Explore the Celebrity Gossip & Viral News Audience
Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.
INTERESTS
The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Retirees.
| Interest | Composition | Index |
| Retirees | 36.48% | 13.66x |
| Generic Prescription Drug Shoppers | 41.09% | 13.62x |
| Budget Grocery Shoppers | 32.67% | 12.78x |
| Headache and Migraine Sufferers | 33.22% | 12.63x |
| Retired Health Insurance Researchers | 32.80% | 12.61x |
| Online Health Researchers | 33.10% | 12.55x |
| Automotive Racing Enthusiasts | 33.84% | 12.50x |
| Heartburn Sufferers | 30.72% | 12.31x |
| Auto Insurance Shoppers | 34.02% | 12.31x |
| Ancestry Researchers | 34.38% | 12.27x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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APPAREL RETAILERS
The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.55x |
| Ann Taylor | 0.02% | 1.40x |
| Ralph Lauren | 0.02% | 1.37x |
| Talbots | 0.03% | 1.34x |
| American Apparel | 0.02% | 1.25x |
| Urban Outfitters | 0.03% | 1.23x |
| Zara | 0.02% | 1.22x |
| Hollister | 0.05% | 1.17x |
| Chicos | 0.05% | 1.17x |
| REI | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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WEBSITES
The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is healthypanda.net.
| Website | Composition | Index |
| healthypanda.net | 2.53% | 43.02x |
| americasspotlight.com | 1.31% | 41.94x |
| sportsjamm.com | 1.19% | 41.00x |
| thefiscaltimes.com | 2.05% | 40.26x |
| shebudgets.com | 1.33% | 39.72x |
| postpopular.com | 1.23% | 39.05x |
| iflmylife.com | 3.32% | 39.01x |
| dailyspikes.com | 2.18% | 38.81x |
| celebhour.com | 2.26% | 38.48x |
| finduslocal.com | 1.07% | 37.93x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.62% | 29.99x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.12% | 21.72x |
| Cars, Travel & Food | 0.36% | 21.13x |
| ISPs & Local Services | 0.03% | 20.00x |
| Consumer Rewards | 0.21% | 18.41x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 18.32x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.63% | 18.28x |
| Discount Shopping | 2.36% | 17.91x |
| Right Wing Blogs - Political Activism | 1.27% | 17.89x |
| Parenting & Nutrition | 0.02% | 14.97x |
Composition Percentage:
The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
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DEMOGRAPHICS
The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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