Explore the Children's Health Audience
Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 433.9 thousand unique devices whose actions qualify for the Children's Health audience.
INTERESTS
The Children's Health audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Children's Health audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 60.85% | 24.77x |
| School Supply Shoppers | 58.08% | 21.73x |
| Parents with Kids | 41.39% | 20.44x |
| Recreational Sports Participants | 43.69% | 19.50x |
| Hands-On Parents | 46.44% | 19.41x |
| Day Care Users | 48.80% | 18.72x |
| Working Parents | 39.38% | 18.59x |
| Parents with Toddlers | 48.23% | 18.35x |
| College Professors | 46.97% | 18.22x |
| Food Allergies Researchers | 32.92% | 16.24x |
Composition Percentage:
The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
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APPAREL RETAILERS
The Children's Health audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Children's Health audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.50x |
| Brooks Brothers | 0.04% | 1.36x |
| Tommy Bahama | 0.03% | 1.36x |
| Uniqlo | 0.02% | 1.35x |
| Talbots | 0.08% | 1.33x |
| Charlotte Russe | 0.02% | 1.29x |
| Chicos | 0.06% | 1.27x |
| Banana Republic | 0.09% | 1.24x |
| Dressbarn | 0.05% | 1.23x |
| Ann Taylor | 0.20% | 1.12x |
Composition Percentage:
The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
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WEBSITES
The Children's Health audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Children's Health audience is naeyc.org.
| Website | Composition | Index |
| naeyc.org | 7.47% | 507.61x |
| rtinetwork.org | 10.76% | 477.12x |
| ldonline.org | 17.87% | 374.23x |
| wrightslaw.com | 13.41% | 361.64x |
| testprep-online.com | 5.02% | 357.46x |
| scilearn.com | 5.78% | 342.42x |
| nagc.org | 8.22% | 306.39x |
| brighthorizons.com | 7.42% | 305.73x |
| criticalthinking.com | 4.53% | 298.82x |
| amshq.org | 5.58% | 267.00x |
Composition Percentage:
The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Children's Health audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 11.09% | 65.72x |
| School Curriculum | 31.25% | 56.44x |
| Homeschooling | 1.79% | 44.17x |
| Online Learning | 0.96% | 43.42x |
| K-12 Teacher Resources | 51.25% | 42.18x |
| Math Education | 35.79% | 40.91x |
| Children's Learning Tools | 23.41% | 40.66x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 2.94% | 39.37x |
| Child Development | 31.01% | 34.26x |
| Teaching Abroad | 0.65% | 29.85x |
Composition Percentage:
The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
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DEMOGRAPHICS
The Children's Health audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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