Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 9.2 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 17.39% 10.51x
Entertainment & Tabloid Magazine Readers 17.06% 10.44x
Entertainment Industry Decision Makers 15.55% 10.41x
TV Advertising Professionals 13.93% 10.23x
Mens Fitness Publication Readers 12.27% 9.41x
Women’s Fashion Blogs Readers 15.68% 9.19x
TV Junkies 12.72% 9.18x
Liberal News Readers 12.79% 9.13x
Luxury Second Home Owners 11.40% 9.12x
Women's Fashion Magazine Readers 13.34% 9.11x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is H&M.

Location Composition Index
H&M 0.02% 1.11x
Talbots 0.01% 1.06x
Jos A. Bank Clothiers 0.02% 1.03x
Dressbarn 0.02% 1.02x
The Childrens Place 0.04% 1.01x
Banana Republic 0.02% 1.01x
Zumiez 0.02% 1.01x
Hollister 0.02% 1.01x
Aeropostale 0.03% 1.00x
Eddie Bauer 0.01% 1.00x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is championdaily.com.

Website Composition Index
championdaily.com 1.22% 17.24x
justjaredjr.com 2.59% 17.05x
alternativenation.net 1.31% 15.93x
stereogum.com 9.49% 15.92x
nationalenquirer.com 1.71% 15.46x
perezhilton.com 3.45% 15.13x
inquisitr.com 5.41% 15.04x
ccn.com 1.81% 14.73x
soapdirt.com 3.04% 14.63x
showbiz411.com 1.47% 14.47x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.02% 9.15x
Fashion Cluster 4.26% 7.72x
Celebrity Gossip 0.31% 7.65x
Local & Travel England - East Midlands 0.05% 7.49x
Ireland Cluster 1.35% 7.23x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 10.14% 7.13x
Australia & New Zealand Media 0.63% 7.08x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.58% 6.62x
LGBTQ Advocacy 2.51% 6.56x
Video Content Sites 0.24% 6.46x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female