Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Ancestry Researchers.
| Interest | Composition | Index |
| Ancestry Researchers | 24.11% | 14.02x |
| Retirees | 22.00% | 13.09x |
| Automotive Racing Enthusiasts | 22.13% | 12.44x |
| Cholesterol Researchers | 18.28% | 11.51x |
| Flower & Gift Basket Shoppers | 22.50% | 11.46x |
| Headache and Migraine Sufferers | 20.35% | 11.40x |
| Budget Grocery Shoppers | 22.13% | 11.25x |
| Online Directory Searchers | 20.27% | 10.90x |
| Dieters | 18.77% | 10.90x |
| First Aid Researchers | 21.48% | 10.73x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.24x |
| Ralph Lauren | 0.01% | 1.22x |
| Lorna Jane | 0.01% | 1.22x |
| Chicos | 0.05% | 1.21x |
| Madewell | 0.02% | 1.15x |
| Hugo Boss | 0.03% | 1.15x |
| Calvin Klein | 0.01% | 1.14x |
| Jos A. Bank Clothiers | 0.15% | 1.12x |
| Michael Kors | 0.02% | 1.12x |
| J. Crew | 0.03% | 1.11x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is moneymorning.com.
| Website | Composition | Index |
| moneymorning.com | 1.08% | 57.25x |
| timeinc.com | 1.25% | 57.07x |
| detonate.com | 1.69% | 47.67x |
| puppytoob.com | 2.61% | 47.67x |
| insidegov.com | 1.74% | 45.96x |
| popularscience.tv | 1.28% | 45.55x |
| boatingmag.tv | 1.26% | 45.17x |
| motorcyclistonline.tv | 1.36% | 44.81x |
| kingofwake.tv | 1.27% | 44.30x |
| ridertv.com | 1.30% | 43.22x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.71% | 26.65x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.22% | 16.78x |
| ISPs & Local Services | 0.11% | 15.67x |
| Cars, Travel & Food | 0.73% | 15.65x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 15.25x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.88% | 13.57x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.79% | 13.51x |
| Humor & Entertainment | 1.34% | 12.88x |
| Discount Shopping | 4.36% | 12.64x |
| Right Wing Blogs - Political Activism | 2.41% | 12.62x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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