Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 5.1 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 44.72% 21.06x
Pennsylvania County and Local Fair Visitors 43.01% 14.75x
Philadelphia Trip Planners 23.08% 11.31x
Liberal News Readers 19.03% 9.68x
Northeastern Voters 22.57% 9.07x
Financial News Readers 17.56% 8.86x
Tampa and St Petersburg Trip Planners 17.50% 8.70x
Pittsburgh Penguins Fans 19.87% 8.65x
Pittsburgh Steelers Fans 20.90% 8.63x
Financial Business Intelligence Researchers 17.11% 8.51x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.37x
Carhartt 0.12% 0.82x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website Composition Index
statecollege.com 1.97% 41.10x
piaa.org 1.19% 40.82x
eveningsun.com 2.49% 38.88x
gettysburgtimes.com 1.44% 38.32x
lewistownsentinel.com 1.13% 37.24x
ldnews.com 3.08% 37.13x
publicopiniononline.com 2.60% 36.80x
gantdaily.com 1.39% 36.60x
altoonamirror.com 3.20% 35.90x
cumberlink.com 7.15% 35.85x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 24.41% 16.80x
Philadelphia Cluster 19.83% 12.24x
Pittsburgh News 37.03% 11.96x
Lacrosse College Athletics 0.57% 10.94x
New Jersey Travel Location Cluster 5.50% 10.71x
Delaware Cluster 5.05% 10.24x
Mid-Atlantic Beaches 0.15% 9.99x
Local & Travel England - North Midlands 0.05% 9.55x
Environmental Conservation 0.04% 8.67x
West Virginia News 8.51% 7.78x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male