Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 3.7 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Nintendo Enthusiasts.

Interest Composition Index
Nintendo Enthusiasts 59.37% 19.72x
Gamers 61.43% 19.64x
Video Gamers 44.81% 18.74x
PokemonGo Fans 56.96% 18.14x
Video and Computer Gaming Enthusiasts 44.42% 17.32x
eSports Enthusiasts 46.29% 16.85x
Movie and Game Review Readers 33.84% 16.09x
Anime Fans 44.00% 15.85x
Video Game Shoppers 46.48% 14.14x
iPhone Users 33.11% 14.07x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is H&M.

Location Composition Index
H&M 0.01% 1.46x
Lane Bryant 0.02% 1.41x
Michael Kors 0.01% 1.36x
Buckle 0.02% 1.25x
Victoria's Secret 0.03% 1.25x
Zumiez 0.02% 1.22x
Aeropostale 0.01% 1.17x
American Eagle Outfitters 0.02% 1.16x
Mens Wearhouse 0.02% 1.16x
Gap 0.01% 1.14x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.

Website Composition Index
marriland.com 2.16% 51.46x
pokecommunity.com 3.67% 49.16x
strategywiki.org 12.72% 48.06x
smashboards.com 1.76% 47.58x
gamecrate.com 1.17% 46.66x
powerpyx.com 1.05% 46.56x
bulbagarden.net 1.27% 46.27x
zeldadungeon.net 9.28% 44.67x
kh13.com 1.06% 44.02x
giantbomb.com 13.00% 43.95x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.17% 23.00x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 22.84x
Studio & Franchise Video Game Players 3.83% 20.79x
Anime 4.74% 19.06x
Phone & Computer Game Downloaders 0.08% 16.16x
PC Gamers 20.58% 15.69x
Magic & Games 7.74% 13.64x
Collectibles - Toys & Collectibles 11.79% 12.93x
Hipster Clothing 0.02% 12.55x
Vaping 0.10% 11.49x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male