Dstillery Audiences

CHARITY WALKS

Audience Size: 788.9 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 788.9 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Breast Cancer Fund Raisers.

Interest Composition Index
Breast Cancer Fund Raisers 23.23% 13.04x
Nashville Activity Researchers 25.44% 12.72x
Charitable Organization Researchers 28.13% 12.30x
Flower & Gift Basket Shoppers 25.33% 12.26x
Online Directory Searchers 23.94% 12.08x
Retired Health Insurance Researchers 21.35% 12.04x
First Aid Researchers 25.14% 11.94x
Home Custom Bedroom Decorators 22.23% 11.81x
Custom Home Lighting Shoppers 22.23% 11.81x
Charitable Organization Supporters 25.85% 11.74x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 3.09x
Uniqlo 0.02% 1.76x
LL Bean 0.01% 1.76x
Tommy Bahama 0.03% 1.38x
J. Crew 0.05% 1.31x
Journeys 0.04% 1.30x
Armani 0.03% 1.23x
Talbots 0.06% 1.20x
American Eagle Outfitters 0.06% 1.18x
Madewell 0.02% 1.18x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is firstgiving.com.

Website Composition Index
firstgiving.com 8.27% 373.06x
mwoy.org 3.45% 262.84x
teamintraining.org 4.62% 254.24x
lightthenight.org 10.70% 246.97x
jdrf.org 10.39% 235.24x
biddingowl.com 2.53% 216.23x
ywca.org 1.91% 181.26x
youcaring.com 1.11% 71.96x
mydailyquizz.com 2.12% 62.55x
viralvo.com 1.55% 60.00x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.77% 20.16x
ISPs & Local Services 0.14% 19.41x
Right Wing Blogs - Political Activism 3.58% 17.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.30% 17.18x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 16.71x
Humor & Entertainment 1.84% 16.55x
Liberal Media - Political Activism 5.47% 15.21x
Assorted Topics (Car News, Animals, Viral Media) 5.18% 15.10x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.48% 14.83x
Natural & Healthy Living Researchers 1.23% 13.99x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female