Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 10.1 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 22.61% 8.10x
Entertainment & Tabloid Magazine Readers 21.37% 7.87x
Entertainment Industry Decision Makers 20.33% 7.83x
TV Advertising Professionals 18.99% 7.62x
Women’s Fashion Blogs Readers 19.18% 7.04x
Liberal News Readers 17.08% 7.02x
Country Music Fans 19.73% 7.01x
TV Junkies 18.33% 6.98x
Women’s Lifestyle Blogs Researchers 17.26% 6.84x
Mens Fitness Publication Readers 17.56% 6.83x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Buckle.

Location Composition Index
Buckle 0.01% 1.28x
Old Navy 0.02% 1.20x
Lane Bryant 0.01% 1.20x
Journeys 0.02% 1.20x
Victoria's Secret 0.02% 1.19x
Dressbarn 0.01% 1.18x
American Eagle Outfitters 0.01% 1.17x
Express 0.01% 1.12x
Maurices 0.02% 1.07x
Carhartt 0.17% 1.06x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is nationalenquirer.com.

Website Composition Index
nationalenquirer.com 2.98% 12.36x
perezhilton.com 8.84% 12.08x
stereogum.com 11.53% 12.00x
justjaredjr.com 6.66% 11.93x
latintimes.com 1.11% 11.72x
metalheadzone.com 2.32% 11.61x
gofugyourself.com 3.06% 11.60x
starmagazine.com 1.32% 11.57x
intouchweekly.com 30.25% 11.39x
tamaratattles.com 2.57% 11.02x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.12% 6.48x
Celebrity Gossip 0.63% 6.45x
Ireland Cluster 5.74% 6.21x
Mysticism 0.15% 6.13x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 6.09x
London Tourism & Events 0.07% 6.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 6.00x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 5.93x
Fashion Cluster 5.51% 5.84x
Video Content Sites 2.63% 5.80x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female