Dstillery Audiences

CARIBBEAN VACATION

Audience Size: 173.8 Thousand Devices

Explore the Caribbean Vacation Audience

Below you'll find more information about the Caribbean Vacation audience, broken down in different categories based on their digital and physical behaviors. These are 173.8 thousand unique devices whose actions qualify for the Caribbean Vacation audience.

Dstillery Crafted Audiences

INTERESTS

The Caribbean Vacation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Caribbean Vacation audience is Vacation Planners.

Interest Composition Index
Vacation Planners 64.60% 19.77x
Family Adventures Travelers 55.23% 18.67x
Work Comes First Travelers 53.59% 18.25x
Caribbean Destination Reopening Researchers 36.66% 18.20x
Travel Guide and Review Readers 63.23% 17.77x
Home Lending Researchers 57.04% 17.17x
Travel Researchers 58.96% 17.10x
Travel Book Readers 36.33% 16.82x
Luxury Travel Researchers 49.53% 15.98x
Work Hard, Play Hard Travelers 51.40% 15.62x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Interest attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Caribbean Vacation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Caribbean Vacation audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 4.94x
Belk 0.01% 3.66x
Urban Outfitters 0.01% 3.63x
Kate Spade 0.01% 3.54x
Brooks Brothers 0.01% 3.23x
Aeropostale 0.03% 2.98x
Gap 0.03% 2.96x
Gymboree 0.02% 2.06x
Michael Kors 0.01% 1.91x
J. Crew 0.01% 1.73x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Location attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Caribbean Vacation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Caribbean Vacation audience is nassauparadiseisland.com.

Website Composition Index
nassauparadiseisland.com 18.40% 238.26x
oyster.com 73.84% 199.59x
familyvacationcritic.com 69.10% 183.60x
rci.com 12.80% 111.69x
royaltonresorts.com 5.33% 89.43x
windstarcruises.com 1.94% 65.84x
luxerecess.com 2.30% 63.61x
caribjournal.com 12.91% 60.90x
jetsetter.com 24.63% 59.76x
tripmasters.com 2.71% 59.74x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Web attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Caribbean Vacation audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 0.61% 50.60x
European Museums, Restaurants & Events 2.09% 33.19x
Travel Adventure 20.12% 31.30x
Toronto Tourism 1.61% 30.94x
Weather Information 1.42% 30.91x
Cruise Vacations 18.63% 27.51x
Beach Vacations 2.74% 26.11x
South Carolina Beach Travel 1.28% 22.73x
Higher-End Fashion Brands 0.22% 22.32x
Costumes 0.16% 20.02x
Composition Percentage: The overlap percentage between the Caribbean Vacation audience and the Content Affinity attribute.
Index: A comparison of the Caribbean Vacation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Caribbean Vacation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female