Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 28.63% | 14.67x |
| Employee Management & HR Researchers | 33.80% | 14.10x |
| Career Focused Individuals | 24.46% | 13.37x |
| Fast Fashion Shoppers | 28.52% | 12.00x |
| Online Education Intenders | 23.18% | 10.14x |
| Chain Pizzeria Fans | 20.63% | 10.03x |
| Background Check Users | 17.31% | 9.33x |
| Recreational Sports Participants | 17.27% | 8.84x |
| Tutoring Resources Researchers | 15.73% | 8.57x |
| Train Travelers | 13.03% | 8.23x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.25x |
| Supreme | 0.01% | 1.21x |
| Jos A. Bank Clothiers | 0.35% | 1.20x |
| H&M | 0.08% | 1.20x |
| Mens Wearhouse | 0.57% | 1.20x |
| Abercrombie & Fitch | 0.05% | 1.18x |
| Johnston and Murphy | 0.16% | 1.18x |
| Topshop | 0.02% | 1.17x |
| Belk | 0.01% | 1.17x |
| Forever 21 | 0.06% | 1.17x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is pepsicojobs.com.
| Website | Composition | Index |
| pepsicojobs.com | 3.41% | 34.78x |
| ajilon.com | 1.57% | 34.45x |
| theapplicantmanager.com | 1.09% | 33.76x |
| xpo.com | 2.48% | 31.87x |
| kellyservices.us | 1.89% | 31.70x |
| fritolayemployment.com | 2.16% | 31.70x |
| compassgroupcareers.com | 4.80% | 31.05x |
| finddreamjobs.com | 1.80% | 30.86x |
| silkroad.com | 15.44% | 30.72x |
| jobs.net | 16.25% | 30.64x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Corporate Employment Pages.
| Content Affinity | Composition | Index |
| Corporate Employment Pages | 8.87% | 15.87x |
| Healthcare Jobs | 2.73% | 15.02x |
| Job Interview Process | 2.26% | 14.22x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 4.27% | 13.15x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 14.93% | 11.96x |
| Canada Job Seekers Cluster | 0.79% | 10.54x |
| Higher Education | 1.88% | 10.10x |
| Human Resources & Employee Management | 0.80% | 8.69x |
| Teaching Abroad | 0.15% | 8.47x |
| Online Learning | 0.14% | 8.38x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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