Dstillery Audiences

CAR INFORMATION

Audience Size: 5.4 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 32.31% 15.09x
Car Buyers 28.46% 15.06x
Car Collector Enthusiasts 31.46% 14.11x
Car Enthusiasts 31.99% 13.98x
Automotive News Readers 28.21% 13.39x
Auto Repair Researchers 30.44% 13.19x
In-Market Car Shoppers 30.22% 12.38x
GMC Vehicle Shopper 30.05% 11.46x
Automotive Safety Researchers 24.50% 11.37x
Corvette Enthusiasts 27.00% 11.13x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Buckle.

Location Composition Index
Buckle 0.02% 1.11x
Lane Bryant 0.01% 1.10x
Dressbarn 0.01% 1.10x
Banana Republic 0.01% 1.09x
Carhartt 0.16% 1.03x
Zumiez 0.01% 1.02x
The Childrens Place 0.02% 0.98x
Gap 0.01% 0.97x
LOFT 0.01% 0.96x
Express 0.01% 0.95x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is automobilemag.com.

Website Composition Index
automobilemag.com 1.20% 25.78x
news.pickuptrucks.com 1.04% 24.20x
hotrod.com 2.02% 23.41x
trucktrend.com 1.15% 22.76x
jdpower.com 9.56% 22.44x
autoweek.com 13.63% 22.27x
dupontregistry.com 4.84% 21.99x
roadandtrack.com 22.80% 21.44x
thecarconnection.com 10.91% 21.31x
motortrend.com 42.50% 20.97x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.84% 14.58x
Car Keys, Locks & Remotes 0.06% 12.63x
Motorsport Equipment 1.70% 11.99x
Trucking 1.34% 11.59x
Auto Tires & Parts Repair Researchers 0.03% 11.10x
Car Shopping 10.22% 10.91x
Auto Body Upkeep & Repair Researchers 0.09% 10.89x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 10.63x
Assorted Topics (Power Trains, Drones, Web Design) 0.11% 9.96x
Classic Car Purchase Researchers 14.09% 9.75x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male