Explore the Chain Restaurants Audience
Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Chain Restaurants audience.
INTERESTS
The Chain Restaurants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.
| Interest | Composition | Index |
| Fast Food Lovers | 23.87% | 12.21x |
| Ice Cream Shoppers | 21.55% | 11.64x |
| Bargain Shopping Researchers | 18.92% | 11.59x |
| Drug Store Shoppers | 22.36% | 11.54x |
| Orlando Activities Researchers | 20.80% | 11.19x |
| Coffee Lovers | 22.49% | 11.18x |
| Junk Food Lovers | 19.47% | 11.14x |
| Budget Grocery Shoppers | 21.71% | 11.13x |
| Pizza Lovers | 19.81% | 10.85x |
| Italian Chain Restaurant Eaters | 23.17% | 10.85x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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APPAREL RETAILERS
The Chain Restaurants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.37x |
| Lane Bryant | 0.06% | 1.23x |
| Hollister | 0.03% | 1.21x |
| Gymboree | 0.04% | 1.21x |
| Old Navy | 0.08% | 1.19x |
| Dressbarn | 0.05% | 1.19x |
| Jos A. Bank Clothiers | 0.19% | 1.17x |
| Mens Wearhouse | 0.28% | 1.14x |
| Charlotte Russe | 0.02% | 1.11x |
| Aeropostale | 0.03% | 1.09x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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WEBSITES
The Chain Restaurants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chain Restaurants audience is secretmenus.com.
| Website | Composition | Index |
| secretmenus.com | 2.16% | 66.83x |
| olivegarden.com | 2.74% | 61.92x |
| fbmta.com | 4.90% | 60.54x |
| theimpulsivebuy.com | 1.02% | 50.91x |
| coldstonecreamery.com | 3.16% | 50.07x |
| brandeating.com | 8.23% | 49.80x |
| baskinrobbins.com | 2.86% | 48.38x |
| fastfoodmenuprices.com | 1.68% | 48.25x |
| favoritecandle.com | 1.75% | 48.06x |
| texasroadhouse.com | 10.14% | 46.26x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.99% | 14.79x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.45% | 14.66x |
| As Seen On TV Products | 0.10% | 14.08x |
| Food Cluster | 3.71% | 13.35x |
| Toys Shopping | 4.68% | 12.20x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.70% | 11.98x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.44% | 11.73x |
| Low Budget Shoppers | 1.89% | 11.38x |
| Costumes | 0.69% | 10.94x |
| Southern California Cluster | 1.16% | 10.91x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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DEMOGRAPHICS
The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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