Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4.7 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 25.91% 11.99x
Diner and Ice Cream Lovers 29.63% 11.86x
Orlando Activities Researchers 24.36% 11.80x
Misc-Deal Seekers or Coupon Shoppers 25.96% 11.80x
Fast Food Lovers 29.21% 11.73x
Drug Store Shoppers 27.02% 11.51x
Gift Card Researchers 25.88% 11.40x
Junk Food Lovers 23.81% 11.05x
Budget Grocery Shoppers 24.51% 11.03x
Big Box Shoppers 26.94% 10.98x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Buckle.

Location Composition Index
Buckle 0.04% 1.47x
Journeys 0.07% 1.41x
Aeropostale 0.04% 1.33x
Forever 21 0.03% 1.27x
The Childrens Place 0.05% 1.23x
Hollister 0.03% 1.21x
Old Navy 0.05% 1.16x
American Eagle Outfitters 0.03% 1.16x
Zumiez 0.04% 1.15x
Carhartt 0.24% 1.11x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is fbmta.com.

Website Composition Index
fbmta.com 1.46% 40.49x
smoothieking.com 1.64% 34.95x
baskinrobbins.com 1.74% 34.57x
coldstonecreamery.com 2.38% 33.52x
favoritecandle.com 1.56% 32.79x
texasroadhouse.com 3.40% 32.33x
brandeating.com 10.76% 31.60x
eatdrinkdeals.com 12.68% 30.38x
meltingpot.com 3.67% 29.40x
dealsplus.com 1.01% 29.34x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.12% 13.71x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.59% 13.57x
Food Cluster 1.43% 12.14x
As Seen On TV Products 0.03% 11.75x
Consumer Rewards 0.11% 11.46x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 10.87x
Southern California Cluster 0.35% 10.81x
Toys Shopping 1.94% 10.46x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.23% 10.34x
Survey Websites 0.03% 10.28x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female