Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 55.89% | 20.50x |
| Chicago Blackhawks Fans | 31.40% | 13.64x |
| Chicago Cubs Fans | 32.29% | 13.30x |
| Childrens Museum Visitors | 30.96% | 11.99x |
| Chicago Bears Fans | 26.14% | 11.13x |
| Liberal News Readers | 21.36% | 10.86x |
| Advertising Professionals | 21.86% | 9.97x |
| Financial Business Intelligence Researchers | 20.41% | 9.91x |
| Financial News Readers | 19.20% | 9.76x |
| TV Advertising Professionals | 20.44% | 9.76x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.94x |
| American Apparel | 0.03% | 1.77x |
| Armani | 0.02% | 1.60x |
| Brooks Brothers | 0.03% | 1.57x |
| Urban Outfitters | 0.04% | 1.56x |
| Free People | 0.03% | 1.53x |
| Zara | 0.02% | 1.45x |
| Ann Taylor | 0.02% | 1.43x |
| Jos A. Bank Clothiers | 0.04% | 1.42x |
| LOFT | 0.06% | 1.30x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is bairdwarner.com.
| Website | Composition | Index |
| bairdwarner.com | 1.55% | 92.43x |
| transitchicago.com | 1.02% | 83.79x |
| jewelosco.com | 2.46% | 80.51x |
| domu.com | 1.86% | 79.56x |
| dreamtown.com | 1.40% | 78.64x |
| chicagomag.com | 3.33% | 77.52x |
| theherald-news.com | 5.48% | 75.15x |
| cso.org | 1.54% | 72.74x |
| jwcdaily.com | 1.04% | 71.27x |
| choosechicago.com | 5.01% | 70.51x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 9.74% | 37.99x |
| Illinois Education | 1.98% | 37.90x |
| Illinois College Sports | 0.42% | 17.23x |
| Illinois News | 15.55% | 15.22x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 14.62x |
| Indiana Finance & Business Cluster | 8.36% | 12.50x |
| Cars, Travel & Food | 0.23% | 12.49x |
| Local & Travel England - North Midlands | 0.04% | 10.79x |
| Fox News Content Consumers | 10.66% | 10.67x |
| London Tourism | 0.11% | 10.53x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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