Dstillery Audiences

CHILD DEVELOPMENT

Audience Size: 1.7 Million Devices

Explore the Child Development Audience

Below you'll find more information about the Child Development audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Child Development audience.

Dstillery Crafted Audiences

INTERESTS

The Child Development audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Child Development audience is Food Allergies Researchers.

Interest Composition Index
Food Allergies Researchers 34.08% 16.23x
Parents with Kids 32.43% 15.99x
Pediatricians 41.32% 15.59x
Senior Caregivers 40.68% 14.89x
Involved Parents 31.77% 13.92x
Hands-On Parents 31.95% 13.49x
Doctors 33.51% 13.44x
Sleep Disorder Researchers 33.07% 12.89x
Day Care Users 32.67% 12.69x
Tech-Savvy Moms 25.35% 12.31x
Composition Percentage: The overlap percentage between the Child Development audience and the Interest attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Child Development audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Child Development audience is The North Face.

Location Composition Index
The North Face 0.02% 1.35x
REI 0.02% 1.14x
Dressbarn 0.04% 1.11x
Old Navy 0.06% 1.09x
Forever 21 0.04% 1.09x
Lorna Jane 0.00% 1.05x
Uniqlo 0.01% 1.04x
Joe's Jeans 0.00% 1.04x
Aeropostale 0.02% 1.01x
Victoria's Secret 0.06% 1.00x
Composition Percentage: The overlap percentage between the Child Development audience and the Location attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Web Insights

WEBSITES

The Child Development audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Child Development audience is speakingofspeech.com.

Website Composition Index
speakingofspeech.com 2.15% 181.34x
brookespublishing.com 0.81% 170.06x
superduperinc.com 2.48% 168.71x
oneplaceforspecialneeds.com 0.50% 166.90x
speechpathology.com 2.20% 166.22x
parentcenterhub.org 1.74% 163.99x
educateautism.com 0.76% 159.01x
playingwithwords365.com 2.30% 157.49x
autismsupportnetwork.com 1.85% 155.58x
thedabblingspeechie.com 0.72% 142.23x
Composition Percentage: The overlap percentage between the Child Development audience and the Web attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Child Development audience is Children's Health.

Content Affinity Composition Index
Children's Health 9.09% 31.18x
Homeschooling 1.03% 23.29x
Psychology & Social Work 4.23% 21.27x
New Parents 24.69% 19.77x
Parenting Blogs 2.55% 19.72x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 1.57% 18.83x
Parenting & Children's Activities 6.68% 18.10x
Online Learning 0.42% 16.04x
School Curriculum 9.48% 15.44x
Arthritis & Bones 6.09% 15.41x
Composition Percentage: The overlap percentage between the Child Development audience and the Content Affinity attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Child Development audience resonates most for the following age and income brackets.
Age
35-44
Income
$100,000-$149,999