Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 4 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Nintendo Enthusiasts.

Interest Composition Index
Nintendo Enthusiasts 49.70% 20.48x
PokemonGo Fans 46.91% 20.30x
eSports Enthusiasts 40.61% 18.09x
Video and Computer Gaming Enthusiasts 35.36% 17.97x
Pokemon Enthusiasts 46.42% 16.98x
Xbox Enthusiasts 41.41% 15.76x
Movie and Game Review Readers 26.87% 15.65x
Super Mario Bros Fans 42.28% 15.53x
Gamers 76.21% 14.96x
Video Game Shoppers 40.89% 14.63x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.42x
Supreme 0.01% 1.37x
Hollister 0.02% 1.17x
Coach 0.07% 1.11x
Zumiez 0.04% 1.09x
Aeropostale 0.04% 1.06x
Uniqlo 0.01% 1.06x
Gymboree 0.04% 1.06x
Michael Kors 0.02% 1.04x
The Childrens Place 0.06% 1.04x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is pokecommunity.com.

Website Composition Index
pokecommunity.com 1.20% 84.74x
forums.supercheats.com 1.74% 80.61x
completeroms.com 1.04% 77.74x
videogamesblogger.com 2.69% 76.28x
smashboards.com 2.62% 74.53x
bulbagarden.net 1.08% 68.19x
strategywiki.org 2.94% 67.12x
mariowiki.com 11.81% 66.44x
nintendolife.com 27.23% 65.86x
coolrom.com 1.71% 65.82x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 12.55% 23.23x
Roleplay & Fantasy Games 0.66% 20.29x
PC Gamers 16.24% 19.95x
Anime 8.18% 15.32x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.95% 14.74x
Magic & Games 3.70% 14.24x
Collectibles - Toys & Collectibles 14.19% 12.67x
Minecraft Video Game Players 3.70% 11.51x
Fantasy Name Generators 6.05% 10.95x
Gaming Content Readers 79.65% 10.81x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male