Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 709.2 Thousand Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 709.2 thousand unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 70.00% 36.77x
Chicago Blackhawks Fans 40.16% 15.93x
Chicago Cubs Fans 46.18% 15.01x
Chicago Bears Fans 43.66% 14.44x
Professional Sound Products Researchers 28.61% 14.18x
Retired Government Employees 6.66% 13.65x
Indianapolis Colts Fans 26.37% 10.70x
TV Advertising Professionals 10.79% 10.53x
Advertising Professionals 12.48% 10.36x
COVID Testing Researchers 5.43% 9.82x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.74x
Old Navy 0.01% 1.11x
Maurices 0.02% 0.76x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is robertfeder.com.

Website Composition Index
robertfeder.com 2.22% 156.76x
arlingtoncardinal.com 3.65% 143.40x
chicago.cbslocal.com 15.33% 135.57x
chicago-theater.com 2.27% 129.28x
101wkqx.com 1.73% 128.97x
wgnradio.com 9.30% 124.88x
chicagobusiness.com 1.20% 124.25x
chicagoshakes.com 1.29% 123.04x
wlsam.com 2.34% 115.07x
gopride.com 1.50% 109.77x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois News.

Content Affinity Composition Index
Illinois News 17.95% 22.98x
Illinois College Sports 0.51% 14.95x
Indiana Finance & Business Cluster 5.75% 11.99x
Wisconsin Local Research Cluster 6.61% 8.91x
Bulgaria Cluster 0.08% 8.80x
Missouri News Content Cluster 5.30% 8.07x
Los Angeles News 11.39% 8.03x
San Francisco Bay Area Cluster 4.13% 8.01x
Fox News Content Consumers 4.07% 7.93x
Northern California Cluster 3.51% 7.89x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male