Dstillery Audiences

CELEBRITY GOSSIP & VIRAL NEWS

Audience Size: 4.4 Million Devices

Explore the Celebrity Gossip & Viral News Audience

Below you'll find more information about the Celebrity Gossip & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Celebrity Gossip & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Celebrity Gossip & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Celebrity Gossip & Viral News audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 35.68% 15.52x
Retirees 32.93% 15.03x
Automotive Racing Enthusiasts 29.63% 14.23x
Online Health Researchers 28.13% 14.22x
Work Hard, Play Hard Travelers 19.83% 13.88x
Budget Grocery Shoppers 30.18% 13.84x
Retired Health Insurance Researchers 28.98% 13.77x
Headache and Migraine Sufferers 30.73% 13.68x
First Aid Researchers 30.60% 13.64x
Auto Insurance Shoppers 29.07% 13.61x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Interest attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Celebrity Gossip & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Celebrity Gossip & Viral News audience is The North Face.

Location Composition Index
The North Face 0.01% 1.30x
Mens Wearhouse 0.05% 1.20x
American Apparel 0.02% 1.20x
Zara 0.02% 1.19x
Talbots 0.02% 1.18x
Hugo Boss 0.02% 1.17x
H&M 0.04% 1.12x
Lane Bryant 0.03% 1.12x
J. Crew 0.03% 1.12x
Madewell 0.01% 1.11x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Location attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Celebrity Gossip & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Celebrity Gossip & Viral News audience is frank151.com.

Website Composition Index
frank151.com 1.15% 48.25x
healthypanda.net 2.54% 46.22x
americasspotlight.com 1.30% 45.70x
sportsjamm.com 1.70% 44.05x
thefiscaltimes.com 2.44% 41.97x
postpopular.com 1.77% 41.95x
celebhour.com 2.37% 41.90x
dailyspikes.com 2.19% 41.29x
iflmylife.com 4.76% 41.22x
finduslocal.com 1.06% 40.96x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Web attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Celebrity Gossip & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.69% 31.22x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 21.82x
Cars, Travel & Food 0.39% 21.56x
ISPs & Local Services 0.04% 21.24x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.64% 18.53x
Discount Shopping 2.46% 18.31x
Consumer Rewards 0.21% 18.12x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 17.87x
Right Wing Blogs - Political Activism 1.45% 16.15x
Celebrity Gossip 2.17% 16.07x
Composition Percentage: The overlap percentage between the Celebrity Gossip & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Celebrity Gossip & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Celebrity Gossip & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female