Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 3 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 30.12% 17.03x
Entertainment Industry Decision Makers 23.16% 14.48x
Entertainment & Tabloid Magazine Readers 21.39% 13.53x
TV Advertising Professionals 21.16% 13.32x
Women's Fashion Magazine Readers 18.95% 11.70x
TV Junkies 16.29% 11.65x
Streaming Radio Listeners 19.20% 11.45x
Country Music Fans 17.65% 11.39x
Hair Care Shoppers 19.04% 11.38x
Liberal News Readers 15.23% 10.89x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Supreme.

Location Composition Index
Supreme 0.01% 1.62x
Saint Laurent Paris 0.01% 1.44x
Express Outlets 0.00% 1.40x
Patagonia 0.01% 1.39x
American Apparel 0.04% 1.38x
Joe's Jeans 0.01% 1.35x
Levi Strauss 0.01% 1.34x
Urban Outfitters 0.05% 1.34x
Intermix 0.01% 1.33x
J. Crew 0.04% 1.31x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is perezhilton.com.

Website Composition Index
perezhilton.com 5.50% 61.81x
nationalenquirer.com 10.76% 58.37x
justjaredjr.com 7.61% 54.12x
hellomagazine.com 14.88% 46.65x
talk-sports.net 1.42% 45.96x
stereogum.com 11.46% 45.59x
idolator.com 7.86% 44.17x
intouchweekly.com 35.04% 42.94x
moviefone.com 1.82% 42.94x
celebritynetworth.com 3.87% 41.90x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.23% 13.30x
Local & Travel England - East Midlands 0.16% 12.47x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.47% 10.70x
Edgy Content 12.41% 10.30x
Celebrity Gossip 2.86% 10.14x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.21% 9.92x
Local & Travel England - North Midlands 0.03% 9.61x
Ireland Cluster 2.77% 9.55x
Movie Reviews 6.59% 8.75x
Assorted Topics #11688 (Rubik Cube, Gawker, Viral Media) 15.38% 8.59x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male