Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 3.2 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 48.39% 24.69x
Pennsylvania County and Local Fair Visitors 44.07% 14.84x
Philadelphia Trip Planners 26.18% 14.49x
Liberal News Readers 22.00% 13.71x
Financial News Readers 20.61% 12.62x
Financial Business Intelligence Researchers 21.01% 12.24x
Tampa and St Petersburg Trip Planners 21.14% 11.95x
TV Advertising Professionals 19.59% 11.89x
Cholesterol Researchers 17.84% 11.63x
Advertising Professionals 19.84% 11.63x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 1.37x
Mens Wearhouse 0.01% 1.35x
Zumiez 0.01% 1.16x
American Eagle Outfitters 0.01% 1.08x
Express 0.01% 1.07x
Journeys 0.02% 1.05x
Victoria's Secret 0.02% 0.92x
Carhartt 0.10% 0.86x
Maurices 0.01% 0.81x
Old Navy 0.01% 0.77x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website Composition Index
statecollege.com 1.06% 57.44x
eveningsun.com 1.93% 53.03x
piaa.org 1.03% 52.42x
ldnews.com 2.17% 51.27x
gettysburgtimes.com 1.59% 50.99x
cumberlink.com 5.56% 49.16x
yorkdispatch.com 6.23% 48.58x
wearecentralpa.com 11.51% 48.19x
altoonamirror.com 3.04% 46.71x
gantdaily.com 2.21% 46.30x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 21.38% 19.92x
Lacrosse College Athletics 0.30% 15.65x
Philadelphia Cluster 19.69% 14.52x
Pittsburgh News 38.07% 14.26x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 14.20x
New Jersey Travel Location Cluster 4.40% 13.83x
Delaware Cluster 4.57% 13.50x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 12.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 11.52x
Virginia Athletics 0.11% 11.37x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male