Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 637.6 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 637.6 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 45.15% 13.95x
Los Angeles Activities Researchers 33.17% 13.71x
California Trip Planners 36.45% 13.01x
San Diego Events Researchers 31.20% 12.82x
San Francisco Activities Researchers 31.19% 12.82x
Readers of Filipinos Content 27.08% 12.63x
Liberal News Readers 25.15% 12.53x
Financial Business Intelligence Researchers 25.08% 12.33x
Arizona Wildcats Fans 27.31% 12.25x
Readers of South Asian Content 24.43% 11.89x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is REI.

Location Composition Index
REI 0.02% 1.79x
Lululemon 0.04% 1.54x
Zumiez 0.07% 1.45x
Gymboree 0.05% 1.41x
Old Navy 0.08% 1.37x
Tommy Bahama 0.02% 1.30x
Coach 0.04% 1.18x
Urban Outfitters 0.03% 1.15x
Uniqlo 0.01% 1.13x
H&M 0.05% 1.11x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is lompocrecord.com.

Website Composition Index
lompocrecord.com 6.18% 179.01x
santamariatimes.com 10.70% 174.50x
bakersfieldnow.com 16.24% 173.77x
ksby.com 21.20% 167.48x
noozhawk.com 12.77% 167.02x
visaliatimesdelta.com 14.64% 152.68x
hanfordsentinel.com 7.73% 148.19x
keyt.com 25.92% 143.45x
abc30.com 27.30% 136.28x
turnto23.com 24.06% 115.44x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.88% 30.96x
Northern California Cluster 29.39% 23.87x
San Francisco Tourism 1.83% 20.37x
Tahoe & Reno Tourism 6.31% 19.38x
Southern California Tourism 5.24% 19.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 18.72x
Southern California Cluster 0.90% 18.25x
California Universities 6.53% 17.01x
San Francisco Bay Area Cluster 32.28% 16.68x
San Diego Cluster 19.51% 15.87x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male