Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.7 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 40.93% 14.20x
Ohio State Buckeyes Fans 37.81% 13.71x
Ohio County and Local Fair Visitors 42.25% 9.21x
Cleveland Indians Fans 27.38% 9.14x
Cininnati Reds Fans 26.06% 8.99x
Liberal News Readers 24.04% 8.92x
Streaming Radio Listeners 25.18% 8.44x
Country Music Fans 26.49% 8.43x
Cincinnati Bengals Fans 27.00% 8.39x
Law Enforcement Officers 26.17% 8.21x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.77x
Talbots 0.02% 1.52x
Gymboree 0.02% 1.51x
J. Crew 0.01% 1.49x
The Childrens Place 0.02% 1.31x
Aeropostale 0.02% 1.31x
Journeys 0.03% 1.29x
Jos A. Bank Clothiers 0.01% 1.24x
Banana Republic 0.02% 1.22x
Maurices 0.03% 1.20x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.

Website Composition Index
myfox28columbus.com 7.73% 83.91x
hometownstations.com 5.21% 79.20x
sent-trib.com 2.87% 77.88x
lancastereaglegazette.com 3.49% 73.52x
advertiser-tribune.com 2.01% 73.10x
newarkadvocate.com 7.57% 71.71x
crescent-news.com 1.85% 71.59x
bucyrustelegraphforum.com 1.53% 70.64x
thisweeknews.com 7.23% 69.35x
marionstar.com 4.29% 69.30x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 13.69% 38.57x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 17.94x
College Sports 0.83% 16.07x
Cincinnati Cluster 46.20% 15.91x
Cleveland News 51.16% 15.66x
West Virginia News 12.00% 11.68x
Local & Travel England - North Midlands 0.06% 10.41x
Right Wing Blogs - Political Activism 0.11% 9.35x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 9.03x
Environmental Conservation 0.05% 8.92x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female