Dstillery Audiences

CAR SHOPPING

Audience Size: 1.4 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 57.71% 29.79x
In-Market Car Shoppers 55.90% 29.44x
Auto Repair Researchers 49.98% 28.82x
Used Car Shoppers 45.31% 26.28x
Car Buyers 40.62% 25.51x
Automotive Service Professionals 31.26% 19.67x
Nissan Vehicle Shoppers 43.26% 19.39x
Car Enthusiasts 26.27% 18.12x
Jaguar Vehicle Shoppers 31.08% 17.97x
Automotive Auctions Enthusiasts 35.22% 17.67x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.44x
Charlotte Russe 0.02% 1.42x
Aeropostale 0.01% 1.37x
Journeys 0.03% 1.34x
American Eagle Outfitters 0.03% 1.26x
Michael Kors 0.01% 1.25x
Buckle 0.09% 1.25x
Old Navy 0.05% 1.22x
Dressbarn 0.03% 1.19x
Chicos 0.03% 1.18x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is carfrom.us.

Website Composition Index
carfrom.us 1.29% 161.46x
ridesafely.com 6.00% 131.16x
v12soft.com 2.23% 124.56x
auction123.com 11.66% 109.77x
clients.automanager.com 2.09% 96.49x
searchtempest.com 4.04% 89.87x
edmunds.com 68.06% 88.99x
rustysautosalvage.com 1.74% 63.00x
gatewayclassiccars.com 2.05% 48.56x
myclassicgarage.com 1.52% 46.17x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 7.47% 22.29x
Environmentally Friendly Cars 0.15% 20.15x
Auto Body Upkeep & Repair Researchers 5.81% 20.12x
Auto Tires & Parts Repair Researchers 4.24% 18.26x
Texas Off-Roading 0.18% 18.15x
Golf & Boats 0.02% 17.43x
Rural Living 0.16% 17.37x
Car Enthusiasts 10.74% 17.16x
Classic Car Purchase Researchers 22.58% 17.09x
Car Keys, Locks & Remotes 8.24% 16.76x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male