Dstillery Audiences

CHARITY WALKS

Audience Size: 557 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 557 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 30.60% 13.70x
Retirees 28.70% 13.42x
Retired Health Insurance Researchers 28.95% 13.27x
Online Health Researchers 25.79% 12.78x
Retired Assisted Living Shoppers 28.49% 12.66x
Family Tree Enthusiasts 28.29% 12.61x
Cape Cod News Readers 26.62% 12.37x
First Aid Researchers 28.81% 12.36x
Work Hard, Play Hard Travelers 27.80% 12.23x
Generic Prescription Drug Shoppers 27.89% 12.22x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is mwoy.org.

Website Composition Index
mwoy.org 2.53% 256.43x
lightthenight.org 4.99% 231.06x
jdrf.org 7.72% 226.41x
michaeljfox.org 8.89% 219.35x
biddingowl.com 2.27% 215.53x
teamintraining.org 2.79% 187.40x
parkinson.org 3.06% 40.08x
puzzles.usatoday.com 4.97% 30.57x
lls.org 3.30% 27.72x
theanimalrescuesite.com 1.09% 27.34x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.06% 18.22x
Humor & Entertainment 0.91% 17.90x
Assorted Topics (Safari, Health, Wellness, Sports) 0.06% 17.73x
Disease Cluster 2.29% 16.00x
England Tourism 0.03% 15.59x
Philanthropy - Nonprofits 0.56% 14.98x
Free Online Game Players 1.30% 14.48x
Philanthropy - Charities & Fundraising 5.19% 13.69x
Ancestry & Memorial Researchers 2.73% 13.57x
Upstate New York State Athletics 0.14% 13.46x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female