Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 5.9 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Ancestry Researchers.

Interest Composition Index
Ancestry Researchers 25.15% 12.51x
Retirees 21.81% 11.52x
Automotive Racing Enthusiasts 18.46% 11.51x
Flower & Gift Basket Shoppers 20.01% 10.34x
Cholesterol Researchers 16.97% 10.26x
Budget Grocery Shoppers 19.83% 10.18x
Headache and Migraine Sufferers 19.64% 9.95x
Dieters 17.54% 9.86x
First Aid Researchers 19.08% 9.80x
Online Directory Searchers 18.26% 9.72x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Supreme.

Location Composition Index
Supreme 0.00% 1.09x
Chicos 0.05% 1.07x
Belk 0.02% 1.03x
REI 0.02% 1.02x
Carhartt 0.17% 1.01x
Zumiez 0.03% 1.01x
LOFT 0.03% 1.01x
The Childrens Place 0.04% 0.98x
Express 0.02% 0.98x
Talbots 0.04% 0.97x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is likesharetweet.com.

Website Composition Index
likesharetweet.com 1.10% 56.34x
moneymorning.com 1.41% 55.34x
buzzbeagle.com 1.11% 54.80x
timeinc.com 1.65% 54.77x
viralworld.net 1.25% 53.18x
howlifeworks.com 1.04% 52.93x
timetobreak.com 1.11% 45.96x
puppytoob.com 3.07% 45.61x
instantcheckmate.com 1.20% 45.36x
megazinos.com 1.01% 42.26x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 2.02% 23.53x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.27% 14.48x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.07% 13.88x
ISPs & Local Services 0.13% 13.49x
Cars, Travel & Food 0.87% 13.11x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.74% 12.59x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.93% 11.67x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.50% 11.43x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 8.68% 11.39x
Humor & Entertainment 1.50% 11.36x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female