CHAIN RESTAURANTS

Audience Size: 3.8 Million Devices

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Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Chain Restaurants audience.

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.

Interest	Composition	Index
Fast Food Lovers	25.28%	11.83x
Drug Store Shoppers	23.68%	11.16x
Bargain Shopping Researchers	18.94%	10.95x
Coffee Lovers	24.74%	10.80x
Italian Chain Restaurant Eaters	25.51%	10.72x
Budget Grocery Shoppers	21.51%	10.70x
Ice Cream Shoppers	26.24%	10.70x
Junk Food Lovers	22.00%	10.46x
Casual Dining Restaurant Researchers	25.30%	10.26x
Price Conscious Grocery Shoppers	20.26%	10.09x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Charlotte Russe.

Location	Composition	Index
Charlotte Russe	0.02%	1.41x
Belk	0.02%	1.30x
Gymboree	0.03%	1.21x
Lane Bryant	0.04%	1.19x
Dressbarn	0.04%	1.16x
Aeropostale	0.03%	1.09x
Old Navy	0.06%	1.08x
Ralph Lauren	0.01%	1.05x
Chicos	0.04%	1.01x
REI	0.01%	0.99x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is grubgrade.com.

Website	Composition	Index
grubgrade.com	0.59%	77.26x
birthdayfreebies.com	0.22%	74.25x
secretmenus.com	3.54%	69.06x
smashburger.com	0.43%	68.10x
freebie-depot.com	0.25%	67.94x
orangeleafyogurt.com	0.33%	65.12x
ihop.com	1.25%	64.80x
orangejulius.com	0.11%	64.79x
fivebelow.com	0.58%	64.74x
expertgriller.com	0.32%	64.69x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity	Composition	Index
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	1.08%	13.94x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.56%	13.74x
Food Cluster	4.10%	12.89x
As Seen On TV Products	0.11%	12.87x
Toys Shopping	5.24%	11.49x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	0.61%	11.48x
Low Budget Shoppers	2.37%	11.26x
Survey Websites	0.08%	10.88x
Promo Codes	6.35%	10.44x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media)	0.48%	10.25x

Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.

Index: A comparison of the Chain Restaurants audience to the internet population.

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age and income brackets.

Age

45-54

Income

Under $25,000