Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is PokemonGo Fans.
| Interest | Composition | Index |
| PokemonGo Fans | 50.84% | 22.99x |
| Nintendo Enthusiasts | 55.34% | 22.20x |
| Video and Computer Gaming Enthusiasts | 37.67% | 20.09x |
| eSports Enthusiasts | 43.06% | 19.93x |
| Pokemon Enthusiasts | 52.28% | 18.45x |
| Movie and Game Review Readers | 29.88% | 17.80x |
| Super Mario Bros Fans | 47.80% | 17.73x |
| Xbox Enthusiasts | 45.71% | 17.16x |
| Gamers | 80.89% | 16.13x |
| Video Game Shoppers | 43.86% | 15.32x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.29x |
| Zumiez | 0.03% | 1.24x |
| The North Face | 0.02% | 1.11x |
| Gymboree | 0.03% | 1.09x |
| Urban Outfitters | 0.05% | 1.08x |
| Uniqlo | 0.01% | 1.07x |
| Levi Strauss | 0.01% | 1.06x |
| Lorna Jane | 0.00% | 1.03x |
| Lululemon | 0.04% | 1.03x |
| Intermix | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is azurilland.com.
| Website | Composition | Index |
| azurilland.com | 1.20% | 116.56x |
| pokemonqrcode.com | 0.42% | 114.30x |
| forums.supercheats.com | 2.16% | 109.31x |
| cheat-database.com | 0.43% | 108.49x |
| nintendoworldreport.com | 1.09% | 106.73x |
| ngemu.com | 0.81% | 106.73x |
| serebii.net | 0.18% | 104.69x |
| pokecommunity.com | 1.35% | 102.15x |
| gamerstemple.com | 0.58% | 100.58x |
| completeroms.com | 1.67% | 100.56x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 14.17% | 27.41x |
| PC Gamers | 15.56% | 23.93x |
| Roleplay & Fantasy Games | 0.73% | 23.36x |
| Anime | 9.55% | 16.44x |
| Magic & Games | 3.77% | 16.29x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 1.04% | 15.77x |
| Collectibles - Toys & Collectibles | 15.46% | 14.78x |
| Minecraft Video Game Players | 3.83% | 13.90x |
| Fantasy Name Generators | 6.33% | 13.15x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.27% | 12.83x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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