Dstillery Audiences

CAR FORUMS

Audience Size: 4.1 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 49.13% 22.62x
Jeep Vehicle Shoppers 40.34% 20.70x
Dodge Vehicle Shoppers 44.62% 19.80x
Corvette Enthusiasts 36.35% 18.20x
Ford Mustang Enthusiasts 33.21% 17.76x
Quads and ATV Enthusiasts 40.18% 17.28x
Camaro Enthusiasts 33.74% 16.10x
Auto Repair Researchers 31.11% 16.06x
Truck Drivers 31.69% 15.83x
Automotive Service Professionals 30.45% 15.43x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.26x
Belk 0.02% 1.20x
Express Outlets 0.00% 1.00x
Gymboree 0.03% 0.99x
Eddie Bauer 0.01% 0.94x
Columbia 0.01% 0.92x
LOFT 0.03% 0.90x
Lane Bryant 0.03% 0.86x
American Eagle Outfitters 0.04% 0.86x
Journeys 0.02% 0.86x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 3.65% 83.85x
powerstrokenation.com 4.24% 83.23x
powerstroke.org 7.26% 80.98x
thedieselgarage.com 1.93% 78.74x
thedieselstop.com 8.45% 78.01x
dodgetalk.com 3.30% 77.89x
dakota-durango.com 1.22% 76.86x
dieselplace.com 5.62% 76.78x
355nation.net 1.21% 74.39x
dieseltruckresource.com 7.71% 74.20x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 19.34% 26.05x
Motorcycles & Snowmobiles 7.10% 24.98x
Auto Body Upkeep & Repair Researchers 8.13% 23.13x
Car Keys, Locks & Remotes 11.06% 22.33x
Motorsport Equipment 9.10% 22.15x
Auto Enthusiast Information Researchers 13.94% 21.73x
Classic Car Enthusiasts 23.71% 19.57x
Auto Tires & Parts Repair Researchers 5.70% 18.93x
Car Enthusiasts 10.00% 16.59x
Rural Living 0.21% 15.68x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male