Dstillery Audiences

CHEERLEADING

Audience Size: 175.5 Thousand Devices

Explore the Cheerleading Audience

Below you'll find more information about the Cheerleading audience, broken down in different categories based on their digital and physical behaviors. These are 175.5 thousand unique devices whose actions qualify for the Cheerleading audience.

Dstillery Crafted Audiences

INTERESTS

The Cheerleading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cheerleading audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 62.08% 32.47x
Sleepwear Shoppers 53.33% 28.83x
Patriotic Party Decoration Shoppers 59.30% 28.79x
Kids Clothing Shoppers 50.27% 27.11x
Candy Shoppers 42.19% 24.54x
Trampoline Shoppers 36.63% 23.51x
Photo Memory Makers 46.60% 23.49x
Womens Fashion Brands Shoppers 45.75% 23.13x
Parents with Kids 41.03% 23.01x
Disney Vacation Planners 34.66% 22.74x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Interest attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cheerleading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cheerleading audience is Journeys.

Location Composition Index
Journeys 0.06% 1.88x
Dressbarn 0.06% 1.84x
Talbots 0.06% 1.75x
REI 0.03% 1.71x
Supreme 0.02% 1.65x
Eddie Bauer 0.02% 1.51x
Jos A. Bank Clothiers 0.36% 1.37x
Buckle 0.13% 1.34x
Lane Bryant 0.06% 1.34x
White House Black Market 0.10% 1.29x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Location attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cheerleading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cheerleading audience is mud-pie.com.

Website Composition Index
mud-pie.com 23.16% 347.52x
chasing-fireflies.com 38.00% 306.27x
dancewearsolutions.com 27.67% 236.35x
silhouetteschoolblog.com 14.91% 209.91x
uscutter.com 6.43% 155.55x
potterybarnkids.com 9.16% 140.04x
leapoffaithcrafting.com 5.00% 125.35x
t-shirtforums.com 5.86% 120.27x
marleylilly.com 6.47% 107.89x
persialou.com 5.44% 107.11x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Web attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cheerleading audience is Costumes.

Content Affinity Composition Index
Costumes 2.97% 55.37x
Toys Shopping 18.41% 53.67x
Unique & Personalized Fashion 11.97% 52.53x
Parenting & Children's Activities 13.97% 46.89x
Tattoos & Costumes 0.98% 46.60x
Custom Printing 14.25% 35.39x
Higher-End Fashion Brands 3.96% 34.27x
Custom Gifts 8.34% 30.92x
Arts & Crafts 1.71% 30.37x
Party Suppliers 23.23% 29.49x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Content Affinity attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cheerleading audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female