Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 350.9 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 350.9 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 77.34% 50.53x
Caribbean Trip Planners 77.46% 34.56x
Cricket Enthusiasts 39.22% 20.62x
Readers of Caribbean Content 45.29% 19.84x
Work Visa Researchers 22.16% 10.42x
Hip Hop Fans 18.60% 10.28x
Palm Beach Trip Planners 17.21% 10.01x
Wig Shoppers 16.34% 9.85x
Tennis Players 15.65% 9.85x
Miami Trip Planners 18.34% 9.45x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.13% 4.25x
H&M 0.11% 2.29x
Mens Wearhouse 0.49% 1.41x
Jos A. Bank Clothiers 0.23% 1.06x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is rjrnewsonline.com.

Website Composition Index
rjrnewsonline.com 12.22% 808.03x
loopjamaica.com 42.14% 515.35x
trinidadexpress.com 11.03% 451.60x
nationnews.com 6.70% 432.24x
jamaicaobserver.com 57.06% 431.92x
looptt.com 17.76% 407.13x
loopnewsbarbados.com 6.80% 353.01x
jamaicans.com 24.68% 348.07x
visitjamaica.com 1.95% 102.07x
marfeel.com 18.46% 93.75x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 4.51% 23.51x
African-American Hair 5.53% 13.67x
New York City Family & Activity Cluster 10.51% 12.12x
New York City Education & News Cluster 5.76% 9.43x
Caribbean Vacation 2.13% 9.00x
African American Celebrity Gossip 47.81% 7.98x
New York City Real Estate Research Cluster 4.89% 7.89x
Celebrity Gossip 1.71% 7.87x
Canadian Lifestyle 2.78% 7.76x
South Florida Cluster 17.07% 7.52x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female