Dstillery Audiences

CHILDREN'S HEALTH

Audience Size: 35.4 Thousand Devices

Explore the Children's Health Audience

Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 35.4 thousand unique devices whose actions qualify for the Children's Health audience.

Dstillery Crafted Audiences

INTERESTS

The Children's Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Children's Health audience is Involved Parents.

Interest Composition Index
Involved Parents 55.24% 26.00x
K12 Education Resource Researchers 64.02% 24.94x
Teachers 52.69% 24.29x
Working Parents 54.39% 23.93x
Teaching Resources Researchers 62.89% 23.89x
Recreational Sports Participants 53.54% 23.68x
Parents with Kids 43.06% 20.85x
Homeschooling Parents 50.14% 19.94x
Tutoring Resources Researchers 41.36% 19.65x
Food Allergies Researchers 39.38% 18.98x
Composition Percentage: The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Children's Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Children's Health audience is Carhartt.

Location Composition Index
Carhartt 0.10% 3.92x
Victoria's Secret 0.02% 1.95x
Talbots 0.01% 1.83x
Johnston and Murphy 0.02% 1.54x
Maurices 0.02% 1.24x
Zara 0.01% 1.08x
Composition Percentage: The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Web Insights

WEBSITES

The Children's Health audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Children's Health audience is childcarecenter.us.

Website Composition Index
childcarecenter.us 53.46% 274.58x
schooldigger.com 66.44% 225.19x
publicschoolreview.com 23.78% 73.63x
privateschoolreview.com 14.18% 69.40x
readingrockets.org 21.46% 69.11x
educationworld.com 13.02% 59.96x
teachervision.com 9.84% 58.00x
kidshealth.org 7.86% 54.52x
greatschools.org 46.65% 46.38x
k12reader.com 9.82% 45.56x
Composition Percentage: The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Children's Health audience is School Curriculum.

Content Affinity Composition Index
School Curriculum 18.80% 147.80x
Child Development 8.73% 81.47x
K-12 Teacher Resources 29.05% 61.22x
English as a Second Language 1.28% 38.62x
Science Education & Academia 1.34% 38.22x
Math Education 17.99% 34.66x
Children's Learning Tools 9.25% 32.26x
California Universities 0.99% 30.05x
Historical Information - Museums & Libraries 2.44% 29.76x
Education Cluster 1.80% 28.72x
Composition Percentage: The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Children's Health audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female