Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 3 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 43.43% 27.15x
Chicago Blackhawks Fans 19.48% 16.04x
Childrens Museum Visitors 22.83% 15.34x
Chicago Cubs Fans 18.77% 14.99x
Liberal News Readers 13.95% 13.27x
Chicago Bears Fans 14.88% 12.42x
Financial Business Intelligence Researchers 13.57% 12.02x
Northwestern Wildcats Fans 15.71% 11.79x
Advertising Professionals 14.10% 11.61x
Financial News Readers 12.05% 11.50x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Topshop.

Location Composition Index
Topshop 0.04% 2.26x
American Apparel 0.08% 2.10x
Hugo Boss 0.07% 1.98x
Bonobos 0.15% 1.87x
Carhartt 0.01% 1.78x
Armani 0.06% 1.74x
Urban Outfitters 0.09% 1.51x
Ann Taylor 0.05% 1.49x
Intermix 0.01% 1.48x
Club Monaco 0.02% 1.48x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is bairdwarner.com.

Website Composition Index
bairdwarner.com 2.56% 71.17x
cookcountyassessor.com 1.02% 69.84x
cso.org 1.67% 67.21x
lyricopera.org 1.47% 67.03x
cityofchicago.org 2.36% 67.02x
transitchicago.com 2.36% 64.62x
christkindlmarket.com 2.46% 63.49x
dreamtown.com 1.77% 62.87x
bettergov.org 1.38% 62.78x
broadwayinchicago.com 4.65% 61.57x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 2.63% 32.93x
Illinois 13.01% 31.85x
Illinois College Sports 0.57% 15.29x
Illinois News 14.28% 13.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 12.48x
Indiana Finance & Business Cluster 6.98% 10.60x
London Tourism 0.23% 10.42x
Philanthropy - Nonprofits 0.79% 10.23x
London Tourism & Events 0.25% 10.22x
Cars, Travel & Food 0.34% 9.56x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male