Dstillery Audiences

CAR SHOPPING

Audience Size: 1.3 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 60.25% 28.68x
In-Market Car Shoppers 57.10% 27.72x
Auto Repair Researchers 52.34% 26.99x
Car Buyers 43.82% 23.31x
Used Car Shoppers 50.93% 23.29x
Automotive Service Professionals 33.79% 16.69x
Car Collector Enthusiasts 32.21% 16.29x
Jaguar Vehicle Shoppers 34.41% 16.19x
Car Enthusiasts 29.79% 16.07x
Automotive Auctions Enthusiasts 36.36% 15.77x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Belk.

Location Composition Index
Belk 0.02% 1.47x
Lorna Jane 0.01% 1.21x
Chicos 0.05% 1.17x
Tommy Bahama 0.02% 1.14x
Joe's Jeans 0.00% 1.12x
Lane Bryant 0.04% 1.11x
Hollister 0.01% 1.10x
Charlotte Russe 0.02% 1.08x
REI 0.02% 1.04x
J. Crew 0.04% 1.03x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is carfrom.us.

Website Composition Index
carfrom.us 1.53% 225.53x
usedcarsgroup.com 1.19% 178.31x
ridesafely.com 6.09% 175.01x
v12soft.com 1.73% 158.09x
auction123.com 12.49% 142.44x
searchtempest.com 3.86% 139.07x
edmunds.com 64.61% 126.04x
clients.automanager.com 1.97% 115.49x
rustysautosalvage.com 1.66% 97.71x
bringatrailer.com 1.06% 69.61x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 7.19% 25.40x
Environmentally Friendly Cars 0.17% 23.53x
Auto Body Upkeep & Repair Researchers 6.84% 20.07x
Texas Off-Roading 0.20% 19.89x
Classic Car Purchase Researchers 21.20% 19.39x
Car Enthusiasts 11.19% 19.01x
Auto Enthusiast Information Researchers 11.47% 18.30x
Car Keys, Locks & Remotes 8.78% 18.20x
Motorsport Equipment 7.19% 17.72x
Auctions & Repossessions 1.99% 17.65x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male