Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 12.13% | 9.47x |
| Liberal News Readers | 14.56% | 9.17x |
| Online Health Researchers | 12.17% | 9.06x |
| Financial Business Intelligence Researchers | 14.47% | 9.04x |
| Financial News Readers | 13.32% | 8.96x |
| Breast Cancer Fund Raisers | 13.05% | 8.70x |
| Medical Advice Researchers | 12.26% | 8.57x |
| Boston Trip Planners | 12.55% | 8.48x |
| Advertising Professionals | 13.11% | 8.47x |
| Retirees | 14.98% | 8.46x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.13x |
| Hollister | 0.01% | 1.13x |
| Mens Wearhouse | 0.03% | 1.11x |
| Dressbarn | 0.02% | 1.08x |
| Gap | 0.02% | 1.07x |
| Lane Bryant | 0.02% | 1.06x |
| Express | 0.02% | 1.04x |
| Carhartt | 0.21% | 1.04x |
| White House Black Market | 0.02% | 1.01x |
| Old Navy | 0.03% | 1.00x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is beenverified.com.
| Website | Composition | Index |
| beenverified.com | 1.49% | 19.24x |
| popdust.com | 3.34% | 18.87x |
| easybreathe.com | 1.57% | 18.49x |
| stylebistro.com | 8.78% | 17.28x |
| answers.com | 7.92% | 15.17x |
| likeswifty.com | 1.58% | 14.57x |
| theshadowleague.com | 3.79% | 14.29x |
| thenationalpulse.com | 1.36% | 13.94x |
| mentalflare.com | 2.22% | 13.93x |
| thesmokinggun.com | 1.74% | 13.83x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.12% | 8.95x |
| Australia & New Zealand Media | 1.09% | 8.69x |
| Public Policy Media | 0.83% | 8.65x |
| Consumer Rewards | 0.03% | 8.52x |
| Celebrity Gossip | 0.36% | 8.50x |
| Liberal Media - Political Activism | 1.85% | 8.45x |
| Environmental Conservation | 0.03% | 7.65x |
| Right Wing Blogs - Political Activism | 0.02% | 7.53x |
| Video Content Sites | 0.40% | 7.43x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.19% | 7.37x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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