Explore the Celebrity Gossip Audience
Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Celebrity Gossip audience.
INTERESTS
The Celebrity Gossip audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip audience is TV Junkies.
| Interest | Composition | Index |
| TV Junkies | 51.26% | 29.23x |
| Celebrity Gossip Fans | 54.33% | 29.07x |
| Cholesterol Researchers | 43.68% | 28.49x |
| TV Advertising Professionals | 43.86% | 26.61x |
| Entertainment Industry Decision Makers | 43.86% | 25.98x |
| Entertainment & Tabloid Magazine Readers | 45.31% | 25.68x |
| Mens Fitness Publication Readers | 39.53% | 24.56x |
| Heartburn Sufferers | 40.25% | 24.54x |
| Online Health Researchers | 37.55% | 24.04x |
| Cleveland Cavaliers Fans | 40.79% | 23.80x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.04% | 2.03x |
| Bonobos | 0.01% | 1.93x |
| Gymboree | 0.01% | 1.79x |
| American Eagle Outfitters | 0.02% | 1.77x |
| Banana Republic | 0.01% | 1.74x |
| Lane Bryant | 0.01% | 1.70x |
| Mens Wearhouse | 0.02% | 1.66x |
| Journeys | 0.02% | 1.65x |
| Old Navy | 0.02% | 1.54x |
| Express | 0.01% | 1.47x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
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WEBSITES
The Celebrity Gossip audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip audience is heightzone.com.
| Website | Composition | Index |
| heightzone.com | 11.80% | 63.03x |
| therichest.com | 17.37% | 59.11x |
| celebpie.com | 24.10% | 55.38x |
| tv.com | 14.00% | 52.88x |
| fabiosa.com | 13.33% | 52.53x |
| iloveoldschoolmusic.com | 16.85% | 51.80x |
| zimbio.com | 41.12% | 48.78x |
| scribol.com | 9.73% | 48.74x |
| thefamouspeople.com | 36.98% | 46.51x |
| hellobeautiful.com | 10.01% | 46.11x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Video Content Sites.
| Content Affinity | Composition | Index |
| Video Content Sites | 7.30% | 38.68x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 2.12% | 37.21x |
| Vitamin Shoppers | 1.01% | 30.93x |
| Pac 12 Sports | 0.90% | 30.30x |
| Tennis, Golf & Boxing | 4.17% | 27.81x |
| People Search | 14.43% | 27.01x |
| Ireland Cluster | 12.41% | 26.51x |
| Florida College Athletics | 2.09% | 25.98x |
| Online Quiz & List Readers | 33.45% | 25.64x |
| Southeast College Athletics | 0.90% | 25.50x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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