Dstillery Audiences

CELEBRITY GOSSIP & POP CULTURE

Audience Size: 11.1 Million Devices

Explore the Celebrity Gossip & Pop Culture Audience

Below you'll find more information about the Celebrity Gossip & Pop Culture audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 million unique devices whose actions qualify for the Celebrity Gossip & Pop Culture audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Pop Culture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Pop Culture audience is Blockbuster Movie Fans.

Interest Composition Index
Blockbuster Movie Fans 9.87% 8.14x
Horror Movie Fans 10.06% 8.07x
Movie and Game Review Readers 9.97% 7.93x
Comedy Fans 10.04% 7.92x
Streaming Video Fans 9.90% 7.84x
Entertainment Industry Decision Makers 8.42% 7.79x
Video and Computer Gaming Enthusiasts 10.30% 7.76x
TV Advertising Professionals 8.30% 7.73x
Sci-Fi Show Watchers 10.97% 7.70x
Entertainment & Tabloid Magazine Readers 8.79% 7.65x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Pop Culture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Pop Culture audience is LOFT.

Location Composition Index
LOFT 0.02% 4.07x
Buckle 0.01% 2.77x
Journeys 0.02% 2.19x
Mens Wearhouse 0.01% 1.90x
Victoria's Secret 0.01% 1.77x
The Childrens Place 0.01% 1.58x
Carhartt 0.08% 1.40x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Pop Culture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Pop Culture audience is newsarama.com.

Website Composition Index
newsarama.com 1.32% 9.37x
lrmonline.com 1.61% 9.10x
uber-facts.com 1.42% 8.90x
bamsmackpow.com 1.65% 8.81x
awkwardmom.com 1.26% 8.80x
theplaylist.net 3.45% 8.74x
heroichollywood.com 7.13% 8.74x
tvweb.com 2.19% 8.66x
iheartvip.com 1.19% 8.58x
nintendoenthusiast.com 1.62% 8.58x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Pop Culture audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.03% 8.16x
London Tourism & Events 0.02% 8.16x
Collectibles - Toys & Collectibles 3.85% 7.66x
Natural & Healthy Living Researchers 0.09% 7.56x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 7.42x
Mysticism 0.06% 7.30x
Studio & Franchise Video Game Players 0.80% 7.28x
Australia & New Zealand Media 0.67% 7.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 7.14x
Local & Travel England - East Midlands 0.05% 7.14x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Pop Culture audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male