Dstillery Audiences

CAR SHOPPING

Audience Size: 2.1 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 59.47% 23.97x
In-Market Car Shoppers 60.61% 22.52x
Online Auto Shoppers 60.89% 21.39x
Used Car Shoppers 53.77% 20.33x
Car Buyers 46.17% 19.59x
Nissan Vehicle Shoppers 42.93% 19.02x
Ford Vehicle Shoppers 36.13% 16.48x
Automotive Safety Researchers 39.30% 15.79x
GMC Vehicle Shopper 39.29% 15.22x
Toyota Vehicle Shopper 36.86% 14.89x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.63x
Carhartt 0.15% 1.17x
Old Navy 0.01% 0.94x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is erepairables.com.

Website Composition Index
erepairables.com 5.75% 93.44x
ridesafely.com 3.05% 93.28x
auction123.com 5.18% 81.06x
rustysautosalvage.com 1.04% 65.63x
edmunds.com 85.33% 62.89x
searchtempest.com 4.15% 62.36x
myclassicgarage.com 1.08% 33.36x
tflcar.com 1.19% 31.98x
lowmileageparts.com 1.85% 31.51x
corvetteactioncenter.com 1.13% 31.47x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.06% 23.43x
Texas Off-Roading 0.11% 21.34x
Auto Body Upkeep & Repair Researchers 3.34% 20.83x
Car Keys, Locks & Remotes 6.03% 20.44x
Motorsport Equipment 6.51% 18.98x
Auto Tires & Parts Repair Researchers 1.98% 18.97x
Trucking 7.63% 17.86x
Auto Enthusiast Information Researchers 10.03% 17.63x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.94% 16.63x
Rural Living 0.04% 16.28x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male