Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 3.5 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 30.27% 13.31x
Retirees 26.34% 13.16x
Online Health Researchers 25.07% 12.86x
Headache and Migraine Sufferers 25.00% 12.78x
Cholesterol Researchers 21.70% 12.57x
Heartburn Sufferers 23.72% 12.32x
TV Game Show Fans 26.24% 12.12x
Auto Insurance Shoppers 24.86% 12.03x
Retired Health Insurance Researchers 25.76% 11.99x
Hardware Shoppers 23.52% 11.98x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.15x
Mens Wearhouse 0.01% 1.07x
Carhartt 0.13% 1.04x
Maurices 0.01% 0.99x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.16% 40.81x
dailyspikes.com 1.19% 38.45x
celebhour.com 1.05% 35.44x
fallbrook247.com 2.15% 35.40x
popdust.com 12.95% 34.50x
thebuzztube.com 2.79% 32.84x
tummytuckhipo.com 2.07% 32.73x
stantondaily.com 1.77% 30.83x
historicalhistory.com 1.08% 30.41x
xtremerain.com 2.48% 30.16x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 19.51x
England Tourism 0.02% 15.80x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.20% 15.44x
Discount Shopping 0.40% 14.97x
Local & Travel England - East Midlands 0.33% 14.90x
Celebrity Gossip 1.35% 13.58x
Scuba Diving 0.09% 13.06x
Right Wing Blogs - Political Activism 0.21% 12.42x
Consumer Rewards 0.10% 12.20x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 12.03x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female