Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.6 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 28.43% 18.85x
Ohio State Buckeyes Fans 33.43% 14.13x
Golden State Warriors Fans 20.97% 11.55x
Streaming Radio Listeners 17.72% 11.20x
Liberal News Readers 14.73% 11.17x
Ohio County and Local Fair Visitors 34.45% 11.17x
Tampa and St Petersburg Trip Planners 15.48% 11.08x
Breast Cancer Fund Raisers 12.44% 10.32x
Cincinnati Bengals Fans 20.23% 10.32x
Law Enforcement Officers 18.86% 10.31x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Madewell.

Location Composition Index
Madewell 0.02% 2.59x
Coach 0.03% 1.65x
Carhartt 0.49% 1.57x
H&M 0.03% 1.51x
Mens Wearhouse 0.06% 1.46x
Kate Spade 0.01% 1.45x
Gymboree 0.04% 1.39x
Talbots 0.02% 1.29x
Buckle 0.06% 1.28x
Brooks Brothers 0.01% 1.24x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is myfox28columbus.com.

Website Composition Index
myfox28columbus.com 5.15% 92.84x
sent-trib.com 2.93% 90.62x
crawfordcountynow.com 2.83% 84.58x
wktn.com 1.61% 83.72x
hometownstations.com 5.57% 82.80x
advertiser-tribune.com 2.14% 80.64x
delgazette.com 1.86% 77.68x
thisweeknews.com 3.41% 77.64x
norwalkreflector.com 2.35% 77.37x
13abc.com 18.50% 72.82x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 9.53% 45.61x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.44% 41.36x
College Sports 0.38% 18.11x
Cleveland News 40.18% 17.78x
Cincinnati Cluster 36.72% 16.14x
West Virginia News 10.08% 11.95x
Florida Naples News Cluster 5.78% 11.53x
New Jersey Travel Location Cluster 3.48% 11.32x
Northern California Cluster 6.36% 10.48x
Assorted Topics (Viral Media, Paid Traffic) 12.70% 10.00x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male