Dstillery Audiences

CHILDREN'S HEALTH

Audience Size: 33.9 Thousand Devices

Explore the Children's Health Audience

Below you'll find more information about the Children's Health audience, broken down in different categories based on their digital and physical behaviors. These are 33.9 thousand unique devices whose actions qualify for the Children's Health audience.

Dstillery Crafted Audiences

INTERESTS

The Children's Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Children's Health audience is Working Parents.

Interest Composition Index
Working Parents 60.82% 27.83x
K12 Education Resource Researchers 60.82% 24.95x
Teaching Resources Researchers 59.36% 22.57x
Recreational Sports Participants 53.80% 21.86x
Teachers 45.61% 21.41x
Involved Parents 40.35% 19.72x
Parents with Kids 34.50% 18.04x
Homeschooling Parents 41.23% 17.05x
Online Test Prep Resource Readers 43.27% 16.41x
Online Education Resource Researchers 35.96% 15.94x
Composition Percentage: The overlap percentage between the Children's Health audience and the Interest attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Children's Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Children's Health audience is Chicos.

Location Composition Index
Chicos 0.09% 5.54x
LOFT 0.06% 3.97x
Maurices 0.08% 2.82x
American Eagle Outfitters 0.03% 1.98x
Lane Bryant 0.03% 1.96x
White House Black Market 0.03% 1.91x
Express 0.03% 1.83x
Buckle 0.03% 1.70x
Johnston and Murphy 0.02% 1.54x
The Childrens Place 0.03% 1.34x
Composition Percentage: The overlap percentage between the Children's Health audience and the Location attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Web Insights

WEBSITES

The Children's Health audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Children's Health audience is childcarecenter.us.

Website Composition Index
childcarecenter.us 63.01% 249.82x
schooldigger.com 73.87% 233.61x
readingrockets.org 19.46% 75.47x
publicschoolreview.com 26.48% 69.71x
privateschoolreview.com 14.92% 69.02x
educationworld.com 10.31% 60.96x
greatschools.org 54.03% 50.95x
k12reader.com 6.38% 42.52x
theclassroom.com 5.59% 32.13x
123homeschool4me.com 5.62% 29.94x
Composition Percentage: The overlap percentage between the Children's Health audience and the Web attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Children's Health audience is School Curriculum.

Content Affinity Composition Index
School Curriculum 15.20% 149.58x
Child Development 4.37% 75.78x
K-12 Teacher Resources 23.48% 65.82x
Math Education 11.12% 31.07x
Children's Learning Tools 6.35% 26.78x
Historical Information - Museums & Libraries 1.30% 25.19x
New Parents 2.72% 23.74x
Parenting & Children's Activities 0.85% 22.62x
Italy Cluster 0.50% 22.10x
Philanthropy - Charities & Fundraising 0.85% 20.74x
Composition Percentage: The overlap percentage between the Children's Health audience and the Content Affinity attribute.
Index: A comparison of the Children's Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Children's Health audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female