Explore the Car Shopping Audience
Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Car Shopping audience.
INTERESTS
The Car Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 71.30% | 29.19x |
| In-Market Car Shoppers | 68.25% | 26.94x |
| Car Buyers | 47.58% | 23.03x |
| Online Auto Shoppers | 71.73% | 22.63x |
| Used Car Shoppers | 61.32% | 21.04x |
| Automotive Safety Researchers | 51.50% | 20.96x |
| Nissan Vehicle Shoppers | 52.47% | 19.60x |
| GMC Vehicle Shopper | 46.94% | 17.22x |
| Audi Vehicle Shoppers | 30.38% | 16.15x |
| Volvo Vehicle Shoppers | 30.89% | 15.73x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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APPAREL RETAILERS
The Car Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Shopping audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.37x |
| Aeropostale | 0.04% | 1.34x |
| White House Black Market | 0.03% | 1.30x |
| Banana Republic | 0.03% | 1.29x |
| Michael Kors | 0.02% | 1.28x |
| Maurices | 0.06% | 1.26x |
| Victoria's Secret | 0.06% | 1.23x |
| Hollister | 0.02% | 1.22x |
| Eddie Bauer | 0.01% | 1.22x |
| Old Navy | 0.05% | 1.19x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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WEBSITES
The Car Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Shopping audience is edmunds.com.
| Website | Composition | Index |
| edmunds.com | 98.74% | 86.12x |
| searchtempest.com | 1.86% | 78.33x |
| auto.com | 9.52% | 50.93x |
| pickuptrucks.com | 1.63% | 49.01x |
| superstreetonline.com | 1.19% | 47.40x |
| autolist.com | 17.49% | 47.26x |
| superchevy.com | 1.68% | 45.02x |
| automobilemag.com | 3.27% | 41.93x |
| trucktrend.com | 3.50% | 41.26x |
| iseecars.com | 19.64% | 40.31x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Shopping audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.13% | 27.52x |
| Auto Tires & Parts Repair Researchers | 0.13% | 22.08x |
| Auto Body Upkeep & Repair Researchers | 0.19% | 20.96x |
| Trucking | 2.83% | 19.36x |
| Motorsport Equipment | 2.79% | 18.46x |
| Trucks | 0.07% | 15.92x |
| Classic Car Purchase Researchers | 23.41% | 15.59x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 15.53x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.05% | 15.34x |
| Auto Enthusiast Information Researchers | 5.95% | 15.29x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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DEMOGRAPHICS
The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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