Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 2.4 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 53.25% 29.85x
Republicans 40.14% 21.15x
Philadelphia Trip Planners 22.36% 12.73x
Pittsburgh Steelers Fans 18.37% 10.67x
Northeastern Voters 21.31% 9.91x
Pittsburgh Penguins Fans 16.20% 9.63x
Mid-Range Grocery Shoppers 24.37% 9.54x
Philadelphia Phillies Fans 20.17% 9.51x
Liberal News Readers 13.17% 9.40x
Pittsburg Pirates Fans 15.76% 8.58x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Intermix.

Location Composition Index
Intermix 0.01% 1.36x
Talbots 0.05% 1.29x
Banana Republic 0.04% 1.15x
American Apparel 0.02% 1.12x
Chicos 0.04% 1.07x
American Eagle Outfitters 0.05% 1.06x
Lululemon 0.04% 1.04x
Supreme 0.00% 1.03x
LOFT 0.03% 1.02x
Express Outlets 0.00% 1.02x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is mydelgrossopark.com.

Website Composition Index
mydelgrossopark.com 1.31% 128.62x
gettysburgtimes.com 1.33% 125.45x
piaa.org 3.32% 124.81x
local21news.com 4.16% 122.48x
cpbj.com 3.03% 122.35x
wjactv.com 4.74% 121.88x
statecollege.com 6.31% 119.99x
visitcumberlandvalley.com 2.64% 118.04x
yorkdispatch.com 6.13% 118.02x
eveningsun.com 3.17% 117.29x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 20.91% 22.30x
Lacrosse College Athletics 2.07% 16.74x
Mid-Atlantic Beaches 0.33% 16.73x
Philadelphia Cluster 16.10% 16.10x
Pittsburgh News 19.59% 15.83x
New Jersey Travel Location Cluster 9.45% 15.60x
Delaware Cluster 4.80% 14.67x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.50% 10.78x
Virginia Athletics 0.47% 10.23x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.21% 10.13x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male