Dstillery Audiences

CELEBRITY GOSSIP

Audience Size: 41.9 Thousand Devices

Explore the Celebrity Gossip Audience

Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 41.9 thousand unique devices whose actions qualify for the Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 20.94% 25.68x
Custom Home Lighting Shoppers 20.94% 25.68x
Cholesterol Researchers 26.85% 25.26x
Online Health Researchers 28.82% 24.27x
Celebrity Gossip Fans 39.66% 23.63x
TV Junkies 32.02% 23.46x
Breast Cancer Fund Raisers 29.06% 22.63x
Entertainment Industry Decision Makers 31.53% 21.05x
TV Advertising Professionals 28.82% 20.98x
Heartburn Sufferers 26.11% 20.12x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is Zumiez.

Location Composition Index
Zumiez 0.04% 3.23x
Mens Wearhouse 0.05% 1.94x
Bonobos 0.01% 1.93x
Hollister 0.02% 1.86x
Dressbarn 0.02% 1.71x
Banana Republic 0.02% 1.70x
Jos A. Bank Clothiers 0.02% 1.69x
Old Navy 0.05% 1.65x
White House Black Market 0.02% 1.49x
Gymboree 0.02% 1.49x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip audience is healthyceleb.com.

Website Composition Index
healthyceleb.com 56.75% 465.92x
ans-wer.com 48.33% 271.84x
marriedceleb.com 14.42% 119.13x
playerswiki.com 12.35% 97.43x
marathi.tv 15.34% 92.97x
glamourpath.com 10.92% 89.13x
liverampup.com 18.23% 69.35x
celebpie.com 32.04% 65.91x
listal.com 12.10% 63.51x
famouspeopletoday.com 8.67% 62.64x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Video Content Sites.

Content Affinity Composition Index
Video Content Sites 1.76% 47.49x
People Search 3.74% 28.72x
Tennis, Golf & Boxing 1.66% 26.38x
Ireland Cluster 4.02% 21.46x
Online Quiz & List Readers 10.63% 18.65x
Pac 12 Sports 1.85% 18.36x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.91% 18.29x
Fashion Cluster 10.07% 18.26x
Paleo & Keto Diet Enthusiasts 0.55% 18.19x
Florida College Athletics 0.97% 16.92x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female