Explore the Car Shopping Audience
Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Car Shopping audience.
INTERESTS
The Car Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 53.31% | 21.54x |
| In-Market Car Shoppers | 55.09% | 20.84x |
| Online Auto Shoppers | 59.92% | 18.84x |
| Car Buyers | 36.94% | 17.82x |
| Used Car Shoppers | 48.98% | 17.52x |
| Nissan Vehicle Shoppers | 40.46% | 16.75x |
| Automotive Safety Researchers | 37.56% | 15.10x |
| Ford Vehicle Shoppers | 33.60% | 14.13x |
| GMC Vehicle Shopper | 34.68% | 13.65x |
| Toyota Vehicle Shopper | 32.69% | 12.94x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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APPAREL RETAILERS
The Car Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Shopping audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.01% | 1.77x |
| Express | 0.02% | 1.69x |
| Victoria's Secret | 0.02% | 1.64x |
| LOFT | 0.01% | 1.62x |
| American Eagle Outfitters | 0.01% | 1.39x |
| Journeys | 0.02% | 1.38x |
| White House Black Market | 0.01% | 1.36x |
| Buckle | 0.01% | 1.32x |
| Chicos | 0.01% | 1.06x |
| Maurices | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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WEBSITES
The Car Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Shopping audience is ridesafely.com.
| Website | Composition | Index |
| ridesafely.com | 1.20% | 69.67x |
| erepairables.com | 2.27% | 69.50x |
| auction123.com | 2.03% | 61.79x |
| edmunds.com | 93.69% | 47.58x |
| searchtempest.com | 3.32% | 44.46x |
| whatcar.com | 1.38% | 28.57x |
| autohausaz.com | 1.01% | 27.20x |
| forums.nasioc.com | 1.41% | 24.78x |
| drivingline.com | 1.99% | 24.50x |
| jdpower.com | 9.36% | 24.35x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Shopping audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.05% | 25.85x |
| Car Keys, Locks & Remotes | 2.88% | 18.63x |
| Auto Body Upkeep & Repair Researchers | 1.71% | 17.20x |
| Motorsport Equipment | 4.88% | 17.00x |
| Auto Tires & Parts Repair Researchers | 1.09% | 15.95x |
| Environmentally Friendly Cars | 0.02% | 15.01x |
| Trucking | 5.45% | 15.00x |
| Auctions & Repossessions | 0.40% | 14.81x |
| Auto Enthusiast Information Researchers | 6.90% | 14.54x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.17% | 14.19x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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DEMOGRAPHICS
The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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