Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 5.3 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 36.24% 22.58x
Nintendo Enthusiasts 35.69% 22.03x
PokemonGo Fans 34.14% 21.26x
Video Gamers 30.62% 20.70x
eSports Enthusiasts 29.80% 19.81x
Video and Computer Gaming Enthusiasts 27.70% 19.77x
PlayStation Enthusiasts 33.44% 18.47x
Pokemon Enthusiasts 35.81% 18.17x
Super Mario Bros Fans 30.22% 17.79x
Xbox Enthusiasts 32.10% 17.73x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Buckle.

Location Composition Index
Buckle 0.26% 1.21x
Gymboree 0.07% 1.15x
Zumiez 0.09% 1.14x
Abercrombie & Fitch 0.05% 1.13x
Hollister 0.05% 1.13x
Mens Wearhouse 0.56% 1.12x
Aeropostale 0.07% 1.10x
Topshop 0.02% 1.08x
Express 0.10% 1.07x
Victoria's Secret 0.15% 1.07x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is forums.supercheats.com.

Website Composition Index
forums.supercheats.com 1.13% 42.00x
bulbagarden.net 1.14% 41.16x
videogamesblogger.com 1.18% 40.32x
strategywiki.org 9.22% 39.78x
smashboards.com 1.92% 39.59x
pokemoncenter.com 2.19% 39.15x
nintendolife.com 29.10% 38.86x
zeldadungeon.net 4.19% 38.26x
gonintendo.com 4.03% 38.13x
hardcoregamer.com 2.44% 36.45x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.14% 18.96x
Roleplay & Fantasy Games 0.85% 15.84x
PC Gamers 18.54% 15.82x
Anime 6.87% 14.02x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.80% 13.59x
Magic & Games 4.16% 11.92x
Collectibles - Toys & Collectibles 14.23% 11.17x
Phone & Computer Game Downloaders 2.28% 10.04x
Fantasy Name Generators 6.56% 9.80x
Assorted Topics (Toys, T-Shirts, Volvos) 0.18% 9.57x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male