Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 3.7 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 48.74% 21.60x
Pennsylvania County and Local Fair Visitors 42.80% 13.26x
Philadelphia Trip Planners 24.92% 12.67x
Liberal News Readers 22.47% 11.92x
Financial News Readers 19.85% 10.98x
TV Advertising Professionals 19.68% 10.82x
Financial Business Intelligence Researchers 20.72% 10.82x
Tampa and St Petersburg Trip Planners 20.76% 10.58x
Cholesterol Researchers 17.92% 10.57x
Advertising Professionals 18.96% 10.47x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Hollister.

Location Composition Index
Hollister 0.01% 1.03x
Dressbarn 0.01% 1.02x
Mens Wearhouse 0.02% 1.01x
White House Black Market 0.01% 0.95x
The Childrens Place 0.02% 0.92x
Journeys 0.02% 0.90x
Old Navy 0.02% 0.88x
Chicos 0.01% 0.87x
Banana Republic 0.01% 0.82x
Carhartt 0.13% 0.79x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is gantdaily.com.

Website Composition Index
gantdaily.com 1.21% 48.21x
piaa.org 1.25% 47.70x
eveningsun.com 1.49% 47.14x
ldnews.com 1.81% 45.49x
gettysburgtimes.com 1.71% 45.48x
cumberlink.com 4.48% 44.18x
yorkdispatch.com 5.30% 43.55x
altoonamirror.com 2.71% 43.21x
wjactv.com 9.33% 42.23x
wearecentralpa.com 13.56% 42.00x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 19.70% 17.01x
Pittsburgh News 35.07% 12.84x
Philadelphia Cluster 20.14% 12.39x
New Jersey Travel Location Cluster 3.66% 11.86x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 10.98x
Delaware Cluster 3.99% 10.30x
Mid-Atlantic Beaches 0.05% 9.59x
Australia & New Zealand Media 1.47% 9.30x
Ireland Cluster 3.34% 9.11x
Lacrosse College Athletics 0.20% 9.00x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male