Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 8.2 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 29.56% 11.94x
Entertainment Industry Decision Makers 24.59% 10.83x
Entertainment & Tabloid Magazine Readers 25.16% 10.76x
TV Advertising Professionals 23.55% 10.01x
Women's Fashion Magazine Readers 22.11% 9.12x
Streaming Radio Listeners 22.73% 9.11x
TV Junkies 20.43% 9.01x
Country Music Fans 20.88% 8.88x
Hair Care Shoppers 21.80% 8.87x
Liberal News Readers 20.04% 8.74x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Supreme.

Location Composition Index
Supreme 0.01% 1.51x
Topshop 0.02% 1.27x
Bonobos 0.10% 1.22x
Jos A. Bank Clothiers 0.33% 1.21x
Mens Wearhouse 0.54% 1.18x
White House Black Market 0.37% 1.18x
Uniqlo 0.02% 1.15x
Lululemon 0.05% 1.13x
Lane Bryant 0.05% 1.13x
Buckle 0.28% 1.13x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is perezhilton.com.

Website Composition Index
perezhilton.com 9.34% 23.84x
nationalenquirer.com 5.63% 23.46x
justjaredjr.com 7.55% 22.61x
bbcamerica.com 2.12% 21.54x
hellomagazine.com 18.56% 20.89x
stereogum.com 15.79% 20.72x
intouchweekly.com 33.15% 19.32x
latintimes.com 1.68% 19.10x
tamaratattles.com 2.45% 18.76x
starmagazine.com 2.41% 18.63x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.17% 9.50x
Mysticism 0.19% 9.18x
Celebrity Gossip 1.42% 7.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 7.59x
London Tourism & Events 0.17% 7.46x
Edgy Content 15.21% 6.96x
Ireland Cluster 3.86% 6.76x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 21.90% 6.74x
Assorted Topics (Viral Media, Paid Traffic) 5.56% 6.69x
Video Content Sites 5.10% 6.62x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female