Explore the Central California Cluster Audience
Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 942.9 thousand unique devices whose actions qualify for the Central California Cluster audience.
INTERESTS
The Central California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 46.21% | 12.60x |
| Los Angeles Activities Researchers | 38.78% | 12.52x |
| Arizona Wildcats Fans | 32.06% | 11.98x |
| Readers of Filipinos Content | 32.87% | 11.78x |
| Liberal News Readers | 32.33% | 11.33x |
| Readers of South Asian Content | 30.16% | 11.21x |
| Oregon Ducks Fans | 30.89% | 11.11x |
| Financial Business Intelligence Researchers | 32.72% | 11.01x |
| San Diego Events Researchers | 39.01% | 10.94x |
| San Francisco Activities Researchers | 39.01% | 10.94x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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APPAREL RETAILERS
The Central California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central California Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 2.01x |
| Zumiez | 0.08% | 1.78x |
| Gymboree | 0.05% | 1.74x |
| Hugo Boss | 0.03% | 1.47x |
| Madewell | 0.02% | 1.41x |
| Lululemon | 0.03% | 1.34x |
| Forever 21 | 0.04% | 1.32x |
| Coach | 0.03% | 1.28x |
| Hollister | 0.04% | 1.24x |
| Uniqlo | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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WEBSITES
The Central California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central California Cluster audience is kerncountyfair.com.
| Website | Composition | Index |
| kerncountyfair.com | 2.01% | 225.33x |
| newtimesslo.com | 1.47% | 188.02x |
| recorderonline.com | 2.04% | 178.03x |
| cottagehealth.org | 1.08% | 174.20x |
| visitbakersfield.com | 1.50% | 173.42x |
| lompocrecord.com | 5.72% | 157.71x |
| santamariatimes.com | 10.67% | 156.72x |
| noozhawk.com | 11.24% | 155.89x |
| hancockcollege.edu | 1.09% | 143.31x |
| keyt.com | 23.57% | 141.82x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.79% | 29.88x |
| Northern California Cluster | 29.60% | 23.69x |
| San Francisco Tourism | 1.45% | 20.77x |
| Southern California Tourism | 4.78% | 19.71x |
| Tahoe & Reno Tourism | 6.63% | 19.70x |
| Local & Travel England - North Midlands | 0.09% | 18.45x |
| Southern California Cluster | 0.73% | 18.31x |
| San Francisco Bay Area Cluster | 32.48% | 17.64x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 17.58x |
| California Universities | 5.88% | 16.92x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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DEMOGRAPHICS
The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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