CAR INFORMATION

Audience Size: 4.8 Million Devices

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Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Car Information audience.

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest	Composition	Index
Car Buyers	34.28%	16.20x
Car Enthusiasts	30.46%	14.73x
Auto Repair Researchers	35.26%	14.49x
Automotive News Readers	30.05%	14.20x
In-Market Car Shoppers	35.99%	13.12x
GMC Vehicle Shopper	32.75%	12.16x
Car Collector Enthusiasts	31.25%	12.14x
Automotive Safety Researchers	28.30%	11.65x
Ford Mustang Enthusiasts	26.96%	11.46x
Infiniti Vehicle Shoppers	29.31%	11.43x

Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.

Index: A comparison of the Car Information audience to the internet population.

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.01%	1.21x
Express	0.01%	1.16x
Victoria's Secret	0.02%	1.12x
Aeropostale	0.01%	1.09x
Zumiez	0.01%	1.07x
Carhartt	0.13%	1.07x
Old Navy	0.02%	1.05x
Maurices	0.02%	1.05x
Journeys	0.02%	0.98x
Mens Wearhouse	0.01%	0.93x

Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.

Index: A comparison of the Car Information audience to the internet population.

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is gmauthority.com.

Website	Composition	Index
gmauthority.com	2.86%	29.71x
tflcar.com	1.47%	27.27x
news.pickuptrucks.com	2.54%	27.08x
automobilemag.com	6.34%	26.87x
autospies.com	1.19%	26.81x
newcars.com	1.04%	26.73x
jdpower.com	7.41%	26.11x
motortrend.com	33.52%	24.98x
roadandtrack.com	23.68%	24.90x
thecarconnection.com	14.60%	24.33x

Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.

Index: A comparison of the Car Information audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity	Composition	Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.88%	16.29x
Car Keys, Locks & Remotes	0.97%	14.99x
Texas Off-Roading	0.01%	14.84x
Motorsport Equipment	2.77%	14.31x
Auto Body Upkeep & Repair Researchers	0.68%	13.70x
General Interest	0.03%	13.19x
Trucking	3.46%	13.16x
Hobby Drones & Remote-Controlled Cars	0.17%	12.88x
Auto Tires & Parts Repair Researchers	0.43%	12.64x
Motorcycle Racing Researchers	0.77%	12.09x

Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.

Index: A comparison of the Car Information audience to the internet population.

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male