Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 3.4 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 43.74% 19.16x
Philadelphia Trip Planners 29.06% 10.23x
Pennsylvania County and Local Fair Visitors 42.96% 10.01x
Liberal News Readers 25.00% 9.36x
Financial News Readers 22.93% 8.89x
Financial Business Intelligence Researchers 23.20% 8.51x
Tampa and St Petersburg Trip Planners 23.87% 8.28x
TV Advertising Professionals 23.26% 8.20x
Advertising Professionals 22.72% 8.04x
Boston Trip Planners 21.08% 8.00x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is LOFT.

Location Composition Index
LOFT 0.01% 1.33x
Gymboree 0.01% 1.33x
Jos A. Bank Clothiers 0.01% 1.26x
The Childrens Place 0.02% 1.19x
American Eagle Outfitters 0.01% 1.18x
Chicos 0.01% 1.18x
White House Black Market 0.01% 1.08x
Banana Republic 0.01% 1.06x
Dressbarn 0.01% 1.06x
Victoria's Secret 0.02% 1.01x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website Composition Index
statecollege.com 1.40% 45.52x
eveningsun.com 2.28% 42.40x
gettysburgtimes.com 1.46% 41.57x
ldnews.com 2.49% 41.43x
cumberlink.com 5.83% 40.24x
yorkdispatch.com 6.65% 38.94x
wearecentralpa.com 11.25% 38.69x
wjactv.com 9.13% 38.44x
thecourierexpress.com 1.34% 38.17x
gantdaily.com 1.85% 38.13x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 22.64% 15.16x
Lacrosse College Athletics 0.42% 11.55x
Philadelphia Cluster 20.68% 11.25x
Pittsburgh News 37.63% 11.10x
Delaware Cluster 5.42% 10.40x
New Jersey Travel Location Cluster 5.34% 10.33x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 8.97x
Local & Travel England - North Midlands 0.05% 8.92x
Mid-Atlantic Beaches 0.14% 8.50x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 8.43x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male