Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 53.45% | 21.51x |
| Nintendo Enthusiasts | 58.49% | 21.40x |
| Movie and Game Review Readers | 53.30% | 20.95x |
| Video Gamers | 50.09% | 19.86x |
| PokemonGo Fans | 50.15% | 18.70x |
| Video and Computer Gaming Enthusiasts | 38.30% | 18.69x |
| eSports Enthusiasts | 42.43% | 17.52x |
| Anime Fans | 42.29% | 16.87x |
| iPhone Users | 26.15% | 16.81x |
| Pokemon Enthusiasts | 40.01% | 15.63x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.47x |
| Buckle | 0.02% | 1.37x |
| J. Crew | 0.01% | 1.31x |
| Aeropostale | 0.02% | 1.26x |
| Maurices | 0.04% | 1.26x |
| H&M | 0.02% | 1.25x |
| American Eagle Outfitters | 0.02% | 1.24x |
| White House Black Market | 0.02% | 1.19x |
| Express | 0.02% | 1.10x |
| Gymboree | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 1.24% | 58.64x |
| strategywiki.org | 11.85% | 54.84x |
| pokecommunity.com | 4.87% | 53.51x |
| smashboards.com | 1.29% | 52.05x |
| pokejungle.net | 1.16% | 50.98x |
| supercheats.com | 13.59% | 49.94x |
| cheatcc.com | 8.26% | 49.32x |
| khwiki.com | 1.40% | 49.02x |
| nintendoenthusiast.com | 2.32% | 48.12x |
| mariowiki.com | 7.23% | 47.89x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 4.84% | 20.79x |
| Online Mini Game Players | 2.03% | 19.79x |
| Roleplay & Fantasy Games | 0.05% | 19.73x |
| Anime | 4.18% | 18.19x |
| Magic & Games | 10.86% | 14.38x |
| PC Gamers | 15.92% | 12.86x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.06% | 11.55x |
| Collectibles - Toys & Collectibles | 10.93% | 11.28x |
| Fantasy Name Generators | 4.75% | 10.86x |
| Feminism | 0.11% | 10.19x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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