Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 668.4 Thousand Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 668.4 thousand unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 53.84% 15.96x
Nintendo Enthusiasts 52.72% 15.85x
PokemonGo Fans 51.63% 14.65x
Video Gamers 44.25% 14.61x
Video and Computer Gaming Enthusiasts 42.31% 13.85x
eSports Enthusiasts 44.28% 13.78x
Anime Fans 40.51% 13.02x
Movie and Game Review Readers 34.13% 12.45x
PlayStation Enthusiasts 43.32% 11.87x
Xbox Enthusiasts 40.32% 11.54x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.44x
Lane Bryant 0.01% 1.39x
LOFT 0.01% 1.37x
Journeys 0.02% 1.37x
American Eagle Outfitters 0.01% 1.35x
Dressbarn 0.01% 1.34x
Express 0.01% 1.29x
Old Navy 0.02% 1.27x
White House Black Market 0.01% 1.27x
Buckle 0.01% 1.26x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.

Website Composition Index
marriland.com 1.41% 34.30x
pokecommunity.com 1.11% 32.53x
strategywiki.org 11.30% 32.53x
smashboards.com 1.96% 32.02x
bulbagarden.net 1.23% 31.30x
supercheats.com 14.45% 31.10x
zeldadungeon.net 6.89% 30.23x
allgamers.com 1.10% 30.22x
cheatcc.com 8.91% 30.02x
square-enix-games.com 1.68% 30.01x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.51% 16.45x
Roleplay & Fantasy Games 0.43% 15.96x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.35% 15.42x
Anime 7.08% 14.23x
PC Gamers 20.96% 12.35x
Phone & Computer Game Downloaders 0.54% 11.93x
Magic & Games 5.29% 11.61x
Assorted Topics (Toys, T-Shirts, Volvos) 0.07% 10.78x
Collectibles - Toys & Collectibles 14.76% 10.55x
Drawing & Animation 0.03% 10.42x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male