Dstillery Audiences

CAR INFORMATION

Audience Size: 5.7 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 36.32% 19.30x
Car Enthusiasts 34.43% 18.78x
Automotive News Readers 29.65% 17.57x
Car Collector Enthusiasts 32.23% 16.02x
Auto Repair Researchers 31.21% 15.72x
In-Market Car Shoppers 31.21% 14.03x
BMW Vehicle Shoppers 24.04% 13.86x
Ford Mustang Enthusiasts 25.73% 13.30x
GMC Vehicle Shopper 28.36% 13.22x
Used Car Shoppers 29.92% 13.14x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.40x
Tommy Bahama 0.03% 1.38x
Express Outlets 0.01% 1.33x
Chicos 0.06% 1.29x
Madewell 0.02% 1.27x
Michael Kors 0.03% 1.22x
Intermix 0.01% 1.19x
Jos A. Bank Clothiers 0.18% 1.18x
Lorna Jane 0.01% 1.16x
Kate Spade 0.02% 1.15x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is autospies.com.

Website Composition Index
autospies.com 1.77% 55.29x
tflcar.com 2.30% 52.04x
jaguarusa.com 1.50% 49.50x
motorweek.org 1.91% 49.16x
jaguar.com 1.70% 49.11x
news.pickuptrucks.com 5.59% 48.24x
cadillac.com 1.63% 47.90x
automobilemag.com 4.81% 46.78x
gmc.com 1.00% 45.46x
dupontregistry.com 6.06% 44.22x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.13% 19.95x
Assorted Topics (Auto, Hobbies, Viral Media) 17.42% 17.92x
Motorcycle Racing Researchers 0.80% 17.62x
Motorsport Equipment 6.63% 17.46x
Motorcycles & Snowmobiles 4.87% 17.30x
General Interest 0.33% 15.96x
Car Enthusiasts 8.08% 14.84x
Car Shopping 10.19% 14.55x
Auto Tires & Parts Repair Researchers 3.61% 14.34x
Auto Body Upkeep & Repair Researchers 4.37% 14.03x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male