Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 246.4 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 246.4 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 84.87% 36.92x
Caribbean Trip Planners 88.62% 28.03x
Cricket Enthusiasts 67.88% 19.25x
Tennis Players 36.80% 14.89x
Readers of Bengali Content 26.67% 14.86x
Liberal News Readers 24.54% 14.58x
Caribbean Destination Reopening Researchers 23.73% 14.51x
Readers of South Asian Content 25.18% 14.37x
Work Visa Researchers 37.85% 13.04x
Readers of Filipinos Content 22.28% 12.92x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Free People.

Location Composition Index
Free People 0.01% 4.58x
LOFT 0.02% 2.21x
Forever 21 0.02% 2.15x
H&M 0.02% 2.05x
Victoria's Secret 0.04% 2.05x
Express 0.02% 1.67x
The Childrens Place 0.02% 1.25x
Hollister 0.01% 1.24x
Mens Wearhouse 0.02% 1.22x
White House Black Market 0.02% 1.18x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 24.63% 552.41x
jamaica-gleaner.com 70.64% 414.46x
looptt.com 8.77% 372.32x
jamaicaobserver.com 80.25% 304.95x
jamaicans.com 23.87% 303.21x
trinidadexpress.com 22.26% 296.07x
athleticsweekly.com 3.94% 127.59x
jamaicanfoodsandrecipes.com 2.81% 105.68x
flotrack.org 6.30% 94.94x
allhiphop.com 2.96% 86.77x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.42% 33.67x
South Africa News Cluster 4.48% 33.54x
Fashion & Retail 0.57% 30.27x
Horse Racing 0.41% 24.92x
African-American Hair 0.62% 18.50x
Pakistan Cluster 2.20% 18.24x
Saskatchewan Media & Retail Cluster 0.13% 18.09x
New York City Real Estate Research Cluster 9.58% 15.85x
Canadian Seniors Real Estate Research Cluster 0.07% 15.85x
Toronto Tourism 0.16% 15.85x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male