Dstillery Audiences

CHAT ROOMS

Audience Size: 28.6 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 28.6 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 24.77% 16.73x
Budget Grocery Shoppers 18.94% 14.24x
TV Game Show Fans 21.73% 14.17x
Men's Underwear Shoppers 21.97% 13.84x
Tax Filers 21.49% 13.75x
Discount Big Box Shoppers 20.49% 13.34x
Flower & Gift Basket Shoppers 21.39% 12.95x
Online Directory Searchers 18.63% 12.85x
Budget Mobile Phone Researchers 20.35% 12.66x
Mortgage Researchers 21.94% 12.43x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.72% 1.99x
Johnston and Murphy 0.10% 1.64x
White House Black Market 0.10% 1.50x
Jos A. Bank Clothiers 0.24% 1.06x
Buckle 0.03% 0.43x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is dnsrsearch.com.

Website Composition Index
dnsrsearch.com 32.60% 155.38x
2017savings.com 5.97% 32.78x
shopsales.us 6.39% 27.46x
mystore411.com 6.73% 25.40x
search.yahoo.com 4.92% 23.90x
mutually.com 4.27% 23.28x
iflmylife.com 5.95% 22.80x
oodle.com 4.23% 22.49x
shopping.net 11.98% 22.31x
ripoffreport.com 4.51% 21.72x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Alternative Movie Streaming.

Content Affinity Composition Index
Alternative Movie Streaming 2.38% 26.65x
Discount Shopping 7.11% 23.74x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 5.93% 19.95x
Instagram Management 0.97% 16.51x
Low Budget Shoppers 2.14% 16.40x
Discount Books 1.07% 16.36x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 2.41% 15.30x
Humor & Entertainment 1.45% 14.57x
Website Launchers 1.90% 13.64x
Flower Shopping 0.76% 13.36x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male