Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Video Gamers.
| Interest | Composition | Index |
| Video Gamers | 46.75% | 21.26x |
| Pokemon Enthusiasts | 44.38% | 19.57x |
| Super Mario Bros Fans | 61.59% | 18.39x |
| Movie and Game Review Readers | 68.10% | 18.26x |
| Gamers | 67.82% | 18.04x |
| Nintendo Enthusiasts | 75.09% | 17.44x |
| Game of Thrones Fans | 50.31% | 17.29x |
| Video Game Shoppers | 65.64% | 17.27x |
| Video and Computer Gaming Enthusiasts | 48.61% | 17.20x |
| Destiny Video Game Fans | 56.88% | 16.80x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.28x |
| Maurices | 0.03% | 1.27x |
| Urban Outfitters | 0.01% | 1.17x |
| Old Navy | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 4.05% | 57.49x |
| strategywiki.org | 9.23% | 55.97x |
| pokejungle.net | 1.25% | 55.74x |
| pokecommunity.com | 5.30% | 55.20x |
| fireemblemwiki.org | 1.01% | 52.03x |
| bulbagarden.net | 1.05% | 51.73x |
| supercheats.com | 11.93% | 51.22x |
| cheatcc.com | 6.98% | 50.67x |
| smashboards.com | 1.13% | 50.42x |
| wikia.com | 1.09% | 48.52x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 4.17% | 21.32x |
| Roleplay & Fantasy Games | 0.03% | 18.76x |
| Online Mini Game Players | 3.14% | 18.71x |
| Anime | 4.67% | 18.65x |
| Magic & Games | 9.93% | 14.61x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.04% | 14.57x |
| Collectibles - Toys & Collectibles | 8.33% | 11.55x |
| PC Gamers | 13.88% | 10.97x |
| Fantasy Name Generators | 4.34% | 9.87x |
| Technology News | 9.62% | 9.27x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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