Dstillery Audiences

CAR SHOPPING

Audience Size: 1.9 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 53.31% 21.54x
In-Market Car Shoppers 55.09% 20.84x
Online Auto Shoppers 59.92% 18.84x
Car Buyers 36.94% 17.82x
Used Car Shoppers 48.98% 17.52x
Nissan Vehicle Shoppers 40.46% 16.75x
Automotive Safety Researchers 37.56% 15.10x
Ford Vehicle Shoppers 33.60% 14.13x
GMC Vehicle Shopper 34.68% 13.65x
Toyota Vehicle Shopper 32.69% 12.94x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.77x
Express 0.02% 1.69x
Victoria's Secret 0.02% 1.64x
LOFT 0.01% 1.62x
American Eagle Outfitters 0.01% 1.39x
Journeys 0.02% 1.38x
White House Black Market 0.01% 1.36x
Buckle 0.01% 1.32x
Chicos 0.01% 1.06x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is ridesafely.com.

Website Composition Index
ridesafely.com 1.20% 69.67x
erepairables.com 2.27% 69.50x
auction123.com 2.03% 61.79x
edmunds.com 93.69% 47.58x
searchtempest.com 3.32% 44.46x
whatcar.com 1.38% 28.57x
autohausaz.com 1.01% 27.20x
forums.nasioc.com 1.41% 24.78x
drivingline.com 1.99% 24.50x
jdpower.com 9.36% 24.35x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.05% 25.85x
Car Keys, Locks & Remotes 2.88% 18.63x
Auto Body Upkeep & Repair Researchers 1.71% 17.20x
Motorsport Equipment 4.88% 17.00x
Auto Tires & Parts Repair Researchers 1.09% 15.95x
Environmentally Friendly Cars 0.02% 15.01x
Trucking 5.45% 15.00x
Auctions & Repossessions 0.40% 14.81x
Auto Enthusiast Information Researchers 6.90% 14.54x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.17% 14.19x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male