Dstillery Audiences

CHARITY WALKS

Audience Size: 601.8 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 601.8 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 30.61% 14.42x
Retired Health Insurance Researchers 30.18% 13.84x
Retirees 29.40% 13.62x
Cape Cod News Readers 28.14% 13.33x
Retired Assisted Living Shoppers 29.75% 13.29x
Work Hard, Play Hard Travelers 29.45% 13.28x
Online Health Researchers 26.16% 13.27x
Family Tree Enthusiasts 29.53% 13.02x
First Aid Researchers 29.12% 12.98x
Flower & Gift Basket Shoppers 30.16% 12.89x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Chicos.

Location Composition Index
Chicos 0.05% 2.06x
Kate Spade 0.02% 1.90x
Brooks Brothers 0.02% 1.89x
Tommy Bahama 0.01% 1.88x
Ralph Lauren 0.01% 1.71x
LOFT 0.05% 1.62x
Jos A. Bank Clothiers 0.04% 1.62x
White House Black Market 0.04% 1.39x
Madewell 0.01% 1.34x
Coach 0.02% 1.34x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is mwoy.org.

Website Composition Index
mwoy.org 2.71% 264.04x
lightthenight.org 5.45% 223.76x
jdrf.org 8.62% 215.27x
biddingowl.com 2.50% 204.07x
michaeljfox.org 9.65% 202.74x
teamintraining.org 2.80% 198.35x
ywca.org 1.90% 190.23x
parkinson.org 3.39% 38.24x
theanimalrescuesite.com 1.51% 29.81x
puzzles.usatoday.com 4.67% 29.60x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.92% 22.43x
Humor & Entertainment 1.10% 19.85x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 17.93x
Disease Cluster 2.82% 16.41x
England Tourism 0.04% 15.65x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.15% 15.55x
Assorted Topics (Car News, Animals, Viral Media) 2.78% 15.20x
Philanthropy - Nonprofits 0.63% 15.02x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 14.71x
Cars, Travel & Food 0.14% 14.56x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female