Explore the Charity Walks Audience
Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 864 thousand unique devices whose actions qualify for the Charity Walks audience.
INTERESTS
The Charity Walks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charity Walks audience is Breast Cancer Fund Raisers.
| Interest | Composition | Index |
| Breast Cancer Fund Raisers | 20.98% | 12.09x |
| Charitable Organization Researchers | 27.11% | 11.53x |
| Flower & Gift Basket Shoppers | 22.95% | 11.30x |
| Online Directory Searchers | 20.63% | 10.97x |
| Charitable Organization Supporters | 24.50% | 10.94x |
| First Aid Researchers | 22.19% | 10.79x |
| Special Olympics Fans | 25.76% | 10.57x |
| Retired Assisted Living Shoppers | 21.48% | 10.49x |
| Budget Grocery Shoppers | 20.52% | 10.25x |
| Retired Health Insurance Researchers | 19.78% | 10.19x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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APPAREL RETAILERS
The Charity Walks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charity Walks audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 2.11x |
| Free People | 0.02% | 1.34x |
| Ann Taylor | 0.02% | 1.28x |
| REI | 0.01% | 1.25x |
| J. Crew | 0.03% | 1.22x |
| Gymboree | 0.02% | 1.16x |
| Uniqlo | 0.01% | 1.15x |
| American Eagle Outfitters | 0.04% | 1.14x |
| Victoria's Secret | 0.06% | 1.09x |
| Coach | 0.04% | 1.09x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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WEBSITES
The Charity Walks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Charity Walks audience is firstgiving.com.
| Website | Composition | Index |
| firstgiving.com | 11.28% | 311.13x |
| mwoy.org | 3.52% | 279.95x |
| teamintraining.org | 4.95% | 226.86x |
| michaeljfox.org | 1.49% | 225.26x |
| biddingowl.com | 2.32% | 194.28x |
| jdrf.org | 11.64% | 192.71x |
| lightthenight.org | 12.72% | 159.01x |
| ywca.org | 1.68% | 156.56x |
| pmc.org | 0.88% | 61.24x |
| youcaring.com | 1.48% | 58.21x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charity Walks audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 2.62% | 20.15x |
| ISPs & Local Services | 0.18% | 15.90x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.32% | 14.58x |
| Liberal Media - Political Activism | 5.49% | 14.28x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.58% | 14.16x |
| Philanthropy - Nonprofits | 1.30% | 13.83x |
| Natural & Healthy Living Researchers | 1.04% | 13.34x |
| Philanthropy - Charities & Fundraising | 10.43% | 13.00x |
| Humor & Entertainment | 1.77% | 12.95x |
| Right Wing Blogs - Political Activism | 3.85% | 12.92x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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DEMOGRAPHICS
The Charity Walks audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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