstroke.org 6.73% 43.73x
thedieselstop.com 6.70% 43.30x
dakota-durango.com 1.14% 42.53x
thedieselgarage.com 1.85% 42.44x
dodgetalk.com 3.69% 42.44x
dieselplace.com 5.53% 42.27x
dieseltruckresource.com 7.83% 41.68x
355nation.net 1.21% 41.63x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 12.30% 21.84x
Auto Body Upkeep & Repair Researchers 4.38% 18.86x
Motorsport Equipment 7.91% 18.60x
Car Keys, Locks & Remotes 8.14% 17.80x
Auto Enthusiast Information Researchers 11.61% 17.01x
Motorcycles & Snowmobiles 10.29% 16.97x
Auto Tires & Parts Repair Researchers 2.51% 16.61x
Classic Car Enthusiasts 21.90% 15.94x
Rural Living 0.08% 14.35x
Recreational Motor Sport Enthusiasts 2.58% 13.79x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male