Dstillery Audiences

CAR INFORMATION

Audience Size: 7.3 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 29.60% 12.70x
Automotive News Readers 27.24% 11.96x
Car Enthusiasts 27.21% 11.64x
Auto Repair Researchers 30.43% 11.54x
In-Market Car Shoppers 30.49% 10.84x
GMC Vehicle Shopper 28.87% 10.27x
Car Collector Enthusiasts 28.06% 10.01x
Automotive Safety Researchers 25.71% 9.90x
BMW Vehicle Shoppers 21.84% 9.62x
Ford Mustang Enthusiasts 24.09% 9.26x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.11x
Old Navy 0.04% 1.10x
Talbots 0.01% 1.09x
Express 0.02% 1.09x
Carhartt 0.24% 1.06x
Dressbarn 0.02% 1.03x
Mens Wearhouse 0.03% 1.03x
Jos A. Bank Clothiers 0.02% 1.02x
Forever 21 0.01% 1.00x
Lane Bryant 0.02% 0.99x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is automobilemag.com.

Website Composition Index
automobilemag.com 3.49% 22.68x
news.pickuptrucks.com 1.29% 22.14x
tflcar.com 1.23% 22.12x
superstreetonline.com 1.03% 21.15x
roadandtrack.com 22.22% 20.05x
autoanything.com 2.49% 20.05x
superchevy.com 1.35% 20.02x
jdpower.com 11.14% 19.94x
dupontregistry.com 5.19% 19.70x
thecarconnection.com 12.48% 19.65x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.23% 12.78x
Car Keys, Locks & Remotes 0.12% 11.64x
Motorsport Equipment 2.16% 11.14x
Trucking 2.09% 10.29x
Auto Body Upkeep & Repair Researchers 0.16% 10.27x
Auto Tires & Parts Repair Researchers 0.12% 10.10x
Car Shopping 13.54% 9.55x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 9.52x
Assorted Topics (Power Trains, Drones, Web Design) 0.24% 9.27x
Motorcycle Racing Researchers 0.89% 8.85x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male