CELEBRITY GOSSIP & NEWS

Audience Size: 10.2 Million Devices

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Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest	Composition	Index
Celebrity Gossip Fans	18.53%	9.45x
Entertainment & Tabloid Magazine Readers	19.22%	9.32x
Entertainment Industry Decision Makers	17.48%	9.32x
TV Advertising Professionals	16.28%	9.14x
Women’s Fashion Blogs Readers	15.48%	8.54x
Mens Fitness Publication Readers	15.51%	8.39x
TV Junkies	15.94%	8.30x
Liberal News Readers	15.85%	8.27x
Country Music Fans	17.93%	8.24x
Women's Fashion Magazine Readers	15.35%	8.21x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Express.

Location	Composition	Index
Express	0.03%	1.20x
Dressbarn	0.02%	1.18x
Lane Bryant	0.02%	1.14x
LOFT	0.02%	1.13x
American Eagle Outfitters	0.02%	1.12x
H&M	0.01%	1.10x
Zumiez	0.02%	1.09x
Hollister	0.01%	1.09x
Mens Wearhouse	0.03%	1.07x
Talbots	0.02%	1.06x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is championdaily.com.

Website	Composition	Index
championdaily.com	1.83%	15.26x
justjaredjr.com	3.20%	15.10x
perezhilton.com	3.86%	14.80x
stereogum.com	10.22%	14.37x
alternativenation.net	2.47%	14.37x
nationalenquirer.com	1.77%	14.29x
bbcamerica.com	1.29%	14.13x
ccn.com	3.21%	13.46x
inquisitr.com	8.92%	13.41x
tamaratattles.com	1.36%	13.31x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.01%	8.65x
Mysticism	0.04%	8.38x
Celebrity Gossip	0.32%	7.30x
Ireland Cluster	2.24%	7.22x
Fashion Cluster	4.69%	7.03x
Local & Travel England - East Midlands	0.05%	6.84x
Australia & New Zealand Media	0.92%	6.75x
Assorted Topics (Rubik Cube, Gawker, Viral Media)	12.49%	6.54x
Environmental Conservation	0.03%	6.50x
Video Content Sites	0.39%	6.35x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female