Dstillery Audiences

CASUAL & NINTENDO GAMERS

Audience Size: 2.6 Million Devices

Explore the Casual & Nintendo Gamers Audience

Below you'll find more information about the Casual & Nintendo Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Casual & Nintendo Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Casual & Nintendo Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Casual & Nintendo Gamers audience is Nintendo Enthusiasts.

Interest Composition Index
Nintendo Enthusiasts 57.83% 19.98x
Gamers 58.15% 19.83x
Video Gamers 52.61% 18.47x
Movie and Game Review Readers 28.78% 17.63x
PokemonGo Fans 57.97% 17.51x
Video and Computer Gaming Enthusiasts 43.12% 17.40x
eSports Enthusiasts 46.81% 16.41x
iPhone Users 31.69% 15.78x
Anime Fans 45.64% 15.59x
Pokemon Enthusiasts 40.23% 14.37x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Interest attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Casual & Nintendo Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Casual & Nintendo Gamers audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 1.58x
Buckle 0.02% 1.39x
J. Crew 0.01% 1.37x
Gymboree 0.02% 1.35x
Forever 21 0.01% 1.35x
The Childrens Place 0.03% 1.32x
H&M 0.02% 1.32x
Jos A. Bank Clothiers 0.01% 1.29x
Journeys 0.03% 1.29x
American Eagle Outfitters 0.02% 1.29x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Location attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Casual & Nintendo Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Casual & Nintendo Gamers audience is marriland.com.

Website Composition Index
marriland.com 1.82% 50.52x
strategywiki.org 12.53% 47.06x
smashboards.com 1.34% 45.64x
pokejungle.net 1.04% 45.44x
pokecommunity.com 4.56% 45.05x
cheatcc.com 8.62% 42.35x
supercheats.com 13.05% 42.08x
giantbomb.com 10.13% 41.17x
mynintendonews.com 2.89% 40.50x
wikimon.net 1.06% 40.43x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Web attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Casual & Nintendo Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.80% 19.51x
Anime 3.51% 18.11x
Roleplay & Fantasy Games 0.05% 17.03x
Online Mini Game Players 1.84% 16.51x
PC Gamers 16.21% 15.02x
Magic & Games 10.51% 14.06x
Audio Clips & Sound Effects 0.01% 12.39x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.09% 10.98x
Collectibles - Toys & Collectibles 11.00% 10.92x
Minecraft Video Game Players 4.86% 10.08x
Composition Percentage: The overlap percentage between the Casual & Nintendo Gamers audience and the Content Affinity attribute.
Index: A comparison of the Casual & Nintendo Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Casual & Nintendo Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male