Dstillery Audiences

CHEMICALS

Audience Size: 48.8 Thousand Devices

Explore the Chemicals Audience

Below you'll find more information about the Chemicals audience, broken down in different categories based on their digital and physical behaviors. These are 48.8 thousand unique devices whose actions qualify for the Chemicals audience.

Dstillery Crafted Audiences

INTERESTS

The Chemicals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chemicals audience is Civil Engineers.

Interest Composition Index
Civil Engineers 80.68% 20.32x
Medical Technology News Readers 55.33% 15.60x
Dairy Industry New Readers 54.36% 15.03x
Farm Finance Researchers 50.26% 14.14x
Enterprise Field Services Researchers 63.06% 14.04x
Welding Tools and Supplies Shoppers 44.42% 13.83x
Building Service Contractors 43.93% 13.59x
Venture Capitalists 49.87% 13.30x
Agriculture and Climate Advocates 49.62% 12.95x
Business Book Readers 45.21% 12.81x
Composition Percentage: The overlap percentage between the Chemicals audience and the Interest attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chemicals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chemicals audience is Gymboree.

Location Composition Index
Gymboree 0.08% 4.20x
Urban Outfitters 0.06% 3.83x
Hollister 0.06% 3.28x
Jos A. Bank Clothiers 0.06% 3.27x
Michael Kors 0.06% 3.22x
Dressbarn 0.04% 3.03x
LOFT 0.08% 2.94x
Talbots 0.04% 2.93x
H&M 0.06% 2.46x
Lululemon 0.04% 2.43x
Composition Percentage: The overlap percentage between the Chemicals audience and the Location attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chemicals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chemicals audience is acs.org.

Website Composition Index
acs.org 29.34% 140.67x
sigmaaldrich.com 13.64% 118.10x
engineeringtoolbox.com 29.60% 110.09x
springer.com 10.81% 65.74x
honeywell.com 9.46% 64.84x
nfpa.org 8.49% 59.45x
elsevier.com 6.92% 54.56x
docplayer.net 12.15% 51.79x
marketscreener.com 7.25% 51.75x
convert-me.com 6.66% 46.26x
Composition Percentage: The overlap percentage between the Chemicals audience and the Web attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chemicals audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 6.95% 232.10x
Health & Safety Compliance 9.36% 161.44x
Cosmetics Business 4.10% 159.63x
Engineering 32.22% 120.42x
General Interest 1.46% 108.46x
Shipping & Logistics 4.12% 104.12x
Oil & Energy 16.29% 97.14x
Medical Supplies and Information 26.61% 96.25x
Machines & Industrial Supplies 18.92% 85.40x
Design Software 17.65% 53.82x
Composition Percentage: The overlap percentage between the Chemicals audience and the Content Affinity attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chemicals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male