CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 3.5 Million Devices

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Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Generic Prescription Drug Shoppers.

Interest	Composition	Index
Generic Prescription Drug Shoppers	30.27%	13.31x
Retirees	26.34%	13.16x
Online Health Researchers	25.07%	12.86x
Headache and Migraine Sufferers	25.00%	12.78x
Cholesterol Researchers	21.70%	12.57x
Heartburn Sufferers	23.72%	12.32x
TV Game Show Fans	26.24%	12.12x
Auto Insurance Shoppers	24.86%	12.03x
Retired Health Insurance Researchers	25.76%	11.99x
Hardware Shoppers	23.52%	11.98x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Victoria's Secret.

Location	Composition	Index
Victoria's Secret	0.01%	1.15x
Mens Wearhouse	0.01%	1.07x
Carhartt	0.13%	1.04x
Maurices	0.01%	0.99x
Old Navy	0.01%	0.92x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is healthypanda.net.

Website	Composition	Index
healthypanda.net	1.16%	40.81x
dailyspikes.com	1.19%	38.45x
celebhour.com	1.05%	35.44x
fallbrook247.com	2.15%	35.40x
popdust.com	12.95%	34.50x
thebuzztube.com	2.79%	32.84x
tummytuckhipo.com	2.07%	32.73x
stantondaily.com	1.77%	30.83x
historicalhistory.com	1.08%	30.41x
xtremerain.com	2.48%	30.16x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.04%	19.51x
England Tourism	0.02%	15.80x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.20%	15.44x
Discount Shopping	0.40%	14.97x
Local & Travel England - East Midlands	0.33%	14.90x
Celebrity Gossip	1.35%	13.58x
Scuba Diving	0.09%	13.06x
Right Wing Blogs - Political Activism	0.21%	12.42x
Consumer Rewards	0.10%	12.20x
Assorted Topics (Safari, Health, Wellness, Sports)	0.03%	12.03x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female