Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 58.86% | 20.42x |
| Nintendo Enthusiasts | 52.42% | 20.15x |
| Video Gamers | 48.78% | 18.95x |
| PokemonGo Fans | 54.78% | 18.81x |
| Video and Computer Gaming Enthusiasts | 44.25% | 17.51x |
| eSports Enthusiasts | 46.93% | 17.45x |
| PlayStation Enthusiasts | 48.93% | 16.76x |
| Anime Fans | 43.81% | 16.08x |
| Xbox Enthusiasts | 46.56% | 15.64x |
| Movie and Game Review Readers | 35.75% | 15.42x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.07% | 1.43x |
| Zumiez | 0.08% | 1.33x |
| Hollister | 0.05% | 1.28x |
| Charlotte Russe | 0.05% | 1.26x |
| Buckle | 0.08% | 1.25x |
| Journeys | 0.06% | 1.25x |
| The Childrens Place | 0.10% | 1.24x |
| H&M | 0.06% | 1.20x |
| Forever 21 | 0.05% | 1.20x |
| Gymboree | 0.05% | 1.19x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is cheatcc.com.
| Website | Composition | Index |
| cheatcc.com | 10.45% | 46.79x |
| supercheats.com | 18.89% | 45.74x |
| strategywiki.org | 9.31% | 44.62x |
| cheatcodes.com | 1.62% | 43.12x |
| smashboards.com | 2.01% | 41.28x |
| zeldadungeon.net | 4.01% | 40.98x |
| bulbapedia.bulbagarden.net | 28.70% | 38.84x |
| giantbomb.com | 11.79% | 38.06x |
| nintendolife.com | 21.59% | 37.25x |
| pokemoncenter.com | 1.05% | 37.24x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 7.84% | 21.83x |
| Roleplay & Fantasy Games | 0.80% | 19.43x |
| PC Gamers | 19.38% | 16.97x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.83% | 15.59x |
| Anime | 8.15% | 15.36x |
| Magic & Games | 4.42% | 13.47x |
| Collectibles - Toys & Collectibles | 15.68% | 12.97x |
| Content Streamers & Downloaders | 0.04% | 12.43x |
| Phone & Computer Game Downloaders | 1.96% | 12.05x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.15% | 11.59x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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