Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4.1 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.

Interest Composition Index
Fast Food Lovers 23.87% 12.21x
Ice Cream Shoppers 21.55% 11.64x
Bargain Shopping Researchers 18.92% 11.59x
Drug Store Shoppers 22.36% 11.54x
Orlando Activities Researchers 20.80% 11.19x
Coffee Lovers 22.49% 11.18x
Junk Food Lovers 19.47% 11.14x
Budget Grocery Shoppers 21.71% 11.13x
Pizza Lovers 19.81% 10.85x
Italian Chain Restaurant Eaters 23.17% 10.85x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.37x
Lane Bryant 0.06% 1.23x
Hollister 0.03% 1.21x
Gymboree 0.04% 1.21x
Old Navy 0.08% 1.19x
Dressbarn 0.05% 1.19x
Jos A. Bank Clothiers 0.19% 1.17x
Mens Wearhouse 0.28% 1.14x
Charlotte Russe 0.02% 1.11x
Aeropostale 0.03% 1.09x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is secretmenus.com.

Website Composition Index
secretmenus.com 2.16% 66.83x
olivegarden.com 2.74% 61.92x
fbmta.com 4.90% 60.54x
theimpulsivebuy.com 1.02% 50.91x
coldstonecreamery.com 3.16% 50.07x
brandeating.com 8.23% 49.80x
baskinrobbins.com 2.86% 48.38x
fastfoodmenuprices.com 1.68% 48.25x
favoritecandle.com 1.75% 48.06x
texasroadhouse.com 10.14% 46.26x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.99% 14.79x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.45% 14.66x
As Seen On TV Products 0.10% 14.08x
Food Cluster 3.71% 13.35x
Toys Shopping 4.68% 12.20x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.70% 11.98x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.44% 11.73x
Low Budget Shoppers 1.89% 11.38x
Costumes 0.69% 10.94x
Southern California Cluster 1.16% 10.91x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female