CHAIN RESTAURANTS

Audience Size: 527.2 Thousand Devices

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Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 527.2 thousand unique devices whose actions qualify for the Chain Restaurants audience.

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Restaurant Menu Researchers.

Interest	Composition	Index
Restaurant Menu Researchers	34.83%	18.05x
Fast Food Lovers	32.10%	17.39x
Orlando Activities Researchers	15.56%	16.88x
Misc-Deal Seekers or Coupon Shoppers	20.35%	16.84x
Gift Card Researchers	25.91%	16.65x
Bargain Shopping Researchers	19.83%	16.17x
Junk Food Lovers	22.66%	16.08x
Food Delivery Service Users	19.57%	15.65x
Online Home Decor Shoppers	15.48%	15.44x
Big Box Shoppers	27.46%	15.11x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Belk.

Location	Composition	Index
Belk	0.02%	1.95x
Madewell	0.01%	1.56x
Forever 21	0.03%	1.50x
Coach	0.02%	1.37x
H&M	0.02%	1.32x
Buckle	0.05%	1.27x
Victoria's Secret	0.07%	1.24x
Chicos	0.04%	1.24x
Old Navy	0.06%	1.21x
Journeys	0.06%	1.21x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is theimpulsivebuy.com.

Website	Composition	Index
theimpulsivebuy.com	2.96%	141.84x
eatdrinkdeals.com	23.31%	127.29x
brandeating.com	16.90%	115.92x
cvs.com	11.74%	99.58x
chick-fil-a.com	7.33%	83.79x
fingerhut.com	8.38%	83.67x
fastfoodmenuprices.com	54.63%	66.89x
rather-be-shopping.com	6.72%	59.49x
bjsrestaurants.com	29.70%	47.80x
redbox.com	40.14%	46.22x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Toys Shopping.

Content Affinity	Composition	Index
Toys Shopping	0.08%	17.94x
Pharmacy	0.03%	17.49x
Medical Supplies	0.04%	17.09x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	2.66%	16.77x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	0.15%	16.59x
Numerology & Astrology	0.31%	15.74x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.05%	13.28x
Vaping	0.03%	12.61x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews)	0.23%	12.24x
Nutrition & Diabetic Living	0.11%	11.44x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female