Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 439.8 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 439.8 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 76.65% 32.47x
Caribbean Trip Planners 79.39% 22.27x
Cricket Enthusiasts 53.68% 15.65x
Readers of South Asian Content 31.00% 11.52x
Readers of Bengali Content 31.06% 10.98x
Readers of Russian Content 28.38% 10.83x
Readers of Pakistani Content 28.68% 10.54x
Readers of Caribbean Content 33.47% 10.41x
Tennis Players 32.86% 10.21x
Tampa and St Petersburg Trip Planners 26.61% 10.18x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 3.55x
Madewell 0.03% 2.30x
Bonobos 0.01% 2.00x
Gap 0.09% 1.90x
H&M 0.06% 1.76x
The Childrens Place 0.08% 1.73x
Mens Wearhouse 0.06% 1.65x
Banana Republic 0.07% 1.64x
The North Face 0.02% 1.60x
Michael Kors 0.04% 1.59x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is rjrnewsonline.com.

Website Composition Index
rjrnewsonline.com 11.13% 463.02x
loopjamaica.com 37.27% 364.06x
stlucianewsonline.com 4.17% 358.35x
loopnewsbarbados.com 6.03% 326.88x
jamaicanmateyangroupie.com 7.31% 319.29x
looptt.com 14.30% 278.04x
nationnews.com 10.34% 247.29x
jamaicaobserver.com 62.88% 243.14x
trinidadexpress.com 13.59% 240.57x
jamaicans.com 25.33% 234.54x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 8.91% 34.55x
Franco-African Cluster 0.66% 24.81x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.92% 21.42x
Local & Travel England - Northern England 0.23% 20.87x
Local & Travel England - North Midlands 0.09% 18.81x
Cuba & Mexico Media 0.84% 16.35x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.40% 15.96x
New York City Family & Activity Cluster 14.36% 15.28x
Middle East News 5.77% 13.72x
Environmental Conservation 0.07% 12.58x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male