Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Headache and Migraine Sufferers.
| Interest | Composition | Index |
| Headache and Migraine Sufferers | 29.21% | 16.81x |
| Online Health Researchers | 26.27% | 16.64x |
| Heartburn Sufferers | 26.91% | 16.24x |
| Cholesterol Researchers | 24.48% | 15.83x |
| Retirees | 28.15% | 15.39x |
| Breast Cancer Fund Raisers | 24.17% | 14.78x |
| Auto Insurance Shoppers | 25.46% | 14.77x |
| Hardware Shoppers | 24.41% | 14.47x |
| First Aid Researchers | 28.80% | 14.43x |
| Generic Prescription Drug Shoppers | 29.73% | 14.41x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.13x |
| Mens Wearhouse | 0.01% | 1.13x |
| Carhartt | 0.10% | 1.01x |
| The Childrens Place | 0.01% | 0.93x |
| Old Navy | 0.01% | 0.88x |
| Victoria's Secret | 0.01% | 0.85x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is instantcheckmate.com.
| Website | Composition | Index |
| instantcheckmate.com | 2.87% | 61.49x |
| lifestylogy.com | 2.16% | 46.59x |
| financenancy.com | 2.22% | 46.52x |
| stylebistro.com | 23.10% | 46.06x |
| popdust.com | 11.51% | 45.54x |
| easybreathe.com | 5.00% | 44.81x |
| business.com | 1.17% | 42.12x |
| topixpassport.com | 2.18% | 41.14x |
| ridiculouslyextraordinary.com | 1.02% | 39.92x |
| answersite.com | 1.88% | 39.84x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 23.22x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.01% | 20.71x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.02% | 20.09x |
| Celebrity Gossip | 0.97% | 19.37x |
| Chat Rooms | 0.04% | 17.16x |
| Home Decoration - Crafts & Kids | 0.18% | 15.48x |
| Right Wing Blogs - Political Activism | 0.10% | 14.99x |
| Local & Travel England - East Midlands | 0.14% | 14.98x |
| Instagram Management | 0.02% | 14.63x |
| Mysticism | 0.17% | 14.42x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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