Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 43.43% | 27.15x |
| Chicago Blackhawks Fans | 19.48% | 16.04x |
| Childrens Museum Visitors | 22.83% | 15.34x |
| Chicago Cubs Fans | 18.77% | 14.99x |
| Liberal News Readers | 13.95% | 13.27x |
| Chicago Bears Fans | 14.88% | 12.42x |
| Financial Business Intelligence Researchers | 13.57% | 12.02x |
| Northwestern Wildcats Fans | 15.71% | 11.79x |
| Advertising Professionals | 14.10% | 11.61x |
| Financial News Readers | 12.05% | 11.50x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 2.26x |
| American Apparel | 0.08% | 2.10x |
| Hugo Boss | 0.07% | 1.98x |
| Bonobos | 0.15% | 1.87x |
| Carhartt | 0.01% | 1.78x |
| Armani | 0.06% | 1.74x |
| Urban Outfitters | 0.09% | 1.51x |
| Ann Taylor | 0.05% | 1.49x |
| Intermix | 0.01% | 1.48x |
| Club Monaco | 0.02% | 1.48x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is bairdwarner.com.
| Website | Composition | Index |
| bairdwarner.com | 2.56% | 71.17x |
| cookcountyassessor.com | 1.02% | 69.84x |
| cso.org | 1.67% | 67.21x |
| lyricopera.org | 1.47% | 67.03x |
| cityofchicago.org | 2.36% | 67.02x |
| transitchicago.com | 2.36% | 64.62x |
| christkindlmarket.com | 2.46% | 63.49x |
| dreamtown.com | 1.77% | 62.87x |
| bettergov.org | 1.38% | 62.78x |
| broadwayinchicago.com | 4.65% | 61.57x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 2.63% | 32.93x |
| Illinois | 13.01% | 31.85x |
| Illinois College Sports | 0.57% | 15.29x |
| Illinois News | 14.28% | 13.59x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.18% | 12.48x |
| Indiana Finance & Business Cluster | 6.98% | 10.60x |
| London Tourism | 0.23% | 10.42x |
| Philanthropy - Nonprofits | 0.79% | 10.23x |
| London Tourism & Events | 0.25% | 10.22x |
| Cars, Travel & Food | 0.34% | 9.56x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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