Dstillery Audiences

CHICAGO CLUSTER

Audience Size: 2 Million Devices

Explore the Chicago Cluster Audience

Below you'll find more information about the Chicago Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Chicago Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Chicago Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Chicago Cluster audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 50.93% 17.60x
Chicago Blackhawks Fans 35.91% 13.69x
Chicago Bears Fans 31.83% 12.80x
Chicago Cubs Fans 32.23% 12.40x
Liberal News Readers 21.61% 12.14x
Financial Business Intelligence Researchers 19.45% 11.30x
Advertising Professionals 19.35% 11.11x
Financial News Readers 18.29% 11.09x
TV Advertising Professionals 17.60% 10.65x
Tampa and St Petersburg Trip Planners 18.72% 10.55x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Interest attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Chicago Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Chicago Cluster audience is Express.

Location Composition Index
Express 0.03% 1.78x
Hollister 0.02% 1.54x
Eddie Bauer 0.01% 1.45x
Gap 0.02% 1.44x
Forever 21 0.01% 1.41x
Mens Wearhouse 0.04% 1.36x
Aeropostale 0.02% 1.32x
Lululemon 0.01% 1.28x
LOFT 0.02% 1.22x
Victoria's Secret 0.04% 1.19x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Location attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Chicago Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Chicago Cluster audience is theherald-news.com.

Website Composition Index
theherald-news.com 1.66% 81.04x
metrarail.com 1.65% 74.74x
kcchronicle.com 1.50% 72.93x
mysuburbanlife.com 1.16% 69.54x
chicagobusiness.com 4.24% 67.92x
wjol.com 1.75% 66.63x
arlingtoncardinal.com 2.72% 63.49x
daily-chronicle.com 1.07% 61.98x
wgnradio.com 8.17% 61.24x
cookcountyclerk.com 1.14% 61.22x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Web attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Chicago Cluster audience is Illinois.

Content Affinity Composition Index
Illinois 0.11% 44.50x
Illinois Education 0.05% 44.32x
Illinois News 19.61% 17.47x
Illinois College Sports 0.36% 13.32x
Indiana Finance & Business Cluster 8.10% 11.89x
Institutional Investing 0.02% 11.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 9.99x
Wisconsin Local Research Cluster 8.53% 9.82x
Fox News Content Consumers 4.36% 9.57x
Central California Cluster 1.91% 9.54x
Composition Percentage: The overlap percentage between the Chicago Cluster audience and the Content Affinity attribute.
Index: A comparison of the Chicago Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Chicago Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male