Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 205.9 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 205.9 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 34.79% 19.99x
Financial Business Intelligence Researchers 34.17% 19.41x
Advertising Professionals 31.96% 18.50x
Readers of Japanese Content 34.50% 18.05x
Law Enforcement Officers 38.68% 17.94x
Financial News Readers 29.80% 17.90x
Oregon Ducks Fans 35.60% 17.52x
Readers of South Asian Content 30.85% 17.34x
Readers of Filipinos Content 31.86% 17.11x
Conservative News Readers 35.75% 16.99x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 3.51x
Lane Bryant 0.03% 2.04x
Aeropostale 0.02% 1.55x
Hollister 0.01% 1.53x
Zumiez 0.01% 1.28x
Jos A. Bank Clothiers 0.01% 1.13x
Gap 0.01% 1.12x
Mens Wearhouse 0.02% 1.07x
White House Black Market 0.01% 1.00x
Chicos 0.01% 0.97x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is bakersfieldnow.com.

Website Composition Index
bakersfieldnow.com 11.13% 253.71x
keyt.com 19.32% 227.20x
sanluisobispo.com 34.12% 205.37x
turnto23.com 15.15% 196.48x
ksby.com 32.39% 187.09x
visaliatimesdelta.com 12.36% 159.58x
fresnobee.com 41.76% 156.79x
abc30.com 40.32% 150.40x
pasoroblesdailynews.com 5.49% 112.18x
yourcentralvalley.com 9.72% 108.89x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.52% 35.98x
Northern California Cluster 24.95% 35.35x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.16% 34.82x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.45% 34.58x
Australia & New Zealand Media 3.82% 30.30x
San Diego Cluster 17.01% 29.53x
Los Angeles Cluster 0.19% 29.17x
Public Policy Media 2.81% 28.96x
Southern California Tourism 0.50% 28.94x
Local & Travel England - North Midlands 0.14% 26.61x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male