Dstillery Audiences

CHILD DEVELOPMENT

Audience Size: 144.4 Thousand Devices

Explore the Child Development Audience

Below you'll find more information about the Child Development audience, broken down in different categories based on their digital and physical behaviors. These are 144.4 thousand unique devices whose actions qualify for the Child Development audience.

Dstillery Crafted Audiences

INTERESTS

The Child Development audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Child Development audience is Parents with Kids.

Interest Composition Index
Parents with Kids 47.19% 23.24x
Involved Parents 44.96% 20.80x
Food Allergies Researchers 44.86% 20.69x
Mature Parents 36.37% 20.68x
Teaching Resources Researchers 55.04% 20.43x
New & Expecting Parents 40.51% 20.38x
Psychiatrists 45.81% 19.86x
K12 Education Resource Researchers 53.02% 19.75x
Tech-Savvy Moms 34.57% 19.69x
Social Workers 34.04% 19.67x
Composition Percentage: The overlap percentage between the Child Development audience and the Interest attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Child Development audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Child Development audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 3.89x
Talbots 0.03% 3.86x
Gap 0.04% 3.37x
Banana Republic 0.04% 3.20x
LOFT 0.04% 3.14x
Eddie Bauer 0.02% 3.14x
Gymboree 0.03% 2.72x
The Childrens Place 0.05% 2.59x
Buckle 0.04% 2.58x
Hollister 0.02% 2.13x
Composition Percentage: The overlap percentage between the Child Development audience and the Location attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Web Insights

WEBSITES

The Child Development audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Child Development audience is friendshipcircle.org.

Website Composition Index
friendshipcircle.org 16.82% 377.55x
kidshealth.org 37.90% 285.72x
parentingscience.com 25.51% 231.42x
healthychildren.org 13.42% 221.74x
autismspeaks.org 37.71% 217.61x
spectrumnews.org 7.05% 153.55x
flaghouse.com 5.30% 146.38x
nestedbean.com 7.33% 144.73x
babble.com 6.98% 143.39x
theinspiredtreehouse.com 6.80% 134.74x
Composition Percentage: The overlap percentage between the Child Development audience and the Web attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Child Development audience is Canadian Healthcare.

Content Affinity Composition Index
Canadian Healthcare 3.63% 87.99x
New Parents 12.73% 85.12x
Children's Health 2.99% 74.51x
Canada Shopping - General Commerce 1.53% 72.10x
Canadian Universities 1.46% 68.34x
Canada Shopping - Kitchenware 2.30% 63.86x
Parenting & Children's Activities 3.45% 58.93x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.69% 47.67x
Toys Shopping 1.26% 47.01x
K-12 Teacher Resources 16.09% 40.48x
Composition Percentage: The overlap percentage between the Child Development audience and the Content Affinity attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Child Development audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female