Dstillery Audiences

CHILD DEVELOPMENT

Audience Size: 36.9 Thousand Devices

Explore the Child Development Audience

Below you'll find more information about the Child Development audience, broken down in different categories based on their digital and physical behaviors. These are 36.9 thousand unique devices whose actions qualify for the Child Development audience.

Dstillery Crafted Audiences

INTERESTS

The Child Development audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Child Development audience is Involved Parents.

Interest Composition Index
Involved Parents 38.31% 25.94x
K12 Education Resource Researchers 53.25% 24.80x
Toy Blogs Readers 49.40% 24.02x
Teaching Resources Researchers 56.63% 22.15x
Parents with Toddlers 48.92% 22.04x
Parents with Kids 26.27% 20.65x
Kids Crafts Researchers 38.31% 19.95x
Hands-On Parents 42.41% 19.92x
Homeschooling Parents 37.83% 19.81x
Teachers 45.30% 19.52x
Composition Percentage: The overlap percentage between the Child Development audience and the Interest attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Child Development audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Child Development audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.05% 3.08x
Mens Wearhouse 0.03% 1.51x
Dressbarn 0.03% 1.45x
Journeys 0.03% 1.41x
Victoria's Secret 0.03% 1.40x
Old Navy 0.03% 1.29x
Maurices 0.03% 1.03x
Carhartt 0.03% 0.20x
Composition Percentage: The overlap percentage between the Child Development audience and the Location attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Web Insights

WEBSITES

The Child Development audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Child Development audience is readingrockets.org.

Website Composition Index
readingrockets.org 24.16% 83.66x
k12reader.com 10.69% 74.71x
123homeschool4me.com 10.96% 45.34x
babysleepsite.com 7.08% 43.16x
hellomotherhood.com 7.75% 42.06x
littlebinsforlittlehands.com 7.32% 40.50x
teachervision.com 6.38% 39.02x
educationworld.com 7.22% 37.20x
babycenter.ca 5.47% 35.23x
thebestideasforkids.com 8.59% 32.28x
Composition Percentage: The overlap percentage between the Child Development audience and the Web attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Child Development audience is New Parents.

Content Affinity Composition Index
New Parents 5.72% 80.63x
Children's Learning Tools 12.85% 46.24x
School Curriculum 3.14% 34.69x
K-12 Teacher Resources 18.98% 34.45x
Math Education 12.60% 33.59x
Scrapbooking & Home Art Projects 5.52% 23.07x
Philanthropy - Charities & Fundraising 0.61% 20.72x
Mommy Bloggers 7.95% 16.21x
Canada Consumer Product Cluster 1.01% 15.72x
Family on a Budget 18.47% 15.08x
Composition Percentage: The overlap percentage between the Child Development audience and the Content Affinity attribute.
Index: A comparison of the Child Development audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Child Development audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female