Dstillery Audiences

CHEMICALS

Audience Size: 84.2 Thousand Devices

Explore the Chemicals Audience

Below you'll find more information about the Chemicals audience, broken down in different categories based on their digital and physical behaviors. These are 84.2 thousand unique devices whose actions qualify for the Chemicals audience.

Dstillery Crafted Audiences

INTERESTS

The Chemicals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chemicals audience is Civil Engineers.

Interest Composition Index
Civil Engineers 66.81% 28.94x
Medical Technology News Readers 37.79% 21.44x
Dairy Industry New Readers 37.09% 20.97x
Enterprise Field Services Researchers 46.22% 19.66x
Venture Capitalists 32.86% 18.13x
Welding Tools and Supplies Shoppers 31.90% 17.74x
Building Service Contractors 33.01% 17.25x
Business Book Readers 28.75% 17.20x
Contractors & Construction Professionals 29.75% 17.18x
Market Intelligence Researchers 28.82% 16.97x
Composition Percentage: The overlap percentage between the Chemicals audience and the Interest attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chemicals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chemicals audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.29% 1.17x
Jos A. Bank Clothiers 0.11% 0.74x
Composition Percentage: The overlap percentage between the Chemicals audience and the Location attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chemicals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chemicals audience is sigmaaldrich.com.

Website Composition Index
sigmaaldrich.com 12.75% 175.35x
coleparmer.com 15.28% 168.90x
globalspec.com 12.01% 125.55x
acs.org 27.17% 112.12x
asme.org 12.18% 111.55x
te.com 6.68% 90.39x
engineeringtoolbox.com 28.36% 87.30x
nfpa.org 8.97% 69.51x
lenntech.com 8.37% 64.08x
engineering.com 8.61% 63.47x
Composition Percentage: The overlap percentage between the Chemicals audience and the Web attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chemicals audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 9.43% 168.42x
Health & Safety Compliance 10.55% 128.09x
Cosmetics Business 4.73% 101.95x
General Interest 1.95% 96.18x
Oil & Energy 17.40% 94.67x
Shipping & Logistics 5.15% 91.24x
Engineering 34.18% 86.02x
Machines & Industrial Supplies 20.79% 67.28x
Medical Supplies and Information 27.57% 64.76x
Design Software 19.39% 43.65x
Composition Percentage: The overlap percentage between the Chemicals audience and the Content Affinity attribute.
Index: A comparison of the Chemicals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chemicals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male