Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 355 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 355 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 73.87% 37.49x
Caribbean Trip Planners 78.91% 30.53x
Readers of Caribbean Content 45.92% 17.78x
Readers of African American Content 22.69% 12.04x
Miami Trip Planners 17.93% 7.94x
Palm Beach Trip Planners 17.35% 7.77x
Last Minute Travelers 17.23% 7.77x
Fort Lauderdale Trip Planners 20.90% 7.76x
Tennis Players 14.54% 7.62x
Hip Hop Fans 16.95% 7.50x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.71% 4.15x
The Childrens Place 0.15% 3.53x
Old Navy 0.14% 2.81x
Hugo Boss 0.07% 2.45x
Talbots 0.13% 2.41x
Banana Republic 0.15% 2.30x
H&M 0.07% 2.25x
Lululemon 0.10% 2.06x
Charlotte Russe 0.03% 2.05x
Gap 0.17% 1.89x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 29.90% 720.52x
jamaicaobserver.com 55.36% 483.99x
trinidadexpress.com 10.45% 482.88x
looptt.com 13.78% 442.36x
nationnews.com 6.50% 422.08x
jamaicans.com 23.18% 389.42x
my-island-jamaica.com 4.49% 311.29x
7thheavenproperties.com 1.36% 93.54x
barbados.org 1.89% 90.24x
marfeel.com 8.79% 88.17x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Seventh-day Adventist Church.

Content Affinity Composition Index
Seventh-day Adventist Church 0.77% 35.44x
South Africa News Cluster 3.52% 19.09x
Franco-African Cluster 0.54% 18.69x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.61% 17.54x
Cuba & Mexico Media 1.54% 16.10x
African-American Hair 6.31% 14.25x
New York City Family & Activity Cluster 7.75% 11.00x
Caribbean Vacation 2.40% 10.64x
Mexico Travel 0.71% 10.20x
Instagram Management 0.73% 9.77x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male