CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 3.8 Million Devices

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Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Online Health Researchers.

Interest	Composition	Index
Online Health Researchers	16.49%	10.51x
Cholesterol Researchers	15.91%	10.39x
Headache and Migraine Sufferers	17.25%	9.96x
Heartburn Sufferers	16.45%	9.96x
Financial News Readers	16.48%	9.77x
Retirees	18.14%	9.70x
Liberal News Readers	16.60%	9.63x
Breast Cancer Fund Raisers	16.26%	9.58x
Medical Advice Researchers	15.38%	9.53x
Financial Business Intelligence Researchers	16.24%	9.36x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Carhartt.

Location	Composition	Index
Carhartt	0.05%	0.99x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is instantcheckmate.com.

Website	Composition	Index
instantcheckmate.com	1.04%	30.67x
stylebistro.com	11.80%	26.55x
easybreathe.com	2.52%	25.19x
popdust.com	5.80%	24.76x
puppytoob.com	1.38%	22.10x
topix.net	1.17%	21.98x
healevate.com	1.05%	20.97x
topixoffbeat.com	2.41%	20.85x
topixrewind.com	1.17%	20.80x
answers.com	20.46%	20.61x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.01%	13.03x
Right Wing Blogs - Political Activism	0.06%	11.43x
Celebrity Gossip	0.50%	11.03x
Natural & Healthy Living Researchers	0.15%	10.85x
Public Policy Media	1.33%	10.55x
Chat Rooms	0.01%	9.88x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor)	0.38%	9.58x
Liberal Media - Political Activism	2.96%	9.50x
Australia & New Zealand Media	1.41%	9.42x
Environmental Conservation	0.04%	9.40x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male