Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 52.98% | 18.66x |
| Chicago Blackhawks Fans | 35.96% | 14.19x |
| Chicago Cubs Fans | 34.73% | 13.61x |
| Chicago Bears Fans | 30.86% | 12.45x |
| Liberal News Readers | 21.87% | 12.23x |
| Advertising Professionals | 20.75% | 11.67x |
| Financial Business Intelligence Researchers | 19.98% | 11.23x |
| Financial News Readers | 19.26% | 11.13x |
| TV Advertising Professionals | 19.49% | 10.85x |
| Media Buying Professionals | 19.10% | 10.80x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.67x |
| Carhartt | 0.06% | 1.15x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is theherald-news.com.
| Website | Composition | Index |
| theherald-news.com | 4.01% | 84.07x |
| mysuburbanlife.com | 2.41% | 75.29x |
| wttw.com | 1.55% | 72.57x |
| kcchronicle.com | 3.32% | 72.11x |
| wjol.com | 2.13% | 69.79x |
| arlingtoncardinal.com | 2.94% | 69.77x |
| metrarail.com | 2.75% | 69.17x |
| chicagobusiness.com | 8.98% | 67.45x |
| wgnradio.com | 7.84% | 66.71x |
| wspynews.com | 2.04% | 65.89x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.77% | 49.31x |
| Illinois Education | 0.20% | 44.61x |
| Illinois News | 22.87% | 20.18x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 18.35x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.09% | 14.51x |
| Indiana Finance & Business Cluster | 9.29% | 12.81x |
| Wisconsin Local Research Cluster | 11.17% | 11.33x |
| Missouri News Content Cluster | 11.98% | 10.86x |
| Central California Cluster | 2.01% | 10.70x |
| Illinois College Sports | 0.25% | 10.70x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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