Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Retirees.
| Interest | Composition | Index |
| Retirees | 26.20% | 12.61x |
| Automotive Racing Enthusiasts | 22.28% | 12.55x |
| Ancestry Researchers | 28.35% | 12.20x |
| Online Health Researchers | 22.29% | 11.99x |
| Budget Grocery Shoppers | 21.70% | 11.99x |
| TV Game Show Fans | 22.97% | 11.61x |
| Flower & Gift Basket Shoppers | 24.63% | 11.33x |
| Retired Health Insurance Researchers | 20.24% | 11.30x |
| Cholesterol Researchers | 22.26% | 11.26x |
| Headache and Migraine Sufferers | 24.12% | 11.23x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.51x |
| Jos A. Bank Clothiers | 0.32% | 1.23x |
| Club Monaco | 0.01% | 1.21x |
| Bonobos | 0.08% | 1.20x |
| Mens Wearhouse | 0.51% | 1.18x |
| White House Black Market | 0.30% | 1.15x |
| Armani | 0.03% | 1.12x |
| Johnston and Murphy | 0.32% | 1.09x |
| Kate Spade | 0.03% | 1.07x |
| Columbia | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is detonate.com.
| Website | Composition | Index |
| detonate.com | 1.23% | 33.68x |
| insidegov.com | 1.16% | 33.02x |
| motorcyclistonline.tv | 1.04% | 32.15x |
| ridertv.com | 1.01% | 31.75x |
| easybreathe.com | 3.00% | 31.28x |
| smartchoiceshealthyliving.com | 1.20% | 31.22x |
| frank151.com | 1.56% | 29.72x |
| puppytoob.com | 2.28% | 29.60x |
| thefiscaltimes.com | 3.21% | 28.49x |
| americasspotlight.com | 1.77% | 28.13x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.03% | 22.25x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.16% | 14.83x |
| Cars, Travel & Food | 0.53% | 14.54x |
| ISPs & Local Services | 0.06% | 13.86x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 13.64x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.75% | 12.34x |
| Celebrity Gossip | 2.41% | 12.19x |
| Consumer Rewards | 0.31% | 12.18x |
| Discount Shopping | 3.31% | 12.09x |
| Right Wing Blogs - Political Activism | 1.86% | 11.17x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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