Dstillery Audiences

CAR INFORMATION

Audience Size: 7.4 Million Devices

Explore the Car Information Audience

Below you'll find more information about the Car Information audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the Car Information audience.

Dstillery Crafted Audiences

INTERESTS

The Car Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Information audience is Car Buyers.

Interest Composition Index
Car Buyers 39.83% 14.95x
Automotive News Readers 30.69% 14.67x
Car Enthusiasts 35.36% 14.21x
Auto Repair Researchers 36.07% 12.64x
Car Collector Enthusiasts 33.60% 12.16x
In-Market Car Shoppers 34.50% 11.86x
GMC Vehicle Shopper 31.12% 11.16x
Used Car Shoppers 30.26% 10.71x
BMW Vehicle Shoppers 26.77% 10.68x
Ford Mustang Enthusiasts 29.47% 10.63x
Composition Percentage: The overlap percentage between the Car Information audience and the Interest attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Information audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.24x
White House Black Market 0.36% 1.23x
Bonobos 0.09% 1.20x
Mens Wearhouse 0.49% 1.20x
Topshop 0.02% 1.20x
Buckle 0.27% 1.15x
Johnston and Murphy 0.47% 1.12x
REI 0.02% 1.09x
Chicos 0.06% 1.06x
Journeys 0.05% 1.06x
Composition Percentage: The overlap percentage between the Car Information audience and the Location attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Information audience is motorweek.org.

Website Composition Index
motorweek.org 1.59% 31.17x
tflcar.com 2.08% 30.65x
news.pickuptrucks.com 4.86% 29.61x
automobilemag.com 6.81% 29.58x
newcars.com 1.07% 28.71x
dupontregistry.com 4.95% 28.49x
jaguar.com 1.51% 28.44x
chevrolet.com 3.91% 27.86x
autoweek.com 15.10% 27.58x
thecarconnection.com 14.70% 27.55x
Composition Percentage: The overlap percentage between the Car Information audience and the Web attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Information audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.08% 13.83x
Motorsport Equipment 5.77% 12.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.41% 11.90x
Motorcycle Racing Researchers 0.81% 11.87x
Motorcycles & Snowmobiles 6.27% 11.60x
General Interest 0.20% 11.40x
Auto Tires & Parts Repair Researchers 2.08% 11.26x
Assorted Topics (Auto, Hobbies, Viral Media) 23.71% 10.89x
Trucking 7.21% 10.82x
Auto Body Upkeep & Repair Researchers 2.93% 10.66x
Composition Percentage: The overlap percentage between the Car Information audience and the Content Affinity attribute.
Index: A comparison of the Car Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Information audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male