CENTRAL CALIFORNIA CLUSTER

Audience Size: 133.5 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 133.5 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	27.30%	26.08x
Financial Business Intelligence Researchers	29.63%	24.08x
Financial News Readers	22.91%	21.58x
Advertising Professionals	27.30%	21.22x
Tampa and St Petersburg Trip Planners	25.93%	20.46x
Law Enforcement Officers	35.60%	19.89x
Oregon Ducks Fans	30.73%	19.75x
Competitive Sports Participants	23.53%	19.54x
Eco-Conscious Consumers	17.56%	19.49x
Cholesterol Researchers	14.06%	18.62x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	2.38x
Michael Kors	0.01%	1.98x
H&M	0.01%	1.61x
Mens Wearhouse	0.02%	1.47x
Maurices	0.02%	1.13x
LOFT	0.01%	1.09x
Carhartt	0.10%	0.89x
The Childrens Place	0.01%	0.68x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is bakersfieldnow.com.

Website	Composition	Index
bakersfieldnow.com	11.47%	303.89x
keyt.com	17.71%	293.25x
turnto23.com	12.79%	223.30x
fresnobee.com	38.30%	219.76x
ksby.com	31.98%	195.55x
sanluisobispo.com	33.99%	192.08x
abc30.com	38.59%	159.46x
visaliatimesdelta.com	14.78%	101.21x
pasoroblesdailynews.com	5.43%	93.80x
yourcentralvalley.com	9.46%	83.23x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Local & Travel England - Northern England.

Content Affinity	Composition	Index
Local & Travel England - Northern England	0.50%	38.47x
Northern California Cluster	21.95%	34.89x
San Francisco Bay Area Cluster	25.78%	30.20x
San Diego Cluster	12.66%	27.51x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	1.69%	27.14x
Tahoe & Reno Tourism	4.28%	26.62x
Australia & New Zealand Media	2.11%	26.48x
Assorted Topics (Power Trains, Drones, Web Design)	0.27%	24.69x
Southern California Tourism	0.24%	23.11x
Los Angeles News	36.82%	19.23x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male