Dstillery Audiences

CHARITY WALKS

Audience Size: 245.1 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 245.1 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 27.25% 12.41x
Retired Health Insurance Researchers 26.50% 12.41x
Cape Cod News Readers 29.23% 12.20x
Generic Prescription Drug Shoppers 26.45% 12.16x
Retired Assisted Living Shoppers 23.76% 11.53x
Retired Budget Healthcare Shoppers 25.98% 11.34x
First Aid Researchers 23.01% 10.83x
Hardware Shoppers 19.05% 10.82x
Heart Surgery Researchers 18.81% 10.57x
Family Tree Enthusiasts 23.39% 10.50x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 2.70x
Talbots 0.01% 1.72x
Gap 0.02% 1.50x
Old Navy 0.03% 1.30x
Victoria's Secret 0.03% 1.21x
Dressbarn 0.01% 1.20x
Levi Strauss 0.01% 1.18x
LOFT 0.01% 1.05x
Mens Wearhouse 0.01% 0.75x
Carhartt 0.11% 0.64x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is newsmemory.com.

Website Composition Index
newsmemory.com 84.08% 472.89x
puzzles.usatoday.com 5.73% 55.10x
lls.org 3.59% 53.36x
blair.com 1.67% 47.30x
olivesoftware.com 2.22% 43.99x
theweb.com 1.09% 39.87x
charitynavigator.org 1.20% 39.84x
guidestar.org 1.29% 38.40x
tvlistings.zap2it.com 1.01% 34.75x
theadanews.com 1.85% 34.48x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.29% 43.02x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.16% 23.96x
Free Online Game Players 0.72% 23.68x
Humor & Entertainment 0.86% 21.65x
Custom Gifts 0.22% 21.47x
Ancestry & Memorial Researchers 1.05% 17.17x
Philanthropy - Charities & Fundraising 0.96% 16.32x
Promo Codes 0.69% 16.06x
Online Games for Kids 1.63% 15.83x
Natural & Healthy Living Researchers 0.21% 15.31x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female