Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 50.93% | 17.60x |
| Chicago Blackhawks Fans | 35.91% | 13.69x |
| Chicago Bears Fans | 31.83% | 12.80x |
| Chicago Cubs Fans | 32.23% | 12.40x |
| Liberal News Readers | 21.61% | 12.14x |
| Financial Business Intelligence Researchers | 19.45% | 11.30x |
| Advertising Professionals | 19.35% | 11.11x |
| Financial News Readers | 18.29% | 11.09x |
| TV Advertising Professionals | 17.60% | 10.65x |
| Tampa and St Petersburg Trip Planners | 18.72% | 10.55x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Express.
| Location | Composition | Index |
| Express | 0.03% | 1.78x |
| Hollister | 0.02% | 1.54x |
| Eddie Bauer | 0.01% | 1.45x |
| Gap | 0.02% | 1.44x |
| Forever 21 | 0.01% | 1.41x |
| Mens Wearhouse | 0.04% | 1.36x |
| Aeropostale | 0.02% | 1.32x |
| Lululemon | 0.01% | 1.28x |
| LOFT | 0.02% | 1.22x |
| Victoria's Secret | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is theherald-news.com.
| Website | Composition | Index |
| theherald-news.com | 1.66% | 81.04x |
| metrarail.com | 1.65% | 74.74x |
| kcchronicle.com | 1.50% | 72.93x |
| mysuburbanlife.com | 1.16% | 69.54x |
| chicagobusiness.com | 4.24% | 67.92x |
| wjol.com | 1.75% | 66.63x |
| arlingtoncardinal.com | 2.72% | 63.49x |
| daily-chronicle.com | 1.07% | 61.98x |
| wgnradio.com | 8.17% | 61.24x |
| cookcountyclerk.com | 1.14% | 61.22x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.11% | 44.50x |
| Illinois Education | 0.05% | 44.32x |
| Illinois News | 19.61% | 17.47x |
| Illinois College Sports | 0.36% | 13.32x |
| Indiana Finance & Business Cluster | 8.10% | 11.89x |
| Institutional Investing | 0.02% | 11.33x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 9.99x |
| Wisconsin Local Research Cluster | 8.53% | 9.82x |
| Fox News Content Consumers | 4.36% | 9.57x |
| Central California Cluster | 1.91% | 9.54x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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