Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 205.9 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 205.9 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 85.33% 36.63x
Caribbean Trip Planners 93.50% 29.99x
Cricket Enthusiasts 72.53% 21.50x
Caribbean Destination Reopening Researchers 21.36% 15.57x
Tennis Players 37.17% 15.26x
Readers of Bengali Content 22.89% 14.99x
Readers of South Asian Content 21.31% 14.13x
Work Visa Researchers 36.45% 13.63x
Shoe Shoppers 37.74% 13.12x
Liberal News Readers 18.49% 13.07x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.63x
White House Black Market 0.01% 1.00x
Zumiez 0.01% 0.97x
Johnston and Murphy 0.01% 0.92x
Express 0.01% 0.86x
Mens Wearhouse 0.01% 0.80x
Victoria's Secret 0.02% 0.74x
The Childrens Place 0.01% 0.69x
Maurices 0.01% 0.56x
Carhartt 0.04% 0.31x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 16.76% 659.52x
jamaica-gleaner.com 74.10% 471.89x
jamaicaobserver.com 82.54% 362.82x
jamaicans.com 26.72% 353.33x
trinidadexpress.com 19.30% 315.73x
uncommoncaribbean.com 3.67% 122.70x
jamaicanfoodsandrecipes.com 4.86% 117.56x
flotrack.org 5.07% 110.29x
wisden.com 3.66% 100.69x
urbanislandz.com 3.14% 99.85x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.34% 34.01x
South Africa News Cluster 3.10% 31.06x
New York City Real Estate Research Cluster 7.95% 17.07x
Pakistan Cluster 1.31% 16.89x
Tennis, Golf & Boxing 1.05% 16.69x
African-American Hair 0.28% 15.92x
Perfume, Makeup & Cosmetics 0.22% 13.99x
Canadian Lifestyle 2.24% 13.97x
Fashion Cluster 7.69% 13.95x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 12.31x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male