Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 47.5 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 47.5 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 69.96% 87.37x
Vacation Planners 78.99% 56.17x
Family Adventures Travelers 11.55% 51.66x
Work Comes First Travelers 7.35% 50.30x
Luxury Boutique Hotel Researchers 80.88% 48.44x
Luxury Second Home Owners 21.01% 41.00x
Luxury Travel Researchers 37.18% 34.73x
Travel Researchers 29.83% 31.48x
Sightseeing Travelers 36.76% 30.07x
Travel Guide and Review Readers 28.36% 28.96x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Talbots.

Location Composition Index
Talbots 0.05% 5.49x
H&M 0.04% 3.67x
American Apparel 0.02% 1.97x
Michael Kors 0.01% 1.81x
Johnston and Murphy 0.02% 1.59x
Maurices 0.02% 1.55x
Aeropostale 0.02% 1.50x
White House Black Market 0.02% 1.45x
Buckle 0.02% 1.39x
Express 0.02% 1.28x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is nassauparadiseisland.com.

Website Composition Index
nassauparadiseisland.com 35.84% 252.77x
oyster.com 77.54% 188.76x
tripadvisor.ca 10.56% 57.75x
familydestinationsguide.com 26.65% 38.70x
princeoftravel.com 4.97% 37.04x
cruzely.com 3.59% 33.89x
nomadicmatt.com 3.74% 31.13x
cruisecritic.com 4.21% 30.28x
theplanetd.com 4.75% 29.84x
flightconnections.com 4.72% 29.80x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 4.29% 37.56x
Smart Travel 1.35% 37.40x
Canada Consumer Product Cluster 1.39% 33.69x
Travel Adventure 7.99% 33.33x
Canada Tax and Finance Research Cluster 0.88% 33.11x
Quebec Vacations 1.18% 26.16x
Pre-Built Home Researchers 0.24% 21.32x
Local Events & Travel Guide 8.54% 18.64x
Canada Culture and Tourism 3.45% 18.26x
Travel, Food, Fashion & Fitness 1.09% 18.14x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male