Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 2.5 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 49.15% 34.67x
Republicans 39.92% 24.54x
Philadelphia Trip Planners 21.62% 13.78x
Pittsburgh Steelers Fans 17.01% 12.18x
Northeastern Voters 20.04% 11.96x
Philadelphia Phillies Fans 18.12% 11.45x
Pittsburgh Penguins Fans 15.56% 10.98x
Mid-Range Grocery Shoppers 21.42% 10.47x
Liberal News Readers 13.56% 10.16x
Ice Cream Shoppers 15.52% 10.04x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.42x
Mens Wearhouse 0.31% 0.95x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is piaa.org.

Website Composition Index
piaa.org 2.59% 115.90x
cpbj.com 2.08% 111.77x
eveningsun.com 3.28% 106.48x
statecollege.com 6.72% 105.21x
lewistownsentinel.com 1.38% 102.97x
gettysburgtimes.com 1.71% 102.04x
yorkdispatch.com 6.97% 102.04x
gantdaily.com 1.71% 100.02x
visitcumberlandvalley.com 2.59% 99.35x
altoonamirror.com 3.97% 99.10x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 21.52% 21.83x
Lacrosse College Athletics 1.90% 15.60x
Pittsburgh News 21.04% 15.18x
Philadelphia Cluster 15.63% 15.11x
New Jersey Travel Location Cluster 8.07% 14.72x
Delaware Cluster 4.72% 13.68x
Assorted Topics (Viral Media, Paid Traffic) 4.33% 8.93x
West Virginia News 4.48% 8.73x
Baltimore Cluster 16.10% 8.40x
South Carolina Beach Travel 1.81% 8.29x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male