Dstillery Audiences

CENTRAL & SOUTH AMERICAN NEWS

Audience Size: 43.8 Thousand Devices

Explore the Central & South American News Audience

Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 43.8 thousand unique devices whose actions qualify for the Central & South American News audience.

Dstillery Crafted Audiences

INTERESTS

The Central & South American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & South American News audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 85.71% 40.98x
Readers of Hispanic Content 84.96% 34.61x
Readers of Puerto Rican Content 92.86% 34.53x
Readers of Cuban Content 94.74% 34.22x
Readers of South American Content 95.11% 33.39x
Mexico Trip Planners 73.68% 31.36x
Readers of Argentinian Content 93.98% 30.40x
Readers of Costa Rican Content 89.47% 28.76x
Israel Trip Planners 77.82% 26.18x
United Nations Donors 35.34% 26.16x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & South American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & South American News audience is White House Black Market.

Location Composition Index
White House Black Market 0.09% 3.83x
Mens Wearhouse 0.08% 3.67x
LOFT 0.04% 2.61x
Old Navy 0.08% 2.56x
Dressbarn 0.04% 2.43x
Express 0.07% 2.09x
Lululemon 0.01% 1.85x
J. Crew 0.02% 1.84x
Victoria's Secret 0.03% 1.84x
Gymboree 0.05% 1.60x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & South American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & South American News audience is eldiariony.com.

Website Composition Index
eldiariony.com 65.08% 319.82x
clarin.com 60.16% 298.97x
laopinion.com 59.58% 286.15x
infobae.com 71.51% 254.86x
semana.com 53.40% 246.30x
peopleenespanol.com 62.03% 181.53x
primerahora.com 36.70% 165.35x
telemundo.com 58.54% 162.47x
elnuevodia.com 44.13% 157.77x
desafiomundial.com 25.63% 128.19x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & South American News audience is Peru Media.

Content Affinity Composition Index
Peru Media 35.99% 509.43x
Spanish Health & Wellness 12.23% 272.92x
Gossip & Entertainment 55.42% 261.99x
Sports - Climbing, Non-traditional 52.17% 228.27x
Spain News - Madrid & Seville 70.20% 224.55x
Golf & Boats 0.47% 204.22x
Sports - Skiing, Snowboarding 0.64% 184.82x
Mexico Cluster 60.53% 160.84x
Latin American News 81.89% 153.58x
Latin American Spanish Language News 54.95% 141.75x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & South American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male