Dstillery Audiences

CHEERLEADING

Audience Size: 194.5 Thousand Devices

Explore the Cheerleading Audience

Below you'll find more information about the Cheerleading audience, broken down in different categories based on their digital and physical behaviors. These are 194.5 thousand unique devices whose actions qualify for the Cheerleading audience.

Dstillery Crafted Audiences

INTERESTS

The Cheerleading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cheerleading audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 61.58% 26.12x
Patriotic Party Decoration Shoppers 54.36% 24.74x
Sleepwear Shoppers 52.80% 23.55x
Kids Clothing Shoppers 51.22% 22.50x
Photo Memory Makers 44.31% 19.70x
Candy Shoppers 41.36% 19.35x
Parents with Kids 38.72% 19.32x
Womens Fashion Brands Shoppers 47.44% 18.68x
Disney Vacation Planners 34.62% 18.50x
Sweet Tooths 41.84% 18.50x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Interest attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cheerleading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cheerleading audience is Michael Kors.

Location Composition Index
Michael Kors 0.05% 1.98x
Supreme 0.02% 1.93x
Talbots 0.10% 1.77x
Chicos 0.08% 1.57x
J. Crew 0.06% 1.51x
Victoria's Secret 0.13% 1.49x
Free People 0.03% 1.49x
Club Monaco 0.01% 1.48x
Intermix 0.01% 1.48x
Ann Taylor 0.03% 1.47x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Location attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cheerleading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cheerleading audience is mud-pie.com.

Website Composition Index
mud-pie.com 21.98% 354.49x
chasing-fireflies.com 37.42% 294.53x
dancewearsolutions.com 27.42% 239.82x
silhouetteschoolblog.com 14.22% 223.65x
uscutter.com 6.09% 163.93x
t-shirtforums.com 5.32% 129.23x
potterybarnkids.com 9.41% 127.14x
leapoffaithcrafting.com 4.50% 121.89x
jennifermaker.com 4.94% 108.12x
persialou.com 4.79% 101.59x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Web attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cheerleading audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 11.80% 51.79x
Costumes 3.21% 51.29x
Toys Shopping 19.20% 50.01x
Parenting & Children's Activities 14.04% 43.91x
Tattoos & Costumes 1.04% 42.58x
Custom Printing 13.67% 35.50x
Higher-End Fashion Brands 4.30% 32.56x
Party Suppliers 22.24% 29.82x
Arts & Crafts 1.62% 29.58x
Custom Gifts 8.36% 29.05x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Content Affinity attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cheerleading audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female