Dstillery Audiences

CHEMICALS

Audience Size: 69.7 Thousand Devices

Explore the Chemicals Audience

Below you'll find more information about the Chemicals audience, broken down in different categories based on their digital and physical behaviors. These are 69.7 thousand unique devices whose actions qualify for the Chemicals audience.

Dstillery Crafted Audiences

INTERESTS

The Chemicals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chemicals audience is Civil Engineers.

Interest Composition Index
Civil Engineers 74.62% 24.65x
Enterprise Field Services Researchers 50.59% 17.83x
Medical Technology News Readers 44.70% 17.10x
Dairy Industry New Readers 46.25% 16.99x
Venture Capitalists 41.50% 15.58x
Building Service Contractors 39.04% 14.87x
Farm Finance Researchers 40.61% 14.56x
Insurance Professionals 39.24% 14.55x
Business Book Readers 36.00% 14.16x
GIS Users 35.10% 13.93x
Composition Percentage: The overlap percentage between the Chemicals audience and the Interest attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chemicals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chemicals audience is Madewell.

Location Composition Index
Madewell 0.06% 5.52x
Bonobos 0.16% 3.22x
Armani 0.04% 3.19x
Zara 0.04% 2.92x
J. Crew 0.03% 2.80x
Patagonia 0.02% 2.27x
Gap 0.11% 2.14x
Gymboree 0.06% 1.84x
REI 0.01% 1.83x
Columbia 0.01% 1.81x
Composition Percentage: The overlap percentage between the Chemicals audience and the Location attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chemicals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chemicals audience is coleparmer.com.

Website Composition Index
coleparmer.com 16.62% 168.28x
globalspec.com 12.85% 121.56x
acs.org 28.79% 106.78x
te.com 6.60% 85.55x
engineeringtoolbox.com 29.58% 84.45x
lenntech.com 7.83% 81.10x
nfpa.org 7.32% 76.03x
scitation.org 8.09% 74.48x
engineering.com 8.21% 65.90x
digikey.com 6.89% 62.84x
Composition Percentage: The overlap percentage between the Chemicals audience and the Web attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chemicals audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 7.87% 185.25x
Health & Safety Compliance 9.90% 133.45x
Cosmetics Business 3.82% 121.96x
General Interest 1.43% 94.87x
Engineering 32.48% 94.47x
Shipping & Logistics 4.52% 93.86x
Oil & Energy 16.65% 81.49x
Medical Supplies and Information 25.70% 75.65x
Machines & Industrial Supplies 19.94% 71.61x
Design Software 16.55% 46.49x
Composition Percentage: The overlap percentage between the Chemicals audience and the Content Affinity attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chemicals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male