CENTRAL CALIFORNIA CLUSTER

Audience Size: 789.3 Thousand Devices

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Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 789.3 thousand unique devices whose actions qualify for the Central California Cluster audience.

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.

Interest	Composition	Index
Santa Cruz Trip Planners	37.70%	15.57x
Liberal News Readers	18.83%	12.69x
California Trip Planners	33.02%	12.35x
Readers of Filipinos Content	20.93%	12.23x
Financial Business Intelligence Researchers	19.86%	11.89x
Tahoe Skiers and Snowboarders	27.42%	11.19x
Financial News Readers	17.22%	10.68x
Oakland Raiders Fans	17.19%	10.64x
Social Liberals	18.28%	10.58x
Readers of Japanese Content	19.45%	10.54x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is Express.

Location	Composition	Index
Express	0.21%	9.22x
Michael Kors	0.07%	5.17x
Banana Republic	0.20%	3.27x
Gap	0.26%	3.09x
Free People	0.03%	2.45x
Abercrombie & Fitch	0.05%	2.14x
Levi Strauss	0.02%	1.99x
Carhartt	0.34%	1.84x
Zumiez	0.03%	1.52x
REI	0.03%	1.48x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is newtimesslo.com.

Website	Composition	Index
newtimesslo.com	2.33%	343.85x
bakersfieldnow.com	5.96%	300.34x
meneds.com	4.61%	298.56x
recorderonline.com	2.27%	291.14x
ksby.com	18.65%	290.11x
noozhawk.com	15.39%	273.25x
cottagehealth.org	2.65%	270.71x
santamariatimes.com	10.90%	263.14x
lompocrecord.com	7.46%	260.60x
kmjnow.com	1.71%	257.38x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity	Composition	Index
Los Angeles Cluster	1.56%	27.67x
Northern California Cluster	21.05%	21.74x
Southern California Tourism	8.64%	18.32x
Assorted Topics #11662 (Viral Media, Paid Traffic)	5.85%	18.26x
California Universities	11.04%	18.06x
San Francisco Tourism	3.11%	17.46x
Los Angeles News	30.03%	17.04x
Southern California Cluster	2.10%	16.25x
San Francisco Bay Area Cluster	24.48%	15.82x
Pac 12 Sports	2.68%	15.68x

Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central California Cluster audience to the internet population.

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male