Dstillery Audiences

CHARITY WALKS

Audience Size: 287.6 Thousand Devices

Explore the Charity Walks Audience

Below you'll find more information about the Charity Walks audience, broken down in different categories based on their digital and physical behaviors. These are 287.6 thousand unique devices whose actions qualify for the Charity Walks audience.

Dstillery Crafted Audiences

INTERESTS

The Charity Walks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Charity Walks audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 32.63% 11.95x
Online Directory Searchers 32.70% 11.46x
First Aid Researchers 32.28% 11.28x
Generic Prescription Drug Shoppers 32.19% 11.22x
Charitable Organization Supporters 28.69% 11.09x
Retired Assisted Living Shoppers 30.35% 10.96x
Retirees 28.15% 10.90x
Work Hard, Play Hard Travelers 31.24% 10.89x
Cape Cod News Readers 28.92% 10.46x
Hardware Shoppers 24.25% 10.30x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Interest attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Charity Walks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Charity Walks audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 3.99x
Banana Republic 0.02% 1.93x
LOFT 0.01% 1.56x
The Childrens Place 0.02% 1.30x
Levi Strauss 0.01% 1.18x
Carhartt 0.18% 1.15x
Old Navy 0.02% 1.00x
Journeys 0.01% 0.99x
Victoria's Secret 0.01% 0.97x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Location attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Charity Walks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Charity Walks audience is michaeljfox.org.

Website Composition Index
michaeljfox.org 7.32% 324.58x
jdrf.org 5.98% 319.83x
lightthenight.org 4.79% 255.73x
parkinson.org 2.43% 58.33x
lls.org 3.47% 34.86x
roadscholar.org 1.41% 34.20x
puzzles.usatoday.com 5.92% 32.77x
familytreasuredrecipes.com 1.17% 29.61x
goodrx.com 1.25% 27.22x
meredith.com 3.63% 27.13x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Web attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Charity Walks audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 1.73% 19.61x
Free Online Game Players 1.26% 18.21x
Home Printing 0.09% 16.64x
Humor & Entertainment 0.79% 16.35x
Philanthropy - Charities & Fundraising 3.72% 14.73x
Ancestry & Memorial Researchers 2.23% 14.45x
Right Wing Blogs - Political Activism 0.20% 13.94x
Upstate New York State Athletics 0.11% 13.92x
College Sports 0.82% 13.64x
Philanthropy - Nonprofits 0.40% 13.23x
Composition Percentage: The overlap percentage between the Charity Walks audience and the Content Affinity attribute.
Index: A comparison of the Charity Walks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Charity Walks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female