Dstillery Audiences

CAR SHOPPING

Audience Size: 2 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 62.94% 23.00x
In-Market Car Shoppers 62.59% 21.52x
Online Auto Shoppers 65.41% 19.51x
Car Buyers 43.85% 18.09x
Used Car Shoppers 57.14% 17.57x
Automotive Safety Researchers 46.35% 17.01x
Nissan Vehicle Shoppers 47.99% 16.88x
Ford Vehicle Shoppers 38.52% 14.11x
GMC Vehicle Shopper 42.88% 13.96x
Lexus Vehicle Shoppers 41.55% 13.68x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.38x
J. Crew 0.01% 1.32x
Victoria's Secret 0.03% 1.23x
Chicos 0.02% 1.13x
Hollister 0.01% 1.11x
Dressbarn 0.01% 1.09x
Jos A. Bank Clothiers 0.01% 1.04x
Old Navy 0.03% 1.03x
Buckle 0.02% 1.03x
Zumiez 0.01% 1.02x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is searchtempest.com.

Website Composition Index
searchtempest.com 2.13% 55.87x
edmunds.com 98.12% 54.80x
whatcar.com 1.02% 36.46x
auto.com 11.34% 35.54x
pickuptrucks.com 1.60% 35.52x
autolist.com 20.13% 33.17x
iseecars.com 19.67% 30.90x
cardomain.com 1.74% 29.75x
jdpower.com 15.71% 28.99x
news.pickuptrucks.com 2.13% 28.06x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.56% 24.20x
Auto Body Upkeep & Repair Researchers 0.44% 17.91x
Auctions & Repossessions 0.07% 16.01x
Auto Tires & Parts Repair Researchers 0.33% 15.59x
General Interest 0.02% 15.50x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.64% 15.40x
Motorsport Equipment 3.55% 15.27x
Trucking 4.10% 15.02x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 14.88x
Auto Enthusiast Information Researchers 5.34% 13.37x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male