CELEBRITY GOSSIP & NEWS

Audience Size: 5.4 Million Devices

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Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest	Composition	Index
Celebrity Gossip Fans	21.58%	18.41x
Entertainment Industry Decision Makers	19.41%	17.94x
Entertainment & Tabloid Magazine Readers	20.32%	17.70x
TV Advertising Professionals	18.76%	17.47x
Country Music Fans	19.15%	16.43x
Women’s Fashion Blogs Readers	19.41%	15.98x
Women’s Lifestyle Blogs Researchers	18.20%	15.85x
TV Junkies	18.46%	15.58x
Mens Fitness Publication Readers	17.42%	15.54x
Advertising Professionals	17.46%	15.44x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is LOFT.

Location	Composition	Index
LOFT	0.01%	2.80x
Mens Wearhouse	0.02%	2.62x
The Childrens Place	0.02%	2.18x
Victoria's Secret	0.01%	1.57x
Journeys	0.01%	1.51x
Maurices	0.01%	1.40x
Carhartt	0.06%	0.93x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is metalheadzone.com.

Website	Composition	Index
metalheadzone.com	1.22%	16.13x
idolator.com	2.55%	16.12x
perezhilton.com	5.90%	15.90x
allhiphop.com	1.65%	15.08x
justjaredjr.com	5.23%	15.08x
nationalenquirer.com	1.98%	14.92x
stereogum.com	11.31%	14.80x
alternativenation.net	5.05%	14.06x
tamaratattles.com	2.07%	13.96x
gofugyourself.com	2.59%	13.96x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.

Content Affinity	Composition	Index
Mysticism	0.12%	14.61x
Celebrity Gossip	0.50%	14.44x
Ireland Cluster	3.71%	14.04x
Film Production	0.30%	14.00x
Homeschooling	0.06%	13.88x
Video Content Sites	1.43%	13.87x
Australia & New Zealand Media	1.28%	13.82x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.09%	13.63x
Assorted Topics (Power Trains, Drones, Web Design)	0.44%	13.39x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness)	0.07%	13.22x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female