Dstillery Audiences

CHARITY WALKS

Audience Size: 72.6 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 72.6 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Retirees.

Interest Composition Index
Retirees 28.02% 25.41x
Cape Cod News Readers 42.23% 25.10x
Vacation Rental Accommodation Researchers 15.01% 24.28x
Medicare Researchers 50.33% 20.78x
Online Directory Searchers 26.43% 20.01x
Business Accounting Software Researchers 40.90% 18.31x
Christmas Lights Shoppers 31.47% 18.26x
Online Movie Downloaders 40.90% 17.93x
Videographers 41.30% 17.56x
Nashville Trip Planners 29.08% 17.16x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Dressbarn.

Location Composition Index
Dressbarn 0.05% 5.48x
Gap 0.04% 4.86x
Mens Wearhouse 0.04% 4.51x
Coach 0.01% 3.79x
J. Crew 0.03% 3.77x
Carhartt 0.02% 3.14x
Talbots 0.03% 2.90x
Old Navy 0.04% 2.60x
American Eagle Outfitters 0.03% 2.36x
Victoria's Secret 0.04% 2.20x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is newsmemory.com.

Website Composition Index
newsmemory.com 95.61% 1210.55x
puzzles.usatoday.com 8.99% 95.14x
visaliatimesdelta.com 7.45% 93.45x
stevenspointjournal.com 6.84% 92.74x
hattiesburgamerican.com 6.79% 90.64x
indeonline.com 7.41% 90.09x
thedailyjournal.com 5.73% 83.86x
thetowntalk.com 5.85% 82.98x
sheboyganpress.com 7.47% 82.94x
publicopiniononline.com 5.64% 82.78x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.85% 77.65x
Ohio Universities 5.22% 37.27x
Free Online Game Players 0.77% 32.22x
Humor & Entertainment 0.40% 26.62x
New Jersey Travel Location Cluster 6.23% 24.33x
New Hampshire News 7.85% 22.72x
College Sports 0.32% 20.93x
Hudson Valley New York Media 9.58% 20.40x
Florida Naples News Cluster 7.03% 19.27x
Delaware Cluster 6.84% 19.17x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female