CENTRAL CALIFORNIA CLUSTER

Audience Size: 602.9 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 602.9 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	38.77%	18.33x
Financial Business Intelligence Researchers	38.57%	18.03x
Readers of Filipinos Content	38.73%	17.45x
Readers of Japanese Content	37.60%	17.08x
Los Angeles Activities Researchers	43.23%	16.84x
Arizona Wildcats Fans	40.75%	16.78x
Conservative News Readers	37.80%	16.62x
Readers of South Asian Content	35.61%	16.58x
Oregon Ducks Fans	38.39%	16.38x
Advertising Professionals	35.28%	16.31x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.07%	2.00x
American Eagle Outfitters	0.01%	1.48x
Carhartt	0.13%	1.47x
Old Navy	0.02%	1.31x
Journeys	0.01%	1.06x
Victoria's Secret	0.01%	0.81x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is noozhawk.com.

Website	Composition	Index
noozhawk.com	9.16%	211.49x
lompocrecord.com	5.31%	194.46x
santamariatimes.com	10.40%	192.27x
keyt.com	22.55%	181.64x
bakersfieldnow.com	16.22%	167.22x
visaliatimesdelta.com	14.51%	162.76x
kmjnow.com	1.92%	152.29x
ridgecrestca.com	1.46%	146.58x
ksby.com	26.97%	145.03x
hanfordsentinel.com	6.48%	142.97x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity	Composition	Index
Los Angeles Cluster	0.80%	46.12x
Northern California Cluster	32.68%	38.79x
Southern California Tourism	4.31%	35.44x
Local & Travel England - North Midlands	0.15%	32.36x
Southern California Cluster	0.58%	31.31x
San Francisco Tourism	1.28%	31.08x
San Francisco Bay Area Cluster	36.48%	27.28x
California Universities	5.11%	26.75x
San Diego Cluster	25.37%	26.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	24.33x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male