Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 389.2 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 389.2 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 73.58% 33.58x
Caribbean Trip Planners 80.72% 25.76x
Cricket Enthusiasts 54.92% 17.44x
Readers of South Asian Content 24.22% 15.58x
Readers of Bengali Content 25.04% 15.45x
Liberal News Readers 23.30% 15.17x
Readers of Pakistani Content 23.71% 13.64x
Tennis Players 27.84% 13.63x
Readers of Russian Content 25.09% 13.27x
Market Intelligence Researchers 22.28% 13.23x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is H&M.

Location Composition Index
H&M 0.01% 3.27x
J. Crew 0.01% 3.15x
Zumiez 0.01% 2.49x
Jos A. Bank Clothiers 0.01% 2.35x
Banana Republic 0.01% 2.34x
Gap 0.01% 2.22x
Old Navy 0.02% 2.07x
White House Black Market 0.01% 2.05x
Mens Wearhouse 0.02% 1.89x
Chicos 0.01% 1.74x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is jamaicanmateyangroupie.com.

Website Composition Index
jamaicanmateyangroupie.com 6.06% 257.44x
loopjamaica.com 35.14% 252.90x
nationnews.com 16.00% 217.13x
loopnewsbarbados.com 8.76% 191.39x
jamaicans.com 21.06% 174.74x
jamaicaobserver.com 70.22% 172.80x
trinidadexpress.com 23.61% 172.64x
looptt.com 17.70% 166.56x
demerarawaves.com 2.46% 162.37x
guyanachronicle.com 4.17% 141.34x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 8.54% 32.69x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.34% 29.18x
Local & Travel England - Northern England 0.26% 19.76x
Franco-African Cluster 0.42% 18.25x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 17.60x
Canadian Seniors Real Estate Research Cluster 0.36% 17.22x
Pakistan Cluster 2.41% 16.81x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.27% 16.52x
Middle East News 5.43% 16.20x
African-American Hair 2.16% 14.46x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male