Explore the Chain Restaurants Audience
Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Chain Restaurants audience.
INTERESTS
The Chain Restaurants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chain Restaurants audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 30.15% | 18.79x |
| Misc-Deal Seekers or Coupon Shoppers | 33.33% | 17.72x |
| Bargain Shopping Researchers | 31.95% | 17.69x |
| Food Delivery Service Users | 13.01% | 17.13x |
| Gift Card Researchers | 33.52% | 16.42x |
| Big Box Shoppers | 37.68% | 15.96x |
| Online Home Decor Shoppers | 27.96% | 15.96x |
| Junk Food Lovers | 29.92% | 15.94x |
| Discount Big Box Shoppers | 32.49% | 15.76x |
| Fast Food Lovers | 37.32% | 15.72x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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APPAREL RETAILERS
The Chain Restaurants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.02% | 1.81x |
| Gap | 0.02% | 1.47x |
| Banana Republic | 0.02% | 1.39x |
| Buckle | 0.03% | 1.38x |
| Gymboree | 0.02% | 1.23x |
| American Eagle Outfitters | 0.02% | 1.15x |
| Carhartt | 0.20% | 1.06x |
| Jos A. Bank Clothiers | 0.01% | 1.05x |
| Journeys | 0.03% | 1.04x |
| Hollister | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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WEBSITES
The Chain Restaurants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chain Restaurants audience is bk.com.
| Website | Composition | Index |
| bk.com | 5.72% | 112.08x |
| crackerbarrel.com | 5.28% | 107.92x |
| theimpulsivebuy.com | 3.66% | 81.76x |
| eatdrinkdeals.com | 19.15% | 78.78x |
| brandeating.com | 14.18% | 76.99x |
| cvs.com | 25.77% | 65.22x |
| dealsplus.com | 1.15% | 62.16x |
| chick-fil-a.com | 8.97% | 49.84x |
| culvers.com | 1.32% | 48.60x |
| fingerhut.com | 11.72% | 48.48x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chain Restaurants audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.03% | 28.71x |
| Party Suppliers | 0.36% | 24.01x |
| Women Shoppers | 1.34% | 21.35x |
| Illinois | 0.19% | 21.26x |
| Vitamin Shoppers | 0.20% | 20.44x |
| Phone & Computer Game Downloaders | 0.09% | 19.87x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 19.32x |
| Food Cluster | 0.09% | 19.11x |
| Custom Gifts | 0.20% | 18.98x |
| Costumes | 0.02% | 18.68x |
Composition Percentage:
The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
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DEMOGRAPHICS
The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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