Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 2.7 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 63.37% 23.93x
Childrens Museum Visitors 35.86% 14.53x
Chicago Blackhawks Fans 24.13% 13.82x
Liberal News Readers 14.64% 10.38x
Chicago Bears Fans 16.80% 10.26x
Advertising Professionals 18.54% 9.54x
TV Advertising Professionals 15.52% 9.31x
Men's Clothing Shoppers 16.10% 9.06x
Financial Business Intelligence Researchers 14.97% 9.03x
Media Buying Professionals 17.03% 8.98x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 5.17x
American Apparel 0.10% 4.55x
Zara 0.07% 3.75x
Express 0.05% 2.80x
Intermix 0.02% 2.71x
Levi Strauss 0.02% 2.57x
Ralph Lauren 0.02% 2.54x
Uniqlo 0.02% 2.52x
The North Face 0.04% 2.38x
Urban Outfitters 0.08% 2.33x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is journal-topics.com.

Website Composition Index
journal-topics.com 0.68% 131.25x
cookcountyclerk.com 1.63% 130.45x
chicagokids.com 0.76% 128.00x
goldcoastrealty-chicago.com 0.97% 124.28x
greencitymarket.org 0.56% 124.00x
cityofchicago.org 7.82% 121.21x
pacebus.com 0.33% 120.42x
chicagoarchitecture.info 0.45% 119.99x
evanstonnow.com 0.80% 119.61x
dreamtown.com 2.14% 119.60x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 4.03% 41.91x
Illinois 20.29% 38.67x
Illinois College Sports 0.44% 20.53x
Illinois News 10.18% 14.71x
Philanthropy - Nonprofits 1.22% 12.90x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.27% 12.46x
London Tourism & Events 0.37% 12.43x
Feminism 1.10% 12.38x
Washington D.C. Hotels 0.04% 11.73x
Institutional Investing 1.65% 11.62x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000