Dstillery Audiences

CHILDREN'S HEALTH

Audience Size: 160.5 Thousand Devices

Explore the Children's Health Audience

Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 160.5 thousand unique devices whose actions qualify for the Children's Health audience.

Dstillery Crafted Audiences

INTERESTS

The Children's Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Children's Health audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 71.81% 27.37x
Teachers 61.70% 27.09x
Involved Parents 59.81% 25.73x
Working Parents 48.11% 21.74x
Recreational Sports Participants 51.00% 21.52x
Homeschooling Parents 51.71% 21.04x
College Professors 47.52% 19.97x
Parents with Kids 42.79% 19.93x
PBS Enthusiasts 45.27% 19.24x
School Supply Shoppers 55.20% 18.19x
Composition Percentage: The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Children's Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Children's Health audience is LOFT.

Location Composition Index
LOFT 0.02% 2.66x
Patagonia 0.01% 2.39x
White House Black Market 0.01% 1.90x
Johnston and Murphy 0.02% 1.54x
Kate Spade 0.01% 1.53x
Coach 0.02% 1.47x
Hugo Boss 0.01% 1.45x
Victoria's Secret 0.04% 1.41x
The Childrens Place 0.01% 1.31x
J. Crew 0.02% 1.16x
Composition Percentage: The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Web Insights

WEBSITES

The Children's Health audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Children's Health audience is ldonline.org.

Website Composition Index
ldonline.org 16.85% 538.41x
wrightslaw.com 13.80% 363.74x
education.com 19.15% 335.09x
teachingchannel.org 9.72% 212.46x
edweek.org 10.10% 157.29x
cpalms.org 7.31% 131.72x
childcarecenter.us 38.54% 129.95x
colorincolorado.org 6.48% 127.74x
teachhub.com 9.25% 125.20x
schooldigger.com 46.78% 118.28x
Composition Percentage: The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Children's Health audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 8.00% 104.64x
School Curriculum 30.76% 94.30x
K-12 Teacher Resources 43.87% 63.47x
Teaching Abroad 0.39% 52.76x
Homeschooling 1.23% 49.46x
Children's Learning Tools 17.37% 48.40x
Child Development 23.66% 48.21x
Texas Sporting & Outdoors Cluster 0.46% 41.95x
Math Education 30.74% 41.71x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.34% 39.44x
Composition Percentage: The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Children's Health audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female