Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 10.2 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 18.53% 9.45x
Entertainment & Tabloid Magazine Readers 19.22% 9.32x
Entertainment Industry Decision Makers 17.48% 9.32x
TV Advertising Professionals 16.28% 9.14x
Women’s Fashion Blogs Readers 15.48% 8.54x
Mens Fitness Publication Readers 15.51% 8.39x
TV Junkies 15.94% 8.30x
Liberal News Readers 15.85% 8.27x
Country Music Fans 17.93% 8.24x
Women's Fashion Magazine Readers 15.35% 8.21x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Express.

Location Composition Index
Express 0.03% 1.20x
Dressbarn 0.02% 1.18x
Lane Bryant 0.02% 1.14x
LOFT 0.02% 1.13x
American Eagle Outfitters 0.02% 1.12x
H&M 0.01% 1.10x
Zumiez 0.02% 1.09x
Hollister 0.01% 1.09x
Mens Wearhouse 0.03% 1.07x
Talbots 0.02% 1.06x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is championdaily.com.

Website Composition Index
championdaily.com 1.83% 15.26x
justjaredjr.com 3.20% 15.10x
perezhilton.com 3.86% 14.80x
stereogum.com 10.22% 14.37x
alternativenation.net 2.47% 14.37x
nationalenquirer.com 1.77% 14.29x
bbcamerica.com 1.29% 14.13x
ccn.com 3.21% 13.46x
inquisitr.com 8.92% 13.41x
tamaratattles.com 1.36% 13.31x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.01% 8.65x
Mysticism 0.04% 8.38x
Celebrity Gossip 0.32% 7.30x
Ireland Cluster 2.24% 7.22x
Fashion Cluster 4.69% 7.03x
Local & Travel England - East Midlands 0.05% 6.84x
Australia & New Zealand Media 0.92% 6.75x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 12.49% 6.54x
Environmental Conservation 0.03% 6.50x
Video Content Sites 0.39% 6.35x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female