Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 6.1 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 24.37% 16.66x
Entertainment Industry Decision Makers 19.53% 14.48x
Entertainment & Tabloid Magazine Readers 19.71% 13.90x
TV Advertising Professionals 19.49% 12.94x
Women's Fashion Magazine Readers 17.16% 11.89x
Streaming Radio Listeners 16.85% 11.84x
TV Junkies 14.94% 11.83x
Hair Care Shoppers 16.96% 11.63x
Country Music Fans 15.12% 11.38x
Liberal News Readers 14.00% 11.10x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Supreme.

Location Composition Index
Supreme 0.02% 1.42x
Kate Spade 0.02% 1.39x
Madewell 0.02% 1.35x
Levi Strauss 0.01% 1.34x
Banana Republic 0.04% 1.31x
Gap 0.05% 1.29x
Armani 0.04% 1.26x
The North Face 0.02% 1.26x
Hugo Boss 0.03% 1.24x
Zara 0.02% 1.23x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is perezhilton.com.

Website Composition Index
perezhilton.com 8.87% 30.68x
nationalenquirer.com 8.04% 29.89x
justjaredjr.com 6.82% 28.34x
celebritynetworth.com 1.47% 27.01x
hellomagazine.com 16.73% 26.54x
stereogum.com 14.78% 25.57x
intouchweekly.com 31.93% 25.13x
bbcamerica.com 3.71% 23.28x
tamaratattles.com 2.32% 21.38x
idolator.com 6.34% 21.17x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.20% 13.03x
Mysticism 0.23% 12.16x
Celebrity Gossip 1.94% 9.35x
Edgy Content 12.60% 8.87x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 8.83x
London Tourism & Events 0.20% 8.44x
Assorted Topics (Viral Media, Paid Traffic) 3.99% 8.34x
Ireland Cluster 3.24% 7.99x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 18.30% 7.89x
Movie Reviews 6.27% 7.66x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female