Explore the Central California Cluster Audience
Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 324.3 thousand unique devices whose actions qualify for the Central California Cluster audience.
INTERESTS
The Central California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 46.97% | 17.43x |
| Oregon Ducks Fans | 41.30% | 16.97x |
| Arizona Wildcats Fans | 41.95% | 16.81x |
| Financial Business Intelligence Researchers | 45.24% | 16.81x |
| Financial News Readers | 40.30% | 15.67x |
| Readers of Japanese Content | 44.24% | 15.49x |
| Advertising Professionals | 43.45% | 15.44x |
| Readers of Filipinos Content | 43.74% | 15.08x |
| Readers of South Asian Content | 41.36% | 15.00x |
| Conservative News Readers | 45.18% | 14.98x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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APPAREL RETAILERS
The Central California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central California Cluster audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.76x |
| Gymboree | 0.01% | 1.72x |
| Jos A. Bank Clothiers | 0.01% | 1.65x |
| Maurices | 0.02% | 1.45x |
| Carhartt | 0.19% | 1.38x |
| Mens Wearhouse | 0.01% | 1.26x |
| Buckle | 0.01% | 1.26x |
| Victoria's Secret | 0.02% | 1.26x |
| The Childrens Place | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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WEBSITES
The Central California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central California Cluster audience is noozhawk.com.
| Website | Composition | Index |
| noozhawk.com | 4.60% | 278.36x |
| santamariatimes.com | 5.88% | 255.26x |
| hanfordsentinel.com | 3.23% | 192.05x |
| keyt.com | 19.40% | 187.88x |
| visaliatimesdelta.com | 14.30% | 180.76x |
| bakersfieldnow.com | 12.85% | 170.77x |
| ksby.com | 27.90% | 163.96x |
| sanluisobispo.com | 34.91% | 141.85x |
| turnto23.com | 23.75% | 131.59x |
| fresnobee.com | 50.17% | 131.26x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central California Cluster audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 0.58% | 33.52x |
| Environmental Conservation | 0.18% | 33.24x |
| Southern California Tourism | 1.93% | 32.38x |
| Northern California Cluster | 30.23% | 31.08x |
| Los Angeles Cluster | 0.42% | 28.97x |
| Local & Travel England - North Midlands | 0.17% | 28.15x |
| Southern California Cluster | 0.15% | 26.14x |
| Local & Travel England - Northern England | 0.48% | 24.74x |
| California Universities | 2.12% | 24.09x |
| San Diego Cluster | 26.01% | 22.66x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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DEMOGRAPHICS
The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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