Dstillery Audiences

CAREER CLUSTER A

Audience Size: 37.7 Thousand Devices

Explore the Career Cluster A Audience

Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Career Cluster A audience.

Dstillery Crafted Audiences

INTERESTS

The Career Cluster A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Career Cluster A audience is Job Seekers.

Interest Composition Index
Job Seekers 34.19% 52.47x
Resume Writing Researchers 29.68% 22.18x
Career Focused Individuals 47.42% 20.52x
Retail Job Seekers 47.10% 17.12x
Cable TV Shoppers 52.26% 17.10x
Ink & Toner Shoppers 42.90% 15.91x
Unemployment Benefit Researchers 12.90% 13.48x
Moving Services Shoppers 11.94% 12.95x
Mailing & Shipping Shoppers 20.97% 12.65x
Background Check Users 34.19% 12.64x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Career Cluster A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Career Cluster A audience is Old Navy.

Location Composition Index
Old Navy 0.07% 3.60x
Zumiez 0.07% 3.12x
H&M 0.06% 2.74x
Mens Wearhouse 0.06% 2.35x
Gymboree 0.03% 1.87x
Talbots 0.02% 1.75x
White House Black Market 0.03% 1.46x
Chicos 0.03% 1.37x
Aeropostale 0.03% 1.25x
Urban Outfitters 0.03% 1.23x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Web Insights

WEBSITES

The Career Cluster A audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Career Cluster A audience is indeed.com.

Website Composition Index
indeed.com 22.37% 103.78x
papajohns.com 14.50% 70.72x
lensa.com 10.98% 54.23x
careersidekick.com 6.33% 30.59x
flexjobs.com 7.12% 29.97x
roberthalf.com 5.54% 26.03x
typingtest.com 5.03% 25.45x
facebook.com 4.18% 21.93x
governmentjobs.com 25.99% 19.48x
climbtheladder.com 2.76% 18.20x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Career Cluster A audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).

Content Affinity Composition Index
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 10.34% 74.37x
Cruise Vacations 2.46% 21.40x
Medical Diagnostics 0.96% 18.61x
New England Universities 0.82% 16.19x
New England & Ivy League Sports 0.55% 10.10x
Apartment Hunting 3.35% 7.44x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.27% 6.69x
Startup Investment 0.27% 6.59x
Legal Information Research Cluster 1.03% 6.57x
Discount Travel 2.74% 6.47x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female