CENTRAL CALIFORNIA CLUSTER

Audience Size: 825.3 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 825.3 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.

Interest	Composition	Index
Santa Cruz Trip Planners	37.36%	17.82x
Los Angeles Activities Researchers	24.53%	14.78x
San Diego Events Researchers	25.36%	14.38x
San Francisco Activities Researchers	25.36%	14.38x
California Trip Planners	31.81%	13.74x
Tahoe Skiers and Snowboarders	25.47%	13.38x
Liberal News Readers	17.74%	13.29x
Readers of Filipinos Content	19.49%	12.92x
San Diego Activities Researchers	21.91%	12.86x
California Skiers and Snowboarders	24.13%	12.41x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.26%	0.86x
Jos A. Bank Clothiers	0.16%	0.84x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is meneds.com.

Website	Composition	Index
meneds.com	4.19%	298.07x
newtimesslo.com	2.36%	293.07x
ksby.com	13.43%	260.16x
recorderonline.com	1.89%	255.59x
noozhawk.com	15.26%	233.58x
santamariatimes.com	11.02%	231.76x
cottagehealth.org	2.66%	231.07x
pasoroblesdailynews.com	1.76%	230.15x
bakersfieldnow.com	7.49%	227.53x
lompocrecord.com	7.83%	224.28x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Northern California Cluster.

Content Affinity	Composition	Index
Northern California Cluster	23.73%	22.32x
Southern California Tourism	7.43%	18.40x
San Francisco Tourism	2.76%	18.00x
Southern California Cluster	1.70%	17.42x
California Universities	9.72%	17.31x
Tahoe & Reno Tourism	5.19%	15.53x
San Francisco Bay Area Cluster	26.59%	15.43x
Los Angeles News	32.79%	14.62x
Pac 12 Sports	2.49%	14.39x
Assorted Topics (Viral Media, Paid Traffic)	6.85%	14.12x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male