Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 3.5 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Gamers.

Interest Composition Index
Gamers 57.36% 21.21x
Nintendo Enthusiasts 59.53% 20.73x
Video Gamers 41.13% 20.06x
PokemonGo Fans 56.69% 18.95x
Video and Computer Gaming Enthusiasts 42.69% 18.26x
Movie and Game Review Readers 28.52% 17.72x
eSports Enthusiasts 46.24% 17.53x
Anime Fans 44.14% 16.48x
iPhone Users 31.71% 16.07x
Video Game Shoppers 46.49% 14.76x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is LOFT.

Location Composition Index
LOFT 0.03% 1.28x
Michael Kors 0.02% 1.22x
Zumiez 0.03% 1.21x
Express 0.04% 1.20x
Victoria's Secret 0.06% 1.18x
Buckle 0.04% 1.17x
Lane Bryant 0.03% 1.17x
Aeropostale 0.03% 1.16x
J. Crew 0.02% 1.15x
Hollister 0.02% 1.14x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.

Website Composition Index
marriland.com 2.48% 53.37x
pokecommunity.com 4.18% 50.81x
strategywiki.org 12.87% 49.90x
smashboards.com 1.46% 49.34x
mynintendonews.com 3.21% 48.48x
kh13.com 1.04% 45.49x
bulbagarden.net 1.02% 45.19x
supercheats.com 12.95% 44.83x
giantbomb.com 10.27% 44.56x
kiranico.com 1.02% 44.52x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 3.96% 20.69x
Roleplay & Fantasy Games 0.08% 19.84x
Anime 3.69% 19.16x
PC Gamers 16.20% 17.21x
Magic & Games 9.10% 14.96x
Online Mini Game Players 0.92% 14.27x
Phone & Computer Game Downloaders 0.01% 12.69x
Collectibles - Toys & Collectibles 9.70% 12.47x
Audio Clips & Sound Effects 0.02% 11.37x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.11% 10.79x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male