Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 1.5 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 27.73% 18.65x
Bargain Shopping Researchers 30.02% 17.91x
Misc-Deal Seekers or Coupon Shoppers 30.29% 17.46x
Gift Card Researchers 32.08% 17.23x
Big Box Shoppers 36.56% 16.90x
Budget Grocery Shoppers 33.26% 16.55x
Fast Food Lovers 34.85% 16.33x
Discount Big Box Shoppers 32.69% 16.29x
Drug Store Shoppers 32.93% 16.24x
Junk Food Lovers 27.15% 15.88x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is LOFT.

Location Composition Index
LOFT 0.01% 1.27x
Dressbarn 0.01% 1.18x
Journeys 0.02% 1.18x
Buckle 0.01% 1.17x
Zumiez 0.01% 1.13x
Aeropostale 0.01% 0.99x
Victoria's Secret 0.02% 0.95x
Maurices 0.02% 0.95x
The Childrens Place 0.01% 0.94x
Carhartt 0.12% 0.92x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is bk.com.

Website Composition Index
bk.com 11.63% 80.87x
crackerbarrel.com 9.94% 77.35x
meltingpot.com 1.33% 75.00x
restaurant.com 1.66% 71.92x
eatdrinkdeals.com 15.60% 64.88x
brandeating.com 12.30% 62.74x
theimpulsivebuy.com 4.18% 59.84x
chick-fil-a.com 9.38% 53.17x
cvs.com 37.10% 47.04x
dealsplus.com 1.29% 46.22x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.05% 23.49x
Consumer Rewards 0.06% 22.87x
Food Cluster 0.27% 21.42x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.28% 19.28x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.42% 19.17x
Party Suppliers 1.10% 19.12x
Quinceanera Planning 0.01% 17.82x
Women Shoppers 2.62% 17.71x
Vitamin Shoppers 0.54% 16.84x
Custom Gifts 0.45% 16.75x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female