Dstillery Audiences

CENTRAL & SOUTH AMERICAN NEWS

Audience Size: 408.6 Thousand Devices

Explore the Central & South American News Audience

Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 408.6 thousand unique devices whose actions qualify for the Central & South American News audience.

Dstillery Crafted Audiences

INTERESTS

The Central & South American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & South American News audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 91.58% 33.67x
Readers of Cuban Content 93.22% 33.44x
Readers of Russian Content 70.36% 31.01x
Readers of Costa Rican Content 88.40% 29.58x
Readers of Panamanian Content 93.22% 29.03x
Readers of South American Content 96.80% 28.87x
Readers of Hispanic Content 77.76% 28.56x
Readers of Puerto Rican Content 91.88% 28.31x
Readers of Caribbean Content 93.24% 27.32x
Readers of Dominican Republic Content 88.25% 25.64x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & South American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & South American News audience is Armani.

Location Composition Index
Armani 0.02% 2.85x
Hollister 0.03% 2.50x
Hugo Boss 0.02% 2.36x
Michael Kors 0.03% 2.10x
Brooks Brothers 0.02% 1.94x
Dressbarn 0.02% 1.90x
H&M 0.03% 1.83x
American Apparel 0.01% 1.82x
Gap 0.04% 1.79x
Forever 21 0.02% 1.74x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & South American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & South American News audience is laiguana.tv.

Website Composition Index
laiguana.tv 7.87% 556.29x
miamidiario.com 21.99% 551.15x
globovision.com 6.88% 501.40x
noticias24.com 6.60% 497.46x
midiario.com 8.76% 491.18x
elcooperante.com 5.90% 474.82x
estrategiaynegocios.net 7.73% 466.86x
cibercuba.com 19.75% 464.06x
venezuelaaldia.com 9.17% 453.54x
elpitazo.net 7.59% 441.68x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & South American News audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.47% 204.22x
Sports - Skiing, Snowboarding 0.64% 184.82x
Peru Media 39.46% 169.55x
Spanish Lifestyle & Health 16.02% 142.65x
Latin American News 68.58% 136.29x
Gossip & Entertainment 65.66% 128.67x
Spain News - Madrid & Seville 74.10% 126.48x
Cuba & Mexico Media 5.12% 111.80x
Spanish Health & Wellness 32.54% 95.41x
Mexico Cluster 76.37% 86.00x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & South American News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male