Dstillery Audiences

CAR SHOPPING

Audience Size: 1.3 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 62.69% 27.73x
Auto Repair Researchers 54.54% 27.60x
In-Market Car Shoppers 59.88% 27.04x
Car Buyers 45.21% 24.15x
Used Car Shoppers 52.08% 22.98x
Car Collector Enthusiasts 33.55% 16.76x
Car Enthusiasts 30.53% 16.73x
Automotive Service Professionals 37.58% 16.62x
Ford Mustang Enthusiasts 31.08% 16.15x
Jaguar Vehicle Shoppers 35.41% 16.14x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.28x
Talbots 0.05% 1.26x
Belk 0.01% 1.18x
Charlotte Russe 0.02% 1.17x
Free People 0.02% 1.15x
Lorna Jane 0.01% 1.13x
Lane Bryant 0.05% 1.10x
Madewell 0.02% 1.09x
Gymboree 0.03% 1.08x
Mens Wearhouse 0.22% 1.07x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is carfrom.us.

Website Composition Index
carfrom.us 1.45% 229.10x
ridesafely.com 6.59% 177.33x
v12soft.com 2.13% 160.22x
auction123.com 12.34% 146.86x
searchtempest.com 3.55% 142.20x
edmunds.com 66.46% 126.48x
clients.automanager.com 2.12% 120.62x
rustysautosalvage.com 1.53% 91.83x
vanguardmotorsales.com 1.01% 68.14x
gatewayclassiccars.com 2.48% 60.68x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 7.40% 26.29x
Environmentally Friendly Cars 0.17% 25.07x
Auto Body Upkeep & Repair Researchers 6.78% 21.80x
Texas Off-Roading 0.20% 20.88x
Car Enthusiasts 11.09% 20.38x
Rural Living 0.21% 20.32x
Classic Car Purchase Researchers 22.29% 19.85x
Car Keys, Locks & Remotes 8.85% 19.39x
Auto Tires & Parts Repair Researchers 4.87% 19.33x
Auto Enthusiast Information Researchers 11.32% 19.24x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male