CELEBRITY GOSSIP & NEWS

Audience Size: 1.3 Million Devices

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Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest	Composition	Index
Celebrity Gossip Fans	35.18%	19.44x
Entertainment Industry Decision Makers	25.67%	15.64x
Entertainment & Tabloid Magazine Readers	23.95%	15.01x
TV Advertising Professionals	23.33%	14.42x
Streaming Radio Listeners	22.89%	13.63x
TV Junkies	18.04%	13.34x
Women's Fashion Magazine Readers	21.23%	13.02x
Hair Care Shoppers	21.66%	12.70x
Country Music Fans	19.98%	12.62x
Liberal News Readers	16.24%	11.87x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	2.16x
Saint Laurent Paris	0.01%	2.09x
Intermix	0.01%	1.93x
Michael Kors	0.02%	1.59x
Zara	0.03%	1.57x
Uniqlo	0.02%	1.50x
American Apparel	0.03%	1.45x
Kate Spade	0.02%	1.45x
Free People	0.02%	1.44x
Ann Taylor	0.02%	1.42x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is typingstudy.com.

Website	Composition	Index
typingstudy.com	0.73%	147.80x
perezhilton.com	8.80%	123.22x
nationalenquirer.com	6.20%	101.59x
mycci.net	2.01%	96.26x
mousebreaker.com	2.30%	95.50x
justjaredjr.com	7.46%	94.92x
contactmusic.com	1.10%	88.73x
icemd.com	2.53%	87.81x
ewrestlingnews.com	2.31%	81.43x
automobilemag.com	1.46%	80.53x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity	Composition	Index
Local & Travel England - East Midlands	0.17%	14.57x
Mysticism	0.21%	14.14x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.60%	13.76x
Philippines News	2.32%	12.26x
Edgy Content	13.31%	12.23x
Celebrity Gossip	3.13%	11.17x
Ireland Cluster	2.64%	11.02x
Assorted Topics #11273 (Television, Origami, Men's Health)	0.16%	10.56x
Local & Travel England - Northern England	0.06%	10.51x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.23%	10.38x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age and income brackets.

Age

55-64

Income

$50,000-$74,999