Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 2.9 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 55.10% 19.60x
Chicago Blackhawks Fans 31.53% 13.15x
Chicago Cubs Fans 31.19% 12.62x
Childrens Museum Visitors 31.36% 11.48x
Chicago Bears Fans 25.20% 10.72x
Liberal News Readers 21.86% 10.30x
Financial Business Intelligence Researchers 20.51% 9.58x
Advertising Professionals 21.79% 9.52x
Northwestern Wildcats Fans 22.99% 9.41x
TV Advertising Professionals 20.87% 9.29x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Topshop.

Location Composition Index
Topshop 0.04% 2.11x
Express 0.05% 1.95x
Bonobos 0.15% 1.71x
Armani 0.04% 1.60x
Jos A. Bank Clothiers 0.38% 1.43x
Club Monaco 0.02% 1.43x
J. Crew 0.03% 1.41x
Mens Wearhouse 0.61% 1.36x
LOFT 0.10% 1.36x
American Apparel 0.04% 1.32x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is bairdwarner.com.

Website Composition Index
bairdwarner.com 1.96% 88.98x
cityofchicago.org 1.34% 83.24x
transitchicago.com 1.36% 81.33x
cso.org 1.20% 80.75x
domu.com 1.96% 76.93x
dreamtown.com 1.51% 76.46x
jewelosco.com 3.09% 76.25x
bettergov.org 1.29% 76.04x
broadwayinchicago.com 3.20% 74.25x
christkindlmarket.com 1.79% 74.06x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 2.16% 35.40x
Illinois 10.79% 34.93x
Illinois College Sports 0.46% 16.08x
Illinois News 15.28% 14.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.65x
Indiana Finance & Business Cluster 7.99% 11.90x
Cars, Travel & Food 0.29% 11.07x
London Tourism 0.14% 10.57x
London Tourism & Events 0.20% 10.39x
Feminism 0.72% 9.83x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male