CELEBRITY GOSSIP & NEWS

Audience Size: 12.4 Million Devices

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Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest	Composition	Index
Celebrity Gossip Fans	21.17%	10.29x
Entertainment & Tabloid Magazine Readers	19.36%	9.95x
Entertainment Industry Decision Makers	17.81%	9.83x
TV Advertising Professionals	17.29%	9.52x
Women’s Fashion Blogs Readers	17.08%	8.70x
TV Junkies	16.11%	8.60x
Liberal News Readers	15.87%	8.59x
Country Music Fans	17.56%	8.58x
Hair Care Shoppers	16.56%	8.52x
Women's Fashion Magazine Readers	17.09%	8.49x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.01%	1.26x
Old Navy	0.02%	1.25x
Victoria's Secret	0.01%	1.21x
Mens Wearhouse	0.02%	1.20x
Chicos	0.01%	1.11x
The Childrens Place	0.01%	1.09x
Carhartt	0.17%	1.07x
Maurices	0.02%	1.04x
Journeys	0.01%	1.03x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is nationalenquirer.com.

Website	Composition	Index
nationalenquirer.com	3.30%	13.81x
justjaredjr.com	6.28%	13.75x
perezhilton.com	9.59%	13.62x
latintimes.com	1.42%	13.59x
stereogum.com	12.55%	13.39x
gofugyourself.com	3.63%	12.86x
starmagazine.com	1.48%	12.50x
breatheheavy.com	1.05%	12.46x
moviefone.com	2.39%	12.30x
metalheadzone.com	2.67%	12.23x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity	Composition	Index
Local & Travel England - East Midlands	0.19%	8.62x
London Tourism & Events	0.08%	7.57x
Celebrity Gossip	0.75%	7.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.03%	7.28x
Ireland Cluster	5.57%	7.24x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.13%	7.03x
Instagram Management	0.04%	6.93x
Fashion Cluster	5.19%	6.92x
Video Content Sites	3.10%	6.89x
Mysticism	0.16%	6.84x

Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female