Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 56.98% | 21.51x |
| Nintendo Enthusiasts | 57.46% | 21.10x |
| Video Gamers | 45.58% | 20.48x |
| Video and Computer Gaming Enthusiasts | 43.77% | 19.48x |
| PokemonGo Fans | 53.02% | 19.15x |
| eSports Enthusiasts | 48.18% | 18.01x |
| Movie and Game Review Readers | 34.94% | 17.86x |
| Anime Fans | 46.88% | 16.49x |
| iPhone Users | 33.87% | 15.97x |
| PlayStation Enthusiasts | 44.78% | 14.84x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.24x |
| Maurices | 0.02% | 1.12x |
| Journeys | 0.02% | 1.06x |
| Mens Wearhouse | 0.01% | 1.02x |
| The Childrens Place | 0.01% | 0.93x |
| Victoria's Secret | 0.02% | 0.92x |
| Old Navy | 0.01% | 0.91x |
| Carhartt | 0.09% | 0.87x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 1.73% | 50.00x |
| pokecommunity.com | 2.46% | 47.47x |
| strategywiki.org | 11.63% | 46.68x |
| smashboards.com | 1.71% | 45.98x |
| powerpyx.com | 2.43% | 44.85x |
| gamecrate.com | 2.32% | 44.72x |
| bulbagarden.net | 1.26% | 44.72x |
| supercheats.com | 12.39% | 43.80x |
| zeldadungeon.net | 7.96% | 43.13x |
| shacknews.com | 2.14% | 42.87x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.28% | 24.79x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.21% | 24.30x |
| Studio & Franchise Video Game Players | 4.58% | 23.78x |
| Anime | 5.85% | 20.63x |
| Phone & Computer Game Downloaders | 0.29% | 19.61x |
| PC Gamers | 20.44% | 15.96x |
| Magic & Games | 5.64% | 15.45x |
| Collectibles - Toys & Collectibles | 12.78% | 15.38x |
| Drawing & Animation | 0.02% | 14.44x |
| Vaping | 0.25% | 13.66x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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