Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 3.1 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 51.00% 24.23x
Chicago Blackhawks Fans 20.75% 15.37x
Childrens Museum Visitors 26.42% 14.91x
Chicago Cubs Fans 20.45% 14.88x
Liberal News Readers 16.37% 12.23x
Northwestern Wildcats Fans 17.66% 11.58x
Chicago Bears Fans 15.20% 11.55x
Advertising Professionals 16.90% 10.85x
Financial Business Intelligence Researchers 17.07% 10.85x
Entertainment Industry Decision Makers 15.04% 10.73x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.30x
Mens Wearhouse 0.46% 1.25x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is chicagoshakes.com.

Website Composition Index
chicagoshakes.com 1.21% 92.88x
cookcountyassessor.com 1.35% 92.84x
bairdwarner.com 3.26% 92.53x
cityofchicago.org 3.27% 90.76x
lyricopera.org 2.06% 88.81x
cso.org 2.34% 88.11x
transitchicago.com 3.26% 87.68x
dreamtown.com 1.74% 86.65x
bettergov.org 1.40% 84.95x
christkindlmarket.com 3.24% 84.27x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 3.01% 34.08x
Illinois 14.34% 33.12x
Illinois News 12.42% 13.98x
Indiana Finance & Business Cluster 5.60% 10.48x
Assorted Topics (Viral Media, Paid Traffic) 4.64% 9.58x
Middle East News 3.61% 9.38x
Fox News Content Consumers 8.68% 8.89x
Public Policy Media 2.37% 8.49x
Marketing Professionals 2.90% 8.14x
Liberal Media - Political Activism 2.69% 8.08x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male