Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 385.1 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 385.1 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Travel Researchers.

Interest Composition Index
Travel Researchers 48.37% 26.37x
Vacation Planners 45.55% 25.64x
Luxury Boutique Hotel Researchers 53.31% 24.40x
Luxury Hotel Guests 50.92% 24.30x
Home Lending Researchers 38.56% 23.94x
Travel Guide and Review Readers 44.07% 23.73x
Luxury Travel Researchers 36.05% 23.63x
Flight and Hotel Shoppers 42.18% 23.45x
Vacation Rental Accommodation Researchers 36.85% 22.25x
Discount Flight Searchers 35.76% 21.45x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.30x
Kate Spade 0.03% 2.26x
The North Face 0.04% 2.21x
Patagonia 0.03% 2.05x
Bonobos 0.10% 2.03x
Armani 0.07% 1.91x
Topshop 0.02% 1.86x
Supreme 0.03% 1.82x
Aeropostale 0.03% 1.80x
Belk 0.02% 1.76x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is iberostar.com.

Website Composition Index
iberostar.com 10.93% 375.19x
cbayresort.com 7.68% 372.31x
couples.com 4.77% 302.83x
fivestaralliance.com 8.98% 260.78x
finestresorts.com 4.61% 251.58x
bvitourism.com 3.23% 212.16x
pacificislands.com 3.93% 209.35x
barbados.org 4.15% 203.00x
myoutislands.com 3.55% 193.65x
nassauparadiseisland.com 9.58% 190.08x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 2.36% 45.30x
South Carolina Travel 0.90% 42.78x
Toronto Tourism 1.03% 32.79x
European Museums, Restaurants & Events 6.77% 29.20x
Meeting Planning & Hotels 1.55% 25.05x
London Tourism 0.62% 23.45x
Travel Adventure 28.85% 23.12x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.59% 21.38x
Higher-End Fashion Brands 2.40% 20.93x
Weather Information 2.88% 20.60x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female