Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 4.6 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 36.12% 13.98x
Retirees 32.61% 13.68x
Automotive Racing Enthusiasts 30.48% 12.91x
Online Health Researchers 28.46% 12.79x
Budget Grocery Shoppers 29.75% 12.72x
Retired Health Insurance Researchers 28.29% 12.46x
Headache and Migraine Sufferers 30.54% 12.41x
Cholesterol Researchers 27.53% 12.30x
First Aid Researchers 30.33% 12.27x
TV Game Show Fans 29.43% 12.15x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.30x
Bonobos 0.09% 1.30x
White House Black Market 0.37% 1.28x
Belk 0.01% 1.25x
Mens Wearhouse 0.46% 1.24x
Johnston and Murphy 0.54% 1.20x
Buckle 0.27% 1.17x
Tommy Bahama 0.02% 1.09x
Topshop 0.02% 1.09x
Kate Spade 0.02% 1.08x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is detonate.com.

Website Composition Index
detonate.com 1.01% 46.36x
smartchoiceshealthyliving.com 1.04% 43.61x
frank151.com 1.36% 41.80x
easybreathe.com 2.74% 41.21x
americasspotlight.com 1.64% 39.54x
healthypanda.net 2.86% 39.19x
tworeddots.com 6.21% 38.53x
thefiscaltimes.com 2.76% 38.43x
sportsjamm.com 1.98% 38.13x
postpopular.com 2.08% 36.42x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.84% 26.61x
Cars, Travel & Food 0.47% 18.21x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 18.16x
ISPs & Local Services 0.05% 17.44x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 16.58x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.71% 15.60x
Discount Shopping 2.84% 15.53x
Consumer Rewards 0.27% 15.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 14.08x
Parenting & Nutrition 0.03% 13.95x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female