Dstillery Audiences

CELEBRITY GOSSIP

Audience Size: 16.7 Thousand Devices

Explore the Celebrity Gossip Audience

Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 16.7 thousand unique devices whose actions qualify for the Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 11.68% 27.28x
Family Adventures Travelers 16.06% 24.14x
Broadway Fans 32.85% 23.88x
Work Comes First Travelers 11.68% 23.62x
Texas Activity Researchers 11.68% 22.92x
TV Junkies 36.50% 22.61x
TV Advertising Professionals 19.71% 22.50x
Prepaid Smartphone Shoppers 27.01% 21.76x
Entertainment & Tabloid Magazine Readers 33.58% 21.16x
Ancestry Researchers 40.15% 20.72x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is Maurices.

Location Composition Index
Maurices 0.06% 1.72x
Old Navy 0.03% 1.23x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip audience is zimbio.com.

Website Composition Index
zimbio.com 20.84% 66.02x
thenetline.com 17.89% 46.94x
tvovermind.com 24.77% 45.47x
hollywoodmask.com 18.02% 37.49x
thefamouspeople.com 38.95% 31.66x
bestofsenior.com 10.31% 31.48x
amomedia.com 13.37% 31.40x
crowdyfan.com 10.19% 31.31x
otakukart.com 12.14% 30.50x
healthygeorge.com 16.28% 30.14x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 2.31% 32.18x
Pac 12 Sports 2.18% 23.38x
Ireland Cluster 1.93% 21.94x
People Search 2.70% 19.92x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 3.21% 18.90x
Canada Business Cluster 3.47% 16.12x
Assorted Topics (Viral Media, Paid Traffic) 1.41% 15.95x
Southeast College Athletics 1.54% 15.91x
Fashion Cluster 12.45% 15.67x
Muscle Cars 5.39% 15.15x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female