Dstillery Audiences

CHAT ROOMS

Audience Size: 30 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 30 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 33.15% 11.69x
Casual Dining Restaurant Researchers 33.06% 11.02x
Generic Prescription Drug Shoppers 32.50% 10.77x
Budget Grocery Shoppers 26.08% 10.20x
Discount Big Box Shoppers 27.43% 9.64x
Auto Insurance Shoppers 26.51% 9.59x
TV Game Show Fans 25.89% 9.52x
Pizza Lovers 26.01% 9.45x
Home Medical Supplies Shoppers 25.52% 9.40x
Senior Living Center Researchers 27.21% 9.39x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Talbots.

Location Composition Index
Talbots 0.09% 3.22x
Topshop 0.06% 2.90x
Gymboree 0.12% 2.63x
J. Crew 0.11% 2.33x
The Childrens Place 0.18% 2.29x
The North Face 0.03% 1.83x
H&M 0.09% 1.75x
Lululemon 0.06% 1.73x
Ann Taylor 0.03% 1.64x
Aeropostale 0.09% 1.62x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is dnsrsearch.com.

Website Composition Index
dnsrsearch.com 57.34% 80.81x
stantondaily.com 5.22% 28.78x
thebuzztube.com 4.39% 25.66x
informationvine.com 12.78% 23.07x
goodrx.com 3.89% 22.95x
yellowpages.com 21.71% 22.64x
shopping.net 13.72% 22.61x
answersite.com 7.75% 22.35x
dotafire.com 6.26% 22.08x
historyinorbit.com 8.85% 21.85x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.55% 32.23x
Discount Shopping 3.60% 27.29x
Alternative Movie Streaming 1.05% 27.18x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 5.44% 23.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.43% 20.92x
Humor & Entertainment 1.29% 18.19x
Instagram Management 0.37% 17.53x
Survival Guides 0.28% 17.10x
Roleplay & Fantasy Games 0.68% 16.45x
Audio Clips & Sound Effects 0.71% 15.37x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female