Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.9 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 32.78% 14.69x
Ohio State Buckeyes Fans 31.11% 12.48x
Ohio County and Local Fair Visitors 34.56% 10.21x
Country Music Fans 21.34% 9.14x
Liberal News Readers 18.92% 8.91x
Tampa and St Petersburg Trip Planners 20.15% 8.79x
Cleveland Indians Fans 21.93% 8.72x
Streaming Radio Listeners 19.49% 8.59x
Conservative News Readers 19.96% 8.18x
Law Enforcement Officers 20.86% 8.16x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Buckle.

Location Composition Index
Buckle 0.40% 1.61x
Talbots 0.04% 1.19x
Jos A. Bank Clothiers 0.28% 1.14x
Journeys 0.05% 1.11x
Mens Wearhouse 0.43% 1.05x
White House Black Market 0.33% 1.05x
Hollister 0.04% 1.00x
Chicos 0.05% 0.99x
Johnston and Murphy 0.48% 0.99x
Brooks Brothers 0.02% 0.98x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is danberry.com.

Website Composition Index
danberry.com 1.98% 126.01x
toledo.com 2.81% 120.81x
metroparkstoledo.com 1.89% 120.13x
myfox28columbus.com 11.42% 114.94x
sent-trib.com 2.05% 113.93x
advertiser-tribune.com 2.26% 111.90x
marionstar.com 2.87% 107.48x
bucyrustelegraphforum.com 1.74% 107.36x
crescent-news.com 2.46% 104.19x
newarkadvocate.com 6.55% 103.74x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 16.30% 45.11x
Cincinnati Cluster 30.13% 17.36x
Cleveland News 33.23% 16.90x
College Sports 1.92% 15.79x
Local & Travel England - North Midlands 0.05% 13.18x
West Virginia News 9.10% 12.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 12.54x
ISPs & Local Services 0.03% 10.26x
Environmental Conservation 0.05% 9.99x
Indiana Finance & Business Cluster 6.60% 9.83x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female