Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 357.4 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 357.4 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 77.75% 52.33x
Caribbean Trip Planners 76.18% 34.47x
Readers of Caribbean Content 41.60% 20.45x
Cricket Enthusiasts 37.73% 20.07x
Hip Hop Fans 18.81% 10.99x
Work Visa Researchers 21.09% 10.62x
Tennis Players 17.06% 10.48x
Palm Beach Trip Planners 18.49% 10.27x
Wig Shoppers 16.66% 10.03x
Miami Trip Planners 18.67% 9.77x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Everlane.

Location Composition Index
Everlane 0.02% 3.88x
Hugo Boss 0.06% 2.48x
Uniqlo 0.04% 2.38x
H&M 0.14% 2.37x
Supreme 0.02% 2.36x
Club Monaco 0.03% 2.10x
Old Navy 0.16% 1.95x
Intermix 0.02% 1.94x
Zara 0.04% 1.92x
Topshop 0.02% 1.79x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is rjrnewsonline.com.

Website Composition Index
rjrnewsonline.com 15.23% 691.37x
loopjamaica.com 43.75% 479.94x
nationnews.com 6.98% 397.49x
loopnewsbarbados.com 8.29% 383.08x
jamaicaobserver.com 58.80% 379.42x
looptt.com 19.52% 379.14x
trinidadexpress.com 11.06% 365.35x
jamaicans.com 28.25% 316.73x
caribbeannewsnow.com 4.58% 285.24x
homemadezagat.com 2.02% 137.19x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Seventh-day Adventist Church.

Content Affinity Composition Index
Seventh-day Adventist Church 0.64% 32.05x
Franco-African Cluster 0.71% 27.39x
South Africa News Cluster 4.79% 24.10x
Local & Travel England - North Midlands 0.05% 16.16x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.72% 14.41x
Cuba & Mexico Media 1.07% 14.32x
African-American Hair 5.35% 13.41x
Local & Travel England - Northern England 0.12% 12.98x
New York City Family & Activity Cluster 12.97% 12.59x
Mexico Travel 0.60% 11.66x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female