Explore the Chicago Cluster Audience
Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Chicago Cluster audience.
INTERESTS
The Chicago Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 62.22% | 32.90x |
| Chicago Blackhawks Fans | 40.02% | 17.66x |
| Chicago Bears Fans | 35.07% | 15.50x |
| Chicago Cubs Fans | 34.42% | 14.94x |
| Financial Business Intelligence Researchers | 11.06% | 12.36x |
| Advertising Professionals | 10.46% | 11.24x |
| TV Advertising Professionals | 8.45% | 10.92x |
| Cholesterol Researchers | 3.81% | 9.90x |
| Childrens Museum Visitors | 22.98% | 9.90x |
| COVID Testing Researchers | 6.67% | 9.86x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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APPAREL RETAILERS
The Chicago Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.01% | 2.44x |
| Zara | 0.01% | 2.38x |
| American Apparel | 0.01% | 1.61x |
| The Childrens Place | 0.01% | 1.48x |
| LOFT | 0.02% | 1.48x |
| Gap | 0.01% | 1.37x |
| Michael Kors | 0.01% | 1.36x |
| Mens Wearhouse | 0.02% | 1.30x |
| Lululemon | 0.01% | 1.19x |
| Victoria's Secret | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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WEBSITES
The Chicago Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Chicago Cluster audience is robertfeder.com.
| Website | Composition | Index |
| robertfeder.com | 3.73% | 106.75x |
| cookcountyil.gov | 1.57% | 99.85x |
| arlingtoncardinal.com | 4.07% | 99.56x |
| chicago-theater.com | 1.36% | 93.57x |
| wgnradio.com | 8.14% | 92.65x |
| chicago.cbslocal.com | 27.99% | 92.54x |
| cookcountypublichealth.org | 1.69% | 87.21x |
| 101wkqx.com | 2.71% | 85.13x |
| wjol.com | 2.26% | 84.31x |
| chicagoshakes.com | 1.03% | 83.96x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois News.
| Content Affinity | Composition | Index |
| Illinois News | 17.37% | 18.14x |
| Illinois College Sports | 0.47% | 13.73x |
| Indiana Finance & Business Cluster | 6.18% | 11.49x |
| San Francisco Bay Area Cluster | 5.99% | 9.89x |
| Los Angeles News | 14.26% | 9.16x |
| Northern California Cluster | 4.62% | 9.15x |
| Wisconsin Local Research Cluster | 7.33% | 9.06x |
| Central California Cluster | 1.10% | 9.05x |
| Fox News Content Consumers | 4.52% | 8.95x |
| Fire Fighting | 0.04% | 8.30x |
Composition Percentage:
The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
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DEMOGRAPHICS
The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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