Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 86.8 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 86.8 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Caribbean Destination Reopening Researchers.

Interest Composition Index
Caribbean Destination Reopening Researchers 32.06% 20.95x
Vacation Planners 48.33% 20.75x
Travel Guide and Review Readers 46.77% 20.02x
Family Adventures Travelers 33.85% 19.99x
Work Comes First Travelers 28.95% 18.46x
Travel Researchers 42.94% 17.21x
Home Lending Researchers 34.21% 16.38x
Cruise Travel Intenders 50.24% 15.52x
Travel Book Readers 26.32% 15.35x
Luxury Travel Researchers 26.56% 14.99x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Express.

Location Composition Index
Express 0.09% 4.24x
Eddie Bauer 0.03% 3.96x
Urban Outfitters 0.02% 3.89x
Lululemon 0.04% 3.82x
Journeys 0.09% 2.98x
Gymboree 0.05% 2.88x
Zumiez 0.05% 2.84x
White House Black Market 0.06% 2.77x
Hollister 0.03% 2.52x
Talbots 0.03% 2.44x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is nassauparadiseisland.com.

Website Composition Index
nassauparadiseisland.com 23.07% 323.67x
familyvacationcritic.com 61.09% 267.89x
oyster.com 71.81% 228.68x
rci.com 19.20% 140.14x
royaltonresorts.com 9.54% 68.17x
caribjournal.com 12.35% 67.15x
travelmamas.com 2.94% 48.95x
wyndhamdestinations.com 4.71% 45.46x
hilton.com 2.67% 44.59x
cruisecritic.com 6.94% 39.81x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 4.38% 36.00x
Travel Adventure 14.95% 30.42x
Canada Shopping - Kitchenware 0.64% 27.83x
Smart Travel 2.82% 27.70x
Canadian Healthcare 0.60% 25.01x
Canadian Universities 0.30% 22.46x
Beach Vacations 0.30% 22.33x
Pre-Built Home Researchers 0.24% 21.32x
Local Events & Travel Guide 13.67% 19.64x
Canada Travel & Tourism 0.32% 19.57x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female