Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4.5 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 25.71% 12.12x
Misc-Deal Seekers or Coupon Shoppers 25.83% 12.01x
Orlando Activities Researchers 24.84% 11.99x
Fast Food Lovers 28.41% 11.85x
Diner and Ice Cream Lovers 28.73% 11.73x
Drug Store Shoppers 27.53% 11.60x
Gift Card Researchers 26.29% 11.47x
Big Box Shoppers 27.09% 11.28x
Coupon Researchers 24.74% 11.27x
Discount Big Box Shoppers 25.17% 11.17x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is fbmta.com.

Website Composition Index
fbmta.com 1.19% 38.86x
baskinrobbins.com 1.44% 34.42x
smoothieking.com 1.40% 34.10x
coldstonecreamery.com 2.01% 33.75x
favoritecandle.com 1.33% 32.86x
texasroadhouse.com 2.84% 31.98x
brandeating.com 10.73% 30.58x
eatdrinkdeals.com 13.07% 29.95x
meltingpot.com 3.26% 29.88x
bk.com 23.13% 29.85x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.52% 14.02x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 13.43x
Food Cluster 1.14% 12.48x
Southern California Cluster 0.21% 11.52x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 11.51x
As Seen On TV Products 0.01% 11.20x
Survey Websites 0.02% 10.74x
Toys Shopping 1.51% 10.70x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.28% 10.04x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 1.40% 9.93x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female