Explore the Casual & Nintendo Gamers Audience
Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 668.4 thousand unique devices whose actions qualify for the Casual & Nintendo Gamers audience.
INTERESTS
The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 53.84% | 15.96x |
| Nintendo Enthusiasts | 52.72% | 15.85x |
| PokemonGo Fans | 51.63% | 14.65x |
| Video Gamers | 44.25% | 14.61x |
| Video and Computer Gaming Enthusiasts | 42.31% | 13.85x |
| eSports Enthusiasts | 44.28% | 13.78x |
| Anime Fans | 40.51% | 13.02x |
| Movie and Game Review Readers | 34.13% | 12.45x |
| PlayStation Enthusiasts | 43.32% | 11.87x |
| Xbox Enthusiasts | 40.32% | 11.54x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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APPAREL RETAILERS
The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 1.44x |
| Lane Bryant | 0.01% | 1.39x |
| LOFT | 0.01% | 1.37x |
| Journeys | 0.02% | 1.37x |
| American Eagle Outfitters | 0.01% | 1.35x |
| Dressbarn | 0.01% | 1.34x |
| Express | 0.01% | 1.29x |
| Old Navy | 0.02% | 1.27x |
| White House Black Market | 0.01% | 1.27x |
| Buckle | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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WEBSITES
The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.
| Website | Composition | Index |
| marriland.com | 1.41% | 34.30x |
| pokecommunity.com | 1.11% | 32.53x |
| strategywiki.org | 11.30% | 32.53x |
| smashboards.com | 1.96% | 32.02x |
| bulbagarden.net | 1.23% | 31.30x |
| supercheats.com | 14.45% | 31.10x |
| zeldadungeon.net | 6.89% | 30.23x |
| allgamers.com | 1.10% | 30.22x |
| cheatcc.com | 8.91% | 30.02x |
| square-enix-games.com | 1.68% | 30.01x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 5.51% | 16.45x |
| Roleplay & Fantasy Games | 0.43% | 15.96x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.35% | 15.42x |
| Anime | 7.08% | 14.23x |
| PC Gamers | 20.96% | 12.35x |
| Phone & Computer Game Downloaders | 0.54% | 11.93x |
| Magic & Games | 5.29% | 11.61x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.07% | 10.78x |
| Collectibles - Toys & Collectibles | 14.76% | 10.55x |
| Drawing & Animation | 0.03% | 10.42x |
Composition Percentage:
The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
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DEMOGRAPHICS
The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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