Dstillery Audiences

CELEBRITY GOSSIP & POP CULTURE

Audience Size: 20.9 Million Devices

Explore the Celebrity Gossip & Pop Culture Audience

Below you'll find more information about the Celebrity Gossip & Pop Culture audience, broken down in different categories based on their digital and physical behaviors. These are 20.9 million unique devices whose actions qualify for the Celebrity Gossip & Pop Culture audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Pop Culture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Pop Culture audience is Horror Movie Fans.

Interest Composition Index
Horror Movie Fans 11.28% 6.89x
Comedy Fans 11.43% 6.82x
Blockbuster Movie Fans 12.47% 6.63x
Doctor Who Fans 11.82% 6.58x
Star Wars Fans 10.51% 6.56x
Movie and Game Review Readers 9.72% 6.36x
Video and Computer Gaming Enthusiasts 11.58% 6.13x
Star Trek Fans 10.04% 5.93x
Sci-Fi Show Watchers 11.58% 5.87x
PokemonGo Fans 11.03% 5.70x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Pop Culture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Pop Culture audience is REI.

Location Composition Index
REI 0.02% 1.06x
Mens Wearhouse 0.25% 1.03x
Zumiez 0.04% 1.02x
H&M 0.05% 1.00x
Uniqlo 0.01% 0.99x
Lane Bryant 0.05% 0.99x
Hollister 0.02% 0.99x
American Apparel 0.04% 0.98x
Gymboree 0.03% 0.98x
Urban Outfitters 0.05% 0.98x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Pop Culture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Pop Culture audience is minq.com.

Website Composition Index
minq.com 5.36% 17.78x
guff.com 3.54% 17.41x
collegehumor.com 3.20% 17.06x
dorkly.com 4.05% 16.87x
epicstream.com 2.37% 16.67x
odometer.com 3.04% 16.64x
goliath.com 3.20% 16.38x
cbr.com 21.23% 16.23x
chipchick.com 1.50% 16.18x
thethings.com 4.93% 16.05x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Pop Culture audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 6.79% 6.73x
Movie & Comic Book News 16.95% 6.47x
Feminism 0.48% 6.02x
Gossip & Rumors 11.07% 5.98x
Studio & Franchise Video Game Players 2.75% 5.88x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 5.66x
Humor & Entertainment - Comic Culture 6.10% 5.66x
Assorted Topics (Viral Media, Paid Traffic) 2.77% 5.60x
Edgy Content 6.39% 5.60x
Assorted Topics (Art, Life Hacks, Banking, Humor) 26.84% 5.59x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Pop Culture audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male