CHICAGO CLUSTER

Audience Size: 2.2 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	55.95%	14.67x
Chicago Cubs Fans	32.32%	11.97x
Chicago Blackhawks Fans	38.78%	11.19x
Chicago Bears Fans	32.87%	9.60x
Liberal News Readers	23.66%	9.01x
Advertising Professionals	23.39%	8.47x
Financial News Readers	20.92%	8.42x
Financial Business Intelligence Researchers	22.09%	8.27x
Media Buying Professionals	21.52%	8.05x
TV Advertising Professionals	22.14%	7.97x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Express.

Location	Composition	Index
Express	0.02%	1.61x
LOFT	0.02%	1.50x
Mens Wearhouse	0.02%	1.49x
J. Crew	0.01%	1.38x
White House Black Market	0.02%	1.37x
Talbots	0.01%	1.35x
Old Navy	0.03%	1.32x
Maurices	0.03%	1.31x
Victoria's Secret	0.02%	1.26x
Journeys	0.02%	1.24x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is lpzoo.org.

Website	Composition	Index
lpzoo.org	1.49%	64.92x
christkindlmarket.com	1.51%	62.93x
metrarail.com	3.69%	61.69x
do312.com	1.19%	61.04x
theherald-news.com	6.37%	60.27x
wjol.com	1.89%	59.74x
choosechicago.com	1.17%	58.75x
arlingtoncardinal.com	3.02%	58.58x
msichicago.org	1.58%	58.25x
wttw.com	4.02%	56.70x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity	Composition	Index
Illinois	2.90%	34.33x
Illinois Education	0.58%	32.26x
Illinois News	25.57%	16.50x
Illinois College Sports	0.18%	13.94x
Indiana Finance & Business Cluster	10.54%	10.43x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.13%	10.23x
Local & Travel England - North Midlands	0.05%	9.50x
Wisconsin Local Research Cluster	13.82%	9.33x
Missouri News Content Cluster	14.19%	9.33x
Fox News Content Consumers	7.67%	9.24x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male