Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 602.9 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 602.9 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 38.77% 18.33x
Financial Business Intelligence Researchers 38.57% 18.03x
Readers of Filipinos Content 38.73% 17.45x
Readers of Japanese Content 37.60% 17.08x
Los Angeles Activities Researchers 43.23% 16.84x
Arizona Wildcats Fans 40.75% 16.78x
Conservative News Readers 37.80% 16.62x
Readers of South Asian Content 35.61% 16.58x
Oregon Ducks Fans 38.39% 16.38x
Advertising Professionals 35.28% 16.31x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 2.00x
American Eagle Outfitters 0.01% 1.48x
Carhartt 0.13% 1.47x
Old Navy 0.02% 1.31x
Journeys 0.01% 1.06x
Victoria's Secret 0.01% 0.81x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is noozhawk.com.

Website Composition Index
noozhawk.com 9.16% 211.49x
lompocrecord.com 5.31% 194.46x
santamariatimes.com 10.40% 192.27x
keyt.com 22.55% 181.64x
bakersfieldnow.com 16.22% 167.22x
visaliatimesdelta.com 14.51% 162.76x
kmjnow.com 1.92% 152.29x
ridgecrestca.com 1.46% 146.58x
ksby.com 26.97% 145.03x
hanfordsentinel.com 6.48% 142.97x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.80% 46.12x
Northern California Cluster 32.68% 38.79x
Southern California Tourism 4.31% 35.44x
Local & Travel England - North Midlands 0.15% 32.36x
Southern California Cluster 0.58% 31.31x
San Francisco Tourism 1.28% 31.08x
San Francisco Bay Area Cluster 36.48% 27.28x
California Universities 5.11% 26.75x
San Diego Cluster 25.37% 26.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 24.33x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male