Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 2.8 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 59.88% 23.84x
Childrens Museum Visitors 33.54% 14.45x
Chicago Cubs Fans 24.54% 14.26x
Chicago Blackhawks Fans 23.12% 13.99x
Northwestern Wildcats Fans 21.26% 10.87x
Liberal News Readers 15.85% 10.46x
Chicago Bears Fans 16.36% 10.18x
Advertising Professionals 18.63% 9.62x
TV Advertising Professionals 15.69% 9.49x
Financial Business Intelligence Researchers 15.60% 9.14x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Zara.

Location Composition Index
Zara 0.14% 5.33x
Club Monaco 0.04% 4.68x
American Apparel 0.11% 3.40x
Express 0.07% 2.53x
Intermix 0.02% 2.30x
Madewell 0.03% 1.97x
The North Face 0.04% 1.87x
Levi Strauss 0.02% 1.82x
Forever 21 0.06% 1.80x
Free People 0.03% 1.69x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is cookcountyclerk.com.

Website Composition Index
cookcountyclerk.com 1.23% 122.07x
bairdwarner.com 3.79% 114.04x
cityofchicago.org 5.84% 113.83x
dreamtown.com 1.87% 111.48x
transitchicago.com 5.78% 109.66x
chicagoshakes.com 1.91% 109.32x
cookcountyassessor.com 2.44% 104.12x
bettergov.org 1.62% 102.35x
tricoci.com 1.07% 101.54x
arlingtoncardinal.com 1.10% 101.18x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 3.68% 41.08x
Illinois 18.69% 37.55x
Illinois College Sports 0.59% 17.23x
Illinois News 10.96% 14.73x
Philanthropy - Nonprofits 1.10% 12.99x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.26% 12.73x
London Tourism & Events 0.34% 12.53x
Feminism 0.99% 11.72x
Washington D.C. Hotels 0.03% 11.70x
Indiana Finance & Business Cluster 5.63% 11.53x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male