CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 3 Million Devices

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Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	48.82%	23.72x
Philadelphia Trip Planners	24.82%	14.04x
Pennsylvania County and Local Fair Visitors	44.49%	13.81x
Liberal News Readers	22.52%	12.90x
Financial Business Intelligence Researchers	20.81%	11.93x
Financial News Readers	20.21%	11.89x
TV Advertising Professionals	19.80%	11.68x
Cholesterol Researchers	17.71%	11.50x
Tampa and St Petersburg Trip Planners	21.19%	11.40x
Online Health Researchers	17.80%	11.33x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.04%	0.81x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is eveningsun.com.

Website	Composition	Index
eveningsun.com	1.69%	52.21x
ldnews.com	1.96%	51.36x
gettysburgtimes.com	1.58%	50.74x
piaa.org	1.26%	50.00x
gantdaily.com	1.91%	49.08x
cumberlink.com	5.01%	48.66x
yorkdispatch.com	5.81%	48.15x
altoonamirror.com	2.88%	46.71x
publicopiniononline.com	2.09%	45.66x
fox43.com	17.99%	45.17x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity	Composition	Index
Northeast Pennsylvania Cluster	20.40%	18.60x
Pittsburgh News	36.25%	13.85x
Philadelphia Cluster	19.75%	13.27x
New Jersey Travel Location Cluster	3.85%	12.69x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.08%	11.93x
Delaware Cluster	4.06%	11.47x
Mid-Atlantic Beaches	0.07%	11.32x
Lacrosse College Athletics	0.22%	10.77x
Australia & New Zealand Media	1.49%	10.16x
Central California Cluster	1.88%	9.99x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male