Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 8.9 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 23.99% 10.17x
Entertainment & Tabloid Magazine Readers 22.13% 9.96x
Entertainment Industry Decision Makers 21.40% 9.93x
TV Advertising Professionals 20.45% 9.70x
Women’s Fashion Blogs Readers 21.15% 8.98x
Country Music Fans 21.82% 8.96x
Liberal News Readers 17.96% 8.90x
TV Junkies 19.29% 8.89x
Mens Fitness Publication Readers 17.86% 8.77x
Women’s Lifestyle Blogs Researchers 19.14% 8.75x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.29x
Express 0.01% 1.15x
Buckle 0.01% 1.13x
Journeys 0.02% 1.13x
Old Navy 0.02% 1.12x
Carhartt 0.15% 1.04x
Mens Wearhouse 0.01% 1.01x
The Childrens Place 0.01% 1.01x
Victoria's Secret 0.01% 0.98x
Maurices 0.01% 0.91x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 1.81% 18.58x
nationalenquirer.com 2.33% 18.34x
perezhilton.com 7.54% 18.29x
starmagazine.com 1.01% 17.49x
stereogum.com 11.39% 17.43x
idolator.com 3.53% 17.28x
allhiphop.com 2.60% 17.17x
justjaredjr.com 6.90% 16.80x
thisisinsider.com 3.69% 16.19x
bbcamerica.com 1.38% 16.18x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 8.47x
Celebrity Gossip 0.51% 8.26x
Ireland Cluster 4.82% 8.09x
Mysticism 0.12% 8.05x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 8.01x
Local & Travel England - East Midlands 0.10% 7.92x
London Tourism & Events 0.05% 7.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 7.62x
Fashion Cluster 4.80% 7.54x
Video Content Sites 1.91% 7.50x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female