Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 3.9 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Diner and Ice Cream Lovers.

Interest Composition Index
Diner and Ice Cream Lovers 25.97% 10.70x
Fast Food Lovers 24.20% 10.05x
Orlando Activities Researchers 18.91% 9.89x
Ice Cream Shoppers 21.31% 9.79x
Bargain Shopping Researchers 19.57% 9.77x
Budget Grocery Shoppers 17.72% 9.65x
Drug Store Shoppers 22.32% 9.64x
Coffee Lovers 21.14% 9.45x
Pizza Lovers 19.72% 9.28x
Misc-Deal Seekers or Coupon Shoppers 18.55% 9.23x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.52x
Belk 0.02% 1.52x
Buckle 0.23% 1.31x
Tommy Bahama 0.04% 1.27x
Dressbarn 0.07% 1.25x
Jos A. Bank Clothiers 0.38% 1.22x
Mens Wearhouse 0.62% 1.22x
Aeropostale 0.07% 1.19x
White House Black Market 0.26% 1.18x
Levi Strauss 0.02% 1.14x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is secretmenus.com.

Website Composition Index
secretmenus.com 1.49% 43.69x
fbmta.com 3.48% 42.57x
olivegarden.com 1.91% 41.20x
texasroadhouse.com 7.26% 34.24x
brandeating.com 10.03% 34.05x
chick-fil-a.com 6.98% 33.78x
smoothieking.com 4.96% 32.71x
favoritecandle.com 2.02% 32.41x
coldstonecreamery.com 3.68% 32.22x
eatdrinkdeals.com 9.61% 31.97x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.06% 11.21x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.28% 9.96x
As Seen On TV Products 0.09% 9.64x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.32% 9.63x
Food Cluster 3.50% 9.11x
Consumer Rewards 0.36% 8.75x
Toys Shopping 3.67% 8.64x
Low Budget Shoppers 1.32% 8.49x
Survey Websites 0.07% 7.84x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.14% 7.81x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female