Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 66.75% | 24.33x |
| Career Focused Individuals | 57.15% | 21.50x |
| Employee Management & HR Researchers | 61.09% | 18.11x |
| Retail Job Seekers | 59.72% | 17.18x |
| Resume Writing Researchers | 50.91% | 17.06x |
| Fast Fashion Shoppers | 54.18% | 16.53x |
| Tutoring Resources Researchers | 40.94% | 14.10x |
| Train Travelers | 44.12% | 13.91x |
| Recreational Sports Participants | 42.27% | 13.84x |
| Online Education Resource Researchers | 41.00% | 13.35x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.02% | 1.67x |
| Banana Republic | 0.01% | 1.52x |
| Victoria's Secret | 0.02% | 1.52x |
| Gap | 0.01% | 1.45x |
| Express | 0.01% | 1.44x |
| Journeys | 0.01% | 1.13x |
| Mens Wearhouse | 0.01% | 1.07x |
| Maurices | 0.01% | 1.04x |
| Carhartt | 0.14% | 0.99x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is pepsicojobs.com.
| Website | Composition | Index |
| pepsicojobs.com | 3.27% | 129.74x |
| fritolayemployment.com | 1.84% | 121.96x |
| xpo.com | 2.22% | 118.40x |
| compassgroupcareers.com | 5.04% | 116.69x |
| ajilon.com | 1.08% | 116.23x |
| kellyservices.us | 1.01% | 111.19x |
| silkroad.com | 12.21% | 109.57x |
| adeccousa.com | 4.20% | 108.56x |
| jobs.net | 15.59% | 108.28x |
| appone.com | 9.23% | 106.14x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Healthcare Jobs.
| Content Affinity | Composition | Index |
| Healthcare Jobs | 2.38% | 47.48x |
| Corporate Employment Pages | 6.82% | 46.57x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 3.16% | 42.70x |
| Job Interview Process | 1.17% | 40.91x |
| Canada Job Seekers Cluster | 0.98% | 31.83x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.07% | 29.12x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 25.70% | 27.79x |
| Apartment & Community Real Estate Researchers | 0.14% | 24.40x |
| Higher Education | 0.89% | 23.32x |
| Teaching Abroad | 0.09% | 21.99x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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