CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 2.3 Million Devices

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Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Republicans.

Interest	Composition	Index
Republicans	39.54%	20.79x
Philadelphia Trip Planners	22.18%	12.69x
Pittsburgh Steelers Fans	18.17%	10.72x
Northeastern Voters	20.59%	9.77x
Philadelphia Phillies Fans	18.89%	9.75x
Mid-Range Grocery Shoppers	25.04%	9.43x
Pittsburgh Penguins Fans	16.60%	9.27x
Liberal News Readers	12.38%	9.14x
Financial News Readers	11.59%	8.23x
Ice Cream Shoppers	19.16%	8.20x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Talbots.

Location	Composition	Index
Talbots	0.04%	1.31x
Chicos	0.04%	1.20x
H&M	0.03%	1.20x
Lane Bryant	0.03%	1.19x
Carhartt	0.16%	1.08x
Club Monaco	0.01%	1.06x
Ralph Lauren	0.01%	1.03x
American Eagle Outfitters	0.03%	0.98x
Banana Republic	0.03%	0.95x
Levi Strauss	0.01%	0.94x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is pennswoods.net.

Website	Composition	Index
pennswoods.net	0.52%	153.60x
gametimepa.com	0.46%	152.75x
shipnc.com	0.41%	146.86x
amtshows.com	0.40%	140.74x
ymcaofcentrecounty.org	0.33%	139.48x
huntingdondailynews.com	0.40%	137.76x
berkebilefuneralhome.com	0.30%	133.29x
pennstateclothes.com	0.84%	132.89x
mydelgrossopark.com	1.59%	132.86x
gettysburgtimes.com	1.38%	132.19x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity	Composition	Index
Northeast Pennsylvania Cluster	20.40%	22.36x
Mid-Atlantic Beaches	0.36%	16.88x
Lacrosse College Athletics	2.11%	16.49x
Philadelphia Cluster	15.75%	16.39x
Pittsburgh News	18.56%	16.26x
New Jersey Travel Location Cluster	9.77%	15.44x
Delaware Cluster	4.95%	14.61x
Assorted Topics #11662 (Viral Media, Paid Traffic)	2.91%	11.10x
Virginia Athletics	0.46%	10.28x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.21%	9.64x

Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age and income brackets.

Age

55-64

Income

$100,000-$149,999