Dstillery Audiences

CHILDREN'S HEALTH

Audience Size: 433.9 Thousand Devices

Explore the Children's Health Audience

Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 433.9 thousand unique devices whose actions qualify for the Children's Health audience.

Dstillery Crafted Audiences

INTERESTS

The Children's Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Children's Health audience is Involved Parents.

Interest Composition Index
Involved Parents 60.85% 24.77x
School Supply Shoppers 58.08% 21.73x
Parents with Kids 41.39% 20.44x
Recreational Sports Participants 43.69% 19.50x
Hands-On Parents 46.44% 19.41x
Day Care Users 48.80% 18.72x
Working Parents 39.38% 18.59x
Parents with Toddlers 48.23% 18.35x
College Professors 46.97% 18.22x
Food Allergies Researchers 32.92% 16.24x
Composition Percentage: The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Children's Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Children's Health audience is REI.

Location Composition Index
REI 0.03% 1.50x
Brooks Brothers 0.04% 1.36x
Tommy Bahama 0.03% 1.36x
Uniqlo 0.02% 1.35x
Talbots 0.08% 1.33x
Charlotte Russe 0.02% 1.29x
Chicos 0.06% 1.27x
Banana Republic 0.09% 1.24x
Dressbarn 0.05% 1.23x
Ann Taylor 0.20% 1.12x
Composition Percentage: The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Web Insights

WEBSITES

The Children's Health audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Children's Health audience is naeyc.org.

Website Composition Index
naeyc.org 7.47% 507.61x
rtinetwork.org 10.76% 477.12x
ldonline.org 17.87% 374.23x
wrightslaw.com 13.41% 361.64x
testprep-online.com 5.02% 357.46x
scilearn.com 5.78% 342.42x
nagc.org 8.22% 306.39x
brighthorizons.com 7.42% 305.73x
criticalthinking.com 4.53% 298.82x
amshq.org 5.58% 267.00x
Composition Percentage: The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Children's Health audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 11.09% 65.72x
School Curriculum 31.25% 56.44x
Homeschooling 1.79% 44.17x
Online Learning 0.96% 43.42x
K-12 Teacher Resources 51.25% 42.18x
Math Education 35.79% 40.91x
Children's Learning Tools 23.41% 40.66x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 2.94% 39.37x
Child Development 31.01% 34.26x
Teaching Abroad 0.65% 29.85x
Composition Percentage: The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Children's Health audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female