Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 303.5 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 303.5 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 77.45% 34.53x
Caribbean Trip Planners 78.43% 25.96x
Cricket Enthusiasts 51.40% 17.45x
Readers of South Asian Content 23.53% 11.45x
Readers of Caribbean Content 39.19% 11.39x
Tennis Players 25.93% 10.91x
Readers of Bengali Content 22.94% 10.68x
Liberal News Readers 20.44% 10.18x
Readers of Russian Content 22.61% 10.15x
Hip Hop Fans 30.18% 9.98x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Everlane.

Location Composition Index
Everlane 0.02% 4.76x
Uniqlo 0.03% 3.53x
Intermix 0.01% 2.75x
Express 0.05% 2.63x
Hugo Boss 0.05% 2.51x
The Childrens Place 0.13% 2.38x
Gap 0.13% 2.37x
American Apparel 0.04% 2.20x
Zara 0.03% 2.17x
American Eagle Outfitters 0.07% 2.15x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 40.15% 391.54x
jamaicaobserver.com 59.83% 283.08x
jamaicans.com 21.96% 250.15x
marfeel.com 22.29% 56.97x
caribjournal.com 5.20% 49.80x
maravipost.com 2.75% 32.94x
face2faceafrica.com 8.62% 30.19x
punchng.com 3.28% 23.94x
travelmarketreport.com 1.97% 21.76x
qns.com 2.03% 21.66x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 6.55% 30.02x
Franco-African Cluster 0.71% 25.07x
Local & Travel England - Northern England 0.16% 18.31x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.90% 16.38x
Local & Travel England - North Midlands 0.06% 16.22x
Cuba & Mexico Media 0.92% 15.06x
New York City Family & Activity Cluster 14.84% 14.40x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.31% 13.25x
Environmental Conservation 0.07% 13.15x
African-American Hair 3.68% 12.64x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male