CHICAGO CLUSTER

Audience Size: 1.9 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	56.78%	19.72x
Chicago Blackhawks Fans	38.54%	15.00x
Chicago Cubs Fans	37.73%	14.62x
Chicago Bears Fans	32.73%	13.52x
Liberal News Readers	21.16%	13.18x
Advertising Professionals	20.74%	12.16x
Financial News Readers	19.40%	11.88x
Financial Business Intelligence Researchers	20.05%	11.68x
TV Advertising Professionals	19.11%	11.59x
Law Enforcement Officers	23.25%	11.37x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Coach.

Location	Composition	Index
Coach	0.01%	2.08x
Express	0.02%	1.53x
Hollister	0.01%	1.46x
Maurices	0.02%	1.43x
LOFT	0.01%	1.34x
Aeropostale	0.02%	1.31x
Zumiez	0.01%	1.30x
Lane Bryant	0.01%	1.26x
Gymboree	0.01%	1.21x
American Eagle Outfitters	0.01%	1.14x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is theherald-news.com.

Website	Composition	Index
theherald-news.com	5.81%	80.33x
metrarail.com	2.81%	77.11x
wjol.com	2.22%	74.01x
wttw.com	2.51%	73.41x
mysuburbanlife.com	3.27%	71.96x
chicagobusiness.com	10.54%	70.73x
arlingtoncardinal.com	3.03%	70.44x
broadwayinchicago.com	1.60%	66.71x
kcchronicle.com	4.55%	66.15x
wgnradio.com	6.76%	65.78x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity	Composition	Index
Illinois	1.75%	51.01x
Illinois Education	0.38%	47.09x
Illinois News	25.08%	21.97x
Illinois College Sports	0.15%	17.35x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.10%	14.95x
Indiana Finance & Business Cluster	9.80%	13.54x
Wisconsin Local Research Cluster	12.30%	12.76x
Missouri News Content Cluster	13.41%	12.60x
Fox News Content Consumers	6.86%	12.08x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.11%	12.06x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male