Explore the Central & South American News Audience
Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Central & South American News audience.
INTERESTS
The Central & South American News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Central & South American News audience is Readers of Spanish Content.
| Interest | Composition | Index |
| Readers of Spanish Content | 85.41% | 52.02x |
| Readers of Hispanic Content | 73.81% | 40.37x |
| Readers of Mexican Content | 84.71% | 37.43x |
| Readers of Argentinian Content | 95.08% | 33.93x |
| Readers of Puerto Rican Content | 92.62% | 31.65x |
| Readers of Costa Rican Content | 89.98% | 31.53x |
| Readers of South American Content | 94.20% | 30.58x |
| Readers of Cuban Content | 95.25% | 30.46x |
| Latin TV Enthusiasts | 94.90% | 26.94x |
| Readers of Caribbean Content | 92.09% | 26.77x |
Composition Percentage:
The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
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APPAREL RETAILERS
The Central & South American News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Central & South American News audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 3.14x |
| LOFT | 0.03% | 2.32x |
| Victoria's Secret | 0.07% | 2.27x |
| Banana Republic | 0.03% | 2.08x |
| Aeropostale | 0.03% | 1.96x |
| Lululemon | 0.01% | 1.85x |
| Mens Wearhouse | 0.03% | 1.78x |
| Gymboree | 0.03% | 1.75x |
| Hollister | 0.02% | 1.67x |
| Talbots | 0.02% | 1.61x |
Composition Percentage:
The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
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WEBSITES
The Central & South American News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Central & South American News audience is elnuevoherald.com.
| Website | Composition | Index |
| elnuevoherald.com | 82.04% | 673.55x |
| lapatilla.com | 70.73% | 568.49x |
| lavanguardia.com | 46.58% | 435.55x |
| listindiario.com | 50.79% | 405.47x |
| laprensagrafica.com | 38.38% | 395.72x |
| eltiempo.com | 52.74% | 385.24x |
| clarin.com | 53.74% | 374.22x |
| elvocero.com | 46.64% | 354.81x |
| elespectador.com | 58.93% | 339.53x |
| depor.com | 42.41% | 336.97x |
Composition Percentage:
The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Central & South American News audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 38.31% | 390.03x |
| Spanish Lifestyle & Health | 16.47% | 299.35x |
| Spanish Health & Wellness | 15.25% | 240.34x |
| Gossip & Entertainment | 54.94% | 206.99x |
| Golf & Boats | 0.47% | 204.22x |
| Spain News - Madrid & Seville | 71.55% | 197.13x |
| Sports - Skiing, Snowboarding | 0.64% | 184.82x |
| Latin American Spanish Language News | 61.09% | 165.49x |
| Sports - Climbing, Non-traditional | 53.05% | 146.59x |
| Mexico Cluster | 66.82% | 138.71x |
Composition Percentage:
The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
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DEMOGRAPHICS
The Central & South American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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