Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 12.4 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 21.17% 10.29x
Entertainment & Tabloid Magazine Readers 19.36% 9.95x
Entertainment Industry Decision Makers 17.81% 9.83x
TV Advertising Professionals 17.29% 9.52x
Women’s Fashion Blogs Readers 17.08% 8.70x
TV Junkies 16.11% 8.60x
Liberal News Readers 15.87% 8.59x
Country Music Fans 17.56% 8.58x
Hair Care Shoppers 16.56% 8.52x
Women's Fashion Magazine Readers 17.09% 8.49x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.26x
Old Navy 0.02% 1.25x
Victoria's Secret 0.01% 1.21x
Mens Wearhouse 0.02% 1.20x
Chicos 0.01% 1.11x
The Childrens Place 0.01% 1.09x
Carhartt 0.17% 1.07x
Maurices 0.02% 1.04x
Journeys 0.01% 1.03x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is nationalenquirer.com.

Website Composition Index
nationalenquirer.com 3.30% 13.81x
justjaredjr.com 6.28% 13.75x
perezhilton.com 9.59% 13.62x
latintimes.com 1.42% 13.59x
stereogum.com 12.55% 13.39x
gofugyourself.com 3.63% 12.86x
starmagazine.com 1.48% 12.50x
breatheheavy.com 1.05% 12.46x
moviefone.com 2.39% 12.30x
metalheadzone.com 2.67% 12.23x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.19% 8.62x
London Tourism & Events 0.08% 7.57x
Celebrity Gossip 0.75% 7.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 7.28x
Ireland Cluster 5.57% 7.24x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 7.03x
Instagram Management 0.04% 6.93x
Fashion Cluster 5.19% 6.92x
Video Content Sites 3.10% 6.89x
Mysticism 0.16% 6.84x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female