Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 132.1 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 132.1 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 82.49% 36.23x
Caribbean Trip Planners 95.52% 27.64x
Cricket Enthusiasts 73.20% 19.64x
Caribbean Destination Reopening Researchers 20.92% 17.33x
Small Business Opportunity Researchers 21.59% 15.54x
Tennis Players 35.43% 14.64x
Readers of Bengali Content 17.71% 14.44x
Work Visa Researchers 37.57% 13.51x
Black-Owned Business Researchers 49.53% 13.49x
Shoe Shoppers 38.77% 12.97x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 3.02x
Patagonia 0.01% 3.01x
Hugo Boss 0.01% 2.95x
Forever 21 0.02% 2.44x
Gap 0.03% 2.05x
Michael Kors 0.01% 1.86x
Dressbarn 0.02% 1.84x
Mens Wearhouse 0.03% 1.82x
Hollister 0.01% 1.70x
Buckle 0.02% 1.60x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is jamaica-gleaner.com.

Website Composition Index
jamaica-gleaner.com 80.32% 499.93x
jamaicaobserver.com 85.48% 413.77x
jamaicans.com 22.67% 401.53x
trinidadexpress.com 14.97% 335.64x
jamaicanfoodsandrecipes.com 7.04% 126.02x
caribjournal.com 12.30% 110.80x
flotrack.org 5.59% 103.71x
thatgirlcookshealthy.com 3.66% 88.69x
espncricinfo.com 3.45% 54.49x
myjoyonline.com 1.98% 49.92x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.20% 24.79x
South Africa News Cluster 2.16% 24.03x
New York City Real Estate Research Cluster 6.95% 18.76x
African-American Hair 0.20% 17.21x
Canadian Real Estate Researcher Cluster 0.13% 13.86x
Tennis, Golf & Boxing 1.05% 13.68x
Fashion Cluster 9.22% 12.69x
New York City Family & Activity Cluster 15.25% 12.68x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 12.31x
Perfume, Makeup & Cosmetics 0.20% 11.48x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male