Dstillery Audiences

CAR SHOPPING

Audience Size: 1.1 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 68.57% 28.19x
In-Market Car Shoppers 68.78% 25.06x
Car Buyers 49.03% 23.18x
Online Auto Shoppers 69.93% 21.78x
Used Car Shoppers 61.19% 20.74x
Automotive Safety Researchers 49.11% 20.21x
Nissan Vehicle Shoppers 53.19% 18.98x
GMC Vehicle Shopper 46.37% 17.22x
Cadillac Vehicle Shoppers 44.44% 17.12x
Lexus Vehicle Shoppers 45.61% 17.00x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.63x
Carhartt 0.12% 1.02x
Journeys 0.02% 1.01x
Victoria's Secret 0.02% 0.90x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is erepairables.com.

Website Composition Index
erepairables.com 1.36% 130.59x
auction123.com 1.24% 108.26x
edmunds.com 95.47% 82.72x
searchtempest.com 3.11% 76.59x
whatcar.com 1.02% 47.79x
drivingline.com 1.29% 46.28x
auto.com 11.92% 40.03x
pickuptrucks.com 1.16% 39.93x
iseecars.com 16.61% 39.31x
autolist.com 19.41% 38.80x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.04% 39.56x
Car Keys, Locks & Remotes 1.88% 29.23x
Auto Body Upkeep & Repair Researchers 1.22% 24.78x
Motorsport Equipment 4.37% 22.52x
Auto Tires & Parts Repair Researchers 0.75% 21.87x
Auctions & Repossessions 0.26% 21.27x
Trucking 5.35% 20.34x
Auto Enthusiast Information Researchers 6.53% 20.26x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.26% 19.57x
Home Improvement Contractor 0.03% 18.67x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male