Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 324.3 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 324.3 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 46.97% 17.43x
Oregon Ducks Fans 41.30% 16.97x
Arizona Wildcats Fans 41.95% 16.81x
Financial Business Intelligence Researchers 45.24% 16.81x
Financial News Readers 40.30% 15.67x
Readers of Japanese Content 44.24% 15.49x
Advertising Professionals 43.45% 15.44x
Readers of Filipinos Content 43.74% 15.08x
Readers of South Asian Content 41.36% 15.00x
Conservative News Readers 45.18% 14.98x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Chicos.

Location Composition Index
Chicos 0.02% 1.76x
Gymboree 0.01% 1.72x
Jos A. Bank Clothiers 0.01% 1.65x
Maurices 0.02% 1.45x
Carhartt 0.19% 1.38x
Mens Wearhouse 0.01% 1.26x
Buckle 0.01% 1.26x
Victoria's Secret 0.02% 1.26x
The Childrens Place 0.01% 1.04x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is noozhawk.com.

Website Composition Index
noozhawk.com 4.60% 278.36x
santamariatimes.com 5.88% 255.26x
hanfordsentinel.com 3.23% 192.05x
keyt.com 19.40% 187.88x
visaliatimesdelta.com 14.30% 180.76x
bakersfieldnow.com 12.85% 170.77x
ksby.com 27.90% 163.96x
sanluisobispo.com 34.91% 141.85x
turnto23.com 23.75% 131.59x
fresnobee.com 50.17% 131.26x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.58% 33.52x
Environmental Conservation 0.18% 33.24x
Southern California Tourism 1.93% 32.38x
Northern California Cluster 30.23% 31.08x
Los Angeles Cluster 0.42% 28.97x
Local & Travel England - North Midlands 0.17% 28.15x
Southern California Cluster 0.15% 26.14x
Local & Travel England - Northern England 0.48% 24.74x
California Universities 2.12% 24.09x
San Diego Cluster 26.01% 22.66x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male