Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Nintendo Enthusiasts.
| Interest | Composition | Index |
| Nintendo Enthusiasts | 59.37% | 19.72x |
| Gamers | 61.43% | 19.64x |
| Video Gamers | 44.81% | 18.74x |
| PokemonGo Fans | 56.96% | 18.14x |
| Video and Computer Gaming Enthusiasts | 44.42% | 17.32x |
| eSports Enthusiasts | 46.29% | 16.85x |
| Movie and Game Review Readers | 33.84% | 16.09x |
| Anime Fans | 44.00% | 15.85x |
| Video Game Shoppers | 46.48% | 14.14x |
| iPhone Users | 33.11% | 14.07x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.46x |
| Lane Bryant | 0.02% | 1.41x |
| Michael Kors | 0.01% | 1.36x |
| Buckle | 0.02% | 1.25x |
| Victoria's Secret | 0.03% | 1.25x |
| Zumiez | 0.02% | 1.22x |
| Aeropostale | 0.01% | 1.17x |
| American Eagle Outfitters | 0.02% | 1.16x |
| Mens Wearhouse | 0.02% | 1.16x |
| Gap | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 2.16% | 51.46x |
| pokecommunity.com | 3.67% | 49.16x |
| strategywiki.org | 12.72% | 48.06x |
| smashboards.com | 1.76% | 47.58x |
| gamecrate.com | 1.17% | 46.66x |
| powerpyx.com | 1.05% | 46.56x |
| bulbagarden.net | 1.27% | 46.27x |
| zeldadungeon.net | 9.28% | 44.67x |
| kh13.com | 1.06% | 44.02x |
| giantbomb.com | 13.00% | 43.95x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.17% | 23.00x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.07% | 22.84x |
| Studio & Franchise Video Game Players | 3.83% | 20.79x |
| Anime | 4.74% | 19.06x |
| Phone & Computer Game Downloaders | 0.08% | 16.16x |
| PC Gamers | 20.58% | 15.69x |
| Magic & Games | 7.74% | 13.64x |
| Collectibles - Toys & Collectibles | 11.79% | 12.93x |
| Hipster Clothing | 0.02% | 12.55x |
| Vaping | 0.10% | 11.49x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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