Dstillery Audiences

CAREER CLUSTER A

Audience Size: 169.8 Thousand Devices

Explore the Career Cluster A Audience

Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 169.8 thousand unique devices whose actions qualify for the Career Cluster A audience.

Dstillery Crafted Audiences

INTERESTS

The Career Cluster A audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Career Cluster A audience is Job Seekers.

Interest Composition Index
Job Seekers 70.53% 52.70x
Career Focused Individuals 66.32% 50.11x
Resume Writing Researchers 65.26% 38.22x
Recreational Sports Participants 53.68% 34.36x
Tutoring Resources Researchers 51.58% 32.83x
Moving Truck Rental Researchers 47.37% 31.61x
Fast Fashion Shoppers 54.74% 31.01x
Tax Filers 38.95% 29.86x
Drug Store Shoppers 40.00% 29.65x
Train Travelers 51.58% 29.54x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Career Cluster A audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Career Cluster A audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 3.99x
Victoria's Secret 0.02% 3.46x
Carhartt 0.17% 3.34x
The Childrens Place 0.02% 2.99x
Aeropostale 0.01% 2.86x
American Eagle Outfitters 0.01% 2.84x
Journeys 0.01% 2.24x
Maurices 0.01% 2.14x
Old Navy 0.01% 1.68x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Web Insights

WEBSITES

The Career Cluster A audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Career Cluster A audience is silkroad.com.

Website Composition Index
silkroad.com 10.70% 361.70x
jobs.net 14.75% 356.40x
adp.com 26.08% 260.48x
icims.com 65.76% 243.02x
monster.com 18.34% 215.96x
paylocity.com 6.18% 193.01x
careerbuilder.com 26.04% 138.48x
fedex.com 13.70% 124.85x
governmentjobs.com 12.68% 110.27x
theapplicantmanager.com 4.88% 95.50x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Career Cluster A audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).

Content Affinity Composition Index
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 23.99% 83.01x
Women Shoppers 3.50% 36.90x
Paper & Packaging 0.13% 36.86x
Finance & Accounting Cluster 9.46% 33.51x
Video Content Sites 3.15% 30.47x
Chemicals 0.12% 29.74x
Social & Demographic Trends 0.12% 28.36x
Medical Diagnostics 4.55% 27.78x
Weight Lifting Enthusiasts 2.45% 25.48x
Los Angeles Tourism 4.20% 24.44x
Composition Percentage: The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female