Dstillery Audiences

CAR SHOPPING

Audience Size: 1.2 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 71.30% 29.19x
In-Market Car Shoppers 68.25% 26.94x
Car Buyers 47.58% 23.03x
Online Auto Shoppers 71.73% 22.63x
Used Car Shoppers 61.32% 21.04x
Automotive Safety Researchers 51.50% 20.96x
Nissan Vehicle Shoppers 52.47% 19.60x
GMC Vehicle Shopper 46.94% 17.22x
Audi Vehicle Shoppers 30.38% 16.15x
Volvo Vehicle Shoppers 30.89% 15.73x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Talbots.

Location Composition Index
Talbots 0.02% 1.37x
Aeropostale 0.04% 1.34x
White House Black Market 0.03% 1.30x
Banana Republic 0.03% 1.29x
Michael Kors 0.02% 1.28x
Maurices 0.06% 1.26x
Victoria's Secret 0.06% 1.23x
Hollister 0.02% 1.22x
Eddie Bauer 0.01% 1.22x
Old Navy 0.05% 1.19x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is edmunds.com.

Website Composition Index
edmunds.com 98.74% 86.12x
searchtempest.com 1.86% 78.33x
auto.com 9.52% 50.93x
pickuptrucks.com 1.63% 49.01x
superstreetonline.com 1.19% 47.40x
autolist.com 17.49% 47.26x
superchevy.com 1.68% 45.02x
automobilemag.com 3.27% 41.93x
trucktrend.com 3.50% 41.26x
iseecars.com 19.64% 40.31x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.13% 27.52x
Auto Tires & Parts Repair Researchers 0.13% 22.08x
Auto Body Upkeep & Repair Researchers 0.19% 20.96x
Trucking 2.83% 19.36x
Motorsport Equipment 2.79% 18.46x
Trucks 0.07% 15.92x
Classic Car Purchase Researchers 23.41% 15.59x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 15.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.05% 15.34x
Auto Enthusiast Information Researchers 5.95% 15.29x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male