Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 6.5 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 51.58% 17.28x
Nintendo Enthusiasts 49.12% 16.48x
PokemonGo Fans 49.65% 16.03x
Video Gamers 43.28% 15.66x
Video and Computer Gaming Enthusiasts 38.58% 14.62x
eSports Enthusiasts 43.21% 14.55x
PlayStation Enthusiasts 43.42% 14.10x
Anime Fans 40.92% 13.47x
Xbox Enthusiasts 41.63% 13.27x
Pokemon Enthusiasts 46.52% 12.99x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Zumiez.

Location Composition Index
Zumiez 0.09% 1.29x
Columbia 0.01% 1.27x
Hollister 0.06% 1.26x
Buckle 0.07% 1.24x
Journeys 0.12% 1.23x
Aeropostale 0.07% 1.21x
The Childrens Place 0.10% 1.19x
Forever 21 0.05% 1.19x
Express 0.09% 1.18x
American Eagle Outfitters 0.07% 1.16x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.85% 35.53x
bulbagarden.net 1.27% 35.08x
strategywiki.org 10.06% 34.29x
smashboards.com 2.16% 34.02x
zeldadungeon.net 3.73% 33.63x
hardcoregamer.com 1.32% 33.26x
nintendolife.com 25.53% 33.22x
fireemblemwiki.org 1.27% 32.91x
supercheats.com 16.87% 32.44x
cheatcc.com 8.83% 32.04x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.39% 17.11x
Roleplay & Fantasy Games 0.65% 15.70x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.69% 13.49x
PC Gamers 18.47% 13.26x
Anime 7.99% 12.97x
Magic & Games 4.22% 11.49x
Collectibles - Toys & Collectibles 13.95% 10.51x
Phone & Computer Game Downloaders 1.55% 10.14x
Content Streamers & Downloaders 0.02% 9.79x
Assorted Topics (Toys, T-Shirts, Volvos) 0.12% 9.47x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male