Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 3 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 53.38% 19.76x
Chicago Blackhawks Fans 31.42% 13.24x
Chicago Cubs Fans 32.98% 13.06x
Childrens Museum Visitors 28.35% 10.90x
Chicago Bears Fans 25.45% 10.55x
Liberal News Readers 20.93% 9.90x
Advertising Professionals 20.25% 9.36x
Financial Business Intelligence Researchers 19.67% 9.20x
TV Advertising Professionals 19.38% 9.15x
Financial News Readers 18.71% 9.07x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Coach.

Location Composition Index
Coach 0.01% 1.95x
Jos A. Bank Clothiers 0.02% 1.46x
Hollister 0.01% 1.36x
Old Navy 0.03% 1.30x
White House Black Market 0.01% 1.28x
Gap 0.02% 1.27x
Forever 21 0.01% 1.23x
Banana Republic 0.02% 1.22x
Dressbarn 0.01% 1.15x
Lane Bryant 0.01% 1.11x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is domu.com.

Website Composition Index
domu.com 1.20% 69.45x
jewelosco.com 1.51% 63.96x
chicagomag.com 2.04% 61.91x
lpzoo.org 3.41% 61.20x
unitedcenter.com 2.09% 60.79x
arlingtoncardinal.com 1.35% 58.23x
christkindlmarket.com 3.03% 58.10x
metrarail.com 6.65% 58.04x
theherald-news.com 6.45% 58.02x
architecture.org 1.80% 57.97x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity Composition Index
Illinois 7.12% 38.90x
Illinois Education 1.35% 38.86x
Illinois College Sports 0.32% 16.37x
Illinois News 19.68% 15.56x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.20x
Cars, Travel & Food 0.04% 11.32x
Local & Travel England - North Midlands 0.05% 11.27x
Indiana Finance & Business Cluster 9.38% 10.36x
Environmental Conservation 0.05% 10.17x
Fox News Content Consumers 8.01% 10.06x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male