Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 1 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 62.22% 32.90x
Chicago Blackhawks Fans 40.02% 17.66x
Chicago Bears Fans 35.07% 15.50x
Chicago Cubs Fans 34.42% 14.94x
Financial Business Intelligence Researchers 11.06% 12.36x
Advertising Professionals 10.46% 11.24x
TV Advertising Professionals 8.45% 10.92x
Cholesterol Researchers 3.81% 9.90x
Childrens Museum Visitors 22.98% 9.90x
COVID Testing Researchers 6.67% 9.86x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 2.44x
Zara 0.01% 2.38x
American Apparel 0.01% 1.61x
The Childrens Place 0.01% 1.48x
LOFT 0.02% 1.48x
Gap 0.01% 1.37x
Michael Kors 0.01% 1.36x
Mens Wearhouse 0.02% 1.30x
Lululemon 0.01% 1.19x
Victoria's Secret 0.02% 1.19x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is robertfeder.com.

Website Composition Index
robertfeder.com 3.73% 106.75x
cookcountyil.gov 1.57% 99.85x
arlingtoncardinal.com 4.07% 99.56x
chicago-theater.com 1.36% 93.57x
wgnradio.com 8.14% 92.65x
chicago.cbslocal.com 27.99% 92.54x
cookcountypublichealth.org 1.69% 87.21x
101wkqx.com 2.71% 85.13x
wjol.com 2.26% 84.31x
chicagoshakes.com 1.03% 83.96x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois News.

Content Affinity Composition Index
Illinois News 17.37% 18.14x
Illinois College Sports 0.47% 13.73x
Indiana Finance & Business Cluster 6.18% 11.49x
San Francisco Bay Area Cluster 5.99% 9.89x
Los Angeles News 14.26% 9.16x
Northern California Cluster 4.62% 9.15x
Wisconsin Local Research Cluster 7.33% 9.06x
Central California Cluster 1.10% 9.05x
Fox News Content Consumers 4.52% 8.95x
Fire Fighting 0.04% 8.30x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male