CELEBRITY GOSSIP & NEWS

Audience Size: 10.1 Million Devices

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Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest	Composition	Index
Celebrity Gossip Fans	22.61%	8.10x
Entertainment & Tabloid Magazine Readers	21.37%	7.87x
Entertainment Industry Decision Makers	20.33%	7.83x
TV Advertising Professionals	18.99%	7.62x
Women’s Fashion Blogs Readers	19.18%	7.04x
Liberal News Readers	17.08%	7.02x
Country Music Fans	19.73%	7.01x
TV Junkies	18.33%	6.98x
Women’s Lifestyle Blogs Researchers	17.26%	6.84x
Mens Fitness Publication Readers	17.56%	6.83x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Buckle.

Location	Composition	Index
Buckle	0.01%	1.28x
Old Navy	0.02%	1.20x
Lane Bryant	0.01%	1.20x
Journeys	0.02%	1.20x
Victoria's Secret	0.02%	1.19x
Dressbarn	0.01%	1.18x
American Eagle Outfitters	0.01%	1.17x
Express	0.01%	1.12x
Maurices	0.02%	1.07x
Carhartt	0.17%	1.06x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is nationalenquirer.com.

Website	Composition	Index
nationalenquirer.com	2.98%	12.36x
perezhilton.com	8.84%	12.08x
stereogum.com	11.53%	12.00x
justjaredjr.com	6.66%	11.93x
latintimes.com	1.11%	11.72x
metalheadzone.com	2.32%	11.61x
gofugyourself.com	3.06%	11.60x
starmagazine.com	1.32%	11.57x
intouchweekly.com	30.25%	11.39x
tamaratattles.com	2.57%	11.02x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity	Composition	Index
Local & Travel England - East Midlands	0.12%	6.48x
Celebrity Gossip	0.63%	6.45x
Ireland Cluster	5.74%	6.21x
Mysticism	0.15%	6.13x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.09%	6.09x
London Tourism & Events	0.07%	6.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.01%	6.00x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.06%	5.93x
Fashion Cluster	5.51%	5.84x
Video Content Sites	2.63%	5.80x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female