Explore the Celebrity Gossip & News Audience
Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 million unique devices whose actions qualify for the Celebrity Gossip & News audience.
INTERESTS
The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.
| Interest | Composition | Index |
| Celebrity Gossip Fans | 26.75% | 11.68x |
| Entertainment & Tabloid Magazine Readers | 24.11% | 10.99x |
| Entertainment Industry Decision Makers | 23.01% | 10.89x |
| TV Advertising Professionals | 22.03% | 10.45x |
| Country Music Fans | 20.40% | 9.45x |
| Streaming Radio Listeners | 20.16% | 9.43x |
| TV Junkies | 20.11% | 9.37x |
| Liberal News Readers | 19.05% | 9.37x |
| Women's Fashion Magazine Readers | 21.89% | 9.36x |
| Hair Care Shoppers | 20.67% | 9.26x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.28x |
| Forever 21 | 0.03% | 1.24x |
| Zara | 0.01% | 1.18x |
| Urban Outfitters | 0.02% | 1.17x |
| Gymboree | 0.03% | 1.17x |
| Hollister | 0.03% | 1.17x |
| Express | 0.05% | 1.17x |
| Brooks Brothers | 0.02% | 1.15x |
| Ann Taylor | 0.01% | 1.15x |
| Zumiez | 0.04% | 1.15x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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WEBSITES
The Celebrity Gossip & News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & News audience is perezhilton.com.
| Website | Composition | Index |
| perezhilton.com | 10.78% | 16.48x |
| justjaredjr.com | 6.75% | 16.34x |
| nationalenquirer.com | 4.28% | 16.18x |
| tamaratattles.com | 1.74% | 15.97x |
| latintimes.com | 1.67% | 15.50x |
| stereogum.com | 14.87% | 15.44x |
| hellomagazine.com | 20.67% | 15.06x |
| intouchweekly.com | 35.62% | 13.94x |
| gofugyourself.com | 4.33% | 13.86x |
| maravipost.com | 1.33% | 13.76x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.20% | 9.44x |
| Mysticism | 0.16% | 9.33x |
| Celebrity Gossip | 1.04% | 8.15x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 8.07x |
| London Tourism & Events | 0.12% | 7.97x |
| Ireland Cluster | 5.08% | 7.77x |
| Video Content Sites | 4.01% | 7.39x |
| Fashion Cluster | 4.70% | 7.30x |
| Australia & New Zealand Media | 2.01% | 7.03x |
| Edgy Content | 16.11% | 7.02x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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