Dstillery Audiences

CAREER CLUSTER A

Audience Size: 6.4 Million Devices

Explore the Career Cluster A Audience

Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Career Cluster A audience.

Dstillery Crafted Audiences

INTERESTS

The Career Cluster A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Career Cluster A audience is Job Seekers.

Interest Composition Index
Job Seekers 36.44% 14.25x
Retail Job Seekers 39.54% 13.61x
Employee Management & HR Researchers 43.77% 13.60x
Fast Fashion Shoppers 38.10% 12.80x
Career Focused Individuals 30.65% 12.56x
Resume Writing Researchers 30.48% 11.16x
Chain Pizzeria Fans 28.26% 9.60x
Background Check Users 25.61% 9.37x
Online Education Intenders 30.75% 9.36x
Recreational Sports Participants 21.43% 8.68x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Career Cluster A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Career Cluster A audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.30x
American Apparel 0.03% 1.28x
Free People 0.02% 1.27x
White House Black Market 0.09% 1.27x
Hollister 0.05% 1.27x
Kate Spade 0.02% 1.26x
Buckle 0.07% 1.25x
Michael Kors 0.05% 1.25x
Aeropostale 0.06% 1.23x
Hugo Boss 0.03% 1.23x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Web Insights

WEBSITES

The Career Cluster A audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Career Cluster A audience is pepsicojobs.com.

Website Composition Index
pepsicojobs.com 3.64% 39.55x
ajilon.com 1.31% 37.42x
fritolayemployment.com 2.07% 36.37x
finddreamjobs.com 1.27% 35.99x
kellyservices.us 1.22% 35.27x
xpo.com 2.46% 35.00x
dejobs.org 1.73% 34.69x
silkroad.com 13.57% 34.59x
compassgroupcareers.com 5.25% 34.50x
lensa.com 1.98% 33.67x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Career Cluster A audience is Corporate Employment Pages.

Content Affinity Composition Index
Corporate Employment Pages 7.45% 18.33x
Healthcare Jobs 2.21% 17.06x
Job Interview Process 1.56% 16.20x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 3.81% 15.05x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 16.96% 14.17x
Canada Job Seekers Cluster 1.02% 11.48x
Higher Education 1.19% 10.33x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 9.77x
Teaching Abroad 0.12% 9.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 8.96x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female