Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 116.1 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 116.1 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 52.91% 26.66x
Work Comes First Travelers 47.09% 25.26x
Travel Guide and Review Readers 58.53% 23.00x
Vacation Planners 57.75% 22.73x
Home Lending Researchers 52.71% 21.67x
Caribbean Destination Reopening Researchers 34.11% 21.54x
Travel Researchers 53.88% 20.88x
Work Hard, Play Hard Travelers 44.77% 20.67x
Luxury Travel Researchers 38.18% 18.73x
Travel Book Readers 35.47% 18.63x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Belk.

Location Composition Index
Belk 0.01% 3.91x
Forever 21 0.03% 3.56x
Michael Kors 0.03% 3.52x
Journeys 0.08% 3.34x
Mens Wearhouse 0.07% 3.15x
Chicos 0.05% 3.03x
White House Black Market 0.05% 2.99x
The Childrens Place 0.07% 2.92x
Jos A. Bank Clothiers 0.03% 2.70x
Buckle 0.05% 2.66x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is nassauparadiseisland.com.

Website Composition Index
nassauparadiseisland.com 26.76% 347.67x
oyster.com 62.50% 337.26x
familyvacationcritic.com 56.89% 322.17x
rci.com 20.21% 130.27x
jetsetter.com 9.76% 130.23x
caribjournal.com 14.28% 70.96x
royaltonresorts.com 9.62% 64.39x
airfarewatchdog.com 5.69% 54.74x
hilton.com 7.00% 52.71x
cruisecritic.com 11.37% 46.69x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 1.39% 62.11x
Cruise Vacations 9.39% 52.73x
Beach Vacations 0.85% 43.94x
Canada Travel & Tourism 0.81% 37.55x
Canada Shopping - Kitchenware 1.36% 36.19x
Travel Adventure 18.16% 34.47x
National Parks 0.71% 32.02x
Canadian Real Estate Researcher Cluster 0.75% 30.56x
Canadian Universities 0.68% 30.04x
Smart Travel 3.83% 29.16x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female