Dstillery Audiences

CENTRAL & SOUTH AMERICAN NEWS

Audience Size: 54.9 Thousand Devices

Explore the Central & South American News Audience

Below you'll find more information about the Central & South American News audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Central & South American News audience.

Dstillery Crafted Audiences

INTERESTS

The Central & South American News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Central & South American News audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 85.41% 52.02x
Readers of Hispanic Content 73.81% 40.37x
Readers of Mexican Content 84.71% 37.43x
Readers of Argentinian Content 95.08% 33.93x
Readers of Puerto Rican Content 92.62% 31.65x
Readers of Costa Rican Content 89.98% 31.53x
Readers of South American Content 94.20% 30.58x
Readers of Cuban Content 95.25% 30.46x
Latin TV Enthusiasts 94.90% 26.94x
Readers of Caribbean Content 92.09% 26.77x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Interest attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Central & South American News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Central & South American News audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 3.14x
LOFT 0.03% 2.32x
Victoria's Secret 0.07% 2.27x
Banana Republic 0.03% 2.08x
Aeropostale 0.03% 1.96x
Lululemon 0.01% 1.85x
Mens Wearhouse 0.03% 1.78x
Gymboree 0.03% 1.75x
Hollister 0.02% 1.67x
Talbots 0.02% 1.61x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Location attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Central & South American News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Central & South American News audience is elnuevoherald.com.

Website Composition Index
elnuevoherald.com 82.04% 673.55x
lapatilla.com 70.73% 568.49x
lavanguardia.com 46.58% 435.55x
listindiario.com 50.79% 405.47x
laprensagrafica.com 38.38% 395.72x
eltiempo.com 52.74% 385.24x
clarin.com 53.74% 374.22x
elvocero.com 46.64% 354.81x
elespectador.com 58.93% 339.53x
depor.com 42.41% 336.97x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Web attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Central & South American News audience is Peru Media.

Content Affinity Composition Index
Peru Media 38.31% 390.03x
Spanish Lifestyle & Health 16.47% 299.35x
Spanish Health & Wellness 15.25% 240.34x
Gossip & Entertainment 54.94% 206.99x
Golf & Boats 0.47% 204.22x
Spain News - Madrid & Seville 71.55% 197.13x
Sports - Skiing, Snowboarding 0.64% 184.82x
Latin American Spanish Language News 61.09% 165.49x
Sports - Climbing, Non-traditional 53.05% 146.59x
Mexico Cluster 66.82% 138.71x
Composition Percentage: The overlap percentage between the Central & South American News audience and the Content Affinity attribute.
Index: A comparison of the Central & South American News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Central & South American News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male