Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.4 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 28.58% 18.03x
Ohio State Buckeyes Fans 25.00% 14.54x
Cleveland Indians Fans 20.61% 12.17x
Cleveland Browns Fans 15.61% 9.93x
Liberal News Readers 13.01% 9.45x
Cininnati Reds Fans 17.28% 9.41x
Water Park Visitors 23.83% 9.29x
Country Music Fans 13.83% 9.07x
Golden State Warriors Fans 13.07% 8.93x
Tampa and St Petersburg Trip Planners 15.10% 8.92x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.06% 1.91x
Forever 21 0.06% 1.88x
Hollister 0.03% 1.87x
Eddie Bauer 0.02% 1.64x
Journeys 0.04% 1.60x
Carhartt 0.26% 1.43x
Ann Taylor 0.02% 1.37x
H&M 0.04% 1.32x
The North Face 0.03% 1.28x
Gymboree 0.04% 1.24x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is toledo.com.

Website Composition Index
toledo.com 2.80% 221.01x
danberry.com 2.49% 216.48x
bucyrustelegraphforum.com 2.20% 207.35x
coldrencrates.com 1.09% 201.68x
myfox28columbus.com 5.18% 199.76x
crawfordcountynow.com 2.27% 189.11x
sent-trib.com 3.75% 188.64x
advertiser-tribune.com 2.53% 188.04x
wktn.com 1.61% 186.57x
marionstar.com 3.58% 180.82x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 20.92% 58.15x
Cincinnati Cluster 20.99% 21.10x
College Sports 3.12% 20.48x
Cleveland News 28.19% 19.70x
West Virginia News 6.41% 13.35x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.03% 12.43x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.25% 11.67x
ISPs & Local Services 0.10% 10.23x
Local & Travel England - Northern England 0.06% 9.79x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.32% 9.76x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male