Dstillery Audiences

CENTRAL PENNSYLVANIA CLUSTER

Audience Size: 4.3 Million Devices

Explore the Central Pennsylvania Cluster Audience

Below you'll find more information about the Central Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Central Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 47.88% 22.28x
Republicans 42.62% 18.80x
Pennsylvania County and Local Fair Visitors 43.05% 15.30x
Philadelphia Trip Planners 24.48% 11.41x
Liberal News Readers 20.70% 9.79x
Tampa and St Petersburg Trip Planners 19.23% 9.26x
Financial News Readers 18.64% 9.03x
Financial Business Intelligence Researchers 18.81% 8.79x
Pittsburgh Steelers Fans 20.78% 8.77x
Country Music Fans 18.82% 8.65x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central Pennsylvania Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 1.21x
Michael Kors 0.01% 1.11x
Jos A. Bank Clothiers 0.01% 1.03x
Journeys 0.02% 0.98x
Carhartt 0.14% 0.91x
Old Navy 0.02% 0.86x
Express 0.01% 0.86x
The Childrens Place 0.02% 0.85x
Chicos 0.01% 0.83x
Zumiez 0.01% 0.80x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central Pennsylvania Cluster audience is statecollege.com.

Website Composition Index
statecollege.com 2.87% 48.87x
eveningsun.com 2.67% 46.17x
visitcumberlandvalley.com 1.01% 45.74x
gettysburgtimes.com 1.34% 45.66x
piaa.org 1.79% 45.48x
lewistownsentinel.com 1.15% 44.05x
altoonamirror.com 3.48% 43.56x
publicopiniononline.com 3.16% 43.00x
ldnews.com 3.25% 42.87x
gantdaily.com 1.56% 42.85x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central Pennsylvania Cluster audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 21.61% 17.36x
Pittsburgh News 30.82% 12.29x
Lacrosse College Athletics 0.75% 11.99x
Philadelphia Cluster 16.78% 11.98x
Mid-Atlantic Beaches 0.19% 11.77x
Delaware Cluster 4.79% 11.51x
New Jersey Travel Location Cluster 5.96% 11.50x
Local & Travel England - North Midlands 0.05% 11.24x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 9.67x
Environmental Conservation 0.04% 8.52x
Composition Percentage: The overlap percentage between the Central Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male