Explore the Chain Restaurants Audience
Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chain Restaurants audience.
INTERESTS
The Chain Restaurants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.
| Interest | Composition | Index |
| Fast Food Lovers | 22.65% | 13.31x |
| Bargain Shopping Researchers | 18.06% | 13.11x |
| Ice Cream Shoppers | 20.29% | 13.06x |
| Budget Grocery Shoppers | 17.66% | 12.95x |
| Orlando Activities Researchers | 18.53% | 12.84x |
| Drug Store Shoppers | 21.70% | 12.46x |
| Pizza Lovers | 18.22% | 12.27x |
| Junk Food Lovers | 18.39% | 12.19x |
| Coffee Lovers | 21.06% | 12.13x |
| Casual Dining Restaurant Researchers | 18.81% | 11.95x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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APPAREL RETAILERS
The Chain Restaurants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.28% | 1.20x |
| Mens Wearhouse | 0.44% | 1.16x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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WEBSITES
The Chain Restaurants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chain Restaurants audience is secretmenus.com.
| Website | Composition | Index |
| secretmenus.com | 1.80% | 58.11x |
| fbmta.com | 4.15% | 55.41x |
| olivegarden.com | 2.32% | 53.53x |
| brandeating.com | 9.21% | 44.61x |
| texasroadhouse.com | 8.72% | 43.51x |
| chick-fil-a.com | 8.28% | 42.65x |
| favoritecandle.com | 1.92% | 42.41x |
| coldstonecreamery.com | 3.47% | 41.95x |
| theimpulsivebuy.com | 1.09% | 41.09x |
| baskinrobbins.com | 3.00% | 40.78x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chain Restaurants audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 3.41% | 12.23x |
| Toys Shopping | 4.09% | 11.50x |
| Low Budget Shoppers | 1.50% | 10.98x |
| Promo Codes | 5.92% | 10.09x |
| Reproductive Health | 3.04% | 9.39x |
| Custom Gifts | 2.61% | 9.33x |
| Beauty & Cosmetics | 2.19% | 9.17x |
| Mail Order Food | 1.62% | 9.08x |
| Consumer Packaged Goods | 11.86% | 9.05x |
| Hair & Beauty | 3.30% | 9.01x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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DEMOGRAPHICS
The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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