Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 43.96% | 17.50x |
| Nintendo Enthusiasts | 42.54% | 17.12x |
| PokemonGo Fans | 41.52% | 16.49x |
| Video Gamers | 39.21% | 15.79x |
| eSports Enthusiasts | 37.55% | 15.22x |
| Video and Computer Gaming Enthusiasts | 35.91% | 14.75x |
| PlayStation Enthusiasts | 39.09% | 14.36x |
| Super Mario Bros Fans | 36.90% | 13.79x |
| Pokemon Enthusiasts | 42.28% | 13.73x |
| Xbox Enthusiasts | 40.03% | 13.52x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.06% | 1.21x |
| Aeropostale | 0.08% | 1.18x |
| Columbia | 0.02% | 1.18x |
| Buckle | 0.21% | 1.15x |
| Uniqlo | 0.02% | 1.14x |
| The Childrens Place | 0.11% | 1.13x |
| Express | 0.10% | 1.11x |
| Zumiez | 0.09% | 1.10x |
| Eddie Bauer | 0.04% | 1.10x |
| Mens Wearhouse | 0.57% | 1.08x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is nintendoworldreport.com.
| Website | Composition | Index |
| nintendoworldreport.com | 1.05% | 47.28x |
| forums.supercheats.com | 1.22% | 46.60x |
| videogamesblogger.com | 1.39% | 44.57x |
| smashboards.com | 1.69% | 44.49x |
| bulbagarden.net | 1.33% | 44.17x |
| strategywiki.org | 9.02% | 43.65x |
| pokemoncenter.com | 2.63% | 42.93x |
| nintendolife.com | 29.54% | 42.38x |
| zeldadungeon.net | 4.51% | 42.32x |
| gonintendo.com | 4.74% | 40.29x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 11.16% | 15.07x |
| PC Gamers | 20.14% | 12.97x |
| Roleplay & Fantasy Games | 0.90% | 12.89x |
| Anime | 7.30% | 11.67x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.89% | 11.52x |
| Magic & Games | 4.68% | 10.16x |
| Drawing & Animation | 0.16% | 9.40x |
| Collectibles - Toys & Collectibles | 16.64% | 9.08x |
| Fantasy Name Generators | 6.83% | 8.68x |
| Phone & Computer Game Downloaders | 2.60% | 8.32x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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