Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 3.3 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 54.16% 25.73x
Republicans 47.65% 20.39x
Philadelphia Trip Planners 27.22% 12.56x
Liberal News Readers 20.12% 10.22x
Pittsburgh Steelers Fans 23.76% 9.97x
Northeastern Voters 23.79% 9.61x
Cleveland Cavaliers Fans 19.32% 9.47x
Pittsburgh Penguins Fans 20.82% 9.44x
Financial News Readers 18.55% 9.42x
Tampa and St Petersburg Trip Planners 20.48% 9.39x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.80x
Bonobos 0.01% 1.28x
The North Face 0.01% 1.27x
Ann Taylor 0.01% 1.26x
Talbots 0.03% 1.25x
Brooks Brothers 0.02% 1.21x
American Eagle Outfitters 0.04% 1.18x
Dressbarn 0.03% 1.17x
Gymboree 0.04% 1.17x
Gap 0.06% 1.15x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website Composition Index
statecollege.com 5.14% 76.28x
eveningsun.com 3.12% 75.90x
gettysburgtimes.com 1.78% 75.05x
yorkdispatch.com 7.18% 73.75x
lewistownsentinel.com 1.17% 72.75x
piaa.org 1.80% 72.28x
visitcumberlandvalley.com 1.67% 72.03x
altoonamirror.com 3.88% 71.06x
ldnews.com 3.47% 71.05x
witf.org 1.62% 69.95x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 21.49% 21.22x
Lacrosse College Athletics 1.16% 14.49x
New Jersey Travel Location Cluster 7.05% 14.39x
Delaware Cluster 5.69% 14.30x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 14.16x
Mid-Atlantic Beaches 0.28% 14.14x
Philadelphia Cluster 16.49% 13.94x
Pittsburgh News 27.28% 13.84x
Local & Travel England - North Midlands 0.04% 11.04x
West Virginia News 7.47% 10.13x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male