Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 768.7 Thousand Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 768.7 thousand unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 28.21% 17.73x
Misc-Deal Seekers or Coupon Shoppers 30.33% 17.40x
Bargain Shopping Researchers 29.84% 16.73x
Gift Card Researchers 33.24% 15.92x
Restaurant Menu Researchers 36.70% 15.78x
Fast Food Lovers 36.93% 15.72x
Coupon Researchers 31.35% 15.56x
Online Home Decor Shoppers 26.21% 15.52x
Big Box Shoppers 36.01% 15.33x
Junk Food Lovers 28.67% 15.22x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.48x
Lululemon 0.01% 1.44x
Talbots 0.02% 1.34x
Victoria's Secret 0.04% 1.31x
Gymboree 0.02% 1.28x
J. Crew 0.01% 1.25x
Dressbarn 0.03% 1.23x
Express 0.03% 1.19x
Gap 0.02% 1.12x
Aeropostale 0.02% 1.12x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is bk.com.

Website Composition Index
bk.com 2.32% 143.83x
crackerbarrel.com 3.22% 136.53x
theimpulsivebuy.com 3.29% 105.07x
eatdrinkdeals.com 21.07% 97.18x
brandeating.com 15.39% 93.51x
cvs.com 19.12% 82.03x
fingerhut.com 10.04% 65.93x
fastfoodmenuprices.com 50.30% 55.78x
chick-fil-a.com 9.25% 55.12x
rather-be-shopping.com 5.28% 51.41x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.11% 25.71x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 24.12x
Pharmacy 0.37% 22.05x
Women Shoppers 0.70% 21.14x
Phone & Computer Game Downloaders 0.05% 20.52x
Custom Gifts 0.10% 20.13x
Food Cluster 0.04% 19.04x
Pre-Built Home Researchers 0.08% 18.87x
Vitamin Shoppers 0.07% 18.84x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.21% 18.78x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female