Dstillery Audiences

CAR INFORMATION

Audience Size: 5 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 38.40% 19.57x
Car Enthusiasts 36.27% 19.10x
Car Collector Enthusiasts 32.51% 16.26x
Automotive Industry 30.59% 16.23x
Auto Repair Researchers 32.78% 16.04x
In-Market Car Shoppers 31.18% 14.35x
Used Car Shoppers 31.86% 13.87x
Online Auto Shoppers 28.16% 13.66x
Jaguar Vehicle Shoppers 29.26% 13.35x
BMW Vehicle Shoppers 25.67% 13.08x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.33x
Chicos 0.05% 1.26x
Free People 0.02% 1.24x
Patagonia 0.01% 1.22x
REI 0.02% 1.20x
Belk 0.01% 1.19x
Michael Kors 0.02% 1.15x
Saint Laurent Paris 0.01% 1.14x
Club Monaco 0.01% 1.13x
Eddie Bauer 0.01% 1.13x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is winbuzzer.com.

Website Composition Index
winbuzzer.com 0.09% 69.82x
mfgday.com 0.07% 68.10x
mgmsl.com 0.15% 66.95x
torquenews.com 0.29% 64.56x
pickuptrucks.com 0.18% 64.09x
automobilemag.com 1.14% 63.51x
motorsport-total.com 0.07% 62.75x
autospies.com 2.23% 62.13x
tflcar.com 2.87% 61.96x
caranddriver.com 0.21% 59.86x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.14% 19.60x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 14.51% 19.26x
Motorcycle Racing Researchers 0.81% 18.19x
Motorcycles & Snowmobiles 4.72% 17.82x
Motorsport Equipment 6.95% 17.34x
General Interest 0.40% 16.28x
Car Shopping 10.80% 14.90x
Car Enthusiasts 8.54% 14.60x
Auto Body Upkeep & Repair Researchers 4.94% 13.88x
Auto Tires & Parts Repair Researchers 3.93% 13.66x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999