CELEBRITY GOSSIP & NEWS

Audience Size: 6.1 Million Devices

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Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest	Composition	Index
Celebrity Gossip Fans	24.37%	16.66x
Entertainment Industry Decision Makers	19.53%	14.48x
Entertainment & Tabloid Magazine Readers	19.71%	13.90x
TV Advertising Professionals	19.49%	12.94x
Women's Fashion Magazine Readers	17.16%	11.89x
Streaming Radio Listeners	16.85%	11.84x
TV Junkies	14.94%	11.83x
Hair Care Shoppers	16.96%	11.63x
Country Music Fans	15.12%	11.38x
Liberal News Readers	14.00%	11.10x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Supreme.

Location	Composition	Index
Supreme	0.02%	1.42x
Kate Spade	0.02%	1.39x
Madewell	0.02%	1.35x
Levi Strauss	0.01%	1.34x
Banana Republic	0.04%	1.31x
Gap	0.05%	1.29x
Armani	0.04%	1.26x
The North Face	0.02%	1.26x
Hugo Boss	0.03%	1.24x
Zara	0.02%	1.23x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is perezhilton.com.

Website	Composition	Index
perezhilton.com	8.87%	30.68x
nationalenquirer.com	8.04%	29.89x
justjaredjr.com	6.82%	28.34x
celebritynetworth.com	1.47%	27.01x
hellomagazine.com	16.73%	26.54x
stereogum.com	14.78%	25.57x
intouchweekly.com	31.93%	25.13x
bbcamerica.com	3.71%	23.28x
tamaratattles.com	2.32%	21.38x
idolator.com	6.34%	21.17x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity	Composition	Index
Local & Travel England - East Midlands	0.20%	13.03x
Mysticism	0.23%	12.16x
Celebrity Gossip	1.94%	9.35x
Edgy Content	12.60%	8.87x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	8.83x
London Tourism & Events	0.20%	8.44x
Assorted Topics (Viral Media, Paid Traffic)	3.99%	8.34x
Ireland Cluster	3.24%	7.99x
Assorted Topics (Rubik Cube, Gawker, Viral Media)	18.30%	7.89x
Movie Reviews	6.27%	7.66x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female