Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 2.9 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 49.60% 23.21x
Pennsylvania County and Local Fair Visitors 44.80% 13.31x
Philadelphia Trip Planners 24.25% 13.28x
Liberal News Readers 22.18% 12.46x
Financial News Readers 18.90% 11.48x
Financial Business Intelligence Researchers 19.83% 11.47x
TV Advertising Professionals 18.80% 11.37x
Cholesterol Researchers 16.26% 11.31x
Online Health Researchers 16.62% 11.10x
Tampa and St Petersburg Trip Planners 20.02% 11.06x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 1.07x
The Childrens Place 0.03% 1.02x
Mens Wearhouse 0.03% 0.98x
White House Black Market 0.02% 0.94x
Gymboree 0.01% 0.88x
Journeys 0.02% 0.85x
Dressbarn 0.01% 0.85x
Banana Republic 0.01% 0.83x
Express 0.01% 0.82x
Carhartt 0.16% 0.81x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is piaa.org.

Website Composition Index
piaa.org 1.04% 53.76x
eveningsun.com 1.79% 51.60x
ldnews.com 1.86% 50.85x
gettysburgtimes.com 1.69% 50.81x
theburgnews.com 1.12% 48.38x
cumberlink.com 4.47% 48.11x
altoonamirror.com 2.93% 47.69x
local21news.com 9.36% 47.09x
wjactv.com 10.16% 47.01x
fox43.com 14.74% 45.84x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 19.17% 17.33x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.19% 14.06x
Pittsburgh News 33.12% 13.10x
Philadelphia Cluster 19.38% 12.60x
New Jersey Travel Location Cluster 3.66% 12.10x
Delaware Cluster 4.18% 10.69x
Australia & New Zealand Media 1.19% 9.53x
Ireland Cluster 2.57% 9.11x
Central California Cluster 1.81% 9.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 8.98x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male