Explore the Charity Walks Audience
Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 169.4 thousand unique devices whose actions qualify for the Charity Walks audience.
INTERESTS
The Charity Walks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Charity Walks audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 33.63% | 15.92x |
| Online Directory Searchers | 31.79% | 15.70x |
| Retired Health Insurance Researchers | 24.17% | 13.01x |
| Financially Aware (COVID-19 related) | 21.31% | 12.79x |
| Christmas Lights Shoppers | 24.11% | 12.66x |
| Teachers | 24.52% | 12.29x |
| Solitaire Players | 31.37% | 12.24x |
| Generic Prescription Drug Shoppers | 24.35% | 12.20x |
| Vacation Rental Accommodation Researchers | 16.07% | 12.11x |
| Golf Course Researchers | 29.64% | 11.80x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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APPAREL RETAILERS
The Charity Walks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Charity Walks audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 1.91x |
| Lane Bryant | 0.03% | 1.79x |
| Old Navy | 0.05% | 1.67x |
| Mens Wearhouse | 0.04% | 1.52x |
| American Eagle Outfitters | 0.02% | 1.36x |
| J. Crew | 0.01% | 1.19x |
| Levi Strauss | 0.01% | 1.18x |
| Aeropostale | 0.02% | 1.04x |
| Carhartt | 0.18% | 0.98x |
| Hollister | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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WEBSITES
The Charity Walks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Charity Walks audience is newsmemory.com.
| Website | Composition | Index |
| newsmemory.com | 91.09% | 568.79x |
| puzzles.usatoday.com | 5.72% | 73.14x |
| olivesoftware.com | 2.52% | 64.78x |
| reporter-times.com | 1.72% | 54.08x |
| coshoctontribune.com | 2.29% | 50.38x |
| ithacajournal.com | 2.98% | 48.45x |
| the-leader.com | 1.59% | 47.41x |
| thetowntalk.com | 2.99% | 46.07x |
| baxterbulletin.com | 2.60% | 45.54x |
| timestelegram.com | 1.41% | 44.66x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Charity Walks audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.05% | 47.26x |
| Humor & Entertainment | 0.66% | 23.67x |
| Free Online Game Players | 0.48% | 20.03x |
| Philanthropy - Charities & Fundraising | 0.56% | 16.77x |
| Horse Racing | 0.15% | 16.48x |
| Ancestry & Memorial Researchers | 0.75% | 15.02x |
| Ohio Universities | 2.72% | 13.93x |
| Arts & Crafts | 0.08% | 13.89x |
| Internet Service Provider Sites | 0.54% | 12.77x |
| Assorted Topics (Events, Tickets, Fitness) | 3.07% | 12.77x |
Composition Percentage:
The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
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DEMOGRAPHICS
The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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