Dstillery Audiences

CELEBRITY GOSSIP

Audience Size: 113.7 Thousand Devices

Explore the Celebrity Gossip Audience

Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 113.7 thousand unique devices whose actions qualify for the Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 34.62% 16.41x
NCAA Fans 30.45% 13.30x
Home Exterior Design Enthusiasts 24.83% 11.57x
NFL Fans 27.22% 11.45x
Coffee Lovers 25.75% 11.36x
Retired Budget Healthcare Shoppers 26.37% 11.26x
High School Sports Researchers 29.99% 11.12x
College Football Fans 27.60% 10.99x
Kitchen Appliance Shoppers 25.37% 10.89x
Washington Redskins Fans 26.37% 10.51x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is Express.

Location Composition Index
Express 0.02% 3.61x
White House Black Market 0.01% 2.18x
Dressbarn 0.01% 2.09x
Bonobos 0.01% 1.93x
Eddie Bauer 0.01% 1.52x
Victoria's Secret 0.01% 1.44x
Mens Wearhouse 0.01% 1.38x
Old Navy 0.01% 1.13x
Urban Outfitters 0.01% 0.97x
Levi Strauss 0.01% 0.69x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip audience is fabwags.com.

Website Composition Index
fabwags.com 28.29% 305.80x
dailyentertainmentnews.com 22.63% 299.05x
healthyceleb.com 43.73% 221.08x
celebrities-galore.com 10.50% 194.00x
compareceleb.com 8.22% 172.46x
famousbirthsdeaths.com 34.49% 168.12x
marriedbiography.com 13.62% 102.88x
dreshare.com 4.88% 100.84x
allstarbio.com 13.14% 100.77x
bodyheightweight.com 7.94% 97.36x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Celebrity Gossip & Viral News.

Content Affinity Composition Index
Celebrity Gossip & Viral News 53.85% 32.40x
Alternative Movie Streaming 0.41% 31.72x
London Tourism & Events 0.34% 31.05x
Discount Shopping 0.77% 29.03x
Local & Travel England - East Midlands 0.60% 27.88x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.34% 27.12x
Song Lyrics & Sheet Music 38.46% 26.65x
Mysticism 0.62% 25.17x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.46% 25.13x
Liberal Media 30.77% 23.57x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female