Dstillery Audiences

CAR INFORMATION

Audience Size: 3.8 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Automotive Safety Researchers.

Interest Composition Index
Automotive Safety Researchers 32.56% 19.08x
Auto Show Enthusiasts 32.09% 17.92x
Car Collector Enthusiasts 31.93% 16.62x
Car Buyers 31.07% 16.51x
Car Enthusiasts 32.18% 16.32x
Automotive News Readers 25.98% 16.22x
Online Auto Shoppers 29.93% 14.11x
In-Market Car Shoppers 33.30% 13.61x
Corvette Enthusiasts 29.52% 12.00x
GMC Vehicle Shopper 32.21% 11.89x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.41x
White House Black Market 0.02% 1.32x
Aeropostale 0.02% 1.23x
Dressbarn 0.01% 1.22x
Talbots 0.01% 1.21x
Mens Wearhouse 0.01% 1.17x
Buckle 0.02% 1.13x
Chicos 0.01% 1.07x
Urban Outfitters 0.02% 1.02x
LOFT 0.01% 1.01x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is hotrod.com.

Website Composition Index
hotrod.com 1.14% 32.88x
autoweek.com 8.65% 32.69x
dupontregistry.com 3.28% 32.61x
jdpower.com 5.81% 31.47x
caranddriver.com 33.97% 28.95x
thecarconnection.com 11.00% 28.68x
autoanything.com 2.68% 28.40x
roadandtrack.com 26.21% 26.97x
topspeed.com 14.26% 26.75x
fordmuscle.com 1.33% 25.98x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.79% 17.20x
Car Keys, Locks & Remotes 0.06% 15.50x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 14.16x
Car Shopping 6.07% 13.64x
Trucking 1.00% 13.27x
Motorsport Equipment 1.68% 13.03x
Auto Tires & Parts Repair Researchers 0.02% 12.89x
Trucks 0.01% 12.66x
Hobby Drones & Remote-Controlled Cars 0.02% 12.46x
Auto Body Upkeep & Repair Researchers 0.08% 12.30x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male