Dstillery Audiences

CAR INFORMATION

Audience Size: 6.4 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 32.99% 14.03x
Automotive News Readers 29.45% 12.79x
Car Enthusiasts 29.42% 12.67x
Auto Repair Researchers 33.63% 12.67x
In-Market Car Shoppers 32.77% 11.82x
GMC Vehicle Shopper 30.48% 11.05x
Automotive Safety Researchers 27.40% 10.72x
Car Collector Enthusiasts 29.28% 10.70x
Infiniti Vehicle Shoppers 27.34% 10.30x
BMW Vehicle Shoppers 23.09% 10.03x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.07x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is gmauthority.com.

Website Composition Index
gmauthority.com 1.83% 26.86x
news.pickuptrucks.com 1.99% 24.93x
tflcar.com 1.47% 24.48x
automobilemag.com 6.02% 23.91x
jdpower.com 8.73% 22.86x
roadandtrack.com 21.32% 22.51x
motortrend.com 34.05% 22.32x
autoanything.com 5.74% 22.23x
dupontregistry.com 5.13% 21.64x
thecarconnection.com 14.78% 21.55x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.50% 14.48x
Car Keys, Locks & Remotes 0.51% 13.08x
Motorsport Equipment 2.55% 12.08x
Auto Body Upkeep & Repair Researchers 0.40% 11.78x
Hobby Drones & Remote-Controlled Cars 0.11% 11.59x
Trucking 2.97% 11.24x
General Interest 0.02% 11.09x
Auto Tires & Parts Repair Researchers 0.28% 10.67x
Car Shopping 14.36% 10.59x
Motorcycle Racing Researchers 0.75% 10.09x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male