Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 2.1 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 29.13% 11.40x
Headache and Migraine Sufferers 31.01% 11.23x
Cholesterol Researchers 26.92% 10.93x
Heartburn Sufferers 28.65% 10.85x
Retirees 30.37% 10.74x
Generic Prescription Drug Shoppers 32.06% 10.60x
First Aid Researchers 30.45% 10.56x
Hardware Shoppers 26.08% 10.49x
Auto Insurance Shoppers 27.17% 10.47x
Retired Health Insurance Researchers 29.11% 10.26x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Buckle.

Location Composition Index
Buckle 0.01% 1.41x
Lane Bryant 0.01% 1.31x
Maurices 0.02% 1.17x
Mens Wearhouse 0.01% 1.07x
Carhartt 0.14% 1.04x
Victoria's Secret 0.01% 0.94x
The Childrens Place 0.01% 0.91x
Old Navy 0.01% 0.73x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is fallbrook247.com.

Website Composition Index
fallbrook247.com 1.23% 35.95x
popdust.com 10.22% 34.55x
instantcheckmate.com 4.11% 34.50x
tummytuckhipo.com 1.17% 30.62x
thebuzztube.com 1.33% 30.50x
historyinorbit.com 1.58% 30.37x
xtremerain.com 1.67% 30.32x
financenancy.com 4.56% 29.97x
business.com 1.10% 29.93x
stylebistro.com 23.08% 29.78x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 16.68x
England Tourism 0.01% 13.57x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 13.20x
Celebrity Gossip 1.29% 13.18x
Discount Shopping 0.27% 12.44x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 11.91x
Scuba Diving 0.07% 11.72x
Home Decoration - Crafts & Kids 0.40% 11.05x
Right Wing Blogs - Political Activism 0.15% 10.93x
Survey Websites 0.01% 10.92x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female