Explore the Caribbean Vacation Audience
Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 71.4 thousand unique devices whose actions qualify for the Caribbean Vacation audience.
INTERESTS
The Caribbean Vacation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Caribbean Vacation audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 53.00% | 28.65x |
| Work Comes First Travelers | 49.76% | 26.60x |
| Vacation Planners | 60.45% | 25.78x |
| Travel Guide and Review Readers | 59.16% | 25.60x |
| Home Lending Researchers | 57.05% | 24.97x |
| Caribbean Destination Reopening Researchers | 33.55% | 23.90x |
| Work Hard, Play Hard Travelers | 48.62% | 23.13x |
| Travel Researchers | 54.94% | 22.95x |
| Luxury Travel Researchers | 40.84% | 22.17x |
| Travel Book Readers | 35.49% | 21.02x |
Composition Percentage:
The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
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APPAREL RETAILERS
The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 3.91x |
| Victoria's Secret | 0.02% | 3.52x |
| The Childrens Place | 0.03% | 2.33x |
| Johnston and Murphy | 0.02% | 1.59x |
| Carhartt | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
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WEBSITES
The Caribbean Vacation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Caribbean Vacation audience is oyster.com.
| Website | Composition | Index |
| oyster.com | 64.34% | 421.75x |
| familyvacationcritic.com | 59.87% | 353.48x |
| jetsetter.com | 15.16% | 132.71x |
| rci.com | 18.31% | 131.36x |
| caribjournal.com | 14.92% | 71.06x |
| royaltonresorts.com | 8.05% | 69.07x |
| coastalliving.com | 5.57% | 65.50x |
| smartertravel.com | 15.98% | 59.01x |
| travelpulse.com | 4.68% | 57.58x |
| airfarewatchdog.com | 8.59% | 57.50x |
Composition Percentage:
The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Toronto Tourism.
| Content Affinity | Composition | Index |
| Toronto Tourism | 1.68% | 87.01x |
| European Museums, Restaurants & Events | 1.01% | 62.74x |
| Cruise Vacations | 11.42% | 53.68x |
| Canada Shopping - General Commerce | 1.70% | 50.38x |
| Travel Adventure | 16.48% | 47.00x |
| Canada Travel & Tourism | 0.89% | 37.49x |
| Beach Vacations | 0.70% | 36.25x |
| Canada Shopping - Kitchenware | 1.54% | 33.70x |
| Smart Travel | 3.80% | 33.65x |
| National Parks | 0.81% | 31.95x |
Composition Percentage:
The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
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DEMOGRAPHICS
The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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