Explore the Celebrity Gossip & News Audience
Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Celebrity Gossip & News audience.
INTERESTS
The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & News audience is Entertainment & Tabloid Magazine Readers.
| Interest | Composition | Index |
| Entertainment & Tabloid Magazine Readers | 12.99% | 9.20x |
| Celebrity Gossip Fans | 14.56% | 9.18x |
| Entertainment Industry Decision Makers | 11.44% | 9.15x |
| TV Advertising Professionals | 10.16% | 9.07x |
| Mens Fitness Publication Readers | 8.32% | 8.44x |
| Women's Fashion Magazine Readers | 9.86% | 8.24x |
| TV Junkies | 9.01% | 8.18x |
| Women’s Fashion Blogs Readers | 11.92% | 8.13x |
| Women’s Lifestyle Blogs Researchers | 8.15% | 8.01x |
| Liberal News Readers | 8.33% | 7.99x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.23x |
| Hollister | 0.01% | 1.15x |
| White House Black Market | 0.02% | 1.13x |
| Dressbarn | 0.01% | 1.12x |
| Eddie Bauer | 0.01% | 1.12x |
| Forever 21 | 0.01% | 1.12x |
| Old Navy | 0.03% | 1.09x |
| Mens Wearhouse | 0.02% | 1.07x |
| Lane Bryant | 0.01% | 1.04x |
| Carhartt | 0.15% | 1.04x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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WEBSITES
The Celebrity Gossip & News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & News audience is nationalenquirer.com.
| Website | Composition | Index |
| nationalenquirer.com | 1.66% | 13.19x |
| stereogum.com | 7.91% | 13.19x |
| showbiz411.com | 1.33% | 12.89x |
| soapdirt.com | 1.49% | 12.80x |
| inquisitr.com | 1.96% | 12.78x |
| perezhilton.com | 3.37% | 12.73x |
| laineygossip.com | 1.99% | 12.27x |
| intouchweekly.com | 25.04% | 12.04x |
| gossipcop.com | 2.89% | 12.04x |
| gofugyourself.com | 1.88% | 11.96x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.
| Content Affinity | Composition | Index |
| Mysticism | 0.01% | 7.70x |
| Local & Travel England - East Midlands | 0.04% | 6.92x |
| Celebrity Gossip | 0.21% | 6.65x |
| Fashion Cluster | 4.75% | 6.54x |
| Australia & New Zealand Media | 0.50% | 6.14x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.68% | 6.12x |
| LGBTQ Advocacy | 2.75% | 6.01x |
| Ireland Cluster | 0.81% | 5.69x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 8.32% | 5.65x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.80% | 5.58x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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