CENTRAL CALIFORNIA CLUSTER

Audience Size: 754.7 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 754.7 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	16.90%	12.45x
California Trip Planners	32.90%	12.27x
Readers of Filipinos Content	19.82%	11.81x
Financial Business Intelligence Researchers	18.23%	11.41x
Tahoe Skiers and Snowboarders	27.25%	11.02x
Financial News Readers	15.11%	10.71x
Oakland Raiders Fans	17.19%	10.53x
Readers of South Asian Content	18.24%	10.28x
Readers of Japanese Content	18.46%	10.19x
Social Liberals	17.60%	10.19x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Express.

Location	Composition	Index
Express	0.12%	7.11x
Michael Kors	0.04%	2.93x
Abercrombie & Fitch	0.03%	2.34x
Gap	0.15%	2.29x
Free People	0.02%	2.14x
H&M	0.05%	2.01x
Carhartt	0.30%	2.00x
REI	0.02%	1.68x
Forever 21	0.04%	1.38x
Zumiez	0.02%	1.37x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is newtimesslo.com.

Website	Composition	Index
newtimesslo.com	2.51%	370.19x
meneds.com	4.64%	321.47x
visitbakersfield.com	2.34%	299.62x
ksby.com	23.65%	298.68x
recorderonline.com	3.08%	296.36x
bakersfieldnow.com	7.93%	295.06x
noozhawk.com	15.75%	283.49x
cottagehealth.org	2.86%	282.92x
lompocrecord.com	5.75%	280.26x
santamariatimes.com	9.26%	278.56x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity	Composition	Index
Los Angeles Cluster	1.53%	24.40x
Northern California Cluster	19.18%	23.05x
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.87%	18.58x
Los Angeles News	24.65%	17.86x
Southern California Tourism	8.49%	17.51x
California Universities	11.50%	17.40x
San Francisco Tourism	3.22%	16.84x
Pac 12 Sports	2.69%	16.81x
San Francisco Bay Area Cluster	24.09%	15.84x
Southern California Cluster	2.23%	15.30x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age and income brackets.

Age

45-54

Income

Under $25,000