Explore the Career Cluster A Audience
Below you'll find more information about the Career Cluster A audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Career Cluster A audience.
INTERESTS
The Career Cluster A audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Career Cluster A audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 57.93% | 25.61x |
| Career Focused Individuals | 49.63% | 22.18x |
| Employee Management & HR Researchers | 56.12% | 21.34x |
| Retail Job Seekers | 56.38% | 20.48x |
| Fast Fashion Shoppers | 53.28% | 18.65x |
| Resume Writing Researchers | 44.12% | 17.84x |
| Recreational Sports Participants | 35.33% | 14.51x |
| Train Travelers | 37.11% | 14.25x |
| Tutoring Resources Researchers | 33.50% | 14.11x |
| Online Education Resource Researchers | 34.76% | 13.73x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Interest attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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APPAREL RETAILERS
The Career Cluster A audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Career Cluster A audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.55x |
| Lane Bryant | 0.01% | 1.45x |
| Old Navy | 0.02% | 1.34x |
| Victoria's Secret | 0.01% | 1.31x |
| Maurices | 0.02% | 1.29x |
| Mens Wearhouse | 0.01% | 1.01x |
| Carhartt | 0.15% | 0.98x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Location attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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WEBSITES
The Career Cluster A audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Career Cluster A audience is pepsicojobs.com.
| Website | Composition | Index |
| pepsicojobs.com | 3.35% | 100.68x |
| fritolayemployment.com | 1.95% | 93.65x |
| xpo.com | 2.34% | 91.99x |
| ajilon.com | 1.16% | 91.12x |
| compassgroupcareers.com | 5.31% | 90.01x |
| kellyservices.us | 1.15% | 87.90x |
| silkroad.com | 12.32% | 86.01x |
| jobs.net | 16.08% | 84.86x |
| adeccousa.com | 4.40% | 84.33x |
| appone.com | 9.48% | 83.64x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Web attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Career Cluster A audience is Corporate Employment Pages.
| Content Affinity | Composition | Index |
| Corporate Employment Pages | 6.83% | 41.87x |
| Healthcare Jobs | 2.40% | 40.72x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 3.45% | 36.01x |
| Job Interview Process | 1.15% | 35.59x |
| Canada Job Seekers Cluster | 0.99% | 26.62x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 24.62% | 25.01x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.08% | 22.67x |
| Apartment & Community Real Estate Researchers | 0.16% | 21.89x |
| Higher Education | 1.03% | 21.08x |
| Teaching Abroad | 0.10% | 19.54x |
Composition Percentage:
The overlap percentage between the Career Cluster A audience and the Content Affinity attribute.
Index: A comparison of the Career Cluster A audience to the internet population.
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DEMOGRAPHICS
The Career Cluster A audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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