Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 529.6 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 529.6 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 72.70% 35.12x
Caribbean Trip Planners 77.58% 26.86x
Cricket Enthusiasts 52.00% 17.55x
Readers of South Asian Content 27.80% 14.02x
Readers of Bengali Content 26.66% 13.11x
Liberal News Readers 24.86% 12.70x
Readers of Pakistani Content 25.52% 12.40x
Readers of Russian Content 25.71% 12.29x
Tampa and St Petersburg Trip Planners 23.49% 12.24x
Readers of Filipinos Content 24.18% 11.80x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.04% 4.24x
Journeys 0.01% 1.62x
Mens Wearhouse 0.01% 1.17x
Johnston and Murphy 0.01% 0.92x
Carhartt 0.05% 0.52x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is rjrnewsonline.com.

Website Composition Index
rjrnewsonline.com 6.86% 360.92x
loopjamaica.com 31.49% 288.42x
jamaicanmateyangroupie.com 7.64% 255.23x
stlucianewsonline.com 3.22% 254.58x
loopnewsbarbados.com 6.41% 234.39x
nationnews.com 15.53% 196.65x
jamaicans.com 23.41% 192.35x
caribbeannationalweekly.com 3.71% 189.42x
jamaicaobserver.com 64.13% 187.89x
jamaicanpatwah.com 2.62% 181.80x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 9.25% 31.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.58% 22.06x
Local & Travel England - Northern England 0.25% 19.93x
Franco-African Cluster 0.48% 18.62x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.40% 17.85x
Local & Travel England - North Midlands 0.08% 16.86x
Middle East News 5.93% 14.73x
Environmental Conservation 0.07% 14.44x
Cuba & Mexico Media 0.61% 14.04x
New York City Family & Activity Cluster 15.42% 12.81x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male