Explore the Charity Walks Audience
Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 557 thousand unique devices whose actions qualify for the Charity Walks audience.
INTERESTS
The Charity Walks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charity Walks audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 30.60% | 13.70x |
| Retirees | 28.70% | 13.42x |
| Retired Health Insurance Researchers | 28.95% | 13.27x |
| Online Health Researchers | 25.79% | 12.78x |
| Retired Assisted Living Shoppers | 28.49% | 12.66x |
| Family Tree Enthusiasts | 28.29% | 12.61x |
| Cape Cod News Readers | 26.62% | 12.37x |
| First Aid Researchers | 28.81% | 12.36x |
| Work Hard, Play Hard Travelers | 27.80% | 12.23x |
| Generic Prescription Drug Shoppers | 27.89% | 12.22x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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WEBSITES
The Charity Walks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Charity Walks audience is mwoy.org.
| Website | Composition | Index |
| mwoy.org | 2.53% | 256.43x |
| lightthenight.org | 4.99% | 231.06x |
| jdrf.org | 7.72% | 226.41x |
| michaeljfox.org | 8.89% | 219.35x |
| biddingowl.com | 2.27% | 215.53x |
| teamintraining.org | 2.79% | 187.40x |
| parkinson.org | 3.06% | 40.08x |
| puzzles.usatoday.com | 4.97% | 30.57x |
| lls.org | 3.30% | 27.72x |
| theanimalrescuesite.com | 1.09% | 27.34x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charity Walks audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.06% | 18.22x |
| Humor & Entertainment | 0.91% | 17.90x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.06% | 17.73x |
| Disease Cluster | 2.29% | 16.00x |
| England Tourism | 0.03% | 15.59x |
| Philanthropy - Nonprofits | 0.56% | 14.98x |
| Free Online Game Players | 1.30% | 14.48x |
| Philanthropy - Charities & Fundraising | 5.19% | 13.69x |
| Ancestry & Memorial Researchers | 2.73% | 13.57x |
| Upstate New York State Athletics | 0.14% | 13.46x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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DEMOGRAPHICS
The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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