Dstillery Audiences

CAR INFORMATION

Audience Size: 9.2 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 33.39% 13.75x
Car Enthusiasts 30.91% 12.52x
Auto Repair Researchers 32.92% 12.36x
Automotive News Readers 27.67% 12.11x
In-Market Car Shoppers 32.01% 11.53x
Car Collector Enthusiasts 29.31% 10.95x
GMC Vehicle Shopper 29.23% 10.34x
Ford Mustang Enthusiasts 26.54% 10.00x
BMW Vehicle Shoppers 23.88% 9.95x
Infiniti Vehicle Shoppers 25.68% 9.80x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.14x
Chicos 0.01% 1.14x
Victoria's Secret 0.01% 1.08x
Old Navy 0.01% 1.05x
Maurices 0.02% 1.05x
Mens Wearhouse 0.01% 1.00x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is gmauthority.com.

Website Composition Index
gmauthority.com 6.40% 21.82x
chevrolet.com 1.33% 21.55x
news.pickuptrucks.com 2.98% 21.14x
automobilemag.com 5.61% 20.93x
autospies.com 1.71% 20.11x
drivingline.com 1.94% 19.62x
motortrend.com 32.63% 19.39x
jdpower.com 5.80% 19.20x
landrover.com 1.29% 18.97x
thecarconnection.com 14.17% 18.80x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.23% 12.94x
Environmentally Friendly Cars 0.02% 12.24x
Motorsport Equipment 3.91% 12.23x
Car Keys, Locks & Remotes 2.56% 11.57x
Trucking 4.58% 11.49x
Motorcycle Racing Researchers 0.66% 11.21x
General Interest 0.08% 11.02x
Auto Body Upkeep & Repair Researchers 1.45% 10.97x
Texas Off-Roading 0.04% 10.83x
Auto Tires & Parts Repair Researchers 0.93% 10.70x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male