Explore the Chain Restaurants Audience
Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 185.6 thousand unique devices whose actions qualify for the Chain Restaurants audience.
INTERESTS
The Chain Restaurants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chain Restaurants audience is Restaurant News Readers.
| Interest | Composition | Index |
| Restaurant News Readers | 53.45% | 34.47x |
| Fast Food Lovers | 56.94% | 34.37x |
| Food Industry Professionals | 21.84% | 28.20x |
| Restaurant Reservation Enthusiasts | 18.79% | 25.94x |
| Restaurant Menu Researchers | 23.25% | 25.69x |
| Diner and Ice Cream Lovers | 25.24% | 20.25x |
| Gift Card Researchers | 12.28% | 19.29x |
| Food Delivery Service Users | 6.46% | 18.44x |
| Gas Discount Researchers | 8.30% | 16.04x |
| Junk Food Lovers | 15.15% | 13.36x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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APPAREL RETAILERS
The Chain Restaurants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 3.60x |
| Dressbarn | 0.01% | 2.29x |
| American Eagle Outfitters | 0.01% | 1.50x |
| Maurices | 0.03% | 1.45x |
| Gymboree | 0.01% | 1.27x |
| Carhartt | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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WEBSITES
The Chain Restaurants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chain Restaurants audience is eatdrinkdeals.com.
| Website | Composition | Index |
| eatdrinkdeals.com | 24.05% | 202.52x |
| brandeating.com | 22.79% | 198.22x |
| fingerhut.com | 6.30% | 112.36x |
| fastfoodmenuprices.com | 62.78% | 97.40x |
| rather-be-shopping.com | 15.49% | 83.25x |
| bjsrestaurants.com | 28.28% | 77.16x |
| redbox.com | 35.05% | 75.32x |
| realmenuprices.com | 9.27% | 56.45x |
| livingonthecheap.com | 2.51% | 41.88x |
| milehighonthecheap.com | 2.05% | 40.20x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.45% | 17.94x |
| Weight Loss & Nutrition Assistance Researchers | 2.41% | 10.24x |
| Promo Codes | 0.05% | 9.55x |
| Dental Health | 0.06% | 8.89x |
| Shopping Catalogs | 0.14% | 8.80x |
| Coupons | 3.65% | 8.41x |
| Apartment Hunting | 2.48% | 7.84x |
| Finance & Accounting Cluster | 1.56% | 7.74x |
| People Search | 0.72% | 7.62x |
| Law School | 0.16% | 6.86x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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DEMOGRAPHICS
The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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