Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 10.4 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 28.03% 11.58x
Entertainment & Tabloid Magazine Readers 25.54% 10.79x
Entertainment Industry Decision Makers 24.40% 10.74x
TV Advertising Professionals 24.48% 10.08x
Women's Fashion Magazine Readers 22.70% 9.16x
Country Music Fans 21.72% 9.15x
TV Junkies 21.38% 9.14x
Streaming Radio Listeners 23.51% 9.00x
Hair Care Shoppers 22.07% 8.98x
Liberal News Readers 22.07% 8.92x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.31x
Bonobos 0.01% 1.31x
American Apparel 0.03% 1.25x
Club Monaco 0.01% 1.21x
Express Outlets 0.01% 1.21x
Hollister 0.06% 1.20x
Michael Kors 0.06% 1.20x
Kate Spade 0.03% 1.20x
REI 0.01% 1.19x
Forever 21 0.05% 1.19x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is latintimes.com.

Website Composition Index
latintimes.com 1.11% 19.61x
bbcamerica.com 1.08% 18.40x
perezhilton.com 10.92% 18.11x
justjaredjr.com 7.06% 17.84x
nationalenquirer.com 4.62% 17.62x
stereogum.com 15.43% 17.27x
hellomagazine.com 19.60% 17.05x
tamaratattles.com 1.99% 16.95x
gofugyourself.com 4.50% 15.24x
starmagazine.com 2.03% 15.09x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.17% 9.01x
Local & Travel England - East Midlands 0.17% 9.00x
Celebrity Gossip 1.20% 7.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 7.90x
London Tourism & Events 0.13% 7.63x
Ireland Cluster 5.31% 7.52x
Edgy Content 16.79% 7.10x
Video Content Sites 4.34% 7.06x
Fashion Cluster 4.63% 6.90x
Instagram Management 0.14% 6.87x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female