Dstillery Audiences

CHAT ROOMS

Audience Size: 18.1 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 36.74% 15.32x
Generic Prescription Drug Shoppers 33.49% 14.85x
Food Delivery Service Users 33.02% 14.51x
Men's Underwear Shoppers 36.28% 14.01x
Casual Dining Restaurant Researchers 38.14% 13.60x
Budget Grocery Shoppers 28.84% 13.16x
Discount Big Box Shoppers 28.84% 12.79x
TV Game Show Fans 27.44% 12.33x
Automotive Racing Enthusiasts 30.70% 12.28x
Retired Health Insurance Researchers 26.51% 12.23x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Topshop.

Location Composition Index
Topshop 0.06% 2.90x
Journeys 0.10% 2.54x
Express 0.09% 1.92x
Talbots 0.04% 1.90x
Lululemon 0.04% 1.82x
Hollister 0.04% 1.76x
H&M 0.09% 1.75x
The Childrens Place 0.09% 1.69x
Ann Taylor 0.03% 1.64x
Forever 21 0.04% 1.64x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is dnsrsearch.com.

Website Composition Index
dnsrsearch.com 58.23% 122.38x
yellowpages.com 18.75% 26.11x
shopping.net 12.74% 25.89x
financenancy.com 8.39% 25.00x
therapyjoker.com 10.50% 20.68x
historyinorbit.com 5.66% 20.34x
informationvine.com 11.33% 19.84x
loanpride.com 6.74% 19.35x
shop411.com 14.20% 19.00x
wellness.com 5.57% 18.93x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor).

Content Affinity Composition Index
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 5.15% 31.17x
Phone & Computer Game Downloaders 1.89% 22.92x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.21% 17.14x
Free Online Game Players 1.47% 16.79x
Higher Education 0.95% 14.35x
Writing Resources 1.16% 14.27x
Celebrity Gossip 1.58% 14.20x
Niche Dating Websites 5.57% 13.66x
Home Decoration - Crafts & Kids 0.84% 13.66x
Insurance Cluster 1.58% 13.00x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female