Dstillery Audiences

CHARITY WALKS

Audience Size: 42.2 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 42.2 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 41.59% 28.00x
Medicare Researchers 40.81% 26.65x
Retirees 28.43% 25.27x
Online Directory Searchers 17.02% 25.08x
Louisiana Activities Researchers 40.81% 24.42x
Cape Cod News Readers 29.79% 23.41x
Apartment Furniture Shoppers 9.86% 22.06x
Home Goods Supercenter Shoppers 18.18% 21.28x
Generic Prescription Drug Shoppers 19.73% 20.57x
Vermont Trip Planners 30.95% 20.07x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Coach.

Location Composition Index
Coach 0.01% 3.79x
Hollister 0.03% 3.75x
Talbots 0.03% 3.44x
Maurices 0.04% 2.41x
Aeropostale 0.03% 2.03x
Patagonia 0.02% 1.83x
LOFT 0.01% 1.70x
Lane Bryant 0.02% 1.65x
Gymboree 0.02% 1.64x
Banana Republic 0.01% 1.61x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is poughkeepsiejournal.com.

Website Composition Index
poughkeepsiejournal.com 7.36% 75.00x
recordonline.com 7.28% 71.08x
burlingtonfreepress.com 6.94% 66.28x
vcstar.com 6.63% 62.91x
ydr.com 9.71% 59.23x
courierpostonline.com 7.83% 57.20x
rrstar.com 5.90% 56.13x
southbendtribune.com 8.47% 54.53x
heraldtimesonline.com 6.36% 54.15x
lcsun-news.com 6.75% 53.70x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 3.44% 46.21x
Free Online Game Players 0.91% 40.58x
Alaska Cluster 0.72% 36.05x
New Jersey Travel Location Cluster 3.51% 20.73x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.32% 20.29x
Hudson Valley New York Media 6.27% 19.54x
New Hampshire News 4.76% 18.16x
Delaware Cluster 4.27% 16.08x
Assorted Topics (Viral Media, Paid Traffic) 11.44% 15.29x
Illinois News 10.84% 14.60x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female