Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 2.8 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 31.83% 15.26x
Ohio State Buckeyes Fans 34.11% 13.55x
Ohio County and Local Fair Visitors 38.98% 12.53x
Cleveland Indians Fans 25.65% 9.61x
Country Music Fans 20.05% 9.48x
Liberal News Readers 18.55% 9.43x
Cininnati Reds Fans 24.64% 9.17x
Streaming Radio Listeners 18.50% 8.87x
Conservative News Readers 18.47% 8.77x
Tampa and St Petersburg Trip Planners 17.62% 8.76x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.80x
Maurices 0.02% 1.76x
Mens Wearhouse 0.02% 1.56x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is toledo.com.

Website Composition Index
toledo.com 1.10% 75.52x
myfox28columbus.com 8.75% 68.05x
sent-trib.com 2.30% 66.82x
hometownstations.com 4.66% 64.54x
bucyrustelegraphforum.com 1.48% 64.39x
snyderfuneralhomes.com 1.08% 63.93x
advertiser-tribune.com 2.35% 62.87x
crescent-news.com 2.01% 61.82x
lancastereaglegazette.com 3.42% 61.04x
newarkadvocate.com 7.32% 58.85x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 13.29% 37.73x
Cincinnati Cluster 43.72% 16.17x
Cleveland News 48.86% 16.11x
College Sports 0.98% 14.57x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 12.03x
West Virginia News 12.43% 11.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.70x
Local & Travel England - North Midlands 0.05% 10.19x
Environmental Conservation 0.05% 9.92x
Right Wing Blogs - Political Activism 0.16% 8.69x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female