Explore the Central & Northwest Ohio Cluster Audience
Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.
INTERESTS
The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 27.74% | 30.31x |
| Ohio State Buckeyes Fans | 31.39% | 22.99x |
| Country Music Fans | 19.71% | 22.29x |
| Liberal News Readers | 14.23% | 22.02x |
| Law Enforcement Officers | 21.90% | 20.66x |
| Tampa and St Petersburg Trip Planners | 14.96% | 18.32x |
| Financial Business Intelligence Researchers | 13.14% | 18.28x |
| Readers of South Asian Content | 13.50% | 18.26x |
| TV Advertising Professionals | 10.22% | 18.13x |
| Conservative News Readers | 17.15% | 18.13x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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APPAREL RETAILERS
The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.08% | 2.07x |
| Carhartt | 0.48% | 1.84x |
| Mens Wearhouse | 0.02% | 1.31x |
| Maurices | 0.02% | 1.30x |
| Express | 0.01% | 1.26x |
| Victoria's Secret | 0.02% | 1.24x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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WEBSITES
The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.
| Website | Composition | Index |
| myfox28columbus.com | 8.21% | 60.78x |
| sent-trib.com | 2.58% | 58.48x |
| hometownstations.com | 4.93% | 57.73x |
| bucyrustelegraphforum.com | 1.47% | 57.60x |
| crescent-news.com | 1.81% | 54.60x |
| advertiser-tribune.com | 2.03% | 53.63x |
| lancastereaglegazette.com | 3.56% | 53.60x |
| newarkadvocate.com | 7.83% | 52.47x |
| thisweeknews.com | 6.92% | 51.64x |
| thenews-messenger.com | 3.69% | 50.78x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 10.09% | 49.77x |
| Cleveland News | 44.92% | 22.42x |
| Cincinnati Cluster | 36.29% | 22.23x |
| Central California Cluster | 4.01% | 18.43x |
| West Virginia News | 11.63% | 15.18x |
| Organic Beauty & Skincare Products | 0.62% | 14.04x |
| Northern California Cluster | 7.40% | 13.53x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 13.21x |
| Ireland Cluster | 3.78% | 12.94x |
| Pakistan Cluster | 1.16% | 12.86x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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DEMOGRAPHICS
The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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