Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 1.9 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 56.78% 19.72x
Chicago Blackhawks Fans 38.54% 15.00x
Chicago Cubs Fans 37.73% 14.62x
Chicago Bears Fans 32.73% 13.52x
Liberal News Readers 21.16% 13.18x
Advertising Professionals 20.74% 12.16x
Financial News Readers 19.40% 11.88x
Financial Business Intelligence Researchers 20.05% 11.68x
TV Advertising Professionals 19.11% 11.59x
Law Enforcement Officers 23.25% 11.37x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Coach.

Location Composition Index
Coach 0.01% 2.08x
Express 0.02% 1.53x
Hollister 0.01% 1.46x
Maurices 0.02% 1.43x
LOFT 0.01% 1.34x
Aeropostale 0.02% 1.31x
Zumiez 0.01% 1.30x
Lane Bryant 0.01% 1.26x
Gymboree 0.01% 1.21x
American Eagle Outfitters 0.01% 1.14x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is theherald-news.com.

Website Composition Index
theherald-news.com 5.81% 80.33x
metrarail.com 2.81% 77.11x
wjol.com 2.22% 74.01x
wttw.com 2.51% 73.41x
mysuburbanlife.com 3.27% 71.96x
chicagobusiness.com 10.54% 70.73x
arlingtoncardinal.com 3.03% 70.44x
broadwayinchicago.com 1.60% 66.71x
kcchronicle.com 4.55% 66.15x
wgnradio.com 6.76% 65.78x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity Composition Index
Illinois 1.75% 51.01x
Illinois Education 0.38% 47.09x
Illinois News 25.08% 21.97x
Illinois College Sports 0.15% 17.35x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 14.95x
Indiana Finance & Business Cluster 9.80% 13.54x
Wisconsin Local Research Cluster 12.30% 12.76x
Missouri News Content Cluster 13.41% 12.60x
Fox News Content Consumers 6.86% 12.08x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 12.06x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male