Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 115.1 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 115.1 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 84.87% 38.25x
Cricket Enthusiasts 77.12% 20.18x
Small Business Opportunity Researchers 19.78% 18.90x
Tennis Players 35.55% 16.38x
Caribbean Trip Planners 28.44% 15.43x
Caribbean Destination Reopening Researchers 16.96% 15.13x
Readers of South Asian Content 14.86% 14.57x
Readers of Bengali Content 16.96% 13.83x
Work Visa Researchers 38.29% 13.64x
Travel Reward Points Enthusiasts 20.88% 13.54x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Zara.

Location Composition Index
Zara 0.03% 5.98x
Belk 0.02% 3.62x
Hugo Boss 0.02% 3.41x
Banana Republic 0.02% 2.70x
Patagonia 0.02% 2.36x
Dressbarn 0.03% 2.20x
H&M 0.04% 2.17x
American Apparel 0.02% 2.08x
Mens Wearhouse 0.03% 1.82x
Michael Kors 0.02% 1.63x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is jamaica-gleaner.com.

Website Composition Index
jamaica-gleaner.com 81.85% 645.06x
jamaicaobserver.com 86.39% 545.44x
caribjournal.com 8.56% 150.53x
jamaicanfoodsandrecipes.com 7.61% 141.30x
sportsbrief.com 7.70% 60.34x
allucanheat.com 2.45% 51.14x
premiumtimesng.com 3.13% 50.13x
bckonline.com 9.39% 44.90x
sohh.com 3.26% 44.34x
hothothoops.com 1.69% 37.38x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 1.90% 26.12x
New York City Real Estate Research Cluster 4.28% 18.83x
Running & Marathons 9.11% 16.17x
New York City Family & Activity Cluster 13.21% 14.13x
Tennis, Golf & Boxing 0.93% 13.00x
Fashion Cluster 9.83% 12.40x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 12.31x
Canada Tax and Finance Research Cluster 0.34% 11.18x
Perfume, Makeup & Cosmetics 0.20% 11.07x
Pakistan Cluster 0.44% 10.12x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male