Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 2.5 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 49.80% 25.85x
Republicans 42.31% 19.10x
Philadelphia Trip Planners 22.53% 11.11x
Northeastern Voters 21.04% 9.50x
Pittsburgh Steelers Fans 18.44% 9.22x
Mid-Range Grocery Shoppers 20.03% 8.74x
Pittsburgh Penguins Fans 16.09% 8.68x
Philadelphia Phillies Fans 18.85% 8.66x
Liberal News Readers 16.76% 8.41x
Tampa and St Petersburg Trip Planners 16.08% 7.98x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Journeys.

Location Composition Index
Journeys 0.10% 1.63x
Express Outlets 0.01% 1.48x
Jos A. Bank Clothiers 0.39% 1.40x
Club Monaco 0.02% 1.38x
Columbia 0.02% 1.31x
Gymboree 0.06% 1.20x
Johnston and Murphy 0.15% 1.18x
Talbots 0.05% 1.16x
White House Black Market 0.23% 1.15x
J. Crew 0.06% 1.05x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is piaa.org.

Website Composition Index
piaa.org 1.98% 86.27x
cpbj.com 1.61% 82.11x
eveningsun.com 3.25% 78.28x
lewistownsentinel.com 1.30% 77.47x
statecollege.com 6.29% 77.06x
gettysburgtimes.com 1.72% 76.62x
yorkdispatch.com 7.07% 75.74x
ldnews.com 3.20% 73.68x
altoonamirror.com 3.70% 73.18x
gantdaily.com 1.69% 73.02x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 23.54% 17.26x
Lacrosse College Athletics 1.47% 12.84x
Philadelphia Cluster 15.57% 12.40x
Mid-Atlantic Beaches 0.38% 12.19x
Pittsburgh News 24.25% 12.06x
Delaware Cluster 5.49% 11.73x
New Jersey Travel Location Cluster 7.83% 11.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 9.03x
Virginia Athletics 0.43% 8.19x
Local & Travel England - North Midlands 0.04% 7.84x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male