Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 252.3 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 252.3 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 85.46% 35.16x
Caribbean Trip Planners 86.95% 28.01x
Cricket Enthusiasts 64.99% 18.43x
Readers of South Asian Content 26.93% 15.01x
Readers of Bengali Content 28.02% 14.60x
Caribbean Destination Reopening Researchers 22.13% 14.51x
Tennis Players 36.40% 14.32x
Liberal News Readers 24.88% 14.06x
Readers of Filipinos Content 25.62% 13.67x
Financial News Readers 22.96% 13.49x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Journeys.

Location Composition Index
Journeys 0.01% 3.50x
Johnston and Murphy 0.01% 0.92x
Carhartt 0.01% 0.34x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 37.39% 486.39x
jamaica-gleaner.com 64.44% 413.83x
nationnews.com 8.85% 409.23x
looptt.com 13.86% 341.49x
jamaicaobserver.com 73.60% 318.29x
jamaicans.com 20.89% 295.51x
trinidadexpress.com 24.28% 283.80x
guyanachronicle.com 4.99% 214.60x
homemadezagat.com 2.74% 120.95x
eturbonews.com 2.63% 108.29x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 5.61% 37.81x
Franco-African Cluster 0.50% 31.64x
Fashion & Retail 1.40% 30.18x
Canadian Seniors Real Estate Research Cluster 0.19% 26.34x
Horse Racing 0.56% 20.45x
Saskatchewan Media & Retail Cluster 0.20% 19.85x
Pakistan Cluster 3.00% 18.88x
New York City Real Estate Research Cluster 10.01% 17.23x
Canadian Real Estate Researcher Cluster 0.46% 17.03x
Scotland Travel 0.09% 16.32x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male