Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 6.7 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 53.20% 18.12x
Nintendo Enthusiasts 51.52% 17.08x
PokemonGo Fans 51.01% 16.82x
Video Gamers 43.79% 16.62x
Video and Computer Gaming Enthusiasts 40.61% 15.24x
eSports Enthusiasts 44.94% 15.15x
PlayStation Enthusiasts 46.10% 14.39x
Anime Fans 43.02% 13.97x
Xbox Enthusiasts 43.23% 13.81x
Movie and Game Review Readers 32.10% 13.52x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Forever 21.

Location Composition Index
Forever 21 0.03% 1.34x
Journeys 0.07% 1.34x
Buckle 0.04% 1.33x
Zumiez 0.05% 1.32x
Aeropostale 0.04% 1.30x
Hollister 0.03% 1.27x
Coach 0.02% 1.25x
Gymboree 0.03% 1.20x
The Childrens Place 0.05% 1.19x
Lane Bryant 0.03% 1.16x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.67% 34.61x
bulbagarden.net 1.16% 34.43x
strategywiki.org 10.03% 33.85x
smashboards.com 2.30% 33.09x
zeldadungeon.net 4.34% 32.86x
hardcoregamer.com 1.17% 32.47x
nintendolife.com 27.76% 32.16x
supercheats.com 16.48% 31.96x
cheatcc.com 8.52% 31.89x
fireemblemwiki.org 1.60% 30.70x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.08% 18.16x
Roleplay & Fantasy Games 0.60% 16.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.61% 15.01x
Anime 8.05% 14.33x
PC Gamers 18.92% 14.13x
Magic & Games 4.24% 12.37x
Phone & Computer Game Downloaders 1.31% 11.41x
Collectibles - Toys & Collectibles 13.90% 11.32x
Minecraft Video Game Players 5.72% 10.41x
Assorted Topics (Toys, T-Shirts, Volvos) 0.10% 10.40x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male