Dstillery Audiences

CHEMICALS

Audience Size: 92.2 Thousand Devices

Explore the Chemicals Audience

Below you'll find more information about the Chemicals audience, broken down in different categories based on their digital and physical behaviors. These are 92.2 thousand unique devices whose actions qualify for the Chemicals audience.

Dstillery Crafted Audiences

INTERESTS

The Chemicals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chemicals audience is Civil Engineers.

Interest Composition Index
Civil Engineers 65.88% 25.34x
Executive Travelers 0.60% 18.25x
Enterprise Field Services Researchers 46.85% 17.91x
Dairy Industry New Readers 37.44% 17.46x
Medical Technology News Readers 38.68% 17.20x
Work Hard, Play Hard Travelers 0.62% 16.44x
Market Intelligence Researchers 30.54% 15.57x
Contractors & Construction Professionals 30.74% 15.52x
Welding Tools and Supplies Shoppers 34.18% 15.18x
Building Service Contractors 35.59% 14.89x
Composition Percentage: The overlap percentage between the Chemicals audience and the Interest attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chemicals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chemicals audience is Forever 21.

Location Composition Index
Forever 21 0.06% 2.14x
Zumiez 0.04% 2.01x
Hugo Boss 0.03% 1.99x
Zara 0.03% 1.87x
Express 0.03% 1.77x
Journeys 0.04% 1.67x
Gap 0.07% 1.60x
LOFT 0.05% 1.56x
Mens Wearhouse 0.22% 1.53x
Abercrombie & Fitch 0.03% 1.46x
Composition Percentage: The overlap percentage between the Chemicals audience and the Location attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chemicals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chemicals audience is coleparmer.com.

Website Composition Index
coleparmer.com 14.16% 181.42x
sigmaaldrich.com 13.62% 157.44x
globalspec.com 11.34% 136.65x
asme.org 11.47% 121.36x
acs.org 25.44% 119.75x
rockwellautomation.com 5.88% 99.97x
te.com 6.56% 94.73x
engineeringtoolbox.com 26.59% 91.44x
ohsonline.com 4.63% 81.50x
machinedesign.com 4.97% 78.85x
Composition Percentage: The overlap percentage between the Chemicals audience and the Web attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chemicals audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 10.45% 166.38x
Health & Safety Compliance 11.43% 131.06x
Oil & Energy 17.91% 105.76x
Cosmetics Business 5.13% 101.97x
General Interest 2.04% 97.64x
Engineering 34.15% 85.62x
Shipping & Logistics 5.06% 84.66x
Machines & Industrial Supplies 21.32% 68.65x
Medical Supplies and Information 26.32% 63.65x
Design Software 20.91% 46.43x
Composition Percentage: The overlap percentage between the Chemicals audience and the Content Affinity attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chemicals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male