CENTRAL CALIFORNIA CLUSTER

Audience Size: 196.9 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 196.9 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	43.96%	25.19x
Financial Business Intelligence Researchers	42.77%	24.53x
Advertising Professionals	40.89%	23.64x
Financial News Readers	37.62%	22.13x
Oregon Ducks Fans	43.81%	21.22x
TV Advertising Professionals	35.95%	21.21x
Cholesterol Researchers	32.57%	21.15x
Readers of Filipinos Content	39.49%	21.14x
Competitive Sports Participants	35.90%	21.04x
Readers of Japanese Content	39.96%	21.01x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.01%	3.00x
Victoria's Secret	0.02%	2.77x
Carhartt	0.06%	1.34x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is visaliatimesdelta.com.

Website	Composition	Index
visaliatimesdelta.com	11.75%	296.14x
bakersfieldnow.com	11.91%	279.13x
keyt.com	20.84%	245.77x
sanluisobispo.com	34.38%	229.48x
ksby.com	29.45%	225.49x
fresnobee.com	46.34%	209.25x
turnto23.com	20.50%	207.49x
abc30.com	38.23%	143.57x
mercedsunstar.com	3.75%	121.47x
yourcentralvalley.com	11.78%	115.45x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Northern California Cluster.

Content Affinity	Composition	Index
Northern California Cluster	27.22%	42.27x
Los Angeles Cluster	0.30%	41.76x
Southern California Tourism	0.82%	40.36x
Local & Travel England - Northern England	0.69%	39.99x
San Francisco Tourism	0.20%	37.39x
San Diego Cluster	21.98%	35.42x
Public Policy Media	4.34%	35.32x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.22%	34.55x
Australia & New Zealand Media	5.02%	34.16x
Cuba & Mexico Media	0.39%	32.28x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male