Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 6.2 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 47.20% 18.20x
Nintendo Enthusiasts 47.29% 17.93x
PokemonGo Fans 44.35% 17.08x
Video Gamers 38.42% 16.82x
Video and Computer Gaming Enthusiasts 35.98% 16.09x
eSports Enthusiasts 40.42% 15.56x
Anime Fans 37.47% 14.28x
Movie and Game Review Readers 29.40% 13.95x
PlayStation Enthusiasts 40.30% 13.77x
Xbox Enthusiasts 36.43% 13.53x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.28x
Victoria's Secret 0.01% 1.24x
Old Navy 0.02% 1.11x
The Childrens Place 0.01% 1.06x
Maurices 0.02% 1.06x
Carhartt 0.15% 1.02x
Journeys 0.01% 1.01x
Mens Wearhouse 0.01% 0.99x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.

Website Composition Index
marriland.com 1.33% 34.18x
gonintendo.com 1.05% 33.60x
strategywiki.org 11.03% 32.46x
smashboards.com 2.10% 31.90x
bulbagarden.net 1.05% 31.70x
zeldadungeon.net 5.87% 31.18x
supercheats.com 15.53% 30.69x
cheatcc.com 8.29% 30.15x
fireemblemwiki.org 1.78% 29.99x
allgamers.com 1.32% 29.71x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.49% 17.39x
Roleplay & Fantasy Games 0.48% 16.47x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.41% 15.61x
Anime 7.16% 14.70x
PC Gamers 19.69% 12.92x
Phone & Computer Game Downloaders 0.70% 12.51x
Magic & Games 4.50% 12.17x
Drawing & Animation 0.04% 12.13x
Assorted Topics (Toys, T-Shirts, Volvos) 0.07% 11.35x
Collectibles - Toys & Collectibles 13.40% 11.12x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male