Dstillery Audiences

CAR SHOPPING

Audience Size: 2.2 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 61.71% 21.90x
In-Market Car Shoppers 61.65% 21.51x
Online Auto Shoppers 63.92% 20.91x
Used Car Shoppers 54.76% 19.79x
Car Buyers 49.25% 18.24x
Nissan Vehicle Shoppers 43.91% 17.92x
Ford Vehicle Shoppers 38.80% 14.71x
Automotive Service Professionals 38.55% 14.21x
Automotive Safety Researchers 38.13% 13.97x
GMC Vehicle Shopper 37.23% 13.63x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Belk.

Location Composition Index
Belk 0.01% 1.36x
Bonobos 0.01% 1.27x
Aeropostale 0.05% 1.14x
Carhartt 0.17% 1.13x
Eddie Bauer 0.02% 1.12x
Charlotte Russe 0.02% 1.11x
REI 0.01% 1.08x
Jos A. Bank Clothiers 0.04% 1.08x
Madewell 0.01% 1.07x
Mens Wearhouse 0.06% 1.04x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is v12soft.com.

Website Composition Index
v12soft.com 1.04% 105.80x
ridesafely.com 4.78% 100.65x
74auto.com 1.20% 86.83x
auction123.com 7.83% 86.46x
clients.automanager.com 1.52% 82.64x
searchtempest.com 4.04% 72.02x
edmunds.com 78.26% 69.03x
rustysautosalvage.com 1.79% 65.30x
myclassicgarage.com 1.22% 40.68x
oldcaronline.com 1.22% 37.74x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.08% 18.30x
Auto Body Upkeep & Repair Researchers 4.34% 18.15x
Auto Tires & Parts Repair Researchers 2.81% 18.04x
Rural Living 0.11% 17.42x
Car Keys, Locks & Remotes 7.98% 17.23x
Texas Off-Roading 0.14% 16.99x
Motorcycles & Snowmobiles 9.04% 16.67x
Motorsport Equipment 6.99% 16.45x
Auto Enthusiast Information Researchers 10.59% 15.60x
Home Improvement Contractor 0.88% 15.54x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male