Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Generic Prescription Drug Shoppers.
| Interest | Composition | Index |
| Generic Prescription Drug Shoppers | 35.68% | 15.52x |
| Retirees | 32.93% | 15.03x |
| Automotive Racing Enthusiasts | 29.63% | 14.23x |
| Online Health Researchers | 28.13% | 14.22x |
| Work Hard, Play Hard Travelers | 19.83% | 13.88x |
| Budget Grocery Shoppers | 30.18% | 13.84x |
| Retired Health Insurance Researchers | 28.98% | 13.77x |
| Headache and Migraine Sufferers | 30.73% | 13.68x |
| First Aid Researchers | 30.60% | 13.64x |
| Auto Insurance Shoppers | 29.07% | 13.61x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 1.30x |
| Mens Wearhouse | 0.05% | 1.20x |
| American Apparel | 0.02% | 1.20x |
| Zara | 0.02% | 1.19x |
| Talbots | 0.02% | 1.18x |
| Hugo Boss | 0.02% | 1.17x |
| H&M | 0.04% | 1.12x |
| Lane Bryant | 0.03% | 1.12x |
| J. Crew | 0.03% | 1.12x |
| Madewell | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is frank151.com.
| Website | Composition | Index |
| frank151.com | 1.15% | 48.25x |
| healthypanda.net | 2.54% | 46.22x |
| americasspotlight.com | 1.30% | 45.70x |
| sportsjamm.com | 1.70% | 44.05x |
| thefiscaltimes.com | 2.44% | 41.97x |
| postpopular.com | 1.77% | 41.95x |
| celebhour.com | 2.37% | 41.90x |
| dailyspikes.com | 2.19% | 41.29x |
| iflmylife.com | 4.76% | 41.22x |
| finduslocal.com | 1.06% | 40.96x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.69% | 31.22x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.13% | 21.82x |
| Cars, Travel & Food | 0.39% | 21.56x |
| ISPs & Local Services | 0.04% | 21.24x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.64% | 18.53x |
| Discount Shopping | 2.46% | 18.31x |
| Consumer Rewards | 0.21% | 18.12x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 17.87x |
| Right Wing Blogs - Political Activism | 1.45% | 16.15x |
| Celebrity Gossip | 2.17% | 16.07x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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