Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 1.8 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 52.98% 18.66x
Chicago Blackhawks Fans 35.96% 14.19x
Chicago Cubs Fans 34.73% 13.61x
Chicago Bears Fans 30.86% 12.45x
Liberal News Readers 21.87% 12.23x
Advertising Professionals 20.75% 11.67x
Financial Business Intelligence Researchers 19.98% 11.23x
Financial News Readers 19.26% 11.13x
TV Advertising Professionals 19.49% 10.85x
Media Buying Professionals 19.10% 10.80x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.67x
Carhartt 0.06% 1.15x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is theherald-news.com.

Website Composition Index
theherald-news.com 4.01% 84.07x
mysuburbanlife.com 2.41% 75.29x
wttw.com 1.55% 72.57x
kcchronicle.com 3.32% 72.11x
wjol.com 2.13% 69.79x
arlingtoncardinal.com 2.94% 69.77x
metrarail.com 2.75% 69.17x
chicagobusiness.com 8.98% 67.45x
wgnradio.com 7.84% 66.71x
wspynews.com 2.04% 65.89x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity Composition Index
Illinois 0.77% 49.31x
Illinois Education 0.20% 44.61x
Illinois News 22.87% 20.18x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 18.35x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 14.51x
Indiana Finance & Business Cluster 9.29% 12.81x
Wisconsin Local Research Cluster 11.17% 11.33x
Missouri News Content Cluster 11.98% 10.86x
Central California Cluster 2.01% 10.70x
Illinois College Sports 0.25% 10.70x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male