Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 7.6 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 20.11% 14.50x
Entertainment Industry Decision Makers 16.40% 12.84x
Entertainment & Tabloid Magazine Readers 16.96% 12.56x
TV Advertising Professionals 16.04% 11.72x
Streaming Radio Listeners 15.64% 10.55x
Women's Fashion Magazine Readers 15.10% 10.53x
TV Junkies 13.24% 10.51x
Hair Care Shoppers 14.92% 10.32x
Country Music Fans 13.24% 10.22x
Liberal News Readers 13.71% 9.80x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Supreme.

Location Composition Index
Supreme 0.02% 1.48x
Topshop 0.02% 1.41x
REI 0.02% 1.36x
Jos A. Bank Clothiers 0.38% 1.27x
American Apparel 0.05% 1.26x
Uniqlo 0.02% 1.25x
The North Face 0.03% 1.24x
Club Monaco 0.02% 1.23x
Bonobos 0.07% 1.22x
Ralph Lauren 0.02% 1.20x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is perezhilton.com.

Website Composition Index
perezhilton.com 9.74% 26.73x
nationalenquirer.com 7.06% 25.60x
justjaredjr.com 7.05% 24.07x
celebritynetworth.com 1.02% 23.92x
hellomagazine.com 17.09% 23.38x
stereogum.com 15.69% 22.48x
latintimes.com 1.33% 22.19x
bbcamerica.com 3.06% 22.13x
intouchweekly.com 33.51% 21.01x
tamaratattles.com 2.28% 19.62x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.19% 10.73x
Mysticism 0.22% 10.67x
Celebrity Gossip 1.63% 8.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 7.97x
London Tourism & Events 0.18% 7.55x
Edgy Content 13.74% 7.33x
Assorted Topics (Viral Media, Paid Traffic) 4.43% 7.07x
Ireland Cluster 3.29% 7.06x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 19.84% 6.91x
Movie Reviews 6.11% 6.88x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female