Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 805.6 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 805.6 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 40.63% 14.60x
Los Angeles Activities Researchers 25.04% 13.03x
San Francisco Activities Researchers 26.28% 12.77x
San Diego Events Researchers 26.28% 12.77x
California Trip Planners 32.55% 12.76x
Liberal News Readers 17.44% 12.68x
Readers of Filipinos Content 19.12% 12.18x
Tahoe Skiers and Snowboarders 27.19% 11.68x
San Diego Activities Researchers 22.67% 11.49x
Financial Business Intelligence Researchers 19.03% 11.35x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Express.

Location Composition Index
Express 0.17% 6.98x
Michael Kors 0.08% 4.42x
Lorna Jane 0.02% 4.22x
Gap 0.19% 3.10x
Joe's Jeans 0.01% 2.32x
Express Outlets 0.01% 2.12x
Gymboree 0.04% 1.89x
REI 0.03% 1.79x
Zumiez 0.05% 1.72x
H&M 0.06% 1.60x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is newtimesslo.com.

Website Composition Index
newtimesslo.com 2.35% 331.49x
meneds.com 4.75% 296.99x
ksby.com 15.16% 289.56x
noozhawk.com 14.97% 263.30x
santamariatimes.com 11.02% 260.78x
cottagehealth.org 2.67% 260.63x
bakersfieldnow.com 6.92% 258.33x
lompocrecord.com 7.86% 249.50x
kmjnow.com 1.74% 248.06x
pasoroblesdailynews.com 2.12% 244.43x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 1.53% 31.67x
Northern California Cluster 21.46% 23.16x
Southern California Tourism 8.14% 19.69x
California Universities 10.66% 18.93x
San Francisco Tourism 2.93% 18.74x
Southern California Cluster 1.91% 18.00x
Local & Travel England - North Midlands 0.05% 17.76x
Assorted Topics (Viral Media, Paid Traffic) 5.73% 16.60x
Los Angeles News 29.99% 16.54x
San Francisco Bay Area Cluster 24.77% 16.20x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male