Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 3 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 56.48% 24.76x
Republicans 48.17% 19.83x
Philadelphia Trip Planners 28.28% 12.23x
Northeastern Voters 24.79% 9.88x
Liberal News Readers 20.67% 9.73x
Pittsburgh Steelers Fans 24.03% 9.72x
Pittsburgh Penguins Fans 21.17% 9.20x
Cleveland Cavaliers Fans 20.06% 8.98x
Renaissance Faire Visitors 26.88% 8.98x
Financial News Readers 18.83% 8.94x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.49x
Jos A. Bank Clothiers 0.29% 1.30x
White House Black Market 0.36% 1.23x
REI 0.01% 1.21x
Bonobos 0.09% 1.19x
Gymboree 0.05% 1.16x
Talbots 0.04% 1.14x
American Eagle Outfitters 0.05% 1.14x
Dressbarn 0.04% 1.13x
Mens Wearhouse 0.41% 1.08x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is piaa.org.

Website Composition Index
piaa.org 1.17% 87.07x
eveningsun.com 3.31% 80.72x
statecollege.com 5.28% 80.46x
gettysburgtimes.com 1.93% 78.10x
yorkdispatch.com 6.87% 77.58x
lewistownsentinel.com 1.22% 76.97x
altoonamirror.com 3.87% 74.68x
visitcumberlandvalley.com 2.05% 73.60x
ldnews.com 3.49% 73.08x
hollywoodpnrc.com 1.60% 73.06x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 22.00% 20.63x
Lacrosse College Athletics 1.26% 14.29x
Delaware Cluster 6.12% 14.01x
New Jersey Travel Location Cluster 7.58% 13.89x
Philadelphia Cluster 17.02% 13.77x
Pittsburgh News 26.58% 13.76x
Mid-Atlantic Beaches 0.34% 13.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.50x
Local & Travel England - North Midlands 0.04% 11.09x
Virginia Athletics 0.38% 9.57x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male