Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 185.6 Thousand Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 185.6 thousand unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Restaurant News Readers.

Interest Composition Index
Restaurant News Readers 53.45% 34.47x
Fast Food Lovers 56.94% 34.37x
Food Industry Professionals 21.84% 28.20x
Restaurant Reservation Enthusiasts 18.79% 25.94x
Restaurant Menu Researchers 23.25% 25.69x
Diner and Ice Cream Lovers 25.24% 20.25x
Gift Card Researchers 12.28% 19.29x
Food Delivery Service Users 6.46% 18.44x
Gas Discount Researchers 8.30% 16.04x
Junk Food Lovers 15.15% 13.36x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 3.60x
Dressbarn 0.01% 2.29x
American Eagle Outfitters 0.01% 1.50x
Maurices 0.03% 1.45x
Gymboree 0.01% 1.27x
Carhartt 0.01% 1.11x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is eatdrinkdeals.com.

Website Composition Index
eatdrinkdeals.com 24.05% 202.52x
brandeating.com 22.79% 198.22x
fingerhut.com 6.30% 112.36x
fastfoodmenuprices.com 62.78% 97.40x
rather-be-shopping.com 15.49% 83.25x
bjsrestaurants.com 28.28% 77.16x
redbox.com 35.05% 75.32x
realmenuprices.com 9.27% 56.45x
livingonthecheap.com 2.51% 41.88x
milehighonthecheap.com 2.05% 40.20x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.45% 17.94x
Weight Loss & Nutrition Assistance Researchers 2.41% 10.24x
Promo Codes 0.05% 9.55x
Dental Health 0.06% 8.89x
Shopping Catalogs 0.14% 8.80x
Coupons 3.65% 8.41x
Apartment Hunting 2.48% 7.84x
Finance & Accounting Cluster 1.56% 7.74x
People Search 0.72% 7.62x
Law School 0.16% 6.86x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female