Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 1.3 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 35.18% 19.44x
Entertainment Industry Decision Makers 25.67% 15.64x
Entertainment & Tabloid Magazine Readers 23.95% 15.01x
TV Advertising Professionals 23.33% 14.42x
Streaming Radio Listeners 22.89% 13.63x
TV Junkies 18.04% 13.34x
Women's Fashion Magazine Readers 21.23% 13.02x
Hair Care Shoppers 21.66% 12.70x
Country Music Fans 19.98% 12.62x
Liberal News Readers 16.24% 11.87x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.16x
Saint Laurent Paris 0.01% 2.09x
Intermix 0.01% 1.93x
Michael Kors 0.02% 1.59x
Zara 0.03% 1.57x
Uniqlo 0.02% 1.50x
American Apparel 0.03% 1.45x
Kate Spade 0.02% 1.45x
Free People 0.02% 1.44x
Ann Taylor 0.02% 1.42x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is typingstudy.com.

Website Composition Index
typingstudy.com 0.73% 147.80x
perezhilton.com 8.80% 123.22x
nationalenquirer.com 6.20% 101.59x
mycci.net 2.01% 96.26x
mousebreaker.com 2.30% 95.50x
justjaredjr.com 7.46% 94.92x
contactmusic.com 1.10% 88.73x
icemd.com 2.53% 87.81x
ewrestlingnews.com 2.31% 81.43x
automobilemag.com 1.46% 80.53x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.17% 14.57x
Mysticism 0.21% 14.14x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.60% 13.76x
Philippines News 2.32% 12.26x
Edgy Content 13.31% 12.23x
Celebrity Gossip 3.13% 11.17x
Ireland Cluster 2.64% 11.02x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.16% 10.56x
Local & Travel England - Northern England 0.06% 10.51x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.23% 10.38x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999