Dstillery Audiences

CELEBRITY GOSSIP

Audience Size: 148.9 Thousand Devices

Explore the Celebrity Gossip Audience

Below you'll find more information about the Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 148.9 thousand unique devices whose actions qualify for the Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip audience is TV Junkies.

Interest Composition Index
TV Junkies 46.62% 23.09x
Celebrity Gossip Fans 46.20% 21.48x
Entertainment Industry Decision Makers 41.57% 21.31x
TV Advertising Professionals 41.02% 21.25x
Cholesterol Researchers 40.33% 21.23x
Entertainment & Tabloid Magazine Readers 40.81% 20.15x
Heartburn Sufferers 38.26% 19.15x
Moviegoers 39.78% 18.90x
Online Health Researchers 35.64% 18.50x
Country Music Fans 39.02% 18.44x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 5.09x
Express 0.02% 3.61x
Victoria's Secret 0.01% 3.00x
Maurices 0.02% 2.14x
Bonobos 0.01% 1.93x
Eddie Bauer 0.01% 1.52x
The North Face 0.01% 1.35x
Old Navy 0.01% 1.09x
Free People 0.01% 1.04x
Urban Outfitters 0.01% 0.97x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Location attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip audience is getnetworth.com.

Website Composition Index
getnetworth.com 12.21% 353.71x
fabwags.com 28.08% 294.78x
dailyentertainmentnews.com 23.67% 293.57x
ans-wer.com 10.62% 289.75x
healthyceleb.com 41.26% 224.60x
celebrities-galore.com 9.56% 191.26x
compareceleb.com 6.91% 181.54x
famousbirthsdeaths.com 33.08% 151.95x
wallofcelebrities.com 3.66% 103.33x
marriedbiography.com 17.21% 101.26x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Web attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.61% 35.63x
London Tourism & Events 0.35% 32.01x
Discount Shopping 0.89% 30.82x
Alternative Movie Streaming 0.41% 28.99x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 4.04% 27.34x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.41% 26.92x
Local & Travel England - East Midlands 0.56% 22.80x
Illinois College Sports 0.36% 22.67x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 3.57% 22.55x
Ancestry & Memorial Researchers 3.60% 21.87x
Composition Percentage: The overlap percentage between the Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female