Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.5 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 26.61% 18.86x
Ohio State Buckeyes Fans 21.95% 15.58x
Cleveland Indians Fans 18.86% 11.97x
Water Park Visitors 21.26% 10.24x
Cleveland Browns Fans 14.17% 10.23x
Country Music Fans 13.07% 9.91x
Tampa and St Petersburg Trip Planners 13.27% 9.67x
Liberal News Readers 12.77% 9.64x
Cininnati Reds Fans 14.35% 9.52x
Cincinnati Bengals Fans 12.11% 9.21x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.22x
Mens Wearhouse 0.33% 1.00x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is toledo.com.

Website Composition Index
toledo.com 2.48% 181.09x
danberry.com 2.46% 177.78x
coldrencrates.com 1.04% 171.85x
crawfordcountynow.com 1.48% 168.62x
advertiser-tribune.com 2.44% 165.46x
wktn.com 1.03% 165.19x
myfox28columbus.com 8.23% 165.00x
sent-trib.com 2.90% 156.89x
bucyrustelegraphforum.com 1.73% 156.45x
metroparks.net 1.56% 154.86x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 17.87% 50.88x
Cincinnati Cluster 24.06% 18.77x
Cleveland News 30.28% 17.95x
College Sports 2.73% 17.56x
West Virginia News 6.47% 12.62x
Assorted Topics (Viral Media, Paid Traffic) 4.31% 8.89x
Indiana Finance & Business Cluster 4.39% 8.22x
Michigan Cluster 16.29% 7.14x
Australia & New Zealand Media 2.40% 7.14x
Indiana News & Business Cluster 10.55% 7.14x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female