Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 171.7 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 171.7 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 84.72% 34.76x
Caribbean Trip Planners 84.50% 28.42x
Cricket Enthusiasts 63.25% 18.07x
Readers of Bengali Content 30.62% 15.60x
Liberal News Readers 27.64% 15.33x
Readers of South Asian Content 30.00% 15.22x
Financial News Readers 25.07% 14.34x
Tennis Players 36.23% 14.27x
Market Intelligence Researchers 28.06% 14.03x
Executive and C-Suite 23.45% 13.83x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.78x
Johnston and Murphy 0.01% 0.92x
Carhartt 0.02% 0.46x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 41.05% 377.67x
nationnews.com 10.18% 350.03x
looptt.com 17.34% 275.45x
jamaicaobserver.com 71.52% 254.34x
trinidadexpress.com 26.04% 249.29x
jamaicans.com 20.91% 247.35x
eturbonews.com 3.28% 106.65x
homemadezagat.com 2.75% 94.56x
pmnewsnigeria.com 2.86% 85.35x
caribjournal.com 18.24% 79.22x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.22% 49.27x
South Africa News Cluster 7.47% 43.65x
Franco-African Cluster 0.55% 30.62x
Canadian Seniors Real Estate Research Cluster 0.26% 26.11x
Pakistan Cluster 3.44% 23.44x
Fashion & Retail 2.33% 22.85x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.16% 19.31x
Middle East News 5.37% 19.06x
Ireland Cluster 7.93% 18.33x
New York City Real Estate Research Cluster 10.18% 18.00x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male