Explore the Car Shopping Audience
Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Car Shopping audience.
INTERESTS
The Car Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 59.47% | 23.97x |
| In-Market Car Shoppers | 60.61% | 22.52x |
| Online Auto Shoppers | 60.89% | 21.39x |
| Used Car Shoppers | 53.77% | 20.33x |
| Car Buyers | 46.17% | 19.59x |
| Nissan Vehicle Shoppers | 42.93% | 19.02x |
| Ford Vehicle Shoppers | 36.13% | 16.48x |
| Automotive Safety Researchers | 39.30% | 15.79x |
| GMC Vehicle Shopper | 39.29% | 15.22x |
| Toyota Vehicle Shopper | 36.86% | 14.89x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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APPAREL RETAILERS
The Car Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Shopping audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.63x |
| Carhartt | 0.15% | 1.17x |
| Old Navy | 0.01% | 0.94x |
| Mens Wearhouse | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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WEBSITES
The Car Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Shopping audience is erepairables.com.
| Website | Composition | Index |
| erepairables.com | 5.75% | 93.44x |
| ridesafely.com | 3.05% | 93.28x |
| auction123.com | 5.18% | 81.06x |
| rustysautosalvage.com | 1.04% | 65.63x |
| edmunds.com | 85.33% | 62.89x |
| searchtempest.com | 4.15% | 62.36x |
| myclassicgarage.com | 1.08% | 33.36x |
| tflcar.com | 1.19% | 31.98x |
| lowmileageparts.com | 1.85% | 31.51x |
| corvetteactioncenter.com | 1.13% | 31.47x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Shopping audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.06% | 23.43x |
| Texas Off-Roading | 0.11% | 21.34x |
| Auto Body Upkeep & Repair Researchers | 3.34% | 20.83x |
| Car Keys, Locks & Remotes | 6.03% | 20.44x |
| Motorsport Equipment | 6.51% | 18.98x |
| Auto Tires & Parts Repair Researchers | 1.98% | 18.97x |
| Trucking | 7.63% | 17.86x |
| Auto Enthusiast Information Researchers | 10.03% | 17.63x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.94% | 16.63x |
| Rural Living | 0.04% | 16.28x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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DEMOGRAPHICS
The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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