Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 11.3 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 26.75% 11.68x
Entertainment & Tabloid Magazine Readers 24.11% 10.99x
Entertainment Industry Decision Makers 23.01% 10.89x
TV Advertising Professionals 22.03% 10.45x
Country Music Fans 20.40% 9.45x
Streaming Radio Listeners 20.16% 9.43x
TV Junkies 20.11% 9.37x
Liberal News Readers 19.05% 9.37x
Women's Fashion Magazine Readers 21.89% 9.36x
Hair Care Shoppers 20.67% 9.26x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.28x
Forever 21 0.03% 1.24x
Zara 0.01% 1.18x
Urban Outfitters 0.02% 1.17x
Gymboree 0.03% 1.17x
Hollister 0.03% 1.17x
Express 0.05% 1.17x
Brooks Brothers 0.02% 1.15x
Ann Taylor 0.01% 1.15x
Zumiez 0.04% 1.15x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is perezhilton.com.

Website Composition Index
perezhilton.com 10.78% 16.48x
justjaredjr.com 6.75% 16.34x
nationalenquirer.com 4.28% 16.18x
tamaratattles.com 1.74% 15.97x
latintimes.com 1.67% 15.50x
stereogum.com 14.87% 15.44x
hellomagazine.com 20.67% 15.06x
intouchweekly.com 35.62% 13.94x
gofugyourself.com 4.33% 13.86x
maravipost.com 1.33% 13.76x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.20% 9.44x
Mysticism 0.16% 9.33x
Celebrity Gossip 1.04% 8.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 8.07x
London Tourism & Events 0.12% 7.97x
Ireland Cluster 5.08% 7.77x
Video Content Sites 4.01% 7.39x
Fashion Cluster 4.70% 7.30x
Australia & New Zealand Media 2.01% 7.03x
Edgy Content 16.11% 7.02x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female