Dstillery Audiences

CELEBRITY GOSSIP

Audience Size: 242.5 Thousand Devices

Explore the Celebrity Gossip Audience

Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 242.5 thousand unique devices whose actions qualify for the Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip audience is TV Junkies.

Interest Composition Index
TV Junkies 47.68% 21.51x
Entertainment Industry Decision Makers 45.59% 20.77x
Cholesterol Researchers 44.90% 20.05x
TV Advertising Professionals 44.35% 19.74x
Entertainment & Tabloid Magazine Readers 44.50% 19.58x
Celebrity Gossip Fans 47.81% 19.30x
Retired Health Insurance Researchers 43.53% 19.17x
Heartburn Sufferers 44.51% 19.14x
Country Music Fans 44.71% 19.14x
Retirees 45.53% 19.10x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.40x
Belk 0.02% 1.81x
Coach 0.07% 1.69x
Urban Outfitters 0.06% 1.67x
White House Black Market 0.40% 1.38x
J. Crew 0.02% 1.36x
Jos A. Bank Clothiers 0.30% 1.33x
Talbots 0.04% 1.33x
Bonobos 0.09% 1.31x
Michael Kors 0.05% 1.31x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip audience is famoushookups.com.

Website Composition Index
famoushookups.com 12.94% 419.10x
getnetworth.com 18.48% 402.56x
omnilexica.com 11.70% 396.51x
celebritysizes.com 15.86% 374.05x
fabwags.com 30.27% 314.34x
dailyentertainmentnews.com 32.49% 253.79x
healthyceleb.com 18.52% 206.39x
frostsnow.com 5.22% 188.51x
animationscreencaps.com 4.07% 173.18x
celebrities-galore.com 5.85% 168.96x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.81% 86.46x
Instagram Management 1.83% 58.55x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.29% 40.88x
Assorted Topics (Safari, Health, Wellness, Sports) 0.67% 40.77x
As Seen On TV Products 0.17% 38.27x
Assorted Topics (Cooking, Games, Viral Media) 0.29% 36.76x
England Tourism 0.13% 35.11x
Discount Shopping 6.30% 34.39x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.45% 31.85x
Mysticism 0.57% 31.50x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female