Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 3 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 55.89% 20.50x
Chicago Blackhawks Fans 31.40% 13.64x
Chicago Cubs Fans 32.29% 13.30x
Childrens Museum Visitors 30.96% 11.99x
Chicago Bears Fans 26.14% 11.13x
Liberal News Readers 21.36% 10.86x
Advertising Professionals 21.86% 9.97x
Financial Business Intelligence Researchers 20.41% 9.91x
Financial News Readers 19.20% 9.76x
TV Advertising Professionals 20.44% 9.76x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.94x
American Apparel 0.03% 1.77x
Armani 0.02% 1.60x
Brooks Brothers 0.03% 1.57x
Urban Outfitters 0.04% 1.56x
Free People 0.03% 1.53x
Zara 0.02% 1.45x
Ann Taylor 0.02% 1.43x
Jos A. Bank Clothiers 0.04% 1.42x
LOFT 0.06% 1.30x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is bairdwarner.com.

Website Composition Index
bairdwarner.com 1.55% 92.43x
transitchicago.com 1.02% 83.79x
jewelosco.com 2.46% 80.51x
domu.com 1.86% 79.56x
dreamtown.com 1.40% 78.64x
chicagomag.com 3.33% 77.52x
theherald-news.com 5.48% 75.15x
cso.org 1.54% 72.74x
jwcdaily.com 1.04% 71.27x
choosechicago.com 5.01% 70.51x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity Composition Index
Illinois 9.74% 37.99x
Illinois Education 1.98% 37.90x
Illinois College Sports 0.42% 17.23x
Illinois News 15.55% 15.22x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 14.62x
Indiana Finance & Business Cluster 8.36% 12.50x
Cars, Travel & Food 0.23% 12.49x
Local & Travel England - North Midlands 0.04% 10.79x
Fox News Content Consumers 10.66% 10.67x
London Tourism 0.11% 10.53x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male