Dstillery Audiences

CELEBRITY GOSSIP & POP CULTURE

Audience Size: 21.1 Million Devices

Explore the Celebrity Gossip & Pop Culture Audience

Below you'll find more information about the Celebrity Gossip & Pop Culture audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 million unique devices whose actions qualify for the Celebrity Gossip & Pop Culture audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Pop Culture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Pop Culture audience is Comedy Fans.

Interest Composition Index
Comedy Fans 11.22% 6.39x
Horror Movie Fans 11.75% 6.33x
Blockbuster Movie Fans 11.97% 6.22x
Doctor Who Fans 12.37% 6.12x
Star Wars Fans 10.32% 6.00x
Movie and Game Review Readers 9.10% 5.87x
Video and Computer Gaming Enthusiasts 10.17% 5.72x
Sci-Fi Show Watchers 11.65% 5.44x
Star Trek Fans 10.50% 5.35x
Sci-Fi Movie Fans 10.88% 5.21x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Pop Culture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Pop Culture audience is Everlane.

Location Composition Index
Everlane 0.00% 1.07x
Supreme 0.00% 1.05x
American Apparel 0.03% 1.02x
Zumiez 0.03% 1.01x
Eddie Bauer 0.01% 1.01x
Carhartt 0.20% 1.00x
Gymboree 0.03% 1.00x
Journeys 0.03% 0.99x
Charlotte Russe 0.02% 0.98x
The Childrens Place 0.05% 0.98x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Pop Culture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Pop Culture audience is minq.com.

Website Composition Index
minq.com 7.50% 16.74x
theclever.com 1.20% 16.44x
guff.com 4.84% 16.26x
collegehumor.com 3.72% 15.84x
thethings.com 5.90% 15.77x
epicstream.com 2.21% 15.77x
goliath.com 3.45% 15.57x
odometer.com 4.24% 15.54x
thegamer.com 14.82% 15.54x
dorkly.com 4.56% 15.50x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Pop Culture audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 6.58% 5.87x
Gossip & Rumors 12.09% 5.82x
Movie & Comic Book News 14.14% 5.67x
Military & Law Enforcement 1.11% 5.54x
Feminism 0.48% 5.48x
Assorted Topics #11218 (Art, Life Hacks, Banking, Humor) 30.11% 5.15x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.01% 5.15x
Studio & Franchise Video Game Players 2.73% 5.05x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 6.31% 4.97x
Humor & Entertainment - Comic Culture 5.77% 4.97x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Pop Culture audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male