Explore the Chain Restaurants Audience
Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Chain Restaurants audience.
INTERESTS
The Chain Restaurants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chain Restaurants audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 25.71% | 12.12x |
| Misc-Deal Seekers or Coupon Shoppers | 25.83% | 12.01x |
| Orlando Activities Researchers | 24.84% | 11.99x |
| Fast Food Lovers | 28.41% | 11.85x |
| Diner and Ice Cream Lovers | 28.73% | 11.73x |
| Drug Store Shoppers | 27.53% | 11.60x |
| Gift Card Researchers | 26.29% | 11.47x |
| Big Box Shoppers | 27.09% | 11.28x |
| Coupon Researchers | 24.74% | 11.27x |
| Discount Big Box Shoppers | 25.17% | 11.17x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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WEBSITES
The Chain Restaurants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chain Restaurants audience is fbmta.com.
| Website | Composition | Index |
| fbmta.com | 1.19% | 38.86x |
| baskinrobbins.com | 1.44% | 34.42x |
| smoothieking.com | 1.40% | 34.10x |
| coldstonecreamery.com | 2.01% | 33.75x |
| favoritecandle.com | 1.33% | 32.86x |
| texasroadhouse.com | 2.84% | 31.98x |
| brandeating.com | 10.73% | 30.58x |
| eatdrinkdeals.com | 13.07% | 29.95x |
| meltingpot.com | 3.26% | 29.88x |
| bk.com | 23.13% | 29.85x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.52% | 14.02x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.08% | 13.43x |
| Food Cluster | 1.14% | 12.48x |
| Southern California Cluster | 0.21% | 11.52x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 11.51x |
| As Seen On TV Products | 0.01% | 11.20x |
| Survey Websites | 0.02% | 10.74x |
| Toys Shopping | 1.51% | 10.70x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.28% | 10.04x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 1.40% | 9.93x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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DEMOGRAPHICS
The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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