Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 5.4 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 21.58% 18.41x
Entertainment Industry Decision Makers 19.41% 17.94x
Entertainment & Tabloid Magazine Readers 20.32% 17.70x
TV Advertising Professionals 18.76% 17.47x
Country Music Fans 19.15% 16.43x
Women’s Fashion Blogs Readers 19.41% 15.98x
Women’s Lifestyle Blogs Researchers 18.20% 15.85x
TV Junkies 18.46% 15.58x
Mens Fitness Publication Readers 17.42% 15.54x
Advertising Professionals 17.46% 15.44x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is LOFT.

Location Composition Index
LOFT 0.01% 2.80x
Mens Wearhouse 0.02% 2.62x
The Childrens Place 0.02% 2.18x
Victoria's Secret 0.01% 1.57x
Journeys 0.01% 1.51x
Maurices 0.01% 1.40x
Carhartt 0.06% 0.93x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 1.22% 16.13x
idolator.com 2.55% 16.12x
perezhilton.com 5.90% 15.90x
allhiphop.com 1.65% 15.08x
justjaredjr.com 5.23% 15.08x
nationalenquirer.com 1.98% 14.92x
stereogum.com 11.31% 14.80x
alternativenation.net 5.05% 14.06x
tamaratattles.com 2.07% 13.96x
gofugyourself.com 2.59% 13.96x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.12% 14.61x
Celebrity Gossip 0.50% 14.44x
Ireland Cluster 3.71% 14.04x
Film Production 0.30% 14.00x
Homeschooling 0.06% 13.88x
Video Content Sites 1.43% 13.87x
Australia & New Zealand Media 1.28% 13.82x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 13.63x
Assorted Topics (Power Trains, Drones, Web Design) 0.44% 13.39x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.07% 13.22x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female