Dstillery Audiences

CHARITY WALKS

Audience Size: 759.6 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 759.6 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 21.18% 14.97x
Breast Cancer Fund Raisers 20.40% 14.51x
Online Directory Searchers 20.97% 14.42x
Retired Health Insurance Researchers 18.85% 14.25x
Budget Grocery Shoppers 18.95% 14.21x
Charitable Organization Researchers 24.65% 14.10x
Retirees 19.75% 13.81x
Home Custom Bedroom Decorators 18.91% 13.78x
Retired Assisted Living Shoppers 19.81% 13.76x
Flower & Gift Basket Shoppers 22.71% 13.71x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Bonobos.

Location Composition Index
Bonobos 0.05% 1.69x
Chicos 0.05% 1.59x
J. Crew 0.03% 1.46x
Ann Taylor 0.02% 1.44x
Talbots 0.04% 1.42x
Ralph Lauren 0.01% 1.26x
Charlotte Russe 0.02% 1.26x
Eddie Bauer 0.02% 1.24x
Urban Outfitters 0.04% 1.22x
Armani 0.04% 1.19x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is firstgiving.com.

Website Composition Index
firstgiving.com 6.37% 267.08x
kintera.org 11.18% 246.42x
lightthenight.org 9.48% 194.98x
teamintraining.org 4.34% 192.29x
jdrf.org 10.38% 168.79x
mwoy.org 5.20% 159.78x
biddingowl.com 2.92% 153.07x
ywca.org 1.98% 141.06x
mydailyquizz.com 1.75% 47.80x
viralvo.com 1.27% 45.84x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.12% 23.29x
Parenting Blogs 2.56% 18.98x
Right Wing Blogs - Political Activism 3.04% 17.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 17.14x
Humor & Entertainment 1.65% 16.56x
Liberal Media - Political Activism 4.92% 15.47x
Assorted Topics (Car News, Animals, Viral Media) 4.73% 14.38x
Natural & Healthy Living Researchers 1.14% 14.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.39% 13.99x
South Carolina Travel 0.30% 13.78x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female