Dstillery Audiences

CAR INFORMATION

Audience Size: 5.4 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 36.14% 19.22x
Car Enthusiasts 35.26% 18.63x
Automotive News Readers 30.26% 16.39x
Car Collector Enthusiasts 32.07% 16.00x
Auto Repair Researchers 30.97% 15.87x
In-Market Car Shoppers 29.08% 14.75x
Used Car Shoppers 29.05% 14.21x
BMW Vehicle Shoppers 24.19% 13.35x
Ford Mustang Enthusiasts 24.74% 13.13x
Online Auto Shoppers 27.36% 13.12x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Intermix.

Location Composition Index
Intermix 0.01% 1.31x
REI 0.02% 1.27x
Columbia 0.01% 1.25x
Tommy Bahama 0.03% 1.25x
Chicos 0.06% 1.23x
Michael Kors 0.02% 1.20x
Gymboree 0.04% 1.20x
Madewell 0.02% 1.17x
Free People 0.02% 1.16x
Express Outlets 0.00% 1.16x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is autospies.com.

Website Composition Index
autospies.com 2.05% 57.48x
tflcar.com 2.58% 56.26x
jaguar.com 1.64% 54.14x
ferrari.com 1.03% 53.89x
jaguarusa.com 1.77% 53.57x
motorweek.org 2.02% 52.16x
news.pickuptrucks.com 6.08% 51.84x
cadillac.com 2.09% 51.46x
gmc.com 1.08% 49.03x
automobilemag.com 3.19% 48.47x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.14% 19.30x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 15.68% 18.32x
Motorcycle Racing Researchers 0.80% 17.95x
Motorcycles & Snowmobiles 4.99% 17.54x
Motorsport Equipment 6.93% 16.88x
General Interest 0.38% 16.11x
Car Shopping 10.70% 14.36x
Car Enthusiasts 8.61% 14.28x
Auto Body Upkeep & Repair Researchers 4.82% 13.72x
Auto Tires & Parts Repair Researchers 4.03% 13.39x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male