Dstillery Audiences

CAR INFORMATION

Audience Size: 8.1 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 30.60% 12.41x
Automotive News Readers 27.99% 11.47x
Auto Repair Researchers 32.49% 11.18x
Car Enthusiasts 29.20% 11.12x
In-Market Car Shoppers 31.70% 10.60x
GMC Vehicle Shopper 30.92% 9.67x
Automotive Safety Researchers 27.27% 9.63x
Car Collector Enthusiasts 27.89% 9.57x
Infiniti Vehicle Shoppers 26.79% 9.36x
Audi Vehicle Shoppers 21.13% 8.94x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.27x
White House Black Market 0.01% 1.17x
Maurices 0.02% 1.17x
Journeys 0.02% 1.17x
Carhartt 0.13% 1.08x
American Eagle Outfitters 0.01% 1.04x
Buckle 0.01% 1.04x
Express 0.01% 1.02x
The Childrens Place 0.01% 0.99x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is gmauthority.com.

Website Composition Index
gmauthority.com 1.14% 23.23x
tflcar.com 1.21% 21.65x
news.pickuptrucks.com 1.63% 21.46x
automobilemag.com 5.47% 21.01x
autoanything.com 3.59% 20.08x
dupontregistry.com 4.74% 19.44x
jdpower.com 10.52% 19.41x
roadandtrack.com 20.46% 19.28x
thecarconnection.com 13.98% 18.93x
motortrend.com 35.89% 18.92x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.33% 12.66x
Car Keys, Locks & Remotes 0.28% 11.74x
Motorsport Equipment 2.46% 10.58x
Auto Body Upkeep & Repair Researchers 0.27% 10.51x
Trucking 2.69% 9.81x
Hobby Drones & Remote-Controlled Cars 0.07% 9.78x
Auto Tires & Parts Repair Researchers 0.21% 9.62x
Car Shopping 15.71% 9.13x
Assorted Topics (Power Trains, Drones, Web Design) 0.24% 8.88x
General Interest 0.01% 8.79x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male