Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 5 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 55.74% 19.50x
Nintendo Enthusiasts 52.98% 18.33x
PokemonGo Fans 51.87% 17.94x
Video Gamers 46.84% 17.74x
eSports Enthusiasts 44.33% 16.70x
Video and Computer Gaming Enthusiasts 42.10% 16.54x
PlayStation Enthusiasts 48.42% 15.53x
Xbox Enthusiasts 45.70% 14.97x
Anime Fans 42.22% 14.78x
Pokemon Enthusiasts 47.99% 14.15x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Zumiez.

Location Composition Index
Zumiez 0.09% 1.21x
Buckle 0.32% 1.20x
Charlotte Russe 0.06% 1.19x
Lane Bryant 0.06% 1.17x
Club Monaco 0.01% 1.17x
Topshop 0.02% 1.13x
Victoria's Secret 0.15% 1.13x
American Eagle Outfitters 0.08% 1.13x
Mens Wearhouse 0.54% 1.12x
Journeys 0.06% 1.12x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is forums.supercheats.com.

Website Composition Index
forums.supercheats.com 1.04% 49.47x
bulbagarden.net 1.04% 47.84x
pokemoncenter.com 1.87% 46.55x
strategywiki.org 9.80% 46.49x
gonintendo.com 3.58% 46.01x
nintendolife.com 29.40% 45.15x
zeldadungeon.net 4.16% 44.67x
smashboards.com 2.14% 44.27x
hardcoregamer.com 2.15% 44.06x
supercheats.com 20.04% 42.84x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 8.76% 19.49x
Roleplay & Fantasy Games 0.89% 16.10x
PC Gamers 19.35% 15.81x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.82% 14.24x
Anime 7.54% 14.12x
Magic & Games 4.40% 12.14x
Collectibles - Toys & Collectibles 14.96% 11.50x
Phone & Computer Game Downloaders 2.24% 10.45x
Fantasy Name Generators 6.83% 10.15x
Content Streamers & Downloaders 0.05% 9.80x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male