Dstillery Audiences

CELEBRITY GOSSIP

Audience Size: 43.5 Thousand Devices

Explore the Celebrity Gossip Audience

Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 43.5 thousand unique devices whose actions qualify for the Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 48.76% 24.64x
Cholesterol Researchers 37.70% 24.53x
TV Advertising Professionals 40.41% 23.39x
TV Junkies 41.76% 23.04x
Entertainment & Tabloid Magazine Readers 41.99% 21.97x
Entertainment Industry Decision Makers 39.05% 21.25x
Mens Fitness Publication Readers 36.79% 21.24x
Heartburn Sufferers 36.79% 21.09x
Breast Cancer Fund Raisers 35.21% 20.54x
Online Health Researchers 34.09% 20.18x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is Chicos.

Location Composition Index
Chicos 0.06% 3.88x
Zumiez 0.04% 3.23x
Dressbarn 0.04% 2.78x
Mens Wearhouse 0.07% 2.49x
Old Navy 0.07% 2.20x
Gap 0.03% 1.95x
Bonobos 0.01% 1.93x
Victoria's Secret 0.04% 1.67x
Michael Kors 0.02% 1.66x
Gymboree 0.02% 1.61x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip audience is healthyceleb.com.

Website Composition Index
healthyceleb.com 58.66% 415.97x
allstarbio.com 18.35% 157.24x
gossipgist.com 14.71% 126.22x
playerswiki.com 14.96% 110.66x
wikinetworth.com 11.71% 98.68x
marathi.tv 14.91% 94.74x
nationalenquirer.com 9.74% 80.08x
liverampup.com 18.12% 75.27x
celebpie.com 35.42% 71.31x
tv.com 8.92% 67.97x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Video Content Sites.

Content Affinity Composition Index
Video Content Sites 2.09% 36.86x
European Museums, Restaurants & Events 0.84% 31.34x
People Search 5.64% 28.30x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.84% 24.25x
Online Quiz & List Readers 18.26% 23.18x
Florida College Athletics 1.33% 23.15x
Ireland Cluster 6.53% 22.06x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 3.95% 20.19x
Tennis, Golf & Boxing 1.73% 19.89x
Motorsports 0.80% 19.48x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female