Dstillery Audiences

CAR INFORMATION

Audience Size: 8.5 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 29.24% 14.02x
Car Buyers 43.04% 13.99x
Car Enthusiasts 36.99% 13.12x
Auto Repair Researchers 39.28% 12.20x
Car Collector Enthusiasts 33.87% 11.26x
In-Market Car Shoppers 38.56% 11.23x
GMC Vehicle Shopper 32.55% 10.67x
Nissan Vehicle Shoppers 28.98% 10.27x
BMW Vehicle Shoppers 28.26% 10.26x
Buick Vehicle Shoppers 33.39% 10.17x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 1.26x
Chicos 0.04% 1.23x
REI 0.01% 1.18x
Carhartt 0.27% 1.15x
White House Black Market 0.05% 1.14x
Eddie Bauer 0.02% 1.10x
Zumiez 0.05% 1.09x
Journeys 0.07% 1.09x
Lane Bryant 0.03% 1.08x
Kate Spade 0.02% 1.06x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is motorweek.org.

Website Composition Index
motorweek.org 1.17% 26.00x
tflcar.com 1.32% 25.97x
news.pickuptrucks.com 4.01% 25.41x
engineswapdepot.com 1.20% 24.91x
automobilemag.com 6.42% 24.48x
chevrolet.com 2.84% 24.22x
gmauthority.com 11.91% 23.92x
autospies.com 1.40% 23.68x
dupontregistry.com 3.91% 23.31x
jaguar.com 1.31% 23.29x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.51% 13.02x
Environmentally Friendly Cars 0.04% 12.97x
Motorsport Equipment 5.15% 12.47x
Motorcycle Racing Researchers 0.79% 11.85x
General Interest 0.16% 11.64x
Trucking 6.22% 11.46x
Motorcycles & Snowmobiles 6.85% 11.23x
Auto Tires & Parts Repair Researchers 1.58% 11.11x
Car Keys, Locks & Remotes 4.78% 11.09x
Auto Body Upkeep & Repair Researchers 2.38% 10.79x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male