Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 3.3 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 51.33% 19.39x
Chicago Cubs Fans 31.85% 12.98x
Chicago Blackhawks Fans 31.29% 12.79x
Childrens Museum Visitors 25.44% 10.11x
Chicago Bears Fans 23.91% 10.08x
Liberal News Readers 18.53% 9.42x
Advertising Professionals 17.78% 8.85x
Financial Business Intelligence Researchers 17.30% 8.60x
Financial News Readers 16.87% 8.51x
TV Advertising Professionals 16.36% 8.48x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.48x
Maurices 0.01% 1.15x
Carhartt 0.16% 0.96x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is jewelosco.com.

Website Composition Index
jewelosco.com 1.01% 58.61x
lpzoo.org 2.37% 56.15x
unitedcenter.com 1.44% 55.91x
buona.com 1.25% 55.85x
metrarail.com 4.68% 55.74x
chicagomag.com 1.40% 55.58x
christkindlmarket.com 2.18% 53.97x
theherald-news.com 6.50% 53.80x
pawschicago.org 1.16% 53.42x
architecture.org 1.20% 52.67x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity Composition Index
Illinois 5.12% 35.70x
Illinois Education 0.97% 35.21x
Illinois News 25.67% 16.50x
Illinois College Sports 0.24% 15.33x
Cars, Travel & Food 0.02% 11.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.74x
Indiana Finance & Business Cluster 10.24% 9.78x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.19% 9.12x
Environmental Conservation 0.04% 9.01x
Fox News Content Consumers 7.56% 9.00x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male