Explore the Chain Restaurants Audience
Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 251.3 thousand unique devices whose actions qualify for the Chain Restaurants audience.
INTERESTS
The Chain Restaurants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.
| Interest | Composition | Index |
| Fast Food Lovers | 51.14% | 35.04x |
| Food Industry Professionals | 27.27% | 21.38x |
| Restaurant Menu Researchers | 28.86% | 20.45x |
| Restaurant Reservation Enthusiasts | 22.86% | 18.72x |
| Diner and Ice Cream Lovers | 29.59% | 16.24x |
| Gift Card Researchers | 15.06% | 14.55x |
| Junk Food Lovers | 12.04% | 14.38x |
| Food Delivery Service Users | 15.18% | 14.09x |
| Coupon Researchers | 12.45% | 13.20x |
| Prepaid Smartphone Shoppers | 13.96% | 12.08x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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APPAREL RETAILERS
The Chain Restaurants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 2.07x |
| Mens Wearhouse | 0.03% | 2.00x |
| Maurices | 0.07% | 1.89x |
| H&M | 0.03% | 1.79x |
| LOFT | 0.02% | 1.62x |
| Gymboree | 0.04% | 1.59x |
| Aeropostale | 0.02% | 1.39x |
| Old Navy | 0.03% | 1.32x |
| Express | 0.03% | 1.30x |
| White House Black Market | 0.02% | 1.26x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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WEBSITES
The Chain Restaurants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chain Restaurants audience is eatdrinkdeals.com.
| Website | Composition | Index |
| eatdrinkdeals.com | 26.73% | 170.64x |
| brandeating.com | 20.16% | 168.31x |
| fbmta.com | 3.05% | 130.26x |
| fingerhut.com | 8.00% | 85.01x |
| fastfoodmenuprices.com | 62.39% | 81.54x |
| rather-be-shopping.com | 9.85% | 77.24x |
| redbox.com | 38.58% | 61.84x |
| bjsrestaurants.com | 30.35% | 59.71x |
| realmenuprices.com | 12.36% | 44.63x |
| milehighonthecheap.com | 2.31% | 39.22x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.39% | 16.97x |
| Coupons | 4.20% | 9.59x |
| African-American Hair | 0.06% | 8.62x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.05% | 8.55x |
| Pet Supplies | 0.05% | 8.48x |
| Weight Loss & Nutrition Assistance Researchers | 3.41% | 8.42x |
| Los Angeles Cluster | 0.04% | 8.20x |
| Promo Codes | 0.11% | 8.05x |
| Spam Call Number Searchers | 0.12% | 7.39x |
| Beach Vacations | 0.03% | 7.28x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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DEMOGRAPHICS
The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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