CELEBRITY GOSSIP & NEWS

Audience Size: 5.1 Million Devices

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Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Retired Government Employees.

Interest	Composition	Index
Retired Government Employees	5.64%	12.51x
TV Advertising Professionals	12.19%	12.15x
Entertainment & Tabloid Magazine Readers	21.42%	11.85x
Women’s Lifestyle Blogs Researchers	4.50%	11.38x
Women’s Fashion Blogs Readers	8.94%	11.34x
Mens Fitness Publication Readers	9.08%	11.27x
Entertainment Industry Decision Makers	14.31%	11.20x
Women's Fashion Magazine Readers	13.58%	10.64x
Women's Fitness Enthusiasts	9.18%	10.57x
United Kingdom News Readers	9.01%	10.54x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.01%	1.14x
Maurices	0.02%	1.06x
Gymboree	0.01%	1.06x
Old Navy	0.01%	0.97x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is thirstyfornews.com.

Website	Composition	Index
thirstyfornews.com	1.74%	18.26x
techtimes.com	2.74%	18.25x
nationalenquirer.com	1.38%	18.11x
rollingout.com	1.05%	17.46x
stereogum.com	6.41%	17.13x
dailyresearchplot.com	1.54%	16.88x
champagneandshade.com	3.27%	16.40x
sendtonews.com	1.51%	16.23x
thecourtjeweller.com	1.19%	15.74x
laineygossip.com	1.76%	15.73x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Fashion Cluster.

Content Affinity	Composition	Index
Fashion Cluster	5.17%	8.79x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	2.50%	8.52x
Assorted Topics (Freebies, Gardens, Jewelry)	0.52%	8.39x
Australia & New Zealand Media	1.08%	8.22x
Quebec Vacations	0.34%	7.64x
Celebrity Gossip	0.10%	7.58x
Vancouver British Columbia Research Cluster	0.45%	6.98x
Assorted Topics (Television, Origami, Men's Health)	0.15%	6.96x
Perfume, Makeup & Cosmetics	0.12%	6.95x
Local & Travel England - North Midlands	0.04%	6.93x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female