Dstillery Audiences

CHARITY WALKS

Audience Size: 195.8 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 195.8 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 29.56% 14.16x
Online Directory Searchers 30.48% 13.76x
Cape Cod News Readers 32.01% 13.71x
Generic Prescription Drug Shoppers 29.68% 13.41x
First Aid Researchers 27.91% 13.24x
Retired Assisted Living Shoppers 26.62% 13.04x
Retired Budget Healthcare Shoppers 29.44% 12.98x
Hardware Shoppers 23.19% 12.98x
Family Tree Enthusiasts 29.56% 12.79x
Online Health Researchers 20.50% 12.38x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 3.17x
Dressbarn 0.01% 2.92x
Express 0.01% 1.97x
Carhartt 0.11% 1.89x
Levi Strauss 0.01% 1.18x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is newsmemory.com.

Website Composition Index
newsmemory.com 85.07% 495.41x
puzzles.usatoday.com 5.97% 50.59x
blair.com 2.46% 49.06x
meredith.com 1.65% 48.41x
answersite.com 1.59% 44.67x
olivesoftware.com 2.17% 43.81x
theweb.com 1.58% 42.69x
charitynavigator.org 1.26% 40.37x
braincharm.com 1.43% 40.19x
lls.org 3.07% 40.07x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.49% 35.83x
Free Online Game Players 0.93% 26.40x
Humor & Entertainment 0.86% 19.97x
Ancestry & Memorial Researchers 1.36% 19.95x
Home Decoration - Crafts & Kids 0.14% 19.81x
Philanthropy - Charities & Fundraising 1.40% 19.18x
Promo Codes 1.09% 17.72x
Bathrooms & Plumbing 0.22% 17.06x
College Sports 0.50% 16.83x
Custom Gifts 0.27% 16.74x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female