Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 2.7 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 41.50% 34.31x
Republicans 33.67% 25.82x
Philadelphia Trip Planners 17.74% 14.94x
Pittsburgh Steelers Fans 14.76% 12.01x
Northeastern Voters 16.72% 11.89x
Liberal News Readers 11.95% 11.34x
Pittsburgh Penguins Fans 13.27% 11.06x
Philadelphia Phillies Fans 15.58% 11.00x
Mid-Range Grocery Shoppers 17.74% 10.53x
Financial News Readers 10.51% 10.01x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.11x
Journeys 0.08% 1.41x
Talbots 0.06% 1.36x
Jos A. Bank Clothiers 0.36% 1.31x
Gymboree 0.07% 1.29x
The North Face 0.02% 1.25x
LL Bean 0.01% 1.20x
Dressbarn 0.06% 1.16x
Columbia 0.02% 1.15x
White House Black Market 0.29% 1.13x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is piaa.org.

Website Composition Index
piaa.org 1.68% 78.74x
cpbj.com 1.38% 74.66x
eveningsun.com 3.21% 71.78x
statecollege.com 5.82% 71.15x
gettysburgtimes.com 1.80% 69.94x
lewistownsentinel.com 1.23% 69.68x
yorkdispatch.com 6.97% 69.04x
altoonamirror.com 3.75% 66.23x
hollywoodpnrc.com 1.89% 65.44x
visitcumberlandvalley.com 2.45% 65.15x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 22.35% 19.88x
Lacrosse College Athletics 1.53% 14.35x
Pittsburgh News 23.15% 13.98x
Philadelphia Cluster 16.04% 13.84x
Mid-Atlantic Beaches 0.34% 13.47x
New Jersey Travel Location Cluster 8.00% 13.19x
Delaware Cluster 5.61% 12.96x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.82x
Local & Travel England - North Midlands 0.04% 10.00x
Virginia Athletics 0.44% 9.46x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male