CHICAGO CLUSTER

Audience Size: 2.8 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	47.26%	20.46x
Chicago Blackhawks Fans	23.29%	12.16x
Childrens Museum Visitors	25.93%	11.69x
Chicago Cubs Fans	22.52%	11.22x
Liberal News Readers	19.40%	9.73x
Chicago Bears Fans	18.46%	9.27x
Financial Business Intelligence Researchers	18.68%	8.93x
Northwestern Wildcats Fans	17.88%	8.88x
Advertising Professionals	19.07%	8.81x
TV Advertising Professionals	18.26%	8.60x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is American Apparel.

Location	Composition	Index
American Apparel	0.11%	2.57x
Topshop	0.03%	2.38x
Levi Strauss	0.04%	2.13x
Hugo Boss	0.06%	1.79x
Urban Outfitters	0.09%	1.78x
Free People	0.05%	1.70x
Bonobos	0.10%	1.62x
Armani	0.08%	1.59x
Columbia	0.02%	1.59x
REI	0.03%	1.58x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is bairdwarner.com.

Website	Composition	Index
bairdwarner.com	2.89%	76.29x
cookcountyassessor.com	1.15%	75.10x
cityofchicago.org	2.76%	72.50x
cso.org	1.94%	71.72x
lyricopera.org	1.71%	71.67x
transitchicago.com	2.76%	69.91x
dreamtown.com	1.81%	68.76x
christkindlmarket.com	2.82%	68.29x
bettergov.org	1.39%	68.21x
domu.com	2.14%	66.58x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity	Composition	Index
Illinois Education	2.53%	28.68x
Illinois	13.50%	27.24x
Illinois College Sports	0.60%	12.66x
Illinois News	15.24%	12.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.22%	9.69x
Philanthropy - Nonprofits	0.58%	9.64x
Indiana Finance & Business Cluster	7.14%	9.34x
London Tourism	0.26%	8.82x
Community Planning & Transportation	0.51%	8.25x
Middle East News	4.36%	8.11x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male