Dstillery Audiences

CARIBBEAN CLUSTER

Audience Size: 344.3 Thousand Devices

Explore the Caribbean Cluster Audience

Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 344.3 thousand unique devices whose actions qualify for the Caribbean Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 72.87% 41.45x
Caribbean Trip Planners 78.91% 32.05x
Readers of Caribbean Content 49.01% 17.50x
Cricket Enthusiasts 42.11% 17.24x
Readers of African American Content 23.00% 12.69x
Palm Beach Trip Planners 18.77% 8.25x
Wig Shoppers 16.59% 8.20x
Tennis Players 14.87% 8.19x
Last Minute Travelers 17.35% 8.14x
Hip Hop Fans 17.13% 8.14x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Intermix.

Location Composition Index
Intermix 0.03% 3.00x
Charlotte Russe 0.05% 3.00x
The Childrens Place 0.15% 2.97x
Hollister 0.05% 2.55x
Lululemon 0.15% 2.53x
Hugo Boss 0.06% 2.31x
Journeys 0.09% 2.25x
Patagonia 0.04% 2.24x
H&M 0.09% 2.19x
Zumiez 0.07% 2.18x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.

Website Composition Index
loopjamaica.com 33.10% 696.47x
jamaicaobserver.com 55.98% 500.21x
trinidadexpress.com 11.17% 485.71x
looptt.com 14.61% 462.15x
jamaicans.com 23.94% 386.68x
visitjamaica.com 1.64% 97.15x
marfeel.com 11.64% 91.56x
7thheavenproperties.com 1.54% 89.45x
barbados.org 1.80% 88.05x
face2faceafrica.com 5.87% 73.84x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Cluster audience is Seventh-day Adventist Church.

Content Affinity Composition Index
Seventh-day Adventist Church 0.70% 36.46x
Franco-African Cluster 0.56% 21.86x
South Africa News Cluster 3.62% 20.61x
Cuba & Mexico Media 1.43% 18.03x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.66% 15.82x
African-American Hair 6.06% 15.09x
Local & Travel England - Northern England 0.10% 15.02x
Mexico Travel 0.75% 12.09x
New York City Family & Activity Cluster 8.61% 11.62x
Instagram Management 0.69% 11.29x
Composition Percentage: The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male