Explore the Central & Northwest Ohio Cluster Audience
Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.
INTERESTS
The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 35.64% | 20.14x |
| Ohio State Buckeyes Fans | 38.98% | 15.98x |
| Ohio County and Local Fair Visitors | 38.97% | 12.72x |
| Liberal News Readers | 20.27% | 12.37x |
| Streaming Radio Listeners | 21.87% | 11.42x |
| Country Music Fans | 22.61% | 11.41x |
| Golden State Warriors Fans | 24.88% | 11.38x |
| Breast Cancer Fund Raisers | 18.58% | 11.36x |
| Cincinnati Bengals Fans | 24.48% | 11.29x |
| Law Enforcement Officers | 22.90% | 11.09x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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APPAREL RETAILERS
The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.28% | 1.79x |
| Journeys | 0.03% | 1.45x |
| H&M | 0.01% | 1.37x |
| J. Crew | 0.01% | 1.35x |
| Express | 0.02% | 1.30x |
| Old Navy | 0.03% | 1.28x |
| Buckle | 0.02% | 1.22x |
| Mens Wearhouse | 0.02% | 1.21x |
| Maurices | 0.03% | 1.20x |
| Gymboree | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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WEBSITES
The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.
| Website | Composition | Index |
| myfox28columbus.com | 7.16% | 100.57x |
| sent-trib.com | 3.18% | 97.33x |
| hometownstations.com | 5.98% | 90.84x |
| advertiser-tribune.com | 2.26% | 90.17x |
| newarkadvocate.com | 7.00% | 87.33x |
| crescent-news.com | 1.81% | 87.10x |
| crawfordcountynow.com | 2.43% | 86.80x |
| lancastereaglegazette.com | 3.27% | 85.24x |
| thenews-messenger.com | 3.22% | 85.06x |
| norwalkreflector.com | 3.66% | 82.78x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 12.35% | 52.98x |
| College Sports | 0.63% | 23.44x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 23.36x |
| Cincinnati Cluster | 43.97% | 20.91x |
| Cleveland News | 47.21% | 20.16x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 13.79x |
| West Virginia News | 10.58% | 13.28x |
| Right Wing Blogs - Political Activism | 0.08% | 12.42x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.10% | 11.87x |
| Natural & Healthy Living Researchers | 0.25% | 11.52x |
Composition Percentage:
The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
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DEMOGRAPHICS
The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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