CHICAGO CLUSTER

Audience Size: 1.5 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	52.98%	19.01x
Chicago Blackhawks Fans	38.54%	15.91x
Chicago Bears Fans	33.26%	14.38x
Chicago Cubs Fans	33.10%	14.33x
Liberal News Readers	14.79%	13.53x
Financial News Readers	12.32%	11.37x
Financial Business Intelligence Researchers	14.00%	11.34x
Advertising Professionals	14.02%	11.08x
TV Advertising Professionals	12.65%	10.75x
Tampa and St Petersburg Trip Planners	13.80%	10.57x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is H&M.

Location	Composition	Index
H&M	0.01%	1.76x
Express	0.02%	1.60x
Old Navy	0.03%	1.51x
Mens Wearhouse	0.03%	1.40x
Zumiez	0.01%	1.34x
Aeropostale	0.02%	1.30x
Dressbarn	0.01%	1.27x
Gymboree	0.01%	1.19x
The Childrens Place	0.02%	1.17x
Journeys	0.02%	1.15x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is chicagobusiness.com.

Website	Composition	Index
chicagobusiness.com	1.46%	75.32x
arlingtoncardinal.com	3.30%	73.84x
cookcountyil.gov	2.75%	71.63x
wjol.com	1.81%	70.26x
robertfeder.com	5.24%	69.43x
wgnradio.com	7.36%	65.90x
cookcountypublichealth.org	2.55%	65.67x
illinois.gov	1.78%	65.39x
chicago.cbslocal.com	45.18%	60.57x
illinoisairteam.net	1.74%	58.04x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois News.

Content Affinity	Composition	Index
Illinois News	18.19%	16.09x
Illinois College Sports	0.58%	12.20x
Indiana Finance & Business Cluster	6.54%	11.94x
Fox News Content Consumers	3.70%	10.41x
San Francisco Bay Area Cluster	8.09%	9.49x
Moving & Storage	0.02%	9.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.01%	8.91x
Missouri News Content Cluster	7.93%	8.78x
Wisconsin Local Research Cluster	7.30%	8.62x
Los Angeles News	16.25%	8.53x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male