Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 92.4 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 92.4 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 25.24% 26.22x
Los Angeles Trip Planners 40.15% 22.30x
Advertising Professionals 20.45% 20.30x
Remdesivir Information Researchers 18.00% 18.52x
Readers of Japanese Content 23.75% 17.81x
Oregon Ducks Fans 24.17% 17.62x
Cholesterol Researchers 7.45% 17.56x
San Francisco Trip Planners 33.65% 17.46x
Breast Cancer Fund Raisers 12.03% 17.30x
Readers of South Asian Content 18.85% 17.12x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 3.16x
Coach 0.02% 2.97x
Buckle 0.04% 2.74x
Old Navy 0.04% 2.28x
The Childrens Place 0.01% 1.76x
Gymboree 0.03% 1.75x
Jos A. Bank Clothiers 0.01% 1.57x
Express 0.02% 1.53x
American Eagle Outfitters 0.02% 1.48x
Carhartt 0.11% 1.38x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is turnto23.com.

Website Composition Index
turnto23.com 19.31% 361.46x
fresnobee.com 32.80% 294.18x
sanluisobispo.com 24.55% 272.39x
abc30.com 35.08% 217.02x
ksby.com 40.69% 169.41x
visaliatimesdelta.com 12.21% 152.39x
yourcentralvalley.com 7.57% 112.20x
kget.com 7.20% 78.72x
kmph.com 11.94% 72.60x
modbee.com 4.15% 62.20x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 18.95% 36.96x
San Francisco Bay Area Cluster 20.21% 32.95x
Local & Travel England - Northern England 0.48% 30.48x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.10% 29.33x
San Diego Cluster 11.41% 26.10x
Tahoe & Reno Tourism 3.81% 24.95x
Los Angeles News 31.04% 19.72x
Australia & New Zealand Media 1.71% 19.25x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.05% 15.01x
Food Cluster 0.10% 14.97x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male