Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 53.20% | 18.12x |
| Nintendo Enthusiasts | 51.52% | 17.08x |
| PokemonGo Fans | 51.01% | 16.82x |
| Video Gamers | 43.79% | 16.62x |
| Video and Computer Gaming Enthusiasts | 40.61% | 15.24x |
| eSports Enthusiasts | 44.94% | 15.15x |
| PlayStation Enthusiasts | 46.10% | 14.39x |
| Anime Fans | 43.02% | 13.97x |
| Xbox Enthusiasts | 43.23% | 13.81x |
| Movie and Game Review Readers | 32.10% | 13.52x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.03% | 1.34x |
| Journeys | 0.07% | 1.34x |
| Buckle | 0.04% | 1.33x |
| Zumiez | 0.05% | 1.32x |
| Aeropostale | 0.04% | 1.30x |
| Hollister | 0.03% | 1.27x |
| Coach | 0.02% | 1.25x |
| Gymboree | 0.03% | 1.20x |
| The Childrens Place | 0.05% | 1.19x |
| Lane Bryant | 0.03% | 1.16x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is gonintendo.com.
| Website | Composition | Index |
| gonintendo.com | 1.67% | 34.61x |
| bulbagarden.net | 1.16% | 34.43x |
| strategywiki.org | 10.03% | 33.85x |
| smashboards.com | 2.30% | 33.09x |
| zeldadungeon.net | 4.34% | 32.86x |
| hardcoregamer.com | 1.17% | 32.47x |
| nintendolife.com | 27.76% | 32.16x |
| supercheats.com | 16.48% | 31.96x |
| cheatcc.com | 8.52% | 31.89x |
| fireemblemwiki.org | 1.60% | 30.70x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 6.08% | 18.16x |
| Roleplay & Fantasy Games | 0.60% | 16.69x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.61% | 15.01x |
| Anime | 8.05% | 14.33x |
| PC Gamers | 18.92% | 14.13x |
| Magic & Games | 4.24% | 12.37x |
| Phone & Computer Game Downloaders | 1.31% | 11.41x |
| Collectibles - Toys & Collectibles | 13.90% | 11.32x |
| Minecraft Video Game Players | 5.72% | 10.41x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.10% | 10.40x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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