Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 2.5 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 27.74% 30.31x
Ohio State Buckeyes Fans 31.39% 22.99x
Country Music Fans 19.71% 22.29x
Liberal News Readers 14.23% 22.02x
Law Enforcement Officers 21.90% 20.66x
Tampa and St Petersburg Trip Planners 14.96% 18.32x
Financial Business Intelligence Researchers 13.14% 18.28x
Readers of South Asian Content 13.50% 18.26x
TV Advertising Professionals 10.22% 18.13x
Conservative News Readers 17.15% 18.13x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.08% 2.07x
Carhartt 0.48% 1.84x
Mens Wearhouse 0.02% 1.31x
Maurices 0.02% 1.30x
Express 0.01% 1.26x
Victoria's Secret 0.02% 1.24x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.

Website Composition Index
myfox28columbus.com 8.21% 60.78x
sent-trib.com 2.58% 58.48x
hometownstations.com 4.93% 57.73x
bucyrustelegraphforum.com 1.47% 57.60x
crescent-news.com 1.81% 54.60x
advertiser-tribune.com 2.03% 53.63x
lancastereaglegazette.com 3.56% 53.60x
newarkadvocate.com 7.83% 52.47x
thisweeknews.com 6.92% 51.64x
thenews-messenger.com 3.69% 50.78x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 10.09% 49.77x
Cleveland News 44.92% 22.42x
Cincinnati Cluster 36.29% 22.23x
Central California Cluster 4.01% 18.43x
West Virginia News 11.63% 15.18x
Organic Beauty & Skincare Products 0.62% 14.04x
Northern California Cluster 7.40% 13.53x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 13.21x
Ireland Cluster 3.78% 12.94x
Pakistan Cluster 1.16% 12.86x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female