Dstillery Audiences

CAR INFORMATION

Audience Size: 6.6 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 32.11% 18.87x
Car Enthusiasts 27.95% 18.74x
Automotive News Readers 25.29% 18.67x
Car Collector Enthusiasts 27.77% 16.13x
Auto Repair Researchers 28.52% 15.63x
In-Market Car Shoppers 27.23% 14.83x
BMW Vehicle Shoppers 20.99% 14.32x
GMC Vehicle Shopper 24.61% 14.00x
Used Car Shoppers 24.06% 13.98x
Ford Mustang Enthusiasts 23.51% 13.56x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is REI.

Location Composition Index
REI 0.02% 1.33x
Jos A. Bank Clothiers 0.36% 1.27x
Johnston and Murphy 0.16% 1.21x
Mens Wearhouse 0.55% 1.21x
Chicos 0.07% 1.18x
Topshop 0.01% 1.18x
White House Black Market 0.24% 1.17x
Columbia 0.01% 1.14x
Tommy Bahama 0.03% 1.13x
Bonobos 0.06% 1.11x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is autospies.com.

Website Composition Index
autospies.com 1.06% 40.87x
motorweek.org 1.99% 35.82x
tflcar.com 2.31% 35.62x
jaguarusa.com 1.05% 35.47x
jaguar.com 1.64% 34.10x
cadillac.com 1.18% 33.69x
news.pickuptrucks.com 5.47% 33.68x
autoclassics.com 1.14% 33.54x
newcars.com 1.69% 32.95x
automobilemag.com 5.85% 32.16x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.11% 15.47x
Motorsport Equipment 6.48% 14.17x
Motorcycle Racing Researchers 0.84% 14.00x
Motorcycles & Snowmobiles 5.73% 13.70x
General Interest 0.25% 13.20x
Assorted Topics (Auto, Hobbies, Viral Media) 22.08% 12.94x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.46% 12.71x
Auto Tires & Parts Repair Researchers 2.82% 12.60x
Auto Body Upkeep & Repair Researchers 3.66% 12.13x
Trucking 8.36% 11.85x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male