Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 4.8 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 43.96% 17.50x
Nintendo Enthusiasts 42.54% 17.12x
PokemonGo Fans 41.52% 16.49x
Video Gamers 39.21% 15.79x
eSports Enthusiasts 37.55% 15.22x
Video and Computer Gaming Enthusiasts 35.91% 14.75x
PlayStation Enthusiasts 39.09% 14.36x
Super Mario Bros Fans 36.90% 13.79x
Pokemon Enthusiasts 42.28% 13.73x
Xbox Enthusiasts 40.03% 13.52x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.06% 1.21x
Aeropostale 0.08% 1.18x
Columbia 0.02% 1.18x
Buckle 0.21% 1.15x
Uniqlo 0.02% 1.14x
The Childrens Place 0.11% 1.13x
Express 0.10% 1.11x
Zumiez 0.09% 1.10x
Eddie Bauer 0.04% 1.10x
Mens Wearhouse 0.57% 1.08x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is nintendoworldreport.com.

Website Composition Index
nintendoworldreport.com 1.05% 47.28x
forums.supercheats.com 1.22% 46.60x
videogamesblogger.com 1.39% 44.57x
smashboards.com 1.69% 44.49x
bulbagarden.net 1.33% 44.17x
strategywiki.org 9.02% 43.65x
pokemoncenter.com 2.63% 42.93x
nintendolife.com 29.54% 42.38x
zeldadungeon.net 4.51% 42.32x
gonintendo.com 4.74% 40.29x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 11.16% 15.07x
PC Gamers 20.14% 12.97x
Roleplay & Fantasy Games 0.90% 12.89x
Anime 7.30% 11.67x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.89% 11.52x
Magic & Games 4.68% 10.16x
Drawing & Animation 0.16% 9.40x
Collectibles - Toys & Collectibles 16.64% 9.08x
Fantasy Name Generators 6.83% 8.68x
Phone & Computer Game Downloaders 2.60% 8.32x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male