CHICAGO CLUSTER

Audience Size: 2.8 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	59.88%	23.84x
Childrens Museum Visitors	33.54%	14.45x
Chicago Cubs Fans	24.54%	14.26x
Chicago Blackhawks Fans	23.12%	13.99x
Northwestern Wildcats Fans	21.26%	10.87x
Liberal News Readers	15.85%	10.46x
Chicago Bears Fans	16.36%	10.18x
Advertising Professionals	18.63%	9.62x
TV Advertising Professionals	15.69%	9.49x
Financial Business Intelligence Researchers	15.60%	9.14x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Zara.

Location	Composition	Index
Zara	0.14%	5.33x
Club Monaco	0.04%	4.68x
American Apparel	0.11%	3.40x
Express	0.07%	2.53x
Intermix	0.02%	2.30x
Madewell	0.03%	1.97x
The North Face	0.04%	1.87x
Levi Strauss	0.02%	1.82x
Forever 21	0.06%	1.80x
Free People	0.03%	1.69x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is cookcountyclerk.com.

Website	Composition	Index
cookcountyclerk.com	1.23%	122.07x
bairdwarner.com	3.79%	114.04x
cityofchicago.org	5.84%	113.83x
dreamtown.com	1.87%	111.48x
transitchicago.com	5.78%	109.66x
chicagoshakes.com	1.91%	109.32x
cookcountyassessor.com	2.44%	104.12x
bettergov.org	1.62%	102.35x
tricoci.com	1.07%	101.54x
arlingtoncardinal.com	1.10%	101.18x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity	Composition	Index
Illinois Education	3.68%	41.08x
Illinois	18.69%	37.55x
Illinois College Sports	0.59%	17.23x
Illinois News	10.96%	14.73x
Philanthropy - Nonprofits	1.10%	12.99x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.26%	12.73x
London Tourism & Events	0.34%	12.53x
Feminism	0.99%	11.72x
Washington D.C. Hotels	0.03%	11.70x
Indiana Finance & Business Cluster	5.63%	11.53x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male