Dstillery Audiences

CENTRAL & SOUTH AMERICAN NEWS

Audience Size: 248 Thousand Devices

Explore the Central & South American News Audience

Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 248 thousand unique devices whose actions qualify for the Central & South American News audience.

Dstillery Crafted Audiences

INTERESTS

The Central & South American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & South American News audience is Readers of Cuban Content.

Interest Composition Index
Readers of Cuban Content 83.76% 36.87x
Readers of South American Content 94.67% 35.26x
Readers of Spanish Content 77.12% 34.48x
Readers of Panamanian Content 87.78% 34.25x
Readers of Puerto Rican Content 74.58% 31.82x
Readers of Caribbean Content 86.57% 31.64x
Readers of Nicaraguan Content 79.45% 29.70x
Readers of El Salvadoran Content 78.02% 28.92x
Readers of Colombian Content 80.49% 28.58x
Readers of Belizean Content 82.76% 28.05x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & South American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & South American News audience is Zara.

Location Composition Index
Zara 0.08% 3.78x
Express 0.08% 3.35x
Tommy Bahama 0.08% 3.13x
Lululemon 0.11% 2.69x
Forever 21 0.08% 2.52x
Journeys 0.06% 2.41x
Gap 0.21% 2.36x
American Apparel 0.05% 2.22x
Aeropostale 0.07% 2.15x
Coach 0.11% 2.13x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & South American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & South American News audience is lapatilla.com.

Website Composition Index
lapatilla.com 33.35% 1096.36x
dolartoday.com 21.59% 777.38x
informe21.com 11.39% 482.90x
cubanet.org 32.08% 453.19x
elnuevoherald.com 66.69% 415.21x
cibercuba.com 24.35% 409.44x
elcomercio.com 11.11% 398.41x
elperiodico.com 8.29% 377.56x
diariogol.com 13.12% 344.98x
elconfidencial.com 18.53% 344.73x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & South American News audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 16.67% 201.22x
Peru Media 23.25% 187.95x
Spain News - Madrid & Seville 38.27% 174.64x
Latin American News 33.60% 168.27x
Gossip & Entertainment 39.07% 121.46x
Cuba & Mexico Media 11.71% 117.16x
Spanish Health & Wellness 43.12% 103.39x
Latin American Spanish Language News 19.30% 88.70x
Mexico Cluster 41.58% 81.77x
Spain News 54.38% 79.29x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & South American News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male