Dstillery Audiences

CAR SHOPPING

Audience Size: 1.6 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 52.66% 28.68x
Online Auto Shoppers 54.42% 28.32x
Auto Repair Researchers 47.88% 26.25x
Used Car Shoppers 42.68% 24.80x
Car Buyers 39.20% 23.04x
Nissan Vehicle Shoppers 36.06% 20.25x
Automotive Service Professionals 31.29% 17.59x
Classic Car Shoppers 30.40% 17.41x
Car Enthusiasts 24.33% 16.31x
Automotive Auctions Enthusiasts 32.90% 16.16x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Buckle.

Location Composition Index
Buckle 0.19% 1.31x
Jos A. Bank Clothiers 0.30% 1.18x
Mens Wearhouse 0.47% 1.13x
Dressbarn 0.05% 1.11x
Ralph Lauren 0.01% 1.11x
Patagonia 0.01% 1.08x
American Eagle Outfitters 0.09% 1.08x
Columbia 0.01% 1.08x
Talbots 0.04% 1.07x
Chicos 0.06% 1.07x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is carfrom.us.

Website Composition Index
carfrom.us 1.14% 144.89x
ridesafely.com 5.63% 119.25x
v12soft.com 2.12% 115.89x
auction123.com 10.78% 100.89x
clients.automanager.com 1.99% 91.91x
searchtempest.com 4.48% 81.21x
edmunds.com 70.13% 80.50x
rustysautosalvage.com 1.88% 60.16x
gatewayclassiccars.com 1.66% 47.54x
myclassicgarage.com 1.47% 43.95x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 8.01% 19.16x
Auto Body Upkeep & Repair Researchers 5.50% 18.23x
Environmentally Friendly Cars 0.13% 17.59x
Rural Living 0.16% 17.20x
Texas Off-Roading 0.17% 16.98x
Auto Tires & Parts Repair Researchers 3.74% 16.75x
Auctions & Repossessions 1.68% 15.71x
Classic Car Purchase Researchers 23.08% 15.15x
Car Enthusiasts 10.72% 14.87x
Motorsport Equipment 6.75% 14.77x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male