Dstillery Audiences

CHILD DEVELOPMENT

Audience Size: 111.3 Thousand Devices

Explore the Child Development Audience

Below you'll find more information about the Child Development audience, broken down in different categories based on their digital and physical behaviors. These are 111.3 thousand unique devices whose actions qualify for the Child Development audience.

Dstillery Crafted Audiences

INTERESTS

The Child Development audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Child Development audience is Food Allergies Researchers.

Interest Composition Index
Food Allergies Researchers 48.33% 22.87x
Parents with Kids 47.76% 22.76x
Psychiatrists 46.32% 21.17x
Doctors 47.28% 21.14x
Involved Parents 44.99% 20.90x
Teaching Resources Researchers 56.54% 20.84x
New & Expecting Parents 40.59% 20.36x
Mature Parents 37.63% 20.19x
Professional Medical Journal Readers 40.11% 20.01x
Tech-Savvy Moms 36.87% 19.78x
Composition Percentage: The overlap percentage between the Child Development audience and the Interest attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Child Development audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Child Development audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.65x
Composition Percentage: The overlap percentage between the Child Development audience and the Location attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Web Insights

WEBSITES

The Child Development audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Child Development audience is kidshealth.org.

Website Composition Index
kidshealth.org 35.56% 253.62x
parentingscience.com 21.59% 224.42x
autismspeaks.org 34.98% 204.71x
healthychildren.org 11.16% 190.37x
andnextcomesl.com 7.10% 112.47x
theottoolbox.com 5.37% 110.17x
handspeak.com 9.27% 107.08x
babble.com 4.90% 101.13x
weareteachers.com 4.36% 95.18x
nestedbean.com 5.11% 91.73x
Composition Percentage: The overlap percentage between the Child Development audience and the Web attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Child Development audience is New Parents.

Content Affinity Composition Index
New Parents 14.10% 87.71x
Children's Health 2.72% 80.60x
Canadian Healthcare 4.02% 74.95x
Canada Shopping - General Commerce 2.10% 63.35x
Canadian Universities 1.59% 57.45x
Canada Shopping - Kitchenware 2.56% 56.38x
Parenting & Children's Activities 3.53% 54.57x
Youth Educational Resources 0.62% 50.44x
Disease Cluster 0.64% 49.11x
Toys Shopping 1.48% 41.69x
Composition Percentage: The overlap percentage between the Child Development audience and the Content Affinity attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Child Development audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female