Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 4.8 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 37.99% 34.49x
Pennsylvania County and Local Fair Visitors 42.33% 23.46x
Philadelphia Trip Planners 18.76% 22.00x
Liberal News Readers 11.67% 18.06x
Country Music Fans 14.87% 16.82x
Tampa and St Petersburg Trip Planners 13.73% 16.81x
Streaming Radio Listeners 16.02% 16.75x
Women’s Lifestyle Blogs Researchers 11.67% 16.60x
Readers of South Asian Content 12.13% 16.40x
Breast Cancer Fund Raisers 11.90% 16.32x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Journeys.

Location Composition Index
Journeys 0.02% 1.62x
Mens Wearhouse 0.02% 1.61x
The Childrens Place 0.01% 1.19x
Victoria's Secret 0.01% 0.99x
Carhartt 0.16% 0.84x
Old Navy 0.02% 0.81x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website Composition Index
statecollege.com 1.55% 34.34x
piaa.org 1.02% 34.06x
eveningsun.com 2.56% 31.82x
gettysburgtimes.com 1.57% 31.70x
ldnews.com 2.72% 31.32x
cumberlink.com 6.27% 30.42x
lewistownsentinel.com 1.02% 30.02x
gantdaily.com 1.47% 29.68x
thecourierexpress.com 1.33% 29.59x
yorkdispatch.com 6.91% 29.48x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 21.93% 23.42x
Philadelphia Cluster 17.24% 17.13x
Pittsburgh News 30.96% 16.37x
Celebrity Gossip 0.59% 14.39x
New Jersey Travel Location Cluster 3.97% 13.72x
Conservatives & Conspiracies 3.75% 12.40x
Delaware Cluster 4.15% 12.26x
Assorted Topics (Viral Media, Paid Traffic) 8.98% 11.92x
South Carolina Beach Travel 0.36% 11.91x
Pool Cleaning 0.32% 11.62x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female