Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 4.9 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Ancestry Researchers.

Interest Composition Index
Ancestry Researchers 28.30% 11.76x
Retirees 24.70% 11.73x
Automotive Racing Enthusiasts 22.04% 11.68x
Online Health Researchers 22.16% 11.01x
TV Game Show Fans 23.40% 10.97x
Budget Grocery Shoppers 19.84% 10.80x
Flower & Gift Basket Shoppers 22.35% 10.75x
Headache and Migraine Sufferers 22.68% 10.18x
Online Directory Searchers 20.84% 10.14x
Cholesterol Researchers 21.47% 10.09x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Supreme.

Location Composition Index
Supreme 0.01% 1.32x
Jos A. Bank Clothiers 0.34% 1.23x
Mens Wearhouse 0.53% 1.14x
Ann Taylor 0.03% 1.12x
Johnston and Murphy 0.14% 1.12x
Zara 0.03% 1.10x
REI 0.02% 1.05x
Lululemon 0.06% 1.04x
Buckle 0.17% 1.04x
Belk 0.01% 1.00x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is detonate.com.

Website Composition Index
detonate.com 1.35% 35.72x
puppytoob.com 2.29% 34.88x
insidegov.com 1.31% 34.74x
boatingmag.tv 1.05% 34.33x
popularscience.tv 1.04% 34.11x
motorcyclistonline.tv 1.12% 33.86x
kingofwake.tv 1.06% 33.79x
ridertv.com 1.08% 33.18x
smartchoiceshealthyliving.com 1.31% 32.75x
easybreathe.com 3.28% 32.27x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.19% 18.20x
Assorted Topics (Cooking, Games, Viral Media) 0.20% 12.62x
Cars, Travel & Food 0.64% 11.76x
ISPs & Local Services 0.07% 11.63x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 11.07x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.09% 10.41x
Celebrity Gossip 3.11% 10.23x
Discount Shopping 4.12% 10.17x
Consumer Rewards 0.41% 10.17x
Humor & Entertainment 1.56% 9.57x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female