Dstillery Audiences

CELEBRITY GOSSIP & POP CULTURE

Audience Size: 22.3 Million Devices

Explore the Celebrity Gossip & Pop Culture Audience

Below you'll find more information about the Celebrity Gossip & Pop Culture audience, broken down in different categories based on their digital and physical behaviors. These are 22.3 million unique devices whose actions qualify for the Celebrity Gossip & Pop Culture audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Pop Culture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Pop Culture audience is Blockbuster Movie Fans.

Interest Composition Index
Blockbuster Movie Fans 11.28% 4.67x
Horror Movie Fans 11.05% 4.65x
Comedy Fans 9.88% 4.61x
Movie and Game Review Readers 9.43% 4.59x
Streaming Video Fans 10.59% 4.59x
Video and Computer Gaming Enthusiasts 11.77% 4.56x
Entertainment Industry Decision Makers 8.45% 4.53x
Video Gamers 10.66% 4.51x
Entertainment & Tabloid Magazine Readers 8.77% 4.50x
Sci-Fi Movie Fans 12.40% 4.49x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Pop Culture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Pop Culture audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.17x
H&M 0.01% 1.13x
Victoria's Secret 0.04% 1.12x
Zumiez 0.02% 1.12x
Buckle 0.03% 1.11x
American Eagle Outfitters 0.02% 1.11x
Old Navy 0.04% 1.10x
Hollister 0.02% 1.10x
Journeys 0.04% 1.10x
Forever 21 0.01% 1.09x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Pop Culture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Pop Culture audience is lrmonline.com.

Website Composition Index
lrmonline.com 1.19% 8.24x
heroichollywood.com 4.21% 8.20x
tvweb.com 1.62% 8.01x
gameinformer.com 3.19% 7.89x
bamsmackpow.com 4.28% 7.88x
nintendoeverything.com 1.76% 7.84x
theplaylist.net 2.68% 7.78x
altpress.com 4.90% 7.77x
cbr.com 35.87% 7.74x
destructoid.com 3.92% 7.72x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Pop Culture audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 4.01% 4.48x
Mysticism 0.02% 4.31x
Studio & Franchise Video Game Players 0.79% 4.28x
Natural & Healthy Living Researchers 0.07% 4.18x
Anime 0.94% 4.16x
Phone & Computer Game Downloaders 0.01% 3.94x
Australia & New Zealand Media 0.56% 3.93x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 7.65% 3.91x
Feminism 0.13% 3.87x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.20% 3.86x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Pop Culture audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male