Dstillery Audiences

CHILDREN'S HEALTH

Audience Size: 515.5 Thousand Devices

Explore the Children's Health Audience

Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 515.5 thousand unique devices whose actions qualify for the Children's Health audience.

Dstillery Crafted Audiences

INTERESTS

The Children's Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Children's Health audience is Involved Parents.

Interest Composition Index
Involved Parents 54.45% 23.73x
School Supply Shoppers 54.19% 20.11x
Parents with Kids 38.37% 18.60x
Hands-On Parents 43.73% 18.31x
Day Care Users 46.31% 17.62x
Recreational Sports Participants 40.46% 17.58x
Working Parents 39.82% 17.20x
Parents with Toddlers 48.40% 17.08x
College Professors 43.78% 16.83x
Parents of High School Students 46.10% 14.05x
Composition Percentage: The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Children's Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Children's Health audience is Belk.

Location Composition Index
Belk 0.02% 1.59x
Tommy Bahama 0.02% 1.40x
The North Face 0.02% 1.35x
Aeropostale 0.03% 1.35x
Chicos 0.04% 1.21x
Hollister 0.01% 1.13x
Dressbarn 0.03% 1.08x
Zumiez 0.02% 1.07x
Victoria's Secret 0.06% 1.06x
Journeys 0.02% 1.03x
Composition Percentage: The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Web Insights

WEBSITES

The Children's Health audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Children's Health audience is cec.sped.org.

Website Composition Index
cec.sped.org 6.33% 583.83x
naeyc.org 8.11% 437.59x
rtinetwork.org 11.30% 404.47x
cdl.org 3.60% 357.70x
ldonline.org 17.56% 331.69x
communityplaythings.com 4.18% 323.17x
wrightslaw.com 13.74% 311.64x
testprep-online.com 5.58% 299.44x
scilearn.com 5.83% 297.63x
parentcenterhub.org 2.99% 275.53x
Composition Percentage: The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Children's Health audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 10.65% 53.61x
School Curriculum 30.09% 49.30x
Online Learning 1.01% 37.90x
Homeschooling 1.71% 37.49x
Children's Learning Tools 22.33% 36.29x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 2.99% 35.58x
K-12 Teacher Resources 50.73% 35.29x
Math Education 34.95% 34.11x
Child Development 30.06% 30.92x
Mommy Bloggers 8.32% 25.60x
Composition Percentage: The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Children's Health audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000