Dstillery Audiences

CHAT ROOMS

Audience Size: 32.9 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 32.9 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 32.11% 12.68x
Big Box Shoppers 32.53% 12.51x
Generic Prescription Drug Shoppers 30.33% 11.73x
Budget Grocery Shoppers 26.92% 11.51x
TV Game Show Fans 27.13% 11.20x
Discount Big Box Shoppers 26.68% 10.87x
Flower & Gift Basket Shoppers 27.80% 10.61x
Restaurant Menu Researchers 25.54% 10.60x
Auto Insurance Shoppers 24.99% 10.40x
Tax Filers 24.99% 10.35x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Uniqlo.

Location Composition Index
Uniqlo 0.06% 3.86x
Eddie Bauer 0.09% 3.81x
Tommy Bahama 0.09% 3.47x
Topshop 0.06% 2.99x
Express 0.06% 2.61x
Kate Spade 0.06% 2.40x
Brooks Brothers 0.06% 2.32x
American Eagle Outfitters 0.12% 2.15x
American Apparel 0.06% 2.15x
Hollister 0.09% 2.10x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is accessify.com.

Website Composition Index
accessify.com 66.13% 429.56x
dnsrsearch.com 51.73% 93.20x
forlocations.com 5.52% 35.45x
stantondaily.com 6.73% 28.18x
tworeddots.com 4.41% 27.99x
iflmylife.com 4.24% 27.53x
homeandgardenideas.com 4.76% 27.42x
findglocal.com 4.84% 26.99x
mystore411.com 5.10% 26.38x
shopping.net 13.72% 24.47x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Assorted Topics (Safari, Health, Wellness, Sports).

Content Affinity Composition Index
Assorted Topics (Safari, Health, Wellness, Sports) 0.78% 47.82x
Cars, Travel & Food 0.81% 31.22x
Discount Shopping 4.79% 26.18x
Alternative Movie Streaming 1.27% 24.55x
Alternative Streaming Services 0.39% 23.73x
Instagram Management 0.66% 21.22x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 5.91% 20.89x
Humor & Entertainment 1.72% 20.57x
Consumer Rewards 0.33% 18.98x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.57% 18.13x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male