Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 292.1 Thousand Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 292.1 thousand unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Food Industry Professionals.

Interest Composition Index
Food Industry Professionals 29.84% 18.78x
Restaurant Menu Researchers 31.19% 17.73x
Fast Food Lovers 28.72% 16.04x
Diner and Ice Cream Lovers 34.07% 14.78x
Gift Card Researchers 20.49% 14.70x
Restaurant Reservation Enthusiasts 24.54% 14.42x
Junk Food Lovers 16.31% 14.35x
Orlando Activities Researchers 6.44% 13.68x
Food Delivery Service Users 8.88% 13.40x
Bargain Shopping Researchers 11.20% 13.11x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is LOFT.

Location Composition Index
LOFT 0.03% 1.76x
J. Crew 0.02% 1.45x
H&M 0.02% 1.41x
Urban Outfitters 0.02% 1.38x
Michael Kors 0.01% 1.33x
Buckle 0.02% 1.32x
White House Black Market 0.02% 1.29x
Chicos 0.02% 1.29x
Mens Wearhouse 0.02% 1.27x
Lane Bryant 0.02% 1.21x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is eatdrinkdeals.com.

Website Composition Index
eatdrinkdeals.com 25.33% 142.44x
brandeating.com 18.44% 137.57x
theimpulsivebuy.com 2.91% 113.38x
chick-fil-a.com 3.29% 97.06x
fbmta.com 2.54% 92.18x
fastfoodmenuprices.com 58.19% 70.49x
rather-be-shopping.com 8.32% 67.01x
fingerhut.com 11.54% 55.72x
bjsrestaurants.com 31.01% 51.01x
redbox.com 40.34% 50.94x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 3.25% 14.95x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.09% 13.80x
Promo Codes 0.30% 12.14x
Spam Call Number Searchers 0.29% 10.52x
Los Angeles Cluster 0.06% 10.52x
Discount Shopping 0.05% 10.32x
Numerology & Astrology 0.15% 9.47x
Coupons 5.13% 9.43x
Low Budget Shoppers 0.29% 9.19x
Women Shoppers 0.06% 9.08x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female