Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 3.9 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Retirees.

Interest Composition Index
Retirees 36.48% 13.66x
Generic Prescription Drug Shoppers 41.09% 13.62x
Budget Grocery Shoppers 32.67% 12.78x
Headache and Migraine Sufferers 33.22% 12.63x
Retired Health Insurance Researchers 32.80% 12.61x
Online Health Researchers 33.10% 12.55x
Automotive Racing Enthusiasts 33.84% 12.50x
Heartburn Sufferers 30.72% 12.31x
Auto Insurance Shoppers 34.02% 12.31x
Ancestry Researchers 34.38% 12.27x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.55x
Ann Taylor 0.02% 1.40x
Ralph Lauren 0.02% 1.37x
Talbots 0.03% 1.34x
American Apparel 0.02% 1.25x
Urban Outfitters 0.03% 1.23x
Zara 0.02% 1.22x
Hollister 0.05% 1.17x
Chicos 0.05% 1.17x
REI 0.01% 1.16x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is healthypanda.net.

Website Composition Index
healthypanda.net 2.53% 43.02x
americasspotlight.com 1.31% 41.94x
sportsjamm.com 1.19% 41.00x
thefiscaltimes.com 2.05% 40.26x
shebudgets.com 1.33% 39.72x
postpopular.com 1.23% 39.05x
iflmylife.com 3.32% 39.01x
dailyspikes.com 2.18% 38.81x
celebhour.com 2.26% 38.48x
finduslocal.com 1.07% 37.93x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.62% 29.99x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 21.72x
Cars, Travel & Food 0.36% 21.13x
ISPs & Local Services 0.03% 20.00x
Consumer Rewards 0.21% 18.41x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 18.32x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.63% 18.28x
Discount Shopping 2.36% 17.91x
Right Wing Blogs - Political Activism 1.27% 17.89x
Parenting & Nutrition 0.02% 14.97x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female