Dstillery Audiences

CHARITY WALKS

Audience Size: 735.2 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 735.2 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 27.24% 11.10x
Online Directory Searchers 29.31% 10.81x
Breast Cancer Fund Raisers 25.84% 10.67x
Nashville Activity Researchers 26.29% 10.65x
Retired Assisted Living Shoppers 26.88% 10.64x
Retirees 27.54% 10.64x
Budget Grocery Shoppers 25.39% 10.63x
Family Tree Enthusiasts 26.14% 10.50x
Charitable Organization Supporters 29.55% 10.29x
Home Custom Bedroom Decorators 24.88% 10.24x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is White House Black Market.

Location Composition Index
White House Black Market 0.44% 1.43x
REI 0.02% 1.37x
Bonobos 0.10% 1.34x
Johnston and Murphy 0.54% 1.30x
Free People 0.02% 1.28x
Jos A. Bank Clothiers 0.33% 1.27x
Chicos 0.07% 1.27x
Ralph Lauren 0.02% 1.25x
Dressbarn 0.06% 1.25x
Lane Bryant 0.06% 1.24x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is firstgiving.com.

Website Composition Index
firstgiving.com 3.84% 267.49x
kintera.org 6.80% 253.78x
lightthenight.org 6.56% 216.49x
teamintraining.org 3.08% 213.78x
mwoy.org 4.12% 202.86x
biddingowl.com 2.53% 170.75x
jdrf.org 9.65% 156.07x
ywca.org 1.86% 142.11x
michaeljfox.org 5.86% 137.76x
mydailyquizz.com 1.28% 50.49x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.07% 18.80x
Washington D.C. Hotels 0.01% 16.61x
Right Wing Blogs - Political Activism 2.54% 16.53x
Humor & Entertainment 1.61% 15.97x
Parenting Blogs 2.57% 15.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 14.96x
Liberal Media - Political Activism 4.76% 13.25x
Natural & Healthy Living Researchers 1.14% 13.04x
South Carolina Travel 0.20% 12.80x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.26% 12.34x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female