CHICAGO CLUSTER

Audience Size: 2.7 Million Devices

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Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chicago Cluster audience.

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest	Composition	Index
Chicago Trip Planners	63.37%	23.93x
Childrens Museum Visitors	35.86%	14.53x
Chicago Blackhawks Fans	24.13%	13.82x
Liberal News Readers	14.64%	10.38x
Chicago Bears Fans	16.80%	10.26x
Advertising Professionals	18.54%	9.54x
TV Advertising Professionals	15.52%	9.31x
Men's Clothing Shoppers	16.10%	9.06x
Financial Business Intelligence Researchers	14.97%	9.03x
Media Buying Professionals	17.03%	8.98x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.03%	5.17x
American Apparel	0.10%	4.55x
Zara	0.07%	3.75x
Express	0.05%	2.80x
Intermix	0.02%	2.71x
Levi Strauss	0.02%	2.57x
Ralph Lauren	0.02%	2.54x
Uniqlo	0.02%	2.52x
The North Face	0.04%	2.38x
Urban Outfitters	0.08%	2.33x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is journal-topics.com.

Website	Composition	Index
journal-topics.com	0.68%	131.25x
cookcountyclerk.com	1.63%	130.45x
chicagokids.com	0.76%	128.00x
goldcoastrealty-chicago.com	0.97%	124.28x
greencitymarket.org	0.56%	124.00x
cityofchicago.org	7.82%	121.21x
pacebus.com	0.33%	120.42x
chicagoarchitecture.info	0.45%	119.99x
evanstonnow.com	0.80%	119.61x
dreamtown.com	2.14%	119.60x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity	Composition	Index
Illinois Education	4.03%	41.91x
Illinois	20.29%	38.67x
Illinois College Sports	0.44%	20.53x
Illinois News	10.18%	14.71x
Philanthropy - Nonprofits	1.22%	12.90x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.27%	12.46x
London Tourism & Events	0.37%	12.43x
Feminism	1.10%	12.38x
Washington D.C. Hotels	0.04%	11.73x
Institutional Investing	1.65%	11.62x

Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.

Index: A comparison of the Chicago Cluster audience to the internet population.

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age and income brackets.

Age

45-54

Income

Over $250,000