Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.1 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 31.31% 13.44x
Vacation Rental Accommodation Researchers 7.19% 11.63x
Golden State Warriors Fans 19.06% 11.61x
Drama Show Watchers 8.39% 10.27x
Financial Business Intelligence Researchers 9.13% 10.20x
Nashville Trip Planners 17.15% 10.12x
Breast Cancer Fund Raisers 6.38% 9.95x
Ohio County and Local Fair Visitors 35.09% 9.91x
Cincinnati Bengals Fans 17.04% 9.72x
TV Advertising Professionals 7.48% 9.66x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.02% 3.98x
Lane Bryant 0.02% 1.75x
Maurices 0.06% 1.69x
Hollister 0.02% 1.54x
Mens Wearhouse 0.02% 1.47x
The Childrens Place 0.01% 1.45x
J. Crew 0.02% 1.38x
Buckle 0.02% 1.23x
Talbots 0.02% 1.12x
Journeys 0.03% 1.10x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is sent-trib.com.

Website Composition Index
sent-trib.com 1.05% 116.91x
myfox28columbus.com 4.85% 105.67x
crawfordcountynow.com 4.18% 105.59x
thisweeknews.com 1.05% 97.87x
advertiser-tribune.com 2.44% 93.66x
wktn.com 3.45% 93.05x
norwalkreflector.com 2.91% 92.88x
delgazette.com 1.70% 89.86x
hometownstations.com 7.77% 87.06x
bucyrustelegraphforum.com 5.02% 83.69x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.77% 48.23x
Ohio Universities 6.74% 48.18x
Cleveland News 37.18% 17.15x
College Sports 0.25% 16.65x
Cincinnati Cluster 34.32% 14.51x
Northern California Cluster 6.27% 12.40x
New Jersey Travel Location Cluster 3.09% 12.08x
Florida Naples News Cluster 4.25% 11.66x
West Virginia News 10.11% 11.53x
New Hampshire News 3.87% 11.19x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male