Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 3.6 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 58.86% 20.42x
Nintendo Enthusiasts 52.42% 20.15x
Video Gamers 48.78% 18.95x
PokemonGo Fans 54.78% 18.81x
Video and Computer Gaming Enthusiasts 44.25% 17.51x
eSports Enthusiasts 46.93% 17.45x
PlayStation Enthusiasts 48.93% 16.76x
Anime Fans 43.81% 16.08x
Xbox Enthusiasts 46.56% 15.64x
Movie and Game Review Readers 35.75% 15.42x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Aeropostale.

Location Composition Index
Aeropostale 0.07% 1.43x
Zumiez 0.08% 1.33x
Hollister 0.05% 1.28x
Charlotte Russe 0.05% 1.26x
Buckle 0.08% 1.25x
Journeys 0.06% 1.25x
The Childrens Place 0.10% 1.24x
H&M 0.06% 1.20x
Forever 21 0.05% 1.20x
Gymboree 0.05% 1.19x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is cheatcc.com.

Website Composition Index
cheatcc.com 10.45% 46.79x
supercheats.com 18.89% 45.74x
strategywiki.org 9.31% 44.62x
cheatcodes.com 1.62% 43.12x
smashboards.com 2.01% 41.28x
zeldadungeon.net 4.01% 40.98x
bulbapedia.bulbagarden.net 28.70% 38.84x
giantbomb.com 11.79% 38.06x
nintendolife.com 21.59% 37.25x
pokemoncenter.com 1.05% 37.24x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.84% 21.83x
Roleplay & Fantasy Games 0.80% 19.43x
PC Gamers 19.38% 16.97x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.83% 15.59x
Anime 8.15% 15.36x
Magic & Games 4.42% 13.47x
Collectibles - Toys & Collectibles 15.68% 12.97x
Content Streamers & Downloaders 0.04% 12.43x
Phone & Computer Game Downloaders 1.96% 12.05x
Assorted Topics (Toys, T-Shirts, Volvos) 0.15% 11.59x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male