Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 27.34% | 11.56x |
| Employee Management & HR Researchers | 29.15% | 10.90x |
| Career Focused Individuals | 21.48% | 10.89x |
| Fast Fashion Shoppers | 25.77% | 9.53x |
| Chain Pizzeria Fans | 22.34% | 8.03x |
| Recreational Sports Participants | 16.29% | 7.23x |
| Online Education Intenders | 35.35% | 6.71x |
| Accounting & CPA Continuing Education Researchers | 15.64% | 6.58x |
| Tax Filers | 12.77% | 6.37x |
| Business Decision Makers | 13.84% | 6.23x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.02% | 1.21x |
| Aeropostale | 0.03% | 1.19x |
| Belk | 0.02% | 1.18x |
| Zumiez | 0.02% | 1.17x |
| American Apparel | 0.03% | 1.16x |
| Lane Bryant | 0.04% | 1.15x |
| Lorna Jane | 0.00% | 1.13x |
| Old Navy | 0.06% | 1.13x |
| Dressbarn | 0.04% | 1.12x |
| Zara | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is besthotelcareers.com.
| Website | Composition | Index |
| besthotelcareers.com | 0.02% | 39.49x |
| enjoycareers.com | 0.08% | 39.45x |
| onemainfinancial.com | 0.14% | 39.19x |
| unitedrentals.com | 0.04% | 38.80x |
| thehive.com | 0.05% | 38.28x |
| ctg.com | 0.13% | 38.02x |
| kochtrucking.us | 0.05% | 37.98x |
| nestlepurinacareers.com | 0.10% | 37.75x |
| rollins.com | 0.17% | 37.43x |
| prodivnet.com | 0.15% | 36.76x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Healthcare Jobs.
| Content Affinity | Composition | Index |
| Healthcare Jobs | 3.11% | 13.77x |
| Corporate Employment Pages | 10.71% | 13.56x |
| Job Interview Process | 3.03% | 12.61x |
| Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) | 4.82% | 12.54x |
| Assorted Topics #11536 (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 11.72% | 11.01x |
| Canada Job Seekers Cluster | 1.13% | 9.44x |
| Higher Education | 2.62% | 8.53x |
| Human Resources & Employee Management | 0.97% | 8.22x |
| Online Learning | 0.21% | 7.96x |
| General Interest | 0.19% | 7.86x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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