Dstillery Audiences

CAR INFORMATION

Audience Size: 6.6 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 32.49% 11.10x
Automotive News Readers 24.07% 10.66x
Car Enthusiasts 29.74% 10.17x
Auto Repair Researchers 32.75% 10.13x
In-Market Car Shoppers 31.62% 9.44x
Car Collector Enthusiasts 28.09% 8.87x
GMC Vehicle Shopper 27.44% 8.68x
Nissan Vehicle Shoppers 25.00% 8.37x
Ford Mustang Enthusiasts 26.02% 8.17x
BMW Vehicle Shoppers 23.99% 8.14x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.28x
Mens Wearhouse 0.02% 1.25x
Journeys 0.02% 1.18x
Carhartt 0.19% 1.17x
White House Black Market 0.01% 1.15x
Maurices 0.02% 1.13x
Buckle 0.01% 1.12x
Gap 0.01% 1.12x
Chicos 0.01% 1.08x
Lane Bryant 0.01% 1.07x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is gmauthority.com.

Website Composition Index
gmauthority.com 4.89% 20.86x
news.pickuptrucks.com 2.95% 19.71x
automobilemag.com 6.14% 19.69x
drivingline.com 1.42% 19.24x
autospies.com 1.56% 19.18x
tflcar.com 1.05% 18.95x
jdpower.com 6.97% 18.64x
motortrend.com 32.86% 18.44x
newcars.com 1.94% 18.28x
dupontregistry.com 3.95% 18.22x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.27% 10.59x
Motorsport Equipment 3.38% 10.06x
Texas Off-Roading 0.03% 9.95x
Car Keys, Locks & Remotes 1.74% 9.69x
Environmentally Friendly Cars 0.01% 9.48x
Trucking 4.03% 9.40x
Auto Body Upkeep & Repair Researchers 1.10% 9.18x
Motorcycle Racing Researchers 0.76% 8.86x
Auto Tires & Parts Repair Researchers 0.73% 8.83x
General Interest 0.05% 8.72x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male