Explore the Children's Health Audience
Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 35.4 thousand unique devices whose actions qualify for the Children's Health audience.
INTERESTS
The Children's Health audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Children's Health audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 55.24% | 26.00x |
| K12 Education Resource Researchers | 64.02% | 24.94x |
| Teachers | 52.69% | 24.29x |
| Working Parents | 54.39% | 23.93x |
| Teaching Resources Researchers | 62.89% | 23.89x |
| Recreational Sports Participants | 53.54% | 23.68x |
| Parents with Kids | 43.06% | 20.85x |
| Homeschooling Parents | 50.14% | 19.94x |
| Tutoring Resources Researchers | 41.36% | 19.65x |
| Food Allergies Researchers | 39.38% | 18.98x |
Composition Percentage:
The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
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APPAREL RETAILERS
The Children's Health audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Children's Health audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.10% | 3.92x |
| Victoria's Secret | 0.02% | 1.95x |
| Talbots | 0.01% | 1.83x |
| Johnston and Murphy | 0.02% | 1.54x |
| Maurices | 0.02% | 1.24x |
| Zara | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
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WEBSITES
The Children's Health audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Children's Health audience is childcarecenter.us.
| Website | Composition | Index |
| childcarecenter.us | 53.46% | 274.58x |
| schooldigger.com | 66.44% | 225.19x |
| publicschoolreview.com | 23.78% | 73.63x |
| privateschoolreview.com | 14.18% | 69.40x |
| readingrockets.org | 21.46% | 69.11x |
| educationworld.com | 13.02% | 59.96x |
| teachervision.com | 9.84% | 58.00x |
| kidshealth.org | 7.86% | 54.52x |
| greatschools.org | 46.65% | 46.38x |
| k12reader.com | 9.82% | 45.56x |
Composition Percentage:
The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Children's Health audience is School Curriculum.
| Content Affinity | Composition | Index |
| School Curriculum | 18.80% | 147.80x |
| Child Development | 8.73% | 81.47x |
| K-12 Teacher Resources | 29.05% | 61.22x |
| English as a Second Language | 1.28% | 38.62x |
| Science Education & Academia | 1.34% | 38.22x |
| Math Education | 17.99% | 34.66x |
| Children's Learning Tools | 9.25% | 32.26x |
| California Universities | 0.99% | 30.05x |
| Historical Information - Museums & Libraries | 2.44% | 29.76x |
| Education Cluster | 1.80% | 28.72x |
Composition Percentage:
The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
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DEMOGRAPHICS
The Children's Health audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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