CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 6.7 Million Devices

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Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Cholesterol Researchers.

Interest	Composition	Index
Cholesterol Researchers	14.50%	8.73x
Online Health Researchers	14.65%	8.46x
Liberal News Readers	15.51%	8.37x
Financial News Readers	15.84%	8.24x
Financial Business Intelligence Researchers	15.62%	8.15x
Breast Cancer Fund Raisers	14.64%	8.04x
Retirees	16.70%	7.96x
Medical Advice Researchers	13.98%	7.96x
Media Buying Professionals	15.14%	7.89x
Readers of Japanese Content	15.83%	7.88x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.01%	1.32x
Old Navy	0.02%	1.10x
White House Black Market	0.01%	1.10x
Buckle	0.01%	1.05x
Carhartt	0.11%	1.00x
Maurices	0.02%	0.98x
Victoria's Secret	0.01%	0.95x
Journeys	0.01%	0.93x
The Childrens Place	0.01%	0.81x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is stylebistro.com.

Website	Composition	Index
stylebistro.com	8.57%	19.13x
easybreathe.com	1.82%	18.63x
popdust.com	4.21%	18.62x
answers.com	11.08%	17.19x
puppytoob.com	1.04%	17.05x
beenverified.com	2.28%	16.33x
topixoffbeat.com	1.23%	16.18x
breitbart.com	1.04%	15.61x
blitzlift.com	1.07%	15.11x
scribol.com	1.11%	15.06x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Public Policy Media.

Content Affinity	Composition	Index
Public Policy Media	1.09%	9.01x
Celebrity Gossip	0.42%	8.67x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.01%	8.67x
Liberal Media - Political Activism	2.33%	8.28x
Australia & New Zealand Media	1.25%	8.19x
Social & Demographic Trends	0.01%	8.07x
Right Wing Blogs - Political Activism	0.03%	8.05x
Natural & Healthy Living Researchers	0.12%	7.92x
Memes & Comedy	0.01%	7.85x
Environmental Conservation	0.04%	7.55x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male