Dstillery Audiences

CELEBRITY GOSSIP & POP CULTURE

Audience Size: 17.6 Million Devices

Explore the Celebrity Gossip & Pop Culture Audience

Below you'll find more information about the Celebrity Gossip & Pop Culture audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 million unique devices whose actions qualify for the Celebrity Gossip & Pop Culture audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Pop Culture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Pop Culture audience is Blockbuster Movie Fans.

Interest Composition Index
Blockbuster Movie Fans 17.01% 5.67x
Horror Movie Fans 17.10% 5.61x
Comedy Fans 15.58% 5.57x
Movie and Game Review Readers 14.88% 5.51x
Streaming Video Fans 16.18% 5.46x
Entertainment Industry Decision Makers 13.41% 5.44x
Video and Computer Gaming Enthusiasts 16.68% 5.42x
TV Advertising Professionals 12.85% 5.39x
Entertainment & Tabloid Magazine Readers 13.95% 5.38x
Mens Fitness Publication Readers 12.50% 5.33x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Pop Culture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Pop Culture audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.11x
Buckle 0.01% 1.10x
Maurices 0.02% 1.07x
Old Navy 0.02% 1.06x
White House Black Market 0.01% 1.06x
Express 0.01% 1.04x
Carhartt 0.14% 1.03x
Journeys 0.01% 1.00x
The Childrens Place 0.01% 0.99x
Victoria's Secret 0.01% 0.98x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Pop Culture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Pop Culture audience is newsarama.com.

Website Composition Index
newsarama.com 2.04% 11.32x
epicstream.com 2.71% 11.14x
gamebyte.com 1.17% 11.04x
uber-facts.com 1.75% 11.04x
lrmonline.com 1.19% 10.95x
metalheadzone.com 1.05% 10.72x
nintendoenthusiast.com 1.65% 10.67x
awkwardmom.com 1.24% 10.63x
dualshockers.com 2.21% 10.61x
heroichollywood.com 7.11% 10.60x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Pop Culture audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 5.53% 5.43x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 5.28x
Studio & Franchise Video Game Players 1.23% 5.20x
Roleplay & Fantasy Games 0.08% 5.19x
Mysticism 0.08% 4.97x
Australia & New Zealand Media 0.99% 4.96x
London Tourism & Events 0.03% 4.89x
Feminism 0.21% 4.81x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.93% 4.80x
Anime 1.62% 4.76x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Pop Culture audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Pop Culture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Pop Culture audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male