Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.7 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 28.34% 15.98x
Ohio State Buckeyes Fans 26.68% 13.24x
Cleveland Indians Fans 19.18% 9.66x
Cleveland Browns Fans 15.98% 8.70x
Liberal News Readers 15.69% 8.68x
Country Music Fans 17.29% 8.63x
Water Park Visitors 21.32% 8.62x
Tampa and St Petersburg Trip Planners 16.60% 8.41x
Cincinnati Bengals Fans 15.33% 8.39x
Streaming Radio Listeners 16.20% 8.30x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Buckle.

Location Composition Index
Buckle 0.37% 1.72x
Express Outlets 0.02% 1.58x
Lane Bryant 0.07% 1.38x
Journeys 0.08% 1.37x
Talbots 0.06% 1.31x
Gymboree 0.07% 1.23x
Chicos 0.07% 1.22x
Abercrombie & Fitch 0.04% 1.12x
Aeropostale 0.07% 1.10x
Jos A. Bank Clothiers 0.30% 1.08x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is danberry.com.

Website Composition Index
danberry.com 2.32% 112.29x
toledo.com 3.19% 108.60x
metroparkstoledo.com 2.26% 107.81x
advertiser-tribune.com 2.17% 105.99x
metroparks.net 1.03% 100.92x
myfox28columbus.com 10.97% 99.59x
sent-trib.com 2.36% 98.84x
bucyrustelegraphforum.com 1.76% 97.82x
marionstar.com 2.96% 97.14x
lancastereaglegazette.com 3.42% 94.97x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 17.52% 42.59x
Cincinnati Cluster 29.45% 16.50x
Cleveland News 33.51% 16.04x
College Sports 2.21% 15.98x
West Virginia News 7.99% 11.87x
Local & Travel England - North Midlands 0.04% 10.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.76x
ISPs & Local Services 0.04% 9.05x
Indiana Finance & Business Cluster 5.79% 8.35x
Environmental Conservation 0.05% 7.83x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female