Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 1.2 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 30.40% 19.69x
Bargain Shopping Researchers 33.37% 18.26x
Misc-Deal Seekers or Coupon Shoppers 34.77% 17.91x
Food Delivery Service Users 15.59% 17.61x
Big Box Shoppers 39.53% 17.39x
Gift Card Researchers 34.73% 17.20x
Budget Grocery Shoppers 35.67% 16.71x
Discount Big Box Shoppers 33.18% 16.48x
Junk Food Lovers 30.46% 16.37x
Nashville Activity Researchers 26.42% 16.29x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.55x
Old Navy 0.01% 1.51x
Carhartt 0.07% 1.18x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is bk.com.

Website Composition Index
bk.com 8.96% 100.83x
crackerbarrel.com 7.85% 96.37x
restaurant.com 1.35% 88.22x
eatdrinkdeals.com 17.18% 74.91x
theimpulsivebuy.com 4.05% 72.79x
brandeating.com 13.23% 72.75x
chick-fil-a.com 8.69% 60.34x
cvs.com 32.15% 57.10x
dealsplus.com 1.25% 52.89x
rather-be-shopping.com 3.42% 47.31x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.03% 27.13x
Food Cluster 0.18% 25.14x
Consumer Rewards 0.04% 24.16x
Party Suppliers 0.65% 23.27x
Vitamin Shoppers 0.39% 22.04x
Women Shoppers 1.86% 20.64x
Custom Gifts 0.30% 19.84x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.27% 19.62x
Promo Codes 1.05% 18.08x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.27% 18.02x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female