Dstillery Audiences

CHARITY WALKS

Audience Size: 767.5 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 767.5 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 26.97% 12.50x
Online Directory Searchers 28.14% 12.45x
Retirees 27.14% 12.14x
Retired Assisted Living Shoppers 25.86% 11.97x
Family Tree Enthusiasts 26.48% 11.85x
Breast Cancer Fund Raisers 25.30% 11.82x
Cape Cod News Readers 27.75% 11.79x
First Aid Researchers 27.31% 11.72x
Budget Grocery Shoppers 24.84% 11.70x
Nashville Activity Researchers 24.30% 11.65x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Chicos.

Location Composition Index
Chicos 0.06% 1.52x
J. Crew 0.03% 1.49x
Talbots 0.04% 1.47x
Ralph Lauren 0.01% 1.45x
Madewell 0.01% 1.41x
REI 0.01% 1.31x
Free People 0.02% 1.29x
Kate Spade 0.02% 1.27x
White House Black Market 0.09% 1.24x
LOFT 0.07% 1.23x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is firstgiving.com.

Website Composition Index
firstgiving.com 2.76% 288.86x
kintera.org 4.93% 274.20x
mwoy.org 3.33% 230.82x
teamintraining.org 2.59% 215.44x
lightthenight.org 6.16% 184.52x
biddingowl.com 2.48% 168.06x
jdrf.org 10.62% 156.17x
michaeljfox.org 7.43% 145.02x
ywca.org 1.83% 142.65x
mydailyquizz.com 1.02% 56.33x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.07% 28.13x
Right Wing Blogs - Political Activism 2.11% 19.99x
Humor & Entertainment 1.40% 19.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 17.52x
Parenting Blogs 2.35% 16.46x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.39% 15.06x
Cars, Travel & Food 0.32% 14.82x
Assorted Topics (Viral Media, Paid Traffic) 0.11% 14.28x
Natural & Healthy Living Researchers 1.07% 14.27x
Assorted Topics (Car News, Animals, Viral Media) 4.60% 14.19x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female