Explore the Central California Cluster Audience
Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 279.8 thousand unique devices whose actions qualify for the Central California Cluster audience.
INTERESTS
The Central California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central California Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 40.28% | 21.37x |
| Advertising Professionals | 37.86% | 20.91x |
| Financial Business Intelligence Researchers | 39.39% | 20.56x |
| Financial News Readers | 34.44% | 19.04x |
| Readers of Filipinos Content | 37.02% | 19.01x |
| Readers of South Asian Content | 35.55% | 19.00x |
| Los Angeles Activities Researchers | 37.49% | 18.88x |
| Readers of Japanese Content | 37.81% | 18.78x |
| Tampa and St Petersburg Trip Planners | 36.12% | 18.41x |
| Cholesterol Researchers | 30.96% | 18.25x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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APPAREL RETAILERS
The Central California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central California Cluster audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 3.13x |
| Kate Spade | 0.01% | 2.82x |
| Chicos | 0.03% | 2.70x |
| LOFT | 0.03% | 2.41x |
| H&M | 0.02% | 2.40x |
| Gymboree | 0.02% | 2.28x |
| Coach | 0.01% | 2.14x |
| Banana Republic | 0.02% | 1.97x |
| Jos A. Bank Clothiers | 0.02% | 1.81x |
| Victoria's Secret | 0.03% | 1.66x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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WEBSITES
The Central California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central California Cluster audience is bakersfieldnow.com.
| Website | Composition | Index |
| bakersfieldnow.com | 11.05% | 266.91x |
| keyt.com | 20.77% | 229.83x |
| visaliatimesdelta.com | 11.33% | 216.46x |
| ksby.com | 31.16% | 198.13x |
| turnto23.com | 17.11% | 190.77x |
| sanluisobispo.com | 34.34% | 186.22x |
| fresnobee.com | 43.54% | 177.08x |
| abc30.com | 39.61% | 138.36x |
| pasoroblesdailynews.com | 5.95% | 110.19x |
| yourcentralvalley.com | 10.59% | 105.66x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central California Cluster audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 25.77% | 37.84x |
| Local & Travel England - Northern England | 0.64% | 36.73x |
| Los Angeles Cluster | 0.25% | 34.75x |
| Public Policy Media | 3.95% | 32.65x |
| Southern California Tourism | 0.68% | 32.37x |
| San Diego Cluster | 20.15% | 30.76x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.20% | 30.18x |
| Australia & New Zealand Media | 4.72% | 29.76x |
| Alaska Cluster | 3.20% | 28.89x |
| Cuba & Mexico Media | 0.25% | 27.04x |
Composition Percentage:
The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
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DEMOGRAPHICS
The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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