Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 3.6 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 56.98% 21.51x
Nintendo Enthusiasts 57.46% 21.10x
Video Gamers 45.58% 20.48x
Video and Computer Gaming Enthusiasts 43.77% 19.48x
PokemonGo Fans 53.02% 19.15x
eSports Enthusiasts 48.18% 18.01x
Movie and Game Review Readers 34.94% 17.86x
Anime Fans 46.88% 16.49x
iPhone Users 33.87% 15.97x
PlayStation Enthusiasts 44.78% 14.84x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.24x
Maurices 0.02% 1.12x
Journeys 0.02% 1.06x
Mens Wearhouse 0.01% 1.02x
The Childrens Place 0.01% 0.93x
Victoria's Secret 0.02% 0.92x
Old Navy 0.01% 0.91x
Carhartt 0.09% 0.87x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.

Website Composition Index
marriland.com 1.73% 50.00x
pokecommunity.com 2.46% 47.47x
strategywiki.org 11.63% 46.68x
smashboards.com 1.71% 45.98x
powerpyx.com 2.43% 44.85x
gamecrate.com 2.32% 44.72x
bulbagarden.net 1.26% 44.72x
supercheats.com 12.39% 43.80x
zeldadungeon.net 7.96% 43.13x
shacknews.com 2.14% 42.87x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.28% 24.79x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.21% 24.30x
Studio & Franchise Video Game Players 4.58% 23.78x
Anime 5.85% 20.63x
Phone & Computer Game Downloaders 0.29% 19.61x
PC Gamers 20.44% 15.96x
Magic & Games 5.64% 15.45x
Collectibles - Toys & Collectibles 12.78% 15.38x
Drawing & Animation 0.02% 14.44x
Vaping 0.25% 13.66x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male