Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 4.5 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 26.38% 16.77x
Entertainment Industry Decision Makers 21.39% 14.49x
Entertainment & Tabloid Magazine Readers 20.51% 13.34x
TV Advertising Professionals 19.97% 13.17x
Women's Fashion Magazine Readers 17.88% 11.66x
TV Junkies 15.05% 11.55x
Hair Care Shoppers 17.77% 11.49x
Streaming Radio Listeners 19.18% 11.15x
Country Music Fans 16.40% 11.03x
Liberal News Readers 15.32% 10.73x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Supreme.

Location Composition Index
Supreme 0.02% 1.70x
Lorna Jane 0.01% 1.68x
Intermix 0.01% 1.56x
Club Monaco 0.01% 1.54x
American Apparel 0.05% 1.47x
Michael Kors 0.03% 1.40x
Joe's Jeans 0.01% 1.39x
Armani 0.04% 1.39x
Ralph Lauren 0.01% 1.37x
Saint Laurent Paris 0.01% 1.35x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is perezhilton.com.

Website Composition Index
perezhilton.com 7.06% 45.43x
nationalenquirer.com 9.40% 45.05x
justjaredjr.com 7.10% 42.30x
celebritynetworth.com 2.18% 38.75x
hellomagazine.com 15.76% 38.39x
talk-sports.net 1.07% 37.63x
intouchweekly.com 34.07% 36.51x
moviefone.com 1.26% 36.17x
stereogum.com 14.20% 35.66x
bbcamerica.com 3.97% 34.29x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.19% 14.73x
Mysticism 0.25% 14.17x
Edgy Content 12.05% 10.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 10.47x
Celebrity Gossip 2.44% 10.47x
Assorted Topics (Viral Media, Paid Traffic) 3.57% 10.35x
London Tourism & Events 0.22% 9.45x
Ireland Cluster 2.96% 9.16x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 15.89% 9.14x
Movie Reviews 6.45% 8.82x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male