CHICAGO CLUSTER

Audience Size: 2.3 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	50.32%	17.04x
Chicago Blackhawks Fans	35.63%	13.08x
Chicago Cubs Fans	32.08%	11.91x
Chicago Bears Fans	30.15%	11.88x
Liberal News Readers	21.87%	11.60x
Advertising Professionals	19.86%	10.97x
Financial Business Intelligence Researchers	20.73%	10.82x
Financial News Readers	19.04%	10.53x
TV Advertising Professionals	18.99%	10.44x
Law Enforcement Officers	23.53%	10.18x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Express.

Location	Composition	Index
Express	0.03%	1.80x
Hollister	0.01%	1.35x
LOFT	0.02%	1.29x
Victoria's Secret	0.03%	1.28x
American Eagle Outfitters	0.02%	1.27x
Lane Bryant	0.02%	1.26x
Old Navy	0.03%	1.18x
Jos A. Bank Clothiers	0.01%	1.17x
Gap	0.01%	1.15x
Mens Wearhouse	0.02%	1.14x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is theherald-news.com.

Website	Composition	Index
theherald-news.com	2.58%	77.72x
mysuburbanlife.com	1.69%	68.85x
kcchronicle.com	2.24%	68.67x
metrarail.com	2.70%	66.47x
wjol.com	1.84%	65.59x
chicagobusiness.com	6.35%	64.53x
arlingtoncardinal.com	2.82%	64.14x
wspynews.com	1.38%	63.92x
wcsjnews.com	1.44%	61.41x
wgnradio.com	9.03%	61.04x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity	Composition	Index
Illinois	0.39%	44.11x
Illinois Education	0.11%	42.06x
Illinois News	20.84%	17.88x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.02%	16.96x
Indiana Finance & Business Cluster	8.75%	11.82x
Illinois College Sports	0.30%	11.50x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.07%	10.98x
Wisconsin Local Research Cluster	10.02%	10.42x
Missouri News Content Cluster	10.80%	9.76x
Central California Cluster	1.98%	9.73x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male