Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 59.2 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 59.2 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Vacation Planners.

Interest Composition Index
Vacation Planners 76.62% 63.97x
Luxury Hotel Guests 77.78% 55.81x
Luxury Travel Researchers 36.48% 32.18x
Travel Researchers 31.18% 30.18x
Sightseeing Travelers 34.99% 27.81x
Luxury Second Home Owners 29.68% 26.87x
Hawaii Trip Planners 42.62% 25.47x
Work Comes First Travelers 12.44% 25.36x
Family Adventures Travelers 15.92% 24.20x
Travel Guide and Review Readers 35.99% 22.89x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Talbots.

Location Composition Index
Talbots 0.05% 5.49x
H&M 0.04% 3.67x
Hollister 0.03% 3.33x
Chicos 0.03% 3.23x
Journeys 0.05% 2.66x
American Apparel 0.02% 1.97x
Gymboree 0.03% 1.89x
American Eagle Outfitters 0.02% 1.83x
Mens Wearhouse 0.02% 1.81x
Michael Kors 0.01% 1.81x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is familyvacationcritic.com.

Website Composition Index
familyvacationcritic.com 54.72% 386.10x
nassauparadiseisland.com 29.12% 248.21x
oyster.com 75.38% 217.49x
rci.com 16.72% 174.10x
familyvacationist.com 8.57% 95.93x
thefamilyvacationguide.com 8.39% 82.47x
thecancunsun.com 4.55% 40.76x
travelingmom.com 5.23% 35.44x
familydestinationsguide.com 27.65% 34.67x
cruzely.com 2.97% 34.66x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 4.06% 33.00x
Smart Travel 1.58% 28.24x
Travel Adventure 9.53% 28.05x
Pre-Built Home Researchers 0.24% 21.32x
New Parents 1.01% 19.85x
Canada Consumer Product Cluster 0.84% 17.11x
Canadian Lifestyle 1.95% 16.60x
Canada Tax and Finance Research Cluster 0.47% 15.10x
Local Events & Travel Guide 11.61% 15.04x
Chef & Restaurant Resources 0.13% 14.56x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female