Dstillery Audiences

CAR INFORMATION

Audience Size: 8.6 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 35.10% 14.89x
Automotive News Readers 25.90% 14.20x
Car Enthusiasts 31.51% 13.77x
Auto Repair Researchers 32.99% 13.30x
In-Market Car Shoppers 32.86% 12.21x
Car Collector Enthusiasts 30.14% 11.81x
GMC Vehicle Shopper 28.98% 11.23x
Nissan Vehicle Shoppers 24.85% 11.01x
BMW Vehicle Shoppers 24.62% 10.95x
Ford Mustang Enthusiasts 26.74% 10.95x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.22x
Old Navy 0.01% 1.15x
Mens Wearhouse 0.02% 0.99x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is news.pickuptrucks.com.

Website Composition Index
news.pickuptrucks.com 2.98% 23.59x
chevrolet.com 1.93% 22.88x
gmauthority.com 9.05% 22.86x
automobilemag.com 5.81% 22.25x
toyota.com 1.18% 21.69x
gm.com 1.25% 21.35x
autospies.com 1.76% 21.06x
motortrend.com 34.49% 20.58x
topspeed.com 11.32% 20.55x
autoweek.com 10.96% 20.48x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.42% 13.69x
Environmentally Friendly Cars 0.03% 13.09x
Motorsport Equipment 4.49% 13.09x
Trucking 5.19% 12.15x
General Interest 0.11% 12.07x
Car Keys, Locks & Remotes 3.53% 11.98x
Motorcycle Racing Researchers 0.73% 11.74x
Texas Off-Roading 0.06% 11.50x
Auto Body Upkeep & Repair Researchers 1.84% 11.49x
Auto Tires & Parts Repair Researchers 1.20% 11.46x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male