Explore the Central California Cluster Audience
Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 432.6 thousand unique devices whose actions qualify for the Central California Cluster audience.
INTERESTS
The Central California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central California Cluster audience is Readers of Hispanic Content.
| Interest | Composition | Index |
| Readers of Hispanic Content | 43.59% | 28.97x |
| California Trip Planners | 35.90% | 27.44x |
| First Responders | 28.21% | 21.39x |
| WWE and Pro Wrestling Fans | 28.21% | 20.82x |
| Los Angeles Lakers Fans | 30.77% | 20.66x |
| Los Angeles Clippers Fans | 25.64% | 18.37x |
| UFC and MMA Fans | 28.21% | 16.68x |
| Arkansas Razorbacks Fans | 25.64% | 16.48x |
| Restaurant News Readers | 23.08% | 16.06x |
| Denver Nuggets Fans | 23.08% | 16.00x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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APPAREL RETAILERS
The Central California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central California Cluster audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 2.26x |
| Lane Bryant | 0.01% | 2.06x |
| Carhartt | 0.14% | 1.36x |
| Mens Wearhouse | 0.01% | 1.35x |
| Maurices | 0.01% | 1.31x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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WEBSITES
The Central California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central California Cluster audience is noozhawk.com.
| Website | Composition | Index |
| noozhawk.com | 5.36% | 216.98x |
| santamariatimes.com | 7.01% | 197.80x |
| lompocrecord.com | 3.56% | 181.11x |
| keyt.com | 20.19% | 153.96x |
| recorderonline.com | 1.85% | 153.08x |
| visaliatimesdelta.com | 13.07% | 145.46x |
| hanfordsentinel.com | 3.91% | 144.32x |
| bakersfieldnow.com | 13.99% | 140.24x |
| ksby.com | 28.97% | 126.81x |
| sanluisobispo.com | 33.12% | 121.70x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central California Cluster audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 37.98% | 69.48x |
| San Diego Cluster | 34.62% | 58.20x |
| San Francisco Bay Area Cluster | 34.13% | 41.60x |
| Assorted Topics (Viral Media, Paid Traffic) | 30.29% | 40.19x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 22.60% | 37.79x |
| Ireland Cluster | 10.58% | 36.27x |
| Idaho Cluster | 18.27% | 35.82x |
| Los Angeles Tourism | 9.62% | 35.25x |
| San Francisco Tourism | 0.79% | 34.53x |
| Los Angeles News | 51.92% | 34.45x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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DEMOGRAPHICS
The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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