Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.6 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 35.64% 20.14x
Ohio State Buckeyes Fans 38.98% 15.98x
Ohio County and Local Fair Visitors 38.97% 12.72x
Liberal News Readers 20.27% 12.37x
Streaming Radio Listeners 21.87% 11.42x
Country Music Fans 22.61% 11.41x
Golden State Warriors Fans 24.88% 11.38x
Breast Cancer Fund Raisers 18.58% 11.36x
Cincinnati Bengals Fans 24.48% 11.29x
Law Enforcement Officers 22.90% 11.09x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.79x
Journeys 0.03% 1.45x
H&M 0.01% 1.37x
J. Crew 0.01% 1.35x
Express 0.02% 1.30x
Old Navy 0.03% 1.28x
Buckle 0.02% 1.22x
Mens Wearhouse 0.02% 1.21x
Maurices 0.03% 1.20x
Gymboree 0.01% 1.11x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.

Website Composition Index
myfox28columbus.com 7.16% 100.57x
sent-trib.com 3.18% 97.33x
hometownstations.com 5.98% 90.84x
advertiser-tribune.com 2.26% 90.17x
newarkadvocate.com 7.00% 87.33x
crescent-news.com 1.81% 87.10x
crawfordcountynow.com 2.43% 86.80x
lancastereaglegazette.com 3.27% 85.24x
thenews-messenger.com 3.22% 85.06x
norwalkreflector.com 3.66% 82.78x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 12.35% 52.98x
College Sports 0.63% 23.44x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 23.36x
Cincinnati Cluster 43.97% 20.91x
Cleveland News 47.21% 20.16x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 13.79x
West Virginia News 10.58% 13.28x
Right Wing Blogs - Political Activism 0.08% 12.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 11.87x
Natural & Healthy Living Researchers 0.25% 11.52x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female