Explore the Central & South American News Audience
Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 86 thousand unique devices whose actions qualify for the Central & South American News audience.
INTERESTS
The Central & South American News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central & South American News audience is Readers of Spanish Content.
| Interest | Composition | Index |
| Readers of Spanish Content | 87.00% | 44.82x |
| Readers of Hispanic Content | 74.50% | 38.23x |
| Readers of Argentinian Content | 95.79% | 34.04x |
| Readers of Russian Content | 69.31% | 33.60x |
| Readers of Costa Rican Content | 90.84% | 32.07x |
| Readers of Puerto Rican Content | 90.59% | 26.86x |
| Israel Trip Planners | 80.07% | 26.57x |
| Readers of Honduran Content | 89.11% | 26.34x |
| Readers of South American Content | 96.41% | 25.78x |
| Readers of Caribbean Content | 90.10% | 24.98x |
Composition Percentage:
The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
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APPAREL RETAILERS
The Central & South American News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central & South American News audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.06% | 4.15x |
| Michael Kors | 0.03% | 3.59x |
| LOFT | 0.05% | 2.76x |
| Victoria's Secret | 0.08% | 2.67x |
| Dressbarn | 0.03% | 2.59x |
| J. Crew | 0.02% | 2.45x |
| Talbots | 0.02% | 2.29x |
| Forever 21 | 0.02% | 2.05x |
| Aeropostale | 0.03% | 2.02x |
| Express | 0.03% | 1.77x |
Composition Percentage:
The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
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WEBSITES
The Central & South American News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central & South American News audience is lapatilla.com.
| Website | Composition | Index |
| lapatilla.com | 59.45% | 769.16x |
| elnacional.com | 36.68% | 621.01x |
| elnuevoherald.com | 84.58% | 509.93x |
| perfil.com | 29.38% | 507.72x |
| telemundo51.com | 28.01% | 465.18x |
| okdiario.com | 26.39% | 429.60x |
| elperiodico.com | 27.80% | 424.95x |
| elconfidencial.com | 43.61% | 411.51x |
| latercera.com | 32.93% | 386.99x |
| caracoltv.com | 26.08% | 386.60x |
Composition Percentage:
The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central & South American News audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 40.73% | 321.98x |
| Spanish Lifestyle & Health | 14.08% | 253.89x |
| Golf & Boats | 0.47% | 204.22x |
| Spanish Health & Wellness | 16.77% | 202.63x |
| Spain News - Madrid & Seville | 67.86% | 187.41x |
| Sports - Skiing, Snowboarding | 0.64% | 184.82x |
| Gossip & Entertainment | 55.37% | 183.05x |
| Latin American Spanish Language News | 60.19% | 130.48x |
| Sports - Climbing, Non-traditional | 40.49% | 117.32x |
| Mexico Cluster | 70.95% | 111.63x |
Composition Percentage:
The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
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DEMOGRAPHICS
The Central & South American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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