Dstillery Audiences

CAR SHOPPING

Audience Size: 2.1 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 66.66% 20.70x
In-Market Car Shoppers 66.64% 19.40x
Online Auto Shoppers 65.58% 19.15x
Used Car Shoppers 59.46% 18.05x
Car Buyers 53.39% 17.36x
Nissan Vehicle Shoppers 47.63% 16.88x
Ford Vehicle Shoppers 39.86% 14.72x
GMC Vehicle Shopper 41.23% 13.52x
Automotive Service Professionals 42.18% 13.49x
Automotive Safety Researchers 44.04% 13.36x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.37x
Hollister 0.04% 1.20x
Carhartt 0.26% 1.14x
Talbots 0.03% 1.12x
Buckle 0.04% 1.12x
Zumiez 0.05% 1.12x
Lane Bryant 0.03% 1.12x
The Childrens Place 0.06% 1.06x
Journeys 0.07% 1.06x
Aeropostale 0.04% 1.05x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is ridesafely.com.

Website Composition Index
ridesafely.com 4.47% 95.78x
erepairables.com 8.27% 95.25x
74auto.com 1.28% 84.51x
auction123.com 7.05% 81.47x
clients.automanager.com 1.36% 78.91x
searchtempest.com 4.15% 64.90x
rustysautosalvage.com 1.46% 64.69x
edmunds.com 80.11% 63.50x
oldcaronline.com 1.08% 34.95x
myclassicgarage.com 1.21% 34.66x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.07% 19.96x
Auto Body Upkeep & Repair Researchers 4.14% 18.77x
Car Keys, Locks & Remotes 7.82% 18.15x
Auto Tires & Parts Repair Researchers 2.56% 18.02x
Rural Living 0.09% 17.39x
Motorsport Equipment 7.05% 17.08x
Texas Off-Roading 0.12% 17.03x
Motorcycles & Snowmobiles 9.85% 16.15x
Auto Enthusiast Information Researchers 10.76% 16.15x
Home Improvement Contractor 0.54% 15.93x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male