Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 51.58% | 17.28x |
| Nintendo Enthusiasts | 49.12% | 16.48x |
| PokemonGo Fans | 49.65% | 16.03x |
| Video Gamers | 43.28% | 15.66x |
| Video and Computer Gaming Enthusiasts | 38.58% | 14.62x |
| eSports Enthusiasts | 43.21% | 14.55x |
| PlayStation Enthusiasts | 43.42% | 14.10x |
| Anime Fans | 40.92% | 13.47x |
| Xbox Enthusiasts | 41.63% | 13.27x |
| Pokemon Enthusiasts | 46.52% | 12.99x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.09% | 1.29x |
| Columbia | 0.01% | 1.27x |
| Hollister | 0.06% | 1.26x |
| Buckle | 0.07% | 1.24x |
| Journeys | 0.12% | 1.23x |
| Aeropostale | 0.07% | 1.21x |
| The Childrens Place | 0.10% | 1.19x |
| Forever 21 | 0.05% | 1.19x |
| Express | 0.09% | 1.18x |
| American Eagle Outfitters | 0.07% | 1.16x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is gonintendo.com.
| Website | Composition | Index |
| gonintendo.com | 1.85% | 35.53x |
| bulbagarden.net | 1.27% | 35.08x |
| strategywiki.org | 10.06% | 34.29x |
| smashboards.com | 2.16% | 34.02x |
| zeldadungeon.net | 3.73% | 33.63x |
| hardcoregamer.com | 1.32% | 33.26x |
| nintendolife.com | 25.53% | 33.22x |
| fireemblemwiki.org | 1.27% | 32.91x |
| supercheats.com | 16.87% | 32.44x |
| cheatcc.com | 8.83% | 32.04x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 6.39% | 17.11x |
| Roleplay & Fantasy Games | 0.65% | 15.70x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.69% | 13.49x |
| PC Gamers | 18.47% | 13.26x |
| Anime | 7.99% | 12.97x |
| Magic & Games | 4.22% | 11.49x |
| Collectibles - Toys & Collectibles | 13.95% | 10.51x |
| Phone & Computer Game Downloaders | 1.55% | 10.14x |
| Content Streamers & Downloaders | 0.02% | 9.79x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.12% | 9.47x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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