CENTRAL CALIFORNIA CLUSTER

Audience Size: 504.4 Thousand Devices

View All Audiences

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 504.4 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	40.62%	20.66x
Financial Business Intelligence Researchers	40.08%	19.92x
Conservative News Readers	39.77%	18.89x
Readers of Japanese Content	37.46%	18.75x
Readers of Filipinos Content	39.17%	18.66x
Advertising Professionals	36.53%	18.18x
Arizona Wildcats Fans	41.77%	18.04x
Oregon Ducks Fans	39.89%	17.89x
Financial News Readers	35.10%	17.70x
Readers of South Asian Content	35.44%	17.62x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.15%	1.34x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is noozhawk.com.

Website	Composition	Index
noozhawk.com	6.80%	235.49x
santamariatimes.com	8.79%	206.28x
lompocrecord.com	4.43%	199.80x
keyt.com	21.09%	185.25x
pgecurrents.com	2.20%	167.02x
visaliatimesdelta.com	13.30%	165.90x
bakersfieldnow.com	14.97%	162.14x
hanfordsentinel.com	5.22%	146.96x
ksby.com	28.18%	144.52x
ridgecrestca.com	1.66%	141.83x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity	Composition	Index
Los Angeles Cluster	0.57%	52.86x
Southern California Tourism	3.07%	39.89x
Northern California Cluster	31.42%	39.73x
San Francisco Tourism	0.94%	35.14x
Local & Travel England - North Midlands	0.16%	32.30x
Southern California Cluster	0.33%	30.72x
Cars, Travel & Food	0.06%	29.26x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.07%	28.80x
San Diego Cluster	26.20%	27.56x
California Universities	3.56%	27.50x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male