Dstillery Audiences

CHARITY WALKS

Audience Size: 628.4 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 628.4 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 33.88% 12.25x
Retired Health Insurance Researchers 31.84% 12.24x
Retirees 31.77% 11.90x
Family Tree Enthusiasts 29.90% 11.80x
Retired Assisted Living Shoppers 30.62% 11.80x
Cape Cod News Readers 32.18% 11.50x
Budget Grocery Shoppers 29.15% 11.40x
First Aid Researchers 34.56% 11.28x
Nashville Activity Researchers 27.92% 11.26x
Work Hard, Play Hard Travelers 33.16% 11.17x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Talbots.

Location Composition Index
Talbots 0.05% 1.78x
REI 0.01% 1.31x
Brooks Brothers 0.03% 1.26x
Dressbarn 0.03% 1.24x
Urban Outfitters 0.04% 1.22x
Carhartt 0.32% 1.18x
Levi Strauss 0.01% 1.18x
Ann Taylor 0.02% 1.15x
Old Navy 0.08% 1.10x
Lululemon 0.03% 1.05x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is kintera.org.

Website Composition Index
kintera.org 3.39% 280.69x
mwoy.org 2.66% 248.08x
lightthenight.org 5.46% 206.47x
teamintraining.org 2.57% 197.11x
jdrf.org 8.98% 194.40x
biddingowl.com 2.56% 181.97x
michaeljfox.org 9.74% 177.48x
ywca.org 1.93% 167.73x
parkinson.org 3.54% 34.86x
dignitymemorial.com 3.16% 33.71x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.04% 27.72x
Right Wing Blogs - Political Activism 1.63% 22.91x
Humor & Entertainment 1.38% 19.42x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 16.62x
Assorted Topics (Car News, Animals, Viral Media) 3.67% 16.11x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.32% 15.56x
Cars, Travel & Food 0.27% 15.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.02x
South Carolina Travel 0.13% 14.41x
Disease Cluster 3.08% 14.38x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female