Explore the Car Information Audience
Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Car Information audience.
INTERESTS
The Car Information audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Information audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 38.40% | 19.57x |
| Car Enthusiasts | 36.27% | 19.10x |
| Car Collector Enthusiasts | 32.51% | 16.26x |
| Automotive Industry | 30.59% | 16.23x |
| Auto Repair Researchers | 32.78% | 16.04x |
| In-Market Car Shoppers | 31.18% | 14.35x |
| Used Car Shoppers | 31.86% | 13.87x |
| Online Auto Shoppers | 28.16% | 13.66x |
| Jaguar Vehicle Shoppers | 29.26% | 13.35x |
| BMW Vehicle Shoppers | 25.67% | 13.08x |
Composition Percentage:
The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
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APPAREL RETAILERS
The Car Information audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Information audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.33x |
| Chicos | 0.05% | 1.26x |
| Free People | 0.02% | 1.24x |
| Patagonia | 0.01% | 1.22x |
| REI | 0.02% | 1.20x |
| Belk | 0.01% | 1.19x |
| Michael Kors | 0.02% | 1.15x |
| Saint Laurent Paris | 0.01% | 1.14x |
| Club Monaco | 0.01% | 1.13x |
| Eddie Bauer | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
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WEBSITES
The Car Information audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Information audience is winbuzzer.com.
| Website | Composition | Index |
| winbuzzer.com | 0.09% | 69.82x |
| mfgday.com | 0.07% | 68.10x |
| mgmsl.com | 0.15% | 66.95x |
| torquenews.com | 0.29% | 64.56x |
| pickuptrucks.com | 0.18% | 64.09x |
| automobilemag.com | 1.14% | 63.51x |
| motorsport-total.com | 0.07% | 62.75x |
| autospies.com | 2.23% | 62.13x |
| tflcar.com | 2.87% | 61.96x |
| caranddriver.com | 0.21% | 59.86x |
Composition Percentage:
The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Information audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.14% | 19.60x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 14.51% | 19.26x |
| Motorcycle Racing Researchers | 0.81% | 18.19x |
| Motorcycles & Snowmobiles | 4.72% | 17.82x |
| Motorsport Equipment | 6.95% | 17.34x |
| General Interest | 0.40% | 16.28x |
| Car Shopping | 10.80% | 14.90x |
| Car Enthusiasts | 8.54% | 14.60x |
| Auto Body Upkeep & Repair Researchers | 4.94% | 13.88x |
| Auto Tires & Parts Repair Researchers | 3.93% | 13.66x |
Composition Percentage:
The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
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DEMOGRAPHICS
The Car Information audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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