Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 279.8 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 279.8 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 40.28% 21.37x
Advertising Professionals 37.86% 20.91x
Financial Business Intelligence Researchers 39.39% 20.56x
Financial News Readers 34.44% 19.04x
Readers of Filipinos Content 37.02% 19.01x
Readers of South Asian Content 35.55% 19.00x
Los Angeles Activities Researchers 37.49% 18.88x
Readers of Japanese Content 37.81% 18.78x
Tampa and St Petersburg Trip Planners 36.12% 18.41x
Cholesterol Researchers 30.96% 18.25x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 3.13x
Kate Spade 0.01% 2.82x
Chicos 0.03% 2.70x
LOFT 0.03% 2.41x
H&M 0.02% 2.40x
Gymboree 0.02% 2.28x
Coach 0.01% 2.14x
Banana Republic 0.02% 1.97x
Jos A. Bank Clothiers 0.02% 1.81x
Victoria's Secret 0.03% 1.66x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is bakersfieldnow.com.

Website Composition Index
bakersfieldnow.com 11.05% 266.91x
keyt.com 20.77% 229.83x
visaliatimesdelta.com 11.33% 216.46x
ksby.com 31.16% 198.13x
turnto23.com 17.11% 190.77x
sanluisobispo.com 34.34% 186.22x
fresnobee.com 43.54% 177.08x
abc30.com 39.61% 138.36x
pasoroblesdailynews.com 5.95% 110.19x
yourcentralvalley.com 10.59% 105.66x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 25.77% 37.84x
Local & Travel England - Northern England 0.64% 36.73x
Los Angeles Cluster 0.25% 34.75x
Public Policy Media 3.95% 32.65x
Southern California Tourism 0.68% 32.37x
San Diego Cluster 20.15% 30.76x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.20% 30.18x
Australia & New Zealand Media 4.72% 29.76x
Alaska Cluster 3.20% 28.89x
Cuba & Mexico Media 0.25% 27.04x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male