Dstillery Audiences

CHILDREN'S HEALTH

Audience Size: 23.1 Thousand Devices

Explore the Children's Health Audience

Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 23.1 thousand unique devices whose actions qualify for the Children's Health audience.

Dstillery Crafted Audiences

INTERESTS

The Children's Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Children's Health audience is Working Parents.

Interest Composition Index
Working Parents 56.28% 35.29x
K12 Education Resource Researchers 56.28% 26.15x
Recreational Sports Participants 49.78% 24.00x
Teaching Resources Researchers 52.81% 21.34x
Involved Parents 29.87% 20.33x
Teachers 46.32% 19.24x
Harvard University Fans 19.91% 17.80x
Medicaid Researchers 38.96% 17.32x
Online Education Resource Researchers 29.00% 16.02x
Toy Blogs Readers 32.03% 15.96x
Composition Percentage: The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Children's Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Children's Health audience is Buckle.

Location Composition Index
Buckle 0.08% 2.93x
The Childrens Place 0.04% 1.98x
Mens Wearhouse 0.04% 1.98x
Aeropostale 0.04% 1.86x
Journeys 0.04% 1.84x
Old Navy 0.04% 1.77x
Johnston and Murphy 0.02% 1.54x
Maurices 0.04% 1.53x
Zara 0.01% 1.08x
Carhartt 0.08% 0.60x
Composition Percentage: The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Web Insights

WEBSITES

The Children's Health audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Children's Health audience is schooldigger.com.

Website Composition Index
schooldigger.com 71.73% 277.13x
childcarecenter.us 63.39% 213.50x
readingrockets.org 21.63% 74.52x
publicschoolreview.com 25.77% 74.27x
privateschoolreview.com 13.54% 63.44x
greatschools.org 52.05% 49.24x
niche.com 33.99% 30.66x
theclassroom.com 7.25% 29.97x
123homeschool4me.com 6.57% 26.80x
weareteachers.com 16.02% 24.98x
Composition Percentage: The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Children's Health audience is School Curriculum.

Content Affinity Composition Index
School Curriculum 14.10% 155.71x
K-12 Teacher Resources 29.51% 52.77x
Math Education 12.20% 32.17x
Children's Learning Tools 6.35% 22.68x
Italy Cluster 0.50% 22.10x
Historical Information - Museums & Libraries 1.65% 20.57x
Organic Beauty & Skincare Products 0.39% 18.87x
College Planning 3.13% 15.88x
New England Universities 1.24% 15.46x
New Parents 0.99% 14.49x
Composition Percentage: The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Children's Health audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female