Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 2.2 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 30.74% 15.07x
Ohio State Buckeyes Fans 29.66% 12.65x
Ohio County and Local Fair Visitors 32.87% 10.32x
Country Music Fans 21.77% 9.39x
Liberal News Readers 18.39% 9.35x
Tampa and St Petersburg Trip Planners 19.96% 9.15x
Streaming Radio Listeners 19.28% 8.81x
Conservative News Readers 19.90% 8.75x
Cleveland Indians Fans 21.12% 8.73x
South Carolina Gamecocks Fans 19.33% 8.59x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.58% 2.11x
Buckle 0.05% 1.33x
Talbots 0.03% 1.27x
Chicos 0.04% 1.22x
Gymboree 0.04% 1.17x
Journeys 0.07% 1.04x
Lane Bryant 0.03% 1.02x
Brooks Brothers 0.02% 1.01x
Dressbarn 0.02% 0.99x
Madewell 0.02% 0.98x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is danberry.com.

Website Composition Index
danberry.com 1.61% 120.48x
toledo.com 2.58% 114.02x
metroparkstoledo.com 1.59% 113.88x
sent-trib.com 2.01% 110.09x
myfox28columbus.com 11.10% 107.52x
advertiser-tribune.com 2.39% 107.14x
bucyrustelegraphforum.com 1.64% 100.02x
crescent-news.com 2.17% 98.14x
newarkadvocate.com 6.45% 97.20x
snyderfuneralhomes.com 3.37% 96.54x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 15.13% 44.39x
Cincinnati Cluster 31.22% 17.68x
Cleveland News 33.23% 16.72x
College Sports 1.74% 14.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.59x
West Virginia News 10.01% 13.57x
Local & Travel England - North Midlands 0.05% 11.88x
Assorted Topics (Viral Media, Paid Traffic) 0.09% 11.15x
Environmental Conservation 0.06% 10.82x
Indiana Finance & Business Cluster 6.87% 10.26x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female