Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 29.13% | 11.40x |
| Headache and Migraine Sufferers | 31.01% | 11.23x |
| Cholesterol Researchers | 26.92% | 10.93x |
| Heartburn Sufferers | 28.65% | 10.85x |
| Retirees | 30.37% | 10.74x |
| Generic Prescription Drug Shoppers | 32.06% | 10.60x |
| First Aid Researchers | 30.45% | 10.56x |
| Hardware Shoppers | 26.08% | 10.49x |
| Auto Insurance Shoppers | 27.17% | 10.47x |
| Retired Health Insurance Researchers | 29.11% | 10.26x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.41x |
| Lane Bryant | 0.01% | 1.31x |
| Maurices | 0.02% | 1.17x |
| Mens Wearhouse | 0.01% | 1.07x |
| Carhartt | 0.14% | 1.04x |
| Victoria's Secret | 0.01% | 0.94x |
| The Childrens Place | 0.01% | 0.91x |
| Old Navy | 0.01% | 0.73x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is fallbrook247.com.
| Website | Composition | Index |
| fallbrook247.com | 1.23% | 35.95x |
| popdust.com | 10.22% | 34.55x |
| instantcheckmate.com | 4.11% | 34.50x |
| tummytuckhipo.com | 1.17% | 30.62x |
| thebuzztube.com | 1.33% | 30.50x |
| historyinorbit.com | 1.58% | 30.37x |
| xtremerain.com | 1.67% | 30.32x |
| financenancy.com | 4.56% | 29.97x |
| business.com | 1.10% | 29.93x |
| stylebistro.com | 23.08% | 29.78x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 16.68x |
| England Tourism | 0.01% | 13.57x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.14% | 13.20x |
| Celebrity Gossip | 1.29% | 13.18x |
| Discount Shopping | 0.27% | 12.44x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 11.91x |
| Scuba Diving | 0.07% | 11.72x |
| Home Decoration - Crafts & Kids | 0.40% | 11.05x |
| Right Wing Blogs - Political Activism | 0.15% | 10.93x |
| Survey Websites | 0.01% | 10.92x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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