Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 3.7 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 36.83% 16.23x
Retirees 33.72% 15.63x
Online Health Researchers 29.33% 14.88x
Headache and Migraine Sufferers 30.85% 14.35x
Automotive Racing Enthusiasts 31.32% 14.27x
Auto Insurance Shoppers 30.00% 14.22x
First Aid Researchers 31.63% 14.10x
Retired Health Insurance Researchers 30.65% 14.06x
Budget Grocery Shoppers 31.14% 14.02x
Cholesterol Researchers 28.60% 14.00x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.42x
Buckle 0.03% 1.39x
Forever 21 0.03% 1.35x
Gymboree 0.03% 1.33x
American Apparel 0.01% 1.30x
Coach 0.02% 1.30x
J. Crew 0.03% 1.28x
Chicos 0.03% 1.28x
Talbots 0.02% 1.19x
American Eagle Outfitters 0.03% 1.18x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is healthypanda.net.

Website Composition Index
healthypanda.net 2.43% 44.39x
americasspotlight.com 1.23% 42.69x
iflmylife.com 1.05% 41.40x
thefiscaltimes.com 1.60% 41.15x
shebudgets.com 1.27% 40.94x
dailyspikes.com 2.09% 40.28x
celebhour.com 2.03% 39.21x
finduslocal.com 1.03% 39.07x
tummytuckhipo.com 3.60% 37.78x
fallbrook247.com 4.51% 37.47x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.33% 33.17x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 28.76x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 25.92x
Cars, Travel & Food 0.21% 21.52x
Discount Shopping 1.64% 20.32x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.49% 19.66x
ISPs & Local Services 0.01% 19.02x
Right Wing Blogs - Political Activism 0.76% 18.39x
Parenting & Nutrition 0.01% 18.10x
Consumer Rewards 0.16% 17.26x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female