Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 9.2 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 19.56% 9.90x
Entertainment & Tabloid Magazine Readers 18.96% 9.81x
Entertainment Industry Decision Makers 17.94% 9.72x
TV Advertising Professionals 16.41% 9.59x
Mens Fitness Publication Readers 14.96% 8.81x
Women’s Fashion Blogs Readers 17.95% 8.78x
TV Junkies 16.25% 8.77x
Country Music Fans 18.73% 8.73x
Liberal News Readers 15.38% 8.69x
Women’s Lifestyle Blogs Researchers 14.87% 8.66x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.01x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is idolator.com.

Website Composition Index
idolator.com 1.55% 15.81x
perezhilton.com 4.95% 15.66x
justjaredjr.com 4.02% 15.52x
alternativenation.net 3.49% 14.72x
nationalenquirer.com 1.90% 14.72x
stereogum.com 11.26% 14.71x
championdaily.com 2.63% 14.64x
manrepeller.com 1.15% 14.60x
newsarama.com 1.19% 13.95x
tamaratattles.com 1.64% 13.92x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.06% 8.25x
London Tourism & Events 0.03% 8.18x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 8.12x
Celebrity Gossip 0.36% 7.78x
Ireland Cluster 2.83% 7.58x
Local & Travel England - East Midlands 0.06% 7.23x
Fashion Cluster 4.72% 7.04x
Australia & New Zealand Media 1.09% 6.98x
Online Ticket Buyers 0.73% 6.89x
Environmental Conservation 0.03% 6.79x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female