Dstillery Audiences

CENTRAL & NORTHWEST OHIO CLUSTER

Audience Size: 1.3 Million Devices

Explore the Central & Northwest Ohio Cluster Audience

Below you'll find more information about the Central & Northwest Ohio Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Central & Northwest Ohio Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Central & Northwest Ohio Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & Northwest Ohio Cluster audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 27.17% 18.53x
Ohio State Buckeyes Fans 24.24% 15.54x
Cleveland Indians Fans 6.40% 12.63x
Cininnati Reds Fans 5.28% 10.18x
Cleveland Browns Fans 15.04% 10.15x
Water Park Visitors 25.60% 9.61x
Liberal News Readers 11.95% 9.01x
Golden State Warriors Fans 12.19% 8.76x
Cincinnati Bengals Fans 12.10% 8.72x
Country Music Fans 12.97% 8.72x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Interest attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & Northwest Ohio Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & Northwest Ohio Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.06% 2.25x
Eddie Bauer 0.02% 1.99x
Forever 21 0.07% 1.98x
Hollister 0.02% 1.63x
Gymboree 0.04% 1.60x
The North Face 0.02% 1.33x
Carhartt 0.25% 1.30x
Old Navy 0.07% 1.27x
REI 0.02% 1.26x
Brooks Brothers 0.03% 1.21x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Location attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & Northwest Ohio Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & Northwest Ohio Cluster audience is toledo.com.

Website Composition Index
toledo.com 2.94% 239.99x
danberry.com 2.64% 239.92x
coldrencrates.com 1.00% 228.96x
bucyrustelegraphforum.com 2.39% 223.09x
myfox28columbus.com 4.96% 218.30x
crawfordcountynow.com 2.22% 209.14x
sent-trib.com 4.36% 204.54x
advertiser-tribune.com 2.55% 204.54x
shaw-davis.com 0.80% 204.36x
wktn.com 1.72% 200.43x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Web attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & Northwest Ohio Cluster audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 22.35% 60.12x
Cincinnati Cluster 19.95% 20.88x
College Sports 2.95% 20.44x
Cleveland News 27.28% 20.32x
West Virginia News 5.99% 13.57x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.53% 13.19x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 11.47x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.30% 10.75x
ISPs & Local Services 0.11% 9.89x
Environmental Conservation 0.04% 9.67x
Composition Percentage: The overlap percentage between the Central & Northwest Ohio Cluster audience and the Content Affinity attribute.
Index: A comparison of the Central & Northwest Ohio Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & Northwest Ohio Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999