Dstillery Audiences

CHARITY WALKS

Audience Size: 782.5 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 782.5 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 19.71% 13.35x
Online Directory Searchers 20.76% 13.16x
Breast Cancer Fund Raisers 20.10% 13.05x
Retired Health Insurance Researchers 17.85% 13.01x
Budget Grocery Shoppers 17.87% 12.99x
Retirees 18.64% 12.81x
Charitable Organization Supporters 21.88% 12.78x
Charitable Organization Researchers 23.58% 12.69x
Retired Assisted Living Shoppers 18.87% 12.68x
Flower & Gift Basket Shoppers 20.86% 12.65x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Bonobos.

Location Composition Index
Bonobos 0.09% 1.47x
Ralph Lauren 0.02% 1.41x
White House Black Market 0.30% 1.38x
The North Face 0.03% 1.29x
Express Outlets 0.01% 1.27x
Jos A. Bank Clothiers 0.37% 1.25x
Kate Spade 0.04% 1.24x
Dressbarn 0.06% 1.23x
Johnston and Murphy 0.17% 1.20x
American Apparel 0.04% 1.17x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is firstgiving.com.

Website Composition Index
firstgiving.com 5.27% 270.15x
kintera.org 9.18% 251.86x
lightthenight.org 8.36% 205.11x
teamintraining.org 3.99% 202.08x
mwoy.org 5.02% 183.96x
jdrf.org 9.66% 177.40x
biddingowl.com 2.73% 167.24x
ywca.org 1.94% 144.65x
michaeljfox.org 3.73% 132.43x
mydailyquizz.com 1.49% 49.05x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.11% 20.72x
Washington D.C. Hotels 0.02% 19.14x
Parenting Blogs 2.44% 17.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 16.46x
Right Wing Blogs - Political Activism 2.76% 16.00x
Humor & Entertainment 1.58% 15.28x
Liberal Media - Political Activism 4.68% 14.26x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.35% 13.46x
South Carolina Travel 0.27% 13.13x
Natural & Healthy Living Researchers 1.14% 13.05x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female