Explore the Central Pennsylvania Cluster Audience
Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.
INTERESTS
The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 43.90% | 29.23x |
| Pennsylvania County and Local Fair Visitors | 49.92% | 16.26x |
| Philadelphia Trip Planners | 24.84% | 15.29x |
| Financial Business Intelligence Researchers | 9.86% | 11.63x |
| Breast Cancer Fund Raisers | 6.25% | 11.30x |
| TV Advertising Professionals | 7.82% | 11.05x |
| Advertising Professionals | 9.39% | 10.58x |
| Renaissance Faire Visitors | 28.55% | 10.04x |
| COVID Testing Researchers | 6.26% | 9.92x |
| Audio Equipment Researchers | 17.62% | 9.83x |
Composition Percentage:
The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
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APPAREL RETAILERS
The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 2.80x |
| American Eagle Outfitters | 0.04% | 2.48x |
| Jos A. Bank Clothiers | 0.01% | 1.82x |
| H&M | 0.02% | 1.71x |
| Lululemon | 0.01% | 1.26x |
| Talbots | 0.02% | 1.25x |
| LOFT | 0.01% | 1.25x |
| White House Black Market | 0.02% | 1.23x |
| Maurices | 0.04% | 1.20x |
| Victoria's Secret | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
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WEBSITES
The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is theburgnews.com.
| Website | Composition | Index |
| theburgnews.com | 1.41% | 66.86x |
| piaa.org | 1.44% | 66.13x |
| cumberlink.com | 2.63% | 66.09x |
| statecollege.com | 4.75% | 63.46x |
| wjactv.com | 10.86% | 62.74x |
| local21news.com | 9.83% | 62.34x |
| eveningsun.com | 2.52% | 60.75x |
| wearecentralpa.com | 14.76% | 59.95x |
| fox43.com | 17.75% | 59.00x |
| altoonamirror.com | 3.88% | 57.75x |
Composition Percentage:
The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.07% | 29.39x |
| Northeast Pennsylvania Cluster | 19.52% | 18.56x |
| New Jersey Travel Location Cluster | 3.80% | 14.92x |
| Pittsburgh News | 27.11% | 14.41x |
| Philadelphia Cluster | 16.68% | 13.13x |
| Delaware Cluster | 4.17% | 11.75x |
| Ohio Universities | 1.64% | 11.74x |
| Northern California Cluster | 5.15% | 10.24x |
| Assorted Topics (Viral Media, Paid Traffic) | 10.31% | 9.35x |
| Hudson Valley New York Media | 4.28% | 9.17x |
Composition Percentage:
The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
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DEMOGRAPHICS
The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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