Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 5 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Retirees.

Interest Composition Index
Retirees 26.20% 12.61x
Automotive Racing Enthusiasts 22.28% 12.55x
Ancestry Researchers 28.35% 12.20x
Online Health Researchers 22.29% 11.99x
Budget Grocery Shoppers 21.70% 11.99x
TV Game Show Fans 22.97% 11.61x
Flower & Gift Basket Shoppers 24.63% 11.33x
Retired Health Insurance Researchers 20.24% 11.30x
Cholesterol Researchers 22.26% 11.26x
Headache and Migraine Sufferers 24.12% 11.23x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Supreme.

Location Composition Index
Supreme 0.01% 1.51x
Jos A. Bank Clothiers 0.32% 1.23x
Club Monaco 0.01% 1.21x
Bonobos 0.08% 1.20x
Mens Wearhouse 0.51% 1.18x
White House Black Market 0.30% 1.15x
Armani 0.03% 1.12x
Johnston and Murphy 0.32% 1.09x
Kate Spade 0.03% 1.07x
Columbia 0.01% 1.06x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is detonate.com.

Website Composition Index
detonate.com 1.23% 33.68x
insidegov.com 1.16% 33.02x
motorcyclistonline.tv 1.04% 32.15x
ridertv.com 1.01% 31.75x
easybreathe.com 3.00% 31.28x
smartchoiceshealthyliving.com 1.20% 31.22x
frank151.com 1.56% 29.72x
puppytoob.com 2.28% 29.60x
thefiscaltimes.com 3.21% 28.49x
americasspotlight.com 1.77% 28.13x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.03% 22.25x
Assorted Topics (Cooking, Games, Viral Media) 0.16% 14.83x
Cars, Travel & Food 0.53% 14.54x
ISPs & Local Services 0.06% 13.86x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 13.64x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.75% 12.34x
Celebrity Gossip 2.41% 12.19x
Consumer Rewards 0.31% 12.18x
Discount Shopping 3.31% 12.09x
Right Wing Blogs - Political Activism 1.86% 11.17x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female