Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 51.33% | 19.39x |
| Chicago Cubs Fans | 31.85% | 12.98x |
| Chicago Blackhawks Fans | 31.29% | 12.79x |
| Childrens Museum Visitors | 25.44% | 10.11x |
| Chicago Bears Fans | 23.91% | 10.08x |
| Liberal News Readers | 18.53% | 9.42x |
| Advertising Professionals | 17.78% | 8.85x |
| Financial Business Intelligence Researchers | 17.30% | 8.60x |
| Financial News Readers | 16.87% | 8.51x |
| TV Advertising Professionals | 16.36% | 8.48x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.48x |
| Maurices | 0.01% | 1.15x |
| Carhartt | 0.16% | 0.96x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is jewelosco.com.
| Website | Composition | Index |
| jewelosco.com | 1.01% | 58.61x |
| lpzoo.org | 2.37% | 56.15x |
| unitedcenter.com | 1.44% | 55.91x |
| buona.com | 1.25% | 55.85x |
| metrarail.com | 4.68% | 55.74x |
| chicagomag.com | 1.40% | 55.58x |
| christkindlmarket.com | 2.18% | 53.97x |
| theherald-news.com | 6.50% | 53.80x |
| pawschicago.org | 1.16% | 53.42x |
| architecture.org | 1.20% | 52.67x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 5.12% | 35.70x |
| Illinois Education | 0.97% | 35.21x |
| Illinois News | 25.67% | 16.50x |
| Illinois College Sports | 0.24% | 15.33x |
| Cars, Travel & Food | 0.02% | 11.41x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 10.74x |
| Indiana Finance & Business Cluster | 10.24% | 9.78x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.19% | 9.12x |
| Environmental Conservation | 0.04% | 9.01x |
| Fox News Content Consumers | 7.56% | 9.00x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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