Dstillery Audiences

CAR SHOPPING

Audience Size: 2.6 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 54.19% 21.53x
In-Market Car Shoppers 57.28% 20.16x
Online Auto Shoppers 59.00% 19.44x
Used Car Shoppers 50.57% 17.73x
Car Buyers 40.32% 17.35x
Nissan Vehicle Shoppers 39.99% 16.52x
Automotive Safety Researchers 35.98% 14.62x
Ford Vehicle Shoppers 33.75% 14.18x
GMC Vehicle Shopper 37.63% 13.25x
Audi Vehicle Shoppers 30.08% 13.14x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is LOFT.

Location Composition Index
LOFT 0.01% 1.48x
Victoria's Secret 0.01% 1.38x
The Childrens Place 0.01% 1.35x
Lane Bryant 0.01% 1.30x
Maurices 0.02% 1.24x
Journeys 0.01% 1.20x
Mens Wearhouse 0.01% 1.17x
Old Navy 0.01% 1.07x
Carhartt 0.16% 1.04x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is erepairables.com.

Website Composition Index
erepairables.com 3.14% 75.87x
ridesafely.com 1.65% 75.69x
auction123.com 2.86% 66.57x
edmunds.com 91.69% 50.94x
searchtempest.com 3.47% 47.90x
lowmileageparts.com 1.17% 29.71x
powertrainproducts.net 1.03% 28.25x
whatcar.com 1.38% 28.22x
autohausaz.com 1.28% 27.63x
forums.nasioc.com 1.71% 25.36x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.04% 21.19x
Texas Off-Roading 0.07% 20.25x
Car Keys, Locks & Remotes 4.03% 18.39x
Auto Body Upkeep & Repair Researchers 2.37% 17.91x
Motorsport Equipment 5.34% 16.76x
Auto Tires & Parts Repair Researchers 1.40% 16.12x
Trucking 6.26% 15.65x
Auto Enthusiast Information Researchers 8.09% 15.42x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.48% 14.39x
Home Improvement Contractor 0.08% 14.05x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male