Dstillery Audiences

CAR SHOPPING

Audience Size: 559.5 Thousand Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 559.5 thousand unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 75.50% 30.17x
In-Market Car Shoppers 72.75% 27.25x
Car Buyers 48.94% 25.04x
Automotive Safety Researchers 50.95% 22.56x
Online Auto Shoppers 73.96% 21.82x
Nissan Vehicle Shoppers 55.73% 20.14x
Auto Show Enthusiasts 42.23% 18.80x
Audi Vehicle Shoppers 29.39% 17.72x
GMC Vehicle Shopper 50.53% 17.65x
Aftermarket Accessories Shoppers 41.95% 17.36x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 2.00x
Hollister 0.02% 1.91x
Coach 0.01% 1.89x
Buckle 0.02% 1.65x
Zumiez 0.04% 1.65x
Urban Outfitters 0.02% 1.47x
Old Navy 0.03% 1.27x
Forever 21 0.01% 1.23x
Mens Wearhouse 0.02% 1.21x
Journeys 0.03% 1.18x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is edmunds.com.

Website Composition Index
edmunds.com 98.89% 123.88x
searchtempest.com 1.55% 115.33x
pickuptrucks.com 1.66% 66.12x
auto.com 8.31% 66.11x
superchevy.com 1.08% 58.17x
iseecars.com 17.96% 55.47x
trucktrend.com 2.05% 54.68x
automobilemag.com 1.81% 53.80x
autolist.com 15.88% 53.31x
autobytel.com 7.51% 48.23x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.13% 27.80x
Auto Body Upkeep & Repair Researchers 0.19% 23.23x
Auto Tires & Parts Repair Researchers 0.06% 22.79x
Trucking 2.47% 22.36x
Trucks 0.05% 20.37x
Hobby Drones & Remote-Controlled Cars 0.04% 20.08x
Motorsport Equipment 2.61% 17.67x
Classic Car Purchase Researchers 24.30% 16.79x
Auto Enthusiast Information Researchers 6.70% 15.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.82% 13.70x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male