Dstillery Audiences

CHAT ROOMS

Audience Size: 31.6 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 26.40% 15.77x
TV Game Show Fans 19.50% 14.09x
Men's Underwear Shoppers 20.86% 13.56x
Budget Grocery Shoppers 18.27% 13.28x
Tax Filers 21.36% 12.72x
Flower & Gift Basket Shoppers 20.82% 12.62x
Discount Big Box Shoppers 19.56% 12.61x
Online Directory Searchers 19.13% 12.13x
Online Movie Downloaders 21.12% 12.05x
Department Store Shoppers 17.27% 11.98x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Express Outlets.

Location Composition Index
Express Outlets 0.06% 18.47x
Lorna Jane 0.03% 8.81x
Calvin Klein 0.03% 8.67x
LL Bean 0.04% 8.19x
Joe's Jeans 0.04% 7.34x
Belk 0.04% 6.24x
Supreme 0.07% 6.00x
Hugo Boss 0.14% 5.28x
Levi Strauss 0.07% 4.56x
Saint Laurent Paris 0.03% 4.30x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is accessify.com.

Website Composition Index
accessify.com 64.08% 384.67x
dnsrsearch.com 39.86% 126.81x
forlocations.com 5.29% 30.89x
shopsales.us 5.55% 29.42x
search.yahoo.com 4.69% 24.34x
mystore411.com 6.03% 24.24x
symptomfind.com 4.01% 23.76x
iflmylife.com 5.30% 23.69x
americantowns.com 3.90% 23.03x
tworeddots.com 5.11% 22.89x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 1.66% 430.85x
Assorted Topics (Insurance, Travel, Viral Media) 0.17% 75.03x
Parenting & Nutrition 0.30% 72.29x
ISPs & Local Services 0.37% 71.70x
Assorted Topics (Cooking, Games, Viral Media) 0.76% 69.16x
Bulgaria Cluster 0.77% 55.94x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.23% 52.19x
Assorted Topics (Safari, Health, Wellness, Sports) 0.63% 38.29x
Content Streamers & Downloaders 0.23% 34.79x
Home Décor, Furniture, & Decorating 0.07% 31.64x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male