Dstillery Audiences

CENTRAL CALIFORNIA CLUSTER

Audience Size: 880.8 Thousand Devices

Explore the Central California Cluster Audience

Below you'll find more information about the Central California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 880.8 thousand unique devices whose actions qualify for the Central California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central California Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 44.42% 13.66x
Los Angeles Activities Researchers 33.79% 12.87x
San Diego Events Researchers 32.68% 12.01x
San Francisco Activities Researchers 32.68% 12.01x
California Trip Planners 37.98% 12.00x
Liberal News Readers 25.96% 11.75x
Readers of Filipinos Content 28.00% 11.66x
Financial Business Intelligence Researchers 26.26% 11.43x
Arizona Wildcats Fans 28.22% 11.39x
Readers of South Asian Content 25.56% 11.13x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Interest attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central California Cluster audience is REI.

Location Composition Index
REI 0.02% 1.87x
Levi Strauss 0.03% 1.87x
Uniqlo 0.02% 1.52x
Topshop 0.02% 1.45x
Old Navy 0.11% 1.40x
Gymboree 0.05% 1.34x
Lululemon 0.04% 1.29x
Charlotte Russe 0.04% 1.26x
The North Face 0.02% 1.25x
Zumiez 0.07% 1.22x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Location attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central California Cluster audience is meneds.com.

Website Composition Index
meneds.com 2.10% 267.82x
newtimesslo.com 2.02% 213.53x
kerncountyfair.com 2.07% 213.21x
recorderonline.com 2.19% 203.81x
visitbakersfield.com 1.64% 191.31x
lompocrecord.com 6.77% 186.20x
ksby.com 17.52% 180.84x
noozhawk.com 13.30% 176.68x
santamariasun.com 1.28% 176.26x
santamariatimes.com 11.88% 173.90x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Web attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central California Cluster audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 1.02% 30.83x
Northern California Cluster 28.93% 22.85x
Southern California Tourism 6.29% 17.93x
San Francisco Tourism 2.14% 17.64x
Tahoe & Reno Tourism 6.24% 17.21x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 16.97x
Southern California Cluster 1.15% 16.83x
California Universities 7.44% 16.79x
San Francisco Bay Area Cluster 31.66% 16.33x
San Diego Cluster 20.50% 15.45x
Composition Percentage: The overlap percentage between the Central California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male