Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4.8 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Diner and Ice Cream Lovers.

Interest Composition Index
Diner and Ice Cream Lovers 30.98% 12.25x
Bargain Shopping Researchers 26.00% 12.18x
Orlando Activities Researchers 24.60% 12.05x
Fast Food Lovers 30.34% 11.87x
Misc-Deal Seekers or Coupon Shoppers 26.33% 11.70x
Drug Store Shoppers 27.74% 11.64x
Gift Card Researchers 26.30% 11.38x
Budget Grocery Shoppers 24.69% 11.32x
Big Box Shoppers 26.91% 11.25x
Junk Food Lovers 24.40% 11.21x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Belk.

Location Composition Index
Belk 0.01% 1.28x
The Childrens Place 0.07% 1.18x
Aeropostale 0.05% 1.17x
Lane Bryant 0.03% 1.17x
Buckle 0.04% 1.16x
Forever 21 0.04% 1.15x
Journeys 0.08% 1.14x
Carhartt 0.30% 1.10x
Zumiez 0.06% 1.10x
Gymboree 0.04% 1.08x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is fbmta.com.

Website Composition Index
fbmta.com 1.90% 47.95x
smoothieking.com 2.13% 39.99x
baskinrobbins.com 2.21% 39.23x
brandeating.com 10.37% 37.91x
coldstonecreamery.com 2.85% 36.92x
eatdrinkdeals.com 11.42% 36.84x
favoritecandle.com 1.80% 36.44x
macaronigrill.com 1.41% 35.88x
texasroadhouse.com 4.52% 35.77x
dealsplus.com 1.06% 31.93x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 13.79x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.68% 13.67x
Consumer Rewards 0.15% 12.87x
Food Cluster 1.83% 12.18x
As Seen On TV Products 0.04% 12.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.16% 11.83x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.12% 11.33x
Toys Shopping 2.46% 10.96x
Southern California Cluster 0.48% 10.89x
Survey Websites 0.04% 10.49x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female