Dstillery Audiences

CELEBRITY GOSSIP & POP CULTURE

Audience Size: 25.1 Million Devices

Explore the Celebrity Gossip & Pop Culture Audience

Below you'll find more information about the Celebrity Gossip & Pop Culture audience, broken down in different categories based on their digital and physical behaviors. These are 25.1 million unique devices whose actions qualify for the Celebrity Gossip & Pop Culture audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Pop Culture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Pop Culture audience is Blockbuster Movie Fans.

Interest Composition Index
Blockbuster Movie Fans 10.07% 4.26x
Horror Movie Fans 9.96% 4.24x
Comedy Fans 8.33% 4.23x
Movie and Game Review Readers 7.28% 4.23x
Streaming Video Fans 8.72% 4.22x
Video and Computer Gaming Enthusiasts 10.69% 4.18x
Entertainment Industry Decision Makers 6.22% 4.15x
Video Gamers 9.27% 4.14x
TV Advertising Professionals 5.68% 4.13x
Entertainment & Tabloid Magazine Readers 6.71% 4.12x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Pop Culture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Pop Culture audience is Buckle.

Location Composition Index
Buckle 0.04% 1.09x
H&M 0.02% 1.07x
Zumiez 0.03% 1.07x
Lane Bryant 0.03% 1.06x
Dressbarn 0.02% 1.05x
Mens Wearhouse 0.04% 1.05x
Maurices 0.05% 1.05x
Talbots 0.02% 1.05x
J. Crew 0.02% 1.04x
Victoria's Secret 0.05% 1.04x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Pop Culture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Pop Culture audience is heroichollywood.com.

Website Composition Index
heroichollywood.com 2.24% 7.45x
dsogaming.com 1.04% 7.15x
murphysmultiverse.com 1.52% 7.11x
nintendoeverything.com 1.80% 7.11x
altpress.com 2.94% 7.08x
fetchsport.com 1.01% 6.95x
theplaylist.net 1.93% 6.90x
bamsmackpow.com 5.44% 6.88x
wikia.com 2.53% 6.87x
epicstream.com 4.98% 6.86x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Pop Culture audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 3.13% 4.07x
Mysticism 0.01% 4.04x
Studio & Franchise Video Game Players 0.76% 3.97x
Anime 0.72% 3.82x
Feminism 0.08% 3.70x
Natural & Healthy Living Researchers 0.03% 3.67x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 5.18% 3.63x
Casual & Nintendo Gamers 11.56% 3.54x
Humor & Entertainment - Comic Culture 5.95% 3.54x
Australia & New Zealand Media 0.32% 3.53x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Pop Culture audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male