Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 36.24% | 22.58x |
| Nintendo Enthusiasts | 35.69% | 22.03x |
| PokemonGo Fans | 34.14% | 21.26x |
| Video Gamers | 30.62% | 20.70x |
| eSports Enthusiasts | 29.80% | 19.81x |
| Video and Computer Gaming Enthusiasts | 27.70% | 19.77x |
| PlayStation Enthusiasts | 33.44% | 18.47x |
| Pokemon Enthusiasts | 35.81% | 18.17x |
| Super Mario Bros Fans | 30.22% | 17.79x |
| Xbox Enthusiasts | 32.10% | 17.73x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.26% | 1.21x |
| Gymboree | 0.07% | 1.15x |
| Zumiez | 0.09% | 1.14x |
| Abercrombie & Fitch | 0.05% | 1.13x |
| Hollister | 0.05% | 1.13x |
| Mens Wearhouse | 0.56% | 1.12x |
| Aeropostale | 0.07% | 1.10x |
| Topshop | 0.02% | 1.08x |
| Express | 0.10% | 1.07x |
| Victoria's Secret | 0.15% | 1.07x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is forums.supercheats.com.
| Website | Composition | Index |
| forums.supercheats.com | 1.13% | 42.00x |
| bulbagarden.net | 1.14% | 41.16x |
| videogamesblogger.com | 1.18% | 40.32x |
| strategywiki.org | 9.22% | 39.78x |
| smashboards.com | 1.92% | 39.59x |
| pokemoncenter.com | 2.19% | 39.15x |
| nintendolife.com | 29.10% | 38.86x |
| zeldadungeon.net | 4.19% | 38.26x |
| gonintendo.com | 4.03% | 38.13x |
| hardcoregamer.com | 2.44% | 36.45x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 9.14% | 18.96x |
| Roleplay & Fantasy Games | 0.85% | 15.84x |
| PC Gamers | 18.54% | 15.82x |
| Anime | 6.87% | 14.02x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.80% | 13.59x |
| Magic & Games | 4.16% | 11.92x |
| Collectibles - Toys & Collectibles | 14.23% | 11.17x |
| Phone & Computer Game Downloaders | 2.28% | 10.04x |
| Fantasy Name Generators | 6.56% | 9.80x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.18% | 9.57x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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