Dstillery Audiences

CHEMICALS

Audience Size: 22.1 Thousand Devices

Explore the Chemicals Audience

Below you'll find more information about the Chemicals audience, broken down in different categories based on their digital and physical behaviors. These are 22.1 thousand unique devices whose actions qualify for the Chemicals audience.

Dstillery Crafted Audiences

INTERESTS

The Chemicals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chemicals audience is Civil Engineers.

Interest Composition Index
Civil Engineers 84.07% 29.52x
Dairy Industry New Readers 59.29% 23.43x
Farm Finance Researchers 55.31% 22.36x
Enterprise Field Services Researchers 62.39% 21.98x
Web Conferences and Remote Workers 53.98% 20.72x
Business Book Readers 48.23% 20.35x
Budget Small Business Researchers 47.79% 18.93x
Business Filing Researchers 45.58% 18.89x
First Aid Researchers 42.48% 18.43x
Ink & Toner Shoppers 45.13% 18.20x
Composition Percentage: The overlap percentage between the Chemicals audience and the Interest attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chemicals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chemicals audience is Gymboree.

Location Composition Index
Gymboree 0.04% 3.06x
Jos A. Bank Clothiers 0.03% 1.90x
Dressbarn 0.02% 1.88x
American Apparel 0.02% 1.88x
Urban Outfitters 0.02% 1.79x
Levi Strauss 0.03% 1.70x
Buckle 0.02% 1.38x
Brooks Brothers 0.02% 1.26x
Topshop 0.01% 1.20x
Zumiez 0.02% 1.19x
Composition Percentage: The overlap percentage between the Chemicals audience and the Location attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chemicals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chemicals audience is globenewswire.com.

Website Composition Index
globenewswire.com 22.00% 58.11x
extendoffice.com 15.51% 56.08x
onlinelibrary.wiley.com 31.41% 47.78x
businesswire.com 34.46% 41.60x
practicalmachinist.com 11.75% 39.24x
law.cornell.edu 13.86% 37.35x
mrexcel.com 9.96% 36.28x
owler.com 18.74% 34.56x
cornell.edu 21.57% 34.55x
ewg.org 9.35% 32.59x
Composition Percentage: The overlap percentage between the Chemicals audience and the Web attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chemicals audience is Engineering.

Content Affinity Composition Index
Engineering 30.40% 220.28x
Medical Supplies and Information 26.19% 169.00x
Machines & Industrial Supplies 17.04% 144.25x
Oil & Energy 18.12% 137.96x
Electrical Engineering 10.76% 94.32x
Grocery & Food Service 7.35% 85.42x
Design Software 19.46% 78.63x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 6.19% 75.76x
Institutional Investing 4.39% 72.94x
Business News & Information Readers 20.00% 65.83x
Composition Percentage: The overlap percentage between the Chemicals audience and the Content Affinity attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chemicals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male