Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 1.9 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 43.90% 29.23x
Pennsylvania County and Local Fair Visitors 49.92% 16.26x
Philadelphia Trip Planners 24.84% 15.29x
Financial Business Intelligence Researchers 9.86% 11.63x
Breast Cancer Fund Raisers 6.25% 11.30x
TV Advertising Professionals 7.82% 11.05x
Advertising Professionals 9.39% 10.58x
Renaissance Faire Visitors 28.55% 10.04x
COVID Testing Researchers 6.26% 9.92x
Audio Equipment Researchers 17.62% 9.83x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Gap.

Location Composition Index
Gap 0.02% 2.80x
American Eagle Outfitters 0.04% 2.48x
Jos A. Bank Clothiers 0.01% 1.82x
H&M 0.02% 1.71x
Lululemon 0.01% 1.26x
Talbots 0.02% 1.25x
LOFT 0.01% 1.25x
White House Black Market 0.02% 1.23x
Maurices 0.04% 1.20x
Victoria's Secret 0.02% 1.19x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is theburgnews.com.

Website Composition Index
theburgnews.com 1.41% 66.86x
piaa.org 1.44% 66.13x
cumberlink.com 2.63% 66.09x
statecollege.com 4.75% 63.46x
wjactv.com 10.86% 62.74x
local21news.com 9.83% 62.34x
eveningsun.com 2.52% 60.75x
wearecentralpa.com 14.76% 59.95x
fox43.com 17.75% 59.00x
altoonamirror.com 3.88% 57.75x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.07% 29.39x
Northeast Pennsylvania Cluster 19.52% 18.56x
New Jersey Travel Location Cluster 3.80% 14.92x
Pittsburgh News 27.11% 14.41x
Philadelphia Cluster 16.68% 13.13x
Delaware Cluster 4.17% 11.75x
Ohio Universities 1.64% 11.74x
Northern California Cluster 5.15% 10.24x
Assorted Topics (Viral Media, Paid Traffic) 10.31% 9.35x
Hudson Valley New York Media 4.28% 9.17x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male