Explore the Central & Northwest Ohio Cluster Audience
Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.
INTERESTS
The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 30.74% | 15.07x |
| Ohio State Buckeyes Fans | 29.66% | 12.65x |
| Ohio County and Local Fair Visitors | 32.87% | 10.32x |
| Country Music Fans | 21.77% | 9.39x |
| Liberal News Readers | 18.39% | 9.35x |
| Tampa and St Petersburg Trip Planners | 19.96% | 9.15x |
| Streaming Radio Listeners | 19.28% | 8.81x |
| Conservative News Readers | 19.90% | 8.75x |
| Cleveland Indians Fans | 21.12% | 8.73x |
| South Carolina Gamecocks Fans | 19.33% | 8.59x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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APPAREL RETAILERS
The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.58% | 2.11x |
| Buckle | 0.05% | 1.33x |
| Talbots | 0.03% | 1.27x |
| Chicos | 0.04% | 1.22x |
| Gymboree | 0.04% | 1.17x |
| Journeys | 0.07% | 1.04x |
| Lane Bryant | 0.03% | 1.02x |
| Brooks Brothers | 0.02% | 1.01x |
| Dressbarn | 0.02% | 0.99x |
| Madewell | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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WEBSITES
The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is danberry.com.
| Website | Composition | Index |
| danberry.com | 1.61% | 120.48x |
| toledo.com | 2.58% | 114.02x |
| metroparkstoledo.com | 1.59% | 113.88x |
| sent-trib.com | 2.01% | 110.09x |
| myfox28columbus.com | 11.10% | 107.52x |
| advertiser-tribune.com | 2.39% | 107.14x |
| bucyrustelegraphforum.com | 1.64% | 100.02x |
| crescent-news.com | 2.17% | 98.14x |
| newarkadvocate.com | 6.45% | 97.20x |
| snyderfuneralhomes.com | 3.37% | 96.54x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 15.13% | 44.39x |
| Cincinnati Cluster | 31.22% | 17.68x |
| Cleveland News | 33.23% | 16.72x |
| College Sports | 1.74% | 14.16x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 13.59x |
| West Virginia News | 10.01% | 13.57x |
| Local & Travel England - North Midlands | 0.05% | 11.88x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.09% | 11.15x |
| Environmental Conservation | 0.06% | 10.82x |
| Indiana Finance & Business Cluster | 6.87% | 10.26x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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DEMOGRAPHICS
The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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