Explore the Car Shopping Audience
Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Car Shopping audience.
INTERESTS
The Car Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 68.20% | 25.69x |
| In-Market Car Shoppers | 66.29% | 23.90x |
| Car Buyers | 49.12% | 20.89x |
| Online Auto Shoppers | 68.43% | 20.34x |
| Used Car Shoppers | 59.78% | 19.18x |
| Automotive Safety Researchers | 48.22% | 18.86x |
| Nissan Vehicle Shoppers | 50.87% | 18.59x |
| GMC Vehicle Shopper | 43.73% | 15.85x |
| Ford Vehicle Shoppers | 40.94% | 15.59x |
| Lexus Vehicle Shoppers | 43.51% | 15.39x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Curious about what else the Car Shopping audience is interested in?
Sign Up
APPAREL RETAILERS
The Car Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Shopping audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.12x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Want to find more of the Car Shopping audience in the real world?
Sign Up
WEBSITES
The Car Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Shopping audience is edmunds.com.
| Website | Composition | Index |
| edmunds.com | 96.91% | 71.48x |
| searchtempest.com | 2.68% | 68.09x |
| whatcar.com | 1.04% | 42.38x |
| auto.com | 12.26% | 37.05x |
| pickuptrucks.com | 1.41% | 36.21x |
| autolist.com | 20.00% | 35.31x |
| jdpower.com | 13.03% | 34.14x |
| dormanproducts.com | 1.05% | 33.99x |
| iseecars.com | 18.23% | 33.99x |
| news.pickuptrucks.com | 2.59% | 32.45x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Want to see more of the websites the Car Shopping audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Shopping audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 1.09% | 28.02x |
| Auto Body Upkeep & Repair Researchers | 0.74% | 21.60x |
| Auto Tires & Parts Repair Researchers | 0.52% | 19.64x |
| Auctions & Repossessions | 0.14% | 19.53x |
| Motorsport Equipment | 3.87% | 18.33x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.87% | 18.02x |
| Trucking | 4.71% | 17.80x |
| Home Improvement Contractor | 0.02% | 17.47x |
| Auto Enthusiast Information Researchers | 5.78% | 17.01x |
| General Interest | 0.03% | 16.27x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Want to see more of the Content Affinities the Car Shopping audience visits?
Sign Up
DEMOGRAPHICS
The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Car Shopping audience?
Sign Up