Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 251.3 Thousand Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 251.3 thousand unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.

Interest Composition Index
Fast Food Lovers 51.14% 35.04x
Food Industry Professionals 27.27% 21.38x
Restaurant Menu Researchers 28.86% 20.45x
Restaurant Reservation Enthusiasts 22.86% 18.72x
Diner and Ice Cream Lovers 29.59% 16.24x
Gift Card Researchers 15.06% 14.55x
Junk Food Lovers 12.04% 14.38x
Food Delivery Service Users 15.18% 14.09x
Coupon Researchers 12.45% 13.20x
Prepaid Smartphone Shoppers 13.96% 12.08x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 2.07x
Mens Wearhouse 0.03% 2.00x
Maurices 0.07% 1.89x
H&M 0.03% 1.79x
LOFT 0.02% 1.62x
Gymboree 0.04% 1.59x
Aeropostale 0.02% 1.39x
Old Navy 0.03% 1.32x
Express 0.03% 1.30x
White House Black Market 0.02% 1.26x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is eatdrinkdeals.com.

Website Composition Index
eatdrinkdeals.com 26.73% 170.64x
brandeating.com 20.16% 168.31x
fbmta.com 3.05% 130.26x
fingerhut.com 8.00% 85.01x
fastfoodmenuprices.com 62.39% 81.54x
rather-be-shopping.com 9.85% 77.24x
redbox.com 38.58% 61.84x
bjsrestaurants.com 30.35% 59.71x
realmenuprices.com 12.36% 44.63x
milehighonthecheap.com 2.31% 39.22x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.39% 16.97x
Coupons 4.20% 9.59x
African-American Hair 0.06% 8.62x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.05% 8.55x
Pet Supplies 0.05% 8.48x
Weight Loss & Nutrition Assistance Researchers 3.41% 8.42x
Los Angeles Cluster 0.04% 8.20x
Promo Codes 0.11% 8.05x
Spam Call Number Searchers 0.12% 7.39x
Beach Vacations 0.03% 7.28x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female