Dstillery Audiences

CHARITY WALKS

Audience Size: 197.2 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 197.2 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 32.94% 16.67x
Online Directory Searchers 32.57% 15.88x
First Aid Researchers 31.03% 15.55x
Generic Prescription Drug Shoppers 31.78% 15.40x
Retired Assisted Living Shoppers 29.16% 14.79x
Cape Cod News Readers 32.48% 14.70x
Family Tree Enthusiasts 30.89% 14.57x
Retirees 26.26% 14.35x
Hardware Shoppers 24.16% 14.32x
Work Hard, Play Hard Travelers 30.65% 14.29x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is H&M.

Location Composition Index
H&M 0.01% 2.23x
Maurices 0.03% 1.72x
Gymboree 0.01% 1.72x
Lane Bryant 0.01% 1.65x
Dressbarn 0.01% 1.64x
Gap 0.01% 1.61x
Carhartt 0.17% 1.41x
The Childrens Place 0.02% 1.27x
Buckle 0.01% 1.19x
Levi Strauss 0.01% 1.18x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is blair.com.

Website Composition Index
blair.com 3.52% 49.62x
lls.org 3.05% 49.47x
puzzles.usatoday.com 6.11% 49.06x
meredith.com 2.24% 47.76x
answersite.com 2.09% 44.46x
360daily.com 1.31% 42.44x
rotita.com 1.33% 42.31x
financenancy.com 1.99% 42.07x
charitynavigator.org 1.99% 41.19x
guidestar.org 2.43% 41.16x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.98% 38.65x
Free Online Game Players 1.21% 31.69x
Ancestry & Memorial Researchers 1.80% 23.52x
College Sports 0.63% 23.39x
Humor & Entertainment 0.85% 22.41x
Right Wing Blogs - Political Activism 0.15% 22.21x
Philanthropy - Charities & Fundraising 2.07% 21.87x
Home Decoration - Crafts & Kids 0.22% 19.25x
Online Games for Kids 2.90% 18.48x
Lacrosse College Athletics 0.34% 18.21x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female