Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 1.3 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 52.96% 29.74x
Pennsylvania County and Local Fair Visitors 53.53% 18.23x
Pittsburgh Penguins Fans 33.60% 16.53x
Philadelphia Trip Planners 29.85% 15.80x
Pittsburgh Steelers Fans 32.43% 15.58x
Retired Government Employees 6.23% 13.81x
Renaissance Faire Visitors 31.72% 12.41x
Breast Cancer Fund Raisers 7.27% 10.36x
TV Advertising Professionals 10.14% 10.10x
COVID Testing Researchers 5.49% 9.82x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Gap.

Location Composition Index
Gap 0.02% 5.36x
American Eagle Outfitters 0.01% 2.65x
Maurices 0.02% 1.08x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is theburgnews.com.

Website Composition Index
theburgnews.com 1.06% 82.43x
local21news.com 11.11% 81.17x
cumberlink.com 2.66% 80.84x
wearecentralpa.com 7.33% 80.10x
eveningsun.com 1.58% 78.05x
piaa.org 1.60% 77.36x
ldnews.com 2.29% 74.23x
yorkdispatch.com 5.19% 73.03x
fox43.com 20.48% 72.69x
gettysburgtimes.com 2.93% 69.98x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.52% 34.37x
Northeast Pennsylvania Cluster 21.35% 22.47x
Pittsburgh News 24.75% 17.53x
New Jersey Travel Location Cluster 2.79% 16.46x
Philadelphia Cluster 13.10% 15.73x
Delaware Cluster 3.24% 12.17x
Ohio Universities 0.82% 10.93x
Farming & Agriculture 0.10% 9.10x
Assorted Topics (Viral Media, Paid Traffic) 6.88% 9.07x
Lacrosse College Athletics 0.07% 8.68x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male