CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 5.1 Million Devices

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Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	44.72%	21.06x
Pennsylvania County and Local Fair Visitors	43.01%	14.75x
Philadelphia Trip Planners	23.08%	11.31x
Liberal News Readers	19.03%	9.68x
Northeastern Voters	22.57%	9.07x
Financial News Readers	17.56%	8.86x
Tampa and St Petersburg Trip Planners	17.50%	8.70x
Pittsburgh Penguins Fans	19.87%	8.65x
Pittsburgh Steelers Fans	20.90%	8.63x
Financial Business Intelligence Researchers	17.11%	8.51x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.01%	1.37x
Carhartt	0.12%	0.82x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website	Composition	Index
statecollege.com	1.97%	41.10x
piaa.org	1.19%	40.82x
eveningsun.com	2.49%	38.88x
gettysburgtimes.com	1.44%	38.32x
lewistownsentinel.com	1.13%	37.24x
ldnews.com	3.08%	37.13x
publicopiniononline.com	2.60%	36.80x
gantdaily.com	1.39%	36.60x
altoonamirror.com	3.20%	35.90x
cumberlink.com	7.15%	35.85x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity	Composition	Index
Northeast Pennsylvania Cluster	24.41%	16.80x
Philadelphia Cluster	19.83%	12.24x
Pittsburgh News	37.03%	11.96x
Lacrosse College Athletics	0.57%	10.94x
New Jersey Travel Location Cluster	5.50%	10.71x
Delaware Cluster	5.05%	10.24x
Mid-Atlantic Beaches	0.15%	9.99x
Local & Travel England - North Midlands	0.05%	9.55x
Environmental Conservation	0.04%	8.67x
West Virginia News	8.51%	7.78x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male