Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 353.4 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 353.4 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 72.86% 34.49x
Caribbean Trip Planners 79.09% 29.70x
Readers of Caribbean Content 48.25% 17.64x
Readers of African American Content 22.70% 11.52x
Fort Lauderdale Trip Planners 20.84% 7.80x
Miami Trip Planners 18.41% 7.67x
Last Minute Travelers 18.06% 7.55x
Tennis Players 14.03% 7.09x
Hip Hop Fans 15.92% 6.50x
Major Airline Customers 17.80% 6.33x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.06% 2.78x
Old Navy 0.14% 2.64x
The Childrens Place 0.10% 2.63x
Zara 0.05% 2.25x
H&M 0.07% 2.17x
Forever 21 0.07% 1.99x
Gap 0.13% 1.65x
Tommy Bahama 0.03% 1.61x
Banana Republic 0.05% 1.59x
Victoria's Secret 0.09% 1.54x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 26.48% 760.12x
jamaicaobserver.com 56.91% 501.02x
trinidadexpress.com 10.91% 492.08x
nationnews.com 7.44% 423.69x
jamaicans.com 20.61% 417.33x
looptt.com 12.83% 409.43x
caribbeannewsnow.com 5.45% 364.00x
marfeel.com 5.14% 124.80x
caribanatoronto.com 1.75% 107.95x
barbados.org 1.96% 97.04x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Seventh-day Adventist Church.

Content Affinity Composition Index
Seventh-day Adventist Church 0.75% 34.77x
Franco-African Cluster 0.56% 19.80x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.63% 18.28x
South Africa News Cluster 3.24% 17.58x
Cuba & Mexico Media 1.80% 16.10x
African-American Hair 6.52% 14.15x
Caribbean Vacation 2.23% 11.01x
New York City Family & Activity Cluster 6.62% 10.56x
Toronto Tourism 0.89% 10.26x
New York City Education & News Cluster 6.51% 9.35x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999