Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Generic Prescription Drug Shoppers.
| Interest | Composition | Index |
| Generic Prescription Drug Shoppers | 36.12% | 13.98x |
| Retirees | 32.61% | 13.68x |
| Automotive Racing Enthusiasts | 30.48% | 12.91x |
| Online Health Researchers | 28.46% | 12.79x |
| Budget Grocery Shoppers | 29.75% | 12.72x |
| Retired Health Insurance Researchers | 28.29% | 12.46x |
| Headache and Migraine Sufferers | 30.54% | 12.41x |
| Cholesterol Researchers | 27.53% | 12.30x |
| First Aid Researchers | 30.33% | 12.27x |
| TV Game Show Fans | 29.43% | 12.15x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.29% | 1.30x |
| Bonobos | 0.09% | 1.30x |
| White House Black Market | 0.37% | 1.28x |
| Belk | 0.01% | 1.25x |
| Mens Wearhouse | 0.46% | 1.24x |
| Johnston and Murphy | 0.54% | 1.20x |
| Buckle | 0.27% | 1.17x |
| Tommy Bahama | 0.02% | 1.09x |
| Topshop | 0.02% | 1.09x |
| Kate Spade | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is detonate.com.
| Website | Composition | Index |
| detonate.com | 1.01% | 46.36x |
| smartchoiceshealthyliving.com | 1.04% | 43.61x |
| frank151.com | 1.36% | 41.80x |
| easybreathe.com | 2.74% | 41.21x |
| americasspotlight.com | 1.64% | 39.54x |
| healthypanda.net | 2.86% | 39.19x |
| tworeddots.com | 6.21% | 38.53x |
| thefiscaltimes.com | 2.76% | 38.43x |
| sportsjamm.com | 1.98% | 38.13x |
| postpopular.com | 2.08% | 36.42x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.84% | 26.61x |
| Cars, Travel & Food | 0.47% | 18.21x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.14% | 18.16x |
| ISPs & Local Services | 0.05% | 17.44x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 16.58x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.71% | 15.60x |
| Discount Shopping | 2.84% | 15.53x |
| Consumer Rewards | 0.27% | 15.53x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 14.08x |
| Parenting & Nutrition | 0.03% | 13.95x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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