Explore the Central Pennsylvania Cluster Audience
Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.
INTERESTS
The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 49.80% | 25.85x |
| Republicans | 42.31% | 19.10x |
| Philadelphia Trip Planners | 22.53% | 11.11x |
| Northeastern Voters | 21.04% | 9.50x |
| Pittsburgh Steelers Fans | 18.44% | 9.22x |
| Mid-Range Grocery Shoppers | 20.03% | 8.74x |
| Pittsburgh Penguins Fans | 16.09% | 8.68x |
| Philadelphia Phillies Fans | 18.85% | 8.66x |
| Liberal News Readers | 16.76% | 8.41x |
| Tampa and St Petersburg Trip Planners | 16.08% | 7.98x |
Composition Percentage:
The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
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APPAREL RETAILERS
The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.10% | 1.63x |
| Express Outlets | 0.01% | 1.48x |
| Jos A. Bank Clothiers | 0.39% | 1.40x |
| Club Monaco | 0.02% | 1.38x |
| Columbia | 0.02% | 1.31x |
| Gymboree | 0.06% | 1.20x |
| Johnston and Murphy | 0.15% | 1.18x |
| Talbots | 0.05% | 1.16x |
| White House Black Market | 0.23% | 1.15x |
| J. Crew | 0.06% | 1.05x |
Composition Percentage:
The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
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WEBSITES
The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is piaa.org.
| Website | Composition | Index |
| piaa.org | 1.98% | 86.27x |
| cpbj.com | 1.61% | 82.11x |
| eveningsun.com | 3.25% | 78.28x |
| lewistownsentinel.com | 1.30% | 77.47x |
| statecollege.com | 6.29% | 77.06x |
| gettysburgtimes.com | 1.72% | 76.62x |
| yorkdispatch.com | 7.07% | 75.74x |
| ldnews.com | 3.20% | 73.68x |
| altoonamirror.com | 3.70% | 73.18x |
| gantdaily.com | 1.69% | 73.02x |
Composition Percentage:
The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 23.54% | 17.26x |
| Lacrosse College Athletics | 1.47% | 12.84x |
| Philadelphia Cluster | 15.57% | 12.40x |
| Mid-Atlantic Beaches | 0.38% | 12.19x |
| Pittsburgh News | 24.25% | 12.06x |
| Delaware Cluster | 5.49% | 11.73x |
| New Jersey Travel Location Cluster | 7.83% | 11.68x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.20% | 9.03x |
| Virginia Athletics | 0.43% | 8.19x |
| Local & Travel England - North Midlands | 0.04% | 7.84x |
Composition Percentage:
The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
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DEMOGRAPHICS
The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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