Dstillery Audiences

CHILD DEVELOPMENT

Audience Size: 57.5 Thousand Devices

Explore the Child Development Audience

Below you'll find more information about the Child Development audience, broken down in different categories based on their digital and physical behaviors. These are 57.5 thousand unique devices whose actions qualify for the Child Development audience.

Dstillery Crafted Audiences

INTERESTS

The Child Development audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Child Development audience is K12 Education Resource Researchers.

Interest Composition Index
K12 Education Resource Researchers 53.88% 22.29x
Parents with Kids 41.16% 21.61x
Teaching Resources Researchers 55.04% 20.86x
Involved Parents 41.32% 20.36x
Toy Blogs Readers 32.73% 20.08x
Social Workers 36.69% 19.05x
New & Expecting Parents 36.03% 19.01x
Psychiatrists 41.82% 18.44x
Food Allergies Researchers 37.36% 18.35x
Mature Parents 30.58% 18.12x
Composition Percentage: The overlap percentage between the Child Development audience and the Interest attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Child Development audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Child Development audience is Gymboree.

Location Composition Index
Gymboree 0.05% 4.23x
Chicos 0.07% 4.13x
H&M 0.03% 3.78x
Mens Wearhouse 0.08% 3.51x
American Eagle Outfitters 0.05% 3.43x
LOFT 0.05% 3.33x
Jos A. Bank Clothiers 0.03% 2.47x
Lane Bryant 0.03% 2.23x
Journeys 0.05% 2.17x
White House Black Market 0.03% 2.16x
Composition Percentage: The overlap percentage between the Child Development audience and the Location attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Web Insights

WEBSITES

The Child Development audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Child Development audience is autismspeaks.org.

Website Composition Index
autismspeaks.org 39.15% 370.57x
adayinourshoes.com 12.16% 142.47x
yourkidstable.com 11.38% 89.00x
alphamom.com 6.31% 75.19x
themeasuredmom.com 6.23% 74.15x
readingrockets.org 19.22% 72.21x
ahaparenting.com 5.97% 70.35x
thisreadingmama.com 6.13% 65.34x
busytoddler.com 5.86% 65.10x
childhood101.com 5.40% 64.12x
Composition Percentage: The overlap percentage between the Child Development audience and the Web attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Child Development audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 2.01% 87.23x
New Parents 9.79% 85.52x
Canadian Healthcare 1.91% 80.37x
Children's Health 2.58% 75.56x
Parenting & Children's Activities 2.38% 63.12x
K-12 Teacher Resources 15.02% 41.85x
Children's Learning Tools 9.65% 40.54x
School Curriculum 4.12% 40.50x
English as a Second Language 0.87% 35.47x
Math Education 11.00% 30.63x
Composition Percentage: The overlap percentage between the Child Development audience and the Content Affinity attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Child Development audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female