Dstillery Audiences

CENTRAL & SOUTH AMERICAN NEWS

Audience Size: 403.7 Thousand Devices

Explore the Central & South American News Audience

Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 403.7 thousand unique devices whose actions qualify for the Central & South American News audience.

Dstillery Crafted Audiences

INTERESTS

The Central & South American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & South American News audience is Readers of Cuban Content.

Interest Composition Index
Readers of Cuban Content 91.34% 34.28x
Readers of Spanish Content 88.81% 32.72x
Readers of Costa Rican Content 84.22% 28.33x
Readers of Panamanian Content 91.26% 28.28x
Readers of South American Content 96.16% 28.25x
Readers of Puerto Rican Content 89.18% 27.61x
Readers of Hispanic Content 73.81% 27.34x
Readers of Honduran Content 89.90% 27.18x
Readers of Caribbean Content 91.34% 26.86x
Readers of Nicaraguan Content 86.72% 26.61x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & South American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & South American News audience is Intermix.

Location Composition Index
Intermix 0.01% 2.22x
American Apparel 0.04% 2.11x
Saint Laurent Paris 0.01% 2.03x
Express Outlets 0.01% 2.00x
Columbia 0.02% 1.95x
Hollister 0.05% 1.84x
Topshop 0.02% 1.77x
H&M 0.07% 1.70x
Aeropostale 0.06% 1.65x
Hugo Boss 0.04% 1.64x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & South American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & South American News audience is el-nacional.com.

Website Composition Index
el-nacional.com 9.85% 631.17x
globovision.com 8.16% 571.08x
eluniversal.com 7.48% 566.84x
elpitazo.net 7.71% 516.56x
maduradas.com 17.64% 475.20x
dolartoday.com 9.59% 471.94x
noticias24.com 9.15% 466.63x
albertonews.com 7.62% 459.43x
telemetro.com 7.09% 456.82x
estrategiaynegocios.net 7.83% 437.16x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & South American News audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.47% 204.22x
Sports - Skiing, Snowboarding 0.64% 184.82x
Peru Media 29.70% 148.68x
Spanish Lifestyle & Health 14.12% 126.05x
Latin American News 58.88% 122.93x
Spain News - Madrid & Seville 63.17% 122.50x
Gossip & Entertainment 58.43% 108.26x
Cuba & Mexico Media 5.72% 87.49x
Spanish Health & Wellness 32.72% 82.45x
Latin American Spanish Language News 41.37% 78.28x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & South American News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male