Dstillery Audiences

CAR INFORMATION

Audience Size: 5.2 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 38.86% 15.96x
Automotive News Readers 29.41% 15.55x
Car Enthusiasts 34.37% 15.04x
Auto Repair Researchers 36.02% 13.59x
Car Collector Enthusiasts 33.08% 12.73x
In-Market Car Shoppers 34.93% 12.60x
GMC Vehicle Shopper 31.38% 11.81x
BMW Vehicle Shoppers 26.20% 11.54x
Ford Mustang Enthusiasts 29.32% 11.42x
Nissan Vehicle Shoppers 27.40% 11.27x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.28x
REI 0.01% 1.19x
Dressbarn 0.04% 1.15x
Columbia 0.01% 1.14x
Talbots 0.03% 1.13x
Tommy Bahama 0.02% 1.13x
Lane Bryant 0.04% 1.11x
Mens Wearhouse 0.10% 1.09x
Chicos 0.05% 1.09x
Lululemon 0.03% 1.09x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is tflcar.com.

Website Composition Index
tflcar.com 1.85% 31.08x
jaguar.com 1.68% 30.31x
jdpower.com 1.47% 29.17x
dupontregistry.com 4.35% 28.14x
chevrolet.com 3.37% 26.56x
thecarconnection.com 13.55% 26.55x
motorweek.org 1.23% 25.93x
newcars.com 1.05% 25.87x
automobilemag.com 6.16% 25.81x
topspeed.com 11.25% 25.51x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.07% 14.55x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.38% 13.50x
Motorsport Equipment 5.50% 13.33x
Motorcycles & Snowmobiles 6.43% 12.47x
Motorcycle Racing Researchers 0.80% 12.38x
Auto Tires & Parts Repair Researchers 1.81% 12.12x
General Interest 0.18% 12.11x
Trucking 6.72% 12.01x
Car Keys, Locks & Remotes 5.20% 11.60x
Assorted Topics (Auto, Hobbies, Viral Media) 24.80% 11.50x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male