CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 5.6 Million Devices

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Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Ancestry Researchers.

Interest	Composition	Index
Ancestry Researchers	22.91%	14.74x
Retirees	20.95%	14.18x
Automotive Racing Enthusiasts	19.05%	14.17x
Budget Grocery Shoppers	17.62%	12.91x
Cholesterol Researchers	17.90%	12.44x
Flower & Gift Basket Shoppers	21.09%	12.27x
Headache and Migraine Sufferers	19.32%	12.22x
Retired Health Insurance Researchers	16.17%	11.92x
Online Directory Searchers	18.24%	11.84x
Dieters	17.84%	11.65x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.24%	1.18x
Mens Wearhouse	0.36%	1.10x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is timeinc.com.

Website	Composition	Index
timeinc.com	1.03%	50.41x
puppytoob.com	2.31%	43.30x
detonate.com	1.46%	43.06x
insidegov.com	1.47%	41.79x
popularscience.tv	1.12%	41.41x
boatingmag.tv	1.10%	41.18x
motorcyclistonline.tv	1.18%	40.82x
kingofwake.tv	1.11%	40.59x
ridertv.com	1.13%	39.66x
smartchoiceshealthyliving.com	1.40%	39.43x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Celebrity Gossip.

Content Affinity	Composition	Index
Celebrity Gossip	2.65%	12.16x
Discount Shopping	3.76%	11.97x
Right Wing Blogs - Political Activism	2.10%	11.37x
Assorted Topics (Car News, Animals, Viral Media)	3.67%	10.78x
Assorted Topics (College Sports, Anime, Business, Social Media, Food)	1.61%	10.14x
Liberal Media - Political Activism	3.27%	9.83x
Shopping Catalogs	2.18%	9.68x
Right Wing Blogs - Conspiracy Theories	5.69%	9.15x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking)	14.89%	8.95x
Assorted Topics (Conservative News, Politics, Viral Media)	8.30%	8.79x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female