Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Nintendo Enthusiasts.
| Interest | Composition | Index |
| Nintendo Enthusiasts | 57.83% | 19.98x |
| Gamers | 58.15% | 19.83x |
| Video Gamers | 52.61% | 18.47x |
| Movie and Game Review Readers | 28.78% | 17.63x |
| PokemonGo Fans | 57.97% | 17.51x |
| Video and Computer Gaming Enthusiasts | 43.12% | 17.40x |
| eSports Enthusiasts | 46.81% | 16.41x |
| iPhone Users | 31.69% | 15.78x |
| Anime Fans | 45.64% | 15.59x |
| Pokemon Enthusiasts | 40.23% | 14.37x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.03% | 1.58x |
| Buckle | 0.02% | 1.39x |
| J. Crew | 0.01% | 1.37x |
| Gymboree | 0.02% | 1.35x |
| Forever 21 | 0.01% | 1.35x |
| The Childrens Place | 0.03% | 1.32x |
| H&M | 0.02% | 1.32x |
| Jos A. Bank Clothiers | 0.01% | 1.29x |
| Journeys | 0.03% | 1.29x |
| American Eagle Outfitters | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 1.82% | 50.52x |
| strategywiki.org | 12.53% | 47.06x |
| smashboards.com | 1.34% | 45.64x |
| pokejungle.net | 1.04% | 45.44x |
| pokecommunity.com | 4.56% | 45.05x |
| cheatcc.com | 8.62% | 42.35x |
| supercheats.com | 13.05% | 42.08x |
| giantbomb.com | 10.13% | 41.17x |
| mynintendonews.com | 2.89% | 40.50x |
| wikimon.net | 1.06% | 40.43x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 4.80% | 19.51x |
| Anime | 3.51% | 18.11x |
| Roleplay & Fantasy Games | 0.05% | 17.03x |
| Online Mini Game Players | 1.84% | 16.51x |
| PC Gamers | 16.21% | 15.02x |
| Magic & Games | 10.51% | 14.06x |
| Audio Clips & Sound Effects | 0.01% | 12.39x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.09% | 10.98x |
| Collectibles - Toys & Collectibles | 11.00% | 10.92x |
| Minecraft Video Game Players | 4.86% | 10.08x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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