Dstillery Audiences

CHARITY WALKS

Audience Size: 816.9 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 816.9 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Breast Cancer Fund Raisers.

Interest Composition Index
Breast Cancer Fund Raisers 20.93% 12.61x
Charitable Organization Researchers 27.11% 12.05x
Charitable Organization Supporters 23.28% 11.90x
Flower & Gift Basket Shoppers 22.79% 11.83x
Online Directory Searchers 21.54% 11.53x
First Aid Researchers 22.15% 11.43x
Retired Assisted Living Shoppers 20.73% 11.26x
Budget Grocery Shoppers 20.89% 10.77x
Mailing & Shipping Shoppers 22.33% 10.76x
Special Olympics Fans 24.06% 10.72x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.73x
Tommy Bahama 0.04% 1.66x
Chicos 0.06% 1.28x
Armani 0.02% 1.28x
Gap 0.11% 1.24x
REI 0.02% 1.22x
Talbots 0.05% 1.17x
LOFT 0.04% 1.12x
J. Crew 0.03% 1.11x
Urban Outfitters 0.04% 1.10x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is firstgiving.com.

Website Composition Index
firstgiving.com 10.12% 312.63x
mwoy.org 3.28% 282.36x
teamintraining.org 4.93% 216.29x
jdrf.org 10.96% 213.08x
biddingowl.com 2.47% 197.84x
lightthenight.org 12.11% 194.53x
ywca.org 1.79% 164.00x
youcaring.com 1.34% 59.14x
jimmyfund.org 1.02% 55.49x
mydailyquizz.com 2.47% 49.48x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.81% 19.50x
ISPs & Local Services 0.16% 17.00x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.33% 15.64x
Liberal Media - Political Activism 5.52% 14.74x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.54% 14.43x
Philanthropy - Nonprofits 1.24% 14.33x
Right Wing Blogs - Political Activism 3.58% 14.26x
Humor & Entertainment 1.83% 13.85x
Assorted Topics #11636 (Car News, Animals, Viral Media) 5.17% 13.31x
Philanthropy - Charities & Fundraising 10.68% 13.15x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female