Dstillery Audiences

CHAT ROOMS

Audience Size: 29.9 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 29.9 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 29.11% 12.78x
Tax Filers 21.93% 12.02x
Men's Underwear Shoppers 23.20% 11.95x
Discount Big Box Shoppers 20.53% 11.91x
Flower & Gift Basket Shoppers 21.46% 11.47x
Online Movie Downloaders 20.90% 11.31x
Budget Mobile Phone Researchers 21.68% 10.93x
Online Directory Searchers 19.16% 10.82x
Cable TV Shoppers 22.77% 10.80x
Pain Medication Users 21.34% 10.75x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Old Navy.

Location Composition Index
Old Navy 0.16% 2.59x
Mens Wearhouse 0.53% 2.38x
Gap 0.16% 2.21x
LOFT 0.09% 1.80x
Victoria's Secret 0.12% 1.60x
Lululemon 0.09% 1.59x
Talbots 0.06% 1.33x
Lane Bryant 0.06% 1.32x
Jos A. Bank Clothiers 0.19% 1.27x
Carhartt 0.09% 0.71x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is 2017savings.com.

Website Composition Index
2017savings.com 6.14% 35.57x
ask.com 9.84% 33.14x
shopping.net 10.38% 31.42x
shop411.com 10.08% 30.03x
mystore411.com 6.57% 29.02x
shopsales.us 6.31% 27.52x
classifiedads.com 4.57% 27.24x
iflmylife.com 6.06% 25.31x
informationvine.com 15.68% 24.61x
lifed.com 4.03% 24.11x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Alternative Movie Streaming.

Content Affinity Composition Index
Alternative Movie Streaming 2.64% 23.66x
Discount Shopping 7.78% 22.54x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 5.54% 20.57x
Instagram Management 1.18% 19.41x
Discount Books 1.28% 17.68x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.90% 15.49x
Humor & Entertainment 1.56% 14.91x
Low Budget Shoppers 2.46% 14.80x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.93% 14.55x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.74% 14.38x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female