Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 63.03% | 20.97x |
| Nintendo Enthusiasts | 62.49% | 20.58x |
| Video Gamers | 46.10% | 20.11x |
| PokemonGo Fans | 60.32% | 18.88x |
| Video and Computer Gaming Enthusiasts | 46.63% | 18.47x |
| eSports Enthusiasts | 49.52% | 17.54x |
| Movie and Game Review Readers | 34.02% | 17.15x |
| Anime Fans | 48.74% | 16.10x |
| iPhone Users | 34.30% | 15.53x |
| Video Game Shoppers | 48.50% | 14.65x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 1.58x |
| Journeys | 0.04% | 1.28x |
| LOFT | 0.02% | 1.27x |
| Aeropostale | 0.02% | 1.23x |
| Forever 21 | 0.01% | 1.22x |
| Victoria's Secret | 0.04% | 1.22x |
| Zumiez | 0.02% | 1.21x |
| H&M | 0.01% | 1.21x |
| Buckle | 0.03% | 1.18x |
| Express | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 2.18% | 55.80x |
| pokecommunity.com | 4.02% | 53.48x |
| strategywiki.org | 13.35% | 52.35x |
| smashboards.com | 1.64% | 51.72x |
| bulbagarden.net | 1.19% | 50.04x |
| zeldadungeon.net | 9.72% | 48.38x |
| giantbomb.com | 12.11% | 47.53x |
| supercheats.com | 13.21% | 47.32x |
| nintendo-insider.com | 1.04% | 47.26x |
| cheatcc.com | 9.73% | 47.10x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.02% | 23.37x |
| Roleplay & Fantasy Games | 0.10% | 22.15x |
| Studio & Franchise Video Game Players | 4.10% | 21.94x |
| Anime | 4.47% | 20.28x |
| PC Gamers | 18.77% | 18.19x |
| Phone & Computer Game Downloaders | 0.04% | 16.93x |
| Magic & Games | 8.89% | 14.93x |
| Collectibles - Toys & Collectibles | 11.45% | 13.41x |
| Audio Clips & Sound Effects | 0.04% | 12.34x |
| Vaping | 0.05% | 12.21x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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