Dstillery Audiences

CHEERLEADING

Audience Size: 21.7 Thousand Devices

Explore the Cheerleading Audience

Below you'll find more information about the Cheerleading audience, broken down in different categories based on their digital and physical behaviors. These are 21.7 thousand unique devices whose actions qualify for the Cheerleading audience.

Dstillery Crafted Audiences

INTERESTS

The Cheerleading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cheerleading audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 77.78% 24.72x
Involved Parents 68.89% 24.03x
Bargain Shopping Researchers 62.67% 23.94x
Big Box Shoppers 69.78% 23.59x
Budget Grocery Shoppers 66.22% 23.25x
Apartment Furniture Shoppers 60.89% 23.21x
Dance Clothing Shoppers 75.56% 23.10x
Online Home Decor Shoppers 58.22% 23.04x
Photo Memory Makers 68.00% 22.22x
Discount Big Box Shoppers 60.89% 22.18x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Interest attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cheerleading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cheerleading audience is Express.

Location Composition Index
Express 0.03% 3.97x
Gap 0.04% 3.01x
Express Outlets 0.01% 1.85x
Hollister 0.01% 1.77x
Patagonia 0.01% 1.76x
Forever 21 0.01% 1.42x
Club Monaco 0.01% 1.38x
Madewell 0.01% 1.14x
Armani 0.02% 1.06x
Eddie Bauer 0.01% 1.04x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Location attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cheerleading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cheerleading audience is parenting.com.

Website Composition Index
parenting.com 16.27% 52.77x
dollartree.com 33.14% 51.68x
steinmart.com 14.93% 46.40x
dafont.com 11.27% 45.74x
healthychildren.org 15.25% 45.23x
crocs.com 11.15% 45.00x
weareteachers.com 9.50% 41.82x
nyandcompany.com 9.41% 39.93x
babble.com 12.56% 38.28x
kidshealth.org 30.45% 37.66x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Web attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cheerleading audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.55% 238.12x
Unique & Personalized Fashion 10.30% 100.06x
Toys Shopping 9.80% 96.42x
Custom Printing 11.64% 96.23x
Party Suppliers 13.82% 68.56x
Custom Gifts 6.28% 65.99x
Bridal Fashion 2.51% 51.00x
Parenting & Children's Activities 8.79% 48.09x
Sewing, Embroidery & Quilting 6.70% 39.95x
Reproductive Health 1.76% 36.73x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Content Affinity attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cheerleading audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female