Dstillery Audiences

CAR FORUMS

Audience Size: 4.2 Million Devices

Explore the Car Forums Audience

Below you'll find more information about the Car Forums audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Car Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Car Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Forums audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 50.70% 25.20x
Jeep Vehicle Shoppers 41.89% 23.26x
Dodge Vehicle Shoppers 43.71% 23.25x
Corvette Enthusiasts 36.50% 20.95x
Quads and ATV Enthusiasts 40.40% 20.15x
Ford Mustang Enthusiasts 33.53% 20.06x
Honda Vehicle Shoppers 40.54% 19.58x
Diesel Vehicle Shoppers 55.39% 19.51x
Auto Repair Researchers 32.11% 18.52x
Camaro Enthusiasts 33.80% 18.46x
Composition Percentage: The overlap percentage between the Car Forums audience and the Interest attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Forums audience is Buckle.

Location Composition Index
Buckle 0.08% 1.03x
Dressbarn 0.03% 1.01x
Charlotte Russe 0.01% 0.99x
Jos A. Bank Clothiers 0.21% 0.98x
Mens Wearhouse 0.34% 0.97x
Michael Kors 0.01% 0.94x
Gymboree 0.01% 0.94x
Brooks Brothers 0.02% 0.93x
Journeys 0.02% 0.91x
White House Black Market 0.06% 0.89x
Composition Percentage: The overlap percentage between the Car Forums audience and the Location attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Forums audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 3.00% 68.30x
powerstrokenation.com 3.93% 67.31x
powerstroke.org 6.86% 65.20x
thedieselstop.com 7.44% 63.65x
thedieselgarage.com 1.76% 63.47x
dodgetalk.com 2.97% 62.54x
dakota-durango.com 1.17% 61.79x
dieselplace.com 5.67% 61.42x
355nation.net 1.16% 60.71x
dieseltruckresource.com 8.26% 60.56x
Composition Percentage: The overlap percentage between the Car Forums audience and the Web attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Forums audience is Trucking.

Content Affinity Composition Index
Trucking 17.87% 26.37x
Motorcycles & Snowmobiles 7.78% 23.21x
Auto Body Upkeep & Repair Researchers 6.67% 23.10x
Motorsport Equipment 9.22% 21.90x
Car Keys, Locks & Remotes 10.72% 21.82x
Auto Enthusiast Information Researchers 14.14% 21.07x
Auto Tires & Parts Repair Researchers 4.71% 20.31x
Classic Car Enthusiasts 22.63% 19.39x
Rural Living 0.15% 16.20x
Car Enthusiasts 10.07% 16.09x
Composition Percentage: The overlap percentage between the Car Forums audience and the Content Affinity attribute.
Index: A comparison of the Car Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Forums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male