Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 47.20% | 18.20x |
| Nintendo Enthusiasts | 47.29% | 17.93x |
| PokemonGo Fans | 44.35% | 17.08x |
| Video Gamers | 38.42% | 16.82x |
| Video and Computer Gaming Enthusiasts | 35.98% | 16.09x |
| eSports Enthusiasts | 40.42% | 15.56x |
| Anime Fans | 37.47% | 14.28x |
| Movie and Game Review Readers | 29.40% | 13.95x |
| PlayStation Enthusiasts | 40.30% | 13.77x |
| Xbox Enthusiasts | 36.43% | 13.53x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.28x |
| Victoria's Secret | 0.01% | 1.24x |
| Old Navy | 0.02% | 1.11x |
| The Childrens Place | 0.01% | 1.06x |
| Maurices | 0.02% | 1.06x |
| Carhartt | 0.15% | 1.02x |
| Journeys | 0.01% | 1.01x |
| Mens Wearhouse | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 1.33% | 34.18x |
| gonintendo.com | 1.05% | 33.60x |
| strategywiki.org | 11.03% | 32.46x |
| smashboards.com | 2.10% | 31.90x |
| bulbagarden.net | 1.05% | 31.70x |
| zeldadungeon.net | 5.87% | 31.18x |
| supercheats.com | 15.53% | 30.69x |
| cheatcc.com | 8.29% | 30.15x |
| fireemblemwiki.org | 1.78% | 29.99x |
| allgamers.com | 1.32% | 29.71x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 5.49% | 17.39x |
| Roleplay & Fantasy Games | 0.48% | 16.47x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.41% | 15.61x |
| Anime | 7.16% | 14.70x |
| PC Gamers | 19.69% | 12.92x |
| Phone & Computer Game Downloaders | 0.70% | 12.51x |
| Magic & Games | 4.50% | 12.17x |
| Drawing & Animation | 0.04% | 12.13x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.07% | 11.35x |
| Collectibles - Toys & Collectibles | 13.40% | 11.12x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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