Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 3.2 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 63.03% 20.97x
Nintendo Enthusiasts 62.49% 20.58x
Video Gamers 46.10% 20.11x
PokemonGo Fans 60.32% 18.88x
Video and Computer Gaming Enthusiasts 46.63% 18.47x
eSports Enthusiasts 49.52% 17.54x
Movie and Game Review Readers 34.02% 17.15x
Anime Fans 48.74% 16.10x
iPhone Users 34.30% 15.53x
Video Game Shoppers 48.50% 14.65x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.58x
Journeys 0.04% 1.28x
LOFT 0.02% 1.27x
Aeropostale 0.02% 1.23x
Forever 21 0.01% 1.22x
Victoria's Secret 0.04% 1.22x
Zumiez 0.02% 1.21x
H&M 0.01% 1.21x
Buckle 0.03% 1.18x
Express 0.02% 1.15x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.

Website Composition Index
marriland.com 2.18% 55.80x
pokecommunity.com 4.02% 53.48x
strategywiki.org 13.35% 52.35x
smashboards.com 1.64% 51.72x
bulbagarden.net 1.19% 50.04x
zeldadungeon.net 9.72% 48.38x
giantbomb.com 12.11% 47.53x
supercheats.com 13.21% 47.32x
nintendo-insider.com 1.04% 47.26x
cheatcc.com 9.73% 47.10x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.02% 23.37x
Roleplay & Fantasy Games 0.10% 22.15x
Studio & Franchise Video Game Players 4.10% 21.94x
Anime 4.47% 20.28x
PC Gamers 18.77% 18.19x
Phone & Computer Game Downloaders 0.04% 16.93x
Magic & Games 8.89% 14.93x
Collectibles - Toys & Collectibles 11.45% 13.41x
Audio Clips & Sound Effects 0.04% 12.34x
Vaping 0.05% 12.21x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male