CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 3.7 Million Devices

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Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Generic Prescription Drug Shoppers.

Interest	Composition	Index
Generic Prescription Drug Shoppers	33.78%	14.98x
Retirees	29.94%	14.54x
Online Health Researchers	27.23%	13.96x
Headache and Migraine Sufferers	27.64%	13.86x
Cholesterol Researchers	25.50%	13.46x
Heartburn Sufferers	26.04%	13.29x
Auto Insurance Shoppers	27.74%	13.11x
Retired Health Insurance Researchers	28.23%	13.02x
First Aid Researchers	30.80%	13.01x
Hardware Shoppers	26.53%	12.95x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.16x
Carhartt	0.11%	1.02x
Mens Wearhouse	0.01%	0.90x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is healthypanda.net.

Website	Composition	Index
healthypanda.net	2.00%	40.64x
thefiscaltimes.com	1.20%	38.42x
shebudgets.com	1.08%	37.59x
dailyspikes.com	1.75%	37.47x
celebhour.com	1.66%	35.60x
fallbrook247.com	3.79%	34.81x
tummytuckhipo.com	3.01%	34.24x
thebuzztube.com	4.74%	33.99x
popdust.com	10.86%	33.45x
stantondaily.com	4.43%	33.36x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.05%	23.74x
Discount Shopping	0.67%	17.84x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.32%	16.96x
England Tourism	0.03%	15.64x
Celebrity Gossip	1.65%	14.89x
Cars, Travel & Food	0.05%	13.73x
Right Wing Blogs - Political Activism	0.28%	13.30x
Assorted Topics (Car News, Animals, Viral Media)	1.97%	13.02x
Scuba Diving	0.13%	12.95x
Assorted Topics (Safari, Health, Wellness, Sports)	0.04%	12.94x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female