CENTRAL CALIFORNIA CLUSTER

Audience Size: 234.5 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 234.5 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	47.79%	25.42x
Financial Business Intelligence Researchers	47.30%	24.53x
Advertising Professionals	45.59%	23.46x
Financial News Readers	43.03%	23.14x
Readers of Filipinos Content	44.58%	22.45x
Readers of Japanese Content	45.88%	22.16x
Eco-Conscious Consumers	40.51%	21.61x
Readers of South Asian Content	43.72%	21.54x
Competitive Sports Participants	40.51%	21.29x
Oregon Ducks Fans	47.62%	21.16x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Zumiez.

Location	Composition	Index
Zumiez	0.01%	1.66x
Old Navy	0.02%	1.46x
Carhartt	0.11%	1.13x
Maurices	0.01%	0.92x
Journeys	0.01%	0.88x
Victoria's Secret	0.01%	0.85x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is visaliatimesdelta.com.

Website	Composition	Index
visaliatimesdelta.com	13.22%	278.79x
bakersfieldnow.com	12.26%	264.74x
keyt.com	19.65%	243.09x
ksby.com	27.16%	230.75x
sanluisobispo.com	33.88%	207.26x
fresnobee.com	49.41%	194.97x
turnto23.com	23.13%	184.32x
abc30.com	36.92%	140.06x
yourcentralvalley.com	12.60%	128.50x
mercedsunstar.com	4.33%	110.62x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is San Francisco Tourism.

Content Affinity	Composition	Index
San Francisco Tourism	0.42%	56.58x
Southern California Tourism	1.41%	48.76x
Northern California Cluster	29.13%	45.82x
Local & Travel England - North Midlands	0.20%	40.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.24%	36.47x
Environmental Conservation	0.15%	35.85x
Local & Travel England - Northern England	0.52%	34.15x
California Universities	1.45%	33.61x
San Diego Cluster	23.55%	33.39x
Public Policy Media	4.93%	33.03x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male