Explore the Central California Cluster Audience
Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 805.6 thousand unique devices whose actions qualify for the Central California Cluster audience.
INTERESTS
The Central California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 40.63% | 14.60x |
| Los Angeles Activities Researchers | 25.04% | 13.03x |
| San Francisco Activities Researchers | 26.28% | 12.77x |
| San Diego Events Researchers | 26.28% | 12.77x |
| California Trip Planners | 32.55% | 12.76x |
| Liberal News Readers | 17.44% | 12.68x |
| Readers of Filipinos Content | 19.12% | 12.18x |
| Tahoe Skiers and Snowboarders | 27.19% | 11.68x |
| San Diego Activities Researchers | 22.67% | 11.49x |
| Financial Business Intelligence Researchers | 19.03% | 11.35x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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APPAREL RETAILERS
The Central California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central California Cluster audience is Express.
| Location | Composition | Index |
| Express | 0.17% | 6.98x |
| Michael Kors | 0.08% | 4.42x |
| Lorna Jane | 0.02% | 4.22x |
| Gap | 0.19% | 3.10x |
| Joe's Jeans | 0.01% | 2.32x |
| Express Outlets | 0.01% | 2.12x |
| Gymboree | 0.04% | 1.89x |
| REI | 0.03% | 1.79x |
| Zumiez | 0.05% | 1.72x |
| H&M | 0.06% | 1.60x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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WEBSITES
The Central California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central California Cluster audience is newtimesslo.com.
| Website | Composition | Index |
| newtimesslo.com | 2.35% | 331.49x |
| meneds.com | 4.75% | 296.99x |
| ksby.com | 15.16% | 289.56x |
| noozhawk.com | 14.97% | 263.30x |
| santamariatimes.com | 11.02% | 260.78x |
| cottagehealth.org | 2.67% | 260.63x |
| bakersfieldnow.com | 6.92% | 258.33x |
| lompocrecord.com | 7.86% | 249.50x |
| kmjnow.com | 1.74% | 248.06x |
| pasoroblesdailynews.com | 2.12% | 244.43x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 1.53% | 31.67x |
| Northern California Cluster | 21.46% | 23.16x |
| Southern California Tourism | 8.14% | 19.69x |
| California Universities | 10.66% | 18.93x |
| San Francisco Tourism | 2.93% | 18.74x |
| Southern California Cluster | 1.91% | 18.00x |
| Local & Travel England - North Midlands | 0.05% | 17.76x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.73% | 16.60x |
| Los Angeles News | 29.99% | 16.54x |
| San Francisco Bay Area Cluster | 24.77% | 16.20x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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DEMOGRAPHICS
The Central California Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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