Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 234.5 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 234.5 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 47.79% 25.42x
Financial Business Intelligence Researchers 47.30% 24.53x
Advertising Professionals 45.59% 23.46x
Financial News Readers 43.03% 23.14x
Readers of Filipinos Content 44.58% 22.45x
Readers of Japanese Content 45.88% 22.16x
Eco-Conscious Consumers 40.51% 21.61x
Readers of South Asian Content 43.72% 21.54x
Competitive Sports Participants 40.51% 21.29x
Oregon Ducks Fans 47.62% 21.16x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.66x
Old Navy 0.02% 1.46x
Carhartt 0.11% 1.13x
Maurices 0.01% 0.92x
Journeys 0.01% 0.88x
Victoria's Secret 0.01% 0.85x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is visaliatimesdelta.com.

Website Composition Index
visaliatimesdelta.com 13.22% 278.79x
bakersfieldnow.com 12.26% 264.74x
keyt.com 19.65% 243.09x
ksby.com 27.16% 230.75x
sanluisobispo.com 33.88% 207.26x
fresnobee.com 49.41% 194.97x
turnto23.com 23.13% 184.32x
abc30.com 36.92% 140.06x
yourcentralvalley.com 12.60% 128.50x
mercedsunstar.com 4.33% 110.62x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.42% 56.58x
Southern California Tourism 1.41% 48.76x
Northern California Cluster 29.13% 45.82x
Local & Travel England - North Midlands 0.20% 40.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.24% 36.47x
Environmental Conservation 0.15% 35.85x
Local & Travel England - Northern England 0.52% 34.15x
California Universities 1.45% 33.61x
San Diego Cluster 23.55% 33.39x
Public Policy Media 4.93% 33.03x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male