Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 386.4 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 386.4 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 79.18% 32.13x
Caribbean Trip Planners 78.61% 23.95x
Cricket Enthusiasts 51.40% 16.74x
Readers of Caribbean Content 42.52% 12.52x
Tennis Players 25.77% 9.44x
Hip Hop Fans 28.67% 9.40x
Readers of South Asian Content 21.36% 9.30x
Palm Beach Trip Planners 23.47% 8.90x
Readers of Bengali Content 21.06% 8.71x
Work Visa Researchers 27.36% 8.69x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Everlane.

Location Composition Index
Everlane 0.03% 6.05x
Club Monaco 0.02% 2.51x
Uniqlo 0.03% 2.41x
Armani 0.04% 2.10x
Topshop 0.03% 1.87x
Gap 0.14% 1.81x
Ann Taylor 0.03% 1.81x
The Childrens Place 0.14% 1.73x
Hollister 0.06% 1.60x
Zara 0.03% 1.57x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is rjrnewsonline.com.

Website Composition Index
rjrnewsonline.com 14.73% 567.90x
loopjamaica.com 41.22% 423.10x
loopnewsbarbados.com 8.04% 362.25x
jamaicanmateyangroupie.com 5.68% 336.84x
looptt.com 18.97% 315.01x
jamaicaobserver.com 60.83% 311.98x
trinidadexpress.com 12.37% 306.86x
nationnews.com 8.80% 301.05x
jamaicans.com 25.96% 280.49x
jamaicanpatwah.com 5.02% 255.24x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.72% 28.24x
Seventh-day Adventist Church 0.53% 27.62x
South Africa News Cluster 5.60% 26.05x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.83% 16.67x
Local & Travel England - North Midlands 0.05% 14.73x
Cuba & Mexico Media 0.97% 13.59x
Local & Travel England - Northern England 0.13% 13.53x
New York City Family & Activity Cluster 14.40% 13.17x
African-American Hair 4.44% 12.57x
Environmental Conservation 0.06% 11.08x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female