Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 3 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 46.18% 31.90x
Chicago Blackhawks Fans 31.25% 24.77x
Chicago Cubs Fans 29.17% 21.95x
Advertising Professionals 15.28% 21.57x
TV Advertising Professionals 11.81% 20.95x
Entertainment Industry Decision Makers 11.11% 19.19x
Cholesterol Researchers 12.50% 18.89x
Financial Business Intelligence Researchers 13.54% 18.84x
Liberal News Readers 12.15% 18.80x
Financial News Readers 13.19% 18.76x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.07% 2.18x
Express 0.01% 1.92x
Aeropostale 0.01% 1.75x
American Eagle Outfitters 0.01% 1.68x
Lane Bryant 0.01% 1.48x
LOFT 0.01% 1.41x
Carhartt 0.25% 1.13x
Journeys 0.01% 1.12x
Mens Wearhouse 0.01% 1.09x
Victoria's Secret 0.01% 1.09x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is buona.com.

Website Composition Index
buona.com 1.03% 49.78x
lpzoo.org 1.88% 48.98x
unitedcenter.com 1.16% 48.94x
metrarail.com 4.09% 48.26x
chicagomag.com 1.14% 48.07x
christkindlmarket.com 1.83% 47.40x
theherald-news.com 6.27% 47.05x
arlingtoncardinal.com 2.34% 45.73x
wjol.com 1.53% 45.69x
do312.com 1.43% 45.14x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity Composition Index
Illinois 3.14% 52.71x
Illinois News 23.20% 22.72x
Assorted Topics (Television, Origami, Men's Health) 0.93% 15.85x
Indiana Finance & Business Cluster 10.92% 14.86x
Illinois College Sports 0.21% 14.46x
Writing & Publishing 0.64% 13.08x
Florida College Athletics 0.86% 13.01x
Public Policy Media 1.21% 12.90x
San Francisco Bay Area Cluster 10.42% 12.70x
Central California Cluster 2.64% 12.15x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male