Dstillery Audiences

CHARITY WALKS

Audience Size: 468 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 468 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 29.50% 13.73x
Online Directory Searchers 30.28% 13.58x
Retirees 27.09% 13.53x
Generic Prescription Drug Shoppers 29.58% 13.00x
Retired Assisted Living Shoppers 27.69% 12.73x
First Aid Researchers 29.77% 12.68x
Family Tree Enthusiasts 26.43% 12.55x
Charitable Organization Supporters 26.77% 12.43x
Hardware Shoppers 24.13% 12.29x
Budget Grocery Shoppers 25.94% 12.26x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is H&M.

Location Composition Index
H&M 0.01% 3.62x
Talbots 0.01% 2.53x
White House Black Market 0.01% 2.14x
Jos A. Bank Clothiers 0.01% 2.11x
Chicos 0.02% 1.98x
Victoria's Secret 0.02% 1.80x
Lane Bryant 0.01% 1.61x
American Eagle Outfitters 0.01% 1.54x
Levi Strauss 0.01% 1.18x
Carhartt 0.15% 1.08x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is michaeljfox.org.

Website Composition Index
michaeljfox.org 7.69% 281.69x
jdrf.org 6.43% 280.52x
lightthenight.org 4.44% 275.08x
parkinson.org 2.60% 50.41x
puzzles.usatoday.com 5.80% 32.41x
roadscholar.org 1.59% 30.72x
lls.org 3.17% 30.55x
faithfamilyamerica.com 1.25% 30.45x
familytreasuredrecipes.com 1.40% 25.38x
meredith.com 4.33% 24.05x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.05% 21.24x
Disease Cluster 1.92% 19.11x
Humor & Entertainment 0.88% 18.88x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 18.40x
Free Online Game Players 1.36% 17.76x
Ancestry & Memorial Researchers 2.42% 15.45x
Upstate New York State Athletics 0.12% 14.75x
Philanthropy - Charities & Fundraising 4.04% 14.70x
Home Printing 0.10% 14.48x
Assorted Topics (Car News, Animals, Viral Media) 1.70% 14.28x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female