Dstillery Audiences

CELEBRITY GOSSIP & NEWS

Audience Size: 6.9 Million Devices

Explore the Celebrity Gossip & News Audience

Below you'll find more information about the Celebrity Gossip & News audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Celebrity Gossip & News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & News audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 10.66% 10.33x
TV Advertising Professionals 9.32% 10.25x
Entertainment & Tabloid Magazine Readers 16.27% 10.16x
Mens Fitness Publication Readers 7.22% 9.56x
Women's Fashion Magazine Readers 9.51% 9.43x
Celebrity Gossip Fans 16.66% 9.12x
Women's Fitness Enthusiasts 6.64% 9.05x
Women’s Fashion Blogs Readers 12.34% 9.03x
Women’s Lifestyle Blogs Researchers 7.02% 9.01x
Home Custom Bedroom Decorators 2.07% 9.00x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.18x
Aeropostale 0.02% 1.13x
Old Navy 0.03% 1.10x
Victoria's Secret 0.02% 1.09x
J. Crew 0.01% 1.09x
White House Black Market 0.02% 1.08x
Lululemon 0.01% 1.06x
Dressbarn 0.01% 1.06x
Mens Wearhouse 0.02% 1.06x
Lane Bryant 0.01% 1.05x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & News audience is nationalenquirer.com.

Website Composition Index
nationalenquirer.com 1.60% 16.51x
perezhilton.com 3.79% 16.34x
stereogum.com 7.22% 16.31x
showbiz411.com 1.09% 16.02x
gofugyourself.com 1.84% 15.61x
techtimes.com 3.31% 15.42x
gossipcop.com 1.85% 15.30x
intouchweekly.com 24.25% 14.90x
moviefone.com 1.93% 14.49x
laineygossip.com 2.48% 14.25x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & News audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 5.70% 7.14x
Local & Travel England - East Midlands 0.04% 7.05x
Celebrity Gossip 0.14% 6.85x
Australia & New Zealand Media 0.61% 6.82x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.44% 6.79x
LGBTQ Advocacy 2.78% 6.73x
Assorted Topics (Freebies, Gardens, Jewelry) 0.76% 6.53x
Edgy Content 11.34% 6.20x
Ireland Cluster 0.55% 6.19x
Liberal Media 11.38% 6.06x
Composition Percentage: The overlap percentage between the Celebrity Gossip & News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male