Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 44.77% | 18.76x |
| Retail Job Seekers | 48.89% | 17.36x |
| Employee Management & HR Researchers | 48.38% | 17.12x |
| Career Focused Individuals | 37.93% | 16.47x |
| Fast Fashion Shoppers | 46.16% | 15.64x |
| Resume Writing Researchers | 36.71% | 14.01x |
| Background Check Users | 24.89% | 12.02x |
| Chain Pizzeria Fans | 33.04% | 11.84x |
| Online Education Intenders | 34.51% | 11.68x |
| Recreational Sports Participants | 26.39% | 11.27x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 1.31x |
| Zara | 0.01% | 1.24x |
| Coach | 0.02% | 1.24x |
| H&M | 0.04% | 1.21x |
| The North Face | 0.01% | 1.20x |
| American Eagle Outfitters | 0.03% | 1.20x |
| Zumiez | 0.04% | 1.19x |
| Gymboree | 0.03% | 1.18x |
| Aeropostale | 0.03% | 1.16x |
| Old Navy | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is pepsicojobs.com.
| Website | Composition | Index |
| pepsicojobs.com | 3.51% | 53.78x |
| fritolayemployment.com | 2.00% | 49.84x |
| xpo.com | 2.43% | 49.38x |
| ajilon.com | 1.24% | 49.23x |
| compassgroupcareers.com | 5.56% | 47.83x |
| kellyservices.us | 1.20% | 47.41x |
| silkroad.com | 12.64% | 46.53x |
| jobs.net | 16.81% | 45.73x |
| appone.com | 9.59% | 45.44x |
| dejobs.org | 1.70% | 45.35x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Corporate Employment Pages.
| Content Affinity | Composition | Index |
| Corporate Employment Pages | 7.23% | 26.21x |
| Healthcare Jobs | 2.37% | 24.51x |
| Job Interview Process | 1.38% | 22.60x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 3.71% | 21.07x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 21.20% | 17.92x |
| Canada Job Seekers Cluster | 0.99% | 15.72x |
| Higher Education | 1.19% | 14.06x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.10% | 12.95x |
| Apartment & Community Real Estate Researchers | 0.19% | 12.73x |
| Teaching Abroad | 0.11% | 12.39x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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