Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Nintendo Enthusiasts.
| Interest | Composition | Index |
| Nintendo Enthusiasts | 49.70% | 20.48x |
| PokemonGo Fans | 46.91% | 20.30x |
| eSports Enthusiasts | 40.61% | 18.09x |
| Video and Computer Gaming Enthusiasts | 35.36% | 17.97x |
| Pokemon Enthusiasts | 46.42% | 16.98x |
| Xbox Enthusiasts | 41.41% | 15.76x |
| Movie and Game Review Readers | 26.87% | 15.65x |
| Super Mario Bros Fans | 42.28% | 15.53x |
| Gamers | 76.21% | 14.96x |
| Video Game Shoppers | 40.89% | 14.63x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.42x |
| Supreme | 0.01% | 1.37x |
| Hollister | 0.02% | 1.17x |
| Coach | 0.07% | 1.11x |
| Zumiez | 0.04% | 1.09x |
| Aeropostale | 0.04% | 1.06x |
| Uniqlo | 0.01% | 1.06x |
| Gymboree | 0.04% | 1.06x |
| Michael Kors | 0.02% | 1.04x |
| The Childrens Place | 0.06% | 1.04x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is pokecommunity.com.
| Website | Composition | Index |
| pokecommunity.com | 1.20% | 84.74x |
| forums.supercheats.com | 1.74% | 80.61x |
| completeroms.com | 1.04% | 77.74x |
| videogamesblogger.com | 2.69% | 76.28x |
| smashboards.com | 2.62% | 74.53x |
| bulbagarden.net | 1.08% | 68.19x |
| strategywiki.org | 2.94% | 67.12x |
| mariowiki.com | 11.81% | 66.44x |
| nintendolife.com | 27.23% | 65.86x |
| coolrom.com | 1.71% | 65.82x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 12.55% | 23.23x |
| Roleplay & Fantasy Games | 0.66% | 20.29x |
| PC Gamers | 16.24% | 19.95x |
| Anime | 8.18% | 15.32x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 0.95% | 14.74x |
| Magic & Games | 3.70% | 14.24x |
| Collectibles - Toys & Collectibles | 14.19% | 12.67x |
| Minecraft Video Game Players | 3.70% | 11.51x |
| Fantasy Name Generators | 6.05% | 10.95x |
| Gaming Content Readers | 79.65% | 10.81x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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