Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 44.61% | 14.20x |
| Retail Job Seekers | 48.80% | 13.71x |
| Employee Management & HR Researchers | 50.60% | 13.31x |
| Fast Fashion Shoppers | 46.74% | 12.54x |
| Career Focused Individuals | 38.18% | 12.36x |
| Resume Writing Researchers | 37.27% | 10.91x |
| Chain Pizzeria Fans | 31.87% | 9.78x |
| Background Check Users | 31.05% | 9.62x |
| Online Education Intenders | 35.37% | 9.38x |
| Recreational Sports Participants | 26.96% | 8.59x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.38x |
| Express Outlets | 0.01% | 1.34x |
| Uniqlo | 0.02% | 1.33x |
| Club Monaco | 0.01% | 1.33x |
| Old Navy | 0.10% | 1.29x |
| Coach | 0.05% | 1.28x |
| Lululemon | 0.04% | 1.26x |
| Forever 21 | 0.05% | 1.22x |
| American Apparel | 0.03% | 1.22x |
| Gymboree | 0.05% | 1.21x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is pepsicojobs.com.
| Website | Composition | Index |
| pepsicojobs.com | 3.58% | 44.68x |
| fritolayemployment.com | 2.00% | 41.28x |
| xpo.com | 2.47% | 40.75x |
| ajilon.com | 1.26% | 40.70x |
| compassgroupcareers.com | 5.63% | 39.46x |
| finddreamjobs.com | 1.20% | 39.33x |
| kellyservices.us | 1.14% | 39.02x |
| silkroad.com | 12.93% | 38.74x |
| dejobs.org | 1.58% | 37.97x |
| jobs.net | 17.16% | 37.87x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Corporate Employment Pages.
| Content Affinity | Composition | Index |
| Corporate Employment Pages | 7.18% | 20.58x |
| Healthcare Jobs | 2.29% | 19.16x |
| Job Interview Process | 1.37% | 17.60x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 3.82% | 16.60x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 18.81% | 15.48x |
| Canada Job Seekers Cluster | 1.03% | 12.59x |
| Higher Education | 1.16% | 10.97x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 10.21x |
| Teaching Abroad | 0.11% | 9.74x |
| Apartment & Community Real Estate Researchers | 0.19% | 9.70x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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