CHICAGO CLUSTER

Audience Size: 2.5 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	62.03%	16.93x
Chicago Cubs Fans	35.66%	12.17x
Chicago Blackhawks Fans	33.59%	12.10x
Childrens Museum Visitors	35.48%	10.88x
Chicago Bears Fans	28.64%	10.14x
Liberal News Readers	27.10%	9.50x
TV Advertising Professionals	24.65%	9.16x
Entertainment Industry Decision Makers	22.79%	9.16x
Advertising Professionals	26.75%	9.10x
Tampa and St Petersburg Trip Planners	22.99%	8.80x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Free People.

Location	Composition	Index
Free People	0.04%	1.91x
Armani	0.03%	1.87x
Patagonia	0.01%	1.86x
Tommy Bahama	0.02%	1.83x
American Apparel	0.04%	1.81x
Urban Outfitters	0.05%	1.69x
Jos A. Bank Clothiers	0.06%	1.61x
Ann Taylor	0.02%	1.60x
LOFT	0.08%	1.54x
Zara	0.03%	1.49x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is bairdwarner.com.

Website	Composition	Index
bairdwarner.com	1.11%	91.25x
domu.com	1.78%	82.30x
dreamtown.com	1.36%	79.75x
jewelosco.com	2.33%	79.49x
chicagomag.com	2.92%	75.90x
jwcdaily.com	1.01%	72.00x
lpzoo.org	4.97%	71.11x
unitedcenter.com	3.02%	71.05x
bettergov.org	1.20%	70.91x
choosechicago.com	4.55%	70.27x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity	Composition	Index
Illinois Education	1.91%	41.97x
Illinois	9.85%	40.38x
Illinois College Sports	0.42%	18.22x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	15.26x
Illinois News	15.79%	15.22x
Cars, Travel & Food	0.18%	12.87x
Indiana Finance & Business Cluster	8.60%	12.53x
Fox News Content Consumers	9.38%	11.51x
Local & Travel England - North Midlands	0.05%	10.95x
London Tourism & Events	0.17%	10.63x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male