CHICAGO CLUSTER

Audience Size: 3.1 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	54.07%	22.43x
Chicago Cubs Fans	21.59%	14.15x
Chicago Blackhawks Fans	21.60%	14.06x
Childrens Museum Visitors	30.16%	13.42x
Liberal News Readers	15.80%	11.24x
Northwestern Wildcats Fans	19.29%	10.69x
Chicago Bears Fans	15.32%	10.42x
TV Advertising Professionals	15.16%	10.15x
Advertising Professionals	17.74%	9.96x
Financial Business Intelligence Researchers	16.99%	9.91x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Zara.

Location	Composition	Index
Zara	0.09%	3.44x
Club Monaco	0.02%	2.79x
Express	0.07%	2.36x
American Apparel	0.08%	2.24x
Levi Strauss	0.02%	2.07x
Ralph Lauren	0.02%	2.03x
Old Navy	0.12%	1.99x
Hugo Boss	0.05%	1.85x
Ann Taylor	0.03%	1.70x
LOFT	0.09%	1.69x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is cityofchicago.org.

Website	Composition	Index
cityofchicago.org	3.95%	100.92x
cookcountyassessor.com	1.65%	100.78x
chicagoshakes.com	1.49%	100.68x
bairdwarner.com	3.31%	100.45x
dreamtown.com	1.66%	98.43x
transitchicago.com	3.91%	97.22x
lyricopera.org	2.54%	94.43x
cso.org	2.86%	94.10x
bettergov.org	1.40%	94.03x
christkindlmarket.com	3.81%	90.43x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity	Composition	Index
Illinois Education	3.21%	38.10x
Illinois	15.70%	36.11x
Illinois News	11.06%	14.56x
Illinois College Sports	0.70%	14.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.21%	12.81x
Philanthropy - Nonprofits	1.01%	12.73x
Washington D.C. Hotels	0.02%	12.58x
London Tourism & Events	0.28%	12.23x
Feminism	0.93%	11.56x
Indiana Finance & Business Cluster	5.33%	11.01x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male