Explore the Caribbean Cluster Audience
Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 353.4 thousand unique devices whose actions qualify for the Caribbean Cluster audience.
INTERESTS
The Caribbean Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.
| Interest | Composition | Index |
| Readers of Jamaican Content | 72.86% | 34.49x |
| Caribbean Trip Planners | 79.09% | 29.70x |
| Readers of Caribbean Content | 48.25% | 17.64x |
| Readers of African American Content | 22.70% | 11.52x |
| Fort Lauderdale Trip Planners | 20.84% | 7.80x |
| Miami Trip Planners | 18.41% | 7.67x |
| Last Minute Travelers | 18.06% | 7.55x |
| Tennis Players | 14.03% | 7.09x |
| Hip Hop Fans | 15.92% | 6.50x |
| Major Airline Customers | 17.80% | 6.33x |
Composition Percentage:
The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
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APPAREL RETAILERS
The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.06% | 2.78x |
| Old Navy | 0.14% | 2.64x |
| The Childrens Place | 0.10% | 2.63x |
| Zara | 0.05% | 2.25x |
| H&M | 0.07% | 2.17x |
| Forever 21 | 0.07% | 1.99x |
| Gap | 0.13% | 1.65x |
| Tommy Bahama | 0.03% | 1.61x |
| Banana Republic | 0.05% | 1.59x |
| Victoria's Secret | 0.09% | 1.54x |
Composition Percentage:
The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
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WEBSITES
The Caribbean Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.
| Website | Composition | Index |
| loopjamaica.com | 26.48% | 760.12x |
| jamaicaobserver.com | 56.91% | 501.02x |
| trinidadexpress.com | 10.91% | 492.08x |
| nationnews.com | 7.44% | 423.69x |
| jamaicans.com | 20.61% | 417.33x |
| looptt.com | 12.83% | 409.43x |
| caribbeannewsnow.com | 5.45% | 364.00x |
| marfeel.com | 5.14% | 124.80x |
| caribanatoronto.com | 1.75% | 107.95x |
| barbados.org | 1.96% | 97.04x |
Composition Percentage:
The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Seventh-day Adventist Church.
| Content Affinity | Composition | Index |
| Seventh-day Adventist Church | 0.75% | 34.77x |
| Franco-African Cluster | 0.56% | 19.80x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.63% | 18.28x |
| South Africa News Cluster | 3.24% | 17.58x |
| Cuba & Mexico Media | 1.80% | 16.10x |
| African-American Hair | 6.52% | 14.15x |
| Caribbean Vacation | 2.23% | 11.01x |
| New York City Family & Activity Cluster | 6.62% | 10.56x |
| Toronto Tourism | 0.89% | 10.26x |
| New York City Education & News Cluster | 6.51% | 9.35x |
Composition Percentage:
The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
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DEMOGRAPHICS
The Caribbean Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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