Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.6 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 29.74% 14.32x
Ohio State Buckeyes Fans 22.53% 11.96x
Cleveland Indians Fans 18.38% 8.73x
Water Park Visitors 19.74% 8.47x
Country Music Fans 17.44% 8.29x
Liberal News Readers 16.32% 8.19x
Tampa and St Petersburg Trip Planners 16.38% 8.13x
Cleveland Browns Fans 15.29% 7.77x
Streaming Radio Listeners 16.27% 7.54x
Cincinnati Bengals Fans 14.48% 7.53x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.74x
Buckle 0.27% 1.69x
Eddie Bauer 0.04% 1.26x
Talbots 0.06% 1.26x
Mens Wearhouse 0.55% 1.19x
Jos A. Bank Clothiers 0.33% 1.17x
Dressbarn 0.06% 1.16x
Johnston and Murphy 0.15% 1.15x
Abercrombie & Fitch 0.05% 1.13x
Journeys 0.07% 1.13x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is danberry.com.

Website Composition Index
danberry.com 2.45% 132.03x
coldrencrates.com 1.05% 125.92x
metroparkstoledo.com 2.39% 125.71x
toledo.com 3.18% 125.40x
crawfordcountynow.com 1.15% 124.23x
advertiser-tribune.com 2.28% 122.63x
sent-trib.com 2.56% 115.49x
metroparks.net 1.23% 115.31x
myfox28columbus.com 9.99% 112.97x
marionstar.com 2.97% 109.15x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 16.02% 37.99x
Cincinnati Cluster 30.02% 15.28x
College Sports 2.35% 14.96x
Cleveland News 34.87% 14.12x
West Virginia News 7.88% 10.94x
Local & Travel England - North Midlands 0.05% 9.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 8.23x
ISPs & Local Services 0.05% 7.56x
Indiana Finance & Business Cluster 5.67% 7.42x
Local & Travel England - Northern England 0.09% 7.33x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female