Dstillery Audiences

CHAT ROOMS

Audience Size: 11.7 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 37.76% 15.51x
Generic Prescription Drug Shoppers 33.57% 15.13x
Retired Health Insurance Researchers 29.37% 13.72x
Tax Policy Researchers 32.17% 13.56x
Credit Union Researchers 34.27% 13.30x
Mortgage Researchers 34.97% 13.27x
Ink & Toner Shoppers 30.77% 13.01x
Self Storage Shoppers 32.17% 12.94x
Department Store Shoppers 31.47% 12.90x
Asthma Sufferers 33.57% 12.69x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Topshop.

Location Composition Index
Topshop 0.06% 2.90x
Talbots 0.04% 1.90x
Lululemon 0.04% 1.82x
Carhartt 0.32% 1.81x
Hollister 0.04% 1.76x
H&M 0.09% 1.75x
The Childrens Place 0.09% 1.69x
Ann Taylor 0.03% 1.64x
Forever 21 0.04% 1.64x
Dressbarn 0.04% 1.63x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is yellowpages.com.

Website Composition Index
yellowpages.com 16.45% 31.60x
informationvine.com 10.48% 23.54x
walmart.com 10.13% 21.93x
justanswer.com 18.46% 20.61x
shop411.com 14.62% 19.77x
absolutehistory.com 11.40% 18.20x
overstock.com 11.26% 17.98x
topixoffbeat.com 14.64% 17.27x
photobucket.com 10.21% 16.94x
scribol.com 17.40% 16.60x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor).

Content Affinity Composition Index
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 4.95% 35.06x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 1.60% 16.69x
Internet Radio 1.60% 15.95x
Horse Racing 1.44% 13.85x
European Museums, Restaurants & Events 1.12% 13.55x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.24% 13.16x
Insurance Cluster 1.12% 12.96x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 6.07% 12.92x
English as a Second Language 1.12% 12.90x
Painting & Renovation 1.60% 12.65x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female