Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Ancestry Researchers.
| Interest | Composition | Index |
| Ancestry Researchers | 28.30% | 11.76x |
| Retirees | 24.70% | 11.73x |
| Automotive Racing Enthusiasts | 22.04% | 11.68x |
| Online Health Researchers | 22.16% | 11.01x |
| TV Game Show Fans | 23.40% | 10.97x |
| Budget Grocery Shoppers | 19.84% | 10.80x |
| Flower & Gift Basket Shoppers | 22.35% | 10.75x |
| Headache and Migraine Sufferers | 22.68% | 10.18x |
| Online Directory Searchers | 20.84% | 10.14x |
| Cholesterol Researchers | 21.47% | 10.09x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.32x |
| Jos A. Bank Clothiers | 0.34% | 1.23x |
| Mens Wearhouse | 0.53% | 1.14x |
| Ann Taylor | 0.03% | 1.12x |
| Johnston and Murphy | 0.14% | 1.12x |
| Zara | 0.03% | 1.10x |
| REI | 0.02% | 1.05x |
| Lululemon | 0.06% | 1.04x |
| Buckle | 0.17% | 1.04x |
| Belk | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is detonate.com.
| Website | Composition | Index |
| detonate.com | 1.35% | 35.72x |
| puppytoob.com | 2.29% | 34.88x |
| insidegov.com | 1.31% | 34.74x |
| boatingmag.tv | 1.05% | 34.33x |
| popularscience.tv | 1.04% | 34.11x |
| motorcyclistonline.tv | 1.12% | 33.86x |
| kingofwake.tv | 1.06% | 33.79x |
| ridertv.com | 1.08% | 33.18x |
| smartchoiceshealthyliving.com | 1.31% | 32.75x |
| easybreathe.com | 3.28% | 32.27x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.19% | 18.20x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.20% | 12.62x |
| Cars, Travel & Food | 0.64% | 11.76x |
| ISPs & Local Services | 0.07% | 11.63x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 11.07x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 1.09% | 10.41x |
| Celebrity Gossip | 3.11% | 10.23x |
| Discount Shopping | 4.12% | 10.17x |
| Consumer Rewards | 0.41% | 10.17x |
| Humor & Entertainment | 1.56% | 9.57x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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