Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 3.4 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 55.89% 21.49x
Republicans 49.63% 17.56x
Philadelphia Trip Planners 31.13% 10.58x
Tampa and St Petersburg Trip Planners 23.64% 9.05x
Liberal News Readers 25.64% 8.99x
Pittsburgh Steelers Fans 24.54% 8.93x
Cleveland Cavaliers Fans 23.53% 8.55x
Ice Cream Shoppers 22.64% 8.51x
South Carolina Gamecocks Fans 22.50% 8.46x
Pittsburgh Penguins Fans 21.23% 8.45x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.37x
Jos A. Bank Clothiers 0.04% 1.31x
American Eagle Outfitters 0.05% 1.21x
Gymboree 0.04% 1.21x
Talbots 0.03% 1.17x
Hollister 0.04% 1.14x
White House Black Market 0.04% 1.06x
Brooks Brothers 0.02% 1.05x
Chicos 0.04% 1.01x
Ralph Lauren 0.01% 0.99x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website Composition Index
statecollege.com 4.31% 64.80x
piaa.org 1.66% 62.18x
yorkdispatch.com 6.82% 60.42x
gettysburgtimes.com 1.51% 60.42x
hollywoodpnrc.com 1.26% 60.25x
rennug.com 1.15% 59.73x
visitcumberlandvalley.com 1.48% 59.48x
eveningsun.com 2.76% 59.24x
lewistownsentinel.com 1.19% 58.96x
witf.org 1.27% 58.38x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 19.97% 18.90x
Lacrosse College Athletics 1.01% 13.62x
Delaware Cluster 5.27% 13.51x
New Jersey Travel Location Cluster 6.45% 13.45x
Philadelphia Cluster 15.75% 12.86x
Mid-Atlantic Beaches 0.25% 12.85x
Pittsburgh News 27.49% 12.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 11.38x
Local & Travel England - North Midlands 0.05% 10.63x
Environmental Conservation 0.06% 10.23x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male