Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 34.19% | 52.47x |
| Resume Writing Researchers | 29.68% | 22.18x |
| Career Focused Individuals | 47.42% | 20.52x |
| Retail Job Seekers | 47.10% | 17.12x |
| Cable TV Shoppers | 52.26% | 17.10x |
| Ink & Toner Shoppers | 42.90% | 15.91x |
| Unemployment Benefit Researchers | 12.90% | 13.48x |
| Moving Services Shoppers | 11.94% | 12.95x |
| Mailing & Shipping Shoppers | 20.97% | 12.65x |
| Background Check Users | 34.19% | 12.64x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.07% | 3.60x |
| Zumiez | 0.07% | 3.12x |
| H&M | 0.06% | 2.74x |
| Mens Wearhouse | 0.06% | 2.35x |
| Gymboree | 0.03% | 1.87x |
| Talbots | 0.02% | 1.75x |
| White House Black Market | 0.03% | 1.46x |
| Chicos | 0.03% | 1.37x |
| Aeropostale | 0.03% | 1.25x |
| Urban Outfitters | 0.03% | 1.23x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is indeed.com.
| Website | Composition | Index |
| indeed.com | 22.37% | 103.78x |
| papajohns.com | 14.50% | 70.72x |
| lensa.com | 10.98% | 54.23x |
| careersidekick.com | 6.33% | 30.59x |
| flexjobs.com | 7.12% | 29.97x |
| roberthalf.com | 5.54% | 26.03x |
| typingtest.com | 5.03% | 25.45x |
| facebook.com | 4.18% | 21.93x |
| governmentjobs.com | 25.99% | 19.48x |
| climbtheladder.com | 2.76% | 18.20x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).
| Content Affinity | Composition | Index |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 10.34% | 74.37x |
| Cruise Vacations | 2.46% | 21.40x |
| Medical Diagnostics | 0.96% | 18.61x |
| New England Universities | 0.82% | 16.19x |
| New England & Ivy League Sports | 0.55% | 10.10x |
| Apartment Hunting | 3.35% | 7.44x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.27% | 6.69x |
| Startup Investment | 0.27% | 6.59x |
| Legal Information Research Cluster | 1.03% | 6.57x |
| Discount Travel | 2.74% | 6.47x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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