Dstillery Audiences

CHAT ROOMS

Audience Size: 36.9 Thousand Devices

Explore the Chat Rooms Audience

Below you'll find more information about the Chat Rooms audience, broken down in different categories based on their digital and physical behaviors. These are 36.9 thousand unique devices whose actions qualify for the Chat Rooms audience.

Dstillery Crafted Audiences

INTERESTS

The Chat Rooms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chat Rooms audience is Casual Dining Restaurant Researchers.

Interest Composition Index
Casual Dining Restaurant Researchers 26.46% 11.54x
Online Movie Downloaders 18.98% 10.63x
Tax Filers 20.25% 10.50x
Discount Big Box Shoppers 17.44% 10.38x
Cable TV Shoppers 23.29% 10.02x
Flower & Gift Basket Shoppers 18.41% 9.82x
Online Directory Searchers 17.71% 9.74x
Budget Grocery Shoppers 18.22% 9.65x
Auto Insurance Shoppers 19.04% 9.63x
Mortgage Researchers 20.12% 9.26x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Interest attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chat Rooms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chat Rooms audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.04x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Location attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chat Rooms audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chat Rooms audience is accessify.com.

Website Composition Index
accessify.com 56.40% 397.16x
compare99.com 5.61% 38.20x
forlocations.com 4.70% 32.18x
dingit.tv 6.26% 30.97x
2017savings.com 6.18% 27.67x
shopping.net 10.57% 27.58x
shop411.com 10.50% 26.79x
ask.com 10.05% 25.82x
ucomparehealthcare.com 4.00% 25.65x
americantowns.com 3.47% 24.54x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Web attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chat Rooms audience is Alternative Movie Streaming.

Content Affinity Composition Index
Alternative Movie Streaming 2.84% 18.86x
Assorted Topics #11458 (Forum Hosting, Website Creation, Celebrity Photos, Humor) 5.79% 18.53x
Discount Shopping 8.18% 17.34x
Niche Dating Websites 4.36% 15.26x
Video Content Sites 7.58% 15.00x
Website Launchers 1.90% 12.36x
Low Budget Shoppers 2.38% 12.26x
Teaching Tools for Kids 5.52% 10.49x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 3.17% 9.59x
Internet Radio 1.54% 9.44x
Composition Percentage: The overlap percentage between the Chat Rooms audience and the Content Affinity attribute.
Index: A comparison of the Chat Rooms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chat Rooms audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female