Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 432.6 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 432.6 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Readers of Hispanic Content.

Interest Composition Index
Readers of Hispanic Content 43.59% 28.97x
California Trip Planners 35.90% 27.44x
First Responders 28.21% 21.39x
WWE and Pro Wrestling Fans 28.21% 20.82x
Los Angeles Lakers Fans 30.77% 20.66x
Los Angeles Clippers Fans 25.64% 18.37x
UFC and MMA Fans 28.21% 16.68x
Arkansas Razorbacks Fans 25.64% 16.48x
Restaurant News Readers 23.08% 16.06x
Denver Nuggets Fans 23.08% 16.00x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is LOFT.

Location Composition Index
LOFT 0.01% 2.26x
Lane Bryant 0.01% 2.06x
Carhartt 0.14% 1.36x
Mens Wearhouse 0.01% 1.35x
Maurices 0.01% 1.31x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is noozhawk.com.

Website Composition Index
noozhawk.com 5.36% 216.98x
santamariatimes.com 7.01% 197.80x
lompocrecord.com 3.56% 181.11x
keyt.com 20.19% 153.96x
recorderonline.com 1.85% 153.08x
visaliatimesdelta.com 13.07% 145.46x
hanfordsentinel.com 3.91% 144.32x
bakersfieldnow.com 13.99% 140.24x
ksby.com 28.97% 126.81x
sanluisobispo.com 33.12% 121.70x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 37.98% 69.48x
San Diego Cluster 34.62% 58.20x
San Francisco Bay Area Cluster 34.13% 41.60x
Assorted Topics (Viral Media, Paid Traffic) 30.29% 40.19x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 22.60% 37.79x
Ireland Cluster 10.58% 36.27x
Idaho Cluster 18.27% 35.82x
Los Angeles Tourism 9.62% 35.25x
San Francisco Tourism 0.79% 34.53x
Los Angeles News 51.92% 34.45x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male