Explore the Caribbean Cluster Audience
Below you'll find more information about the Caribbean Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 252.3 thousand unique devices whose actions qualify for the Caribbean Cluster audience.
INTERESTS
The Caribbean Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caribbean Cluster audience is Readers of Jamaican Content.
| Interest | Composition | Index |
| Readers of Jamaican Content | 85.46% | 35.16x |
| Caribbean Trip Planners | 86.95% | 28.01x |
| Cricket Enthusiasts | 64.99% | 18.43x |
| Readers of South Asian Content | 26.93% | 15.01x |
| Readers of Bengali Content | 28.02% | 14.60x |
| Caribbean Destination Reopening Researchers | 22.13% | 14.51x |
| Tennis Players | 36.40% | 14.32x |
| Liberal News Readers | 24.88% | 14.06x |
| Readers of Filipinos Content | 25.62% | 13.67x |
| Financial News Readers | 22.96% | 13.49x |
Composition Percentage:
The overlap percentage between the Caribbean Cluster audience and the Interest attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
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APPAREL RETAILERS
The Caribbean Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caribbean Cluster audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 3.50x |
| Johnston and Murphy | 0.01% | 0.92x |
| Carhartt | 0.01% | 0.34x |
Composition Percentage:
The overlap percentage between the Caribbean Cluster audience and the Location attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
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WEBSITES
The Caribbean Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Caribbean Cluster audience is loopjamaica.com.
| Website | Composition | Index |
| loopjamaica.com | 37.39% | 486.39x |
| jamaica-gleaner.com | 64.44% | 413.83x |
| nationnews.com | 8.85% | 409.23x |
| looptt.com | 13.86% | 341.49x |
| jamaicaobserver.com | 73.60% | 318.29x |
| jamaicans.com | 20.89% | 295.51x |
| trinidadexpress.com | 24.28% | 283.80x |
| guyanachronicle.com | 4.99% | 214.60x |
| homemadezagat.com | 2.74% | 120.95x |
| eturbonews.com | 2.63% | 108.29x |
Composition Percentage:
The overlap percentage between the Caribbean Cluster audience and the Web attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caribbean Cluster audience is South Africa News Cluster.
| Content Affinity | Composition | Index |
| South Africa News Cluster | 5.61% | 37.81x |
| Franco-African Cluster | 0.50% | 31.64x |
| Fashion & Retail | 1.40% | 30.18x |
| Canadian Seniors Real Estate Research Cluster | 0.19% | 26.34x |
| Horse Racing | 0.56% | 20.45x |
| Saskatchewan Media & Retail Cluster | 0.20% | 19.85x |
| Pakistan Cluster | 3.00% | 18.88x |
| New York City Real Estate Research Cluster | 10.01% | 17.23x |
| Canadian Real Estate Researcher Cluster | 0.46% | 17.03x |
| Scotland Travel | 0.09% | 16.32x |
Composition Percentage:
The overlap percentage between the Caribbean Cluster audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Cluster audience to the internet population.
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DEMOGRAPHICS
The Caribbean Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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