Dstillery Audiences

CHILD DEVELOPMENT

Audience Size: 140.8 Thousand Devices

Explore the Child Development Audience

Below you'll find more information about the Child Development audience, broken down in different categories based on their digital and physical behaviors. These are 140.8 thousand unique devices whose actions qualify for the Child Development audience.

Dstillery Crafted Audiences

INTERESTS

The Child Development audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Child Development audience is Food Allergies Researchers.

Interest Composition Index
Food Allergies Researchers 55.26% 27.39x
Parents with Kids 54.16% 27.06x
Doctors 54.77% 26.23x
Mature Parents 44.32% 25.30x
Involved Parents 54.59% 23.77x
New & Expecting Parents 45.71% 23.76x
Psychiatrists 49.60% 23.26x
Professional Medical Journal Readers 42.86% 23.00x
Teaching Resources Researchers 66.93% 22.13x
Tech-Savvy Moms 39.27% 21.71x
Composition Percentage: The overlap percentage between the Child Development audience and the Interest attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Child Development audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Child Development audience is LOFT.

Location Composition Index
LOFT 0.01% 1.93x
Mens Wearhouse 0.01% 1.48x
Journeys 0.02% 1.47x
Buckle 0.01% 1.44x
Victoria's Secret 0.02% 1.36x
Chicos 0.01% 1.33x
The Childrens Place 0.01% 1.13x
Old Navy 0.01% 1.01x
Carhartt 0.08% 0.91x
Composition Percentage: The overlap percentage between the Child Development audience and the Location attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Web Insights

WEBSITES

The Child Development audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Child Development audience is parentingscience.com.

Website Composition Index
parentingscience.com 20.31% 233.22x
kidshealth.org 52.28% 213.30x
autismspeaks.org 30.01% 175.13x
healthychildren.org 17.26% 171.92x
theinspiredtreehouse.com 4.39% 117.26x
flaghouse.com 4.44% 111.76x
healthlinkbc.ca 7.40% 111.42x
mom365.com 4.31% 111.40x
handspeak.com 7.09% 107.72x
sleepingshouldbeeasy.com 4.11% 102.99x
Composition Percentage: The overlap percentage between the Child Development audience and the Web attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Child Development audience is New Parents.

Content Affinity Composition Index
New Parents 17.10% 84.07x
Children's Health 3.29% 83.12x
Psychology & Social Work 1.00% 68.98x
Canadian Healthcare 4.67% 66.82x
Youth Educational Resources 0.87% 54.36x
Parenting & Children's Activities 4.27% 53.73x
Cub & Girl Scouts 0.52% 47.50x
Canada Shopping - Kitchenware 2.55% 44.82x
Canada Shopping - General Commerce 2.21% 44.00x
Canadian Universities 1.54% 43.14x
Composition Percentage: The overlap percentage between the Child Development audience and the Content Affinity attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Child Development audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female