Explore the Chain Restaurants Audience
Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Chain Restaurants audience.
INTERESTS
The Chain Restaurants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chain Restaurants audience is Diner and Ice Cream Lovers.
| Interest | Composition | Index |
| Diner and Ice Cream Lovers | 29.70% | 10.91x |
| Bargain Shopping Researchers | 26.35% | 10.71x |
| Fast Food Lovers | 29.89% | 10.64x |
| Orlando Activities Researchers | 25.29% | 10.53x |
| Misc-Deal Seekers or Coupon Shoppers | 27.10% | 10.40x |
| Drug Store Shoppers | 28.95% | 10.15x |
| Ice Cream Shoppers | 24.42% | 10.07x |
| Junk Food Lovers | 24.03% | 9.91x |
| Gift Card Researchers | 27.92% | 9.89x |
| Budget Grocery Shoppers | 25.16% | 9.84x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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APPAREL RETAILERS
The Chain Restaurants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 1.34x |
| Express Outlets | 0.01% | 1.29x |
| Lane Bryant | 0.04% | 1.19x |
| Hollister | 0.05% | 1.14x |
| Buckle | 0.06% | 1.13x |
| Journeys | 0.11% | 1.13x |
| Belk | 0.01% | 1.13x |
| Gymboree | 0.05% | 1.11x |
| Aeropostale | 0.06% | 1.09x |
| Carhartt | 0.33% | 1.08x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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WEBSITES
The Chain Restaurants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chain Restaurants audience is fbmta.com.
| Website | Composition | Index |
| fbmta.com | 1.62% | 40.29x |
| smoothieking.com | 1.76% | 34.45x |
| baskinrobbins.com | 1.91% | 34.32x |
| coldstonecreamery.com | 2.56% | 32.78x |
| favoritecandle.com | 1.66% | 32.21x |
| texasroadhouse.com | 3.82% | 31.87x |
| brandeating.com | 10.57% | 31.73x |
| eatdrinkdeals.com | 12.06% | 30.55x |
| macaronigrill.com | 1.30% | 29.68x |
| dealsplus.com | 1.01% | 29.07x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.15% | 12.81x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.65% | 12.26x |
| Consumer Rewards | 0.13% | 11.61x |
| Food Cluster | 1.63% | 10.81x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.13% | 10.55x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.18% | 9.94x |
| As Seen On TV Products | 0.03% | 9.77x |
| Southern California Cluster | 0.42% | 9.69x |
| Toys Shopping | 2.27% | 9.34x |
| Survey Websites | 0.03% | 9.30x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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DEMOGRAPHICS
The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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