Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 5.1 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 5.64% 12.51x
TV Advertising Professionals 12.19% 12.15x
Entertainment & Tabloid Magazine Readers 21.42% 11.85x
Women’s Lifestyle Blogs Researchers 4.50% 11.38x
Women’s Fashion Blogs Readers 8.94% 11.34x
Mens Fitness Publication Readers 9.08% 11.27x
Entertainment Industry Decision Makers 14.31% 11.20x
Women's Fashion Magazine Readers 13.58% 10.64x
Women's Fitness Enthusiasts 9.18% 10.57x
United Kingdom News Readers 9.01% 10.54x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.14x
Maurices 0.02% 1.06x
Gymboree 0.01% 1.06x
Old Navy 0.01% 0.97x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is thirstyfornews.com.

Website Composition Index
thirstyfornews.com 1.74% 18.26x
techtimes.com 2.74% 18.25x
nationalenquirer.com 1.38% 18.11x
rollingout.com 1.05% 17.46x
stereogum.com 6.41% 17.13x
dailyresearchplot.com 1.54% 16.88x
champagneandshade.com 3.27% 16.40x
sendtonews.com 1.51% 16.23x
thecourtjeweller.com 1.19% 15.74x
laineygossip.com 1.76% 15.73x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 5.17% 8.79x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.50% 8.52x
Assorted Topics (Freebies, Gardens, Jewelry) 0.52% 8.39x
Australia & New Zealand Media 1.08% 8.22x
Quebec Vacations 0.34% 7.64x
Celebrity Gossip 0.10% 7.58x
Vancouver British Columbia Research Cluster 0.45% 6.98x
Assorted Topics (Television, Origami, Men's Health) 0.15% 6.96x
Perfume, Makeup & Cosmetics 0.12% 6.95x
Local & Travel England - North Midlands 0.04% 6.93x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female