Dstillery Audiences

CHARITY WALKS

Audience Size: 169.4 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 169.4 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 33.63% 15.92x
Online Directory Searchers 31.79% 15.70x
Retired Health Insurance Researchers 24.17% 13.01x
Financially Aware (COVID-19 related) 21.31% 12.79x
Christmas Lights Shoppers 24.11% 12.66x
Teachers 24.52% 12.29x
Solitaire Players 31.37% 12.24x
Generic Prescription Drug Shoppers 24.35% 12.20x
Vacation Rental Accommodation Researchers 16.07% 12.11x
Golf Course Researchers 29.64% 11.80x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.91x
Lane Bryant 0.03% 1.79x
Old Navy 0.05% 1.67x
Mens Wearhouse 0.04% 1.52x
American Eagle Outfitters 0.02% 1.36x
J. Crew 0.01% 1.19x
Levi Strauss 0.01% 1.18x
Aeropostale 0.02% 1.04x
Carhartt 0.18% 0.98x
Hollister 0.01% 0.98x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is newsmemory.com.

Website Composition Index
newsmemory.com 91.09% 568.79x
puzzles.usatoday.com 5.72% 73.14x
olivesoftware.com 2.52% 64.78x
reporter-times.com 1.72% 54.08x
coshoctontribune.com 2.29% 50.38x
ithacajournal.com 2.98% 48.45x
the-leader.com 1.59% 47.41x
thetowntalk.com 2.99% 46.07x
baxterbulletin.com 2.60% 45.54x
timestelegram.com 1.41% 44.66x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.05% 47.26x
Humor & Entertainment 0.66% 23.67x
Free Online Game Players 0.48% 20.03x
Philanthropy - Charities & Fundraising 0.56% 16.77x
Horse Racing 0.15% 16.48x
Ancestry & Memorial Researchers 0.75% 15.02x
Ohio Universities 2.72% 13.93x
Arts & Crafts 0.08% 13.89x
Internet Service Provider Sites 0.54% 12.77x
Assorted Topics (Events, Tickets, Fitness) 3.07% 12.77x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female