Dstillery Audiences

CAR SHOPPING

Audience Size: 1.5 Million Devices

Explore the Car Shopping Audience

Below you'll find more information about the Car Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Car Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Car Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Car Shopping audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 69.32% 24.93x
In-Market Car Shoppers 67.55% 23.19x
Online Auto Shoppers 68.37% 20.15x
Car Buyers 48.18% 19.70x
Used Car Shoppers 59.80% 18.48x
Automotive Safety Researchers 50.41% 18.38x
Nissan Vehicle Shoppers 51.61% 17.60x
GMC Vehicle Shopper 45.35% 15.31x
Toyota Vehicle Shopper 38.82% 14.33x
Ford Vehicle Shoppers 41.06% 14.30x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Interest attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Car Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Car Shopping audience is Express.

Location Composition Index
Express 0.03% 1.33x
Gymboree 0.02% 1.29x
Aeropostale 0.02% 1.20x
Talbots 0.02% 1.19x
Jos A. Bank Clothiers 0.02% 1.17x
Buckle 0.03% 1.16x
The Childrens Place 0.03% 1.06x
White House Black Market 0.02% 1.05x
American Eagle Outfitters 0.02% 1.04x
Victoria's Secret 0.03% 1.03x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Location attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Car Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Car Shopping audience is searchtempest.com.

Website Composition Index
searchtempest.com 2.02% 66.74x
edmunds.com 98.47% 66.73x
auto.com 10.47% 42.02x
pickuptrucks.com 1.55% 42.00x
whatcar.com 1.03% 41.21x
cardomain.com 1.38% 40.77x
autolist.com 18.93% 40.05x
superstreetonline.com 1.82% 37.08x
iseecars.com 19.71% 36.52x
mustangandfords.com 1.34% 35.66x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Web attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Car Shopping audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.35% 29.70x
Auto Body Upkeep & Repair Researchers 0.34% 20.86x
Auctions & Repossessions 0.04% 19.36x
Trucking 3.72% 17.58x
Motorsport Equipment 3.44% 17.44x
Auto Tires & Parts Repair Researchers 0.23% 17.07x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 16.36x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.57% 16.16x
Trucks 0.20% 15.67x
Auto Enthusiast Information Researchers 6.09% 14.23x
Composition Percentage: The overlap percentage between the Car Shopping audience and the Content Affinity attribute.
Index: A comparison of the Car Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Car Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male