Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 11.3 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 24.20% 11.68x
Entertainment & Tabloid Magazine Readers 22.00% 11.14x
Entertainment Industry Decision Makers 21.49% 10.90x
TV Advertising Professionals 20.15% 10.54x
TV Junkies 18.22% 9.51x
Country Music Fans 19.39% 9.49x
Liberal News Readers 18.44% 9.42x
Women's Fashion Magazine Readers 19.32% 9.42x
Hair Care Shoppers 18.67% 9.39x
Streaming Radio Listeners 19.69% 9.33x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.33x
The Childrens Place 0.01% 1.25x
Journeys 0.01% 1.15x
Carhartt 0.14% 1.10x
Victoria's Secret 0.01% 1.01x
Mens Wearhouse 0.02% 0.97x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is justjaredjr.com.

Website Composition Index
justjaredjr.com 6.60% 15.56x
perezhilton.com 10.91% 15.50x
nationalenquirer.com 4.06% 15.37x
tamaratattles.com 1.61% 15.27x
hellomagazine.com 19.70% 14.96x
stereogum.com 14.10% 14.45x
latintimes.com 1.86% 13.84x
gofugyourself.com 3.90% 13.73x
maravipost.com 1.24% 13.69x
breatheheavy.com 1.29% 13.33x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.24% 9.83x
Mysticism 0.16% 8.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 8.24x
Celebrity Gossip 0.91% 8.18x
London Tourism & Events 0.10% 8.04x
Ireland Cluster 5.39% 7.77x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.20% 7.52x
Video Content Sites 3.80% 7.49x
Instagram Management 0.06% 7.43x
Fashion Cluster 4.97% 7.43x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female