Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 46.18% | 31.90x |
| Chicago Blackhawks Fans | 31.25% | 24.77x |
| Chicago Cubs Fans | 29.17% | 21.95x |
| Advertising Professionals | 15.28% | 21.57x |
| TV Advertising Professionals | 11.81% | 20.95x |
| Entertainment Industry Decision Makers | 11.11% | 19.19x |
| Cholesterol Researchers | 12.50% | 18.89x |
| Financial Business Intelligence Researchers | 13.54% | 18.84x |
| Liberal News Readers | 12.15% | 18.80x |
| Financial News Readers | 13.19% | 18.76x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.07% | 2.18x |
| Express | 0.01% | 1.92x |
| Aeropostale | 0.01% | 1.75x |
| American Eagle Outfitters | 0.01% | 1.68x |
| Lane Bryant | 0.01% | 1.48x |
| LOFT | 0.01% | 1.41x |
| Carhartt | 0.25% | 1.13x |
| Journeys | 0.01% | 1.12x |
| Mens Wearhouse | 0.01% | 1.09x |
| Victoria's Secret | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is buona.com.
| Website | Composition | Index |
| buona.com | 1.03% | 49.78x |
| lpzoo.org | 1.88% | 48.98x |
| unitedcenter.com | 1.16% | 48.94x |
| metrarail.com | 4.09% | 48.26x |
| chicagomag.com | 1.14% | 48.07x |
| christkindlmarket.com | 1.83% | 47.40x |
| theherald-news.com | 6.27% | 47.05x |
| arlingtoncardinal.com | 2.34% | 45.73x |
| wjol.com | 1.53% | 45.69x |
| do312.com | 1.43% | 45.14x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 3.14% | 52.71x |
| Illinois News | 23.20% | 22.72x |
| Assorted Topics (Television, Origami, Men's Health) | 0.93% | 15.85x |
| Indiana Finance & Business Cluster | 10.92% | 14.86x |
| Illinois College Sports | 0.21% | 14.46x |
| Writing & Publishing | 0.64% | 13.08x |
| Florida College Athletics | 0.86% | 13.01x |
| Public Policy Media | 1.21% | 12.90x |
| San Francisco Bay Area Cluster | 10.42% | 12.70x |
| Central California Cluster | 2.64% | 12.15x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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