Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.9 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 33.93% 17.19x
Ohio State Buckeyes Fans 37.40% 13.96x
Ohio County and Local Fair Visitors 36.47% 10.58x
Golden State Warriors Fans 23.67% 10.13x
Cincinnati Bengals Fans 23.85% 10.12x
Liberal News Readers 19.03% 10.10x
Streaming Radio Listeners 20.83% 9.73x
Breast Cancer Fund Raisers 17.98% 9.42x
Country Music Fans 20.65% 9.35x
Voters 19.75% 9.31x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 2.42x
J. Crew 0.02% 1.72x
Carhartt 0.28% 1.45x
H&M 0.01% 1.44x
Gymboree 0.02% 1.37x
Forever 21 0.01% 1.36x
Aeropostale 0.02% 1.36x
Buckle 0.03% 1.36x
Michael Kors 0.01% 1.35x
Victoria's Secret 0.03% 1.24x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.

Website Composition Index
myfox28columbus.com 6.09% 91.17x
sent-trib.com 3.50% 89.43x
hometownstations.com 5.57% 86.06x
advertiser-tribune.com 2.18% 80.57x
galioninquirer.com 1.06% 78.43x
crawfordcountynow.com 2.55% 77.43x
nbc24.com 3.78% 76.60x
crescent-news.com 1.99% 76.59x
norwalkreflector.com 2.91% 74.60x
delgazette.com 1.79% 73.87x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 11.09% 48.95x
College Sports 0.55% 19.29x
Cleveland News 44.52% 17.21x
Cincinnati Cluster 42.03% 17.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 14.67x
West Virginia News 9.51% 11.38x
Environmental Conservation 0.05% 11.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 9.87x
Right Wing Blogs - Political Activism 0.03% 9.63x
Assorted Topics (Freebies, Gardens, Jewelry) 2.28% 9.51x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male