CENTRAL CALIFORNIA CLUSTER

Audience Size: 637.6 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 637.6 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.

Interest	Composition	Index
Santa Cruz Trip Planners	45.15%	13.95x
Los Angeles Activities Researchers	33.17%	13.71x
California Trip Planners	36.45%	13.01x
San Diego Events Researchers	31.20%	12.82x
San Francisco Activities Researchers	31.19%	12.82x
Readers of Filipinos Content	27.08%	12.63x
Liberal News Readers	25.15%	12.53x
Financial Business Intelligence Researchers	25.08%	12.33x
Arizona Wildcats Fans	27.31%	12.25x
Readers of South Asian Content	24.43%	11.89x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is REI.

Location	Composition	Index
REI	0.02%	1.79x
Lululemon	0.04%	1.54x
Zumiez	0.07%	1.45x
Gymboree	0.05%	1.41x
Old Navy	0.08%	1.37x
Tommy Bahama	0.02%	1.30x
Coach	0.04%	1.18x
Urban Outfitters	0.03%	1.15x
Uniqlo	0.01%	1.13x
H&M	0.05%	1.11x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is lompocrecord.com.

Website	Composition	Index
lompocrecord.com	6.18%	179.01x
santamariatimes.com	10.70%	174.50x
bakersfieldnow.com	16.24%	173.77x
ksby.com	21.20%	167.48x
noozhawk.com	12.77%	167.02x
visaliatimesdelta.com	14.64%	152.68x
hanfordsentinel.com	7.73%	148.19x
keyt.com	25.92%	143.45x
abc30.com	27.30%	136.28x
turnto23.com	24.06%	115.44x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity	Composition	Index
Los Angeles Cluster	0.88%	30.96x
Northern California Cluster	29.39%	23.87x
San Francisco Tourism	1.83%	20.37x
Tahoe & Reno Tourism	6.31%	19.38x
Southern California Tourism	5.24%	19.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.15%	18.72x
Southern California Cluster	0.90%	18.25x
California Universities	6.53%	17.01x
San Francisco Bay Area Cluster	32.28%	16.68x
San Diego Cluster	19.51%	15.87x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male