Dstillery Audiences

CHARITY WALKS

Audience Size: 131.1 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 131.1 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 37.88% 20.28x
Vacation Rental Accommodation Researchers 18.28% 18.63x
Online Directory Searchers 18.63% 15.19x
Business Accounting Software Researchers 26.59% 14.72x
Videographers 22.78% 14.69x
Solitaire Players 32.62% 13.75x
Christmas Lights Shoppers 22.65% 13.60x
Financially Aware (COVID-19 related) 19.60% 13.55x
High School Sports Researchers 30.19% 13.10x
March Madness Enthusiasts 29.09% 12.98x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Coach.

Location Composition Index
Coach 0.02% 4.29x
Ann Taylor 0.01% 3.41x
Lululemon 0.01% 2.97x
Michael Kors 0.01% 2.13x
Talbots 0.01% 2.00x
Gap 0.02% 1.99x
Forever 21 0.02% 1.92x
White House Black Market 0.02% 1.78x
Chicos 0.02% 1.73x
Zumiez 0.01% 1.40x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is newsmemory.com.

Website Composition Index
newsmemory.com 94.97% 638.97x
blackmountainnews.com 3.12% 74.27x
granitefallsnews.com 2.77% 71.55x
lajuntatribunedemocrat.com 4.09% 69.45x
recordstar.com 2.70% 69.38x
starcourier.com 3.53% 68.34x
steubencourier.com 2.57% 66.25x
stjamesnews.com 2.50% 66.21x
timestelegram.com 2.69% 65.19x
columbusceo.com 5.61% 63.95x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 3.35% 52.51x
Humor & Entertainment 0.52% 24.94x
Ohio Universities 5.36% 24.20x
Free Online Game Players 0.60% 23.79x
New Jersey Travel Location Cluster 6.84% 20.35x
New Hampshire News 8.18% 19.13x
Hudson Valley New York Media 10.80% 17.72x
Delaware Cluster 7.12% 17.36x
Florida Naples News Cluster 8.23% 17.04x
Shopping Catalogs 0.18% 15.81x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female