Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 93.4 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 93.4 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 72.49% 43.66x
Luxury Second Home Owners 32.78% 24.41x
Vacation Planners 43.43% 23.57x
Family Adventures Travelers 22.03% 22.31x
Work Comes First Travelers 17.68% 21.25x
Travel Guide and Review Readers 37.95% 20.53x
Caribbean Destination Reopening Researchers 23.89% 19.44x
Airbnb Researchers 29.68% 18.52x
Costa Rica Trip Planners 36.40% 17.91x
Home Lending Researchers 28.75% 17.35x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Talbots.

Location Composition Index
Talbots 0.04% 5.25x
Urban Outfitters 0.02% 3.81x
Belk 0.02% 3.56x
Chicos 0.03% 2.31x
Michael Kors 0.02% 2.29x
Zumiez 0.03% 2.13x
Jos A. Bank Clothiers 0.02% 1.86x
Eddie Bauer 0.01% 1.85x
Dressbarn 0.02% 1.79x
Banana Republic 0.02% 1.76x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is familyvacationcritic.com.

Website Composition Index
familyvacationcritic.com 58.54% 254.18x
oyster.com 74.62% 166.08x
nassauparadiseisland.com 29.02% 160.34x
rci.com 17.42% 124.70x
familyvacationist.com 6.52% 91.19x
greatvaluevacations.com 5.41% 77.24x
thefamilyvacationguide.com 5.74% 68.18x
royaltonresorts.com 9.48% 59.95x
caribjournal.com 6.85% 52.07x
travelmamas.com 2.91% 51.20x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 3.40% 31.24x
Smart Travel 2.17% 29.79x
Travel Adventure 10.90% 28.75x
Canada Shopping - Kitchenware 0.40% 26.35x
Pre-Built Home Researchers 0.24% 21.32x
Local Events & Travel Guide 11.18% 17.39x
Lacrosse College Athletics 0.18% 16.46x
Chef & Restaurant Resources 0.13% 14.56x
Higher Education 0.13% 13.44x
ISPs & Local Services 0.02% 12.96x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female