Explore the Charity Walks Audience
Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 42.2 thousand unique devices whose actions qualify for the Charity Walks audience.
INTERESTS
The Charity Walks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charity Walks audience is Disability Insurance Researchers.
| Interest | Composition | Index |
| Disability Insurance Researchers | 41.59% | 28.00x |
| Medicare Researchers | 40.81% | 26.65x |
| Retirees | 28.43% | 25.27x |
| Online Directory Searchers | 17.02% | 25.08x |
| Louisiana Activities Researchers | 40.81% | 24.42x |
| Cape Cod News Readers | 29.79% | 23.41x |
| Apartment Furniture Shoppers | 9.86% | 22.06x |
| Home Goods Supercenter Shoppers | 18.18% | 21.28x |
| Generic Prescription Drug Shoppers | 19.73% | 20.57x |
| Vermont Trip Planners | 30.95% | 20.07x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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APPAREL RETAILERS
The Charity Walks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charity Walks audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 3.79x |
| Hollister | 0.03% | 3.75x |
| Talbots | 0.03% | 3.44x |
| Maurices | 0.04% | 2.41x |
| Aeropostale | 0.03% | 2.03x |
| Patagonia | 0.02% | 1.83x |
| LOFT | 0.01% | 1.70x |
| Lane Bryant | 0.02% | 1.65x |
| Gymboree | 0.02% | 1.64x |
| Banana Republic | 0.01% | 1.61x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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WEBSITES
The Charity Walks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Charity Walks audience is poughkeepsiejournal.com.
| Website | Composition | Index |
| poughkeepsiejournal.com | 7.36% | 75.00x |
| recordonline.com | 7.28% | 71.08x |
| burlingtonfreepress.com | 6.94% | 66.28x |
| vcstar.com | 6.63% | 62.91x |
| ydr.com | 9.71% | 59.23x |
| courierpostonline.com | 7.83% | 57.20x |
| rrstar.com | 5.90% | 56.13x |
| southbendtribune.com | 8.47% | 54.53x |
| heraldtimesonline.com | 6.36% | 54.15x |
| lcsun-news.com | 6.75% | 53.70x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charity Walks audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 3.44% | 46.21x |
| Free Online Game Players | 0.91% | 40.58x |
| Alaska Cluster | 0.72% | 36.05x |
| New Jersey Travel Location Cluster | 3.51% | 20.73x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.32% | 20.29x |
| Hudson Valley New York Media | 6.27% | 19.54x |
| New Hampshire News | 4.76% | 18.16x |
| Delaware Cluster | 4.27% | 16.08x |
| Assorted Topics (Viral Media, Paid Traffic) | 11.44% | 15.29x |
| Illinois News | 10.84% | 14.60x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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DEMOGRAPHICS
The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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