Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 2.6 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 30.33% 14.34x
Ohio State Buckeyes Fans 30.88% 12.15x
Ohio County and Local Fair Visitors 33.79% 11.36x
Country Music Fans 20.24% 9.30x
Liberal News Readers 18.94% 8.95x
Tampa and St Petersburg Trip Planners 18.42% 8.87x
Cleveland Indians Fans 22.19% 8.68x
Streaming Radio Listeners 19.00% 8.63x
Conservative News Readers 19.29% 8.48x
Breast Cancer Fund Raisers 16.88% 8.25x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Maurices.

Location Composition Index
Maurices 0.01% 2.33x
Carhartt 0.34% 2.22x
Chicos 0.02% 1.52x
Gymboree 0.01% 1.47x
Victoria's Secret 0.04% 1.38x
Jos A. Bank Clothiers 0.01% 1.31x
Buckle 0.02% 1.30x
Talbots 0.01% 1.25x
Journeys 0.02% 1.19x
H&M 0.01% 1.07x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is toledo.com.

Website Composition Index
toledo.com 1.52% 80.81x
myfox28columbus.com 9.27% 74.58x
peakofohio.com 1.20% 73.82x
sent-trib.com 1.78% 73.34x
advertiser-tribune.com 2.34% 71.25x
bucyrustelegraphforum.com 1.39% 70.13x
limaohio.com 2.17% 69.65x
crescent-news.com 1.90% 66.83x
snyderfuneralhomes.com 1.47% 66.82x
hollywoodcasinotoledo.com 1.15% 65.90x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 14.03% 40.03x
Cincinnati Cluster 36.02% 15.75x
Cleveland News 41.38% 15.26x
College Sports 1.22% 14.49x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 13.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 12.14x
Local & Travel England - North Midlands 0.05% 11.67x
West Virginia News 11.25% 11.40x
Environmental Conservation 0.06% 10.98x
Right Wing Blogs - Political Activism 0.21% 9.62x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female