Dstillery Audiences

CHAIN RESTAURANTS

Audience Size: 4 Million Devices

Explore the Chain Restaurants Audience

Below you'll find more information about the Chain Restaurants audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Chain Restaurants audience.

Dstillery Crafted Audiences

INTERESTS

The Chain Restaurants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chain Restaurants audience is Fast Food Lovers.

Interest Composition Index
Fast Food Lovers 22.65% 13.31x
Bargain Shopping Researchers 18.06% 13.11x
Ice Cream Shoppers 20.29% 13.06x
Budget Grocery Shoppers 17.66% 12.95x
Orlando Activities Researchers 18.53% 12.84x
Drug Store Shoppers 21.70% 12.46x
Pizza Lovers 18.22% 12.27x
Junk Food Lovers 18.39% 12.19x
Coffee Lovers 21.06% 12.13x
Casual Dining Restaurant Researchers 18.81% 11.95x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Interest attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chain Restaurants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chain Restaurants audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.20x
Mens Wearhouse 0.44% 1.16x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Location attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chain Restaurants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chain Restaurants audience is secretmenus.com.

Website Composition Index
secretmenus.com 1.80% 58.11x
fbmta.com 4.15% 55.41x
olivegarden.com 2.32% 53.53x
brandeating.com 9.21% 44.61x
texasroadhouse.com 8.72% 43.51x
chick-fil-a.com 8.28% 42.65x
favoritecandle.com 1.92% 42.41x
coldstonecreamery.com 3.47% 41.95x
theimpulsivebuy.com 1.09% 41.09x
baskinrobbins.com 3.00% 40.78x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Web attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chain Restaurants audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 3.41% 12.23x
Toys Shopping 4.09% 11.50x
Low Budget Shoppers 1.50% 10.98x
Promo Codes 5.92% 10.09x
Reproductive Health 3.04% 9.39x
Custom Gifts 2.61% 9.33x
Beauty & Cosmetics 2.19% 9.17x
Mail Order Food 1.62% 9.08x
Consumer Packaged Goods 11.86% 9.05x
Hair & Beauty 3.30% 9.01x
Composition Percentage: The overlap percentage between the Chain Restaurants audience and the Content Affinity attribute.
Index: A comparison of the Chain Restaurants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chain Restaurants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female