Explore the Car Information Audience
Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the Car Information audience.
INTERESTS
The Car Information audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Information audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 35.10% | 14.89x |
| Automotive News Readers | 25.90% | 14.20x |
| Car Enthusiasts | 31.51% | 13.77x |
| Auto Repair Researchers | 32.99% | 13.30x |
| In-Market Car Shoppers | 32.86% | 12.21x |
| Car Collector Enthusiasts | 30.14% | 11.81x |
| GMC Vehicle Shopper | 28.98% | 11.23x |
| Nissan Vehicle Shoppers | 24.85% | 11.01x |
| BMW Vehicle Shoppers | 24.62% | 10.95x |
| Ford Mustang Enthusiasts | 26.74% | 10.95x |
Composition Percentage:
The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
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APPAREL RETAILERS
The Car Information audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Information audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.15% | 1.22x |
| Old Navy | 0.01% | 1.15x |
| Mens Wearhouse | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
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WEBSITES
The Car Information audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Information audience is news.pickuptrucks.com.
| Website | Composition | Index |
| news.pickuptrucks.com | 2.98% | 23.59x |
| chevrolet.com | 1.93% | 22.88x |
| gmauthority.com | 9.05% | 22.86x |
| automobilemag.com | 5.81% | 22.25x |
| toyota.com | 1.18% | 21.69x |
| gm.com | 1.25% | 21.35x |
| autospies.com | 1.76% | 21.06x |
| motortrend.com | 34.49% | 20.58x |
| topspeed.com | 11.32% | 20.55x |
| autoweek.com | 10.96% | 20.48x |
Composition Percentage:
The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.42% | 13.69x |
| Environmentally Friendly Cars | 0.03% | 13.09x |
| Motorsport Equipment | 4.49% | 13.09x |
| Trucking | 5.19% | 12.15x |
| General Interest | 0.11% | 12.07x |
| Car Keys, Locks & Remotes | 3.53% | 11.98x |
| Motorcycle Racing Researchers | 0.73% | 11.74x |
| Texas Off-Roading | 0.06% | 11.50x |
| Auto Body Upkeep & Repair Researchers | 1.84% | 11.49x |
| Auto Tires & Parts Repair Researchers | 1.20% | 11.46x |
Composition Percentage:
The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
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DEMOGRAPHICS
The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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