Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 6.3 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 10.47% 10.00x
Cholesterol Researchers 7.41% 9.77x
Financial Business Intelligence Researchers 11.28% 9.43x
Financial News Readers 9.77% 9.40x
Breast Cancer Fund Raisers 9.08% 9.12x
TV Advertising Professionals 10.22% 8.89x
Boston Trip Planners 8.92% 8.80x
Tampa and St Petersburg Trip Planners 11.36% 8.75x
Online Health Researchers 7.46% 8.72x
Documentary Film Fans 10.93% 8.71x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.11x
Lane Bryant 0.01% 1.10x
White House Black Market 0.01% 1.09x
Express 0.02% 1.09x
LOFT 0.01% 1.06x
Gap 0.01% 1.03x
Chicos 0.01% 1.00x
Victoria's Secret 0.02% 1.00x
Gymboree 0.01% 1.00x
Jos A. Bank Clothiers 0.01% 1.00x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is theshadowleague.com.

Website Composition Index
theshadowleague.com 13.12% 16.87x
megazinos.com 2.21% 15.82x
easybreathe.com 1.49% 15.70x
popdust.com 2.66% 15.63x
stylebistro.com 6.96% 15.37x
amgreatness.com 1.54% 13.29x
vuukle.com 2.00% 13.04x
mcclatchydc.com 1.31% 13.01x
rollingout.com 3.53% 12.50x
bukisa.com 1.03% 12.23x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.02% 8.92x
Australia & New Zealand Media 0.70% 8.67x
Celebrity Gossip 0.27% 8.34x
Liberal Media - Political Activism 1.19% 8.33x
Consumer Rewards 0.02% 7.96x
Public Policy Media 0.55% 7.62x
Natural & Healthy Living Researchers 0.04% 7.58x
Video Content Sites 0.18% 7.35x
Right Wing Blogs - Political Activism 0.01% 7.14x
Environmental Conservation 0.01% 7.02x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male