Dstillery Audiences

CENTRAL & SOUTH AMERICAN NEWS

Audience Size: 85.2 Thousand Devices

Explore the Central & South American News Audience

Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 85.2 thousand unique devices whose actions qualify for the Central & South American News audience.

Dstillery Crafted Audiences

INTERESTS

The Central & South American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & South American News audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 94.48% 33.36x
Readers of Spanish Content 86.44% 32.45x
Readers of Hispanic Content 68.85% 31.27x
Readers of Costa Rican Content 88.51% 29.95x
Readers of Russian Content 62.18% 26.50x
Readers of Puerto Rican Content 89.77% 24.50x
Readers of South American Content 96.67% 24.21x
Readers of Cuban Content 90.00% 23.56x
Readers of Honduran Content 87.93% 23.54x
Readers of Belizean Content 90.11% 23.48x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & South American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & South American News audience is Banana Republic.

Location Composition Index
Banana Republic 0.06% 3.99x
Forever 21 0.03% 3.80x
Aeropostale 0.05% 3.23x
Gymboree 0.03% 2.74x
Eddie Bauer 0.02% 2.48x
J. Crew 0.02% 2.36x
White House Black Market 0.03% 2.11x
Zumiez 0.02% 1.76x
Lululemon 0.01% 1.59x
Coach 0.01% 1.58x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & South American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & South American News audience is elperiodico.com.

Website Composition Index
elperiodico.com 29.27% 482.82x
telemundo51.com 33.37% 470.26x
albat.com 27.88% 434.25x
perfil.com 33.60% 433.85x
elnuevoherald.com 81.81% 433.31x
okdiario.com 28.15% 433.10x
latercera.com 33.71% 410.97x
elconfidencial.com 46.40% 380.06x
diariolibre.com 23.16% 374.72x
telva.com 22.65% 369.05x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & South American News audience is Peru Media.

Content Affinity Composition Index
Peru Media 43.58% 287.52x
Spanish Lifestyle & Health 12.53% 240.77x
Spanish Health & Wellness 18.82% 209.95x
Golf & Boats 0.47% 204.22x
Sports - Skiing, Snowboarding 0.64% 184.82x
Gossip & Entertainment 51.63% 160.73x
Spain News - Madrid & Seville 69.41% 157.10x
Latin American Spanish Language News 56.84% 117.20x
Latin American News 77.17% 106.75x
Mexico Cluster 68.13% 98.60x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & South American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male