Explore the Celebrity Gossip & News Audience
Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Celebrity Gossip & News audience.
INTERESTS
The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.
| Interest | Composition | Index |
| Celebrity Gossip Fans | 17.39% | 10.51x |
| Entertainment & Tabloid Magazine Readers | 17.06% | 10.44x |
| Entertainment Industry Decision Makers | 15.55% | 10.41x |
| TV Advertising Professionals | 13.93% | 10.23x |
| Mens Fitness Publication Readers | 12.27% | 9.41x |
| Women’s Fashion Blogs Readers | 15.68% | 9.19x |
| TV Junkies | 12.72% | 9.18x |
| Liberal News Readers | 12.79% | 9.13x |
| Luxury Second Home Owners | 11.40% | 9.12x |
| Women's Fashion Magazine Readers | 13.34% | 9.11x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.11x |
| Talbots | 0.01% | 1.06x |
| Jos A. Bank Clothiers | 0.02% | 1.03x |
| Dressbarn | 0.02% | 1.02x |
| The Childrens Place | 0.04% | 1.01x |
| Banana Republic | 0.02% | 1.01x |
| Zumiez | 0.02% | 1.01x |
| Hollister | 0.02% | 1.01x |
| Aeropostale | 0.03% | 1.00x |
| Eddie Bauer | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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WEBSITES
The Celebrity Gossip & News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & News audience is championdaily.com.
| Website | Composition | Index |
| championdaily.com | 1.22% | 17.24x |
| justjaredjr.com | 2.59% | 17.05x |
| alternativenation.net | 1.31% | 15.93x |
| stereogum.com | 9.49% | 15.92x |
| nationalenquirer.com | 1.71% | 15.46x |
| perezhilton.com | 3.45% | 15.13x |
| inquisitr.com | 5.41% | 15.04x |
| ccn.com | 1.81% | 14.73x |
| soapdirt.com | 3.04% | 14.63x |
| showbiz411.com | 1.47% | 14.47x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.
| Content Affinity | Composition | Index |
| Mysticism | 0.02% | 9.15x |
| Fashion Cluster | 4.26% | 7.72x |
| Celebrity Gossip | 0.31% | 7.65x |
| Local & Travel England - East Midlands | 0.05% | 7.49x |
| Ireland Cluster | 1.35% | 7.23x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 10.14% | 7.13x |
| Australia & New Zealand Media | 0.63% | 7.08x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.58% | 6.62x |
| LGBTQ Advocacy | 2.51% | 6.56x |
| Video Content Sites | 0.24% | 6.46x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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