Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 386.9 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 386.9 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Travel Researchers.

Interest Composition Index
Travel Researchers 53.59% 22.78x
Vacation Planners 52.95% 22.75x
Travel Guide and Review Readers 53.44% 21.58x
Home Lending Researchers 46.28% 20.61x
Luxury Boutique Hotel Researchers 50.52% 20.20x
Family Adventures Travelers 27.08% 19.78x
Luxury Hotel Guests 49.44% 19.54x
Luxury Travel Researchers 39.63% 18.92x
Cruise Travel Intenders 59.98% 18.27x
Countdown to the Beach Travelers 29.82% 18.21x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.67x
Armani 0.03% 2.37x
Urban Outfitters 0.04% 1.77x
Ralph Lauren 0.02% 1.77x
Chicos 0.05% 1.72x
Zara 0.03% 1.71x
Brooks Brothers 0.03% 1.60x
Johnston and Murphy 0.02% 1.59x
Free People 0.02% 1.54x
White House Black Market 0.06% 1.49x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is iberostar.com.

Website Composition Index
iberostar.com 5.46% 393.60x
cbayresort.com 5.90% 377.15x
pacificislands.com 2.93% 222.37x
bvitourism.com 3.05% 206.35x
myoutislands.com 3.03% 190.56x
barbados.org 3.20% 190.04x
intervalworld.com 8.13% 166.50x
gotobermuda.com 8.77% 165.02x
nassauparadiseisland.com 10.13% 158.37x
oyster.com 58.34% 148.55x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 1.34% 47.39x
South Carolina Travel 0.36% 38.65x
European Museums, Restaurants & Events 4.55% 29.97x
Travel Adventure 23.47% 27.62x
Cruise Vacations 26.95% 21.93x
Meeting Planning & Hotels 1.07% 21.11x
Beach Vacations 7.97% 20.76x
Weather Information 2.20% 20.48x
Toronto Tourism 1.74% 19.58x
San Francisco Tourism 1.56% 19.24x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female