Dstillery Audiences

CAR SHOPPING

Audience Size: 290.5 Thousand Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 290.5 thousand unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 73.69% 31.78x
Online Auto Shoppers 73.69% 31.70x
Automotive Safety Researchers 48.91% 27.57x
Auto Show Enthusiasts 37.38% 23.99x
Mercedes-Benz Vehicle Shoppers 38.79% 21.88x
Aftermarket Accessories Shoppers 42.50% 21.70x
Volkswagen Vehicle Shopper 27.34% 21.40x
Audi Vehicle Shoppers 29.23% 20.29x
Nissan Vehicle Shoppers 63.73% 19.86x
Japanese Luxury Car Enthusiasts 44.87% 19.79x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Talbots.

Location Composition Index
Talbots 0.02% 2.61x
Gap 0.01% 2.00x
Lululemon 0.01% 1.49x
White House Black Market 0.01% 1.47x
Maurices 0.04% 1.44x
Old Navy 0.02% 1.41x
Banana Republic 0.01% 1.38x
American Eagle Outfitters 0.01% 1.17x
Patagonia 0.01% 1.02x
Urban Outfitters 0.01% 1.00x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is edmunds.com.

Website Composition Index
edmunds.com 98.92% 251.76x
auto.com 5.62% 126.67x
iseecars.com 12.64% 108.92x
autobytel.com 4.33% 89.98x
jdpower.com 10.36% 76.28x
wvdot.com 2.17% 53.02x
carcomplaints.com 3.92% 51.80x
autolist.com 17.05% 51.22x
autabuy.com 1.97% 45.52x
carvana.com 1.64% 44.66x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Trucking.

Content Affinity Composition Index
Trucking 1.63% 27.47x
Motorsport Equipment 2.34% 20.10x
Assorted Topics (Power Trains, Drones, Web Design) 0.09% 19.14x
Classic Car Purchase Researchers 23.30% 19.03x
Auto Body Upkeep & Repair Researchers 0.10% 17.80x
Auto Enthusiast Information Researchers 5.60% 17.59x
Gun Enthusiast - Rifles & Ammo 0.93% 17.05x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.64% 16.04x
Car Enthusiasts 8.57% 15.51x
All-Terrain Vehicles 6.19% 15.25x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male