Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.5 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 34.86% 18.72x
Ohio State Buckeyes Fans 39.20% 14.72x
Ohio County and Local Fair Visitors 38.91% 11.49x
Golden State Warriors Fans 24.65% 11.07x
Liberal News Readers 19.15% 10.97x
Cincinnati Bengals Fans 23.52% 10.49x
Streaming Radio Listeners 20.66% 10.45x
Breast Cancer Fund Raisers 17.59% 10.31x
Country Music Fans 21.14% 10.19x
Cininnati Reds Fans 27.70% 10.04x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 3.25x
Chicos 0.01% 1.89x
Carhartt 0.12% 1.69x
Old Navy 0.01% 1.48x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.

Website Composition Index
myfox28columbus.com 7.08% 102.36x
sent-trib.com 3.78% 99.40x
hometownstations.com 6.03% 92.76x
lancastereaglegazette.com 3.13% 89.46x
crawfordcountynow.com 2.44% 89.02x
advertiser-tribune.com 2.36% 88.33x
crescent-news.com 1.92% 86.53x
newarkadvocate.com 6.67% 85.86x
bucyrustelegraphforum.com 1.57% 84.75x
thenews-messenger.com 3.01% 84.05x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 12.04% 53.24x
Cincinnati Cluster 42.07% 19.49x
College Sports 0.58% 19.11x
Cleveland News 46.02% 18.86x
West Virginia News 9.92% 12.53x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 12.27x
Natural & Healthy Living Researchers 0.15% 11.03x
General Interest 0.02% 11.02x
Environmental Conservation 0.04% 10.13x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 10.01x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male