Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 7.7 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 12.99% 9.20x
Celebrity Gossip Fans 14.56% 9.18x
Entertainment Industry Decision Makers 11.44% 9.15x
TV Advertising Professionals 10.16% 9.07x
Mens Fitness Publication Readers 8.32% 8.44x
Women's Fashion Magazine Readers 9.86% 8.24x
TV Junkies 9.01% 8.18x
Women’s Fashion Blogs Readers 11.92% 8.13x
Women’s Lifestyle Blogs Researchers 8.15% 8.01x
Liberal News Readers 8.33% 7.99x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Chicos.

Location Composition Index
Chicos 0.02% 1.23x
Hollister 0.01% 1.15x
White House Black Market 0.02% 1.13x
Dressbarn 0.01% 1.12x
Eddie Bauer 0.01% 1.12x
Forever 21 0.01% 1.12x
Old Navy 0.03% 1.09x
Mens Wearhouse 0.02% 1.07x
Lane Bryant 0.01% 1.04x
Carhartt 0.15% 1.04x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is nationalenquirer.com.

Website Composition Index
nationalenquirer.com 1.66% 13.19x
stereogum.com 7.91% 13.19x
showbiz411.com 1.33% 12.89x
soapdirt.com 1.49% 12.80x
inquisitr.com 1.96% 12.78x
perezhilton.com 3.37% 12.73x
laineygossip.com 1.99% 12.27x
intouchweekly.com 25.04% 12.04x
gossipcop.com 2.89% 12.04x
gofugyourself.com 1.88% 11.96x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.01% 7.70x
Local & Travel England - East Midlands 0.04% 6.92x
Celebrity Gossip 0.21% 6.65x
Fashion Cluster 4.75% 6.54x
Australia & New Zealand Media 0.50% 6.14x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.68% 6.12x
LGBTQ Advocacy 2.75% 6.01x
Ireland Cluster 0.81% 5.69x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 8.32% 5.65x
Assorted Topics (Freebies, Gardens, Jewelry) 0.80% 5.58x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female