Dstillery Audiences

CAR INFORMATION

Audience Size: 6.1 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 30.07% 20.49x
Car Buyers 33.03% 20.46x
Automotive News Readers 26.76% 20.06x
Car Collector Enthusiasts 29.97% 17.16x
Auto Repair Researchers 28.66% 16.74x
BMW Vehicle Shoppers 21.83% 15.41x
In-Market Car Shoppers 29.04% 15.08x
Used Car Shoppers 25.74% 14.67x
Ford Mustang Enthusiasts 24.16% 14.35x
GMC Vehicle Shopper 26.51% 14.34x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.20x
Mens Wearhouse 0.42% 1.15x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is autospies.com.

Website Composition Index
autospies.com 1.41% 49.86x
tflcar.com 2.19% 44.99x
jaguarusa.com 1.27% 43.53x
motorweek.org 2.13% 43.00x
news.pickuptrucks.com 5.39% 41.64x
jaguar.com 1.72% 41.58x
cadillac.com 1.40% 41.39x
automobilemag.com 5.16% 40.65x
autoclassics.com 1.45% 39.40x
newcars.com 2.32% 39.22x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 6.72% 15.57x
Motorcycles & Snowmobiles 5.22% 15.38x
Assorted Topics (Auto, Hobbies, Viral Media) 20.31% 15.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.26% 13.42x
Auto Tires & Parts Repair Researchers 3.25% 13.33x
Auto Body Upkeep & Repair Researchers 3.92% 13.09x
Car Enthusiasts 8.30% 13.05x
Trucking 8.78% 12.61x
Car Shopping 10.87% 12.55x
Car Keys, Locks & Remotes 6.14% 12.19x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male