Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 30.75% | 29.10x |
| Career Focused Individuals | 18.10% | 18.57x |
| Resume Writing Researchers | 32.47% | 16.75x |
| Retail Job Seekers | 45.11% | 13.71x |
| Fast Fashion Shoppers | 36.21% | 13.27x |
| Recreational Sports Participants | 26.44% | 11.83x |
| Human Resources Professionals | 46.26% | 10.85x |
| Moving Services Shoppers | 16.67% | 10.63x |
| Unemployment Benefit Researchers | 15.80% | 10.60x |
| CRM Platform Users | 32.76% | 10.24x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.05% | 3.42x |
| Zumiez | 0.08% | 3.24x |
| Banana Republic | 0.04% | 3.14x |
| Old Navy | 0.05% | 2.46x |
| Victoria's Secret | 0.05% | 2.18x |
| White House Black Market | 0.03% | 1.97x |
| Aeropostale | 0.03% | 1.86x |
| Gymboree | 0.03% | 1.68x |
| Chicos | 0.02% | 1.47x |
| Carhartt | 0.19% | 1.40x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is indeed.com.
| Website | Composition | Index |
| indeed.com | 20.33% | 96.66x |
| papajohns.com | 12.61% | 69.68x |
| lensa.com | 12.54% | 56.32x |
| flexjobs.com | 7.47% | 28.39x |
| careersidekick.com | 6.06% | 26.38x |
| roberthalf.com | 6.41% | 23.60x |
| typingtest.com | 4.19% | 21.44x |
| facebook.com | 4.84% | 18.21x |
| governmentjobs.com | 25.96% | 17.11x |
| glassdoor.ca | 2.63% | 13.06x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).
| Content Affinity | Composition | Index |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 11.62% | 54.23x |
| Medical Diagnostics | 1.06% | 15.60x |
| Law School | 0.69% | 11.43x |
| Startup Investment | 0.42% | 10.17x |
| New England Universities | 0.79% | 10.02x |
| Cruise Vacations | 1.06% | 8.58x |
| Low Budget Shoppers | 0.26% | 8.26x |
| Philanthropy - Charities & Fundraising | 0.21% | 7.25x |
| Diet & Weight Loss | 0.21% | 7.08x |
| Medical Supplies and Information | 0.21% | 6.81x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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