Dstillery Audiences

CAR SHOPPING

Audience Size: 1.3 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Online Auto Shoppers.

Interest Composition Index
Online Auto Shoppers 58.96% 28.90x
In-Market Car Shoppers 56.84% 26.43x
Auto Repair Researchers 53.46% 26.42x
Car Buyers 44.48% 22.91x
Used Car Shoppers 50.76% 22.32x
Automotive Industry 34.75% 18.62x
Car Collector Enthusiasts 31.48% 15.90x
Car Enthusiasts 29.32% 15.60x
Jaguar Vehicle Shoppers 33.41% 15.40x
Audi Vehicle Shoppers 29.50% 15.03x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.29x
Carhartt 0.18% 1.20x
Dressbarn 0.04% 1.19x
Brooks Brothers 0.03% 1.19x
Zumiez 0.02% 1.16x
Ann Taylor 0.02% 1.13x
Charlotte Russe 0.01% 1.09x
Chicos 0.03% 1.07x
Columbia 0.01% 1.07x
Eddie Bauer 0.01% 1.05x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is carfrom.us.

Website Composition Index
carfrom.us 1.62% 229.84x
carsforsale.com 1.27% 221.77x
usedcarsgroup.com 1.49% 177.97x
ridesafely.com 5.70% 176.91x
cartrucktrader.com 0.94% 174.75x
v12soft.com 1.67% 161.39x
74auto.com 0.79% 159.60x
autoshopper.com 1.08% 158.87x
americasautoauction.com 0.77% 158.74x
auction123.com 12.59% 143.25x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 6.54% 24.72x
Environmentally Friendly Cars 0.14% 20.13x
Classic Car Purchase Researchers 20.15% 19.83x
Car Enthusiasts 11.15% 19.06x
Auto Body Upkeep & Repair Researchers 6.78% 19.03x
Auto Enthusiast Information Researchers 11.28% 18.55x
Car Keys, Locks & Remotes 8.45% 18.48x
Texas Off-Roading 0.18% 18.05x
Rural Living 0.22% 17.55x
Motorsport Equipment 7.00% 17.47x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999