Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.6 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 34.07% 16.97x
Ohio State Buckeyes Fans 37.27% 13.99x
Ohio County and Local Fair Visitors 36.22% 10.30x
Golden State Warriors Fans 24.19% 10.27x
Streaming Radio Listeners 20.96% 10.14x
Liberal News Readers 18.84% 10.02x
Cincinnati Bengals Fans 23.67% 9.94x
Breast Cancer Fund Raisers 16.87% 9.56x
Voters 19.73% 9.47x
Law Enforcement Officers 21.89% 9.35x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 2.11x
H&M 0.02% 1.70x
Chicos 0.04% 1.56x
Carhartt 0.40% 1.54x
Gymboree 0.02% 1.36x
Mens Wearhouse 0.05% 1.34x
Maurices 0.06% 1.31x
Talbots 0.02% 1.31x
Coach 0.01% 1.27x
Buckle 0.03% 1.27x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.

Website Composition Index
myfox28columbus.com 5.64% 94.13x
sent-trib.com 3.34% 92.49x
wktn.com 1.10% 85.29x
advertiser-tribune.com 2.19% 83.83x
hometownstations.com 5.72% 83.29x
crawfordcountynow.com 3.06% 83.13x
delgazette.com 2.09% 79.84x
norwalkreflector.com 2.82% 79.67x
nbc24.com 3.47% 78.15x
galioninquirer.com 1.07% 76.75x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 9.85% 47.98x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.29% 24.73x
College Sports 0.47% 20.25x
Cincinnati Cluster 39.52% 17.34x
Cleveland News 42.88% 17.17x
West Virginia News 9.30% 10.95x
Right Wing Blogs - Political Activism 0.03% 10.03x
Paper & Packaging 0.01% 9.83x
Indiana Finance & Business Cluster 6.43% 9.27x
Assorted Topics (Freebies, Gardens, Jewelry) 1.65% 9.27x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male