Dstillery Audiences

CAR SHOPPING

Audience Size: 1.4 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 68.20% 25.69x
In-Market Car Shoppers 66.29% 23.90x
Car Buyers 49.12% 20.89x
Online Auto Shoppers 68.43% 20.34x
Used Car Shoppers 59.78% 19.18x
Automotive Safety Researchers 48.22% 18.86x
Nissan Vehicle Shoppers 50.87% 18.59x
GMC Vehicle Shopper 43.73% 15.85x
Ford Vehicle Shoppers 40.94% 15.59x
Lexus Vehicle Shoppers 43.51% 15.39x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.12x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is edmunds.com.

Website Composition Index
edmunds.com 96.91% 71.48x
searchtempest.com 2.68% 68.09x
whatcar.com 1.04% 42.38x
auto.com 12.26% 37.05x
pickuptrucks.com 1.41% 36.21x
autolist.com 20.00% 35.31x
jdpower.com 13.03% 34.14x
dormanproducts.com 1.05% 33.99x
iseecars.com 18.23% 33.99x
news.pickuptrucks.com 2.59% 32.45x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 1.09% 28.02x
Auto Body Upkeep & Repair Researchers 0.74% 21.60x
Auto Tires & Parts Repair Researchers 0.52% 19.64x
Auctions & Repossessions 0.14% 19.53x
Motorsport Equipment 3.87% 18.33x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.87% 18.02x
Trucking 4.71% 17.80x
Home Improvement Contractor 0.02% 17.47x
Auto Enthusiast Information Researchers 5.78% 17.01x
General Interest 0.03% 16.27x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male