Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4.2 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 24.08% 12.46x
Orlando Activities Researchers 23.72% 12.42x
Misc-Deal Seekers or Coupon Shoppers 24.65% 12.19x
Fast Food Lovers 27.25% 12.02x
Gift Card Researchers 25.67% 11.92x
Drug Store Shoppers 26.05% 11.74x
Big Box Shoppers 27.59% 11.60x
Budget Grocery Shoppers 24.46% 11.56x
Discount Big Box Shoppers 25.08% 11.39x
Diner and Ice Cream Lovers 27.11% 11.27x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Buckle.

Location Composition Index
Buckle 0.01% 1.66x
Victoria's Secret 0.02% 1.54x
Banana Republic 0.01% 1.47x
Lane Bryant 0.01% 1.42x
Express 0.01% 1.39x
American Eagle Outfitters 0.01% 1.33x
The Childrens Place 0.01% 1.26x
Journeys 0.01% 1.26x
Maurices 0.02% 1.24x
Dressbarn 0.01% 1.21x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is baskinrobbins.com.

Website Composition Index
baskinrobbins.com 1.04% 37.39x
coldstonecreamery.com 1.52% 37.21x
favoritecandle.com 1.01% 36.18x
texasroadhouse.com 1.92% 34.72x
bk.com 18.05% 33.74x
meltingpot.com 2.53% 33.41x
crackerbarrel.com 15.66% 32.18x
eatdrinkdeals.com 13.79% 31.90x
brandeating.com 10.91% 31.77x
restaurant.com 2.55% 30.21x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 15.70x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.39% 13.87x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 12.66x
Food Cluster 0.75% 12.46x
As Seen On TV Products 0.01% 11.81x
Southern California Cluster 0.10% 11.42x
Toys Shopping 1.24% 11.24x
Survey Websites 0.01% 10.92x
Consumer Rewards 0.09% 10.80x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 1.02% 10.80x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female