Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4.3 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Diner and Ice Cream Lovers.

Interest Composition Index
Diner and Ice Cream Lovers 27.85% 11.56x
Bargain Shopping Researchers 19.74% 11.10x
Fast Food Lovers 25.18% 10.92x
Orlando Activities Researchers 19.84% 10.92x
Ice Cream Shoppers 21.49% 10.73x
Drug Store Shoppers 23.41% 10.66x
Budget Grocery Shoppers 19.16% 10.58x
Big Box Shoppers 20.23% 10.38x
Misc-Deal Seekers or Coupon Shoppers 20.61% 10.26x
Junk Food Lovers 20.97% 10.12x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Buckle.

Location Composition Index
Buckle 0.29% 1.31x
Lane Bryant 0.07% 1.29x
Jos A. Bank Clothiers 0.37% 1.26x
Mens Wearhouse 0.61% 1.26x
Belk 0.02% 1.25x
White House Black Market 0.34% 1.15x
Journeys 0.07% 1.13x
Aeropostale 0.08% 1.10x
The Childrens Place 0.11% 1.09x
Hollister 0.06% 1.08x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is secretmenus.com.

Website Composition Index
secretmenus.com 1.19% 38.89x
fbmta.com 2.97% 38.45x
olivegarden.com 1.66% 36.06x
brandeating.com 10.15% 31.25x
chick-fil-a.com 5.86% 31.08x
texasroadhouse.com 6.31% 30.78x
smoothieking.com 4.12% 30.25x
favoritecandle.com 1.97% 29.39x
coldstonecreamery.com 3.54% 29.39x
eatdrinkdeals.com 10.06% 29.10x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.88% 12.53x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.29% 11.65x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.30% 11.45x
Food Cluster 3.00% 10.70x
As Seen On TV Products 0.07% 10.46x
Consumer Rewards 0.26% 10.35x
Toys Shopping 3.41% 10.02x
Low Budget Shoppers 1.14% 9.72x
Southern California Cluster 0.82% 9.26x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.07% 9.18x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female