CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 5.9 Million Devices

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Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Ancestry Researchers.

Interest	Composition	Index
Ancestry Researchers	25.69%	12.56x
Retirees	22.63%	11.38x
Medicare Price Shoppers	21.06%	10.48x
Cholesterol Researchers	16.43%	10.17x
Flower & Gift Basket Shoppers	20.43%	10.00x
Dieters	16.73%	9.89x
Headache and Migraine Sufferers	19.47%	9.86x
Budget Grocery Shoppers	19.71%	9.79x
UFC and MMA Fans	16.86%	9.65x
First Aid Researchers	19.67%	9.51x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Belk.

Location	Composition	Index
Belk	0.01%	1.18x
Gymboree	0.02%	1.18x
Armani	0.02%	1.07x
Lorna Jane	0.00%	1.05x
Carhartt	0.16%	1.05x
LOFT	0.03%	1.04x
Chicos	0.03%	1.03x
Abercrombie & Fitch	0.01%	1.01x
REI	0.01%	1.00x
Talbots	0.03%	1.00x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is wavez.com.

Website	Composition	Index
wavez.com	0.07%	64.45x
rantlifestyle.com	0.62%	64.30x
rantpets.com	0.16%	64.19x
rantfood.com	0.10%	64.02x
swifty.com	0.97%	62.58x
zingery.com	0.22%	62.32x
mancavin.com	0.05%	61.59x
goosereport.com	0.82%	60.71x
afternoonspecial.com	0.54%	60.47x
weeklywomen.com	0.07%	59.67x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	2.27%	24.16x
Assorted Topics #11250 (Cooking, Games, Viral Media)	0.32%	14.34x
Assorted Topics #11249 (Insurance, Travel, Viral Media)	0.09%	13.77x
ISPs & Local Services	0.15%	13.61x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	0.68%	12.84x
Cars, Travel & Food	0.99%	12.39x
Assorted Topics #11657 (Conservative News, Politics, Viral Media)	9.06%	11.81x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.90%	11.57x
Humor & Entertainment	1.57%	11.48x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content)	0.48%	10.92x

Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age and income brackets.

Age

18-24

Income

$50,000-$74,999