CHAIN RESTAURANTS

Audience Size: 4.3 Million Devices

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Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Chain Restaurants audience.

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Diner and Ice Cream Lovers.

Interest	Composition	Index
Diner and Ice Cream Lovers	31.78%	11.94x
Bargain Shopping Researchers	26.39%	11.60x
Orlando Activities Researchers	25.39%	11.39x
Fast Food Lovers	30.56%	11.33x
Drug Store Shoppers	28.45%	11.13x
Misc-Deal Seekers or Coupon Shoppers	26.14%	11.13x
Ice Cream Shoppers	27.36%	10.79x
Budget Grocery Shoppers	25.21%	10.78x
Big Box Shoppers	27.74%	10.67x
Junk Food Lovers	25.58%	10.65x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Buckle.

Location	Composition	Index
Buckle	0.37%	1.42x
Mens Wearhouse	0.53%	1.26x
Jos A. Bank Clothiers	0.31%	1.25x
White House Black Market	0.38%	1.17x
Lane Bryant	0.05%	1.13x
Belk	0.01%	1.11x
Zumiez	0.07%	1.07x
Dressbarn	0.04%	1.04x
Johnston and Murphy	0.52%	1.04x
Michael Kors	0.05%	1.02x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is fbmta.com.

Website	Composition	Index
fbmta.com	2.32%	48.58x
olivegarden.com	1.21%	45.43x
smoothieking.com	2.86%	39.30x
brandeating.com	10.28%	39.14x
chick-fil-a.com	4.22%	38.25x
baskinrobbins.com	2.78%	37.77x
texasroadhouse.com	5.09%	37.59x
eatdrinkdeals.com	10.77%	37.55x
coldstonecreamery.com	3.18%	37.21x
favoritecandle.com	1.91%	36.67x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity	Composition	Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	0.75%	13.88x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media)	0.21%	13.03x
As Seen On TV Products	0.05%	12.21x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.20%	12.08x
Consumer Rewards	0.21%	12.03x
Food Cluster	2.24%	11.89x
Toys Shopping	2.68%	11.13x
Low Budget Shoppers	0.84%	10.71x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	1.15%	10.61x
Southern California Cluster	0.59%	10.37x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female