Dstillery Audiences

CHEERLEADING

Audience Size: 42.3 Thousand Devices

Explore the Cheerleading Audience

Below you'll find more information about the Cheerleading audience, broken down in different categories based on their digital and physical behaviors. These are 42.3 thousand unique devices whose actions qualify for the Cheerleading audience.

Dstillery Crafted Audiences

INTERESTS

The Cheerleading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cheerleading audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 74.13% 29.41x
Dance Clothing Shoppers 75.29% 28.11x
Bargain Shopping Researchers 52.66% 27.26x
Involved Parents 65.82% 26.71x
Sleepwear Shoppers 72.52% 26.23x
Photo Memory Makers 66.28% 25.92x
Big Box Shoppers 61.43% 25.84x
Parents with Kids 57.04% 25.83x
Apartment Furniture Shoppers 54.73% 25.67x
Online Home Decor Shoppers 52.19% 25.47x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Interest attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cheerleading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cheerleading audience is Express.

Location Composition Index
Express 0.03% 3.97x
Old Navy 0.04% 3.79x
Gap 0.04% 3.01x
Express Outlets 0.01% 1.85x
Hollister 0.01% 1.77x
Patagonia 0.01% 1.76x
Forever 21 0.01% 1.42x
Club Monaco 0.01% 1.38x
Ann Taylor 0.01% 1.34x
White House Black Market 0.01% 1.24x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Location attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cheerleading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cheerleading audience is americangirl.com.

Website Composition Index
americangirl.com 14.72% 112.98x
cuttingforbusiness.com 13.43% 97.14x
silhouetteschoolblog.com 16.61% 84.28x
heyletsmakestuff.com 13.26% 76.15x
catchmyparty.com 9.48% 69.71x
mattel.com 8.73% 65.27x
parenting.com 15.73% 49.54x
leapoffaithcrafting.com 7.89% 48.72x
girlscouts.org 6.26% 47.45x
dailydoseofdiy.com 5.71% 47.39x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Web attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cheerleading audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.55% 238.12x
Unique & Personalized Fashion 10.05% 99.30x
Toys Shopping 10.63% 96.23x
Custom Printing 11.97% 89.15x
Party Suppliers 14.08% 58.48x
Parenting & Children's Activities 8.89% 56.07x
Cub & Girl Scouts 2.01% 54.94x
Custom Gifts 5.36% 49.86x
Bridal Fashion 2.23% 44.65x
Networking Marketing 1.92% 42.32x
Composition Percentage: The overlap percentage between the Cheerleading audience and the Content Affinity attribute.
Index: A comparison of the Cheerleading audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cheerleading audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female