Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 133.5 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 133.5 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 27.30% 26.08x
Financial Business Intelligence Researchers 29.63% 24.08x
Financial News Readers 22.91% 21.58x
Advertising Professionals 27.30% 21.22x
Tampa and St Petersburg Trip Planners 25.93% 20.46x
Law Enforcement Officers 35.60% 19.89x
Oregon Ducks Fans 30.73% 19.75x
Competitive Sports Participants 23.53% 19.54x
Eco-Conscious Consumers 17.56% 19.49x
Cholesterol Researchers 14.06% 18.62x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.38x
Michael Kors 0.01% 1.98x
H&M 0.01% 1.61x
Mens Wearhouse 0.02% 1.47x
Maurices 0.02% 1.13x
LOFT 0.01% 1.09x
Carhartt 0.10% 0.89x
The Childrens Place 0.01% 0.68x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is bakersfieldnow.com.

Website Composition Index
bakersfieldnow.com 11.47% 303.89x
keyt.com 17.71% 293.25x
turnto23.com 12.79% 223.30x
fresnobee.com 38.30% 219.76x
ksby.com 31.98% 195.55x
sanluisobispo.com 33.99% 192.08x
abc30.com 38.59% 159.46x
visaliatimesdelta.com 14.78% 101.21x
pasoroblesdailynews.com 5.43% 93.80x
yourcentralvalley.com 9.46% 83.23x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.50% 38.47x
Northern California Cluster 21.95% 34.89x
San Francisco Bay Area Cluster 25.78% 30.20x
San Diego Cluster 12.66% 27.51x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.69% 27.14x
Tahoe & Reno Tourism 4.28% 26.62x
Australia & New Zealand Media 2.11% 26.48x
Assorted Topics (Power Trains, Drones, Web Design) 0.27% 24.69x
Southern California Tourism 0.24% 23.11x
Los Angeles News 36.82% 19.23x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male