Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 490 Thousand Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 490 thousand unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 28.93% 11.05x
Orlando Activities Researchers 27.69% 11.03x
Gift Card Researchers 29.15% 10.85x
Misc-Deal Seekers or Coupon Shoppers 28.63% 10.85x
Fast Food Lovers 29.73% 10.71x
Big Box Shoppers 31.62% 10.69x
Budget Grocery Shoppers 29.86% 10.48x
Discount Big Box Shoppers 28.74% 10.47x
Drug Store Shoppers 29.44% 10.31x
Coupon Researchers 26.52% 9.95x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Talbots.

Location Composition Index
Talbots 0.01% 1.62x
Aeropostale 0.01% 1.53x
Buckle 0.01% 1.53x
Journeys 0.02% 1.45x
White House Black Market 0.01% 1.43x
American Eagle Outfitters 0.01% 1.26x
Old Navy 0.02% 1.25x
Victoria's Secret 0.02% 1.23x
Mens Wearhouse 0.02% 1.20x
Banana Republic 0.01% 1.19x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is coldstonecreamery.com.

Website Composition Index
coldstonecreamery.com 1.29% 37.45x
texasroadhouse.com 1.37% 35.16x
bk.com 15.55% 34.53x
meltingpot.com 2.16% 33.79x
crackerbarrel.com 13.47% 33.14x
eatdrinkdeals.com 14.08% 31.92x
brandeating.com 11.47% 31.64x
restaurant.com 2.06% 30.80x
pinotspalette.com 1.06% 30.38x
dealsplus.com 1.15% 28.28x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 16.27x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.37% 13.35x
Survey Websites 0.01% 13.07x
As Seen On TV Products 0.01% 12.22x
Food Cluster 0.59% 12.11x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 12.11x
Southern California Cluster 0.08% 11.13x
Consumer Rewards 0.07% 11.09x
Toys Shopping 1.11% 10.92x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.79% 10.68x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female