Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 825.7 Thousand Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 825.7 thousand unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 7.10% 15.75x
Breast Cancer Fund Raisers 9.14% 13.03x
TV Advertising Professionals 11.78% 11.74x
Los Angeles Mass Transit Commuters 21.50% 11.41x
Nature and Outdoors Book Readers 7.91% 11.01x
Streaming Radio Listeners 22.26% 10.97x
Los Angeles Trip Planners 18.73% 10.92x
Financial Business Intelligence Researchers 13.65% 10.89x
Advertising Professionals 12.76% 10.68x
Mens Fitness Publication Readers 8.44% 10.49x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.01x
Maurices 0.02% 0.96x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is theshadowleague.com.

Website Composition Index
theshadowleague.com 10.65% 33.57x
stylebistro.com 3.89% 30.69x
megazinos.com 1.56% 30.47x
easybreathe.com 1.75% 26.45x
rollingout.com 1.62% 26.11x
thirstyfornews.com 2.44% 25.09x
popdust.com 2.60% 25.00x
nbc11news.com 1.89% 23.40x
steveharveyfm.com 1.34% 23.19x
towleroad.com 1.40% 22.29x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Freebies, Gardens, Jewelry).

Content Affinity Composition Index
Assorted Topics (Freebies, Gardens, Jewelry) 0.87% 14.16x
Natural & Healthy Living Researchers 0.02% 13.82x
Australia & New Zealand Media 1.31% 9.95x
Celebrity Gossip 0.12% 9.44x
Public Policy Media 0.33% 9.18x
Video Content Sites 0.19% 8.90x
Muscle Cars 1.55% 8.64x
Fox News Content Consumers 4.35% 8.64x
Nature & Wildlife 0.69% 8.56x
Assorted Topics (Viral Media, Paid Traffic) 5.94% 7.84x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male