Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 36.44% | 14.25x |
| Retail Job Seekers | 39.54% | 13.61x |
| Employee Management & HR Researchers | 43.77% | 13.60x |
| Fast Fashion Shoppers | 38.10% | 12.80x |
| Career Focused Individuals | 30.65% | 12.56x |
| Resume Writing Researchers | 30.48% | 11.16x |
| Chain Pizzeria Fans | 28.26% | 9.60x |
| Background Check Users | 25.61% | 9.37x |
| Online Education Intenders | 30.75% | 9.36x |
| Recreational Sports Participants | 21.43% | 8.68x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.30x |
| American Apparel | 0.03% | 1.28x |
| Free People | 0.02% | 1.27x |
| White House Black Market | 0.09% | 1.27x |
| Hollister | 0.05% | 1.27x |
| Kate Spade | 0.02% | 1.26x |
| Buckle | 0.07% | 1.25x |
| Michael Kors | 0.05% | 1.25x |
| Aeropostale | 0.06% | 1.23x |
| Hugo Boss | 0.03% | 1.23x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is pepsicojobs.com.
| Website | Composition | Index |
| pepsicojobs.com | 3.64% | 39.55x |
| ajilon.com | 1.31% | 37.42x |
| fritolayemployment.com | 2.07% | 36.37x |
| finddreamjobs.com | 1.27% | 35.99x |
| kellyservices.us | 1.22% | 35.27x |
| xpo.com | 2.46% | 35.00x |
| dejobs.org | 1.73% | 34.69x |
| silkroad.com | 13.57% | 34.59x |
| compassgroupcareers.com | 5.25% | 34.50x |
| lensa.com | 1.98% | 33.67x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Corporate Employment Pages.
| Content Affinity | Composition | Index |
| Corporate Employment Pages | 7.45% | 18.33x |
| Healthcare Jobs | 2.21% | 17.06x |
| Job Interview Process | 1.56% | 16.20x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 3.81% | 15.05x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 16.96% | 14.17x |
| Canada Job Seekers Cluster | 1.02% | 11.48x |
| Higher Education | 1.19% | 10.33x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 9.77x |
| Teaching Abroad | 0.12% | 9.37x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.13% | 8.96x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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