Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 2.6 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 53.45% 21.51x
Nintendo Enthusiasts 58.49% 21.40x
Movie and Game Review Readers 53.30% 20.95x
Video Gamers 50.09% 19.86x
PokemonGo Fans 50.15% 18.70x
Video and Computer Gaming Enthusiasts 38.30% 18.69x
eSports Enthusiasts 42.43% 17.52x
Anime Fans 42.29% 16.87x
iPhone Users 26.15% 16.81x
Pokemon Enthusiasts 40.01% 15.63x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.47x
Buckle 0.02% 1.37x
J. Crew 0.01% 1.31x
Aeropostale 0.02% 1.26x
Maurices 0.04% 1.26x
H&M 0.02% 1.25x
American Eagle Outfitters 0.02% 1.24x
White House Black Market 0.02% 1.19x
Express 0.02% 1.10x
Gymboree 0.02% 1.10x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.

Website Composition Index
marriland.com 1.24% 58.64x
strategywiki.org 11.85% 54.84x
pokecommunity.com 4.87% 53.51x
smashboards.com 1.29% 52.05x
pokejungle.net 1.16% 50.98x
supercheats.com 13.59% 49.94x
cheatcc.com 8.26% 49.32x
khwiki.com 1.40% 49.02x
nintendoenthusiast.com 2.32% 48.12x
mariowiki.com 7.23% 47.89x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.84% 20.79x
Online Mini Game Players 2.03% 19.79x
Roleplay & Fantasy Games 0.05% 19.73x
Anime 4.18% 18.19x
Magic & Games 10.86% 14.38x
PC Gamers 15.92% 12.86x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.06% 11.55x
Collectibles - Toys & Collectibles 10.93% 11.28x
Fantasy Name Generators 4.75% 10.86x
Feminism 0.11% 10.19x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male