Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 942.9 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 942.9 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 46.21% 12.60x
Los Angeles Activities Researchers 38.78% 12.52x
Arizona Wildcats Fans 32.06% 11.98x
Readers of Filipinos Content 32.87% 11.78x
Liberal News Readers 32.33% 11.33x
Readers of South Asian Content 30.16% 11.21x
Oregon Ducks Fans 30.89% 11.11x
Financial Business Intelligence Researchers 32.72% 11.01x
San Diego Events Researchers 39.01% 10.94x
San Francisco Activities Researchers 39.01% 10.94x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is REI.

Location Composition Index
REI 0.02% 2.01x
Zumiez 0.08% 1.78x
Gymboree 0.05% 1.74x
Hugo Boss 0.03% 1.47x
Madewell 0.02% 1.41x
Lululemon 0.03% 1.34x
Forever 21 0.04% 1.32x
Coach 0.03% 1.28x
Hollister 0.04% 1.24x
Uniqlo 0.01% 1.17x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is kerncountyfair.com.

Website Composition Index
kerncountyfair.com 2.01% 225.33x
newtimesslo.com 1.47% 188.02x
recorderonline.com 2.04% 178.03x
cottagehealth.org 1.08% 174.20x
visitbakersfield.com 1.50% 173.42x
lompocrecord.com 5.72% 157.71x
santamariatimes.com 10.67% 156.72x
noozhawk.com 11.24% 155.89x
hancockcollege.edu 1.09% 143.31x
keyt.com 23.57% 141.82x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.79% 29.88x
Northern California Cluster 29.60% 23.69x
San Francisco Tourism 1.45% 20.77x
Southern California Tourism 4.78% 19.71x
Tahoe & Reno Tourism 6.63% 19.70x
Local & Travel England - North Midlands 0.09% 18.45x
Southern California Cluster 0.73% 18.31x
San Francisco Bay Area Cluster 32.48% 17.64x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 17.58x
California Universities 5.88% 16.92x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male