Explore the Charity Walks Audience
Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 468 thousand unique devices whose actions qualify for the Charity Walks audience.
INTERESTS
The Charity Walks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charity Walks audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 29.50% | 13.73x |
| Online Directory Searchers | 30.28% | 13.58x |
| Retirees | 27.09% | 13.53x |
| Generic Prescription Drug Shoppers | 29.58% | 13.00x |
| Retired Assisted Living Shoppers | 27.69% | 12.73x |
| First Aid Researchers | 29.77% | 12.68x |
| Family Tree Enthusiasts | 26.43% | 12.55x |
| Charitable Organization Supporters | 26.77% | 12.43x |
| Hardware Shoppers | 24.13% | 12.29x |
| Budget Grocery Shoppers | 25.94% | 12.26x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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APPAREL RETAILERS
The Charity Walks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charity Walks audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 3.62x |
| Talbots | 0.01% | 2.53x |
| White House Black Market | 0.01% | 2.14x |
| Jos A. Bank Clothiers | 0.01% | 2.11x |
| Chicos | 0.02% | 1.98x |
| Victoria's Secret | 0.02% | 1.80x |
| Lane Bryant | 0.01% | 1.61x |
| American Eagle Outfitters | 0.01% | 1.54x |
| Levi Strauss | 0.01% | 1.18x |
| Carhartt | 0.15% | 1.08x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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WEBSITES
The Charity Walks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Charity Walks audience is michaeljfox.org.
| Website | Composition | Index |
| michaeljfox.org | 7.69% | 281.69x |
| jdrf.org | 6.43% | 280.52x |
| lightthenight.org | 4.44% | 275.08x |
| parkinson.org | 2.60% | 50.41x |
| puzzles.usatoday.com | 5.80% | 32.41x |
| roadscholar.org | 1.59% | 30.72x |
| lls.org | 3.17% | 30.55x |
| faithfamilyamerica.com | 1.25% | 30.45x |
| familytreasuredrecipes.com | 1.40% | 25.38x |
| meredith.com | 4.33% | 24.05x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charity Walks audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.05% | 21.24x |
| Disease Cluster | 1.92% | 19.11x |
| Humor & Entertainment | 0.88% | 18.88x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.04% | 18.40x |
| Free Online Game Players | 1.36% | 17.76x |
| Ancestry & Memorial Researchers | 2.42% | 15.45x |
| Upstate New York State Athletics | 0.12% | 14.75x |
| Philanthropy - Charities & Fundraising | 4.04% | 14.70x |
| Home Printing | 0.10% | 14.48x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.70% | 14.28x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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DEMOGRAPHICS
The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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