Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4.7 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Diner and Ice Cream Lovers.

Interest Composition Index
Diner and Ice Cream Lovers 29.70% 10.91x
Bargain Shopping Researchers 26.35% 10.71x
Fast Food Lovers 29.89% 10.64x
Orlando Activities Researchers 25.29% 10.53x
Misc-Deal Seekers or Coupon Shoppers 27.10% 10.40x
Drug Store Shoppers 28.95% 10.15x
Ice Cream Shoppers 24.42% 10.07x
Junk Food Lovers 24.03% 9.91x
Gift Card Researchers 27.92% 9.89x
Budget Grocery Shoppers 25.16% 9.84x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.34x
Express Outlets 0.01% 1.29x
Lane Bryant 0.04% 1.19x
Hollister 0.05% 1.14x
Buckle 0.06% 1.13x
Journeys 0.11% 1.13x
Belk 0.01% 1.13x
Gymboree 0.05% 1.11x
Aeropostale 0.06% 1.09x
Carhartt 0.33% 1.08x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is fbmta.com.

Website Composition Index
fbmta.com 1.62% 40.29x
smoothieking.com 1.76% 34.45x
baskinrobbins.com 1.91% 34.32x
coldstonecreamery.com 2.56% 32.78x
favoritecandle.com 1.66% 32.21x
texasroadhouse.com 3.82% 31.87x
brandeating.com 10.57% 31.73x
eatdrinkdeals.com 12.06% 30.55x
macaronigrill.com 1.30% 29.68x
dealsplus.com 1.01% 29.07x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 12.81x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.65% 12.26x
Consumer Rewards 0.13% 11.61x
Food Cluster 1.63% 10.81x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 10.55x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.18% 9.94x
As Seen On TV Products 0.03% 9.77x
Southern California Cluster 0.42% 9.69x
Toys Shopping 2.27% 9.34x
Survey Websites 0.03% 9.30x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female