Dstillery Audiences

CHAT ROOMS

Audience Size: 32.3 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 32.3 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 33.69% 12.19x
Big Box Shoppers 31.81% 11.96x
TV Game Show Fans 26.79% 11.02x
Budget Grocery Shoppers 25.81% 10.80x
Flower & Gift Basket Shoppers 28.77% 10.12x
Discount Big Box Shoppers 26.76% 10.04x
Men's Underwear Shoppers 27.75% 9.99x
Tax Filers 26.73% 9.73x
Auto Insurance Shoppers 26.15% 9.63x
Pain Medication Users 26.64% 9.53x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 8.09x
Supreme 0.06% 7.39x
Joe's Jeans 0.04% 7.34x
Calvin Klein 0.03% 7.22x
Belk 0.06% 5.34x
LL Bean 0.03% 4.30x
Saint Laurent Paris 0.03% 3.84x
Intermix 0.03% 3.69x
Kate Spade 0.09% 3.43x
American Apparel 0.09% 3.12x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is accessify.com.

Website Composition Index
accessify.com 66.19% 390.45x
dnsrsearch.com 49.26% 90.28x
forlocations.com 5.72% 32.28x
shopsales.us 5.15% 32.27x
symptomfind.com 4.23% 26.51x
search.yahoo.com 4.67% 25.57x
findglocal.com 4.74% 24.91x
tworeddots.com 4.81% 24.64x
stantondaily.com 7.29% 24.48x
activly.com 3.95% 24.36x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 1.66% 430.85x
ISPs & Local Services 0.34% 87.24x
Assorted Topics (Insurance, Travel, Viral Media) 0.15% 82.15x
Parenting & Nutrition 0.25% 75.33x
Assorted Topics (Cooking, Games, Viral Media) 0.74% 74.09x
Content Streamers & Downloaders 0.25% 46.93x
Home Décor, Furniture, & Decorating 0.06% 35.25x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.15% 35.01x
Cars, Travel & Food 1.11% 33.36x
Assorted Topics (Safari, Health, Wellness, Sports) 0.68% 31.59x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male