Dstillery Audiences

CENTRAL & SOUTH AMERICAN NEWS

Audience Size: 86 Thousand Devices

Explore the Central & South American News Audience

Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 86 thousand unique devices whose actions qualify for the Central & South American News audience.

Dstillery Crafted Audiences

INTERESTS

The Central & South American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & South American News audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 87.00% 44.82x
Readers of Hispanic Content 74.50% 38.23x
Readers of Argentinian Content 95.79% 34.04x
Readers of Russian Content 69.31% 33.60x
Readers of Costa Rican Content 90.84% 32.07x
Readers of Puerto Rican Content 90.59% 26.86x
Israel Trip Planners 80.07% 26.57x
Readers of Honduran Content 89.11% 26.34x
Readers of South American Content 96.41% 25.78x
Readers of Caribbean Content 90.10% 24.98x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & South American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & South American News audience is Gymboree.

Location Composition Index
Gymboree 0.06% 4.15x
Michael Kors 0.03% 3.59x
LOFT 0.05% 2.76x
Victoria's Secret 0.08% 2.67x
Dressbarn 0.03% 2.59x
J. Crew 0.02% 2.45x
Talbots 0.02% 2.29x
Forever 21 0.02% 2.05x
Aeropostale 0.03% 2.02x
Express 0.03% 1.77x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & South American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & South American News audience is lapatilla.com.

Website Composition Index
lapatilla.com 59.45% 769.16x
elnacional.com 36.68% 621.01x
elnuevoherald.com 84.58% 509.93x
perfil.com 29.38% 507.72x
telemundo51.com 28.01% 465.18x
okdiario.com 26.39% 429.60x
elperiodico.com 27.80% 424.95x
elconfidencial.com 43.61% 411.51x
latercera.com 32.93% 386.99x
caracoltv.com 26.08% 386.60x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & South American News audience is Peru Media.

Content Affinity Composition Index
Peru Media 40.73% 321.98x
Spanish Lifestyle & Health 14.08% 253.89x
Golf & Boats 0.47% 204.22x
Spanish Health & Wellness 16.77% 202.63x
Spain News - Madrid & Seville 67.86% 187.41x
Sports - Skiing, Snowboarding 0.64% 184.82x
Gossip & Entertainment 55.37% 183.05x
Latin American Spanish Language News 60.19% 130.48x
Sports - Climbing, Non-traditional 40.49% 117.32x
Mexico Cluster 70.95% 111.63x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & South American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male