Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 554.4 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 554.4 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 78.78% 32.66x
Caribbean Trip Planners 77.17% 27.40x
Cricket Enthusiasts 50.14% 16.50x
Readers of South Asian Content 29.99% 14.25x
Readers of Bengali Content 28.74% 13.59x
Readers of Pakistani Content 28.81% 13.27x
Liberal News Readers 26.57% 12.93x
Readers of Russian Content 29.75% 12.83x
Readers of Filipinos Content 26.48% 12.42x
Tennis Players 29.79% 12.40x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.94x
Victoria's Secret 0.01% 1.45x
Mens Wearhouse 0.01% 1.26x
Johnston and Murphy 0.01% 0.92x
Carhartt 0.04% 0.41x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is rjrnewsonline.com.

Website Composition Index
rjrnewsonline.com 4.92% 343.20x
stlucianewsonline.com 2.42% 255.65x
jamaicanmateyangroupie.com 6.66% 252.40x
loopjamaica.com 35.89% 250.18x
loopnewsbarbados.com 7.40% 207.99x
nationnews.com 15.76% 207.65x
caribbeannationalweekly.com 2.69% 205.74x
jamaicanpatwah.com 1.85% 183.71x
jamaicans.com 24.15% 182.09x
jamaicaobserver.com 66.28% 180.09x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 9.77% 31.32x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.49% 25.40x
Local & Travel England - Northern England 0.32% 19.61x
Local & Travel England - North Midlands 0.10% 19.48x
Franco-African Cluster 0.50% 18.58x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.32% 17.98x
Middle East News 6.36% 16.36x
Environmental Conservation 0.08% 16.18x
Pakistan Cluster 2.16% 15.15x
Canadian Seniors Real Estate Research Cluster 0.47% 14.49x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male