Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 1.4 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 30.15% 18.79x
Misc-Deal Seekers or Coupon Shoppers 33.33% 17.72x
Bargain Shopping Researchers 31.95% 17.69x
Food Delivery Service Users 13.01% 17.13x
Gift Card Researchers 33.52% 16.42x
Big Box Shoppers 37.68% 15.96x
Online Home Decor Shoppers 27.96% 15.96x
Junk Food Lovers 29.92% 15.94x
Discount Big Box Shoppers 32.49% 15.76x
Fast Food Lovers 37.32% 15.72x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.81x
Gap 0.02% 1.47x
Banana Republic 0.02% 1.39x
Buckle 0.03% 1.38x
Gymboree 0.02% 1.23x
American Eagle Outfitters 0.02% 1.15x
Carhartt 0.20% 1.06x
Jos A. Bank Clothiers 0.01% 1.05x
Journeys 0.03% 1.04x
Hollister 0.01% 1.03x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is bk.com.

Website Composition Index
bk.com 5.72% 112.08x
crackerbarrel.com 5.28% 107.92x
theimpulsivebuy.com 3.66% 81.76x
eatdrinkdeals.com 19.15% 78.78x
brandeating.com 14.18% 76.99x
cvs.com 25.77% 65.22x
dealsplus.com 1.15% 62.16x
chick-fil-a.com 8.97% 49.84x
culvers.com 1.32% 48.60x
fingerhut.com 11.72% 48.48x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.03% 28.71x
Party Suppliers 0.36% 24.01x
Women Shoppers 1.34% 21.35x
Illinois 0.19% 21.26x
Vitamin Shoppers 0.20% 20.44x
Phone & Computer Game Downloaders 0.09% 19.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 19.32x
Food Cluster 0.09% 19.11x
Custom Gifts 0.20% 18.98x
Costumes 0.02% 18.68x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female