CARIBBEAN CLUSTER

Audience Size: 246.4 Thousand Devices

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Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 246.4 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest	Composition	Index
Readers of Jamaican Content	84.87%	36.92x
Caribbean Trip Planners	88.62%	28.03x
Cricket Enthusiasts	67.88%	19.25x
Tennis Players	36.80%	14.89x
Readers of Bengali Content	26.67%	14.86x
Liberal News Readers	24.54%	14.58x
Caribbean Destination Reopening Researchers	23.73%	14.51x
Readers of South Asian Content	25.18%	14.37x
Work Visa Researchers	37.85%	13.04x
Readers of Filipinos Content	22.28%	12.92x

Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.

Index: A comparison of the Caribbean Cluster audience to the internet population.

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Free People.

Location	Composition	Index
Free People	0.01%	4.58x
LOFT	0.02%	2.21x
Forever 21	0.02%	2.15x
H&M	0.02%	2.05x
Victoria's Secret	0.04%	2.05x
Express	0.02%	1.67x
The Childrens Place	0.02%	1.25x
Hollister	0.01%	1.24x
Mens Wearhouse	0.02%	1.22x
White House Black Market	0.02%	1.18x

Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.

Index: A comparison of the Caribbean Cluster audience to the internet population.

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website	Composition	Index
loopjamaica.com	24.63%	552.41x
jamaica-gleaner.com	70.64%	414.46x
looptt.com	8.77%	372.32x
jamaicaobserver.com	80.25%	304.95x
jamaicans.com	23.87%	303.21x
trinidadexpress.com	22.26%	296.07x
athleticsweekly.com	3.94%	127.59x
jamaicanfoodsandrecipes.com	2.81%	105.68x
flotrack.org	6.30%	94.94x
allhiphop.com	2.96%	86.77x

Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.

Index: A comparison of the Caribbean Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Franco-African Cluster.

Content Affinity	Composition	Index
Franco-African Cluster	0.42%	33.67x
South Africa News Cluster	4.48%	33.54x
Fashion & Retail	0.57%	30.27x
Horse Racing	0.41%	24.92x
African-American Hair	0.62%	18.50x
Pakistan Cluster	2.20%	18.24x
Saskatchewan Media & Retail Cluster	0.13%	18.09x
New York City Real Estate Research Cluster	9.58%	15.85x
Canadian Seniors Real Estate Research Cluster	0.07%	15.85x
Toronto Tourism	0.16%	15.85x

Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.

Index: A comparison of the Caribbean Cluster audience to the internet population.

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male