Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.5 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 27.15% 17.03x
Ohio State Buckeyes Fans 23.98% 14.17x
Cleveland Indians Fans 19.86% 11.54x
Cleveland Browns Fans 15.03% 9.48x
Country Music Fans 13.71% 8.91x
Liberal News Readers 13.10% 8.91x
Water Park Visitors 24.41% 8.90x
Cininnati Reds Fans 16.22% 8.84x
Tampa and St Petersburg Trip Planners 14.31% 8.74x
Cincinnati Bengals Fans 13.14% 8.25x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Madewell.

Location Composition Index
Madewell 0.06% 3.72x
Forever 21 0.07% 2.04x
Brooks Brothers 0.05% 1.51x
Gymboree 0.04% 1.50x
Old Navy 0.07% 1.26x
Carhartt 0.23% 1.25x
Eddie Bauer 0.01% 1.20x
Abercrombie & Fitch 0.04% 1.09x
Chicos 0.05% 1.08x
Lane Bryant 0.04% 1.08x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is toledo.com.

Website Composition Index
toledo.com 2.48% 220.68x
danberry.com 2.25% 217.46x
coldrencrates.com 1.04% 201.94x
myfox28columbus.com 5.52% 198.96x
crawfordcountynow.com 1.95% 195.46x
bucyrustelegraphforum.com 1.87% 194.84x
wktn.com 1.31% 194.18x
sent-trib.com 3.07% 188.29x
advertiser-tribune.com 2.64% 188.17x
metroparks.net 1.89% 180.35x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 18.93% 56.05x
Cincinnati Cluster 20.89% 19.70x
College Sports 3.00% 19.37x
Cleveland News 27.10% 18.96x
West Virginia News 6.12% 12.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 11.63x
ISPs & Local Services 0.08% 10.82x
Assorted Topics (Viral Media, Paid Traffic) 3.74% 10.47x
Local & Travel England - North Midlands 0.03% 10.10x
Environmental Conservation 0.04% 8.48x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male