Dstillery Audiences

CAR INFORMATION

Audience Size: 3.1 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 27.54% 21.62x
Automotive Safety Researchers 40.66% 20.72x
Car Collector Enthusiasts 28.67% 20.62x
Car Enthusiasts 29.76% 19.62x
Car Buyers 42.99% 16.70x
Automotive News Readers 32.26% 15.86x
BMW Vehicle Shoppers 32.79% 14.94x
Corvette Enthusiasts 27.10% 13.51x
In-Market Car Shoppers 37.49% 13.35x
Volkswagen Vehicle Shopper 13.57% 13.17x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Maurices.

Location Composition Index
Maurices 0.02% 1.09x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is autoweek.com.

Website Composition Index
autoweek.com 4.15% 42.65x
dupontregistry.com 2.23% 39.98x
autoanything.com 1.31% 37.99x
caranddriver.com 15.49% 37.49x
thecarconnection.com 8.71% 36.09x
fordmuscle.com 1.25% 32.36x
roadandtrack.com 30.42% 31.97x
motorious.com 4.93% 29.83x
corvsport.com 1.83% 29.74x
iseecars.com 1.73% 29.07x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 0.01% 17.11x
Car Keys, Locks & Remotes 0.04% 16.79x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.70% 15.58x
Car Shopping 4.68% 14.88x
Motorsport Equipment 1.41% 14.69x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 14.09x
Auto Body Upkeep & Repair Researchers 0.07% 13.71x
Trucking 0.65% 13.67x
Motorcycles & Snowmobiles 7.36% 11.84x
Assorted Topics (Auto, Hobbies, Viral Media) 24.86% 11.62x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male