Dstillery Audiences

CHILD DEVELOPMENT

Audience Size: 23.6 Thousand Devices

Explore the Child Development Audience

Below you'll find more information about the Child Development audience, broken down in different categories based on their digital and physical behaviors. These are 23.6 thousand unique devices whose actions qualify for the Child Development audience.

Dstillery Crafted Audiences

INTERESTS

The Child Development audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Child Development audience is Involved Parents.

Interest Composition Index
Involved Parents 34.09% 31.94x
K12 Education Resource Researchers 54.55% 30.57x
Hands-On Parents 52.27% 30.27x
Toy Blogs Readers 44.09% 25.42x
Teaching Resources Researchers 53.64% 24.80x
Teachers 51.82% 22.56x
Kids Crafts Researchers 38.18% 22.08x
Parents with Toddlers 51.36% 22.04x
Day Care Users 31.82% 20.81x
Parents with Kids 34.09% 19.48x
Composition Percentage: The overlap percentage between the Child Development audience and the Interest attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Child Development audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Child Development audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 1.68x
Carhartt 0.05% 1.17x
Composition Percentage: The overlap percentage between the Child Development audience and the Location attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Web Insights

WEBSITES

The Child Development audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Child Development audience is yummytoddlerfood.com.

Website Composition Index
yummytoddlerfood.com 10.18% 40.20x
firstcry.com 15.38% 34.21x
community.babycenter.com 18.34% 32.05x
momlovesbest.com 17.89% 30.92x
americanpregnancy.org 7.03% 30.76x
mamanatural.com 9.16% 30.47x
babygaga.com 7.02% 28.30x
mumsnet.com 8.39% 26.94x
weareteachers.com 14.19% 24.94x
thebump.com 20.40% 24.58x
Composition Percentage: The overlap percentage between the Child Development audience and the Web attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Child Development audience is New Parents.

Content Affinity Composition Index
New Parents 7.45% 146.97x
Children's Learning Tools 12.09% 66.13x
School Curriculum 2.89% 45.52x
Math Education 8.85% 44.18x
K-12 Teacher Resources 15.69% 38.26x
Scrapbooking & Home Art Projects 4.56% 25.44x
Canada Consumer Product Cluster 1.05% 21.46x
Family on a Budget 18.76% 16.75x
Mommy Bloggers 6.31% 14.66x
University Research 7.80% 14.62x
Composition Percentage: The overlap percentage between the Child Development audience and the Content Affinity attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Child Development audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female