Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 53.38% | 19.76x |
| Chicago Blackhawks Fans | 31.42% | 13.24x |
| Chicago Cubs Fans | 32.98% | 13.06x |
| Childrens Museum Visitors | 28.35% | 10.90x |
| Chicago Bears Fans | 25.45% | 10.55x |
| Liberal News Readers | 20.93% | 9.90x |
| Advertising Professionals | 20.25% | 9.36x |
| Financial Business Intelligence Researchers | 19.67% | 9.20x |
| TV Advertising Professionals | 19.38% | 9.15x |
| Financial News Readers | 18.71% | 9.07x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 1.95x |
| Jos A. Bank Clothiers | 0.02% | 1.46x |
| Hollister | 0.01% | 1.36x |
| Old Navy | 0.03% | 1.30x |
| White House Black Market | 0.01% | 1.28x |
| Gap | 0.02% | 1.27x |
| Forever 21 | 0.01% | 1.23x |
| Banana Republic | 0.02% | 1.22x |
| Dressbarn | 0.01% | 1.15x |
| Lane Bryant | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is domu.com.
| Website | Composition | Index |
| domu.com | 1.20% | 69.45x |
| jewelosco.com | 1.51% | 63.96x |
| chicagomag.com | 2.04% | 61.91x |
| lpzoo.org | 3.41% | 61.20x |
| unitedcenter.com | 2.09% | 60.79x |
| arlingtoncardinal.com | 1.35% | 58.23x |
| christkindlmarket.com | 3.03% | 58.10x |
| metrarail.com | 6.65% | 58.04x |
| theherald-news.com | 6.45% | 58.02x |
| architecture.org | 1.80% | 57.97x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 7.12% | 38.90x |
| Illinois Education | 1.35% | 38.86x |
| Illinois College Sports | 0.32% | 16.37x |
| Illinois News | 19.68% | 15.56x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 13.20x |
| Cars, Travel & Food | 0.04% | 11.32x |
| Local & Travel England - North Midlands | 0.05% | 11.27x |
| Indiana Finance & Business Cluster | 9.38% | 10.36x |
| Environmental Conservation | 0.05% | 10.17x |
| Fox News Content Consumers | 8.01% | 10.06x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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