Explore the Car Shopping Audience
Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 290.5 thousand unique devices whose actions qualify for the Car Shopping audience.
INTERESTS
The Car Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Shopping audience is In-Market Car Shoppers.
| Interest | Composition | Index |
| In-Market Car Shoppers | 73.69% | 31.78x |
| Online Auto Shoppers | 73.69% | 31.70x |
| Automotive Safety Researchers | 48.91% | 27.57x |
| Auto Show Enthusiasts | 37.38% | 23.99x |
| Mercedes-Benz Vehicle Shoppers | 38.79% | 21.88x |
| Aftermarket Accessories Shoppers | 42.50% | 21.70x |
| Volkswagen Vehicle Shopper | 27.34% | 21.40x |
| Audi Vehicle Shoppers | 29.23% | 20.29x |
| Nissan Vehicle Shoppers | 63.73% | 19.86x |
| Japanese Luxury Car Enthusiasts | 44.87% | 19.79x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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APPAREL RETAILERS
The Car Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Shopping audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 2.61x |
| Gap | 0.01% | 2.00x |
| Lululemon | 0.01% | 1.49x |
| White House Black Market | 0.01% | 1.47x |
| Maurices | 0.04% | 1.44x |
| Old Navy | 0.02% | 1.41x |
| Banana Republic | 0.01% | 1.38x |
| American Eagle Outfitters | 0.01% | 1.17x |
| Patagonia | 0.01% | 1.02x |
| Urban Outfitters | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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WEBSITES
The Car Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Shopping audience is edmunds.com.
| Website | Composition | Index |
| edmunds.com | 98.92% | 251.76x |
| auto.com | 5.62% | 126.67x |
| iseecars.com | 12.64% | 108.92x |
| autobytel.com | 4.33% | 89.98x |
| jdpower.com | 10.36% | 76.28x |
| wvdot.com | 2.17% | 53.02x |
| carcomplaints.com | 3.92% | 51.80x |
| autolist.com | 17.05% | 51.22x |
| autabuy.com | 1.97% | 45.52x |
| carvana.com | 1.64% | 44.66x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Shopping audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 1.63% | 27.47x |
| Motorsport Equipment | 2.34% | 20.10x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.09% | 19.14x |
| Classic Car Purchase Researchers | 23.30% | 19.03x |
| Auto Body Upkeep & Repair Researchers | 0.10% | 17.80x |
| Auto Enthusiast Information Researchers | 5.60% | 17.59x |
| Gun Enthusiast - Rifles & Ammo | 0.93% | 17.05x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.64% | 16.04x |
| Car Enthusiasts | 8.57% | 15.51x |
| All-Terrain Vehicles | 6.19% | 15.25x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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DEMOGRAPHICS
The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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