Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 3.2 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 50.84% 22.99x
Nintendo Enthusiasts 55.34% 22.20x
Video and Computer Gaming Enthusiasts 37.67% 20.09x
eSports Enthusiasts 43.06% 19.93x
Pokemon Enthusiasts 52.28% 18.45x
Movie and Game Review Readers 29.88% 17.80x
Super Mario Bros Fans 47.80% 17.73x
Xbox Enthusiasts 45.71% 17.16x
Gamers 80.89% 16.13x
Video Game Shoppers 43.86% 15.32x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.29x
Zumiez 0.03% 1.24x
The North Face 0.02% 1.11x
Gymboree 0.03% 1.09x
Urban Outfitters 0.05% 1.08x
Uniqlo 0.01% 1.07x
Levi Strauss 0.01% 1.06x
Lorna Jane 0.00% 1.03x
Lululemon 0.04% 1.03x
Intermix 0.01% 1.03x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is azurilland.com.

Website Composition Index
azurilland.com 1.20% 116.56x
pokemonqrcode.com 0.42% 114.30x
forums.supercheats.com 2.16% 109.31x
cheat-database.com 0.43% 108.49x
nintendoworldreport.com 1.09% 106.73x
ngemu.com 0.81% 106.73x
serebii.net 0.18% 104.69x
pokecommunity.com 1.35% 102.15x
gamerstemple.com 0.58% 100.58x
completeroms.com 1.67% 100.56x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 14.17% 27.41x
PC Gamers 15.56% 23.93x
Roleplay & Fantasy Games 0.73% 23.36x
Anime 9.55% 16.44x
Magic & Games 3.77% 16.29x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.04% 15.77x
Collectibles - Toys & Collectibles 15.46% 14.78x
Minecraft Video Game Players 3.83% 13.90x
Fantasy Name Generators 6.33% 13.15x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.27% 12.83x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999