Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 1.6 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Headache and Migraine Sufferers.

Interest Composition Index
Headache and Migraine Sufferers 29.21% 16.81x
Online Health Researchers 26.27% 16.64x
Heartburn Sufferers 26.91% 16.24x
Cholesterol Researchers 24.48% 15.83x
Retirees 28.15% 15.39x
Breast Cancer Fund Raisers 24.17% 14.78x
Auto Insurance Shoppers 25.46% 14.77x
Hardware Shoppers 24.41% 14.47x
First Aid Researchers 28.80% 14.43x
Generic Prescription Drug Shoppers 29.73% 14.41x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Maurices.

Location Composition Index
Maurices 0.01% 1.13x
Mens Wearhouse 0.01% 1.13x
Carhartt 0.10% 1.01x
The Childrens Place 0.01% 0.93x
Old Navy 0.01% 0.88x
Victoria's Secret 0.01% 0.85x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is instantcheckmate.com.

Website Composition Index
instantcheckmate.com 2.87% 61.49x
lifestylogy.com 2.16% 46.59x
financenancy.com 2.22% 46.52x
stylebistro.com 23.10% 46.06x
popdust.com 11.51% 45.54x
easybreathe.com 5.00% 44.81x
business.com 1.17% 42.12x
topixpassport.com 2.18% 41.14x
ridiculouslyextraordinary.com 1.02% 39.92x
answersite.com 1.88% 39.84x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 23.22x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 20.71x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 20.09x
Celebrity Gossip 0.97% 19.37x
Chat Rooms 0.04% 17.16x
Home Decoration - Crafts & Kids 0.18% 15.48x
Right Wing Blogs - Political Activism 0.10% 14.99x
Local & Travel England - East Midlands 0.14% 14.98x
Instagram Management 0.02% 14.63x
Mysticism 0.17% 14.42x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female