Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 55.10% | 19.60x |
| Chicago Blackhawks Fans | 31.53% | 13.15x |
| Chicago Cubs Fans | 31.19% | 12.62x |
| Childrens Museum Visitors | 31.36% | 11.48x |
| Chicago Bears Fans | 25.20% | 10.72x |
| Liberal News Readers | 21.86% | 10.30x |
| Financial Business Intelligence Researchers | 20.51% | 9.58x |
| Advertising Professionals | 21.79% | 9.52x |
| Northwestern Wildcats Fans | 22.99% | 9.41x |
| TV Advertising Professionals | 20.87% | 9.29x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Curious about what else the Chicago Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 2.11x |
| Express | 0.05% | 1.95x |
| Bonobos | 0.15% | 1.71x |
| Armani | 0.04% | 1.60x |
| Jos A. Bank Clothiers | 0.38% | 1.43x |
| Club Monaco | 0.02% | 1.43x |
| J. Crew | 0.03% | 1.41x |
| Mens Wearhouse | 0.61% | 1.36x |
| LOFT | 0.10% | 1.36x |
| American Apparel | 0.04% | 1.32x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Want to find more of the Chicago Cluster audience in the real world?
Sign Up
WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is bairdwarner.com.
| Website | Composition | Index |
| bairdwarner.com | 1.96% | 88.98x |
| cityofchicago.org | 1.34% | 83.24x |
| transitchicago.com | 1.36% | 81.33x |
| cso.org | 1.20% | 80.75x |
| domu.com | 1.96% | 76.93x |
| dreamtown.com | 1.51% | 76.46x |
| jewelosco.com | 3.09% | 76.25x |
| bettergov.org | 1.29% | 76.04x |
| broadwayinchicago.com | 3.20% | 74.25x |
| christkindlmarket.com | 1.79% | 74.06x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Want to see more of the websites the Chicago Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 2.16% | 35.40x |
| Illinois | 10.79% | 34.93x |
| Illinois College Sports | 0.46% | 16.08x |
| Illinois News | 15.28% | 14.94x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 13.65x |
| Indiana Finance & Business Cluster | 7.99% | 11.90x |
| Cars, Travel & Food | 0.29% | 11.07x |
| London Tourism | 0.14% | 10.57x |
| London Tourism & Events | 0.20% | 10.39x |
| Feminism | 0.72% | 9.83x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Want to see more of the Content Affinities the Chicago Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Chicago Cluster audience?
Sign Up