Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 71.4 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 71.4 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 53.00% 28.65x
Work Comes First Travelers 49.76% 26.60x
Vacation Planners 60.45% 25.78x
Travel Guide and Review Readers 59.16% 25.60x
Home Lending Researchers 57.05% 24.97x
Caribbean Destination Reopening Researchers 33.55% 23.90x
Work Hard, Play Hard Travelers 48.62% 23.13x
Travel Researchers 54.94% 22.95x
Luxury Travel Researchers 40.84% 22.17x
Travel Book Readers 35.49% 21.02x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Belk.

Location Composition Index
Belk 0.01% 3.91x
Victoria's Secret 0.02% 3.52x
The Childrens Place 0.03% 2.33x
Johnston and Murphy 0.02% 1.59x
Carhartt 0.04% 0.92x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is oyster.com.

Website Composition Index
oyster.com 64.34% 421.75x
familyvacationcritic.com 59.87% 353.48x
jetsetter.com 15.16% 132.71x
rci.com 18.31% 131.36x
caribjournal.com 14.92% 71.06x
royaltonresorts.com 8.05% 69.07x
coastalliving.com 5.57% 65.50x
smartertravel.com 15.98% 59.01x
travelpulse.com 4.68% 57.58x
airfarewatchdog.com 8.59% 57.50x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 1.68% 87.01x
European Museums, Restaurants & Events 1.01% 62.74x
Cruise Vacations 11.42% 53.68x
Canada Shopping - General Commerce 1.70% 50.38x
Travel Adventure 16.48% 47.00x
Canada Travel & Tourism 0.89% 37.49x
Beach Vacations 0.70% 36.25x
Canada Shopping - Kitchenware 1.54% 33.70x
Smart Travel 3.80% 33.65x
National Parks 0.81% 31.95x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female