Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 2.5 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 45.53% 26.19x
Pennsylvania County and Local Fair Visitors 45.35% 14.81x
Philadelphia Trip Planners 18.65% 13.36x
Liberal News Readers 14.54% 12.80x
Tampa and St Petersburg Trip Planners 15.52% 11.52x
Financial Business Intelligence Researchers 14.55% 11.38x
Financial News Readers 12.15% 10.84x
Breast Cancer Fund Raisers 11.38% 10.39x
Streaming Radio Listeners 15.58% 10.34x
Advertising Professionals 13.68% 10.22x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 0.94x
Aeropostale 0.01% 0.92x
Mens Wearhouse 0.02% 0.88x
American Eagle Outfitters 0.01% 0.83x
Carhartt 0.13% 0.82x
Old Navy 0.02% 0.77x
Express 0.01% 0.77x
Journeys 0.01% 0.69x
Buckle 0.01% 0.69x
The Childrens Place 0.01% 0.62x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website Composition Index
statecollege.com 3.40% 51.72x
cumberlink.com 3.11% 50.85x
theburgnews.com 1.13% 50.27x
piaa.org 1.68% 49.59x
local21news.com 9.10% 49.40x
wjactv.com 10.10% 47.49x
fox43.com 13.67% 47.45x
eveningsun.com 3.60% 45.28x
huntingdondailynews.com 1.11% 44.52x
wearecentralpa.com 16.58% 44.34x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.66% 25.94x
Northeast Pennsylvania Cluster 18.72% 17.07x
New Jersey Travel Location Cluster 5.09% 15.14x
Pittsburgh News 30.31% 12.90x
Delaware Cluster 5.20% 12.68x
Philadelphia Cluster 18.76% 12.35x
Ohio Universities 2.48% 11.21x
Northern California Cluster 6.85% 10.60x
New Hampshire News 4.35% 10.18x
Mid-Atlantic Beaches 0.02% 10.03x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male