Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 322.3 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 322.3 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 83.04% 30.84x
Caribbean Trip Planners 82.74% 23.51x
Cricket Enthusiasts 60.68% 16.26x
Readers of South Asian Content 32.51% 14.99x
Readers of Bengali Content 32.69% 14.54x
Liberal News Readers 29.17% 14.45x
Market Intelligence Researchers 30.49% 13.49x
Tennis Players 38.45% 13.35x
Readers of Pakistani Content 33.20% 13.33x
Readers of Russian Content 32.48% 13.00x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Coach.

Location Composition Index
Coach 0.01% 4.08x
LOFT 0.02% 3.54x
Dressbarn 0.01% 2.36x
Lane Bryant 0.01% 2.29x
Victoria's Secret 0.02% 1.95x
Express 0.01% 1.88x
The Childrens Place 0.02% 1.79x
Johnston and Murphy 0.01% 0.92x
Carhartt 0.08% 0.87x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 38.14% 413.70x
nationnews.com 13.02% 365.72x
loopnewsbarbados.com 8.48% 311.58x
looptt.com 16.68% 288.13x
jamaicaobserver.com 71.96% 282.56x
jamaicans.com 20.78% 273.78x
trinidadexpress.com 23.65% 268.48x
guyanachronicle.com 4.48% 204.52x
caribbeanpot.com 2.29% 134.14x
maravipost.com 3.61% 109.92x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 9.13% 40.23x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.33% 39.25x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 32.16x
Franco-African Cluster 0.59% 27.72x
Local & Travel England - North Midlands 0.12% 25.15x
Pakistan Cluster 3.50% 22.20x
Canadian Seniors Real Estate Research Cluster 0.36% 21.86x
Local & Travel England - Northern England 0.31% 19.69x
Fashion & Retail 3.68% 18.34x
Middle East News 6.48% 18.26x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male