Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 2 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 36.88% 13.40x
Ohio State Buckeyes Fans 32.65% 11.74x
Ohio County and Local Fair Visitors 33.34% 9.99x
Country Music Fans 24.25% 9.49x
Tampa and St Petersburg Trip Planners 23.68% 9.06x
South Carolina Gamecocks Fans 22.80% 8.57x
Penn State Nittany Lions Fans 22.26% 8.56x
Conservative News Readers 24.05% 8.54x
Liberal News Readers 24.20% 8.48x
Streaming Radio Listeners 24.11% 8.24x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.47% 1.84x
Buckle 0.06% 1.48x
Talbots 0.03% 1.38x
Chicos 0.05% 1.24x
American Eagle Outfitters 0.04% 1.09x
Journeys 0.08% 1.08x
Gymboree 0.04% 1.08x
White House Black Market 0.04% 1.01x
Dressbarn 0.02% 0.99x
Victoria's Secret 0.09% 0.98x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is danberry.com.

Website Composition Index
danberry.com 1.16% 113.51x
toledo.com 2.51% 111.11x
metroparkstoledo.com 1.53% 110.21x
sent-trib.com 2.11% 102.69x
myfox28columbus.com 10.57% 101.68x
advertiser-tribune.com 2.51% 98.75x
peakofohio.com 2.04% 94.77x
bucyrustelegraphforum.com 1.58% 93.08x
crescent-news.com 2.21% 90.13x
snyderfuneralhomes.com 2.46% 89.44x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 15.88% 45.57x
Cincinnati Cluster 31.37% 16.83x
Cleveland News 36.16% 16.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 15.68x
College Sports 1.70% 15.60x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 14.44x
Local & Travel England - North Midlands 0.07% 13.78x
West Virginia News 10.09% 13.04x
ISPs & Local Services 0.02% 12.68x
Environmental Conservation 0.07% 12.62x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female