Explore the Charity Walks Audience
Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 601.8 thousand unique devices whose actions qualify for the Charity Walks audience.
INTERESTS
The Charity Walks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charity Walks audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 30.61% | 14.42x |
| Retired Health Insurance Researchers | 30.18% | 13.84x |
| Retirees | 29.40% | 13.62x |
| Cape Cod News Readers | 28.14% | 13.33x |
| Retired Assisted Living Shoppers | 29.75% | 13.29x |
| Work Hard, Play Hard Travelers | 29.45% | 13.28x |
| Online Health Researchers | 26.16% | 13.27x |
| Family Tree Enthusiasts | 29.53% | 13.02x |
| First Aid Researchers | 29.12% | 12.98x |
| Flower & Gift Basket Shoppers | 30.16% | 12.89x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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APPAREL RETAILERS
The Charity Walks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charity Walks audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.05% | 2.06x |
| Kate Spade | 0.02% | 1.90x |
| Brooks Brothers | 0.02% | 1.89x |
| Tommy Bahama | 0.01% | 1.88x |
| Ralph Lauren | 0.01% | 1.71x |
| LOFT | 0.05% | 1.62x |
| Jos A. Bank Clothiers | 0.04% | 1.62x |
| White House Black Market | 0.04% | 1.39x |
| Madewell | 0.01% | 1.34x |
| Coach | 0.02% | 1.34x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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WEBSITES
The Charity Walks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Charity Walks audience is mwoy.org.
| Website | Composition | Index |
| mwoy.org | 2.71% | 264.04x |
| lightthenight.org | 5.45% | 223.76x |
| jdrf.org | 8.62% | 215.27x |
| biddingowl.com | 2.50% | 204.07x |
| michaeljfox.org | 9.65% | 202.74x |
| teamintraining.org | 2.80% | 198.35x |
| ywca.org | 1.90% | 190.23x |
| parkinson.org | 3.39% | 38.24x |
| theanimalrescuesite.com | 1.51% | 29.81x |
| puzzles.usatoday.com | 4.67% | 29.60x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charity Walks audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.92% | 22.43x |
| Humor & Entertainment | 1.10% | 19.85x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.06% | 17.93x |
| Disease Cluster | 2.82% | 16.41x |
| England Tourism | 0.04% | 15.65x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.15% | 15.55x |
| Assorted Topics (Car News, Animals, Viral Media) | 2.78% | 15.20x |
| Philanthropy - Nonprofits | 0.63% | 15.02x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 14.71x |
| Cars, Travel & Food | 0.14% | 14.56x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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DEMOGRAPHICS
The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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