Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 196.9 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 196.9 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 43.96% 25.19x
Financial Business Intelligence Researchers 42.77% 24.53x
Advertising Professionals 40.89% 23.64x
Financial News Readers 37.62% 22.13x
Oregon Ducks Fans 43.81% 21.22x
TV Advertising Professionals 35.95% 21.21x
Cholesterol Researchers 32.57% 21.15x
Readers of Filipinos Content 39.49% 21.14x
Competitive Sports Participants 35.90% 21.04x
Readers of Japanese Content 39.96% 21.01x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 3.00x
Victoria's Secret 0.02% 2.77x
Carhartt 0.06% 1.34x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is visaliatimesdelta.com.

Website Composition Index
visaliatimesdelta.com 11.75% 296.14x
bakersfieldnow.com 11.91% 279.13x
keyt.com 20.84% 245.77x
sanluisobispo.com 34.38% 229.48x
ksby.com 29.45% 225.49x
fresnobee.com 46.34% 209.25x
turnto23.com 20.50% 207.49x
abc30.com 38.23% 143.57x
mercedsunstar.com 3.75% 121.47x
yourcentralvalley.com 11.78% 115.45x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 27.22% 42.27x
Los Angeles Cluster 0.30% 41.76x
Southern California Tourism 0.82% 40.36x
Local & Travel England - Northern England 0.69% 39.99x
San Francisco Tourism 0.20% 37.39x
San Diego Cluster 21.98% 35.42x
Public Policy Media 4.34% 35.32x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.22% 34.55x
Australia & New Zealand Media 5.02% 34.16x
Cuba & Mexico Media 0.39% 32.28x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male