Dstillery Audiences

CHARITY WALKS

Audience Size: 864 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 864 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Breast Cancer Fund Raisers.

Interest Composition Index
Breast Cancer Fund Raisers 20.98% 12.09x
Charitable Organization Researchers 27.11% 11.53x
Flower & Gift Basket Shoppers 22.95% 11.30x
Online Directory Searchers 20.63% 10.97x
Charitable Organization Supporters 24.50% 10.94x
First Aid Researchers 22.19% 10.79x
Special Olympics Fans 25.76% 10.57x
Retired Assisted Living Shoppers 21.48% 10.49x
Budget Grocery Shoppers 20.52% 10.25x
Retired Health Insurance Researchers 19.78% 10.19x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.11x
Free People 0.02% 1.34x
Ann Taylor 0.02% 1.28x
REI 0.01% 1.25x
J. Crew 0.03% 1.22x
Gymboree 0.02% 1.16x
Uniqlo 0.01% 1.15x
American Eagle Outfitters 0.04% 1.14x
Victoria's Secret 0.06% 1.09x
Coach 0.04% 1.09x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is firstgiving.com.

Website Composition Index
firstgiving.com 11.28% 311.13x
mwoy.org 3.52% 279.95x
teamintraining.org 4.95% 226.86x
michaeljfox.org 1.49% 225.26x
biddingowl.com 2.32% 194.28x
jdrf.org 11.64% 192.71x
lightthenight.org 12.72% 159.01x
ywca.org 1.68% 156.56x
pmc.org 0.88% 61.24x
youcaring.com 1.48% 58.21x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.62% 20.15x
ISPs & Local Services 0.18% 15.90x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.32% 14.58x
Liberal Media - Political Activism 5.49% 14.28x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.58% 14.16x
Philanthropy - Nonprofits 1.30% 13.83x
Natural & Healthy Living Researchers 1.04% 13.34x
Philanthropy - Charities & Fundraising 10.43% 13.00x
Humor & Entertainment 1.77% 12.95x
Right Wing Blogs - Political Activism 3.85% 12.92x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999