Dstillery Audiences

CENTRAL & SOUTH AMERICAN NEWS

Audience Size: 256.4 Thousand Devices

Explore the Central & South American News Audience

Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 256.4 thousand unique devices whose actions qualify for the Central & South American News audience.

Dstillery Crafted Audiences

INTERESTS

The Central & South American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & South American News audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 77.84% 36.05x
Readers of South American Content 95.15% 35.69x
Readers of Cuban Content 84.99% 35.02x
Readers of Panamanian Content 89.77% 33.50x
Readers of Caribbean Content 86.83% 31.13x
Readers of Puerto Rican Content 76.16% 30.44x
Readers of Nicaraguan Content 81.11% 29.81x
Readers of Costa Rican Content 70.37% 29.53x
Readers of Colombian Content 82.36% 28.72x
Readers of El Salvadoran Content 79.44% 28.21x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & South American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & South American News audience is Express.

Location Composition Index
Express 0.05% 2.22x
The Childrens Place 0.09% 2.18x
Coach 0.09% 2.04x
Banana Republic 0.06% 1.97x
Dressbarn 0.07% 1.93x
Zara 0.04% 1.76x
Gap 0.12% 1.58x
Journeys 0.03% 1.56x
Brooks Brothers 0.04% 1.55x
Aeropostale 0.04% 1.54x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & South American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & South American News audience is lapatilla.com.

Website Composition Index
lapatilla.com 39.29% 1131.14x
dolartoday.com 23.20% 782.56x
prensa.com 15.37% 749.55x
cubanet.org 31.20% 569.33x
informe21.com 10.96% 500.72x
quien.com 9.42% 431.24x
elnuevoherald.com 67.00% 406.09x
elcomercio.com 12.95% 383.49x
colombia.com 12.41% 380.93x
elperiodico.com 7.54% 374.70x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & South American News audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 16.81% 193.30x
Peru Media 21.75% 177.50x
Spain News - Madrid & Seville 36.82% 170.12x
Latin American News 31.79% 160.04x
Gossip & Entertainment 38.61% 137.40x
Cuba & Mexico Media 12.69% 113.45x
Spanish Health & Wellness 42.74% 97.42x
Latin American Spanish Language News 17.53% 96.65x
Mexico Cluster 38.88% 92.48x
Spain News 53.38% 82.13x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & South American News audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999