Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 2.4 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 52.09% 32.02x
Republicans 40.30% 23.09x
Philadelphia Trip Planners 21.30% 13.43x
Pittsburgh Steelers Fans 17.43% 11.36x
Northeastern Voters 21.13% 10.94x
Philadelphia Phillies Fans 19.22% 10.46x
Pittsburgh Penguins Fans 16.13% 10.07x
Mid-Range Grocery Shoppers 23.37% 9.79x
Liberal News Readers 13.20% 9.62x
Ice Cream Shoppers 16.60% 9.34x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 1.31x
Jos A. Bank Clothiers 0.17% 1.29x
Columbia 0.01% 1.26x
Talbots 0.05% 1.22x
Chicos 0.05% 1.22x
Gymboree 0.03% 1.17x
J. Crew 0.03% 1.16x
Express Outlets 0.00% 1.15x
Lane Bryant 0.05% 1.14x
LL Bean 0.01% 1.14x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is mydelgrossopark.com.

Website Composition Index
mydelgrossopark.com 1.05% 134.82x
piaa.org 3.20% 130.56x
cpbj.com 2.63% 127.40x
wjactv.com 5.14% 125.17x
eveningsun.com 3.28% 123.62x
statecollege.com 6.52% 122.57x
yorkdispatch.com 6.48% 122.00x
visitcumberlandvalley.com 2.59% 121.35x
gettysburgtimes.com 1.60% 120.37x
lewistownsentinel.com 1.47% 120.15x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 20.99% 23.64x
Mid-Atlantic Beaches 0.33% 17.45x
Lacrosse College Athletics 2.00% 17.21x
Philadelphia Cluster 15.41% 16.46x
Pittsburgh News 19.54% 16.39x
New Jersey Travel Location Cluster 8.62% 15.98x
Delaware Cluster 4.52% 14.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 11.34x
Virginia Athletics 0.52% 10.34x
Assorted Topics (Viral Media, Paid Traffic) 3.56% 10.32x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male