Dstillery Audiences

CELEBRITY GOSSIP

Audience Size: 46.4 Thousand Devices

Explore the Celebrity Gossip Audience

Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 46.4 thousand unique devices whose actions qualify for the Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip audience is TV Junkies.

Interest Composition Index
TV Junkies 51.91% 27.06x
Celebrity Gossip Fans 53.71% 25.88x
Cholesterol Researchers 39.78% 24.74x
TV Advertising Professionals 44.27% 24.65x
Entertainment Industry Decision Makers 45.17% 24.03x
Heartburn Sufferers 40.00% 22.54x
Entertainment & Tabloid Magazine Readers 45.17% 22.45x
Online Health Researchers 35.96% 21.96x
Mens Fitness Publication Readers 38.20% 21.83x
Men's Health Researchers 38.43% 21.75x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.93x
Banana Republic 0.01% 1.74x
Lane Bryant 0.01% 1.70x
Express 0.01% 1.47x
Maurices 0.02% 1.38x
Carhartt 0.07% 1.30x
Urban Outfitters 0.01% 0.97x
Levi Strauss 0.01% 0.69x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip audience is healthyceleb.com.

Website Composition Index
healthyceleb.com 55.94% 333.37x
allstarbio.com 16.69% 149.16x
playerswiki.com 13.82% 100.24x
gossipgist.com 14.26% 89.23x
nationalenquirer.com 10.57% 88.83x
marathi.tv 9.80% 87.32x
listal.com 11.40% 79.72x
heightzone.com 17.78% 66.68x
theybf.com 8.43% 64.17x
celebpie.com 29.94% 62.15x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor).

Content Affinity Composition Index
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 1.53% 39.38x
Video Content Sites 3.68% 37.09x
Online Ticket Buyers 3.33% 29.58x
People Search 10.15% 27.10x
Fashion & Retail 1.84% 26.28x
African-American Hair 1.36% 24.67x
Illinois College Sports 0.57% 24.36x
Ireland Cluster 9.63% 24.33x
Online Quiz & List Readers 28.32% 24.30x
Tennis, Golf & Boxing 2.67% 23.91x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female