Explore the Chain Restaurants Audience
Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chain Restaurants audience.
INTERESTS
The Chain Restaurants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.
| Interest | Composition | Index |
| Fast Food Lovers | 24.43% | 11.65x |
| Drug Store Shoppers | 22.37% | 10.99x |
| Ice Cream Shoppers | 23.21% | 10.86x |
| Italian Chain Restaurant Eaters | 23.15% | 10.72x |
| Coffee Lovers | 23.31% | 10.65x |
| Bargain Shopping Researchers | 19.35% | 10.61x |
| Budget Grocery Shoppers | 20.12% | 10.41x |
| Junk Food Lovers | 20.67% | 10.22x |
| Misc-Deal Seekers or Coupon Shoppers | 17.58% | 10.05x |
| Price Conscious Grocery Shoppers | 18.98% | 9.86x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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APPAREL RETAILERS
The Chain Restaurants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.44x |
| Dressbarn | 0.05% | 1.17x |
| Lane Bryant | 0.05% | 1.15x |
| Charlotte Russe | 0.02% | 1.08x |
| Aeropostale | 0.04% | 1.07x |
| Old Navy | 0.06% | 1.04x |
| Gymboree | 0.03% | 1.00x |
| Journeys | 0.03% | 0.98x |
| Express | 0.02% | 0.94x |
| Chicos | 0.04% | 0.94x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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WEBSITES
The Chain Restaurants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chain Restaurants audience is secretmenus.com.
| Website | Composition | Index |
| secretmenus.com | 2.92% | 64.16x |
| olivegarden.com | 3.70% | 60.00x |
| ihop.com | 1.00% | 59.77x |
| einsteinbros.com | 1.06% | 59.45x |
| fbmta.com | 5.69% | 58.13x |
| fastfoodmenuprices.com | 1.74% | 52.46x |
| theimpulsivebuy.com | 1.03% | 50.94x |
| coldstonecreamery.com | 3.27% | 49.82x |
| baskinrobbins.com | 3.12% | 48.10x |
| brandeating.com | 7.85% | 47.37x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.05% | 13.95x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.51% | 13.50x |
| As Seen On TV Products | 0.11% | 12.78x |
| Food Cluster | 3.88% | 12.17x |
| Survey Websites | 0.07% | 11.02x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.64% | 10.91x |
| Low Budget Shoppers | 2.08% | 10.71x |
| Toys Shopping | 5.16% | 10.54x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.47% | 10.17x |
| Promo Codes | 6.70% | 9.77x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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DEMOGRAPHICS
The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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