Dstillery Audiences

CELEBRITY GOSSIP

Audience Size: 27 Thousand Devices

Explore the Celebrity Gossip Audience

Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip audience is TV Junkies.

Interest Composition Index
TV Junkies 51.26% 29.23x
Celebrity Gossip Fans 54.33% 29.07x
Cholesterol Researchers 43.68% 28.49x
TV Advertising Professionals 43.86% 26.61x
Entertainment Industry Decision Makers 43.86% 25.98x
Entertainment & Tabloid Magazine Readers 45.31% 25.68x
Mens Fitness Publication Readers 39.53% 24.56x
Heartburn Sufferers 40.25% 24.54x
Online Health Researchers 37.55% 24.04x
Cleveland Cavaliers Fans 40.79% 23.80x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.04% 2.03x
Bonobos 0.01% 1.93x
Gymboree 0.01% 1.79x
American Eagle Outfitters 0.02% 1.77x
Banana Republic 0.01% 1.74x
Lane Bryant 0.01% 1.70x
Mens Wearhouse 0.02% 1.66x
Journeys 0.02% 1.65x
Old Navy 0.02% 1.54x
Express 0.01% 1.47x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip audience is heightzone.com.

Website Composition Index
heightzone.com 11.80% 63.03x
therichest.com 17.37% 59.11x
celebpie.com 24.10% 55.38x
tv.com 14.00% 52.88x
fabiosa.com 13.33% 52.53x
iloveoldschoolmusic.com 16.85% 51.80x
zimbio.com 41.12% 48.78x
scribol.com 9.73% 48.74x
thefamouspeople.com 36.98% 46.51x
hellobeautiful.com 10.01% 46.11x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Video Content Sites.

Content Affinity Composition Index
Video Content Sites 7.30% 38.68x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 2.12% 37.21x
Vitamin Shoppers 1.01% 30.93x
Pac 12 Sports 0.90% 30.30x
Tennis, Golf & Boxing 4.17% 27.81x
People Search 14.43% 27.01x
Ireland Cluster 12.41% 26.51x
Florida College Athletics 2.09% 25.98x
Online Quiz & List Readers 33.45% 25.64x
Southeast College Athletics 0.90% 25.50x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female