Dstillery Audiences

CAR SHOPPING

Audience Size: 2 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 60.93% 20.33x
Auto Repair Researchers 58.74% 20.32x
Online Auto Shoppers 62.93% 20.18x
Used Car Shoppers 52.56% 18.15x
Car Buyers 47.32% 17.28x
Nissan Vehicle Shoppers 43.61% 15.82x
Ford Vehicle Shoppers 36.97% 13.15x
Automotive Service Professionals 36.70% 12.92x
Classic Car Shoppers 36.64% 12.67x
Automotive Safety Researchers 36.72% 12.46x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.29x
REI 0.02% 1.28x
Eddie Bauer 0.03% 1.23x
Buckle 0.26% 1.22x
White House Black Market 0.32% 1.20x
Mens Wearhouse 0.46% 1.19x
Jos A. Bank Clothiers 0.27% 1.18x
Gymboree 0.05% 1.17x
Chicos 0.06% 1.16x
Charlotte Russe 0.04% 1.13x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is v12soft.com.

Website Composition Index
v12soft.com 1.39% 99.64x
ridesafely.com 4.74% 96.52x
auction123.com 8.81% 82.68x
74auto.com 1.04% 78.48x
clients.automanager.com 1.65% 78.00x
searchtempest.com 4.27% 67.55x
edmunds.com 76.43% 62.98x
rustysautosalvage.com 1.82% 54.87x
gatewayclassiccars.com 1.22% 43.47x
myclassicgarage.com 1.32% 38.49x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.11% 16.73x
Auto Body Upkeep & Repair Researchers 4.60% 15.91x
Auto Tires & Parts Repair Researchers 3.10% 15.69x
Motorcycles & Snowmobiles 8.33% 15.23x
Rural Living 0.12% 14.66x
Texas Off-Roading 0.14% 14.08x
Motorsport Equipment 6.62% 13.97x
Car Keys, Locks & Remotes 7.68% 13.92x
Home Improvement Contractor 1.16% 13.52x
Car Enthusiasts 10.39% 13.39x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male