Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 406.8 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 406.8 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 58.42% 15.71x
Travel Researchers 58.00% 15.37x
Vacation Planners 60.21% 15.19x
Countdown to the Beach Travelers 52.39% 14.26x
Home Lending Researchers 51.36% 14.23x
Cruise Travel Intenders 61.16% 14.10x
Family Adventures Travelers 51.81% 13.67x
Luxury Travel Researchers 43.30% 13.22x
Work Comes First Travelers 50.45% 13.13x
Luxury Hotel Guests 51.61% 12.97x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.19x
Dressbarn 0.05% 2.16x
Columbia 0.01% 1.99x
Bonobos 0.02% 1.91x
LOFT 0.09% 1.90x
Tommy Bahama 0.02% 1.89x
Club Monaco 0.01% 1.88x
Hugo Boss 0.04% 1.67x
Ann Taylor 0.02% 1.66x
Johnston and Murphy 0.02% 1.59x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is iberostar.com.

Website Composition Index
iberostar.com 4.16% 317.09x
cbayresort.com 5.77% 298.87x
pacificislands.com 2.43% 194.72x
bvitourism.com 2.48% 180.37x
myoutislands.com 2.51% 168.06x
barbados.org 2.62% 164.45x
tahiti.com 2.12% 150.82x
intervalworld.com 6.82% 147.08x
gotobermuda.com 7.31% 144.51x
atlantisbahamas.com 1.86% 139.88x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 1.01% 37.66x
South Carolina Travel 0.22% 26.12x
European Museums, Restaurants & Events 3.79% 25.77x
Travel Adventure 21.73% 23.74x
Toronto Tourism 1.97% 18.97x
Cruise Vacations 23.83% 18.61x
Meeting Planning & Hotels 0.86% 18.19x
Weather Information 1.92% 18.17x
Beach Vacations 6.09% 17.51x
San Francisco Tourism 1.10% 15.81x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female