Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 5.5 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Ancestry Researchers.

Interest Composition Index
Ancestry Researchers 24.11% 14.02x
Retirees 22.00% 13.09x
Automotive Racing Enthusiasts 22.13% 12.44x
Cholesterol Researchers 18.28% 11.51x
Flower & Gift Basket Shoppers 22.50% 11.46x
Headache and Migraine Sufferers 20.35% 11.40x
Budget Grocery Shoppers 22.13% 11.25x
Online Directory Searchers 20.27% 10.90x
Dieters 18.77% 10.90x
First Aid Researchers 21.48% 10.73x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.24x
Ralph Lauren 0.01% 1.22x
Lorna Jane 0.01% 1.22x
Chicos 0.05% 1.21x
Madewell 0.02% 1.15x
Hugo Boss 0.03% 1.15x
Calvin Klein 0.01% 1.14x
Jos A. Bank Clothiers 0.15% 1.12x
Michael Kors 0.02% 1.12x
J. Crew 0.03% 1.11x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is moneymorning.com.

Website Composition Index
moneymorning.com 1.08% 57.25x
timeinc.com 1.25% 57.07x
detonate.com 1.69% 47.67x
puppytoob.com 2.61% 47.67x
insidegov.com 1.74% 45.96x
popularscience.tv 1.28% 45.55x
boatingmag.tv 1.26% 45.17x
motorcyclistonline.tv 1.36% 44.81x
kingofwake.tv 1.27% 44.30x
ridertv.com 1.30% 43.22x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.71% 26.65x
Assorted Topics (Cooking, Games, Viral Media) 0.22% 16.78x
ISPs & Local Services 0.11% 15.67x
Cars, Travel & Food 0.73% 15.65x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 15.25x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.88% 13.57x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.79% 13.51x
Humor & Entertainment 1.34% 12.88x
Discount Shopping 4.36% 12.64x
Right Wing Blogs - Political Activism 2.41% 12.62x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female