CENTRAL CALIFORNIA CLUSTER

Audience Size: 880.1 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 880.1 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.

Interest	Composition	Index
Santa Cruz Trip Planners	34.20%	18.55x
Los Angeles Activities Researchers	23.57%	15.29x
San Diego Events Researchers	23.52%	15.14x
San Francisco Activities Researchers	23.53%	15.14x
California Trip Planners	26.47%	15.03x
Tahoe Skiers and Snowboarders	22.86%	14.23x
Readers of Filipinos Content	19.33%	13.59x
Liberal News Readers	18.82%	13.47x
San Diego Activities Researchers	20.46%	13.30x
Arizona Wildcats Fans	18.23%	13.16x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	4.46x
REI	0.03%	2.27x
Topshop	0.02%	1.79x
Forever 21	0.06%	1.57x
Abercrombie & Fitch	0.04%	1.44x
Levi Strauss	0.02%	1.29x
Lululemon	0.05%	1.23x
Victoria's Secret	0.11%	1.22x
Michael Kors	0.05%	1.18x
Gymboree	0.05%	1.18x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is meneds.com.

Website	Composition	Index
meneds.com	3.08%	270.23x
newtimesslo.com	2.17%	236.87x
ksby.com	10.99%	217.95x
recorderonline.com	2.03%	202.23x
pasoroblesdailynews.com	1.36%	197.59x
noozhawk.com	14.91%	194.18x
lompocrecord.com	7.65%	193.91x
bakersfieldnow.com	9.58%	190.84x
santamariasun.com	1.39%	183.24x
communitymedical.org	1.22%	178.97x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity	Composition	Index
Los Angeles Cluster	1.23%	29.81x
Northern California Cluster	26.03%	21.50x
Southern California Tourism	7.20%	17.54x
California Universities	8.74%	16.78x
Southern California Cluster	1.50%	16.56x
San Francisco Tourism	2.47%	16.39x
Tahoe & Reno Tourism	5.40%	15.35x
San Francisco Bay Area Cluster	28.11%	15.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.22%	14.43x
Pac 12 Sports	2.18%	14.40x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male