Explore the Car Shopping Audience
Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Car Shopping audience.
INTERESTS
The Car Shopping audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 62.94% | 23.00x |
| In-Market Car Shoppers | 62.59% | 21.52x |
| Online Auto Shoppers | 65.41% | 19.51x |
| Car Buyers | 43.85% | 18.09x |
| Used Car Shoppers | 57.14% | 17.57x |
| Automotive Safety Researchers | 46.35% | 17.01x |
| Nissan Vehicle Shoppers | 47.99% | 16.88x |
| Ford Vehicle Shoppers | 38.52% | 14.11x |
| GMC Vehicle Shopper | 42.88% | 13.96x |
| Lexus Vehicle Shoppers | 41.55% | 13.68x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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APPAREL RETAILERS
The Car Shopping audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Car Shopping audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 1.38x |
| J. Crew | 0.01% | 1.32x |
| Victoria's Secret | 0.03% | 1.23x |
| Chicos | 0.02% | 1.13x |
| Hollister | 0.01% | 1.11x |
| Dressbarn | 0.01% | 1.09x |
| Jos A. Bank Clothiers | 0.01% | 1.04x |
| Old Navy | 0.03% | 1.03x |
| Buckle | 0.02% | 1.03x |
| Zumiez | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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WEBSITES
The Car Shopping audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Car Shopping audience is searchtempest.com.
| Website | Composition | Index |
| searchtempest.com | 2.13% | 55.87x |
| edmunds.com | 98.12% | 54.80x |
| whatcar.com | 1.02% | 36.46x |
| auto.com | 11.34% | 35.54x |
| pickuptrucks.com | 1.60% | 35.52x |
| autolist.com | 20.13% | 33.17x |
| iseecars.com | 19.67% | 30.90x |
| cardomain.com | 1.74% | 29.75x |
| jdpower.com | 15.71% | 28.99x |
| news.pickuptrucks.com | 2.13% | 28.06x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Car Shopping audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.56% | 24.20x |
| Auto Body Upkeep & Repair Researchers | 0.44% | 17.91x |
| Auctions & Repossessions | 0.07% | 16.01x |
| Auto Tires & Parts Repair Researchers | 0.33% | 15.59x |
| General Interest | 0.02% | 15.50x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.64% | 15.40x |
| Motorsport Equipment | 3.55% | 15.27x |
| Trucking | 4.10% | 15.02x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 14.88x |
| Auto Enthusiast Information Researchers | 5.34% | 13.37x |
Composition Percentage:
The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
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DEMOGRAPHICS
The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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