Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.

Interest Composition Index
Fast Food Lovers 24.43% 11.65x
Drug Store Shoppers 22.37% 10.99x
Ice Cream Shoppers 23.21% 10.86x
Italian Chain Restaurant Eaters 23.15% 10.72x
Coffee Lovers 23.31% 10.65x
Bargain Shopping Researchers 19.35% 10.61x
Budget Grocery Shoppers 20.12% 10.41x
Junk Food Lovers 20.67% 10.22x
Misc-Deal Seekers or Coupon Shoppers 17.58% 10.05x
Price Conscious Grocery Shoppers 18.98% 9.86x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Belk.

Location Composition Index
Belk 0.02% 1.44x
Dressbarn 0.05% 1.17x
Lane Bryant 0.05% 1.15x
Charlotte Russe 0.02% 1.08x
Aeropostale 0.04% 1.07x
Old Navy 0.06% 1.04x
Gymboree 0.03% 1.00x
Journeys 0.03% 0.98x
Express 0.02% 0.94x
Chicos 0.04% 0.94x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is secretmenus.com.

Website Composition Index
secretmenus.com 2.92% 64.16x
olivegarden.com 3.70% 60.00x
ihop.com 1.00% 59.77x
einsteinbros.com 1.06% 59.45x
fbmta.com 5.69% 58.13x
fastfoodmenuprices.com 1.74% 52.46x
theimpulsivebuy.com 1.03% 50.94x
coldstonecreamery.com 3.27% 49.82x
baskinrobbins.com 3.12% 48.10x
brandeating.com 7.85% 47.37x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.05% 13.95x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.51% 13.50x
As Seen On TV Products 0.11% 12.78x
Food Cluster 3.88% 12.17x
Survey Websites 0.07% 11.02x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.64% 10.91x
Low Budget Shoppers 2.08% 10.71x
Toys Shopping 5.16% 10.54x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.47% 10.17x
Promo Codes 6.70% 9.77x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female