Dstillery Audiences

CHILDREN'S HEALTH

Audience Size: 59.1 Thousand Devices

Explore the Children's Health Audience

Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 59.1 thousand unique devices whose actions qualify for the Children's Health audience.

Dstillery Crafted Audiences

INTERESTS

The Children's Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Children's Health audience is Working Parents.

Interest Composition Index
Working Parents 56.50% 24.44x
K12 Education Resource Researchers 65.78% 24.24x
Teaching Resources Researchers 62.33% 22.50x
Involved Parents 49.34% 22.15x
Recreational Sports Participants 55.44% 21.79x
Teachers 47.21% 20.38x
Parents with Kids 36.87% 17.78x
Online Education Resource Researchers 41.64% 17.12x
Homeschooling Parents 44.03% 16.86x
Job Seekers 31.56% 16.04x
Composition Percentage: The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Children's Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Children's Health audience is Journeys.

Location Composition Index
Journeys 0.05% 2.69x
Talbots 0.01% 1.83x
Mens Wearhouse 0.03% 1.59x
Johnston and Murphy 0.02% 1.54x
The Childrens Place 0.03% 1.47x
Carhartt 0.21% 1.44x
Victoria's Secret 0.03% 1.25x
Old Navy 0.03% 1.20x
Maurices 0.03% 1.17x
Zara 0.01% 1.08x
Composition Percentage: The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Web Insights

WEBSITES

The Children's Health audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Children's Health audience is childcarecenter.us.

Website Composition Index
childcarecenter.us 57.45% 228.96x
schooldigger.com 70.83% 177.95x
readingrockets.org 21.52% 88.23x
teachervision.com 8.59% 70.97x
publicschoolreview.com 24.69% 68.34x
privateschoolreview.com 14.87% 65.51x
educationworld.com 11.87% 64.66x
k12reader.com 7.85% 51.31x
autismspeaks.org 7.53% 48.84x
greatschools.org 51.78% 45.50x
Composition Percentage: The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Children's Health audience is School Curriculum.

Content Affinity Composition Index
School Curriculum 16.91% 138.82x
Child Development 6.82% 75.29x
K-12 Teacher Resources 28.98% 71.18x
Math Education 14.26% 36.66x
English as a Second Language 0.99% 33.40x
Children's Learning Tools 7.80% 31.75x
Toys Shopping 0.78% 28.18x
New Parents 4.16% 27.31x
Philanthropy - Charities & Fundraising 1.40% 23.27x
Historical Information - Museums & Libraries 1.61% 22.91x
Composition Percentage: The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Children's Health audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female