Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 6.9 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 28.91% 12.40x
Entertainment Industry Decision Makers 23.28% 11.51x
Entertainment & Tabloid Magazine Readers 24.71% 11.44x
TV Advertising Professionals 22.68% 10.76x
Women's Fashion Magazine Readers 21.66% 9.87x
Streaming Radio Listeners 21.48% 9.73x
TV Junkies 20.00% 9.69x
Hair Care Shoppers 20.84% 9.67x
Country Music Fans 21.11% 9.62x
Liberal News Readers 19.25% 9.59x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.29x
Eddie Bauer 0.03% 1.28x
Express 0.03% 1.27x
Brooks Brothers 0.03% 1.26x
The North Face 0.02% 1.25x
Columbia 0.01% 1.24x
Free People 0.02% 1.23x
American Apparel 0.03% 1.23x
Journeys 0.06% 1.21x
American Eagle Outfitters 0.06% 1.21x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is latintimes.com.

Website Composition Index
latintimes.com 1.42% 22.50x
bbcamerica.com 1.51% 22.30x
nationalenquirer.com 4.30% 20.83x
stereogum.com 14.83% 19.78x
perezhilton.com 8.50% 19.59x
techtimes.com 1.33% 19.06x
justjaredjr.com 5.99% 19.01x
movieinsider.com 2.15% 18.07x
intouchweekly.com 29.40% 16.23x
cad-comic.com 1.25% 16.23x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.15% 9.95x
Mysticism 0.16% 9.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 8.05x
Celebrity Gossip 1.17% 7.93x
London Tourism & Events 0.13% 7.88x
Ireland Cluster 4.27% 7.52x
Edgy Content 16.28% 7.42x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 20.90% 7.30x
Feminism 0.47% 7.23x
Travel, Food, Fashion & Fitness 1.28% 7.18x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female