Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 527.2 Thousand Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 527.2 thousand unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Restaurant Menu Researchers.

Interest Composition Index
Restaurant Menu Researchers 34.83% 18.05x
Fast Food Lovers 32.10% 17.39x
Orlando Activities Researchers 15.56% 16.88x
Misc-Deal Seekers or Coupon Shoppers 20.35% 16.84x
Gift Card Researchers 25.91% 16.65x
Bargain Shopping Researchers 19.83% 16.17x
Junk Food Lovers 22.66% 16.08x
Food Delivery Service Users 19.57% 15.65x
Online Home Decor Shoppers 15.48% 15.44x
Big Box Shoppers 27.46% 15.11x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Belk.

Location Composition Index
Belk 0.02% 1.95x
Madewell 0.01% 1.56x
Forever 21 0.03% 1.50x
Coach 0.02% 1.37x
H&M 0.02% 1.32x
Buckle 0.05% 1.27x
Victoria's Secret 0.07% 1.24x
Chicos 0.04% 1.24x
Old Navy 0.06% 1.21x
Journeys 0.06% 1.21x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is theimpulsivebuy.com.

Website Composition Index
theimpulsivebuy.com 2.96% 141.84x
eatdrinkdeals.com 23.31% 127.29x
brandeating.com 16.90% 115.92x
cvs.com 11.74% 99.58x
chick-fil-a.com 7.33% 83.79x
fingerhut.com 8.38% 83.67x
fastfoodmenuprices.com 54.63% 66.89x
rather-be-shopping.com 6.72% 59.49x
bjsrestaurants.com 29.70% 47.80x
redbox.com 40.14% 46.22x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.08% 17.94x
Pharmacy 0.03% 17.49x
Medical Supplies 0.04% 17.09x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.66% 16.77x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.15% 16.59x
Numerology & Astrology 0.31% 15.74x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 13.28x
Vaping 0.03% 12.61x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.23% 12.24x
Nutrition & Diabetic Living 0.11% 11.44x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female