Explore the Car Shopping Audience
Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Car Shopping audience.
INTERESTS
The Car Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Shopping audience is In-Market Car Shoppers.
| Interest | Composition | Index |
| In-Market Car Shoppers | 60.93% | 20.33x |
| Auto Repair Researchers | 58.74% | 20.32x |
| Online Auto Shoppers | 62.93% | 20.18x |
| Used Car Shoppers | 52.56% | 18.15x |
| Car Buyers | 47.32% | 17.28x |
| Nissan Vehicle Shoppers | 43.61% | 15.82x |
| Ford Vehicle Shoppers | 36.97% | 13.15x |
| Automotive Service Professionals | 36.70% | 12.92x |
| Classic Car Shoppers | 36.64% | 12.67x |
| Automotive Safety Researchers | 36.72% | 12.46x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Curious about what else the Car Shopping audience is interested in?
Sign Up
APPAREL RETAILERS
The Car Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Shopping audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 1.29x |
| REI | 0.02% | 1.28x |
| Eddie Bauer | 0.03% | 1.23x |
| Buckle | 0.26% | 1.22x |
| White House Black Market | 0.32% | 1.20x |
| Mens Wearhouse | 0.46% | 1.19x |
| Jos A. Bank Clothiers | 0.27% | 1.18x |
| Gymboree | 0.05% | 1.17x |
| Chicos | 0.06% | 1.16x |
| Charlotte Russe | 0.04% | 1.13x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Want to find more of the Car Shopping audience in the real world?
Sign Up
WEBSITES
The Car Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Shopping audience is v12soft.com.
| Website | Composition | Index |
| v12soft.com | 1.39% | 99.64x |
| ridesafely.com | 4.74% | 96.52x |
| auction123.com | 8.81% | 82.68x |
| 74auto.com | 1.04% | 78.48x |
| clients.automanager.com | 1.65% | 78.00x |
| searchtempest.com | 4.27% | 67.55x |
| edmunds.com | 76.43% | 62.98x |
| rustysautosalvage.com | 1.82% | 54.87x |
| gatewayclassiccars.com | 1.22% | 43.47x |
| myclassicgarage.com | 1.32% | 38.49x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Want to see more of the websites the Car Shopping audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Shopping audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.11% | 16.73x |
| Auto Body Upkeep & Repair Researchers | 4.60% | 15.91x |
| Auto Tires & Parts Repair Researchers | 3.10% | 15.69x |
| Motorcycles & Snowmobiles | 8.33% | 15.23x |
| Rural Living | 0.12% | 14.66x |
| Texas Off-Roading | 0.14% | 14.08x |
| Motorsport Equipment | 6.62% | 13.97x |
| Car Keys, Locks & Remotes | 7.68% | 13.92x |
| Home Improvement Contractor | 1.16% | 13.52x |
| Car Enthusiasts | 10.39% | 13.39x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Want to see more of the Content Affinities the Car Shopping audience visits?
Sign Up
DEMOGRAPHICS
The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Car Shopping audience?
Sign Up