Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 74.4 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 74.4 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 53.17% 28.79x
Family Adventures Travelers 55.93% 28.67x
Travel Guide and Review Readers 64.11% 27.09x
Vacation Planners 64.42% 26.60x
Travel Researchers 58.08% 25.66x
Luxury Travel Researchers 45.81% 24.88x
Home Lending Researchers 58.90% 24.40x
Caribbean Destination Reopening Researchers 39.26% 23.96x
Work Hard, Play Hard Travelers 49.49% 23.06x
Travel Book Readers 41.51% 22.37x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Belk.

Location Composition Index
Belk 0.01% 3.91x
J. Crew 0.02% 3.82x
Express 0.04% 3.77x
Banana Republic 0.03% 3.75x
The Childrens Place 0.03% 2.33x
Buckle 0.02% 1.95x
Victoria's Secret 0.03% 1.86x
Johnston and Murphy 0.02% 1.59x
Carhartt 0.15% 1.44x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is oyster.com.

Website Composition Index
oyster.com 70.00% 383.21x
familyvacationcritic.com 63.88% 345.35x
rci.com 15.54% 143.19x
jetsetter.com 19.90% 114.53x
royaltonresorts.com 6.31% 86.70x
caribjournal.com 14.19% 72.96x
smartertravel.com 19.21% 62.42x
coastalliving.com 7.69% 58.88x
travelpulse.com 5.74% 57.29x
cruisecritic.com 17.30% 55.15x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 1.98% 71.81x
Weather Information 1.01% 56.48x
European Museums, Restaurants & Events 1.30% 56.30x
Travel Adventure 16.59% 53.99x
Cruise Vacations 15.48% 50.63x
Canadian Seniors Real Estate Research Cluster 0.56% 44.89x
Beach Vacations 1.57% 42.13x
South Carolina Beach Travel 0.89% 38.42x
Canada Shopping - General Commerce 1.75% 35.27x
National Parks 1.15% 34.57x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female