Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 51.00% | 24.23x |
| Chicago Blackhawks Fans | 20.75% | 15.37x |
| Childrens Museum Visitors | 26.42% | 14.91x |
| Chicago Cubs Fans | 20.45% | 14.88x |
| Liberal News Readers | 16.37% | 12.23x |
| Northwestern Wildcats Fans | 17.66% | 11.58x |
| Chicago Bears Fans | 15.20% | 11.55x |
| Advertising Professionals | 16.90% | 10.85x |
| Financial Business Intelligence Researchers | 17.07% | 10.85x |
| Entertainment Industry Decision Makers | 15.04% | 10.73x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.30% | 1.30x |
| Mens Wearhouse | 0.46% | 1.25x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is chicagoshakes.com.
| Website | Composition | Index |
| chicagoshakes.com | 1.21% | 92.88x |
| cookcountyassessor.com | 1.35% | 92.84x |
| bairdwarner.com | 3.26% | 92.53x |
| cityofchicago.org | 3.27% | 90.76x |
| lyricopera.org | 2.06% | 88.81x |
| cso.org | 2.34% | 88.11x |
| transitchicago.com | 3.26% | 87.68x |
| dreamtown.com | 1.74% | 86.65x |
| bettergov.org | 1.40% | 84.95x |
| christkindlmarket.com | 3.24% | 84.27x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 3.01% | 34.08x |
| Illinois | 14.34% | 33.12x |
| Illinois News | 12.42% | 13.98x |
| Indiana Finance & Business Cluster | 5.60% | 10.48x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.64% | 9.58x |
| Middle East News | 3.61% | 9.38x |
| Fox News Content Consumers | 8.68% | 8.89x |
| Public Policy Media | 2.37% | 8.49x |
| Marketing Professionals | 2.90% | 8.14x |
| Liberal Media - Political Activism | 2.69% | 8.08x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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